Programmatic Advertising Guide: Definition, Types, & More
Learn everything you need to know about programmatic advertising, from types to pros and cons.
Learn everything you need to know about programmatic advertising, from types to pros and cons.
There are many ways to do this; some take longer than others. In this post, I’ll share how I’d go from zero to SEO pro if I had to do…
85.19% of all blog traffic comes from organic search. (Animalz) On average, engagement starts to drop after 7 minutes of reading. (Medium) People rarely read online — a pattern that…
Broken links can severely impact your website. Learn common causes and how to find and fix them.
Buyer intent keywords are search terms that indicate a user’s readiness to purchase. Here‘s how to find them.
Wondering if your business should prioritize SEO vs PPC? Read on to see how both strategies can fit into your holistic digital marketing strategy. The post SEO Vs. PPC: Pros,…
Don’t miss this roundup if AI SEO and Google’s recent updates have been on your mind. The guides, case studies, and news items we’ve got for you will catch you…
Google expands organization markup support to improve knowledge panels with more accurate business details. The post Google Enhances Search With Support For Organization Meta Data appeared first on Search Engine…
Learn more about US11769017B1, a patent that provides insight into Google’s Search Generative Experience and the impact of generative AI in SEO and content marketing. The post Google SGE &…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s November 2023…
Explore the latest ad trends in social media, search, video, and more with these online advertising statistics.
After just under 26 days, the Google November 2023 core update is finally done rolling out. It took almost two weeks longer to roll out than the average core update…
Google seems to be testing allowing searchers to “heart” a photo in the local search results. This can be a way for Google to learn if the images uploaded to…
Google posted a new policy update for Google Ads saying it won’t allow personalization of ads for consumer finance in the United States or Canada starting on February 28, 2023….
Apply our ecommerce SEO checklist’s 22 actionable tips to drive traffic and sales for your online store.
Microsoft will be bringing GPT-4 Turbo to Copilot, formerly known as Bing Chat. It is unclear when Microsoft will update its AI models from GPT-4 to GPT-4 Turbo, but we…
Google has yet again launched new structured data named Organization structured data. This new Organization structured data merged the old logo and URL structured data for your business but also…
Changing your domain name can affect SEO, but there are ways to minimize the impact on your rankings.
Discover how an SEO content brief can transform content creation for better drafts, rankings, and traffic.
How does social media’s evolving blend of AI and human experience look like? Learn what’s changed in the search landscape using LinkedIn as an example. The post Is AI Going…
Join this free webinar & learn how to align your 2024 SEO strategy based on significant SEO trends, updates, and challenges from the past year. The post Future-Proof SEO: Navigating…
Learn how to optimize your Core Web Vitals to achieve enhanced website speed, better user experience, and higher SERP rankings. The post How To Improve Page Speed To Pass Google’s…
Here is a recap of what happened in the search forums today…
Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line. Here are four tactics for building high-quality links…
Here are the top takeaways: There were also a few surprises: Overview Here’s how annual salaries broke down across our respondents: According to the SEOs we polled, most of…
Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. If you rank for topics that people…
I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. A personal brand is how people perceive you and what you’re…
Gain more insight into Google’s ranking algorithm with insights from Danny Sullivan. Learn to balance SEO advice while prioritizing user satisfaction for optimal search results. The post How To Rank…
Can’t choose between organic and paid marketing? This guide will help you.
The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out….
Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly known as Bing Chat, are used. There is Balanced mode, creative mode and precise mode. Balanced…
Google redid its Google Business Profiles reinstatement process and I think as part of that (I can be wrong), Google added this review service restrictions webpage. It will show you…
Is there an SEO benefit, a search ranking benefit, to putting numbers in your headlines? Such as the “10 best reasons to put 10 best in your headlines” or more…
Google has announced new structured data for discussion forum and profile page structured data on Google Search, with new markup and also new Search Console reports. Also, with this change,…
Learn how to increase website authority and key factors that impact your domain’s Authority Score.
Google Search Console has been having reliability issues since yesterday, as we covered. It is currently down for many users across the world. The outage started again this morning at…
Crawl errors are problems that search engine crawlers encounter when they try to access a webpage.
Learn why precise conversion tracking is crucial for your expansion efforts. Discover how to set it up and measure long-term results effectively. The post How To Use Market-Specific Conversion Tracking…
Here is a recap of what happened in the search forums today…
Google’s John Mueller explains the nuance of fixing (or not fixing) 404 errors caused by broken inbound links The post Google Discusses Fixing 404 Errors From Inbound Links appeared first…
Google introduces structured data markup for forums and profiles to improve search visibility. New Search Console reports can help you help monitor implementation. The post Google Highlights Forums & Profiles…
Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up…
In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in part two we talked about some local pack…
Google’s John Mueller answered a question about finding broken links that 404 and if there is SEO value in working on bringing those links back to life. John ended his…
The legacy feature to control how fast Google crawls your website is going away on January 8, 2024. It is a feature that launched 15 years ago but Google never…
Over the past week or so, Google has been testing line separators between Sitelinks in the Google Search results for snippets. This feature test really gives a lot of screen…
Google is testing an “interview” label in the “For Context” news box within the Google Search results. We recently saw a similar styled label named “by the numbers” and now…
Google has released a new four-page PDF document named Testing value based bidding using Google Ads campaign experiments guide. This document can be useful for those who want to test…
Google announced that the Googlebot crawl rate limiter will soon disappear from search console The post Google Removing Crawl Rate Limiter Tool From Search Console appeared first on Search Engine…
Here is a recap of what happened in the search forums today…
Google’s John Mueller offers his thoughts about how SEOs should consider traffic metric The post Google On Traffic Metric & SEO appeared first on Search Engine Journal.
