Marketing Funnels: Everything You Need to Know
In this guide, I’ll show you everything you need to know about marketing funnels. Let’s get started. A marketing funnel is a visual representation of the stages a customer goes…
Daily Search Forum Recap: February 9, 2023
Here is a recap of what happened in the search forums today…
Google’s Expert Advice On SEO Troubleshooting With DevTools
In a new video, Google Developer Advocate Martin Splitt teaches viewers how to use Google Chrome DevTools to perform basic SEO troubleshooting steps. The post Google’s Expert Advice On SEO…
Link & Blogging Strategies For 2023 – Ep. 301
Learn the latest techniques in blogging and link building in our latest SEJ Show episode. The post Link & Blogging Strategies For 2023 [Podcast] appeared first on Search Engine Journal.
Google On AI Content: Think About The Who, How, and Why For Your ...
Google’s Danny Sullivan reiterated that when it comes to AI content, Google is fine with it, as long as the content is useful and written for people. If you are…
Poll: How Important Is The Yandex Search Ranking Factors Leak?
Chris Long asked a poll on LinkedIn, asking “How important is the Yandex leak for SEO?” He had 517 responses and by the responses, it seems like most SEOs don’t…
GoogleProber – Confirmed Google User Agent
Google’s John Mueller confirmed that the GoogleProber and the GoogleProducer (which we covered here) are both legit Googlebot user agents and crawlers. “These are official Google requests with a user-agent…
Google Merchant Center View Products Search Dashboard
Google now can show you a Merchant Center with Google Business Profile status dashboard in the search results. This is similar to how Google shows your local business profile in…
Google Hotel Search Results Carousel At Top
Google Search now shows a carousel at the top of the search results for hotel results. Previously, Google showed a list view and only showed the carousel inside the hotel…
Microsoft Advertising Launches Audience Segments For Valentine’s ...
Microsoft Advertising has updated its platform with several new features, including automated bidding and last-touch attribution, in-market audience segments, and conversion tracking enhancements. The post Microsoft Advertising Launches Audience Segments…
What Is A Sitemap? Do I Need One?
Should you choose an XML or HTML site map? Determine whether your site needs them and create one with the help of top recommendations. The post What Is A Sitemap?…
Mastering Website Navigation: The Ultimate Guide
First, it affects your user experience—helping users find what they want will result in more conversions. Second, it helps search engines. Because good navigation will help them better understand how…
Daily Search Forum Recap: February 8, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft demoed its…
Microsoft Bing’s New AI Features Are Really Impressive &...
Yesterday I was at the Microsoft office with dozens of other media folks (lots of famous YouTubers also) for Microsoft to showcase its next evolution of Bing, the co-pilot for…
Microsoft Bing Updates Webmaster Guidelines: Conversation Mode an...
Microsoft has updated the Bing webmaster guidelines to support the updates with the new co-pilot, AI, ChatGPT-powered version of Bing. Bing updated the answers section and added a new section…
Google Search Feature: Coupons From Stores
Almost a year ago, Google began to integrate clipable coupons into Google Shopping. Well, now it seems that Google is testing showing those clipable coupons directly in Google Search, and…
Google Confirms Podcast Carousels Going Away In Search On Februar...
A few weeks ago, we reported that Google dropped the podcasts carousel from the search results. Well, now Google confirmed the podcast carousel is 100% going away within the Google…
Google Business Profiles Removing Emojis & Special Characters...
For the past few weeks, there have been reports via the Local Search Forum that Google has been removing emojis and special characters from business names within Google Business Profiles….
Google Sets The Record Straight: AI Content In Search Results
Google has released a statement regarding its approach to AI-generated content in its search results, along with updated guidance for publishers. The post Google Sets The Record Straight: AI Content…
Google Launches AI-Powered Contextual Translations
Discover the latest advancements in language translation with Google’s AI-powered features in Google Translate. The post Google Launches AI-Powered Contextual Translations appeared first on Search Engine Journal.
Google’s New AI-Powered Features: Search Just Got Smarter
Google is adding new AI-powered features to Google Lens and multisearch. Learn how these new features make searching easier and more efficient. The post Google’s New AI-Powered Features: Search Just…
Google Maps Brings A New Level Of Interactivity To Your Journey
See how Google is using AI to create a more intuitive and interactive map experience with immersive view, AR navigation, and features for EV drivers. The post Google Maps Brings…
121 Blog Ideas and Topics to Write About
Got writer‘s block? Read our list of blog ideas to get started (plus prompts to come up with your own topics).
