Search Engine Journal

Google Ads Liason Addresses AI In AMA Session

Ginny Marvin, dedicated Google Ads Liason, answered advertiser questions in a AMA session hosted by the Paid Search Association. The post Google Ads Liason Addresses AI In AMA Session appeared…

Moz

Why SEOs Need to Embrace AI

It’s no question that the AI conversation has dominated the SEO community during the last year. The implications of this new technology are both extremely exciting and a little scary…

Search Engine Journal

Google Ads Introduces New, Streamlined Design

Take a look inside the redesigned Google Ads platform with streamlined navigation, comprehensive campaign tools, enhanced insights, and additional tools for optimized ad management. The post Google Ads Introduces New,…

SE Roundtable

Bing Chat Share Feature Returning On July 4th

In May, Bing added a share feature to Bing Chat and then had to abruptly remove the feature in early June. Bing’s Mikhail Parakhin said that the feature should start…

SE Roundtable

Google To Shutter Buy On Google Program In US

Google sent merchants an email yesterday informing them that Buy on Google in the United States will be closing on September 26, 2023. Google is piloting a new feature to…

SE Roundtable

Google Ads Showing Larger Images Again

Google Ads has been showing larger images on and off for a while now. But here is an ad for a law firm that has really large images on the…

Search Engine Journal

GA4: The Good, The Bad, And The Alternatives

Discover if GA4 is any better than Universal Analytics, is it worse, and are there any alternatives if you don’t want to migrate to it. The post GA4: The Good,…

Moz

Diversify Your Content Strategy — Whiteboard Friday

Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the…

Ahrefs

How to Format a Blog Post (For Search Success)

When it comes to writing the introduction, keep it simple, concise, and tailored to your audience. If you want a defined approach for formatting your introduction, you can use the…

Ahrefs

The Only 3 Keyword Monitoring Tools You Need

   Hence, marketers use keyword monitoring tools for two purposes: In this article, I’ll go through three tools you’ll need to get both jobs done (and even a bit more)….

SE Roundtable

Daily Search Forum Recap: June 29, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Yep, we are…

Search Engine Journal

Semantic HTML: Not A Ranking Factor But Still Important

Google’s John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility. The post Semantic HTML: Not A Ranking Factor But…

SE Roundtable

Google Rolling Out Dedicated Perspectives Feature?

Google may be rolling out the dedicated “perspectives” filter, not just the perspectives filter that rolled out a couple of weeks ago, but the perspectives carousel.

SE Roundtable

Google Search Product Pricing Graph Over 3-Months

Google is testing showing the price fluctuations of a product in a graph over a three-month period in the search results. We saw product pricing sliders but this is on…

Search Engine Journal

5 SEO Techniques To Grow Organic Traffic

Looking to grow your online business? Try these 5 beginner-friendly techniques to grow your organic traffic and gain visibility online. The post 5 SEO Techniques To Grow Organic Traffic appeared…

Search Engine Journal

What Is Conversational Intelligence?

Conversational intelligence is the skill of confidently communicating to achieve successful outcomes. Discover how it can help you improve SEO and digital marketing overall. The post What Is Conversational Intelligence?…

Moz

Explore the GA4 Integration with Moz Pro

Google Analytics 4 is the latest version of Google Analytics, also known as GA4, and replaces the previous UA, or Universal Analytics version. GA4 uses machine learning technology to help…

SE Roundtable

Bing Chat Can Predict Future Stock Prices

Bing Chat is now rolling out a feature to infer the market’s probability of future stock prices. Mikhail Parakhin from Microsoft Bing said this feature is starting to roll out…

SE Roundtable

Google Local Panel With “By Owner” Button

Google has added a “by owner” button to the local panel, the local business profile listing, within Google Search. When you click on it, it shows you the business description…

Semrush

How to Use Semrush for Keyword Research

Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword…

Backlinko

How to Find (and Fix) Broken Links

Broken links are a surefire way to destroy your credibility and waste your SEO efforts, but thankfully, they’re pretty easy to fix. This guide will show you exactly how to…

Search Engine Journal

Microsoft Advertising Announces Policy Updates

Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions. The post Microsoft Advertising Announces Policy Updates appeared…

SE Roundtable

Google Ads Bug With Displaying Recent Data

As of 7:13 am ET this morning, Google has confirmed an issue with Google Ads where advertisers “may not have access to the most recent data,” Google said.

Search Engine Journal

Google’s Search Limitations Amplified By Reddit Blackouts

Google acknowledges user discontent with search, introduces “Perspectives” feature, and admits AI limitations amid Reddit blackout challenges. The post Google’s Search Limitations Amplified By Reddit Blackouts appeared first on Search…

SE Roundtable

Google Analytics 4 Dropping Many Attribution Models

A Google Analytics expert, Charles Farina spotted that Google Analytics 4, which had tracking for many attribution models, keeps reducing the specific attribution cases you can track. We are now…

Backlinko

Keyword Analysis: The Definitive Guide 2023 | Backlinko

Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Keyword research—the process of uncovering keywords and…

Search Engine Journal

Rehydration For Client-Side Or Server-Side Rendering

Rehydration is a necessity for your highly interactive website. Discover when best to use it for faster initial load times and improved user experience. The post Rehydration For Client-Side Or…

Semrush

B2B SEO: A Complete Strategy

In this guide, we‘ll walk you through a step-by-step process of putting together a solid B2B SEO strategy.

Ahrefs

15 Easy SEO Tips for Higher Rankings

Below are a few simple SEO tips to help you do that.  Many things affect ranking difficulty. But if you see pages from similar caliber sites in the top five…

SE Roundtable

Google: New Web Sites Homepages Should Get Indexed

Gary Illyes from Google on the last Search Off The Record podcast said that for brand-new websites, their homepages should be indexed without a problem. If not, then the site…

Diggity Marketing

Diggity Marketing SEO News Roundup—June 2023

Read this roundup to catch up on AI and SEO. This summary of May’s top guides, data studies, and news headlines comes packed with 5 fresh items covering new AI…

Moz

The MozCon 2023 Final Agenda Has Touched Down!

It’s hard to believe that this year’s MozCon is less than two months away, and we couldn’t be more excited to dive into the future of search from our brand…

Ahrefs

AI Copywriting (Tools to Improve Efficiency)

  I’ve tested many different AI tools. And in my opinion, there are some that can help increase the efficiency of your copywriting. But before we get to the list,…

Search Engine Journal

Why Isn’t My Homepage Indexed? Google Explains

Website homepage deindexed? Google’s experts recommend fixing technical problems, optimizing content, and waiting patiently; the solution likely lies therein. The post Why Isn’t My Homepage Indexed? Google Explains appeared first…

Search Engine Journal

How To Use ChatGPT Plugins For Work

With new ChatGPT plugins arriving daily, here’s how to choose the right ones, reveal the best prompts, and extract use case examples for work-related tasks. The post How To Use…

SE Roundtable

Daily Search Forum Recap: June 23, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s search results…

SE Roundtable

Google Issues PSA Saying 302 Redirects Are Fine

Google’s John Mueller went to Twitter and Reddit to issue a PSA saying, “302 redirects are fine.” Yea, we covered the 302 versus 301 topic countless times over almost 20…