AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, a...
Artificial Intelligence is nothing new. It has been running behind the scenes of many marketing tools for several years now. But the key here is that it was running behind…
Does Going Viral Help With SEO? Not Really
Spoiler alert: I was wrong. There has to be some merit to it though, right? Even Google’s John Mueller seems to be on board with digital PR. To learn more,…
Daily Search Forum Recap: March 31, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…
Google Restructures Company To Prioritize Bard AI Chatbot
Google restructures the Assistant division, prioritizing Bard AI chat technology, potentially impacting the virtual assistant landscape. The post Google Restructures Company To Prioritize Bard AI Chatbot appeared first on Search…
Google Business Profiles Let’s You Copy A Menu
Google Business Profiles seems to allow some restaurants to copy a menu that it thinks it pulled for that restaurant from another source and use that copied menu to start…
Google Ads Pushes Government Documents and Official Services Poli...
Google has extended the Google Ads Government documents and official services policy for several weeks, from March 31, 2023, to May 24, 2023. This was previously announced in late January,…
Search News Buzz Video Recap: Google Core Update Done, Bing Chat ...
Google finished rolling out the March 2023 broad core update on Tuesday, and it took about 13 days to roll out. Microsoft said they are exploring sharing ad revenue from…
Bing Tests Official Site Label
Microsoft Bing is testing adding an “official site” label in the search results. If you search for a specific site, you may find that Bing adds to the title of…
Google Enhances Bard’s Math & Logic Capabilities
Google announces upgrade to Bard chatbot, enhancing math and logic capabilities with PaLM integration. The post Google Enhances Bard’s Math & Logic Capabilities appeared first on Search Engine Journal.
Social Ads: Connecting Performance & Metrics To Outcomes R...
Social ads and metrics help you earn leads, traffic, and conversions, as well as inform future decisions. Find out how in this SEJ Show episode. The post Social Ads: Connecting…
Here Is Why John Mueller No Longer Recommends Verifying All Googl...
Google’s John Mueller is no longer recommending you verify all the variations of your domain with Google Search Console. Instead, he said, keep it simple and verify using domain verification.
Google Search Tests Products Gaining Attention Carousel
Google Search seems to be testing a new product carousel titles “products gaining attention.” I assume this carousel shows products that are being viewed or clicked on more often than…
Google Reveals How It Catches Fake Local Business Reviews
Google explains how it catches fake and misleading business reviews and accounts on Google Maps The post Google Reveals How It Catches Fake Local Business Reviews appeared first on Search…
37 Best Content Creation Tools & Software in 2023
Content creation tools can make you a more efficient and effective marketer. Check out our top picks.
How to Get Started As a Copywriter in 2023 [Research]
Copywriting is the art of using the written word to persuade your audience. Explore this guide to building a copywriting career in 2023: learn about the top skills, responsibilities, and…
Google Ad Grants: A Guide For Nonprofits
Learn about the Google Ads Grants program, how it works, and how you can make the most of the ad opportunities for your nonprofit organization. The post Google Ad Grants:…
On-Page SEO Checklist: The Complete Task List for 2023
The on-page SEO checklist for 2023. Complete all 11 optimization tasks to appear higher in search results.
Identifying and Filling Your SEO Skill Gaps — Whiteboard Friday
In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. Click on…
11 Easy-to-Follow Tips to Optimize Your Blog Posts for SEO
But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post….
Daily Search Forum Recap: March 30, 2023
Here is a recap of what happened in the search forums today…
Talking AI, SEO & IndexNow Updates With Bing – Ep. 307
IndexNow and AI are changing the face of SEO. How? Find out in this special episode of the SEJ Show with Bing’s Fabrice Canel. The post Talking AI, SEO &…
Bing Chat To Ultimately Remove Chat Limits
Right now you cannot sit all day and ask Bing Chat questions, no matter how lonely you are, at some point, Bing will say to give it a break. But…
ChatGPT Generated Google Business Review Spam
It looks like review spammers are using ChatGPT and other AI tools to generate fake reviews. These reviews are being posted in Google Business Profile local listings and causing a…
Microsoft Bing Chat May Share Ad Revenue With Publishers
Microsoft may share the ad revenue it generates through the Bing Chat responses with some publishers it obtains that content from. Yusuf Mehdi from Microsoft wrote, “exploring placing ads in…
Microsoft Advertising Pilots Third-Party Government Services Ads
Microsoft announced it would be testing the ability of third parties who are delegated or authorized providers to advertise for certain government services with review and pre-approval.