What Is User Experience? How Design Matters To SEO
Satisfy the SEO needs of your customers beyond simple responsive design. The post What Is User Experience? How Design Matters To SEO appeared first on Search Engine Journal.
Alternative Search Engines: Why They Matter and How to Rank on Th...
12 billion, 3 billion, 1 billion. That’s the number of searches made in some of the top alternative search engines monthly. While Google still holds more than 80% of the…
How To Get More Traffic By Fixing Keyword Cannibalizations Quickl...
Everyone is creating the same SEO-driven content to rank high on Google. It’s time to set yourself apart by repairing SEO cannibalization. The post How To Get More Traffic By…
What Are the Benefits of SEO? (And How to Get Started)
In more simple terms: Why do SEO? There are an estimated 3.5 billion searches on Google each day. To tap into this audience, you’ll need to do SEO. One…
Daily Search Forum Recap: February 7, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search launched…
Survey Says Most Think Yahoo Won’t Be Able To Compete In Se...
As you know, Yahoo is planning a come back to search with a new way of thinking about Yahoo Search. What that means, we don’t know yet, but we do…
I’m At The Microsoft Bing Event Today – Expecting Cha...
I am currently in Seattle, and headed to the Microsoft Campus in Redmond, for an in-person press event. I decided to go, assuming it would be related to ChatGPT and…
Google Search People Cards Now Visible In US
Back in 2020, Google Search introduced a feature named people cards. It was only available in India but now it seems like it might be expanding, as I can now…
Google Search Launches Bard, It’s ChatGPT Feature, To Trust...
Well, we knew it was coming and here it is, Bard – Google’s answer to ChatGPT. Google is now having its trusted testers test out Bard and will soon roll…
Google Tests New Larger Video Layout In Search
Google may be testing a new layout for videos it displays in the Google Search results. Google is testing a new format for how the videos show in the Google…
Microsoft Announces ChatGPT Capabilities Coming To Bing
Microsoft announces ChatGPT integration into Bing and the Edge browser to enhance user experience and productivity. The post Microsoft Announces ChatGPT Capabilities Coming To Bing appeared first on Search Engine…
SEO Split Test Result: Power of Caps Lock in the Title Tag
We decided to see if changing the word “best“ from lowercase to uppercase in the title tags of category pages on the fishing site would increase organic traffic to this…
Why Customer Service Could Be Your Best Marketing Strategy
If you own a business, you probably know that marketing can make the difference between its success and failure, but have you considered the importance of customer service? Good marketing…
How long SEO takes to get results: a list of factors that speed u...
When planning a journey, you usually consider the length of the trip and its cost. Similarly, if you are starting a new SEO project, you want to know how long…
From Competitors To Partners: Conductor Acquires Searchmetrics
Conductor and Searchmetrics join forces to offer a comprehensive SEO solution for customers. Learn more about the impact of this acquisition. The post From Competitors To Partners: Conductor Acquires Searchmetrics…
13 Best High-Ticket Affiliate Marketing Programs 2023
Learn how to generate additional revenue for yourself or your business with the best high-ticket affiliate marketing programs. The post 13 Best High-Ticket Affiliate Marketing Programs 2023 appeared first on…
Daily Search Forum Recap: February 6, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google may have…
How to Execute the Skyscraper Technique (And Get Results)
With over 10,000 backlinks since the post was published, it’s fair to say that the Skyscraper Technique took the world by storm in 2015. But what is it exactly, how…
Google’s Featured Snippets: All You Need to Know to Get Them
Featured snippets are a special type of search result showing a quick answer to the search query at the top of Google’s results page. Google pulls this information from one…
Chrome 110 Changes How Web Share API Embeds Third Party Content
Chrome 110 introduces a “potentially breaking change” to third-party embedding. This is why it’s actually a good thing. The post Chrome 110 Changes How Web Share API Embeds Third Party…
Getty Images Sues Stability AI For Copyright Infringement
Getty Images sues Stability AI for allegedly copying over 12 million photos, captions, and metadata without permission. The post Getty Images Sues Stability AI For Copyright Infringement appeared first on…
Google: Translating URLs To Content Language Is Less Critical
Google’s John Mueller was asked again about if you should translate the content of the URL itself to the language of the content used on that page. John this time…
Google Local Review Filters Removed Many Legit Reviews, Google Re...
