Marketing 101: What Is Audience Research?
Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging,…
Google Search Products Overlay With Zoomable Product Images
Google Search now zooms in on product images when you are previewing a specific from on the right-hand panel. All you need to do is hover your mouse cursor over…
Google FAQ Rich Results Now Only Displayed For Authoritative Site...
A month ago, Google told us that FAQ rich results in the Google search results will be shown for only authoritative sites but we waited over a month and nothing…
Google Search Tests Trending Labels In Explore Brands Section
Google is testing adding trending labels to the Explore Brands section in the Google Search results. The Explore Brands section is not new, it was added a year or so…
Google Promoting Search Generative Experience In Traditional Sear...
Google is now showing banners and overlays to promote its new Search Generative Experience directly in its traditional search results interface. The overlay says “Search with an AI-powered boost, try…
Google Maps/Local Tests Third Party Reviews Again
Google Maps and Google Local are testing showing third-party reviews for Google Business Profile listings. It has been over a decade since Google Maps showed third-party reviews, reviews not left…
How to Pick an SEO Agency to Help You Dominate the SERPs
So, you’ve decided you’re ready to enlist the help of an SEO agency. But before hiring someone to do the heavy lifting for you, there is still more work to…
11 Ways to Win at Local Marketing (Online and Off) + Examples
Learn 11 local marketing tactics to help you reach your local target audience—online and off.
How I Secured $300k In Grants For My Community-Based Business
Get organizations to see the value in your business. Discover how to apply for grants and grow your community-based business with this guide. The post How I Secured $300k In…
State Of SEO: Agency & In-House Pros Navigate Industry Disrup...
Our State Of SEO survey is split into 2 separate reports to address distinct challenges and opportunities faced by an agency or in-house professional. The post State Of SEO: Agency…
Daily Search Forum Recap: September 13, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
2023 Website Launch Checklist (Pre-Launch and Post-Launch)
Want to know how to launch a new website? Read now for everything you need to know.
11 Best Website Optimization Tools in 2023 (Free + Paid)
These website optimization tools can help you increase your website traffic and drive conversions.
Google Search Ranking Update Volatility Tremors Around September ...
I am seeing some early signs of maybe the first set of tremors post the Google August 2023 core update, which completed rolling out on September 7th. The new tremors…
Google: Meta Description Length Does Not Matter For Ranking Algor...
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, “I’m sorry to tell you, those numbers…
Advertiser Lost Thousands Of Dollars Lost During Google Ads Exper...
A respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost…
Bing Chat Working On Custom Instructions Through Useful Memory Fe...
The CEO of Bing from Microsoft, Mikhail Parakhin, said that Bing Chat is working on custom instructions for Bing Chat in the form of “a less geeky, more useful way…
Google: No Such Thing As “Back To The Same” For Searc...
The other day we covered how Google’s John Mueller said that there is no way to prevent traffic loss after a website revamp. John this morning added that there is…
Navigating Travel SEO: An In-depth Guide
Learn travel SEO strategies to reach more customers, increase bookings, and grow your business.
What Are Content Mills? Everything New Writers Should Know
Love them or hate them, thousands of companies use content mills. Here’s what writers need to know.
Ethical Marketing: Definition, Principles, & Examples
In this guide, we’ll explore the principles it encompasses and how you can incorporate them into your business. This depends on your principles and what you define as ethical—but to…
Daily Search Forum Recap: September 12, 2023
Here is a recap of what happened in the search forums today…
Google Updates Crawler Documentation To Fix A Typo
Google updated official crawler documentation to fix a typo in a user agent string that could cause errors in crawler identification The post Google Updates Crawler Documentation To Fix A…
SEO for Publishers: How to Maximize Content Visibility
Overcome obstacles to grow visibility and ad revenue with our guide to SEO for publishers.
The Best Website Builder for Small Business Owners (2023)
What’s the best website builder for small business owners? Discover the one for your needs in our guide.
Google: There Is No Way To Prevent Search Traffic Loss From A Web...
