How To Scale Your B2B Google Ads Strategy Across Multiple Languag...
Expand your B2B business into international markets with Google Ads and and focus on holistically localizing your strategy with this step by step guide. The post How To Scale Your…
3,890 SEOs Shared The Latest Trends & Developments: Here Are ...
Get your copy of State Of SEO 2023 for our full findings on the emergent SEO factors you should pay attention to this year. The post 3,890 SEOs Shared The…
Google Workspace Announces AI-Powered Security
Google announces AI-powered security for their Workspace suite of tools The post Google Workspace Announces AI-Powered Security appeared first on Search Engine Journal.
Daily Search Forum Recap: August 23, 2023
Here is a recap of what happened in the search forums today…
Associated Press Offers AI Guidance For Content Creators
Find out what content marketers can learn from the Associated Press’ recent guidance on covering AI topics and using AI tools. The post Associated Press Offers AI Guidance For Content…
How to do SEO for blogs
Most of us frequently read blog posts. In fact, you’re reading one right now. And the reason behind it is simple: blogs are a powerful marketing tool. Around 7 million…
BREAKING: Microsoft Announces Agreement With Httpool by Aleph
Microsoft announces its newest global partnership with Httpool by Aleph, enabling advertisers in select European markets to leverage localized experts and resources for campaign planning. The post BREAKING: Microsoft Announces…
How Google Analytics 4 Uses AI To Enhance Your Marketing Data
Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations. The post How Google Analytics 4 Uses AI To Enhance Your Marketing Data appeared…
Google Surveying Searchers If SGE Is More Helpful Than Traditiona...
Google is asking searchers to compare the traditional search results to the Search Generative Experience search results. Google is asking searchers to pick which results are more helpful for the…
Bing Image Creator To Support Accurate Text Generation Soon
One of the bigger issues with many AI image creation tools is that it cannot write text well on or with an image. It can make amazing, unique and powerful…
Bing Chat Data Still Not In Bing Webmaster Tools
Three months after Microsoft Bing promised to add Bing Chat data in Bing Webmaster Tools, we still do not have it. Yesterday I asked the Bing team, once again, for…
Google On How To Block Parts Of Content On A Page
Google’s Gary Illyes gave some maybe unsanctioned ways to block portions or part of your content on a specific page. So let’s say you want a section or paragraph or…
Google August 2023 Broad Core Update Is Live – What We Are ...
Google Search has started to roll out the second broad core update of the 2023 year, and this one is named the August 2023 broad core update. It started on…
Disctopia And Semrush Launch Podcast Hosting App To Optimize Podc...
Thanks to the collaboration between Disctopia and Semrush, podcasters can harness the power of the Podcast Hosting App to amplify their content. The post Disctopia And Semrush Launch Podcast Hosting…
What Is a Value Proposition and How to Write One
What is a value proposition? Learn how to communicate your brand’s unique value to attract more customers.
19 Email Marketing Mistakes Affect Open, Click, Conversion Rates
Learn what hinders your email marketing success and cross-check if any of these is happening with you or your team. The post 19 Email Marketing Mistakes Affect Open, Click, Conversion…
Essential Google Algorithm & AI Updates For Agencies & Br...
Elevate your success in 2023 with Google’s updates, AI integration, and online reputation tactics. Ready to thrive? Read on for expert insights. The post Essential Google Algorithm & AI Updates…
Google’s New Core Web Vitals Metric: How To Improve Interaction T...
Learn how Core Web Vitals are changing and what you can do to score well on Interaction to Next Paint, Google’s new page experience metric. The post Google’s New Core…
Elon Musk Confirms Removal Of Context For Links In X Posts
Elon Musk plans a major shift in how links are displayed in X posts by removing headlines and descriptions. How will this affect content marketers? The post Elon Musk Confirms…
Daily Search Forum Recap: August 22, 2023
Here is a recap of what happened in the search forums today…
OpenAI Lets Developers Customize GPT-3.5 Turbo With Fine-Tuning
OpenAI allows developers to customize GPT-3.5 Turbo through fine-tuning, improving performance on specialized tasks. The post OpenAI Lets Developers Customize GPT-3.5 Turbo With Fine-Tuning appeared first on Search Engine Journal.
Google Podcast Sheds Light On Ranking Systems & Updates
Google’s Search Off The Record podcast sheds light on the search engine’s evolving ranking systems and updates. The post Google Podcast Sheds Light On Ranking Systems & Updates appeared first…
Bing Promoting Bing Chat In Autocomplete Bar, Pagination Bar &...
