Log File Analysis for SEO: What It Is & How to Do It
Log file analysis involves auditing your site’s log file to proactively find and fix technical SEO issues.
Google: Domain Name Is Never Going To Make Or Break Your SEO
Google’s John Mueller discusses domain names and SEO The post Google: Domain Name Is Never Going To Make Or Break Your SEO appeared first on Search Engine Journal.
YouTube Strategic Direction Revealed Over Three Key Events in 202...
Gain insight from 3 important events that revealed YouTube’s multidimensional approach – so you can adapt your own video marketing strategy. The post YouTube Strategic Direction Revealed Over Three Key…
How to Grow Traffic by 368% (Market Disruption Case Study)
Whether you’re starting out from scratch or growing your existing brand’s organic search presence, there’s nothing stopping you from disrupting the search results pages of your industry one step at…
Balancing Creativity With Caution When Using AI to Create Content
I’m the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this…
Daily Search Forum Recap: August 11, 2023
Here is a recap of what happened in the search forums today…
Search News Buzz Video Recap: Google News Publisher Bug, FAQ &...
For the original iTunes version, click here. Google has a bug with the Google News Publisher Center where some publishers’ feeds were days behind…
Google Tests Local Service Ads List View
Google is testing showing two local service ads in a list view, a change from it showing three local service ads in a carousel format. Google actually switched to three…
New: Bing Search Select Text To Search Bing Chat
We previously reported how Bing Chat lets you select text on the Bing search results to conduct another search. Now Bing is expanding that to also let you search directly…
Google: Text To HTML Ratio Makes No Sense For SEO & Ignore It
Google’s John Mueller is at it again, saying that text-to-HTML ratios are not a thing for SEO. He said on Reddit, “It makes absolutely no sense at all for SEO,”…
Google: Human Oversight For AI Generated Content Is Important
Google’s Search Liaison, Danny Sullivan, said it is important that there is human oversight when it comes to using AI-generated content. He said this on Twitter after speaking at the…
Google Tests Colored +Topics Search Bar Refinements
Google is testing using colors for the +topic search bar refinements, those bubble buttons you sometimes get under this search bar in Google Search. I am seeing normal white buttons,…
What Is a Content Creator? (& How to Become One in 2023)
A content creator makes educational or entertaining content in various online formats.
Instagram Unveils Carousel Music, Collabs, And Add Yours Sticker
Instagram adds new features for photo carousels, collaboration with other users, and the ability to invite your audience to submit user generated content. The post Instagram Unveils Carousel Music, Collabs,…
Google Analytics for Beginners: Getting Started with GA4
Google Analytics is a free website analytics tool for measuring, analyzing, and improving site performance.
12 Best PPC Tools for Research, Automation, and More
Discover the top PPC tools for keyword research, campaign management, automation, reporting, and more.
Email Outreach: How to Write Outreach Emails that Convert
Email outreach is reaching out to people via email with the aim of generating backlinks to your website.
7 SEO Automation Tools for Improved Efficiency
SEO automation tools can help you streamline your SEO tasks. Here’s how to get started.
What Is Marketing Automation And How Does It Work?
Learn how marketing automation works to help you create a seamless, delightful customer experience without the manual hassle. The post What Is Marketing Automation And How Does It Work? appeared…
Unleash Your Campaign’s Potential: Elevate Your Performance Marke...
Learn the five key performance marketing trends you must master to captivate your audience in a rapidly evolving digital landscape. The post Unleash Your Campaign’s Potential: Elevate Your Performance Marketing…
Site Architecture for Resource & Content Libraries — Whiteboa...
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects,…
Search Intent in SEO: What It Is & How to Optimize for It
In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it. Google prioritizes relevance in search results….
Daily Search Forum Recap: August 10, 2023
Here is a recap of what happened in the search forums today…
OpenAI Expands Custom Instructions To Most ChatGPT Users
Find out what the expansion of Custom Instructions for ChatGPT means for all users outside of the EU and UK, including sample use cases. The post OpenAI Expands Custom Instructions…
Google Rolls Out Gmail Translation To Mobile Apps
Google is rolling out the ability to translate Gmail messages within the Android and iOS apps for Google Workspace and personal Gmail users. The post Google Rolls Out Gmail Translation…
Google Launches Beginner-Friendly GA4 Training Course
Google has introduced a free, beginner-oriented training course on Google Analytics 4 to aid businesses in optimizing their performance. The post Google Launches Beginner-Friendly GA4 Training Course appeared first on…
Google Opens Beta For eSignature And Gmail ‘Email Layouts v2’
Learn more about the newest beta features for select Google Workspace users including eSignature in Google Docs and Drive plus customizable Gmail ‘Email Layouts v2.’ The post Google Opens Beta…
How to Find Related Keywords & How to Use Them
Related keywords are words or phrases that are closely connected to the primary keyword you’re targeting.