Google’s John Mueller was asked if there is a way to prevent search traffic loss while launching a new website revamp. This specific case has URL changes with folders and…
Google: Very Few Robots.txt Files Are Over 500KB
Gary Illyes shared a nice little tidbit on LinkedIn about robots.txt files. He said that only a tiny number of robots.txt files are over 500 kilobytes. I mean, most robots.txt…
Google: Use Hreflang When Sitelinks Go To Wrong Country Version
Google’s John Mueller said if you see that your sitelinks in Google Search are going to the wrong country version URL on your site, then try using hreflang. John said…
Google On Content On E-Commerce Category Page: Stay Away From Low...
We covered the topic of SEO for e-commerce category pages a number of times here. But Gary Illyes from Google addressed the topic last week in an SEO office hours….
Google To Force Some Suspended Advertisers To Get Verification Be...
Google in October will start to require some advertisers who have their accounts suspended to complete the advertiser verification in order to have the account re-issued. Google said this does…
How to Measure SEO ROI and Share It to Your Team and Clients
Website optimization is an intricate and multifaceted process that requires significant investment. Understanding where your budget goes helps you save money on effective strategies. So if you want to see…
What Is Omnichannel? (+ Tips to Create Seamless Experiences)
Learn how to create a unified brand experience with an omnichannel strategy that today‘s customers expect.
What Is an SEO Specialist and How to Become One
Discover what an SEO specialist does and how you can develop your SEO skills to further your career.
How Long Should An SEO Migration Take? [Study]
In this study and learn to provide better estimations and communications with non-SEO stakeholders of their migration projects. The post How Long Should An SEO Migration Take? [Study] appeared first…
Google Updates Search Console Shopping Tab Listings Report
Explore the latest updates to Google Search Console’s Shopping tab and how merchants can use them to optimize product listings. The post Google Updates Search Console Shopping Tab Listings Report…
Daily Search Forum Recap: September 11, 2023
Here is a recap of what happened in the search forums today…
SEO Onboarding Questionnaire: What to Ask New SEO Clients
Congratulations on closing that SEO sales deal! Now it’s time to kick-start your client’s path to success by organizing a top-of-the-line SEO client onboarding process. This will set the tone…
6 Types of Ecommerce: Business Models, Marketing, and More
Review models for doing business online and marketing strategies to help build brand awareness and trust.
Google Voice Search: How to Optimize for Voice Queries
Learn how to optimize your website for voice search & hands-free searches to increase your online visibility.
Vlog #240: David Iwanow On Constantly Reinventing Yourself In SEO
I drove out to see David Iwanow at the Reckitt offices in New Jersey to chat SEO. David is the Head of Search at Reckitt…
Bing Search Snippets With Playable Video Thumbnails
Bing Search is showing playable video thumbnails in its search results snippets. When you hover your cursor over the video, it should preview the video but it doesn’t always do…
Google: Fix Your INP Issues? Don’t Expect Visibility Change...
Google’s John Mueller reiterated what Google has been saying for some time around Core Web Vitals and the specific metrics within the page experience system. In short, if you fix…
Google May Allow Adult Themed Content On Google Maps For Adult Se...
Google has added a new line to its prohibited & restricted content Google Maps policies under the “adult-themed content” section that is more receptive to adult content…
New: Google Search Console Shows Merchant Center Visibility Issue...
Google announced that Google Search Console will now show Google Merchant Center visibility issues and changes in new reports. There are two new reports, the first report shows when products…
New Google Business Profiles Reinstatement Process (US)
In the coming weeks, Google will bring the EU version of the Google Business Profile reinstatement process to the US. Local SEOs are buzzing about it because it converts the…
How to find SERP feature opportunities and get more visibility on...
Being visible in search is essential, but you’ll have to do more than appear at the top. Users demand quick, relevant answers right at their fingertips. This is where SERP…
SEO Monitoring Explained: Best Free Tools to Get Started
Monitoring key aspects of SEO is important because it allows you to react to things that can impact your visibility in search engines, such as declining keyword rankings. This…
Daily Search Forum Recap: September 8, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s August 2023…
Google Completes Rollout Of August 2023 Core Update
Now that the August 2023 core update is complete, here’s a quick recap of some of the biggest updates to Google search in 2023. The post Google Completes Rollout Of…
YouTube Influencer Marketing: A Four-Step Guide
From research to outreach, negotiation to execution, this guide walks you through the steps of launching a winning YouTube influencer marketing campaign.