Google has confirmed that its latest efforts to filter out local reviews against its policies and guidelines went too far. Google, over the next few weeks, is working to restore…
Google Tests Gray Boxed Snippets In Search Mobile
Google is testing a new design for the mobile search result snippets. Google is boxing in the snippet, the description text, of a specific listing in a gray-shaded curved box.
Unconfirmed Google Search Ranking Algorithm Update On February 4t...
There may have been another unconfirmed Google search ranking algorithm update – this one also on the weekend, around February 4th, maybe kicking off on February 3rd. I am seeing…
Vlog #209: Jeff Ferguson On Issues With SEO Studies & Ranking...
In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then in part three we…
Google: JSON-LD, Microdata & RDFa Are All Equally Fine For St...
Google has clarified in its search developer documents that JSON-LD, Microdata and RDFa are all fully supported forms for structured data and Google Search. Google wrote, “all three supported formats…
Google CEO Confirms AI Features Coming To Search “Soon”
Google announces new AI-powered features in search results and introduces an experimental conversational AI service, Bard, powered by LaMDA. The post Google CEO Confirms AI Features Coming To Search “Soon”…
YouTube Shorts Monetization: How Revenue Sharing Works
YouTube Shorts creators can now join YouTube’s Partner Program and earn money with their content. Learn about the requirements and how the revenue-sharing model works. The post YouTube Shorts Monetization:…
Time to Shine: MozCon 2023 Community Speaker Pitches Now Open
MozCon is bringing the Future of Search to Seattle this August 7-8, and we’re excited to announce the return of our annual call for up-and-coming community speakers! Every year, we…
Microsoft Bing & ChatGPT: 5 Possible Features At Launch
Microsoft Bing powered by ChatGPT may offer more personalized results and features, with a chatbox replacing the search bar, summarized responses, and conversational search. The post Microsoft Bing & ChatGPT:…
SEO for Startups: what it is and how it works
Running a startup means dreaming big and working hard to create an awesome product even if nobody knows about it just yet. This is precisely why you should get started…
How To Grow Your Ecommerce Business in 2023
If you weren’t planning on investing in your ecommerce strategy this year, you should. Here, we’ll talk about the different elements of a smart ecommerce strategy. You’ll get familiar with:
Google Updates Structured Data Guidance To Clarify Supported Form...
Google updated the structured data guidance to clarify why JSON-LD is preferred and to confirm that Microdata & RDFa are fine The post Google Updates Structured Data Guidance To Clarify…
How To Optimize Website Architecture For SEO
Find out why site architecture is essential for SEO, see examples of organizing your site, and learn tips to make your site structure as SEO-friendly. The post How To Optimize…
Daily Search Forum Recap: February 3, 2023
Here is a recap of what happened in the search forums today…
Twitter Will Share Ad Revenue With Twitter Blue Verified Creators...
Twitter Blue Verified creators can now earn a share of ad revenue for Twitter Ads in their reply threads. The post Twitter Will Share Ad Revenue With Twitter Blue Verified…
Google Ad Revenues Down 3.6% Year Over Year, Working On Cost Stru...
Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was…
Is The New BingBot Now Fully Live Today For Microsoft Bing?
As a reminder, since April, Bing has been slowly testing a new BingBot user agent, slowly rolling it out to more percentages of crawls over the year. It should have…
Is This The Microsoft Bing ChatGPT Search Interface?
Owen Yin shared some screenshots of what he said he saw on the Microsoft Bing website. It looks like the beta version of the upcoming ChatGPT features that we are…
Google’s CEO Sundar Pichai Confirms New Chat Based Search F...
Last night I reported on Search Engine Land, based on the earnings report and earnings call, that Google’s CEO Sundar Pichai has confirmed the search company will release a chat…
Google Does Major Refresh Of The Canonicalization Help Documentat...
Google has updated its search help documentation around canonicalization this morning. The Google Search Relations team split in three distinct sections and updated a lot of the content to provide…
Search News Buzz Video Recap: Google Algorithm Update, Yandex Sea...
In this week’s recap, I covered the unconfirmed Google update that seemed to impact product review sites but maybe more on January 26th. Yandex had a huge leak…
Google: Headings With Hierarchical Structure An “Awesome Idea”
Google’s John Mueller says headings with a hierarchical structure is an “awesome idea & a great practice” The post Google: Headings With Hierarchical Structure An “Awesome Idea” appeared first on…
AI Content Detection Software: Can They Detect ChatGPT?
