What Is The Best Conversion Tracking Method For PPC Campaigns?
In this month’s Ask A PPC, discover the different types of conversion tracking and how you can leverage them to supercharge your campaigns. The post What Is The Best Conversion…
A Guide to Choosing an Enterprise SEO Platform
Learn about enterprise SEO, how to pick an enterprise SEO platform, and how to create an effective strategy.
10 Skills Every SEO Pro Needs for Success
If you aspire to become an SEO pro or want to take your SEO career to the next level, there are specific competencies you need to master. If you want…
Daily Search Forum Recap: August 7, 2023
Here is a recap of what happened in the search forums today…
What Is an SEO Score & How Do You Check Yours (For Free)
Having technical errors on your website can significantly impact how your site performs on the search engine results pages (SERPs). Therefore, you’ll want to ensure your site gets the…
Custom Instructions Included In Recent ChatGPT iOS App Update
The latest update to the ChatGPT app for iOS includes Custom Instructions, which allows Plus users to enter personalized directions for better responses. The post Custom Instructions Included In Recent…
OpenAI’s ChatGPT New Web Crawler – GPTBot
OpenAI, the folks behind ChatGPT, have published information on its web crawler named GPTBot. You can now see if OpenAI is crawling your site, how much so, and you can…
Google New Publisher Center Complaints – More Google News I...
Over the past several days, some news publishers have complained that their new articles are not showing up on time in Google News and the Google News Publisher Center.
Vlog #235: Lance Bachmann On Growing A Winning Digital Marketing ...
I met up at one of Lance Bachmann’s businesses, 1SEO Digital Agency, where we chatted about marketing and running a business. Lance started doing digital marketing over 20 years, and…
Inappropriate Title Google Merchant Center Warning
Google Merchant Center can now issue warnings for “inappropriate titles.” This can happen for your Google Discover or Demand Gen ads within Google Merchant Center.
New Google Business Profiles Pets Attribute (Are Dogs Allowed)
Google has added a new attribute to Google Business Profiles. This one is titled “Pets” and you can specify if dogs are allowed inside and/or if dogs are allowed outside…
3 Ways To Block Google From Indexing AI Chatbot Content
Google’s John Mueller shares a PSA to website owners about the implications of allowing Google to index AI chatbot content on their websites. The post 3 Ways To Block Google…
YouTube Expands 1080p Premium With Enhanced Bitrate To Web
YouTube introduces 1080p Premium feature to web users, enhancing bitrate and video quality for paid subscribers on more devices. The post YouTube Expands 1080p Premium With Enhanced Bitrate To Web…
Bing AI Celebrates 6 Months With New Features & Impressive St...
Explore new Bing AI user engagement statistics and features, from AI-generated images to multimodal visual search, third-party browser support, and additional mobile options. The post Bing AI Celebrates 6 Months…
Google Ads Releases New Responsive Search Ads Guide (PDF)
Google has released a new Google Ads PDF guide for RSAs, responsive search ads. The new guide is a 9-page PDF document that can be downloaded here.
The Ultimate Guide To Boosting Local SEO For Clients Using AI
Learn 6 key ways to improve local SEO rankings using generative AI. Boost your brand in every local market you’re in. The post The Ultimate Guide To Boosting Local SEO…
Moz Launches Brand Authority Metric At MozCon With Top 500 US Bra...
Moz’s new Brand Authority metric quantifies brand strength, offering greater insight into online and offline influences. Explore 500 US brands ranked by highest Brand Authority. The post Moz Launches Brand…
OpenAI Launches GPTBot With Details On How To Restrict Access
Find out more about the GPTBot, OpenAI’s web crawler, and what website owners and creators can do to stop it from consuming their content. The post OpenAI Launches GPTBot With…
How to create an SEO proposal
A well-crafted SEO proposal can be your agency’s secret weapon. It’s not just a document; it’s a gateway to capturing the attention and trust of potential clients. Think of it…
7 Ecommerce Link Building Strategies That Work in 2023
Ecommerce link building isn‘t just one strategy. Here’s how to use it to increase organic traffic and sales.
14 Best Link Building Tools for 2023 [Free + Paid]
We‘ve compiled the 14 best link building tools of 2023 to help you build links more efficiently.
Google Ranking Algorithm Research Introduces TW-BERT
Google research proposes TW-BERT, a remarkable framework that improves search ranking and is easy to deploy to existing ranking systems The post Google Ranking Algorithm Research Introduces TW-BERT appeared first…
Key Considerations For A Global Content Calendar
Create a global content calendar to make your content workflow efficient and increase customer engagement. The post Key Considerations For A Global Content Calendar appeared first on Search Engine Journal.
Introducing Brand Authority: Measuring the Unmeasurable
We all recognize the power of brands, but too often the value of brand building is reduced to hand-waving and wishful thinking. Today, Moz makes the power of brand measurable….
