Franchise SEO: How to Optimize for Local Search Results
Learn how franchise SEO can boost visibility, drive traffic, and attract local customers to your business.
8 Best Free Google SEO Tools: What They Do & How to Use Them
Discover eight free Google SEO tools and why and how you should use them to power your online strategy.
10 Business Benefits of Content Marketing
Learn about the benefits of content marketing, like growing brand awareness and increasing conversions.
Google Confirms: Quality Is Foremost Factor In Search Indexing
Quality content is the top factor influencing Google’s indexing and crawling decisions, per a discussion in a recent podcast. The post Google Confirms: Quality Is Foremost Factor In Search Indexing…
Daily Search Forum Recap: September 19, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search can…
Top 8 Website Audit Tools for 2023: An In-depth Comparison
If you believe that the technical structure of a website plays a crucial role in determining the site’s ranking on search engines and its overall user experience, you’re in good…
6 Tips to Make Your Press Release SEO Friendly in 2023
Find out if press releases are effective for SEO in 2023. Plus six tips to optimize your creation process.
SEO for Real Estate: How To Stand Out From Your Competition
Learn about real estate SEO and seven tips to help motivated buyers find your site before your competitors‘.
How to Create an Effective PPC Strategy in 7 Steps
A PPC strategy is a focused plan to achieve marketing goals. Learn to use search ads for your business.
Google Search Generative Experience Tests New AI-Generative Snaps...
Google is testing a new design and layout for the Google Search Generative Experience AI-generated snapshot answer. The new design bakes the AI answer into the more traditional user interface…
New: Google Ads Indicator “Limited By Bid Strategy”
Google Ads has a new indicator that may show up in your Google Ads advertiser console or dashboard named “limited by bid strategy.” This may show when Google thinks your…
CRM Integration: What It Is, Why It Helps, and How to Do It
Explore CRM integration, why it’s important for customers and your business, and best practices to use.
Google Search Can Now Check Bard’s Answers
Google Bard now has deeper integration with Google Search, where you can use Google Search to double-check the responses Google Bard provides. Google will then tell you if Google Search…
Some Local SEOs Reporting Google Business Profile Emails Not Bein...
Some local SEOs are reporting that they are not receiving emails from Google Business Profiles. They are not getting notified via email when they are being added to a Google…
Google Ads UA3 To Google Analytics 4 Conversion Mapping Causes Co...
Google Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to GA4) and it caught some advertisers off guard, despite numerous…
Yusuf Mehdi & Mikhail Parakhin New Roles At Microsoft With Pa...
Microsoft’s chief product officer Panos Panay is leaving the company and with that there were some internal leadership changes. Including Yusuf Mehdi and Mikhail Parakhin who are both super involved…
How Mr Digital streamlined website migration and boosted traffic ...
Agency Mr Digital is a UK-based, data-driven, digital marketing agency that assists small and medium-sized enterprises (SMEs) achieve substantial growth and ROI. They offer a comprehensive suite of services, including…
Google Display Network: What Is the GDN & How to Use It
The Google Display Network (GDN) is a group of millions websites, apps, and videos where your Google ads can appear.
HTML Link Code: How to Create Hyperlinks with HTML (+ 9 Examples)
To create links in HTML, you wrap the content in tags and use the href attribute. Learn how in our guide.
15 Effective Content Marketing Tips to Skyrocket Your Results
Follow these 15 content marketing tips to attract audiences and help meet your goals.
The Importance Of Starting Your SEO Campaign With Strategy Develo...
SEO strategy is important for many reasons ranging from maximizing return to having an organized plan to manage tactics and the work overall. The post The Importance Of Starting Your…
What Is a Lead Generation Website? (And How to Build One)
This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more. While an entire…
Daily Search Forum Recap: September 16, 2023
Here is a recap of what happened in the search forums today…
Google Antitrust Trial Week 1: Feds Paint Picture Of Search Bully...
