Top Local SEO Takeaways from MozCon 2023
It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons…
How to Find a Niche for Your Online Business
But I wasn’t an overnight success. I had to go through many iterations before finding a niche that worked for me. I tried everything from e-commerce and dropshipping, to making…
Can GPT-4 Reduce The Human Cost Of Content Moderation? OpenAI Thi...
OpenAI unveils an AI moderation system using GPT-4 to reduce the mental burden on human moderators. The post Can GPT-4 Reduce The Human Cost Of Content Moderation? OpenAI Thinks So…
Daily Search Forum Recap: August 15, 2023
Here is a recap of what happened in the search forums today…
New Google Merchant Center 3D Model Link [virtual_model_link] Att...
Google has a new 3D model link [virtual_model_link] attribute, or at least new documentation on the 3D model link [virtual_model_link] attribute. This lets you provide 3D and/or AR models of…
Google: If You’re Using AI To Write Your Content, It’...
Google’s John Mueller had a nice one-liner on Reddit again, this one he said “By definition (I’m simplifying), if you’re using AI to write your content, it’s going to be…
Google Navigational Queries Shouldn’t Trigger Search Genera...
Danny Sullivan, Google’s Search Liaison, said on Twitter that Google probably shouldn’t trigger a Search Generative Experience answer for navigational queries. You can always manually trigger the SGE response, but…
Google Ads Beta AI Generated Help Guide
Google Ads is testing a new AI-generative solution for help guides and answers. Google is inviting some advertisers “to try AI-generated answers in help guide,” it emailed some advertisers.
Google: Best Way To Block Search Traffic Is To Disable DNS Resolu...
I should start by saying, this is super dangerous and you probably should not do this unless you really know what you are doing and why you are doing it….
Google: We Don’t Use Third-Party SEO Tool Scores For Rankings
Google doesn’t use third-party SEO tool scores for search rankings, but the tools still provide useful optimization insights. The post Google: We Don’t Use Third-Party SEO Tool Scores For Rankings…
Google Rolls Out AI Search Upgrades Focused On Education
Google introduces updates to its AI-powered search experience to aid learning and education. The post Google Rolls Out AI Search Upgrades Focused On Education appeared first on Search Engine Journal.
19 List Building Techniques For SaaS Link Building [With Template...
Link building for SaaS companies requires leveraging unique content resources and implementing strategic techniques. Discover 19 tried and tested list building techniques today. The post 19 List Building Techniques For…
How To Thrive in Turbulent Times: Actionable Strategies For Secur...
As businesses grapple with inflation, layoffs, and budget cuts, you may be under more pressure than ever to deliver tangible SEO results with limited resources. And in today’s challenging economic…
What Are Backlinks in SEO? Everything You Need to Know
Backlinks are important for SEO because of two main reasons: There are two ways to check a website or webpage’s backlinks. The first method only works for sites that…
Daily Search Forum Recap: August 14, 2023
Here is a recap of what happened in the search forums today…
YouTube Algorithm: Insights From Creator Liaison Renee Ritchie
Rene Ritchie, YouTube’s Creator Liaison, debunks misconceptions and provides new insights into YouTube’s algorithm. The post YouTube Algorithm: Insights From Creator Liaison Renee Ritchie appeared first on Search Engine Journal.
Bing Chat New Infrastructure Upgrade Is 99% Done
A few weeks ago we reported that the Bing Chat infrastructure upgrade that Microsoft is working on was taking longer than expected. Well, on Friday, Microsoft Bing’s CEO, Mikhail Parakhin…
Microsoft: Bing Chat Outperforms GPT-4 But Its Pricey
Microsoft Bing’s CEO, Mikhail Parakhin said on Twitter that Bing Chat outperforms raw GPT-4 but it comes at an expense. He said, “It is outperforming according to our measurements,” when…
Google: Your Domain Will Never Make Or Break Your SEO
Google’s John Mueller said on Mastodon a few tips on domain names, but one line was pretty strong. He said, “your domain name is never going to make or break…
Google: CNET’s Content Pruning Plans Reasonable But SEO Imp...
Remember all that debate and chatter around Google saying not to delete old helpful content? A lot of people in our industry jumped on CNET for doing it but the…
Google Ads Shopping Campaigns Enhanced CPC Deprecation
Google Ads is deprecating Shopping campaigns using Enhanced CPC starting one early October 2023. Google said any Shopping campaigns using Enhanced CPC will behave as if they are using Manual…
Vlog #236: Lance Bachmann On Local Search Marketing & Getting...