With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s search community was nascent but sizable from the…
This week was much slower than the previous weeks, and yes, the core and reviews updates are not yet completed…
Many of you are wondering when the Google November 2023 core update and Google November 2023 reviews update will be completed. Normally these updates finish about two weeks after they…
Right before the Thanksgiving holiday season and right before the big holiday shopping season, with Black Friday and Cyber Monday, Google Ads sent emails to some advertisers telling them their…
Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for…
Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and…
Google is testing shading and adding color and depth to favicons that they display in the search result snippets. This was spotted some time ago but it seems to be…
Earlier this week, Google removed its Robots.txt FAQ help document from its search developer documentation. When asked, John Mueller from Google replied to Alexis Rylko saying, “We update the documentation…
Learn the ethical SEO practices that are essential for long-term marketing success with our guide.
Discover the power of Google Analytics 4 for ecommerce. Learn to measure your online store & track sales.
An easy guide to using Search Console Insights to quickly understand actionable information about how your site is ranking in Google. The post Search Console Insights: What The Report Can…
Learn what product marketing is, how best to promote your offering, and discover product marketing ideas.
It helps you: In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy. Make a copy of…
Happy Thanksgiving everyone and to celebrate the holiday, I will not be posting news today. Don’t worry, a lot of news will be posted tomorrow, including the weekly SEO video…
What is a marketing channel? Check out some examples to inspire your own marketing strategies.
Looking for an AI assistant to help ease your workload and improve productivity? Here are 11 of our favorites.
Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently…
The post The Ultimate Guide to Agency-Based and In-House SEO Teams appeared first on SE Ranking Blog.
Learn all about marketing and how to use strategies like SEO to drive brand visibility, engagement, and ROI.
Be wary of agencies offering guaranteed SEO services as they may harm your rankings in the long run.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…
Danny Sullivan, Google’s Search Liaison, confirmed on X that follower count is not used as a search ranking factor by Google Search.
Google may be testing a new “Simple Search” feature that may dumb-down the search results when you want something more simple. Google shows the “Simple Search” +Topics refinement button at…
Learn proven strategies for creating display ads that drive maximum results with this comprehensive guide.
Google has now added the business logo and business name details to the account-level automated assets within Google Ads. We knew this was being tested back in April and now…
Discover the role of alt text as a potential ranking factor and enhance your understanding of SEO practices. The post Is Alt Text A Ranking Factor For Google Image Search?…
Google is testing a new section to show which products they have in their index that are available for fast pickup or fast delivery. Google already knows how long it…
Google Bard can now respond with answers based on the spoken words in a YouTube video. Google said, it is “expanding the YouTube Extension to understand some video content so…
Struggling to create content that converts? Learn how to create impactful and high-quality content in 7 steps.
Want to grow your ecommerce business? Get step-by-step guidance on 8 of the best ecommerce strategies.
Google podcast offers four ideas that can help with understanding and overcoming site quality issues The post Google: What If Site Quality Is Simpler Than People Think? appeared first on…
Unveil strategies for omni-channel storytelling and discover how Generative AI has added a new element to search-friendly formats. The post The Role Of Blog Content And Multiple Search-Friendly Formats In…
Explore 8 B2B ecommerce marketing strategies that will help you improve brand awareness and drive sales.
A go-to-market strategy is a roadmap to success for your business. Learn what a go-to-market strategy entails, explore examples of successful go-to-market strategies, and use the included template to build…
Here is a recap of what happened in the search forums today…
Technical SEO basics and high-quality, helpful content should come before chasing SEO trends, say Google’s Search Relations team. The post Google: Fix Technical Issues Before Chasing The ‘Next Big Thing’…
Retargeting uses online ads to target people who have already interacted with your website or social media.
Here are the best free SEO courses that make a difference. Learn keyword research, link building, and more.
The post The best competitor analysis tools for outsmarting your SEO rivals in 2023 appeared first on SE Ranking Blog.
Google seems to have fully rolled out the follower count in the search result snippets for social media sites like YouTube, LinkedIn, Instagram, X and others. This was being tested…
I am seeing some new reports, some publicly, and some not, of Google Search getting the dates they display in the Google Search results wrong. This is a common issue…
Google Search has what looks like the people also ask (PPA) section but titled “Ask a doctor.” I am not sure if this is new, because I suspect since I…
Google’s Ad Liaison, Ginny Marvin, posted seven FAQs around automatically-created assets (ACA) for responsive search ads. She posted these on X yesterday, and I figured I’d archive them here.
Google may be testing showing longer-form justifications in the Google local results. In the example below, provided by Miriam Ellis on X, it showed a more extended description/justification provided by…