Google confronted over search deals in first week of landmark antitrust trial. The post Google Antitrust Trial Week 1: Feds Paint Picture Of Search Bully appeared first on Search Engine…
What Is Clickbait? Does it Actually Work + 3 Examples
Clickbait is misleading or sensationalist content created to earn page views on a website. But does it work?
Vlog #241: David Iwanow On Big Companies With Google Algorithm Up...
In part one, we got to learn about David Iwanow and why it is important to reinvent yourself in this space, over and over again. In part two…
Report: Google Search Things To Know Rarely Showing Now?
It seems like the Google Search feature for “things to know” has significantly dropped and is rarely showing now both on desktop and mobile. I am personally not seeing things…
Google AdSense Gains Real Time Verification & Meta Tag Verifi...
Google AdSense has improved its site verification methods with a real-time site check, meta tag verification method, and Ads.txt improvements.
Google Tests Blue Highlighting Text Within Search Result Snippets
Google seems to be testing highlighting portions of text in the search result snippets. This seems different from the highlighting of featured snippets, people also ask, things to know or…
Bing Tests Lock Icon In Search Results For Secure Websites
Bing is testing showing a lock icon in the Bing Search results for snippets from secure websites. Previously, Bing tested secure site labels and HTTPS labels in those positions but…
5 Time-Tested Blog Post Templates for Compelling Content
Check out our five blog post templates, plus details on structure, proper usage, and examples.
Google Search Tests European Union Energy Labels On Products
Google is testing displaying the European Union energy labels or icons on some product search results. The energy efficiency of the appliance is rated in terms of a set of…
What Is Markup Language? Examples, Types & Definition
Markup language is a coded language that helps format and present what is on a specific document.
Branded Content: What It Is & How to Create It
Branded content is content that shows your company’s values in a way audiences can connect with. It’s a great way to boost brand awareness.
How Plural Keywords Impact Search Intent For Ecommerce [Data Stud...
This original data study reveals impact on search intent, aiding smart decisions for product and category pages. Refine your ecommerce strategy with fresh insights. The post How Plural Keywords Impact…
Daily Search Forum Recap: September 15, 2023
Here is a recap of what happened in the search forums today…
Evergreen Content: What It Is & How to Create It
Evergreen content is content that remains relevant for a long period of time. Discover its role in SEO success.
Paid Traffic: What It Is & How It Works in 2023
Paid traffic is all visitors who land on your website by clicking a paid ad. Learn how paid ads can help you attract more visitors and drive more sales.
The Unique Rank Volatility Patterns of the August 2023 Core Updat...
On August 22, 2023, Google announced the release of its August 2023 core update. The rank volatility trends surrounding the update were unprecedented, which makes diving into this update particularly…
Marketing Calendar: How to Build One + 5 Free Templates
A marketing calendar is a detailed schedule of marketing activities. Learn how to build one.
13 Best SEO Chrome Extensions You Can Use for Free
The top Chrome extensions for SEO to strengthen your SEO content, strategy, and results.
Search News Buzz Video Recap: Google Helpful Content Update, Post...
We got another official Google ranking update, the September 2023 helpful content update. This week, we had our first post-Google core update tremors and fluctuations. After saying they would a…
Google September 2023 Helpful Content Update Rolling Out With Imp...
Last night, Google began to roll out an update to the Helpful content system – the Google September 2023 Helpful Content Update. What is new is not the part about…
Google: Site Name Issues Massively Dropped Since Last Algorithm U...
Danny Sullivan, the Google Search Liaison, said on X that the number of issues and complaints posted in the forums about site names being wrong in Google search has “massively…
Google Drops All How-To Rich Results For Desktop (& Mobile) S...
In August, Google announced it would do away with How-to rich results on the mobile search results. Now, Google has decided to completely do away with How-to rich results both…
New Google Merchant Center checkout_link_template Attribute
Google Merchant Center has added a new attribute named checkout_link_template. Including this new attribute lets you include a checkout URL in your product data which gives online shoppers the option…
Google Business Profiles Attributes For Nursing Room & Are Ch...