YouTube Implements New Linking Policy To Curb Spam
To curb spam and fraud, YouTube will make Shorts links unclickable, remove banner links, and let creators highlight content with new profile links. The post YouTube Implements New Linking Policy…
Google Business Profiles Adds “Fix Photo That Doesn’t...
Google has added a new option in the Google Business Profile appeal for “Fix photo that doesn’t show.” This means you can submit a support request for when you know…
Top 106 SEO Statistics
Search engine optimization is changing constantly. Stay ahead of the game with these 106 top SEO statistics.
Google Ads API Version 14.1 Now Available
Google has released a minor release for its Google Ads API, version 14.1. This comes just about two months after version 14 was released. New in 14.1 includes new recommendation…
Google: No Points For Trying To Provide A Good User Experience
Google’s John Mueller said trying to provide a good user experience but not succeeding will not result in any ranking benefit in Google Search. John said during office hours at…
Google Local Service Ads Photo Guidelines Now Faster Reviews &...
Google is now saying that its new Local Service Ads guidelines are faster for reviews and also more flexible by allowing more creative images. What that really means, well, time…
Google Ads Tests Scan To Call QR Code Extension
Google is testing a new phone ad extension that lets you scan a QR code on your phone to call the number. Also, you can see three images across the…
Amazon Reportedly Testing Generative AI Tools For Sellers
Explore the latest developments in generative AI tools for sellers on Amazon and other popular ecommerce platforms focused on improved product descriptions. The post Amazon Reportedly Testing Generative AI Tools…
5 Reasons You Shouldn’t Use ChatGPT for Legal Website Content
In this guide, we’ll cover some of the risks of using ChatGPT for law firm website content writing – and what to use instead. The post 5 Reasons You Shouldn’t…
Over 67% of Domains Using Hreflang Have Issues (Study of 374,756 ...
Let’s look at the most common issues you should actually care about. Setting an x-default is not required. But it is recommended if you need a fallback page for users…
Daily Search Forum Recap: August 9, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google will show…
NVIDIA Introduces AI Workbench For Enterprise Generative AI Model...
Learn more about NVIDIA’s AI Workbench, built to help enterprises develop and deploy customized generative AI models. The post NVIDIA Introduces AI Workbench For Enterprise Generative AI Models appeared first…
Google And Universal Music Reportedly Discuss AI-Generated Music
Learn more about the reported negotiations between Google and Universal Music over AI-generated songs, including tools big tech companies have introduced to advance AI audio. The post Google And Universal…
Google Answers If Semantic HTML Element Has An Impact
John Mueller answers if using the ARTICLE Semantic HTML element has any impact on Google The post Google Answers If Semantic HTML Element Has An Impact appeared first on Search…
Google Ads Gains New Ads & Reporting Insights For Upcoming Ho...
Google announced several new features for the upcoming holiday season; yea, it is coming… These features include Customer Acquisition with High Value optimization, local ad changes, new product reporting, and…
6 New Features In The Latest Threads App Update From Instagram
Find out how to to review your likes, sort accounts you follow, add alt text to images, and more in the latest Threads app update. The post 6 New Features…
Unlocking the Future of Tomorrow: MozCon 2023 Day Two Recap
Day two recap contributions written by Emilie Martin, Meghan Pahinui, Miriam Ellis, and Zach Edelstein. We’re back for more insights from day two, the final day of MozCon 2023! Day two brought…
Google Search “From Publishers You Follow” Section
Google Search now has this section titled “From publishers you follow” in the search results. That is if the query returns content from a Google News publisher you actually follow.
Google Search To Show FAQ & HowTo Rich Results Less Often
Google said you will soon see fewer FAQ and HowTo rich results showing up in the Google Search results. Why? I assume because there is just too many of these…
75% Of SEOs Are Not Happy With Google Analytics 4 (GA4)
Krista Seiden, a Google Analytics expert, posted a poll on Twitter asking if SEOs thoughts on Google Analytics 4 (GA4). 45% said they “hate it” and about 30% said they…
Google: Don’t Delete Older Content, It May Be Helpful Conte...
Danny Sullivan, Google’s Search Liaison, posted a PSA on Twitter that you should not delete old content from your site because you think Google Search doesn’t like old content. He…
How to create and optimize a one-page website
There are tons of different website types, ranging from media to entertainment, ecommerce, to business, and the list goes on. Each type has its own structure, its own approach to…
2 Sitemap Examples: Different Types of Sitemaps & Best Practi...
In this guide, we’ll cover the different types of website sitemaps, their benefits, and how to fix sitemap errors.