Microsoft Bing is pushing more into Bing Chat through Bing Search. Bing is adding Bing Chat icons in the autocomplete bar, the pagination bar and other areas of Bing Search…
Google Ads PMax Brand Safety Controls & Reporting Clarificati...
Google’s Ad Liaison, Ginny Marvin, posted a X/Twitter thread clarifying some of the confusion about brand safety controls & reporting supported in PMax, Performance Max campaigns.
Google Local Service Ads Anonymous Reviews Stops On August 25th
Google will stop collecting anonymous reviews on August 25, 2023. Google posted this notice in a help document, which reads, “Important: We’ve stopped collecting anonymous reviews and will stop showing…
Google: Internal Links Pointing To Itself Don’t Add More In...
Google’s John Mueller was asked if internal links that point to its own page, does Google give those links more weight. In short, John Mueller of Google said no.
Google Won’t Notify Site On Personal Content Removal Reques...
Google has the ability for you to request content about you to be removed using the exploitative removal practices from Google. One user was afraid to use it because she…
Threads By Instagram Expands To Web Browsers This Week
The web interface for Threads is coming to desktop browsers this week, making it easier for marketers to reach target audiences on the Instagram platform. The post Threads By Instagram…
Google Launches August 2023 Core Update
Google announces rollout of August 2023 core search update, which may take weeks to complete. The post Google Launches August 2023 Core Update appeared first on Search Engine Journal.
SEO FAQ: 25 Questions & Answers for Beginners
Get answers to questions like “What Is SEO?“ and “How Does SEO Work?“ in our SEO FAQ for beginners.
Move Over Google Discovery Ads, Get Ready For Demand Gen Campaign...
Google’s newest AI-powered campaign type, Demand Gen campaigns, is now in beta for advertisers. The full rollout is expected to start October 2023. The post Move Over Google Discovery Ads,…
Your SEO Skills Are More Valuable Than You Think!
Don’t let irrational fears about AI and outsourcing worry you about job security. Help out HR, customer support, and the C-suite with this guide. The post Your SEO Skills Are…
Diggity Marketing SEO News Roundup—August 2023
If you want to amplify your SEO efforts with AI, this is a roundup you shouldn’t miss. We’ve gathered together some of the most essential guides, case studies, and news…
How To Keep Your Paid Search Campaigns Safe With These Best Pract...
Are your competitors stealing your traffic, keywords, and even your brand? Find out if your paid search campaigns are leaving you vulnerable. The post How To Keep Your Paid Search…
Daily Search Forum Recap: August 21, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There may have…
YouTube Announces Music Industry Partnerships For Responsible AI ...
YouTube and Universal Music Group announced a partnership to develop generative AI tools that foster creativity while protecting artists’ creative authenticity and rights. The post YouTube Announces Music Industry Partnerships…
Google AdsLiaison On Performance Max Brand Safety Controls
Have a question about Google Performance Max brand safety controls? Google AdsLiaison offered clarification about the options available for advertisers to protect brand reputation. The post Google AdsLiaison On Performance…
Bing Search Tests Green Official Site Label/Badge
Bing is testing a green official site label or icon on some of its search result snippets. We’ve seen the “official site” title added to some search results in the…
Bing Search Tests Verified Label
Bing is testing a “Verified” label in the search result snippets. This is a new label that is placed next to the URL in the search result that says “verified.”
New Bing Chat Features Coming: Memory, Code Improvements & Mo...
Microsoft is working on bringing more and more features to Bing Chat. Some of these new features that are being worked on, some actually being tested now, include Bing Chat…
Google Search Ranking Algorithm Update – August 18-19 (Unco...
As I hinted to in my SEO video recap on Friday, we saw some early signing of an unconfirmed Google Search ranking algorithm update starting Friday, August 18th, and it…
Vlog #237: Lance Bachmann Changes In Local Search, Apple Bing &am...
In part one with Lance Bachmann, we spoke a lot about business, growing a business and his passion for his employees. Then in part two we spoke about local SEO…
Microsoft: Bing Chat Usage Up Big Time In Past Few Weeks
Despite all the data showing that Microsoft Bing has not gained any market share since it launched Bing Chat in February, Microsoft is saying Bing Chat’s usage has been up…
How To Drive More Sales: The Ultimate Multichannel Ecommerce Mark...
Learn how to make your ecommerce business gain visibility across channels, especially when you’re managing an extensive product catalog. The post How To Drive More Sales: The Ultimate Multichannel Ecommerce…
How to find low competition keywords
Let’s face it. Finding the right keywords to target is more difficult than ever before. To stand out and attract the right audience, concentrating solely on generalized keywords may not…
How to find competitors’ backlinks to boost your website authorit...
