Google Keyword Planner Organize Keywords Into Ad Groups Officiall...
Back in August that Google added a new feature to the Keyword Planner tool to organize keywords into ad groups. Ginny Marvin, Google’s Ads Liaison, said last Friday (yes, months…
Google Rolls Out December 2022 Helpful Content Update
Google confirms another helpful content update is rolling out across search results. It started on December 5 and will take two weeks to complete. The post Google Rolls Out December…
Google Ads Conversion Lift Tutorial For Advertisers
Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video. The post Google Ads Conversion Lift Tutorial For Advertisers appeared first on…
New LinkedIn Analytics: More Insight Into Followers & Top Pos...
LinkedIn is rolling out new analytics data for users with more insight into their followers and top performing posts. The post New LinkedIn Analytics: More Insight Into Followers & Top…
How To Eliminate Render-Blocking Resources
Improve how users experience your site by learning how to identify and eliminate render-blocking resources. The post How To Eliminate Render-Blocking Resources appeared first on Search Engine Journal.
How To Create A Social Media Content Plan
Planning will help you develop more effective topics and engaging content vs. creating posts spontaneously. Here’s how to create a social media calendar. The post How To Create A Social…
7 Ways To Bolster Your Sustainable Competitive Advantage
Nothing impacts your company’s survival more than the strength of its workforce. Bolster that, and you’ll increase your competitive advantage. The post 7 Ways To Bolster Your Sustainable Competitive Advantage…
How To Optimize The Largest Contentful Paint & Rank Higher In...
Learn how to speed up your website & rank higher on SERPs. Hint: Largest Contentful Paint is the most important site speed metric for Google. The post How To Optimize…
The 25 Best Small Business Ideas for Budding Entrepreneurs
Always dreamed of starting your own business, but no idea where to begin? Without a clear goal in mind, you might not be sure what’s best for you or what…
Daily Search Forum Recap: December 5, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google’s Desktop Search Results Are Now Continuously Scrollable
Google is making desktop search results more like mobile with an update that lets users continuously scroll through multiple pages. The post Google’s Desktop Search Results Are Now Continuously Scrollable…
December 2022 Google Webmaster Report
Welcome to the big Google Webmaster Report for December 2022, the last one for the 2022 year. It was a fun 30 days or so; we learned a lot. The…
New Retired Google Crawlers Document With DuplexWeb-Google Being ...
Google has updated its Google Crawler / User Agent help document with a new section for “Retired Google crawlers.” With that, Google announced the retirement of the short-lived DuplexWeb-Google User…
Vlog #200: Jeremy Meindl On CRM Targeting To Get A Girl (He Marr...
Part one and part two with Jeremy Meindl was more on black hat SEO stuff and now in part three…
Large Google Search Ranking Algorithm Updates & Volatility Co...
Every Monday, I end up covering an unconfirmed Google search ranking algorithm update but this past week, going into the weekend, was even more volatile than the others. I am…
Google Clarifies Using Noindex & 404 Status Codes For Crawl B...
On Friday, Lizzi Sassman from Google updated the crawl budget management help document with two more topics. Specifically, Google added two new myths to the crawl budget documentation.
Have Content Load First For JavaScript Heavy Sites Says Google
Gary Illyes from Google posted a PSA (public service announcement) of sorts on Mastodon and LinkedIn for sites that are heavy with JavaScript. He said that you should try to…
How to Build an Effective Data Strategy for Your Business
A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing…
Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company
Acquisition of hybrid workplace collaboration company strengthens Mozilla’s plans for growing their suite of products The post Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company appeared first on Search Engine Journal.
The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker St...
Discover how you can get the most out of this Google Ads Pacing Dashboard, including a free Looker Studio template. The post The Ultimate Google Ads Pacing Dashboard For 2023…
WordPress Hit With Multiple Vulnerabilities In Versions Prior To ...
WordPress recommends immediate action to fix multiple vulnerabilities discovered in versions prior to 6.0.3 The post WordPress Hit With Multiple Vulnerabilities In Versions Prior To 6.0.3 appeared first on Search…
Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaign...
Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they’re never stale. The post Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns…
6 Checkout Page Examples And How To Optimize Them
Ensure your customers leave happy, with your products in their shopping baskets. Check out 6 examples, their websites’ pros and cons, including a checklist. The post 6 Checkout Page Examples…
Sneak Peek: The MozCon 2023 Speaker Line-Up
The year may slowly be wrapping up but we’ve got an extra special, early gift to share before you log off that laptop and put away your favorite travel mug….
Google Doodle For Seasonal Holidays 2022
Google has posted its “Seasonal Holidays” Google Doodle for the month of December – the holiday month. Google did this last year as well, and while the past few days…
Rackspace Hosted Exchange Outage Due to Security Incident
Details emerge that Rackspace outage due to a security incident – Customers encouraged to migrate to Microsoft 365 The post Rackspace Hosted Exchange Outage Due to Security Incident appeared first…
Link Building for SEO: The Beginner’s Guide
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Daily Search Forum Recap: December 2, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just saying today…
SEO Split Test Result: Adding the Category Name to Product Page T...
We added the category name to product page titles on the e-commerce site. Read more to find out why.
Poll: SEOs Are Mixed On Importance Of Domain Age For Google Ranki...
A recent Twitter poll by Tim Soulo shows that SEOs are super mixed in their opinion of the importance of domain name age on SEO and Google rankings. The poll…
Google Shows Download Your Google Business Profile Data When You ...
In the new Google Business Profile manager, in Google Search, when you go to the option to remove your Google Business Profile from Google, Google will show you that you…
Google Search Doesn’t Rotate Its Index
Here is a bizarre question that was asked on the Google office hours video asking if Google rotates its index. The question kind of makes sense, because the SEO who…
19 Years Covering The Search Industry
It has now been 19 years that I’ve been writing on this site, covering what you – the search marketers are talking about from within the search community. Today marks…
Search News Buzz Video Recap: Google Thanksgiving Volatility, Lin...
Since Friday of Thanksgiving last week, we have been seeing a lot of chatter and volatility with Google Search. Google said they improved the accuracy of the Discover performance report…
Google Search Tests New Box “Maps On This Topic” &...
Google Search is showing and maybe testing news and top stories related boxes with a headline that says “maps on this topic.” Also, Google can also know what publications you…
Google: If Your Most Important Page Is Terrible, Then That Is Not...
Google’s John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are…
Semantic HTML: What It Is and How to Use It Correctly
Semantic HTML conveys real meaning through HTML tags. Here‘s what you need to know and how to use it.
What Is Cost Per Click (CPC) & Why It Matters
Find out how to calculate cost per click—the price you pay for each click on your pay-per-click (PPC) ads.
Is IP Address A Google Ranking Factor?
Does your IP address help or harm your rankings in search? Continue reading to learn whether IP addresses are a Google ranking factor. The post Is IP Address A Google…
How To Achieve 7-Figures With Your Law Firm Marketing Website
Here’s how to achieve seven figures with law firm website marketing. The post How To Achieve 7-Figures With Your Law Firm Marketing Website appeared first on Search Engine Journal.
Transitioning From Excel To Python: Essential Functions For SEO D...
Learn the Python equivalents of your favorite Excel formulas to speed up your data analysis and automate repetitive tasks. The post Transitioning From Excel To Python: Essential Functions For SEO…
What 2022 SEO Shifts Could Mean For 2023 & Beyond [Webinar]
For SEO pros looking to get ahead of the curve, our next webinar focuses on how to handle frequent algorithm changes and market shifts. The post What 2022 SEO Shifts…
SEO Gap Analysis — Whiteboard Friday
Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you’ve got very limited space on the first page of the SERPs, you need to…
Brighten Your Holiday with A Very Merry Semrush Marketing Calenda...
It’s the most wonderful time of the year, full of fairy lights, gift-giving, and carols galore—not to mention a time to create some of your most memorable campaigns!
Daily Search Forum Recap: December 1, 2022
Here is a recap of what happened in the search forums today…
A New Era Of Google Search: What It Means For SEO
Google continues to evolve how users search and how data is presented. Here are surprising ways Google is changing what it means to search. The post A New Era Of…
Google Sues Company That Impersonates Google Through Scammy Telem...