Google has added a couple of new attributes to Google Business Profiles. One is for does the location has a nursing room for mothers to feed their babies and the…
17 Best SEO Blogs & Bloggers to Follow in 2023
The best SEO blogs include Semrush, Backlinko, Search Engine Journal, and Google Search Central.
Google Completely Removes How-To Rich Results
Google is simplifying the SERPs by removing the How-To rich results from desktop and mobile search in all languages The post Google Completely Removes How-To Rich Results appeared first on…
What Is a Subdomain? A Beginner’s Guide
Subdomains are a great way to expand your website. Learn how to use them to organize content.
Follow Our Content Audit Process for 2023 (Template Included)
Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to…
Rich Snippets: What Are They & How Do You Get Them?
Rich snippets aren’t a Google ranking factor, but they can make your website’s search results stand out from the crowd. So what exactly are rich snippets, how are they different…
Google September 2023 Helpful Content Update – Changes To The Alg...
Google’s September 2023 Helpful Content Update contains two algorithm changes that affect how sites are ranked The post Google September 2023 Helpful Content Update – Changes To The Algorithm appeared…
Daily Search Forum Recap: September 14, 2023
Here is a recap of what happened in the search forums today…
How to Build Topical Authority (and Why it Matters)
Learn how to build topical authority in your niche with our beginner’s guide.
Unlock the Power of Organic Search With Restaurant SEO
Use Restaurant SEO to boost your online presence and gain more visibility for your restaurant. Here‘s how.
Revamp Product Listings for SERPs with These Ecommerce Insights
Expand your ecommerce business to Google SERP features to help increase revenue. Learn about each product-oriented Google SERP feature and how they perform on desktop and mobile. Read our study…
DALL-E 2 by OpenAI: How to Create Digital Art in a Few Seconds
DALL-E 2 by OpenAI creates original graphics from text. Learn how it works and how to use it effectively.
Marketing 101: What Is Audience Research?
Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging,…
Google Search Products Overlay With Zoomable Product Images
Google Search now zooms in on product images when you are previewing a specific from on the right-hand panel. All you need to do is hover your mouse cursor over…
Google FAQ Rich Results Now Only Displayed For Authoritative Site...
A month ago, Google told us that FAQ rich results in the Google search results will be shown for only authoritative sites but we waited over a month and nothing…
Google Search Tests Trending Labels In Explore Brands Section
Google is testing adding trending labels to the Explore Brands section in the Google Search results. The Explore Brands section is not new, it was added a year or so…
Google Promoting Search Generative Experience In Traditional Sear...
Google is now showing banners and overlays to promote its new Search Generative Experience directly in its traditional search results interface. The overlay says “Search with an AI-powered boost, try…
Google Maps/Local Tests Third Party Reviews Again
Google Maps and Google Local are testing showing third-party reviews for Google Business Profile listings. It has been over a decade since Google Maps showed third-party reviews, reviews not left…
How to Pick an SEO Agency to Help You Dominate the SERPs
So, you’ve decided you’re ready to enlist the help of an SEO agency. But before hiring someone to do the heavy lifting for you, there is still more work to…
11 Ways to Win at Local Marketing (Online and Off) + Examples
Learn 11 local marketing tactics to help you reach your local target audience—online and off.
How I Secured $300k In Grants For My Community-Based Business
Get organizations to see the value in your business. Discover how to apply for grants and grow your community-based business with this guide. The post How I Secured $300k In…
State Of SEO: Agency & In-House Pros Navigate Industry Disrup...
Our State Of SEO survey is split into 2 separate reports to address distinct challenges and opportunities faced by an agency or in-house professional. The post State Of SEO: Agency…
Daily Search Forum Recap: September 13, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
2023 Website Launch Checklist (Pre-Launch and Post-Launch)
Want to know how to launch a new website? Read now for everything you need to know.
