Ginny Marvin, Google’s Ads Liaison, posted a Twitter thread with an explainer on Google Ads value-based bidding, VBB. Ginny wrote, “We’ve had lots of questions & heard some misconceptions about…
Google acknowledges user discontent with search, introduces “Perspectives” feature, and admits AI limitations amid Reddit blackout challenges. The post Google’s Search Limitations Amplified By Reddit Blackouts appeared first on Search…
Google announced it would end support for Sitemaps ping endpoints in six months. Google said this is because they are “not very useful” and the “vast majority of the submissions…
Google is once again testing larger product images in the search results for specific search results snippets. This is not the product grid results, but the product images on the…
It looks like Google is rolling out a small update for knowledge panels in the mobile search results with more card-like results and a larger card at the top and…
A Google Analytics expert, Charles Farina spotted that Google Analytics 4, which had tracking for many attribution models, keeps reducing the specific attribution cases you can track. We are now…
Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Keyword research—the process of uncovering keywords and…
Content marketers or business owners can benefit from scraping ideas and creating unique content your competitors don’t have. Here’s a comprehensive guide to help you. The post Tangential SEO: Finding…
Snackable content conveys ideas quickly and effectively. Learn why it’s important and how to create it.
Rehydration is a necessity for your highly interactive website. Discover when best to use it for faster initial load times and improved user experience. The post Rehydration For Client-Side Or…
In this guide, we‘ll walk you through a step-by-step process of putting together a solid B2B SEO strategy.
Greetings, local business owners and marketers! I know I’m not alone in bidding a fond farewell to Local U’s fantastic Last Week in Local Series. It just got a bit…
Below are a few simple SEO tips to help you do that. Many things affect ranking difficulty. But if you see pages from similar caliber sites in the top five…
Here is a recap of what happened in the search forums today…
This is my guide to search engine optimization (SEO) basics for all you beginners out there. If you want to: Learn why SEO is important and how it works. Discover…
See how the Google Perspectives search filter provides diverse viewpoints for queries through highly-engaging social media posts, videos, Q&A, forum discussions, and news content. The post Google Perspectives: How This…
This coming Friday, June 30, 2023, will be the last day Google Analytics’s Universal Analytics 3 collects new data. The deadline is not being pushed off and you either switch…
It seems Microsoft would love to have the Bing app on Apple CarPlay and Google’s Android Auto. Technically, it does not seem to be an issue with Microsoft Bing making…
Microsoft Advertising sent out emails to its advertisers about changes to its advertising policies that start off next week on July 1st.
The Google Search Liaison, Danny Sullivan, posted another PSA last week on Twitter, saying word count is not a thing again. He said, “Reminder. The best word count needed to…
Gary Illyes from Google on the last Search Off The Record podcast said that for brand-new websites, their homepages should be indexed without a problem. If not, then the site…
In part one we learned about Amy Toman and her love for small business. We dug more into that love in part two and also spoke about helping small businesses…
Google experts caution: “site:” has limits. For full indexing insights, rely on Search Console instead. The post Google’s “Site:” Operator Won’t Show You Everything That’s Indexed appeared first on Search…
Airbnb SEO is how you improve your listing’s visibility. Learn how to do it with these 12 tips.