Google Ads Removed 53% More Ads This Year – 5.2 Billion Ads...
Google has released its annual ads safety report and the report showed that Google removed 67% more ads this year and in the previous year. Google removed over 5.2 billion…
8 Google Maps Marketing Tactics to Drive Local Business
Use these Google Maps marketing tips to get your local business ranking higher in Google Search and Maps.
Wix SEO: How to Rank Better with Your Wix Website
Is Wix good for SEO? Learn how to improve the SEO of your Wix site to increase your organic visibility.
Lead Generation for Digital Marketing Agencies: The Best Ideas
Learn the best techniques to generate high-quality, inbound leads for your digital marketing agency.
Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience
Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. The post Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience appeared…
How to Use WordPress Hooks To Improve Technical SEO
Alter a few lines of code and with minimal plugins, you can improve your WordPress-run website using these top hooks. The post How to Use WordPress Hooks To Improve Technical…
Mobile SEO: 10 Optimization Tips to Build a Mobile-Friendly Site
In this article, I’ll kick things off by explaining what mobile SEO is and why it’s important. I’ll then get to the core focus of this article, sharing my…
Daily Search Forum Recap: March 29, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has finished…
Google Announces The Ads Transparency Center And 2022 Ads Safety ...
Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both. The post Google Announces The Ads Transparency Center…
Google Search Console Tutorial: Analyzing Traffic Drops
Google’s Daniel Waisberg reveals how to identify and analyze traffic drops using the Search Console performance report and Google Trends. The post Google Search Console Tutorial: Analyzing Traffic Drops appeared…
SEO Split Test Result: The Impact of Moving the Brand Name to the...
How would moving the brand name to the front of the page titles on an online marketplace listing pages impact the organic traffic? Read the short blog post to find…
Google Perspectives, About This Author & More Goes Live
Google has launched the new perspectives feature, added an “about this author” section, globally rolled out “about this result” and made it easier to access “about this page” in the…
Bing Chat Math Results Rolling Out Nicer Formatting
Microsoft Bing will soon be rolling out cleaner and nicer math result formatting. Mikhail Parakhin from Microsoft Bing said this is already out to 10% of users for all chat…
ChatGPT Bot – You Can Block OpenAI Plugins If You Want
With all the talk about ChatGPT and other AI bots, did you know that there is an OpenAI ChatGPT bot and it respects the robots.txt protocol? So if you want,…
Google Search Console Bulk Data Export Now Supports Multiple Prop...
Several weeks ago, Google enabled the ability to export your Google Search Console data in bulk, automatically, to Google’s BigQuery. Now, Google announced that you can do this across multiple…
Google March 2023 Broad Core Update Done Rolled Out
The Google March 2023 Broad Core update finished rolling out yesterday morning at about 10:30 am ET. It took 13 days to roll out, kicking off on March 15th at…
Google Showing Fewer Brand Names In Search Result Titles
Google may be showing less site names and brand names in the title of the search results snippet. Yes, Google has a sitename and favicon change for the search results,…
Google Ads Update: Cross-Channel Conversion Credit Import
Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions. The post Google Ads Update: Cross-Channel Conversion Credit Import appeared…
New Google Search Advisory: Extreme Heat Alerts
Google tackles extreme heat with Search alerts, Tree Canopy expansion, and a $5M investment in climate innovation projects. The post New Google Search Advisory: Extreme Heat Alerts appeared first on…
Microsoft Launches Third-Party Government Services Advertising Pi...
Microsoft launched a pilot program for third-party government service providers. Learn more about the select services eligible and how to apply. The post Microsoft Launches Third-Party Government Services Advertising Pilot…
Yoast SEO Founders Invest in WordPress Accessibility Plugin
WordPress accessibility plugin scans and creates reports on unlimited pages – Free The post Yoast SEO Founders Invest in WordPress Accessibility Plugin appeared first on Search Engine Journal.
Target Audience: What It Is & How to Define It for Your Busin...
Learn to identify your target audience, or the group of people most likely to buy your product or service.
Enterprise SEO Reporting: Tips For Developing Effective Dashboard...