In part one with Lance Bachmann, we spoke a lot about business, growing a business and his passion for his employees. In part two…
SEO Management: How to Successfully Run Your Campaign
Learn how to manage SEO campaigns to improve your results and drive more leads to your business.
SEO Product Descriptions: What They Are & How to Write Them
Learn how to write SEO product descriptions that rank in search and convert shoppers into customers.
Generative AI Adoption Rate Eclipsing Smartphones & Tablets
Generative AI adoption is surging, especially among young people, presenting opportunities and risks for marketers. The post Generative AI Adoption Rate Eclipsing Smartphones & Tablets appeared first on Search Engine…
ToFu, MoFu, BoFu: A Practical Guide to the Conversion Funnel
Learn how to build a conversion funnel that transforms potential customers into paying customers. This practical guide offers strategies, content ideas, and metrics to track from the top of your…
Website Content Monitoring: Key Strategies for Success
Learn how content monitoring can help you track engagement and refine your content strategy for success.
Log File Analysis for SEO: What It Is & How to Do It
Log file analysis involves auditing your site’s log file to proactively find and fix technical SEO issues.
Google: Domain Name Is Never Going To Make Or Break Your SEO
Google’s John Mueller discusses domain names and SEO The post Google: Domain Name Is Never Going To Make Or Break Your SEO appeared first on Search Engine Journal.
YouTube Strategic Direction Revealed Over Three Key Events in 202...
Gain insight from 3 important events that revealed YouTube’s multidimensional approach – so you can adapt your own video marketing strategy. The post YouTube Strategic Direction Revealed Over Three Key…
How to Grow Traffic by 368% (Market Disruption Case Study)
Whether you’re starting out from scratch or growing your existing brand’s organic search presence, there’s nothing stopping you from disrupting the search results pages of your industry one step at…
Balancing Creativity With Caution When Using AI to Create Content
I’m the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this…
Daily Search Forum Recap: August 11, 2023
Here is a recap of what happened in the search forums today…
Search News Buzz Video Recap: Google News Publisher Bug, FAQ &...
For the original iTunes version, click here. Google has a bug with the Google News Publisher Center where some publishers’ feeds were days behind…
Google Tests Local Service Ads List View
Google is testing showing two local service ads in a list view, a change from it showing three local service ads in a carousel format. Google actually switched to three…
New: Bing Search Select Text To Search Bing Chat
We previously reported how Bing Chat lets you select text on the Bing search results to conduct another search. Now Bing is expanding that to also let you search directly…
Google: Text To HTML Ratio Makes No Sense For SEO & Ignore It
Google’s John Mueller is at it again, saying that text-to-HTML ratios are not a thing for SEO. He said on Reddit, “It makes absolutely no sense at all for SEO,”…
Google: Human Oversight For AI Generated Content Is Important
Google’s Search Liaison, Danny Sullivan, said it is important that there is human oversight when it comes to using AI-generated content. He said this on Twitter after speaking at the…
Google Tests Colored +Topics Search Bar Refinements
Google is testing using colors for the +topic search bar refinements, those bubble buttons you sometimes get under this search bar in Google Search. I am seeing normal white buttons,…
What Is a Content Creator? (& How to Become One in 2023)
A content creator makes educational or entertaining content in various online formats.
Instagram Unveils Carousel Music, Collabs, And Add Yours Sticker
Instagram adds new features for photo carousels, collaboration with other users, and the ability to invite your audience to submit user generated content. The post Instagram Unveils Carousel Music, Collabs,…
Google Analytics for Beginners: Getting Started with GA4
Google Analytics is a free website analytics tool for measuring, analyzing, and improving site performance.
12 Best PPC Tools for Research, Automation, and More
Discover the top PPC tools for keyword research, campaign management, automation, reporting, and more.
Email Outreach: How to Write Outreach Emails that Convert
Email outreach is reaching out to people via email with the aim of generating backlinks to your website.
7 SEO Automation Tools for Improved Efficiency
SEO automation tools can help you streamline your SEO tasks. Here’s how to get started.
What Is Marketing Automation And How Does It Work?
Learn how marketing automation works to help you create a seamless, delightful customer experience without the manual hassle. The post What Is Marketing Automation And How Does It Work? appeared…
Unleash Your Campaign’s Potential: Elevate Your Performance Marke...
Learn the five key performance marketing trends you must master to captivate your audience in a rapidly evolving digital landscape. The post Unleash Your Campaign’s Potential: Elevate Your Performance Marketing…
Site Architecture for Resource & Content Libraries — Whiteboa...