Search News Buzz Video Recap: Google August Core Update Done, Lan...
This week, I posted the big Google Webmaster Report – I hope it is helpful. The Google August 2023 core update finished rolling out last night and that core update…
Google August 2023 Broad Core Update Finished Rolling Out
The Google August 2023 Broad Core update finished rolling out yesterday afternoon at about 4:03 PM ET. It took just over 16 days to roll out, kicking off on August…
Google Search Language Matching Systems Update Released Two Weeks...
Google has confirmed they released a language matching systems update about two weeks ago to improve how Google matches languages in Google Search. Google said “these should better match results…
Google Search Generative Experience Ends In India Ends February 2...
While we know the Google Search Generative Experience in the United States ends in December 2023, the India and probably Japan rollout ends a few months later in February 2024….
Google: Why You May See A Spike In Indexed URLs
Google’s Gary Illyes answered a question on why one might see a sudden spike in indexed URLs by Google Search. The short answer is that there can be a ton…
Google Site Names Now Work In All Languages
Google announced that Site names now work in all languages, not just English, French, Japanese, and German. That was really the only change Google announced with Site names yesterday –…
B2B SaaS Marketing: The Ahrefs Guide
A buyer’s journey consists of the steps that a customer takes in order to purchase a product or a service. It’s everything from discovering the brand to comparing with…
12 SEO Best Practices to Improve Rankings in 2023
Here are 12 essential SEO best practices to help you level up your website’s performance. Search intent is the underlying reason for a user’s search in Google. It’s important…
Daily Search Forum Recap: September 7, 2023
Here is a recap of what happened in the search forums today…
Link Building Services: Why to Be Wary & What Actually Works
Link building services are used by sites to get backlinks to boost SEO. Learn which services and tactics work.
Google News Tests Author Names In Article Snippets
Google News, the portal, seems to be testing displaying the author name below the publication name in the article card snippet interface. Google recently tested this for Google Discover stories…
What Is PPC? The Definitive Guide to Pay-Per-Click Marketing
Pay-per-click (PPC) is an advertising model that allows businesses to pay to show their websites in search results.
Google Confirms Google Sites Are “Not Ideal For SEO Purposes”
Google’s John Mueller offered advice about the use of Google site for SEO purposes. The post Google Confirms Google Sites Are “Not Ideal For SEO Purposes” appeared first on Search…
4 Tested Website SEO Performance Boosts Your Agency Should Tap Ri...
Unlock the secrets to high-performance websites that are legal and accessible. Elevate user experience and stay ahead in SEO. Read the full article now. The post 4 Tested Website SEO…
8 Best Traffic Analysis Tools
Moreover, checking out your competitors’ website traffic can help you identify areas for improvement on your own site. In this article, we will look at the top eight traffic analysis…
Google Designated A “Gatekeeper” Under EU Rules: What It Means
Google is designated a “gatekeeper” under EU’s new Digital Markets Act (DMA); here’s what that means and how it impacts Google products. The post Google Designated A “Gatekeeper” Under EU…
Google On Right Way To Do Paid Guest Posts
Google’s John Mueller suggests a better approach to paid guest posts The post Google On Right Way To Do Paid Guest Posts appeared first on Search Engine Journal.
Mobile App Marketing 101: How to Reach Your Audience
Mobile app marketing sounds complicated but it doesn’t have to be. This guide will show you how to market an app, taking it from zero to hero status.
How to do keyword optimization for SEO
Keyword optimization is a fundamental SEO technique that can improve your website’s visibility in search results and attract more visitors. In this keyword optimization guide, we will share the knowledge,…
The Importance of SEO: 10 Benefits of Search Engine Optimization
What are the benefits of SEO? Learn key reasons to invest in SEO and strategies to boost search visibility.
How to Scrape & Analyze Google Search Results with Python
Unlock the potential of Python for Google search. See how to scrape, analyze, and optimize search data.
