Marketing Attribution: Everything You Need To Know
From the tools of the trade to the pros and cons, learn why marketing attribution is important for marketing leaders now more than ever. The post Marketing Attribution: Everything You…
Daily Search Forum Recap: February 1, 2023
Here is a recap of what happened in the search forums today…
Top 7 SEO Keyword Research Tools For Agencies
Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies…
Digital Content Creation: What It Is And How To Excel at It
Digital content is crucial for your marketing strategy. Learn how to find ideas and turn them into content.
Google: Search Console Verification Does Not Impact Your Ranking
Gary Illyes said in the Google SEO office-hours from yesterday that verifying your website in Google Search Console won’t impact your Google Search indexing or ranking whatsoever.
Google: Firewalls or CDNs Issues Are The Most Common Reason For B...
Gary Illyes from Google posted a new PSA on LinkedIn saying that the most common reason a site unexpectedly blocks Googlebot from crawling is due to a misconfiguration of a…
Google Blasts Agencies That Sell Links & Disavow Link Service...
John Mueller of Google blasted SEO or marketing agencies that sell both link-building services and disavow link services. He said on Twitter, “These agencies (both those creating, and those disavowing)…
OpenAI Launches ChatGPT Plus For $20 Per Month
OpenAI begins offering ChatGPT Plus for $20 per month with faster response times and priority access. The post OpenAI Launches ChatGPT Plus For $20 Per Month appeared first on Search…
Google Ads To Update Government Documents and Official Services P...
After months of silence and no policy updates from Google Ads, Google has posted that it will be updating its Google Ads Government documents and official services policy in a…
Google: Nofollow Site Credit Links Footer Links If You Control Th...
Google is still recommending that you nofollow your credit links in your footer, if you have control over those links. So the site designed by or powered by or made…
Bing Revamps Crawl System To Enhance Efficiency
Bing is revamping its crawl scheduling to better use the information provided by the “lastmod” tag in XML sitemaps. The post Bing Revamps Crawl System To Enhance Efficiency appeared first…
Google Updates Search Console Video Indexing Report
Google’s updated Search Console Video indexing report now includes daily video impressions and a sitemap filter feature. The post Google Updates Search Console Video Indexing Report appeared first on Search…
What Is Technical SEO? Basics and 10 Best Practices
Technical SEO is the process of optimizing a website for search engines. Read this guide to get started.
Yandex Data Leak: The Ranking Factors & The Myths We Found
Learn which ranking factors are prominent in the recent Yandex data leak and what Russian SEO professionals are saying about it. The post Yandex Data Leak: The Ranking Factors &…
ChatGPT & Search? NeevaAI’s Real-Time AI Search Is Already He...
Find out how Neeva is already using AI to power its search results and change the way users get information. The post ChatGPT & Search? NeevaAI’s Real-Time AI Search Is…
Yelp Details Removal Of Paid Review Groups & Lead Generators
Yelp releases report on how they removed lead generators and closed down paid review rings on social media sites in 2022 The post Yelp Details Removal Of Paid Review Groups…
Google AdSense: What It Is & How to Make Money With It
Learn how to make money with Google AdSense, an advertising program that lets you monetize your content.
The WordPress Security Guide To Keep Your Site Safe
Discover eight steps to take to keep your WordPress website safe from hackers, malware, and vulnerabilities. The post The WordPress Security Guide To Keep Your Site Safe appeared first on…
How To Create A Content Strategy Framework
Do you have a framework in place for your content strategy? Learn what elements you need to erect a solid plan that gets results. The post How To Create A…
How To Supercharge Your Keyword Research With Powerful Topic Clus...
Learn 2 different ways to build a better keyword universe for your marketing efforts and drive more traffic to your website. The post How To Supercharge Your Keyword Research With…
SEO Recap: ChatGPT
We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as…
The 5-Step Formula To Forecasting Your SEO Campaign Results [Webi...
Get step-by-step instructions, free tools, and a downloadable calculator to automate everything you need to launch a successful digital marketing campaign. The post The 5-Step Formula To Forecasting Your SEO…
E-commerce Blogging: 7 Steps to Grow Your Traffic & Sales
If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this is the guide for you. I’ve personally…
Daily Search Forum Recap: January 31, 2023
Here is a recap of what happened in the search forums today…
Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps...
