7 Reasons Why Content Needs Amazing Images, Videos & Visuals
Here are seven evidence-based reasons why content needs compelling visuals to fully and efficiently convey a message, tell a story, and create a connection. The post 7 Reasons Why Content…
5 Actionable Ways To Drastically Improve The ROI Of Your SEO Stra...
Discover which 5 foundational SEO techniques can truly help you increase your ROI. Watch the on-demand webinar, now! The post 5 Actionable Ways To Drastically Improve The ROI Of Your…
SEO for Lead Generation: How to Drive High-Quality Leads Using Pr...
This usually means higher-quality leads, which makes SEO a fantastic lead-generation channel. However, it doesn’t mean you can create any piece of content, gate it, and hope that you drive…
Daily Search Forum Recap: April 19, 2023
Here is a recap of what happened in the search forums today…
What’s Great and What’s Noise? Content Crafting Best Practices fr...
How do you cut through the noise and create content your audience loves? SEJ’s Amanda Zantal-Wiener, Matt Southern, & Roger Montti share their secrets. The post What’s Great and What’s…
Google Search Console Launches “Subscribed Content” Report
Google is rolling out a new “Subscribed Content” report in Search Console for publishers using Reader Revenue Manager. The post Google Search Console Launches “Subscribed Content” Report appeared first on…
Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit
Find out why nine more states have joined the DOJ’s antitrust lawsuit against Google over anti-competitive practices surrounding its ad technology. The post Google’s Antitrust Showdown: 17 States Involved In…
GA4 Fractional Cross-Channel Conversion Credit Now Imported Into ...
Google posted an update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click…
Google Search Product Image Thumbnail Snippets With Pricing Overl...
Google seems to have rolled out pricing overlays on top of some product thumbnail images within the search snippets. For example, if you search for [diamond bands] and look at…
Google Business Profile Manager Search & Dashboard Bug Hiding...
There is reportedly a confirmed bug with the Google Business Profile Manager where some business profiles are not showing up in the list. This can happen even when you search…
Google Ads Looking To Surface More Search Term Data
Ginny Marvin, Google’s Ad Liaison, said on Twitter that there is “ongoing work to surface search term data in privacy-preserving ways.” This also includes bringing “more functionality to search terms…
Google Updates Helpful Content Guidance, Streamlines Search Conso...
Google updates helpful content creation guidance, emphasizing page experience, and revamps Search Console reports for improved alignment with ranking systems. The post Google Updates Helpful Content Guidance, Streamlines Search Console…
Google Search Tests Color Swatch For Product Grid Results
Google Search is testing adding a color swatch to the product grid layout in its search results. Google is showing colors in small boxes and a “+ more” label if…
New LinkedIn Features Empower Value-Based Job Searches
LinkedIn’s new value-centric tools aim to connect job seekers with companies sharing their values for a purposeful career. The post New LinkedIn Features Empower Value-Based Job Searches appeared first on…
What is Auto-GPT And Is Now The Time To Freak Out About AI?
Auto-GPT is a new technology that leverages ChatGPT and GPT-4 to independently complete tasks by creating its own prompts The post What is Auto-GPT And Is Now The Time To…
Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Pro...
Discover the dos and don’ts of Google Shopping ads and how to improve your return on ad spend (ROAS) while working smarter than your competition. The post Google Shopping: 5…
3 Link Building Methods That Helped Pet Keen Grow to 3M Organic T...
A big part of this success comes from backlinks. So in this guide, I will show you the link building methods that we used to achieve this massive growth. HARO…
7 Powerful On-Page SEO Tips For Small Teams In 2023
Learn SEO best practices for building organic backlinks, optimizing images for search, and using short-form videos with a small team. The post 7 Powerful On-Page SEO Tips For Small Teams…
Daily Search Forum Recap: April 18, 2023
Here is a recap of what happened in the search forums today…
We Studied 100 SaaS Twitter Profiles to Uncover Top Trends: Here’...
Here are those features: But how many SaaS companies make use of them all? And are they using them well? To find out, we studied the Twitter profiles of 100…
Google Ads Tutorial: Setting New Customer Acquisition Goals
This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns. The post Google Ads Tutorial: Setting New Customer Acquisition…
Google Ads Update: Enhanced GA4 Conversion Imports
Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns. The post Google Ads Update: Enhanced GA4 Conversion Imports appeared first on Search Engine…
Bing Chat To Be Able To Process Book Size Documents
Bing Chat may soon be able to process book-size documents, not just a page or two of a PDF of web site, but a whole book. Mikhail Parakhin, the CEO…
Google Vehicle Ads Now Open To Canadian (& US) Advertisers
Google’s vehicle ads, which launched as a beta in January 2022 and then became available to all US advertisers in March 2022, are now available to Canadian advertisers this month.