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects,…
Search Intent in SEO: What It Is & How to Optimize for It
In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it. Google prioritizes relevance in search results….
Daily Search Forum Recap: August 10, 2023
Here is a recap of what happened in the search forums today…
OpenAI Expands Custom Instructions To Most ChatGPT Users
Find out what the expansion of Custom Instructions for ChatGPT means for all users outside of the EU and UK, including sample use cases. The post OpenAI Expands Custom Instructions…
Google Rolls Out Gmail Translation To Mobile Apps
Google is rolling out the ability to translate Gmail messages within the Android and iOS apps for Google Workspace and personal Gmail users. The post Google Rolls Out Gmail Translation…
Google Launches Beginner-Friendly GA4 Training Course
Google has introduced a free, beginner-oriented training course on Google Analytics 4 to aid businesses in optimizing their performance. The post Google Launches Beginner-Friendly GA4 Training Course appeared first on…
Google Opens Beta For eSignature And Gmail ‘Email Layouts v2’
Learn more about the newest beta features for select Google Workspace users including eSignature in Google Docs and Drive plus customizable Gmail ‘Email Layouts v2.’ The post Google Opens Beta…
How to Find Related Keywords & How to Use Them
Related keywords are words or phrases that are closely connected to the primary keyword you’re targeting.
YouTube Implements New Linking Policy To Curb Spam
To curb spam and fraud, YouTube will make Shorts links unclickable, remove banner links, and let creators highlight content with new profile links. The post YouTube Implements New Linking Policy…
Google Business Profiles Adds “Fix Photo That Doesn’t...
Google has added a new option in the Google Business Profile appeal for “Fix photo that doesn’t show.” This means you can submit a support request for when you know…
Top 106 SEO Statistics
Search engine optimization is changing constantly. Stay ahead of the game with these 106 top SEO statistics.
Google Ads API Version 14.1 Now Available
Google has released a minor release for its Google Ads API, version 14.1. This comes just about two months after version 14 was released. New in 14.1 includes new recommendation…
Google: No Points For Trying To Provide A Good User Experience
Google’s John Mueller said trying to provide a good user experience but not succeeding will not result in any ranking benefit in Google Search. John said during office hours at…
Google Local Service Ads Photo Guidelines Now Faster Reviews &...
Google is now saying that its new Local Service Ads guidelines are faster for reviews and also more flexible by allowing more creative images. What that really means, well, time…
Google Ads Tests Scan To Call QR Code Extension
Google is testing a new phone ad extension that lets you scan a QR code on your phone to call the number. Also, you can see three images across the…
Amazon Reportedly Testing Generative AI Tools For Sellers
Explore the latest developments in generative AI tools for sellers on Amazon and other popular ecommerce platforms focused on improved product descriptions. The post Amazon Reportedly Testing Generative AI Tools…
5 Reasons You Shouldn’t Use ChatGPT for Legal Website Content
In this guide, we’ll cover some of the risks of using ChatGPT for law firm website content writing – and what to use instead. The post 5 Reasons You Shouldn’t…
Over 67% of Domains Using Hreflang Have Issues (Study of 374,756 ...
Let’s look at the most common issues you should actually care about. Setting an x-default is not required. But it is recommended if you need a fallback page for users…
Daily Search Forum Recap: August 9, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google will show…
NVIDIA Introduces AI Workbench For Enterprise Generative AI Model...
Learn more about NVIDIA’s AI Workbench, built to help enterprises develop and deploy customized generative AI models. The post NVIDIA Introduces AI Workbench For Enterprise Generative AI Models appeared first…
Google And Universal Music Reportedly Discuss AI-Generated Music
Learn more about the reported negotiations between Google and Universal Music over AI-generated songs, including tools big tech companies have introduced to advance AI audio. The post Google And Universal…
Google Answers If Semantic HTML Element Has An Impact
John Mueller answers if using the ARTICLE Semantic HTML element has any impact on Google The post Google Answers If Semantic HTML Element Has An Impact appeared first on Search…
Google Ads Gains New Ads & Reporting Insights For Upcoming Ho...
Google announced several new features for the upcoming holiday season; yea, it is coming… These features include Customer Acquisition with High Value optimization, local ad changes, new product reporting, and…
6 New Features In The Latest Threads App Update From Instagram
Find out how to to review your likes, sort accounts you follow, add alt text to images, and more in the latest Threads app update. The post 6 New Features…
Unlocking the Future of Tomorrow: MozCon 2023 Day Two Recap
Day two recap contributions written by Emilie Martin, Meghan Pahinui, Miriam Ellis, and Zach Edelstein. We’re back for more insights from day two, the final day of MozCon 2023! Day two brought…
Google Search “From Publishers You Follow” Section
Google Search now has this section titled “From publishers you follow” in the search results. That is if the query returns content from a Google News publisher you actually follow.