Impress multiple stakeholders with your effective communication of data insights. Here’s how to build an SEO dashboard for massive enterprise sites for a powerful report. The post Enterprise SEO Reporting:…
What Is a URL? Meaning, Structure, and Optimization Tips
URL stands for Uniform Resource Locator. It’s the web address of a particular webpage on the internet.
Google Bard vs. the New Bing
This week I’ve been fortunate enough to get access to both Google Bard and the New Bing, so a day later, I’m here to share my first impressions. What is…
How To Properly Outsource SEO
Thinking about outsourcing your SEO but don’t know if it’s the right choice for your organization? Not sure what to consider before you take the plunge? Here, we answer all…
9 SaaS Marketing Strategies for Sustainable Growth
We’ll talk about nine marketing strategies that are perfect for achieving and maintaining sustainable growth. Product-market fit (PMF) is when a business has confirmed signals that its product…
5 Ways Social Media Pros Are Safely Using AI Right Now
Learn how to create social media content faster by looking at five ways AI-generated captions will change the game for social media managers. The post 5 Ways Social Media Pros…
Daily Search Forum Recap: March 28, 2023
Here is a recap of what happened in the search forums today…
Google Search Updates: About This Author, Diverse Views, + More
Google enhances Search with “About this author” and other features, empowering users to evaluate online information and sources. The post Google Search Updates: About This Author, Diverse Views, + More…
Google Ads Editor Version 2.3 Gains Business Information Assets, ...
Google has released version 2.3 of the Google Ads Editor, this comes four and a half months since version 2.2 was released in November 2022. The new version gains image…
Google Search Console Breaks Out Merchant Listings and Product Sn...
Google has updated some of the reporting within Google Search Console to break out the Merchant listings and Product snippets differences. You can see the difference in performance between how…
Bing Chat Bests Google Bard Says SEOs
By now, many of you, not all of you, have played with both Bing Chat and Google Bard. So far, about 70% of SEOs find Bing Chat to be better…
Microsoft Fixes Missing Data In Bing Webmaster Tools API
Microsoft has fixed the missing data in the Bing Webmaster Tools API. As a reminder, there was a bug that caused the Bing Webmaster Tools API to stop working, then…
Google Search Console Core Web Vitals Report Update
Google updated the Core Web Vitals report in Google Search Console on March 27, 2023. The update may have resulted in a change in the number of URLs in your…
ChatGPT, Bing, Bard, Or Claude: Which AI Chatbot Generates The Be...
Curious how generative AI chatbots stack up against each other? Here are eight prompts with responses from ChatGPT, Bing AI, Google Bard, and Claude. The post ChatGPT, Bing, Bard, Or…
How To Use Performance Max For Travel Campaigns
This step-by-step tutorial teaches how to successfully create and optimize a Performance Max for Travel Goals campaign. The post How To Use Performance Max For Travel Campaigns appeared first on…
Server-Side Rendering: The Pros & Cons To Consider For SEO
Discover server-side rendering and how it can help boost your SEO, as well as its advantages and disadvantages. The post Server-Side Rendering: The Pros & Cons To Consider For SEO…
Multilingual SEO: What It Is & How to Do It
Multilingual SEO is optimizing a website‘s search visibility for multiple languages. Get started with this guide.
13 Local Search Developments You Need to Know About from Q1 2023
Can you believe we’ve already sped through the first quarter of the new year? So much has happened, and on the strength of the warm reception this nascent local search…
How to Write Website Content That Ranks (And People Want to Read)
Specifically, you need website content that: In this post, you’ll learn how to create content that achieves both goals. You can’t get search traffic if no one’s searching for your…
Link Building In 2023: 14 Ways To Create Your Own Backlink Opport...
Get the 2023 best link building guide that can help you identify link building opportunities and turn them into powerful backlinks. The post Link Building In 2023: 14 Ways To…
Daily Search Forum Recap: March 27, 2023
Here is a recap of what happened in the search forums today…
Google Ads Policy Update: Changes To Government Docs & Servic...
Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. The post Google Ads Policy Update: Changes To Government Docs…
What Is a Perfectly Competitive Market?
Perfect competition doesn’t exist, but some highly competitive markets come close. Learn how to stand out with convenience, customer service, and marketing.
Google Updates Search Console With New Merchant Reports
Google Search Console adds clicks and impressions reports for product snippets and merchant listings The post Google Updates Search Console With New Merchant Reports appeared first on Search Engine Journal.
Vlog #216: Sam Michelson On Search Intent, Features & Reputat...