Google Expands Return / Shipping Details In Search Results & ...
Google announced that it can now show expanded shipping and return information in the Google search results snippets. Google also added new Search Console reporting to help merchants debug these…
Google Investigating New Wave Of Google Ads Disapprovals Issues
There has been another wave of Google Ads disapproval across Google Ads and Merchant Center. Google’s Ads Lisiason, Ginny Marvin, said the Google Ads team is aware of this and…
Google: If You Can’t Block No Result Found Internal Search ...
Google’s John Mueller went on a bit of a rant on Reddit on the topic of having your internal search result pages crawlable and indexable. As you know, in general,…
YouTube Updates Policies On Eating Disorder-Related Content
YouTube updates policies on eating disorder content, collaborating with experts to promote recovery and protect vulnerable viewers. The post YouTube Updates Policies On Eating Disorder-Related Content appeared first on Search…
Why Google Will Remain Samsung’s Default Search Engine
Debunking the Samsung-Bing rumor. Here’s why Google will remain Samsung’s default search engine in the US. The post Why Google Will Remain Samsung’s Default Search Engine appeared first on Search…
Google Updates Product Structured Data Documentation
Google updated the documentation for the product structured data to now include product returns policy markup The post Google Updates Product Structured Data Documentation appeared first on Search Engine Journal.
Top 10 Digital Marketing Trends For 2023 By ChatGPT
From chatbots to augmented reality, here are the top 10 trends for the year that you need to keep an eye on. The post Top 10 Digital Marketing Trends For…
How to Create an SEO Strategy [Plus Free Tools & Templates]
Starting as Moz’s SEO Director has been a bit daunting. As a search engine marketer, how can I add value to an organization that has been a thought leader in the…
8 Powerful Steps To Outrank Your Competition With Targeted SEO &a...
Learn 8 SEO & AI best practices that can help get your website to the top of Google and other search engines. The post 8 Powerful Steps To Outrank Your…
Daily Search Forum Recap: April 17, 2023
Here is a recap of what happened in the search forums today…
Google’s Sundar Pichai Envisions A Future With Bard At Your Side
An interview with Google CEO Sundar Pichai explores Bard, its creative feats, challenges like hallucination, job automation, and AI’s mysteries. The post Google’s Sundar Pichai Envisions A Future With Bard…
Vlog #219: Igal Stolpner On International SEO: It’s About T...
In part one, we learned about who is Igal Stolpner and now in part two we dive into the topic of international SEO. He said while hreflang is important for…
Google Search Console New Video Indexing Report Inline Data URLs ...
Google will now report inline data URLs that are used as video URLs as “Invalid video URL” in the video indexing report within Google Search Console. This may lead to…
Google On A Site Dropping In Ranking For One Keyword
Gary Illyes from Google spoke about the topic of a website dropping in rankings for a single keyword or single keyword phrase while ranking fine for others. Can it happen?…
Report: Google Working On New More Personalized Search Engine &am...
The New York Times reported yesterday that Google is working on an “all-new search engine” while also working on Project Magi, aimed to add AI-based features to the existing search…
Google April 2023 Reviews Update – What We’re Seeing&...
On April 12th at noon, while I was offline, Google released the April 2023 reviews update that expanded the product reviews update to go beyond just products and also impacted…
Google FAQ Snippets Drop For Many Sites On April 5th
Google seems to be showing fewer FAQ snippets for many sites starting on April 5th. Over the holidays, I received several questions about this but didn’t have time to write…
Google Scrambles To Keep Up With AI-Powered Search Rivals
Google races to develop AI-powered search engine “Magi” amid rising competition and potential Samsung contract loss. The post Google Scrambles To Keep Up With AI-Powered Search Rivals appeared first on…
Google To Advertisers: Upgrade To New Search Ads 360 By 2024
Learn more about the new Search Ads 360 platform and what advertisers need to do before April 2024. The post Google To Advertisers: Upgrade To New Search Ads 360 By…
Google Enhances Shipping & Return Info In Search Results
Google expands shipping and return info in Search, helping retailers optimize the user experience and boost online sales. The post Google Enhances Shipping & Return Info In Search Results appeared…
Top 14 SEO Podcasts For 2023
Explore an exciting new list of SEO podcasts for 2023, offering the busy SEO professional an easy way to keep up with news and trends. The post Top 14 SEO…
Daily SEO Fix: How to Use Keyword Labels in Moz Pro
Tracking keyword rankings is an essential part of any SEO strategy and helps inform how changes you’ve made to your site have made an impact. No matter how many keywords…
Accessibility for SEOs: How to Comply With ADA & WCAG
Ensuring your website is accessible to everyone may not be a direct ranking factor. Still, if you’re driving traffic to a website and the users with disabilities can’t access and…
Daily Search Forum Recap: April 14, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. While I was…
Google Android App Tests Additional Search Buttons
Google is testing a version of the Android app that include additional search buttons, many of which the iOS app has had since last year. These buttons include solve homework,…
Google To Ban Ads For Concentrated Sodium Nitrite Of Over 10%
Google said starting on May 23, 2023, Google will disallow and prohibit ads that sell products with a concentration of more than 10% sodium nitrite. I am sure this may…
Search News Buzz Video Recap: Google Reviews Update, Google Core ...
