LinkedIn bolsters newsletters with a revamped interface, multiple newsletters per account, and automatic follows for subscribers. The post LinkedIn Rolls Out New Features To Enhance Newsletters appeared first on Search…
LinkedIn enhances its home feed recommendation algorithm with AI for a more personalized experience. The post LinkedIn’s Feed Is Getting Smarter Thanks To AI appeared first on Search Engine Journal.
Auditing your PPC campaigns helps maximize your return on investment. Here’s a comprehensive 10-step guide to conducting a PPC audit.
SEO for startups can be tricky, but here’s a guide on everything from content creation to technical SEO.
Expand your B2B business into international markets with Google Ads and and focus on holistically localizing your strategy with this step by step guide. The post How To Scale Your…
Get your copy of State Of SEO 2023 for our full findings on the emergent SEO factors you should pay attention to this year. The post 3,890 SEOs Shared The…
Google announces AI-powered security for their Workspace suite of tools The post Google Workspace Announces AI-Powered Security appeared first on Search Engine Journal.
Here is a recap of what happened in the search forums today…
Find out what content marketers can learn from the Associated Press’ recent guidance on covering AI topics and using AI tools. The post Associated Press Offers AI Guidance For Content…
Most of us frequently read blog posts. In fact, you’re reading one right now. And the reason behind it is simple: blogs are a powerful marketing tool. Around 7 million…
Microsoft announces its newest global partnership with Httpool by Aleph, enabling advertisers in select European markets to leverage localized experts and resources for campaign planning. The post BREAKING: Microsoft Announces…
Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations. The post How Google Analytics 4 Uses AI To Enhance Your Marketing Data appeared…
Google is asking searchers to compare the traditional search results to the Search Generative Experience search results. Google is asking searchers to pick which results are more helpful for the…
One of the bigger issues with many AI image creation tools is that it cannot write text well on or with an image. It can make amazing, unique and powerful…
Three months after Microsoft Bing promised to add Bing Chat data in Bing Webmaster Tools, we still do not have it. Yesterday I asked the Bing team, once again, for…
Google’s Gary Illyes gave some maybe unsanctioned ways to block portions or part of your content on a specific page. So let’s say you want a section or paragraph or…
Google Search has started to roll out the second broad core update of the 2023 year, and this one is named the August 2023 broad core update. It started on…
Thanks to the collaboration between Disctopia and Semrush, podcasters can harness the power of the Podcast Hosting App to amplify their content. The post Disctopia And Semrush Launch Podcast Hosting…
What is a value proposition? Learn how to communicate your brand’s unique value to attract more customers.
Learn what hinders your email marketing success and cross-check if any of these is happening with you or your team. The post 19 Email Marketing Mistakes Affect Open, Click, Conversion…
Elevate your success in 2023 with Google’s updates, AI integration, and online reputation tactics. Ready to thrive? Read on for expert insights. The post Essential Google Algorithm & AI Updates…
Learn how Core Web Vitals are changing and what you can do to score well on Interaction to Next Paint, Google’s new page experience metric. The post Google’s New Core…
Elon Musk plans a major shift in how links are displayed in X posts by removing headlines and descriptions. How will this affect content marketers? The post Elon Musk Confirms…
Here is a recap of what happened in the search forums today…
OpenAI allows developers to customize GPT-3.5 Turbo through fine-tuning, improving performance on specialized tasks. The post OpenAI Lets Developers Customize GPT-3.5 Turbo With Fine-Tuning appeared first on Search Engine Journal.
Google’s Search Off The Record podcast sheds light on the search engine’s evolving ranking systems and updates. The post Google Podcast Sheds Light On Ranking Systems & Updates appeared first…
Microsoft Bing is pushing more into Bing Chat through Bing Search. Bing is adding Bing Chat icons in the autocomplete bar, the pagination bar and other areas of Bing Search…
Google’s Ad Liaison, Ginny Marvin, posted a X/Twitter thread clarifying some of the confusion about brand safety controls & reporting supported in PMax, Performance Max campaigns.
Google will stop collecting anonymous reviews on August 25, 2023. Google posted this notice in a help document, which reads, “Important: We’ve stopped collecting anonymous reviews and will stop showing…
Google’s John Mueller was asked if internal links that point to its own page, does Google give those links more weight. In short, John Mueller of Google said no.