11 Best Website Optimization Tools in 2023 (Free + Paid)
These website optimization tools can help you increase your website traffic and drive conversions.
Google Search Ranking Update Volatility Tremors Around September ...
I am seeing some early signs of maybe the first set of tremors post the Google August 2023 core update, which completed rolling out on September 7th. The new tremors…
Google: Meta Description Length Does Not Matter For Ranking Algor...
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, “I’m sorry to tell you, those numbers…
Advertiser Lost Thousands Of Dollars Lost During Google Ads Exper...
A respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost…
Bing Chat Working On Custom Instructions Through Useful Memory Fe...
The CEO of Bing from Microsoft, Mikhail Parakhin, said that Bing Chat is working on custom instructions for Bing Chat in the form of “a less geeky, more useful way…
Google: No Such Thing As “Back To The Same” For Searc...
The other day we covered how Google’s John Mueller said that there is no way to prevent traffic loss after a website revamp. John this morning added that there is…
Navigating Travel SEO: An In-depth Guide
Learn travel SEO strategies to reach more customers, increase bookings, and grow your business.
What Are Content Mills? Everything New Writers Should Know
Love them or hate them, thousands of companies use content mills. Here’s what writers need to know.
Ethical Marketing: Definition, Principles, & Examples
In this guide, we’ll explore the principles it encompasses and how you can incorporate them into your business. This depends on your principles and what you define as ethical—but to…
Daily Search Forum Recap: September 12, 2023
Here is a recap of what happened in the search forums today…
Google Updates Crawler Documentation To Fix A Typo
Google updated official crawler documentation to fix a typo in a user agent string that could cause errors in crawler identification The post Google Updates Crawler Documentation To Fix A…
SEO for Publishers: How to Maximize Content Visibility
Overcome obstacles to grow visibility and ad revenue with our guide to SEO for publishers.
The Best Website Builder for Small Business Owners (2023)
What’s the best website builder for small business owners? Discover the one for your needs in our guide.
Google: There Is No Way To Prevent Search Traffic Loss From A Web...
Google’s John Mueller was asked if there is a way to prevent search traffic loss while launching a new website revamp. This specific case has URL changes with folders and…
Google: Very Few Robots.txt Files Are Over 500KB
Gary Illyes shared a nice little tidbit on LinkedIn about robots.txt files. He said that only a tiny number of robots.txt files are over 500 kilobytes. I mean, most robots.txt…
Google: Use Hreflang When Sitelinks Go To Wrong Country Version
Google’s John Mueller said if you see that your sitelinks in Google Search are going to the wrong country version URL on your site, then try using hreflang. John said…
Google On Content On E-Commerce Category Page: Stay Away From Low...
We covered the topic of SEO for e-commerce category pages a number of times here. But Gary Illyes from Google addressed the topic last week in an SEO office hours….
Google To Force Some Suspended Advertisers To Get Verification Be...
Google in October will start to require some advertisers who have their accounts suspended to complete the advertiser verification in order to have the account re-issued. Google said this does…
How to Measure SEO ROI and Share It to Your Team and Clients
Website optimization is an intricate and multifaceted process that requires significant investment. Understanding where your budget goes helps you save money on effective strategies. So if you want to see…
What Is Omnichannel? (+ Tips to Create Seamless Experiences)
Learn how to create a unified brand experience with an omnichannel strategy that today‘s customers expect.
What Is an SEO Specialist and How to Become One
Discover what an SEO specialist does and how you can develop your SEO skills to further your career.
How Long Should An SEO Migration Take? [Study]
In this study and learn to provide better estimations and communications with non-SEO stakeholders of their migration projects. The post How Long Should An SEO Migration Take? [Study] appeared first…
Google Updates Search Console Shopping Tab Listings Report
Explore the latest updates to Google Search Console’s Shopping tab and how merchants can use them to optimize product listings. The post Google Updates Search Console Shopping Tab Listings Report…