This week in search, we covered the new April 2023 reviews update that goes beyond just product reviews. We also covered the possible impact the Google March 2023 broad core…
Google Translate In Mobile Search Adds Camera
If you do some translation-based queries in Google mobile search, you will not just see a Google logo icon but also Google testing a camera icon, to search by camera.
What Are the Different Types of Featured Snippets?
In this guide, we’ll discuss the importance of featured snippets and offer ways to improve your chances of ranking at the top of Google.
Google Removes Video Thumbnails In Search Results When Video Is N...
Google announced it will remove the video thumbnail image from the search results snippet when that video is not the main content of the page. Google said this change will…
Google: Most Links SEOs Make To Gain Rankings & Manipulate Se...
Google’s John Mueller said that when it comes to links SEO make to manipulate search rankings and gain ranking position in Google, those links are mostly ignored by Google Search….
7 ways to improve the SEO of your bar or restaurant
If you own a brick-and-mortar business, like a bar or restaurant, you need SEO to be found by potential customers in your area. When people search for a service or…
7 Content Writing Trends For 2023
New technologies continue to become part of the content marketing landscape. Discover the seven biggest trends you should keep an eye on. The post 7 Content Writing Trends For 2023…
Practical Tips for Presenting SEO Projects to Executives — Whiteb...
Any time you have to present your SEO work to other departments or executives, you’re going to have different groups of stakeholders with different interests, so you need to approach…
10 Things You Can Do in Ahrefs for Free
In this article, I’m going to walk you through each tool and when to use it. Setting up your website for success means starting with the basics: making sure…
Daily Search Forum Recap: April 13, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says just…
GA4 Update: “Once Per Session” Conversion Counting Method
An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. The post GA4 Update: “Once Per Session” Conversion Counting Method appeared first…
Google April 2023 Reviews Update Rolls Out, Expands To Cover Revi...
On the heels of the March Broad Core Update rolling out, Google is now rolling out the April 2023 Reviews Update. And you’re reading that correctly. ‘Product’ has been removed…
Poll: 30% Use More Than Just Google For Search & Discovery
Greg Sterling ran a poll on Twitter asking, “Are you now branching out from Google as a search/discovery tool?” Almost 30% of those who answered, which are primarily SEOs/SEms, said…
Google Tests Local Finder Images Only For Ads?
Google may be testing only showing images in the local finder, the local search results in Google Maps, for listings that are ads. The rest, may only show a map…
Google Tests Automated Product Result Slider Thumbnail Images In ...
A couple of weeks ago, I reported how Google tested a thumbnail image slider in the product grid results in the Google Search results on the desktop interface. Now Google…
Google: Just Because A Site Is Good Now, Doesn’t Mean It Wo...
Google’s John Mueller said on Twitter that just because a site appears to be doing super well in terms of Google ranking and SEO today that it won’t one day…
Google Search Car Carousel
We saw Google label some car types as electric and hybrid a year ago. Now Google has this car carousel in the mobile search that lets you filter by many…
11 Popular Apps, Products, And Services Potentially Affected By T...
TikTok is not the only technology potentially affected by the RESTRICT Act. Find out what other software and tech products have ties to foreign adversaries. The post 11 Popular Apps,…
Microsoft & Roku Unite To Enhance The Ad-Buying Experience
Microsoft and Roku join forces, enhancing ad buying and optimizing performance with unique cross-channel data insights. The post Microsoft & Roku Unite To Enhance The Ad-Buying Experience appeared first on…
Google Reduces What Triggers Video Thumbnails In The SERPs
Google’s updated guidance announces they changed what will trigger video thumbnails to appear in the SERPs The post Google Reduces What Triggers Video Thumbnails In The SERPs appeared first on…
Open Source Language Model Named Dolly 2.0 Trained Similarly To C...