Maximize the visibility of news articles with tips from Google’s John Mueller and Gary Illyes on the proper use of lastmod tags and separate sitemaps. The post Google SEO Tips…
OpenAI Releases Tool To Detect AI-Written Content
OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. The post OpenAI Releases Tool To Detect AI-Written Content appeared first…
More Bing Search Features & Tests
Here is another batch of Microsoft Bing Search tests and features that were caught out in the wild that I wanted to share with you. They include
Google Search Still Does Not Have Optimal Keyword Density
Google has posted one of its Google SEO office-hours, this one was posted today, recorded in January, after the Google layoffs news, and one question asked was about keyword density…
Google Tests More Card Box Like Buttons In Search
Google is testing more card and box-like elements in the search results. We covered this with the product results interface a few weeks back but now we are seeing them…
Yahoo Working On Yahoo Search
Last week I reported that Yahoo Search posted on Twitter that it will be making search cool again. As I posted on Search Engine Land yesterday, we got more evidence…
Google: Spammy Links From Porn Sites Are Not Something To Priorit...
Google has posted one of its Google SEO office-hours, this one was posted today, recorded in January, after the Google layoffs news, and one question asked was about if you…
ChatGPT Update: Improved Math Capabilities
OpenAI has released an update to its popular language model, ChatGPT, to enhance its accuracy and improve its ability to handle math equations. The post ChatGPT Update: Improved Math Capabilities…
New Authority Score: The Most Manipulation-Resistant Metric
A major update to our Authority Score metric makes it easier to accurately evaluate domain reputability. New improvements include factoring in organic traffic and common spam signals, a visualizer, and…
How Authority Score Resists Manipulation (Data Study)
Learn about Semrush‘s updated Authority Score, built to resist spam and manipulation. Read our study comparing it to Moz Domain Authority & Ahrefs Domain Rating. See how our score correlated…
SEO Score: A 3-Step Guide To Boost Your SEO
Tracking your SEO score helps you understand your site’s health and areas to improve. We’ll show you how to find and improve your score with the Site Audit tool.
App Store Optimization: A Complete Guide to ASO
App store optimization (ASO) is the process of improving an app‘s visibility and conversion rate in app stores.
SEO and HTTP Status Codes
One of the most important things you can assess on your website is what hypertext transfer protocol status codes (or HTTP Status Codes) exist there. These codes can be very…
Google Business Profile Optimization For The Financial Vertical
Develop a unique optimization strategy for your financial brand. Here are the best practices you should follow for GBP. The post Google Business Profile Optimization For The Financial Vertical appeared…
Yandex Search Ranking Factors Leak: Insights
Catch up with the Yandex ranking factors leak and what it’s all about. Gain a better understanding of how search engines generally work. The post Yandex Search Ranking Factors Leak:…
Scaling Content Production: Celebrating The Unsung Hero
Scaling your content production doesn’t always equal success. Don’t underestimate the role of good content briefs in the process. The post Scaling Content Production: Celebrating The Unsung Hero appeared first…
11 Disadvantages Of ChatGPT Content
Virtually all ChatGPT content contain one or more of these flaws. This is how to prevent them. The post 11 Disadvantages Of ChatGPT Content appeared first on Search Engine Journal.
How to Become a Content Developer
Content developers research, create, publish, and distribute content. Learn how to become one here.
Pillar Pages: Why and How You Should Add Them to Your Content Str...
In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results…
9 Common Technical SEO Issues That Actually Matter
If you’d like to follow along, get Ahrefs Webmaster Tools and Google Search Console (both are free) and check for the following issues. Indexability is a webpage’s ability to…
Daily Search Forum Recap: January 30, 2023
Here is a recap of what happened in the search forums today…
New Google Ads Feature: Account-Level Negative Keywords
Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal.
Twitter Introduces New Appeal Process For Suspended Accounts
Starting February 1, Twitter users will be able to appeal account suspensions for evaluations based on new criteria for reinstatement. The post Twitter Introduces New Appeal Process For Suspended Accounts…
Best AI Tools for Digital Marketers in 2023
Automation and scalability make artificial intelligence (AI) tools attractive to digital marketers at several levels. With the emergence of so many tools hitting the market at breakneck speed, choosing the…
Vlog #208: Jeff Ferguson On Starting His Own Digital Marketing Ag...