Google On Trial: Antitrust Allegations Advance
U.S. District Court greenlights key antitrust lawsuits against Google, potentially paving the way for changes in digital advertising. The post Google On Trial: Antitrust Allegations Advance appeared first on Search…
Google Analytics 4 Gets Regex Filtering For Customized Reporting
Google Analytics 4 enhances filters with new match types like regex for more customizable, precise data segmentation. The post Google Analytics 4 Gets Regex Filtering For Customized Reporting appeared first…
Daily Search Forum Recap: August 4, 2023
Here is a recap of what happened in the search forums today…
How to Do Digital Marketing Competitor Analysis with Semrush
Learn how to analyze digital marketing competitors‘ strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.
Brave Search Breaks Free Of Bing With Standalone Image Index
Brave Search rolls out independent image and video search, freeing itself from reliance on Microsoft and Google. The post Brave Search Breaks Free Of Bing With Standalone Image Index appeared…
Finally: Bing Chat Works On Chrome, Firefox and Other Browsers
This morning Bing Chat started to work across non-Edge browsers. That means, if you are logged into Bing, you can use Bing Chat on Chrome and Firefox and likely other…
Google Search Ranking Algorithm Update – August 3-4 (Unconf...
It has been a full 9 days since I last reported about a Google Search ranking algorithm update and now I am seeing signs of another one starting yesterday, August…
Google Search Generative Experience From Google Cards
It looks like Google recently added a “from Google” card to the Google Search Generative Experience AI-generated answer section. This is when Google sources from its own data, like Google…
More Links Now Displaying In Google Search Console’s Links ...
A couple of weeks ago we reported that there was a bug with the Google Search Console link report. Google’s John Mueller eventually confirmed the issue and said a fix…
New Top Google Ad Format In Search Generative Experience
We know Google has demoed some of its ads for the new Search Generative Experience but now some are seeing a new ad format in the Search Generative Experience in…
Search News Buzz Video Recap: Google SGE Gains Links & Videos...
This week we covered a possible Google algorithm updater yesterday and today. We also covered how the new Google Search Generative Experience now can show both links to sources and…
Google’s Responsive Search Ad Guide: Navigating AI In Advertising...
Google has released a comprehensive guide highlighting AI’s role in optimizing Responsive Search Ads for better ad performance. The post Google’s Responsive Search Ad Guide: Navigating AI In Advertising appeared…
How to Optimize for Google Discover in 2023: 5 Smart Tips
Learn our top strategies to optimize your content for Google Discover.
The Complete Guide To Google Ads Lead Forms Extensions
Learn how to incorporate and optimize Google lead form assets into Search, Display, Discovery and YouTube campaigns. The post The Complete Guide To Google Ads Lead Forms Extensions appeared first…
KPIs, Metrics & Benchmarks That Matter For SEO Success In 202...
Get the informed KPIs you need to adapt your SEO strategies and maximize results with the 2023 Organic SEO Industry Benchmarks report. The post KPIs, Metrics & Benchmarks That Matter…
Site Architecture Optimization for Seasonality — Whiteboard Frida...
Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before,…
Guest Blogging for SEO: Everything You Need to Know
Not only is guest blogging well and alive, it’s still highly effective. In this post, you’ll learn everything you need to know about guest blogging. But first, let’s make sure…
Daily Search Forum Recap: August 3, 2023
Here is a recap of what happened in the search forums today…
Google On Blocking Banner Ads From Getting Indexed as Main Conten...
Google’s John Mueller answers if it’s possible to stop banner ads from being indexed by Google as part of the main content The post Google On Blocking Banner Ads From…
Google Ads Outages Impacting Majority Of Advertisers
Google just confirmed an issue with Google Ads that has been impacting advertisers all day. Advertisers are getting notices that read “Google Ads can’t complete your request right now. Please…
Google Ads Users Experience Temporary Disruption To Services
Google Ads users received an error when trying to access the advertising platform, an incident quickly resolved by Google. The post Google Ads Users Experience Temporary Disruption To Services appeared…
August 2023 Google Webmaster Report
Buckle up – it was one insane month of changes that all SEOs who care about Google need to catch up on. We had very unstable and heated Google search…
Google Search Generative Experience AI-Generated Answers Gain Vid...
Google is also adding videos to its Search Generative Experience AI-generated answer section. So now when Google thinks a video is helpful to answer the question, Google may embed a…
Google Search Console Performance Reporting Not Tracking Search G...
