5 Content Strategy Examples + How to Create Your Strategy
These content strategy examples will inspire you to create your own strategy for achieving your business goals.
These content strategy examples will inspire you to create your own strategy for achieving your business goals.
Wondering which chatbot platform to choose? Compare ChatGPT, Gemini, and Claude to find the perfect fit for your SEO, writing, or web development needs. The post ChatGPT Vs. Gemini Vs….
Wondering which chatbot platform to choose? Compare ChatGPT, Gemini, and Claude to find the perfect fit for your SEO, writing, or web development needs. The post ChatGPT Vs. Gemini Vs….
Unlock the power of AI in SEO with Ahrefs. Automate your content and SEO workflows to save time and boost your strategies. The post 5 Ahrefs AI Features To Automate…
Footer links are the hyperlinks placed in the bottom section that appears on your website. Learn more.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google search is…
Check out the top marketing strategies to drive growth for your SaaS business in 2024.
Master the art of ad tracking with these key metrics that reveal the true impact of your campaigns. Discover how conversions, CTR, ROAS, and other KPIs drive your advertising success.
Common SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.
I know we are coming off a heated and very nerve-wracking election day but I am noticing some big Google Search ranking volatility kicking up in the past 24-hours. It…
I’ve been wondering how the majority of sites hit by Google’s September 2023 helpful content update are doing. Glenn Gabe is tracking about 400 of them, so he provided an…
Looking to enhance your social media ad strategy in 2025? Discover top advertising tools that streamline campaign management, optimize budgets, and boost conversions—all tailored for busy marketers.
Microsoft announced its monthly Microsoft Advertising updates and while we covered some of these before, we did not cover the changes to Shopping Audience campaigns. Microsoft made a couple of…
Google has been rolling out a new Google Shopping interface, we’ve covered it numerous times, and I think it is now rolled out. But Google is now promoting the new…
Google can show a bag icon on some of the sponsored search shopping ads. This can show next to the “Shop now” text, where you can either go to the…
Google’s Featured Snippets show contradictory information from same sources based on search phrasing, new investigation reveals. The post Google Search Snippets Show Contradictory Information, Study Finds appeared first on Search…
Our content marketing best practices include defining your messaging and building a team. Discover more.
Respond to Google reviews like a pro. Learn the best practices for positive and professional interactions.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google seems to…
Explore how ChatGPT Search challenges Google, its impact on businesses, and why investing in AI Search could be a game-changer in the digital landscape. The post ChatGPT Search May Have…
Here‘s how brands and pro creators post on Instagram—and how they make their content stand out.
Google may be pushing out a new Search Console feature where for the partial data, the most recent data it has, which was not yet finalized, shows up as dotted…
In April, Google moved the search results estimated count (the about X results) section to only display it after you click on the “tools” search option. Well, now, in some…
Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a…
Content automation is using software to make your content processes more efficient and accurate.
After a month or so of testing, it seems like the “sponsored” labels are rolling out across Bing’s search ads. I am now seeing them across all browsers and searches…
A couple of weeks ago, Google created a proposal on the schema Github proposing expanding and enhancing shipping data in schema.org. One of the enhancements is a new schema type…
Google Search is testing orange links, instead of blue links, in dark mode. This is more like a muted orange color, but it seems orange nevertheless.
Get a better understanding of what a core update is designed to do and how to recover if your rankings are affected. The post What Is A Google Broad Core…
Learn about why external linking is important for SEO. Discover the dos and don’ts of external links, and how they can benefit your website.
Here’s how to optimize your website for indexing in ChatGPT’s real-time search feature. The post ChatGPT Search Indexing: Essential Steps For Websites appeared first on Search Engine Journal.
