


How to Write a Brief: Key Elements & Questions to Answer
Learn how to write a brief that will help your team produce incredible work. (And get a free brief template.)

How to Win People Over with Compelling Email Content
Email content is any message sent to customers or subscribers. Learn to create compelling copy here.

How to Generate B2B Leads
Generating business to business (B2B) leads is often tough, especially when you’re operating in a competitive online landscape where everyone is fighting for a slice of the same pie. Still,…

6 Types of Reports for Making Data-Driven Decisions
Learn about six different types of reports and the formats you can use. Plus, examples and writing tips.

How to Use the Yoast SEO Plugin for WordPress (A Beginner’s...
Yoast SEO is a popular plugin for WordPress. Here‘s how to use this comprehensive set of SEO tools.

The Marketing Funnel: What It Is & How It Works
Learn how the marketing funnel can help you increase sales. Get actionable tips for every funnel stage.

Google Removes Job Search Experience From South Korean Search Res...
Job Search Experience rich results in Google search is no longer available in South Korea The post Google Removes Job Search Experience From South Korean Search Results appeared first on…

16 of the Best Content Marketing Tools for 2023
Streamline your content production and distribution with the help of our favorite content marketing tools.

How Do You Suggest A Business Invest In Paid Instead Of SEO?
Should you cut your SEO for PPC? Do your analysis with the whole business in mind with advice straight from expert Tony Wright. The post How Do You Suggest A…

How to Advance Your SEO Career – Whiteboard Friday
As SEOs, we know how to optimize websites, but what about our careers? In this episode of Whiteboard Friday, Noah shares his insights from his own search marketing career path,…

How to Measure SEO Performance & Results (The Right Way)
In this article, you’ll learn about just four SEO metrics that represent all you need to measure your SEO performance properly. On top of that, we’ll also go through multiple…

Daily Search Forum Recap: March 2, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I posted the…

LinkedIn Highlights 5 New Features For Job Seekers
LinkedIn highlights a series of recent updates that can help job seekers find suitable opportunities and catch the attention of recruiters. The post LinkedIn Highlights 5 New Features For Job…

March 2023 Google Webmaster Report
Here is the big Google webmaster report for March 2023, where I cover all the most important things that happened with Google search over the past month. The highlights include…

Google On lastmod Tag In XML Sitemap: Update The Date If Your Pro...
Google’s John Mueller spoke a bit more about when you should update the date in the lastmod tag in the XML sitemap file. He said on Twitter if you are…

Google: We Treat Hashtags As Words In Content
Google’s John Mueller said on Twitter, “when it comes to web pages in Google Search, hashtags are just words, they have no special meaning or effect.” So if you are…

Google Ads Policy Changes For Malicious Software, Compromised Sit...
Google Ads is updating its Malicious or unwanted software policy on May 9, 2023. The policy will be split into three policies, Malicious software, Compromised sites, and Unwanted software.


Google: Blocking Other Crawlers Does Not Impact Google Search
Google’s John Mueller was asked if Google Search would be impacted if you block other crawlers, like Bing or the ChatGPT crawler. John said no, “Google doesn’t care if you…

Study: How Long Does It Take to Rank Higher on Google
We analyzed 28,000 domains to find out how long it takes to rank higher on Google and get to the first page. Here’s what we found.

Understanding and using the bounce rate in Google Analytics 4
If you’re feeling overwhelmed by the discussions surrounding bounce rate in GA4, you’re not alone. The constant back-and-forth about the relevance of the bounce rate can be confusing. But don’t…

What Is a Sitemap? Website Sitemaps Explained
A sitemap is a list of all the important pages on a website. It helps search engines discover your pages faster.

You Must Unlearn What You Have Learned About B2C Content Marketin...
In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize. The post You Must Unlearn What You Have Learned…

Local Business Listings: Top 30 Business Directories
Listing your business online improves your local SEO presence. Learn the top 30 business directories here.