When it comes to enhancing your website’s authority and climbing the ranks in search engine results, understanding your competitors’ strategies can be a game-changer. Analyzing your competitors’ backlinks is a…
Google Answers Question About The “Impact” Of ARTICLE Semantic HT...
Google’s John Mueller explains the purpose of the ARTICLE semantic HTML element The post Google Answers Question About The “Impact” Of ARTICLE Semantic HTML Element appeared first on Search Engine…
Threads: What Is The New Social App From Instagram?
What is Instagram’s Threads app and is it a better way to X-Twitter? The post Threads: What Is The New Social App From Instagram? appeared first on Search Engine Journal.
What Diners Write About Most: A Study of Restaurant Review Place ...
Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing…
Internal Links for SEO: An Actionable Guide
In this guide, I’ll explain what internal links are, how to set up an internal linking structure, and how to strategically use them in SEO. Internal links take visitors…
Is Google Collecting Children’s Data For Ads? New Report Sparks C...
New report accuses Google of targeting ads at children and harvesting their data, potentially breaching federal privacy laws. The post Is Google Collecting Children’s Data For Ads? New Report Sparks…
Google Answers If Noindex Is Okay For Altering Sitelinks
Google’s John Mueller answers whether it’s okay to use the noindex tag to remove an unwanted page from the sitelinks The post Google Answers If Noindex Is Okay For Altering…
The Ultimate Multichannel Ecommerce Marketing Guide: How To Drive...
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when…
Daily Search Forum Recap: August 18, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google SGE has…
Bing Chat Pasting Images From Clipboard Into Query Box Coming Aug...
Bing Chat will soon allow you to copy and image to your clipboard and paste it directly into the query or search box. This will make it faster than manually…
Google Tests Wider Larger Image Thumbnails In Search Result Snipp...
Google is testing wider and larger image thumbnails on snippets in the desktop search results interface. The images look about twice as wide, maybe even more, the the normal image…
Search News Buzz Video Recap: Google SGE While Browsing, AI Conte...
Google launched some new Search Generative Experience features, like SGE while browsing and definitions in the SGE answers. Google seems to have stopped testing displaying links in SGE AI-generated answers….
Google Search Showing Six Top Stories In Grid
Google can now show six top stories in a uniform gird format in the top of the desktop Google Search results. We normally see four top stories but if we…
Google SGE Drops Links In AI-Generated Answers…
Earlier this month, we reported that Google was testing three-different citation and link formats in the Search Generative Experience AI-generated answer. It seems that as of yesterday, Google has pulled…
Is Google Removing Reviews From Local Business Listings?
I am seeing a spike in the number of complaints around reviews going missing from Google local business profiles. This week, there are tons of new complaints that reviews that…
Social Media Image Size Guide For All Platforms In 2023
Make sure your content is up to spec to capture your audience. Tailor visuals to your social media platforms’ requirements with this handy guide. The post Social Media Image Size…
Identifying, Fixing, and Preventing Cannibalization — Whiteboard ...
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain. Click on the whiteboard image above…
Daily Search Forum Recap: August 17, 2023
Here is a recap of what happened in the search forums today…
Threads Adds Reposts To Profiles And Following Feed
Explore separate announcements from Adam Mosseri, Instagram CEO, about changes to how Threads displays reposts and a new audio notes feature in development for Instagram. The post Threads Adds Reposts…
Google Answers Why A Site Doesn’t Rank Despite Good SEO
Google’s John Mueller offers advice about inability to rank despite good SEO The post Google Answers Why A Site Doesn’t Rank Despite Good SEO appeared first on Search Engine Journal.
Google Ads Tests Paid Customer Support Options
Google is testing a paid version of customer support for its advertisers who use Google Ads. Google said this is a “paid pilot” where its “smallest customers can receive specialized,…
Google Business Profiles Tests Manage Photos Button
Google is testing updating the Google Business Profile web interface by adding a “Manage Photos” button. This comes shortly after testing the Food Ordering button.
Google: It Sounds Bad If Your Site Depends On Google Discover Tra...
Google’s John Mueller said it might be bad if your site depends on Google Discover for traffic. He said on Mastodon, “If your site depends on Discover traffic, that sounds…
Is Google Testing New Logo?