Unlock the full potential of ChatGPT to revolutionize your digital marketing strategy. From writing product descriptions to generating blog topic ideas, here’s everything you need. The post Revolutionize Your Ecommerce…
Read this roundup to catch up on AI and SEO. This summary of May’s top guides, data studies, and news headlines comes packed with 5 fresh items covering new AI…
It’s hard to believe that this year’s MozCon is less than two months away, and we couldn’t be more excited to dive into the future of search from our brand…
I’ve tested many different AI tools. And in my opinion, there are some that can help increase the efficiency of your copywriting. But before we get to the list,…
Website homepage deindexed? Google’s experts recommend fixing technical problems, optimizing content, and waiting patiently; the solution likely lies therein. The post Why Isn’t My Homepage Indexed? Google Explains appeared first…
With new ChatGPT plugins arriving daily, here’s how to choose the right ones, reveal the best prompts, and extract use case examples for work-related tasks. The post How To Use…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s search results…
Generative AI tools are everywhere. How do you test and integrate them safely? Eric Enge shared his insights. The post Generative AI – Using Tools Effectively While Avoiding Common Traps…
Microsoft Ads continues its business transformation by making strategic updates to its acquisition platforms, along with integrating AI into its ad platforms. The post Microsoft Announces Platform Name Changes Amidst…
Bing Search now lets you select text within the search results page and search for that selected text. I believe Bing was testing this for a while, and so has…
This week we saw the continues heated and incredibly volatile Google search results continue throughout the whole week, and then it exploded this morning. Google’s Gary Illyes said we should…
So it’s been well over a week of incredible volatility within the Google search results. Pages have been bouncing all over the place, rankings are jumping and then last night…
Google’s John Mueller went to Twitter and Reddit to issue a PSA saying, “302 redirects are fine.” Yea, we covered the 302 versus 301 topic countless times over almost 20…
I have seen some folks in the SEO industry suggest that there will be some sort of search ranking and SEO impact with the sale of Google Domains to Squarespace….
Google has added red dots to the unread reviews, messages and other items on your Google Business Profile web search dashboard. If Google thinks you have not seen a new…
YouTube cracks down on impersonation. The company will require fan channels to identify themselves to avoid confusion and curb deception. The post YouTube Says ‘No More Confusion’: Fan Accounts Need…
Discover key metrics to measure and track SEO results. We cover organic traffic, keyword rankings, and more.
Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. Discover the most popular features and get to know the dos and don’ts…
The ChatGPT plugin store now offers almost 550 plugins. Find out how to search the web for specific content using ChatGPT plugins. The post How To Search The Web With…
Let’s start with the basics: Who are you writing for? Do you know your audience? There may be a difference in who you think you are writing for vs. who…
Here is a recap of what happened in the search forums today…
LinkedIn shares details of new AI image detector that successfully identifies fake profile images at a rate of 99.6% The post LinkedIn Reveals AI Image Hunter That Catches Fake Profiles…
Google Ads seems to be testing the Automatically created assets setting for Performance Max campaigns. And Google Ads is replacing the “Final URL expansion” setting for some accounts, as well.
I am hearing reports of issues with Google Merchant Center, specifically DNS issues, timeout issues, 404 issues and other crawl issues being reported by Merchant Center when there are no…
Google has pushed off the date when data-driven attribution (DDA) will be deprecating. It was supposed to be this month, but it was pushed to mid-July, so a month later.
Gary Illyes from the Google Search team said on LinkedIn that you should avoid using LLMs and AI for diagnosing potential SEO issues or other issues with your site. Gary…
Google Ads is asking advertisers to “upgrade” from dynamic search ads (DSAs) to Performance Max (PMax) campaigns. Many PPCers think that DSAs will not last and will ultimately be replaced…
Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. The post Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool appeared first on…
Level up your social media marketing skills with these top 25 courses and certifications and stay ahead of the game. The post 17 Of The Best Social Media Marketing Courses…
Boost SEO & ramp up content strategy using AI. Learn how to effectively integrate AI into your content marketing. Watch on-demand, now. The post Enhancing SEO Content Writing With AI:…
PageSpeed Insights works by analyzing a webpage’s HTML, CSS, fonts, and JavaScript, and provides suggestions to optimize the performance of the page. This includes things like compressing images, minifying code,…
Discover the power of AI in marketing. Learn how to automate insights, optimize campaigns, and unlock your marketing potential. The post 5 Powerful Ways Marketers Are Using AI To Boost…
Here is a recap of what happened in the search forums today…
Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign’s ROI. The post Google Analytics 4 Rolls Out New Conversion Attribution Settings appeared first…
Google Analytics announced that you can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default channel is Google paid channels,…
Google prepares for 2024’s Core Web Vitals update by adding Interaction to Next Paint (INP) reporting to Search Console. The post Google Search Console Adds INP To Core Web Vitals…
Bing Image Creator will get some big improvements in about a month. Microsoft Bing CEO, Mikhail Parakhin said this on Twitter the other day, saying the language model for Bing…
Google has just launched the new INP report within the Core Web Vitals reporting in Google Search Console. As a reminder, INP, Interaction to Next, is replacing FID, First Input…
Google announced that store sales reporting and bidding are now available across Performance Max Campaigns within Google Ads. This means advertisers can “measure total sales wherever customers prefer to shop…
Google mobile search results can show the Google Business Profile listing in one section and the reviews later down in another section. I am pretty sure I’ve seen this on…
In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance. The post Google Ads Postpones Data-Driven Attribution Switch To Mid-July appeared…
Choosing to outsource SEO means enlisting a third party to execute your SEO strategy.