Google has the ability for you to request content about you to be removed using the exploitative removal practices from Google. One user was afraid to use it because she…
The web interface for Threads is coming to desktop browsers this week, making it easier for marketers to reach target audiences on the Instagram platform. The post Threads By Instagram…
Google announces rollout of August 2023 core search update, which may take weeks to complete. The post Google Launches August 2023 Core Update appeared first on Search Engine Journal.
Get answers to questions like “What Is SEO?“ and “How Does SEO Work?“ in our SEO FAQ for beginners.
Google’s newest AI-powered campaign type, Demand Gen campaigns, is now in beta for advertisers. The full rollout is expected to start October 2023. The post Move Over Google Discovery Ads,…
Don’t let irrational fears about AI and outsourcing worry you about job security. Help out HR, customer support, and the C-suite with this guide. The post Your SEO Skills Are…
If you want to amplify your SEO efforts with AI, this is a roundup you shouldn’t miss. We’ve gathered together some of the most essential guides, case studies, and news…
Are your competitors stealing your traffic, keywords, and even your brand? Find out if your paid search campaigns are leaving you vulnerable. The post How To Keep Your Paid Search…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There may have…
YouTube and Universal Music Group announced a partnership to develop generative AI tools that foster creativity while protecting artists’ creative authenticity and rights. The post YouTube Announces Music Industry Partnerships…
Have a question about Google Performance Max brand safety controls? Google AdsLiaison offered clarification about the options available for advertisers to protect brand reputation. The post Google AdsLiaison On Performance…
Bing is testing a green official site label or icon on some of its search result snippets. We’ve seen the “official site” title added to some search results in the…
Bing is testing a “Verified” label in the search result snippets. This is a new label that is placed next to the URL in the search result that says “verified.”
Microsoft is working on bringing more and more features to Bing Chat. Some of these new features that are being worked on, some actually being tested now, include Bing Chat…
As I hinted to in my SEO video recap on Friday, we saw some early signing of an unconfirmed Google Search ranking algorithm update starting Friday, August 18th, and it…
In part one with Lance Bachmann, we spoke a lot about business, growing a business and his passion for his employees. Then in part two we spoke about local SEO…
Despite all the data showing that Microsoft Bing has not gained any market share since it launched Bing Chat in February, Microsoft is saying Bing Chat’s usage has been up…
Learn how to make your ecommerce business gain visibility across channels, especially when you’re managing an extensive product catalog. The post How To Drive More Sales: The Ultimate Multichannel Ecommerce…
Let’s face it. Finding the right keywords to target is more difficult than ever before. To stand out and attract the right audience, concentrating solely on generalized keywords may not…
When it comes to enhancing your website’s authority and climbing the ranks in search engine results, understanding your competitors’ strategies can be a game-changer. Analyzing your competitors’ backlinks is a…
Google’s John Mueller explains the purpose of the ARTICLE semantic HTML element The post Google Answers Question About The “Impact” Of ARTICLE Semantic HTML Element appeared first on Search Engine…
What is Instagram’s Threads app and is it a better way to X-Twitter? The post Threads: What Is The New Social App From Instagram? appeared first on Search Engine Journal.
Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing…
In this guide, I’ll explain what internal links are, how to set up an internal linking structure, and how to strategically use them in SEO. Internal links take visitors…
New report accuses Google of targeting ads at children and harvesting their data, potentially breaching federal privacy laws. The post Is Google Collecting Children’s Data For Ads? New Report Sparks…
Google’s John Mueller answers whether it’s okay to use the noindex tag to remove an unwanted page from the sitelinks The post Google Answers If Noindex Is Okay For Altering…
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google SGE has…
Bing Chat will soon allow you to copy and image to your clipboard and paste it directly into the query or search box. This will make it faster than manually…
Google is testing wider and larger image thumbnails on snippets in the desktop search results interface. The images look about twice as wide, maybe even more, the the normal image…
Google launched some new Search Generative Experience features, like SGE while browsing and definitions in the SGE answers. Google seems to have stopped testing displaying links in SGE AI-generated answers….