Google may be testing a new Google logo after launching the existing one in September 2015. The new logo looks a bit more cartoon-like but is consistent with the original…
Google Business Profile Map Reviews Not Posted Notice
Google Business Profiles has shown pending status of reviews as a label on top of the review but now Google is showing to both the reviewer and the owner of…
Organization Schema: What It Is & How to Implement It
Organization schema is a type of structured data. It gives search engines information about your organization. Here’s how to create and implement it.
Bing Places for Business: Set Up Your Bing Business Listing
Follow our guide to set up your Bing business listing and learn how to optimize it for your audience.
Google Analytics 4 (GA4): Ultimate Guide and Tutorial
With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy…
5 Best Google Ads Alternatives To Diversify & Grow
Diversifying your ad platform strategy is crucial for growth. Read on to discover top alternative platforms to Google Ads. The post 5 Best Google Ads Alternatives To Diversify & Grow…
How to find competitors of any website
In the vast online landscape, competition is fierce and unyielding. Every click, search, and scroll marks a battlefield where businesses vie to capture their target audience’s attention. In this digital…
Daily Search Forum Recap: August 16, 2023
Here is a recap of what happened in the search forums today…
Google SGE While Browsing – Search Generative Experience On...
Google’s next step for its Search Generative Experience is SGE while browsing. In Chrome on desktop and in the mobile Google app on iOS and Android, Google SGE can summarize…
Google Search Generative Experience Now Has Definition Overlay Li...
Google has added those definition-based contextual links to some of the words placed in the Search Generative Experience answers and results. This is very similar to the featured snippet injected…
Add Social Media Links To Your Google Business Profiles
Google seems to now support adding social media links to your Google Business Profiles. You can add your Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly known as Twitter), YouTube and…
Google Lets Businesses Add Social Media Links To Profiles
Google now allows businesses to add social media links to their Business Profiles, helping companies improve visibility across Google products. The post Google Lets Businesses Add Social Media Links To…
Amazon AI-Generated Customer Review Summaries: Pros & Cons
Amazon has added AI-generated customer review summaries to select products. Learn about the benefits and risks of AI-generated content in ecommerce for Amazon sellers. The post Amazon AI-Generated Customer Review…
Microsoft Advertising Relaxes Advertiser Identity Verification
In June, we reported that Microsoft Advertising would require advertiser identity verification. Well, Microsoft posted an update relaxing those requirements in a big way.
Google Business Profile Posts Image Upload Not Working
Google Business Profiles posts feature is not accepting images for the past day or so. When you try to upload an image or photo to your new Google Posts, nothing…
GA4 Reports Builder For Google Analytics Extension Available
Want to create GA4 reports in Google Sheets? Check out the new GA4 Reports Builder for Google Analytics add-on for Google Workspace from Google. The post GA4 Reports Builder For…
Google Analytics 4 Rolls Out New User Data Export To BigQuery
Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. The post Google Analytics 4 Rolls Out New User Data Export To BigQuery appeared first on…
Google Courts Small Advertisers With Premium Support Pilot
Google launches a pilot program offering premium customer service and support for select small business Google Ads clients. The post Google Courts Small Advertisers With Premium Support Pilot appeared first…
8 Best Market Analysis Tools (Free & Paid)
Understand the basics of market analysis and leverage these eight tools to analyze your market.
How to Perform SEO Competitor Analysis
The world of SEO (Search Engine Optimization) is a big, complicated, and competitive place. So much so, that it may feel like you may never outrank your rivals. But don’t…
Spyfu: A Comprehensive Guide
If you’ve been shopping around for a new tool to help you with your SEO And PPC campaigns then you may have heard of SpyFu already. But how does it…
An In-Depth Guide To Raven Tools
Raven Tools is an SEO, marketing, and auditing tool. It’s cloud-based and is designed to be used by agencies, media companies, in-house marketers, and freelancers. It’s a useful tool but…
Why Do Local Businesses Have To Worry About Content Marketing And...
Consider practical tips to implement effective content marketing strategies to boost brand awareness, establish online authority, engage customers and drive business growth. The post Why Do Local Businesses Have To…
Top Local SEO Takeaways from MozCon 2023
It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons…
How to Find a Niche for Your Online Business
But I wasn’t an overnight success. I had to go through many iterations before finding a niche that worked for me. I tried everything from e-commerce and dropshipping, to making…
Can GPT-4 Reduce The Human Cost Of Content Moderation? OpenAI Thi...
OpenAI unveils an AI moderation system using GPT-4 to reduce the mental burden on human moderators. The post Can GPT-4 Reduce The Human Cost Of Content Moderation? OpenAI Thinks So…