In this article, Greg asked video marketing experts to share their thoughts on how to make a video go viral, including best practices and examples. The post How To Make…
MozCon 2023 is fast approaching (taking place August 7 & 8), and we here at Moz are so excited to see all the IRL and virtual attendees! As the event…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Chat goes…
Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach. The post Meta Expands Reels Ads To Instagram, Tests AI Features…
Over 100,000 ChatGPT accounts were breached by info stealers, prompting calls for enhanced password practices and two-factor authentication. The post Massive Leak Of ChatGPT Credentials: Over 100,000 Accounts Affected appeared…
Microsoft is testing showing larger favicons that also animate in the Bing Search results. The favicons look a lot larger in this test, here are side by side comparisons so…
Google is now showing the product price range slider with a store name overlayed. I know the slider is not new, it shows you the price range of that product…
Google’s John Mueller said it “reduces some risk” to launch a new domain prior weeks before migrating your site to it. John said this helps both with internal site risks…
Google Business Profiles seems to have added more options to when you should be notified from the platform. The list includes 13 different notification categories you can turn on or…
OpenAI explores launching an ‘app store’ for AI models, potentially challenging current partners and expanding customer reach. The post OpenAI Considers ‘App Store’ For ChatGPT appeared first on Search Engine…
Digital Marketers of all stripes are invited to look to The Future of Search! Learn from industry experts and network with peers in this unique two-day experience. The post Free…
Microsoft’s Bing CEO, Mikhail Parakhin, said that Bing Chat has received significant performance improvements last week that makes Bing Chat more responsive and faster. Bing also reworked voice SDK in…
Custom elements in document heads can disrupt Google’s rendering, potentially harming SEO; JSON-LD offers a flexible alternative. The post Google’s John Mueller Warns Against Custom Elements In Head appeared first…
How important are backlinks as a metric when it comes to making sure your content has E-E-A-T? Tony Wright tackles this week’s Ask An SEO. The post Google E-E-A-T: Should…
This is where the process of link prospecting comes in. Finding and evaluating the quality of a potential site is essential for link building success. In this article, we…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s search result…
Get an in-depth view of Google’s content removal process. With insights from John Mueller, learn how to remove your personal info from search. The post Google’s Personal Info Removal Process:…
The Trade Desk announced its cutting edge AI programmatic platform to their DSP. Advertisers can expect advanced retail data measurement, easier integration and more. The post The Trade Desk Launches…
Google sues a member of a Rank and Rent Facebook Group for breach of contract for creating hundreds of fake Google business profiles The post Google Sues Rank And Rent…
A recent small study by Joy Hawkins showed that if you remove the address from your Google Business Profile listings your rankings in the local pack and in Google Maps…
Amy Toman and I met at a beach in New Jersey on a stormy rainy day, because we wanted to be weather reporters. Amy is a local SEO specialist at…
On June 14th we reported on a Google Search ranking algorithm update and since then the Google search results have not stopped with its larger than normal volatility. It is…
A two-year investigation in the EU comes to a close, ordering Google to divest portions of its ad tech business. The post Google Ordered To Sell Off Part Of Ad-Tech…
Google’s Local Guide Program queries are showing up in Google Search Console across sites, always ranking number one, mostly for desktop queries, and for many landing pages.
Google had filed a lawsuit against a company that allegedly created fake Google Business Profiles and tons of fake reviews. Google said it filed the suit “to help put an…
Google on Friday held the Google Search Central Live event in Tokyo, they do this event around the world and Google’s last stop was Tokyo. The topic, at least from…
Googlers offer feedback on Google’s policies on AI content at Search Central Live Tokyo 2023 The post Google Is Forming A Policy On AI Content And E-E-A-T appeared first on…