SSL/TLS certificates secure user-site server connections. Learn how to use modern protocols and encryption to safeguard your site and avoid common SSL/TLS issues.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is discussion…
Explore the impact of AI in SEO and the launch of ChatGPT Search. Find out how it drives website traffic and builds user trust. The post ChatGPT Search vs. Google…
If you’ve ever done media outreach, chances are you’ve crossed paths with HARO (Help a Reporter Out). For over a decade, it was the go-to platform for securing media placements…
Learn how SEO testing improves organic traffic. Boost your website performance by exploring different test types, analysis methods, and examples.
Take a guided tour of Google Trends to learn how it can help you with your SEO, including keyword research, content marketing, and local campaigns.
In Rutledge Daugette’s write up from the Web Creator summit that got a lot of attention last week, he wrote a line that struck a cord with the SEO community….
As many of you know, OpenAI launched Search within ChatGPT last week. And as many suspected, the relationship between Microsoft and OpenAI seems to still be strong, because it seems…
Google is testing a new feature in the AI Overviews within Google Search. There is this “highlight” button that when you click on, it lets you highlight text in the…
Google has made a small update to its crawl budget documentation page to add a best practice is to have the same links on both the mobile and desktop version…
Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing the “segment” option within the PMax Asset Group Performance section…
Explore the synergy between social media and SEO. Discover how social media can significantly boost your online visibility and improve your search engine rankings. The post Making Social Media &…
SEO tips for Facebook include adding keywords to your name and bio, posting consistently, and more.
The GA4 engagement rate metric measures the level of user interaction with your content and overall site.
Answers from OpenAI’s CEO and executives on Reddit suggest insights into what SEO for ChatGPT Search could involve The post OpenAI Reddit AMA And SEO For ChatGPT Search appeared first…
Learn how to run a Google ad campaign for your business in our step-by-step guide.
Don’t miss out on holiday sales. Optimize your ecommerce site for peak shopping periods and attract shoppers during the festive season. The post How To Optimize Your Ecommerce Site For…
Discover the latest Google Ads statistics. Stay ahead with industry-specific data and trend forecasts.
Learn which extra benefits infographics can bring and which steps you need to take to optimize them for search. Summary infographic embedded in the article.
301 vs. 302 redirects: Which one should you choose? This SEO guide provides practical examples, tips, and insights to help you make the right decision. The post A Guide To…
Your prospects are searching for roofers on Google right now. If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone…
Google has updated its crawl budget guidelines, stressing the need to maintain consistent link structures between the mobile and desktop versions of websites. The post Google Updates Crawl Budget Best…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing…
This week, we covered that Google told creators that a new search ranking update is coming fairly soon, but you shouldn’t expect to recover with this update. Google is now…
I am seeing a significant spike in chatter from within the SEO community about a possible Google Search ranking update and/or heavy volatility happening starting October 31st. Let’s call it…
After beta testing SearchGPT for a few months, OpenAI is now rolling out Search within ChatGPT for ChatGPT Plus and Team users, which will come to free users in the…
Google added a number of AI, Gemini-powered, features to Google Maps including new search features, review summaries for place listings and a way to ask about a specific business listing…
Google is testing more local search features and sections including a section in the local finder named “Discover more places” and a local search box in web search named “Explore…
Microsoft seems to be testing a new design for its local knowledge panel or local listing for a specific brand. This new design has a more card-like interface, showing company…
SEO downtimes mean a narrower and refined focus on the opportunity you have with the budget and resources available. Learn eight steps to be efficient. The post How To Be…
Chrome introduces new debugging tool in Canary build, helping developers identify and fix website layout stability issues. The post Google Chrome DevTools Adds Advanced CLS Debugging Tool appeared first on…
Find out what title tags and meta descriptions are and how they affect SEO in our guide. Learn how to write them correctly and avoid typical mistakes.