In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dove into CRM software and how they use it, including looking…
Local Ranking Study For 2023 From Whitespark
The folks over at Whitespark has published there 2023 local ranking factors study, where they asked dozens of local SEO experts to rank what they think are the most important…
Microsoft Exec Burns Google Over Lack Of Citations In Bard
As a reminder, when Google launched Bard, I, along with some others, were taken back by the lack of citations and links to sources provided in its answers. A Microsoft…
Google Might Not Fully Render A News Article Before Showing It In...
Gary Illyes from Google said that in some cases, Google may not fully render a page before showing it in Google Search or Google News. It depends on how timely…
Google Currently Looking Into AMP Support in GA4
As you know, Google Analytics 4 does not support tracking AMP pages. Well, Google’s Ads Liaison, Ginny Marvin, said on Friday that Google is “currently looking into it and will…
Google Ads Tests Blue Badges For Verified Advertisers In Search
Google is testing showing blue badge icons and labels on some search ads for advertisers who are verified by Google Ads. The blue label is a blue circle with ridges…
Google Enhances Discovery Ads: Boosting Engagement & Conversi...
New features in Google’s Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis. The post Google Enhances Discovery Ads: Boosting Engagement & Conversions appeared…
SEO Split Test Result: Product-Focused vs. CTA-Focused Meta Descr...
How does replacing a CTA-focused meta description with a product-focused description affect the organic traffic to an online music store? Read the short blog post to find out.
New Open Source ChatGPT Clone – Called Dolly
Open Source AI movement achieves another milestone with the release of a ChatGPT clone that anyone can use The post New Open Source ChatGPT Clone – Called Dolly appeared first…
Analyzing The February 2023 Product Review Update
With the rollout of Google’s February 2023 Product Review Update, product review sites are kicking it up a notch. Discover more in this in-depth analysis. The post Analyzing The February…
Identify Featured Snippet Opportunities – Next Level
Featured snippets offer a fantastic opportunity for increased traffic and visibility for your site. There is a lot to say about this SERP feature and a lot that has already…
SEO for a New Website: 8 Important Steps
Here are all the steps you should take: It’s easy to overcomplicate the process of choosing a domain. But choosing a branded domain that is short and memorable works better…
Daily Search Forum Recap: March 24, 2023
Here is a recap of what happened in the search forums today…
Should You Invest In Paid Verification From Twitter Blue Or Meta ...
Is paid verification through Twitter Blue and Meta Verified worth it? Learn more about the benefits and drawbacks of paying for notability. The post Should You Invest In Paid Verification…
Bing Chat Image Creator Now Working
A few days ago, I reported that Bing Chat has now integrated the Bing Image Creator tool. But the truth is, it was not integrated, not until at least after…
Google Ads Can See A Significant Performance Impact By Not Migrat...
As we approach the Google Analytics 4 migration deadline, Google Ads Liaison, Ginny Marvin reminds advertisers that some “advertisers could see a significant performance impact” in their ad campaigns if…
Non-Supported Rel Link Attributes Do Nothing In Google Search
The other day, John Mueller of Google tweeted something true but sarcastic and it seems some took it the wrong way. He said In case you’re curious, the rel=dofollow works…
Google Business Profiles Has A New Manage Menu Feature
Google Business Profiles seems to have launched a new manage menu feature for restaurants in the web version of the business profile tool. It opens a “your menu on Google”…
Search News Buzz Video Recap: Google Bard Launched, Bing Chat Ima...
The Google broad core update for March is not done yet, and we see tremors. Google started to roll out Bard, and while it is fast and has a sleek…
Google March 2023 Broad Core Update Tremors & Fluctuations Co...
As you know, Google has started to roll out the Google March 2023 Broad Core update on March 15th, it should probably continue to roll out through the first half…
17 Inspiring Product Page Examples (+ Best Practices for Yours)
Product pages are designed to sell products online. See top examples to improve your site and drive sales.
WordPress WooCommerce Payments Plugin Vulnerability
WordPress plugin vulnerability allows full site takeover by unauthenticated attackers. Affects over 500,000 WordPress WooCommerce sites The post WordPress WooCommerce Payments Plugin Vulnerability appeared first on Search Engine Journal.
How to Choose Keywords for SEO (A 5-Step Guide)
Learn how to choose the right keywords for SEO, rank higher, and drive more organic traffic to your website.