In part one, we go through Jeff Ferguson’s long history in search marketing. Here, in part two, we pick up with him starting his own agency…
Google Ads News & Feature Announcements Dry Up
The Google Ads team has not posted a new feature announcement or any new announcements on its new features and announcements page for about two and a half months, since…
Yandex Search Ranking Factors Leaked & Revealed
Yandex had a boatload of its source code across all its technology allegedly leaked by a disgruntled employee and part of that was the source code for Russia’s largest search…
Unconfirmed Google Product Reviews Update On Thursday, January 26...
On Thursday, January 26th, there were some signs of a possible Google search ranking algorithm update. The signals and chatter I was tracking, honestly, were not at super high levels….
Google: Don’t Use Relative Paths In Your rel-canonical
Gary Illyes from from the Google Search Relations team posted another PSA on LinkedIn, this one says “don’t use relative paths in your rel-canonical.” Gary wants you to use the…
Google: If You Redesign Your Site Your Rankings May Go Nuts
Gary Illyes from the Google Search Relations team posted another PSA on LinkedIn. This time he said, “when you redesign a site, its rankings in search engines may go nuts.”
Google’s Gary Illyes Answers Your SEO Questions On LinkedIn
Google Analyst Gary Illyes offers guidance on large robots.txt files, the SEO impact of website redesigns, and the correct use of rel-canonical tags. The post Google’s Gary Illyes Answers Your…
Identity & Custom User Experiences – How ID Helps Convert ...
How does identity affect digital advertising, and what does that experience look like in 2023? Nancy Marzouk explains in this SEJ Show episode. The post Identity & Custom User Experiences…
Sitelink Assets (Extensions) Best Practices & Examples
Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads. The post Sitelink Assets (Extensions) Best Practices & Examples appeared…
7 Content Marketing Best Practices In 2023
While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic. The post 7 Content Marketing…
Get Your Team Ready for a Productive Year — Next Level
Whether it’s a new year, new team or the same year, same team, it’s important to set yourself up for success. Every team has their own unique challenges when it…
How to Automate Dull SEO Tasks
With the right tools, however, you can automate various SEO processes—and free up resources for tasks that need more creative, human input. In this post, I’ll share two examples of…
10 Tools You Can Use For SEO Competitive Analysis
Here are the 10 SEO competitive analysis tools that you need to know. The post 10 Tools You Can Use For SEO Competitive Analysis appeared first on Search Engine Journal.
Yoast SEO Founder: WordPress Admin Interface Is “Simply Bad”
Joost de Valk says “This is how we lose CMS market share to companies like Wix” The post Yoast SEO Founder: WordPress Admin Interface Is “Simply Bad” appeared first on…
12 Great Link Building Tools That Are Essential To Your Success
There is diversity in the available link-building tools, and you will need to select the right one for the job. The post 12 Great Link Building Tools That Are Essential…
Using Excel For SEO: 7 Essential Tips & Tricks You Might Not ...
Excel may not look like a fancy, paid SEO tool, but it remains one of the most versatile tools in an SEO professional’s toolbox. The post Using Excel For SEO:…
Daily Search Forum Recap: January 27, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads now…
Search News Buzz Video Recap: Google Layoffs, DOJ Sues Google, Se...
As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing…
Poll: Most SEOs Won’t Recommend Using AI To Write Content
A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, “Would you recommend using an AI writer…
Google Search Result Snippet Scrollable On Some Browsers
Did you know that in some browsers, specifically on Android on Chrome and maybe others, that you can scroll to see more of a longer and truncated snippet in the…
Gary Illyes: Google Search Handles marquee Tags Appropriately
Gary Illyes, from the Google Search Relations team, said on LinkedIn that Google Search handles the marquee HTML tag “appropriately.” What does it mean by appropriately? That is Gary for…
Google Ads Gains Account-Level Negative Keywords
We knew it was coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the…
Poll: AI-Generated YMYL Content Trusted Less By SEOs
Lily Ray ran a Twitter poll asking SEOs if they trust content in the YMYL, your money or your life, category more, less or the same if it was written…
Is ChatGPT Use Of Web Content Fair?