For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least…
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead. The post Turning Insights into Action: Benchmarking & Strategic…
Quality SEO content keeps readers glued to the page. The key? Producing content that satisfies both search intent and user experience. But most SEO content fails to do this. The…
Here is a recap of what happened in the search forums today…
Learn why marketing and SEO conferences are valuable for both beginners and advanced marketers and how to make the most of these events. The post Marketing & SEO Conference Value…
Google is rolling out new sales and leads conversion reports in the Google Ads advertiser console. These reports are under the Goals section, then Conversions and then Summary tab and…
Google seems to be showing trust scores for some website entities in the knowledge panel box. It can show a trust score from APIVoid and ScamAdviser. I can replicate it…
Google can show a restaurant’s menu right at the top of the search results for a search on that restaurant’s brand name. It comes up in this “menu highlights” carousel…
Google is testing replacing the question and answer box for Google Business Profile listings with a title that reads, “Lear something specific.” At least I think it is the same…
Google Ads has been rolling out its conversational ad experience and more and more advertisers has been seeing the Google Ads chat feature come up. This Google Ads AI Chat…
Microsoft reported its first quarter 2025 earnings and it showed that its search and advertising revenue was up 18%. The last quarter it was up 19%, but as I noted…
Going global with SEO: Discover how to create a successful multinational SEO strategy by considering cultural norms, user behavior, and market-specific factors. The post Global SEO: How To Strategize For…
Outdated SEO tactics can backfire. Here are six practices to reconsider for better results. The post 6 SEO Practices You Need To Stop Right Now appeared first on Search Engine…
Learn how to check the traffic forecast using SE Ranking. Find out the estimated traffic for any website and keyword in any country and search engine.
This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.
This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Learn how to navigate the Looker Studio interface and build data-driven dashboards from scratch by using the tool’s key features and applying best practices.
Google held that Web Creator summit yesterday at the GooglePlex, where Google told victims of previous search ranking updates including the September 2023 helpful content update, that a new search…
Google / Alphabet reported its Q3 2024 earnings last night, where its ad revenue hit $65.85 billion, up 10% from last year’s quarter of $59.65 billion. Google’s revenue was up…
Get insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.
Google Ads has a new asset type with enhancement features named business links. Google posted a new help document that says, “Business links is a new asset type with enhancement…
Ginny Marvin, the Google Ads Liaison, has confirmed that a Google ad representative, a Google employee, has made unauthorized changes to a Google ad account. Marvin wrote that following up…
You thought Google was sneaky with their ad or sponsored labels. Microsoft has a history of being super sneaky with their ad labels in Bing Search. Here is a new…
Google is testing a search ad product carousel format that has these sub-categories that scroll as you swipe through the carousel of products. This format looks familiar but I cannot…
Meta is working on a search index for its AI chatbot, reportedly in an effort to reduce dependence on Google The post Meta Takes Step To Replace Google Index In…
Want to learn more about search engine optimization? Then you should learn from the top SEO experts. Here are 202 brilliant ones to follow. The post 198 Top SEO Experts…
Managing client websites can be expensive for SEO agencies, but it doesn’t have to. Learn how managed hosting can help, saving you time and money. The post The SEO Agency…
Google reports 15% revenue growth as AI features expand across search and cloud services, driving record quarterly results. The post Google Q3 Report: AI Drives Growth Across Search, Cloud, &…
British couple wins €2.4B case against Google over search manipulation that destroyed their price comparison startup. The post Google Loses €2.4B Battle Against Small Business Founders appeared first on Search…
Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in. Learn more…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Overviews…
A keyword ranking is a webpage’s position in standard search engine results for a given search query.
Explore the latest update from Google: an AI-powered shopping experience that is transforming the way we shop online. The post Transformation Complete: Google’s New AI Shopping Experience Verticalizes Search appeared…
Google announced it is rolling out AI Overviews in Google Search to over 100 more countries, making it available to over one billion users and in all supported languages. This…
Google’s John Mueller said it again, he said on LinkedIn, “We’ve been pretty clear that Core Web Vitals are not giant factors in ranking, and I doubt you’d see a…
Google is now testing a “Frequently saved” label on the search results snippets. Previously we’ve seen you’ve visit often labels, for you labels, preferred source labels and other labels in…