How To Create Content For Each Stage Of The Customer Journey [Web...
Ready to get the most out of your leads? Want to drive more sales? Register now and learn how to turn prospects into customers. The post How To Create Content…

Resource Page Link Building: The Only Guide You Need
How popular? According to Aira’s 2022 State of Link Building Report, 24% of SEOs use it: Here are three reasons why: In this guide, I’ll explain how to build links…

Daily Search Forum Recap: March 1, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

The Top 5 SEO Software Suites For Agencies
This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO. The post The Top 5 SEO Software…

OpenAI’s ChatGPT & Whisper API Now Available For Developers
ChatGPT’s 90% cost reduction offers developers affordable access to cutting-edge technology, while Whisper’s speech-to-text model is now available for on-demand access. The post OpenAI’s ChatGPT & Whisper API Now Available…

Bing Summarized From Sources & The Web Answer Box
Microsoft Bing seems to be incorporating more of its Chat AI features into answer boxes in the main search results. Bing is testing a “summarized” box that gives you summary…

Google Tests Blocking News Content For Canadian Users
Google has been testing blocking news in Google Search on about 4% of Canadian users. Google said, “We’re briefly testing potential product responses to Bill C-18 that impact a very…

Google Search “People Also Ask” Showing Less Often
Both Semrush and RankRanger are reporting several point drops in the percentage of time a people also ask box shows up in the Google search results. The drop started on…

Bing Webmaster Tools Adding Bing Chat & Index Coverage Report...
Yesterday, Fabrice Canel from Microsoft Bing announced at PubCon that Bing Webmaster Tools would get two new features. First is the Bing Chat integration, and the second is the index…

Google Search Ranking Volatility On March 1st, Is It The Product ...
I am seeing a much bigger spike in chatter within the SEO community this morning around another Google search ranking algorithm update. It might be related to the ongoing Google…

YouTube’s Priorities For 2023: New Ways To Make Money, AI Tools
YouTube’s new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI. The post YouTube’s Priorities For 2023:…


An Introduction to Enterprise Content Management (ECM)
Learn how enterprise content management (ECM) can help your business cut costs and increase productivity.

The Anatomy of Top Performing Organic Content in 2023
Learn about the traits and characteristics of 500K top-performing content articles in our global report.

W3C Launches Beta Of New Website Redesign
The World Wide Web Consortium (W3C) offers a sneak peek at their redesigned website and asks for feedback The post W3C Launches Beta Of New Website Redesign appeared first on…

Social Media Planner: How To Plan Your Quarter (With Template)
Stay ahead of the competition and maintain a strong presence on social media with a social media planner. The post Social Media Planner: How To Plan Your Quarter (With Template)…

Google Search Console: The Ultimate Guide for 2023
Google Search Console is a free tool that monitors your site‘s indexing status, search performance and more.

5 Ways To Combine SEO & SEM For More Effective Marketing ROI
Learn how organic strategies can help drive paid marketing strategies that will boost your overall ROI. And vice versa. The post 5 Ways To Combine SEO & SEM For More…

Boost Your Online Authority With Advanced Link Building Strategie...
Learn how to use quality content promotion, link building, and authentic subject matter expertise to get higher SERP positions & a higher ROI. The post Boost Your Online Authority With…

Shelfies: Why and Where Local Businesses Should Publish Them
If you own or market a local brand, your camera has never been a greater business asset. Early smartphones may have inspired the selfie, and it’s a fantastic idea to…

Daily Search Forum Recap: February 28, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said it…

Keyword Tracking Tools (To Suit All Budgets)
Let’s look at the options. It’s easy to get started tracking keywords with Ahrefs. We have two core ways to track keywords to suit most budgets and businesses: Free…

TikTok Announces Sounds For Business
Learn more about Sounds for Businesses from TikTok, which allows businesses to choose commercially licensed audio for their marketing and ad content. The post TikTok Announces Sounds For Business appeared…

Google Ads’ Keyword Matching Process Detailed In New Guide
Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. The post Google Ads’ Keyword Matching Process Detailed In New Guide appeared first…

Bing Chat AI v96 Live: Less Hallucinations & More Responses
Microsoft fully launched the quality updates in version 96 of Bing AI Chat on February 28th. It is a tad late, but it is live and reduces cases where Bing…

Google Ads Adds Automatically Created Assets & Loses Some Loc...
Google Ads now supports automatically created assets, and the new customer acquisition goal is fully live. But also, in March, the “Search Interest” targeting and “Presence or Interest” exclusion will…