Pairing Analytics Goal Tracking With Client Expectations
Read this walkthrough of tips for tracking metrics and reinforce the need for understanding, communication, and agreement in your marketer/client relationship. The post Pairing Analytics Goal Tracking With Client Expectations…
How Do Blogs Make Money: 10 Ways to Cash In (+ Pros & Cons)
In this article, we will discuss 10 popular methods bloggers use to cash in on their passion, along with the pros and cons of each approach. Although many people claim…
How To Unlock SEO Success With Semrush’s New AI Content Creation ...
Learn to create compelling content consistently and revolutionize your SEO strategy with Semrush’s new AI writing tool. The post How To Unlock SEO Success With Semrush’s New AI Content Creation…
Daily Search Forum Recap: August 8, 2023
Here is a recap of what happened in the search forums today…
X Introduces New Brand Safety Features For Advertisers
X partners with Integral Ad Sciences for exclusive brand safety solutions. Explore the details of this and other new safety features for X advertisers. The post X Introduces New Brand…
Google Updates Performance Max Best Practices Guide
Google’s updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance. The post Google Updates Performance Max Best Practices Guide appeared first on…
Google Releases Updated Holiday Advertising Playbook
Google unveils updated holiday ad guide with new recommendations on AI, consumer behavior, and tools to help maximize shopping season results. The post Google Releases Updated Holiday Advertising Playbook appeared…
Google Downgrades Visibility of HowTo and FAQ Rich Results
Google announced that it is severely restricting the visibility of FAQ and HowTo rich results in the SERPs The post Google Downgrades Visibility of HowTo and FAQ Rich Results appeared…
Google Unveils New AI Tools To Help Advertisers This Holiday Seas...
Google unveils AI tools to help retailers optimize holiday ad strategies and engage shoppers. The post Google Unveils New AI Tools To Help Advertisers This Holiday Season appeared first on…
Google Search Tests Star Store Badge
Google is testing replacing the “top quality store” badge with a “star store” badge in the search results. Previously it was a “Trusted Store” badge but that was replaced by…
Google Search Major League Baseball “Recent Featured Highli...
Google has a new search feature titled “recent featured highlights” for Major League Baseball players. It showcases stats for recent games, short video clips and more.
Google: Maybe Don’t Let Google Search Index Your AI Chatbot...
With all these AI chatbots out there now, Google Search seems to be seeing more and more of them publishing AI-generated outputted content in the wild. And if you don’t…
Google: You Don’t Need A Niche Site To Rank On A Topic
Google’s John Mueller said on Twitter, “You don’t need to have a niche site in order to rank in Google; in fact, sometimes that’s a good way not to rank.”…
Google Images Now Shows Site Name, Favicon & Page Title
Google Images are now showing the site name, favicon and below that, a second line, for the page title that image is sourced from. Previously, Google showed just the image,…
Blast Off Into the Future: MozCon 2023 Day One Recap
Day one recap contributors were Emilie Martin, Vickie Wu, and Zach Edelstein. Today, we kicked off day one of MozCon 2023. That’s right – we’re back and better than ever!…
How To Use Multilingual Localization To Extend Your Reach –...
Discover multilingual marketing opportunities for your business to collaborate across different cultures and how to leverage this power to improve your ROI. The post How To Use Multilingual Localization To…
Sharpen Your Ecommerce Business with Amazon Funnel Insights
Win on Amazon with actionable insights into the Amazon customer funnel. Learn how your customers browse, make purchase decisions, and when they‘re most likely to convert. Read the study to…
What Is The Best Conversion Tracking Method For PPC Campaigns?
In this month’s Ask A PPC, discover the different types of conversion tracking and how you can leverage them to supercharge your campaigns. The post What Is The Best Conversion…
A Guide to Choosing an Enterprise SEO Platform
Learn about enterprise SEO, how to pick an enterprise SEO platform, and how to create an effective strategy.