With the new Google Search Generative Experience, we are all hopeful that Google will give us reporting and filtering in Search Console. This way, we can track how well our…
6 New ChatGPT Features Include Prompt Examples & File Uploads...
ChatGPT is rolling out major updates, including intuitive prompt examples, suggested replies, file uploads for Code Interpreter, and keyboard shortcuts. The post 6 New ChatGPT Features Include Prompt Examples &…
Google Enhances Privacy Tools To Protect Personal Data
Stay in control of your privacy with notifications about personal information in search results, removal requests for intimate personal photos, and blurring of explicit content. The post Google Enhances Privacy…
Google’s John Mueller On When To Worry About Keyword Stuffi...
Ever wonder at what point you need to worry that there are too many of the same keywords on the page? Well, John Mueller from Google said it is not…
Google Business Profile Tests Generative AI To Help Owners Write ...
Google Business Profiles is testing using generative AI to help business owners write descriptions about their businesses. When you edit your business profile in Google, and then edit your business…
How to Become an SEO Freelancer (What It Takes + Key Tips)
Learn what an SEO freelancer does, how to get clients, and the skills and tools you need to be successful.
How to Measure Brand Awareness—With Helpful KPIs
Measuring brand awareness is not only possible, but will help you better understand your market presence, visibility, reputation, and growth. But how do you measure awareness?
Understanding JavaScript SEO
If you’re an SEO specialist, and not a developer, then you probably don’t need to tap into all of the intricacies of website development. But you do need to know…
How to Write SEO Headlines That Rank (+ 9 Powerful Templates)
Get tips, tools, and templates to write better SEO headlines. Optimize your titles and drive more traffic.
Understanding Buyer Intent Keywords
Learn the different types of buyer intent keywords and get some tips on identifying terms that bring more conversions and sales to your business. The post Understanding Buyer Intent Keywords…
Daily Search Forum Recap: August 2, 2023
Here is a recap of what happened in the search forums today…
SEO Professionals Should Delegate Website Management
Wondering if you should run your own website server? Here’s what John Mueller has to say about website management, Wix SEO, and constant change. The post SEO Professionals Should Delegate…
Link Reader Disappears From ChatGPT Plugin Store
A popular third-party plugin that gives ChatGPT access to the web – Link Reader – has disappeared from the plugin store. Here are some alternatives. The post Link Reader Disappears…
4 Google Chrome Updates For Enhanced Mobile Search
Google Chrome’s latest update for mobile users includes more search suggestions, trending searches, and enhanced Touch to Search functionality. The post 4 Google Chrome Updates For Enhanced Mobile Search appeared…
GA4 Updates: New Features To Assist App Marketers
Google unveils new Google Analytics 4 features to help app developers understand users and boost campaign performance. The post GA4 Updates: New Features To Assist App Marketers appeared first on…
Google Speeds Up AI Summaries, Adds More Visuals To SGE
Google unveiled new AI capabilities for SGE to provide quicker summaries, more visuals, and context. The post Google Speeds Up AI Summaries, Adds More Visuals To SGE appeared first on…
6 Generative AI Features Reportedly Coming To Instagram
From labels for AI-generated content to AI chatbots with unique personas, explore the future of generative AI on Instagram. The post 6 Generative AI Features Reportedly Coming To Instagram appeared…
Google Search Showing Too Many Ads – Google To Fix
Google, for some users, is showing up to five search ads on a page. Google generally won’t show more than four ads on a search results page. Google’s Ad Liaison,…
Google Tests New Local Search Ad Format
About a month ago, I spotted a new ad format in the Google Search results that had this local pack vibe. I shared it around, seeing if anyone else would…
Google Search Explore Tests “Return to Top” Button
Google is testing a “return to top” button at the bottom of the Explore section in the search results. Previously, you had to manually scroll to the top, but now…
Google Removes @ID from Site Name Markup Documentation
Google has removed the @id mentions in the site name documentation calling the use of @id “unneeded.” If you compare the old version of the page to the new version,…
Google Ads New Trademarks Policy Now Requires An Appeal Form
A couple of months ago we reported Google will be changing its Google Ads trademark policies to do away with the ability to have industry-wide blocks for trademarked terms. Instead,…
Google Search Generative Experience Tests Links In AI-Generated A...
Looks like all the negative feedback around the lack of links within the AI-generated answers that are generated by Google’s Search Generative Experience has made a difference. Google is testing…
Learn To Master Your Website – Even If You Don’t Speak Tech ̵...
You’re a business owner. Not a marketer. How are you supposed to know what works? Skip the learning curve with the latest from Fiona Allman-Treen. The post Learn To Master…
Exploring Innovative Content Formats For Effective Marketing Beyo...