Google’s Gary Illyes On Recovering From The Helpful Content...
Gary Illyes from Google said in his Q&A session yesterday at PubCon that while recovering from a Google helpful content update is possible, you can’t always get back to where…

Google’s Gary Illyes: Authorship, Links & Disavows Less...
Gary Illyes from Google gave a keynote and a Q&A session yesterday at PubCon and while the keynote was pretty vanilla stuff, the Q&A did reconfirm a lot of what…

GoogleHas Its Own Way To Send Traffic To Publishers Through Bard/...
Google Bard and its chat-based search features that have yet to be seen in the wild may have their unique way of sending publishers traffic, unique from Bing’s AI Chat…

Bing’s AI Algorithm: Insights From Fabrice Canal’s Pubcon Keynote...
Learn how to optimize websites for Bing’s AI-powered algorithm with insights from Fabrice Canal’s Pubcon keynote. The post Bing’s AI Algorithm: Insights From Fabrice Canal’s Pubcon Keynote appeared first on…

How To Create an Effective Editorial Calendar in 7 Steps [2023]
Looking to make your content planning more efficient? Explore this ultimate 2023 guide to creating an editorial calendar (includes a free template)!

Trust the Badge: Google’s System For Safe Online Shopping
Learn how Google’s safety measures, including automated vetting and store badges, protect shoppers and build trust. The post Trust the Badge: Google’s System For Safe Online Shopping appeared first on…

Chrome FLEDGE Update Provides Hope For PPC & SEOs
Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO. The post Chrome FLEDGE Update Provides Hope For…

Get These 6 Types of Backlinks (+ 4 Types to Avoid)
Because when it comes to building the wrong links, this can be a costly error that can seriously damage your site or, worse, a client’s. This article will help you…

Daily Search Forum Recap: February 27, 2023
Here is a recap of what happened in the search forums today…

SEO Split Test Result: The Impact of Removing SEO Copy on Ecommer...
How did removing the SEO copy on the category pages of an ecommerce site affect its organic traffic? Read the case study to find out

Google Ads Announces Changes To Location Targeting Settings
Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved. The post Google Ads Announces Changes To Location Targeting Settings appeared first on Search Engine Journal.

Google: Don’t Combine Site Moves With Other Big Changes
Learn from Google’s Search Relations team how to minimize risks and avoid traffic loss during domain changes. The post Google: Don’t Combine Site Moves With Other Big Changes appeared first…

Google’s John Mueller On Rewriting Your Content With ChatGP...
Google’s John Mueller went back and forth multiple times with some SEOs on the topic of using ChatGPT not to write content from scratch but to rewrite existing content. The…

Google Product Reviews Update: Wild & Wide Volatility & S...
Well, this last February 2023 product reviews update has been pretty volatile and we have seen some significant ranking changes and the chatter within the SEO community has been pretty…

Vlog #212: Sam Michelson On CRM, Partners, Drip Campaigns & P...
In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dive into CRM software and how they use it…

Bing AI Chat Now Tests Response Tones: Precise, Balanced & Cr...
Microsoft Bing is testing a feature to set the tone you get from Bing AI Chat. You can select precise, balanced and creative tones.


Bing “Content Medically Reviewed By” Doctor For Healt...
Microsoft Bing now shows if the content is medically reviewed by a medical professional for health-related search queries. So if you search for [heart burn] or other health-related queries, Bing…

Google Pulls The Current List Of Googlebot IP Netblocks From Prod...
Gary Illyes from Google noted that the list of Googlebot IP addresses that Google started to publish in 2021 and has updated last month is actually maintained in real-time by…

Google Introduces AI-Powered Search Ads
Google has recently announced new tools to enhance search ads’ performance with artificial intelligence (AI). The post Google Introduces AI-Powered Search Ads appeared first on Search Engine Journal.