Now that ChatGPT is trending, there are AI content detection softwares to safeguard against it. How effective are these tools? Let’s find out. The post AI Content Detection Software: Can…
Email Marketing: An In-Depth Guide
From developing a strategy to building a list to tracking results, this guide covers everything you need to know to start marketing via email. The post Email Marketing: An In-Depth…
What is SEO?
What does SEO stand for in marketing? SEO stands for search engine optimization. It means putting a web page in the search results in order to receive organic traffic from…
Harnessing the Power of Feedback — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and…
Daily Search Forum Recap: February 2, 2023
Here is a recap of what happened in the search forums today…
How to Use WordPress in 9 Simple Steps (Beginner’s Guide)
It’s free to use and includes all the features any website owner could need. And if it doesn’t have a feature you want or need, you can have a developer…
Top 5 Essential SEO Reporting Tools For Agencies
There are many quality SEO reporting tools on the market. Find the right SEO reporting tool for you and your team with this list. The post Top 5 Essential SEO…
Google’s Q4 Report: The Challenges & Opportunities For Market...
Google’s parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI. The post Google’s Q4 Report:…
Google Testing Apprentice Bard: Google’s Answer To OpenAI&#...
CNBC reported the other day that Google is working on its own AI chatbot named Apprentice Bard. Apprentice Bard is reportedly built on Google’s AI LaMDA language model stack and…
Microsoft Bing: lastmod Tag In XML Sitemap File Is Critical
Microsoft Bing posted a new blog post saying “for XML sitemaps, one of the most critical tags you can include in your sitemap is the “lastmod” tag.” And it will…
GoogleProducer: A New Googlebot Crawler From Google?
Google may be crawling the web with a new crawler, a new Googlebot, named GoogleProducer. This useragent is not listed on the official Google crawlers page but maybe it is…
Google Search Console Video Indexing Report Gains Impressions &am...
Google has updated the video indexing report within Google Search Console to add impression data and a way to filter the report by your available sitemaps.
February 2023 Google Webmaster Report
It is time for the Google webmaster report, where I summarize the most important SEO and webmaster-related Google topics for the past month. Google completing the long rollout of the…
What is Content Intelligence & How Does It Work?
Content intelligence is a process that uses machine learning and AI to provide content strategy insights.
10 UX Design Examples to Get Inspired in 2023
Have you ever found yourself coming across impressive UX designs on the Internet and willing to create something as great? ? Well, I see because such an experience is inspiring…
How to Block ChatGPT From Using Your Website Content
This is how ChatGPT gets website data to learn from and how to block that from happening The post How to Block ChatGPT From Using Your Website Content appeared first…
Response to ChatGPT $20 Plan: Take My Money!
New $20 ChatGPT subscription plan was greeted by a virtual stampede of enthusiastic users ready to shower money on OpenAI The post Response to ChatGPT $20 Plan: Take My Money!…
Google’s Mueller Criticizes Negative SEO & Link Disavow Compa...
John Mueller criticized negative SEO services as well as certain kinds of link disavow companies, saying that they were “making things up” The post Google’s Mueller Criticizes Negative SEO &…
Marketing Attribution: Everything You Need To Know
From the tools of the trade to the pros and cons, learn why marketing attribution is important for marketing leaders now more than ever. The post Marketing Attribution: Everything You…
Daily Search Forum Recap: February 1, 2023
Here is a recap of what happened in the search forums today…
Top 7 SEO Keyword Research Tools For Agencies
Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies…
Digital Content Creation: What It Is And How To Excel at It
Digital content is crucial for your marketing strategy. Learn how to find ideas and turn them into content.
Google: Search Console Verification Does Not Impact Your Ranking
Gary Illyes said in the Google SEO office-hours from yesterday that verifying your website in Google Search Console won’t impact your Google Search indexing or ranking whatsoever.
Google: Firewalls or CDNs Issues Are The Most Common Reason For B...
Gary Illyes from Google posted a new PSA on LinkedIn saying that the most common reason a site unexpectedly blocks Googlebot from crawling is due to a misconfiguration of a…
Google Blasts Agencies That Sell Links & Disavow Link Service...
John Mueller of Google blasted SEO or marketing agencies that sell both link-building services and disavow link services. He said on Twitter, “These agencies (both those creating, and those disavowing)…
OpenAI Launches ChatGPT Plus For $20 Per Month
OpenAI begins offering ChatGPT Plus for $20 per month with faster response times and priority access. The post OpenAI Launches ChatGPT Plus For $20 Per Month appeared first on Search…