Google can now show six top stories in a uniform gird format in the top of the desktop Google Search results. We normally see four top stories but if we…
Earlier this month, we reported that Google was testing three-different citation and link formats in the Search Generative Experience AI-generated answer. It seems that as of yesterday, Google has pulled…
I am seeing a spike in the number of complaints around reviews going missing from Google local business profiles. This week, there are tons of new complaints that reviews that…
Make sure your content is up to spec to capture your audience. Tailor visuals to your social media platforms’ requirements with this handy guide. The post Social Media Image Size…
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain. Click on the whiteboard image above…
Here is a recap of what happened in the search forums today…
Explore separate announcements from Adam Mosseri, Instagram CEO, about changes to how Threads displays reposts and a new audio notes feature in development for Instagram. The post Threads Adds Reposts…
Google’s John Mueller offers advice about inability to rank despite good SEO The post Google Answers Why A Site Doesn’t Rank Despite Good SEO appeared first on Search Engine Journal.
Google is testing a paid version of customer support for its advertisers who use Google Ads. Google said this is a “paid pilot” where its “smallest customers can receive specialized,…
Google is testing updating the Google Business Profile web interface by adding a “Manage Photos” button. This comes shortly after testing the Food Ordering button.
Google’s John Mueller said it might be bad if your site depends on Google Discover for traffic. He said on Mastodon, “If your site depends on Discover traffic, that sounds…
Google may be testing a new Google logo after launching the existing one in September 2015. The new logo looks a bit more cartoon-like but is consistent with the original…
Google Business Profiles has shown pending status of reviews as a label on top of the review but now Google is showing to both the reviewer and the owner of…
Organization schema is a type of structured data. It gives search engines information about your organization. Here’s how to create and implement it.
Follow our guide to set up your Bing business listing and learn how to optimize it for your audience.
With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy…
Diversifying your ad platform strategy is crucial for growth. Read on to discover top alternative platforms to Google Ads. The post 5 Best Google Ads Alternatives To Diversify & Grow…
In the vast online landscape, competition is fierce and unyielding. Every click, search, and scroll marks a battlefield where businesses vie to capture their target audience’s attention. In this digital…
Here is a recap of what happened in the search forums today…
Google’s next step for its Search Generative Experience is SGE while browsing. In Chrome on desktop and in the mobile Google app on iOS and Android, Google SGE can summarize…
Google has added those definition-based contextual links to some of the words placed in the Search Generative Experience answers and results. This is very similar to the featured snippet injected…
Google seems to now support adding social media links to your Google Business Profiles. You can add your Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly known as Twitter), YouTube and…
Google now allows businesses to add social media links to their Business Profiles, helping companies improve visibility across Google products. The post Google Lets Businesses Add Social Media Links To…
Amazon has added AI-generated customer review summaries to select products. Learn about the benefits and risks of AI-generated content in ecommerce for Amazon sellers. The post Amazon AI-Generated Customer Review…
In June, we reported that Microsoft Advertising would require advertiser identity verification. Well, Microsoft posted an update relaxing those requirements in a big way.
Google Business Profiles posts feature is not accepting images for the past day or so. When you try to upload an image or photo to your new Google Posts, nothing…
Want to create GA4 reports in Google Sheets? Check out the new GA4 Reports Builder for Google Analytics add-on for Google Workspace from Google. The post GA4 Reports Builder For…
Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. The post Google Analytics 4 Rolls Out New User Data Export To BigQuery appeared first on…
Google launches a pilot program offering premium customer service and support for select small business Google Ads clients. The post Google Courts Small Advertisers With Premium Support Pilot appeared first…
Understand the basics of market analysis and leverage these eight tools to analyze your market.
The world of SEO (Search Engine Optimization) is a big, complicated, and competitive place. So much so, that it may feel like you may never outrank your rivals. But don’t…
If you’ve been shopping around for a new tool to help you with your SEO And PPC campaigns then you may have heard of SpyFu already. But how does it…
Raven Tools is an SEO, marketing, and auditing tool. It’s cloud-based and is designed to be used by agencies, media companies, in-house marketers, and freelancers. It’s a useful tool but…