All In One SEO WordPress Plugin Vulnerability Affects Up To 3+ Mi...
AIOSEO WordPress plugin contains two vulnerabilities affecting versions up to and including 4.2.9 The post All In One SEO WordPress Plugin Vulnerability Affects Up To 3+ Million appeared first on…

Form Tracking With Google Analytics (Via WordPress And GTM)
Tracking form submissions is a crucial aspect of marketing success as it allows organizations to gather valuable data about their audience and their preferences. The post Form Tracking With Google…

Diggity Marketing SEO News Roundup—Feb 2023
SEO is on the precipice of perhaps its biggest shakeup ever. This roundup will get you up to speed on some of the most important research, guides, and news items…

301 Redirect: What It Is & How It Impacts SEO
A 301 redirect is an important part of technical SEO. Learning what it is and how to implement it can help improve your SEO performance.

9 Years of the Google Algorithm
If it feels like Google search is changing faster than ever, it’s not your imagination. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in 2009. On…

Content Marketing Goals: How Many & Which Ones
First, it mistakes goals for outcomes of content marketing. Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality. In this article,…

20 Online Business Ideas That Actually Work
I’ve started over half a dozen online businesses in my life (three of which were highly successful, and one of which I sold for multiple six figures). What I’ve learned…

Daily Search Forum Recap: February 24, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Search News Buzz Video Recap: Google Product Reviews System Updat...
So much to discuss this week in the SEO video recap – just so much. Let’s start with a new confirmed Google update, and the February 2023 Google product reviews…

Google Maps App For Android Adds “Business” Profile T...
The Google Maps app for Android has seem to add a new tab to manage your business profile(s). The tab shows a store icon with the word “Business” below it….

Google Ads Performance Max Adds Brand Exclusions, Page Feeds, Vid...
Google Ads announced four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools and more reporting. Ginny Marvin, the Google Ads Liason, said…


Google Site Move Documentation Updated
Google has updated the site move related search documentation this week. It seems like most of the changes were mostly about simplifying things around site moves, removing some content, clarification…

Google: Embedding Local Reviews Collected By Third Parties Does N...
Google’s John Mueller was asked if it would help with web rankings in Google to embed reviews from sites like Facebook, Bing, Google, etc on your web site. John said,…

Report: Over 50% Of Google Search Business Flows Through Apple De...
Did you know that (1) over 50% of the Google search business goes through an Apple device and (2) Google also gives Apple a share of the Chrome iOS (and…

GTmetrix: How To Use The Speed Test Tool
Learn how to use this online speed-testing tool to track and analyze your site’s speed and performance. The post GTmetrix: How To Use The Speed Test Tool appeared first on…

Helping Google Navigate Your Site More Efficiently — Whiteboard F...
This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl your site, and what you can do…

7 Marketing Objective Examples (+ How to Set Yours Right)
It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time. Deciding where your marketing focus should be…

Daily Search Forum Recap: February 23, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google Updates Guidance On How to Qualify For Discover Traffic
Google clarifies guidance on Discover traffic to increase emphasis on helpful content and the Helpful Content System The post Google Updates Guidance On How to Qualify For Discover Traffic appeared…

LinkedIn Introduces SEO Tools For Articles
Discover how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features. The post LinkedIn Introduces SEO Tools For Articles appeared first on Search Engine…

8 Techniques To Get More Customer Reviews For Your Local Business...
Your online reputation is everything. Here are some ways you can generate third-party reviews that will build customer trust. The post 8 Techniques To Get More Customer Reviews For Your…

Google Tests Blocking News Content For 4% Of Canadians
Google is conducting tests that block some Canadians’ news content in response to a new government bill, Bill C-18. The post Google Tests Blocking News Content For 4% Of Canadians…


Google: Google Discover Impacted By Many Search Signals, Includin...
Google has updated both the Google Discover help documentation and the Google helpful content system page documentation to clarify that Google Discover uses many of the same signals as Google…

New Bing AI Chat Now On Mobile With Voice Search
Yesterday, Microsoft announced that the new Bing AI Chat features are available for some users on the Bing mobile app and Edge mobile app on iOS and Android. And with…

Google Search Console Updates Users & Permissions Controls
Google Search Console pushed out a security control update that reworked how the user and permissions management works. This is to bring over the old Webmaster Tools version to the…

Google: Favicons No Longer Need To Be Hosted On Same Domain
Google has updated its favicon search developer documentation to now say that you don’t need to host the favicon in the same domain in order to be eligible for a…