In this post, we explore 5 innovative content formats to incorporate into your strategy. The post Exploring Innovative Content Formats For Effective Marketing Beyond Blogs appeared first on Search Engine…
WordPress Paying Google Domains Transfer Fees
WordPress.com is paying domain transfer fees for first one million Google Domains customers plus committing to low registration fees for everyone The post WordPress Paying Google Domains Transfer Fees appeared…
Daily Search Forum Recap: August 1, 2023
Here is a recap of what happened in the search forums today…
OpenAI Files Trademark Application for GPT-5
OpenAI files for GPT-5 trademark, indicating continued advancements in AI, natural language processing, and machine learning. The post OpenAI Files Trademark Application for GPT-5 appeared first on Search Engine Journal.
YouTube Rolls Out 6 Creative Tools For Shorts
To inspire creators, YouTube is enhancing Shorts with new creative tools for collaboration, discovery, and editing. The post YouTube Rolls Out 6 Creative Tools For Shorts appeared first on Search…
Google Search Generative Experience Does Not Show Snapshot Answer...
The other day Agile SEO posted on Twitter an example of Google’s Search Generative Experience not showing any answer boxes, aka snapshots, for an answer it generated. Danny Sullivan, Google’s…
Google: We Don’t Archive Our Own Search Result Pages
Google’s John Mueller was asked if Google stores a permanent or semi-permanent copy of its own search result pages for future reference. John replied basically saying no, because it is…
Google: Content Written By Tapping Into Popular Searches Is Likel...
Danny Sullivan, Google’s Search Liaison, commented about a popular tactic content marketers use before writing content – using trending keyword tools to find topics that are trending or popular now….
Meta To Launch AI Chatbots With Distinct Personas
How will Meta’s AI chatbots with dozens of distinct personalities transform social media engagement? Find out with a reported sneak peak at the new feature. The post Meta To Launch…
AdRoll & WooCommerce Partner To Offer Unified Marketing Solut...
AdRoll partners with WooCommerce to offer ecommerce merchants a unified marketing platform. The post AdRoll & WooCommerce Partner To Offer Unified Marketing Solution appeared first on Search Engine Journal.
New Google Business Profile Policies Overview Page
Google has launched a new help document that gives business owners an overview of the Google Business Profile policies. I received an email about this update yesterday that read, “we’re…
Google Business Profile Adds View As Customer Link
Google is testing adding a “view as customer” link to your Google Business Profile web search dashboard. This, I assume, allows you to view your business listing in web search…
Wix Studio Offers Freelancers & Agencies Way To Scale Busines...
Wix Studio offers freelancers and agencies the opportunity to scale their businesses and easily handle more clients The post Wix Studio Offers Freelancers & Agencies Way To Scale Business appeared…
YouTube Experiments With AI Auto-Generated Summaries
YouTube is testing AI auto-generated summaries on select videos. Find out how this could impact viewer engagement and video optimization strategies. The post YouTube Experiments With AI Auto-Generated Summaries appeared…
The Impact of AI On Jobs: An Interview With Dr. Craig Froehle
In an interview with SEJ, Professor Froehle discusses AI’s role in reshaping jobs, emphasizing continuous learning and responsible AI practices. The post The Impact of AI On Jobs: An Interview…
WooCommerce Targets 15% Web Share After Explosive Growth
WooCommerce CEO outlines growth strategy and upcoming enhancements for leading e-commerce platform. The post WooCommerce Targets 15% Web Share After Explosive Growth appeared first on Search Engine Journal.
10 AI Content Generators to Make Great Content in Minutes
AI can create a month’s worth of content and images in a couple of hours. However, to ensure that the quality of the content is as impressive as the speed,…
Magento Website Audit: A Complete Guide to Stable Work
Magento is known for being one of the most powerful and comprehensive systems for launching websites. It provides extensive customization and flexibility and adapts to various needs. But with great…
Why It’s Time To Reinvent And Future-Proof Your Approach To Conte...
Content marketing doesn’t have to be a factory assembly line. Unleash inspiring, high impact content by learning 5 things marketers get wrong. The post Why It’s Time To Reinvent And…
Supercharge Your Shopify Site: A Guide To Boosting Speed And Perf...
Optimize your site for blazing-fast load times and an enhanced customer journey with actionable strategies and practical tips. The post Supercharge Your Shopify Site: A Guide To Boosting Speed And…
Twitter’s Brand Equity: 17 Years & 12 Million Keywords
On July 24, Elon Musk made the surprise announcement that Twitter would be rebranding as ‘X’, with a new logo and brand identity arriving quickly after that announcement. Shortly after,…
How to Do an SEO Competitor Analysis
In this post, you’ll learn how to find that information with an SEO competitor analysis. An SEO competitor analysis is where you dig into the SEO strategies of your competitors….
Daily Search Forum Recap: July 31, 2023
Here is a recap of what happened in the search forums today…
Google Assistant To Receive Generative AI Overhaul
Google is revamping Assistant with new generative AI similar to ChatGPT and reorganizing teams to work on the product. The post Google Assistant To Receive Generative AI Overhaul appeared first…