Google Search To Show FAQ & HowTo Rich Results Less Often
Google said you will soon see fewer FAQ and HowTo rich results showing up in the Google Search results. Why? I assume because there is just too many of these…
75% Of SEOs Are Not Happy With Google Analytics 4 (GA4)
Krista Seiden, a Google Analytics expert, posted a poll on Twitter asking if SEOs thoughts on Google Analytics 4 (GA4). 45% said they “hate it” and about 30% said they…
Google: Don’t Delete Older Content, It May Be Helpful Conte...
Danny Sullivan, Google’s Search Liaison, posted a PSA on Twitter that you should not delete old content from your site because you think Google Search doesn’t like old content. He…
How to create and optimize a one-page website
There are tons of different website types, ranging from media to entertainment, ecommerce, to business, and the list goes on. Each type has its own structure, its own approach to…
2 Sitemap Examples: Different Types of Sitemaps & Best Practi...
In this guide, we’ll cover the different types of website sitemaps, their benefits, and how to fix sitemap errors.
Pairing Analytics Goal Tracking With Client Expectations
Read this walkthrough of tips for tracking metrics and reinforce the need for understanding, communication, and agreement in your marketer/client relationship. The post Pairing Analytics Goal Tracking With Client Expectations…
How Do Blogs Make Money: 10 Ways to Cash In (+ Pros & Cons)
In this article, we will discuss 10 popular methods bloggers use to cash in on their passion, along with the pros and cons of each approach. Although many people claim…
How To Unlock SEO Success With Semrush’s New AI Content Creation ...
Learn to create compelling content consistently and revolutionize your SEO strategy with Semrush’s new AI writing tool. The post How To Unlock SEO Success With Semrush’s New AI Content Creation…
Daily Search Forum Recap: August 8, 2023
Here is a recap of what happened in the search forums today…
X Introduces New Brand Safety Features For Advertisers
X partners with Integral Ad Sciences for exclusive brand safety solutions. Explore the details of this and other new safety features for X advertisers. The post X Introduces New Brand…
Google Updates Performance Max Best Practices Guide
Google’s updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance. The post Google Updates Performance Max Best Practices Guide appeared first on…
Google Releases Updated Holiday Advertising Playbook
Google unveils updated holiday ad guide with new recommendations on AI, consumer behavior, and tools to help maximize shopping season results. The post Google Releases Updated Holiday Advertising Playbook appeared…
Google Downgrades Visibility of HowTo and FAQ Rich Results
Google announced that it is severely restricting the visibility of FAQ and HowTo rich results in the SERPs The post Google Downgrades Visibility of HowTo and FAQ Rich Results appeared…
Google Unveils New AI Tools To Help Advertisers This Holiday Seas...
Google unveils AI tools to help retailers optimize holiday ad strategies and engage shoppers. The post Google Unveils New AI Tools To Help Advertisers This Holiday Season appeared first on…
Google Search Tests Star Store Badge
Google is testing replacing the “top quality store” badge with a “star store” badge in the search results. Previously it was a “Trusted Store” badge but that was replaced by…
Google Search Major League Baseball “Recent Featured Highli...
Google has a new search feature titled “recent featured highlights” for Major League Baseball players. It showcases stats for recent games, short video clips and more.
Google: Maybe Don’t Let Google Search Index Your AI Chatbot...
With all these AI chatbots out there now, Google Search seems to be seeing more and more of them publishing AI-generated outputted content in the wild. And if you don’t…
Google: You Don’t Need A Niche Site To Rank On A Topic
Google’s John Mueller said on Twitter, “You don’t need to have a niche site in order to rank in Google; in fact, sometimes that’s a good way not to rank.”…
Google Images Now Shows Site Name, Favicon & Page Title
Google Images are now showing the site name, favicon and below that, a second line, for the page title that image is sourced from. Previously, Google showed just the image,…
Blast Off Into the Future: MozCon 2023 Day One Recap
Day one recap contributors were Emilie Martin, Vickie Wu, and Zach Edelstein. Today, we kicked off day one of MozCon 2023. That’s right – we’re back and better than ever!…
How To Use Multilingual Localization To Extend Your Reach –...
Discover multilingual marketing opportunities for your business to collaborate across different cultures and how to leverage this power to improve your ROI. The post How To Use Multilingual Localization To…