Google announced it has filed a lawsuit against “scammers who sought to defraud hundreds of small businesses by impersonating Google through telemarketing calls.” You know, the calls from “Google” asking…
Twitter Now Puts Recommended Tweets In Everyone’s Feeds
Twitter is expanding recommended tweets to all users, including people who managed to avoid them until now. The post Twitter Now Puts Recommended Tweets In Everyone’s Feeds appeared first on…
Google: URLs Don’t Have To Be In Same Language As Content O...
Back in 2015, Google said the URL should be in the same language as the content of the page. But now, Alan Kent from Google said the URL doesn’t have…
Google Tests Map Interface Within Search Result Snippets For That...
Google is testing placing the map of the business you searched for in the search results area under the snippet(s) for that listing. Google is also testing a slightly updated…
Google Improved The Search Console Discover Performance Report
Google has annotated the Discover performance report in Google Search Console, saying the report has been improved. Specifically, Google said it improved the system for counting clicks and impressions within…
New Google AdSense Format: Side Rail Ads
Google has announced a new AdSense ad format named side rail ads. Side rail ads stick to the sides of your web pages when the user viewing the page is…
LinkedIn’s New Focused Inbox Surfaces More Relevant Messages
LinkedIn is upgrading its messaging experience with a new ‘Focused Inbox,’ which aims to cut down on spam and surface more relevant messages. The post LinkedIn’s New Focused Inbox Surfaces…
Google Updates Display & Video 360 Account Level Suspension P...
Google is introducing a new ad and account policy and suspension page specifically for Display and Video 360 users. Read on to explore the updates. The post Google Updates Display…
How a Dutch marketing start-up secured the #1 spot on Google for ...
Agency b2bmarketeers.nl is a popular b2b marketing blog that was created by Marcel Nanning in 2011. It has since become a leading resource for marketing professionals in Dutch-speaking countries. Visitors…
8 Creative Real Estate Marketing Ideas And Examples
From ensuring website loading speed to crafting great social media content, these 8 strategies can help you generate more leads and foster sustainable business growth. The post 8 Creative Real…
Why Everyone In Your Business Wins With SEO
SEO has a very obvious benefit to companies. More traffic, more leads or sales, more revenue. But how else can SEO skills and activity help? The post Why Everyone In…
Finance Marketing: How To Form A Successful Content Strategy
This pocket guide has all the insights you need to navigate the ins and outs of content marketing within the finance industry. The post Finance Marketing: How To Form A…
How To Combine SEO & PPC Keyword Strategies For More Effectiv...
Learn a simple, 3-step marketing method for combining your SEO & PPC keyword data to get better organic & paid results & more effective ROI. The post How To Combine…
What Are Intercept Keywords, and How Can They Help?
You might be forgiven for thinking that driving traffic via Google is all about targeting high-volume keywords that are low in competition. Sure, that can be part of making search…
Google Answers If Splitting A Long Article Could Result In Thin C...
Google answers if a long article that is split into interlinked pages risks being seen as thin content The post Google Answers If Splitting A Long Article Could Result In…
Daily Search Forum Recap: November 30, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says again,…
Google: Links Have Less Impact Today Than In The Past
A Googler remarked that links have “a lot less significant impact” today than they previously did in the past The post Google: Links Have Less Impact Today Than In The…
Google Adds 2 New Metrics To GA4 Reports
Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. The post Google Adds 2…
8 Signs It’s Time To Fire A Bad Client & How To Do It
This article explains why you should end a client relationship, how to amend the relationship, and how to terminate the partnership. The post 8 Signs It’s Time To Fire A…
Google: Disavowing Random Links Flagged By Tools Is A Waste Of Ti...
Google says that disavowing random links that a tool has flagged is not a good use of time The post Google: Disavowing Random Links Flagged By Tools Is A Waste…
Google: Noindexed Pages Do Not Impact Crawl Budget
Google’s Search Relations team confirms noindexed pages don’t adversely impact a website’s crawl budget, no matter how many a site has. The post Google: Noindexed Pages Do Not Impact Crawl…
Google: We Do Not Crawl & Index Niche Shorter Content More Or...