10 Skills Every SEO Pro Needs for Success
If you aspire to become an SEO pro or want to take your SEO career to the next level, there are specific competencies you need to master. If you want…
Daily Search Forum Recap: August 7, 2023
Here is a recap of what happened in the search forums today…
What Is an SEO Score & How Do You Check Yours (For Free)
Having technical errors on your website can significantly impact how your site performs on the search engine results pages (SERPs). Therefore, you’ll want to ensure your site gets the…
Custom Instructions Included In Recent ChatGPT iOS App Update
The latest update to the ChatGPT app for iOS includes Custom Instructions, which allows Plus users to enter personalized directions for better responses. The post Custom Instructions Included In Recent…
OpenAI’s ChatGPT New Web Crawler – GPTBot
OpenAI, the folks behind ChatGPT, have published information on its web crawler named GPTBot. You can now see if OpenAI is crawling your site, how much so, and you can…
Google New Publisher Center Complaints – More Google News I...
Over the past several days, some news publishers have complained that their new articles are not showing up on time in Google News and the Google News Publisher Center.
Vlog #235: Lance Bachmann On Growing A Winning Digital Marketing ...
I met up at one of Lance Bachmann’s businesses, 1SEO Digital Agency, where we chatted about marketing and running a business. Lance started doing digital marketing over 20 years, and…
Inappropriate Title Google Merchant Center Warning
Google Merchant Center can now issue warnings for “inappropriate titles.” This can happen for your Google Discover or Demand Gen ads within Google Merchant Center.
New Google Business Profiles Pets Attribute (Are Dogs Allowed)
Google has added a new attribute to Google Business Profiles. This one is titled “Pets” and you can specify if dogs are allowed inside and/or if dogs are allowed outside…
3 Ways To Block Google From Indexing AI Chatbot Content
Google’s John Mueller shares a PSA to website owners about the implications of allowing Google to index AI chatbot content on their websites. The post 3 Ways To Block Google…
YouTube Expands 1080p Premium With Enhanced Bitrate To Web
YouTube introduces 1080p Premium feature to web users, enhancing bitrate and video quality for paid subscribers on more devices. The post YouTube Expands 1080p Premium With Enhanced Bitrate To Web…
Bing AI Celebrates 6 Months With New Features & Impressive St...
Explore new Bing AI user engagement statistics and features, from AI-generated images to multimodal visual search, third-party browser support, and additional mobile options. The post Bing AI Celebrates 6 Months…
Google Ads Releases New Responsive Search Ads Guide (PDF)
Google has released a new Google Ads PDF guide for RSAs, responsive search ads. The new guide is a 9-page PDF document that can be downloaded here.
The Ultimate Guide To Boosting Local SEO For Clients Using AI
Learn 6 key ways to improve local SEO rankings using generative AI. Boost your brand in every local market you’re in. The post The Ultimate Guide To Boosting Local SEO…
Moz Launches Brand Authority Metric At MozCon With Top 500 US Bra...
Moz’s new Brand Authority metric quantifies brand strength, offering greater insight into online and offline influences. Explore 500 US brands ranked by highest Brand Authority. The post Moz Launches Brand…
OpenAI Launches GPTBot With Details On How To Restrict Access
Find out more about the GPTBot, OpenAI’s web crawler, and what website owners and creators can do to stop it from consuming their content. The post OpenAI Launches GPTBot With…
How to create an SEO proposal
A well-crafted SEO proposal can be your agency’s secret weapon. It’s not just a document; it’s a gateway to capturing the attention and trust of potential clients. Think of it…
7 Ecommerce Link Building Strategies That Work in 2023
Ecommerce link building isn‘t just one strategy. Here’s how to use it to increase organic traffic and sales.
14 Best Link Building Tools for 2023 [Free + Paid]
We‘ve compiled the 14 best link building tools of 2023 to help you build links more efficiently.
Google Ranking Algorithm Research Introduces TW-BERT
Google research proposes TW-BERT, a remarkable framework that improves search ranking and is easy to deploy to existing ranking systems The post Google Ranking Algorithm Research Introduces TW-BERT appeared first…
Key Considerations For A Global Content Calendar
Create a global content calendar to make your content workflow efficient and increase customer engagement. The post Key Considerations For A Global Content Calendar appeared first on Search Engine Journal.
Introducing Brand Authority: Measuring the Unmeasurable
We all recognize the power of brands, but too often the value of brand building is reduced to hand-waving and wishful thinking. Today, Moz makes the power of brand measurable….
Google On Trial: Antitrust Allegations Advance
U.S. District Court greenlights key antitrust lawsuits against Google, potentially paving the way for changes in digital advertising. The post Google On Trial: Antitrust Allegations Advance appeared first on Search…
Google Analytics 4 Gets Regex Filtering For Customized Reporting
Google Analytics 4 enhances filters with new match types like regex for more customizable, precise data segmentation. The post Google Analytics 4 Gets Regex Filtering For Customized Reporting appeared first…
Daily Search Forum Recap: August 4, 2023
Here is a recap of what happened in the search forums today…