A review of ethical concerns regarding how ChatGPT and other large language models use web content without attribution The post Is ChatGPT Use Of Web Content Fair? appeared first on…
Content Planning: How to Create a Content Plan, Step by Step
Learn what a content plan is and how to build one, with examples and tools to make your life easier.
Where Are The Advertisers Leaving Twitter Going For The Super Bow...
The mass exodus from Twitter is a challenge for digital advertisers, especially with the Super Bowl coming up. Here’s what you should know. The post Where Are The Advertisers Leaving…
Sustaining A SaaS Brand & Organic Channel During A Recession
For subscription-model-based businesses such as yours, pivot your SEO strategy to maintain performance and return on investment using this guide. The post Sustaining A SaaS Brand & Organic Channel During…
What Are Hreflang Attributes & How to Implement Them
The hreflang attribute specifies the language and geographical targeting of a page. Learn more here.
8 Content Writing Tips From Experts In 2023
It can be challenging to write compelling content. From favorite tools to recommended books and SEO recommendations, here are 17 industry experts’ advice. The post 8 Content Writing Tips From…
An Apple Search Engine? – Whiteboard Friday
Happy Friday, Moz fans! In today’s Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine,…
Daily Search Forum Recap: January 26, 2023
Here is a recap of what happened in the search forums today…
Is Wix Good for SEO? Here’s Everything to Know About Wix SEO
In this article, I go through all the nooks and crannies of Wix SEO options so you can decide if Wix is right for your needs. I’ll also share…
Google Updates Discover Follow Feed Guidelines
Google updated the Discover Follow feed guidelines to highlight the importance of two feed elements The post Google Updates Discover Follow Feed Guidelines appeared first on Search Engine Journal.
Google Publishes A New SEO Case Study, This One From Vimeo On Vid...
A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video…
Report: Dealerships Can List Auto Inventory On Google Business Pr...
Google is now opening up its car or auto inventory feature within Google Business Profiles to all motor vehicle dealerships. Google began testing car listings in 2021 and then expanded…
Bing Search Menu Drop Down With Explore & Collect For Images
Microsoft Bing is testing a new search bar interface on image search (I believe) where the search vertical options, such as web, videos, news, etc, are now presented in a…
Google Tests New Trusted Store Badge
Google is testing a new design for the trusted store badge in the paid shopping results. The Google Trusted Stores program to all U.S. merchants back in 2012, along with…
Google Search Console Content Ideas Going Away March 28th?
Last December, we caught Google testing an experimental feature named content ideas in Google Search Console. Well, yesterday, Google sent more invites to this feature but noted the feature is…
Meta Reinstates Trump to Facebook & Instagram
Meta lifts two year ban on former president Trump, promises that guardrails will impose heightened penalties for new violations of policy The post Meta Reinstates Trump to Facebook & Instagram…
Facebook Marketing: An In-Depth Guide For Beginners
Avoid blowing through your budget and use the world’s most popular social media platform for your brand with this complete guide. The post Facebook Marketing: An In-Depth Guide For Beginners…
Daily Search Forum Recap: January 25, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is being…
Indirect Marketing: Definition, Types, & Examples
Instead, it focuses on activities that generate brand awareness, build relationships with potential customers, and nurture them to eventually buy from you. Indirect marketing relies on the assumption that potential…
Google Optimize Discontinued: What Businesses Need To Know
Google announced that Optimize and Optimize 360 will be discontinued on September 30. Users are encouraged to download their data before it becomes unavailable. The post Google Optimize Discontinued: What…
SEO Split Test Result: Adding Departure Location and Destination ...
We added departure location and destination keywords to the H1 to the product pages on a travel website. Read more to find out the result.
Twitter Rolls Out Search Keywords Ads To All Advertisers
Twitter rolls out a new ad unit, “Search Keywords Ads,” allowing users to promote sponsored tweets in search results to reach a wider audience. The post Twitter Rolls Out Search…
DOJ Sues Google Again To Break Up Its Ad Business Over Monopolist...
The big news out of yesterday was that the US Department of Justice and several states has once again sued Google calling for the breakup of its ad tech business…
Two Justifications In The Google Local Search Results
Now, Google is showing double justifications for some local results. Google’s local search results has a feature to highlight and/or summarize some of the local reviews in the map pack…