Dolly 2.0: World’s first open source instruction-tuned language model trained using method similar InstructGPT, which underlies ChatGPT The post Open Source Language Model Named Dolly 2.0 Trained Similarly To ChatGPT…
Machine Learning Examples In The Real World (And For SEO)
Utilize machine learning and harness it to its fullest potential when you understand what it is and how it works. Here’s where you can start. The post Machine Learning Examples…
11 Creative Marketing Ideas (Suggested by 18 Marketers)
So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept…
Google’s Gary Illyes On Sudden Keyword Ranking Drops
Learn why websites vanish from Google’s search results, learn investigative steps, and explore the causes of keyword ranking drops. The post Google’s Gary Illyes On Sudden Keyword Ranking Drops appeared…
Daily Search Forum Recap: April 12, 2023
Here is a recap of what happened in the search forums today…
Google Warns Against Cloaking HTTP Status Codes
Learn why cloaking HTTP status codes is risky, Google’s stance on it, and the importance of ethical SEO practices. The post Google Warns Against Cloaking HTTP Status Codes appeared first…
Bing on Private Domain Registration & SEO
We know Google says there is no pro or con to using private domain registration for SEO or Google ranking purposes. But Fabrice Canel from Microsoft Bing has hinted that…
SEOs Using Google Indexing API Claim Pages Removed Days After Bei...
We know the Google Indexing API should be used for just job postings and live-streaming content. If you use it for other content, it just won’t do what you want….
Google Tests Expanded Your Google Ad Summary With Edit Ad & A...
Several months ago, Google launched a feature to show those logged into their Google Ads account a section in web search named “Your Google Ad Summary.” It seems Google is…
SpamBrain Flexes In Google’s 2022 Web Spam Report
Every year Google releases its web spam report showing how much better the search company got at fighting search spam. This year is no different but here, Google is showcasing…
Google Has Not Pushed Search Ranking Updates Where They Got Every...
Google’s John Mueller was asked about his feelings on the Google March 2023 broad core update and if he can honestly not say that the “update messed the SERP a…
Google April 2023 Reviews Update Focuses Heavily On Experience
Signals of experience play a strong role in Google’s April 2023 Reviews System update The post Google April 2023 Reviews Update Focuses Heavily On Experience appeared first on Search Engine…
Google’s Webspam Report Explains Role Of SpamBrain
Google’s annual webspam report highlights the incredible advances SpamBrain has made over the past year The post Google’s Webspam Report Explains Role Of SpamBrain appeared first on Search Engine Journal.
How To Choose A Domain Name
Here are 11 tips for choosing the best domain name that potential site visitors will remember. The post How To Choose A Domain Name appeared first on Search Engine Journal.
How To Increase Your Google Ads Profit With 3 Simple Steps [Webin...
Ready to get the most from your Google Ads campaigns? RSVP and get access to the few small tweaks that can make a big difference. The post How To Increase…
MozCon 2023: The Initial Agenda
The big event is just about four months out and we’re excited to give you a preview of what you can expect to hear on stage this August! From fresh…
Daily Search Forum Recap: April 11, 2023
Here is a recap of what happened in the search forums today…
Google Bard Adds Google It Related Topics & Release Notes Pag...
Google has pushed out another feature for Google Bard. When you click on the “Google it” button, it now doesn’t take you directly to Google Search, but rather it gives…
Google Ads Tests Identify Verification For Business Name & Lo...
Google recently brought the business name and business logos to desktop search ads after bringing them to mobile search ads last October. Now, Google posted an update saying, “a subset…
Programming Note: Offline For Wednesday & Thursday
This is a programming note that I will be completely offline on Wednesday and Thursday for the last days of Passover, that is, April 12th and 13th. Any stories and…
Google: Don’t Judge Links Based On The Type Of Site They Co...
Google’s John Mueller does not want you to make generalizations about links. Links from news sites or sites from Germany, or sites from really good-looking SEOs (bad joke?) are not…
Google: No SEO Reason To Delay Release Of Thousands Of Pages
Google’s John Mueller was asked if it makes sense to publish 8,000 new pages at once or slowly publish them over time. Like, would publishing them all at once cause…
Google Ads Testing Another Verification Badge Style
A couple of weeks ago, we spotted Google testing a verified Google Ads badge in the Google search ads snippet. It was a round blue icon, this one is more…