4 Alternatives To Google Tag Manager
If you’re looking for cost-effective, time-saving, and easy to manage alternative, check out these top 4 tag management solutions on the market. The post 4 Alternatives To Google Tag Manager…
7 Powerful Steps To A Website That Is Always Optimized For Page S...
Boost your website performance, climb Google rankings, and enhance user experience. Discover the how-to guide you need. Read the full article now. The post 7 Powerful Steps To A Website…
Evergreen Content Explained: 2 Key Ingredients for Success
For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time. For example,…
15 Podcasts to Boost Your SEO Game
From broader discussions on SEO to more technical deep dives, these 15 podcasts are ideal for every kind of marketer. So listen closely, and vote for your favorites. 1. The…
Google Search Central Creatively Clarifies Common Web Errors
Learn more about common website errors reported through Google Search Console that visitors encounter and where administrators can find solutions for them in story format. The post Google Search Central…
How to Redirect URLs on WordPress
Redirects are important for your site‘s user experience and SEO. Learn how to redirect URLs on WordPress.
Meta Keywords: What Are They & Should You Use Them for SEO?
Meta keywords are meta tags you can use to give search engines information about the content of a page.
Exploring The Marketing Potential Of Predictive AI
Discover what predictive AI can do to move your business forward and to deliver an enhanced customer experience. The post Exploring The Marketing Potential Of Predictive AI appeared first on…
Competition In The SEO Job Market And How To Succeed
Want to stand out in today’s competitive job market? Read on and learn relevant career insight and tips based on our State Of SEO report. The post Competition In The…
15 Best Writing & Editing Tools in 2023 (AI Tools Included)
Check out these 15 writing and editing tools for taking your writing to the next level.
How to choose the right keywords for SEO success
Words are more than just strings of letters. They’re the keys to unlocking the vast potential of the online market space. Choosing the right keywords for SEO is a lot…
HTML Image Tag: What It Is & How to Use It Properly in 2023
An HTML image tag is used to embed an image on an HTML webpage. Learn more and see some examples.
Schema Markup: What It Is & How to Implement It
Here’s a basic example of what the code can look like:
Top 30 Digital Marketing Tools in 2023 (According to Our Survey)
Here are the results. 1. Google Search Console Google Search Console (GSC) is an SEO tool that helps you to: GSC’s popularity among SEOs and marketers is just one of…
7 of the Best Link Building Tools For Reinforcing Your Off-Page S...
In today’s digital world, a website’s success depends on its visibility and authority in search engine rankings. Link building plays a key role in achieving this success, but it can…
We Studied Over 1 Million Domains to Find the Most Common Technic...
We looked at 1,002,165 domains to find the most common technical SEO issues. Keep reading to see what we found. These are the issues flagged the most across the…
Daily Search Forum Recap: August 30, 2023
Here is a recap of what happened in the search forums today…
Google Adds More Links In SGE’s AI-Generated Summaries
Google is enhancing SGE with more webpage links in summaries, and expanding availability to India and Japan. The post Google Adds More Links In SGE’s AI-Generated Summaries appeared first on…
Instagram Testing 10-Minute Reels For Long-Form Video Content
Instagram confirmed that it is testing the ability to upload Reels up to 10 minutes long, allowing it to compete with TikTok, X, and YouTube. The post Instagram Testing 10-Minute…
The State Of SEO 2024: Disruptions And Opportunities – Ep. ...
Wisdom from 3,890 Professionals in the Field Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we’re ready to give you new insights on the…
YouTube Lowers Barriers To Join Partner Program In More Countries...
YouTube makes its Partner Program accessible to more creators globally with lower subscriber thresholds. The post YouTube Lowers Barriers To Join Partner Program In More Countries appeared first on Search…
Google Tests Google Shopping Label On Search Result Snippets
Google seems to be testing showing a Google Shopping logo or label on some search results that may be considered a Top Quality Store in Google’s Merchant Center program. This…
Google Search Snippet “Mentioned In” Carousel Feature
Google seems to be testing a new Google Search snippet carousel titled “mentioned in.” Under the main search result snippet, you can expand a new section called “mentioned in” that…
Google: If A Page Is Indexed Then It Was Rendered By Google (Even...
Martin Splitt from the Google Search Relations team said on Twitter that if a page is indexed that means it was rendered. He added that page refreshes are also fully…