In the last Google office hours, Gary Illyes said that Google is not more likely to crawl or index shorter or more niche content better or worse than other forms…
Google: A Page’s Content Does Not Need To Be Indexed For Th...
Here is a good one-liner from Google’s John Mueller on the technicalities of the Google index. John said on Twitter “A page’s content doesn’t need to be indexed for a…
Google: Links Have A Lot Less Significant Impact For Ranking Toda...
Duy Nguyen from Google’s search quality team said in the Google office hours video that “backlinks as a signal has a lot less significant impact compared to when Google Search…
Google: HTTP/3 Likely Won’t Help Your SEO
Google’s John Mueller said on the last Google office hours that using HTTP/3 for your server will likely not have any impact on your SEO or rankings in Google Search….
Google: We Have Algorithms To Detect & Demote AI Altered Plag...
Duy Nguyen from Google’s search quality team said in the Google office hours video that Google has “algorithms to go after” those who post AI plagiarized content, he the algorithms…
Google Shares New Info About Vulnerabilities Found In Chrome
Google security researchers are sharing new information about vulnerabilities detected in Chrome, Firefox, and Windows. The post Google Shares New Info About Vulnerabilities Found In Chrome appeared first on Search…
Why SEO Testing is a Must – Practical Examples
If you are doing advanced SEO without testing your theories, you are taking unnecessary risks. This article explains why.
What Is Data-Driven Marketing & Why Is It Important?
Data-driven marketing is when marketers base strategies on consumer data. Learn how it can benefit you.
What Are E-A-T and YMYL in SEO? How to Optimize for Them
E-A-T and YMYL can have a huge effect on your Google search rankings. Here‘s what you need to know.
Ex-Googler Answers Why Google Search is Getting Worse
Ex-Googler Marissa Mayer says there’s nothing wrong with Google Search, it’s the web that’s getting worse The post Ex-Googler Answers Why Google Search is Getting Worse appeared first on Search…
Is Fresh Content A Google Ranking Factor?
To decide if “freshness” could be a ranking factor, we need to understand what the “Freshness” algorithm updates mean and how they affect search rankings. The post Is Fresh Content…
Top 8 SEO Certifications (Free & Paid)
SEO certifications demonstrate your expertise. Read our list of the best courses with SEO certificates.
SEO ROI: How To Ensure Performance Tracking Matches Goals
Not sure which SEO metrics are useful and which aren’t as prioritized? Discover which metrics in-house, agency, and freelance SEOs agree and disagree on. The post SEO ROI: How To…
Social Media Content Strategy: From Start To Finish
A social media content strategy is your treasure map to earning ROI from social media. Learn how to create one in 7 steps. The post Social Media Content Strategy: From…
Long-tail vs. Short-tail Keywords: What’s the Difference?
Because of that, long-tail keywords are generally easier to rank for and tend to attract searchers with more specific intent. This has made targeting them a widely adopted SEO tactic. …
Google: HTTP/3 Doesn’t Impact SEO
Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can directly impact a website’s SEO. The post Google: HTTP/3 Doesn’t Impact SEO appeared first on…
Daily Search Forum Recap: November 29, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Got a lot…
Ex-Googler On Featured Snippets: Google is More Hesitant To Send ...
Ex-Googler offers opinion that uptick in featured snippets is because Google is “concerned about some of the low-quality experiences out on the web” The post Ex-Googler On Featured Snippets: Google…
Google Local Service Ads Heading Label Tests
Google is testing various headlines for the Local Service Ads. Two of them show the “Ads” label and one does not, while they all test different headlines for the ad…
Google Business Profiles Now Showing Review Time For Some Edits
Google may now show you the time it takes to review a requested edit in Google Business Profiles. So if you edit, let’s say, your business category, Google may show…
Google Business Profile Can Notate Previous Location
The new Google Business Profile interface in Google Search to update your local listing can show the previous location your business was listed at before you tried to move that…
Study: Longer Reviews Stay At The Top Of Google Local Listings Lo...
Joy Hawkins team did another small local ranking study in Google and found that the longer reviews, the wordier reviews, tend to rank towards the top of the reviews and…
Google Tests Carousel Format For Things To Know
Google is testing the Things to know search refinement expander feature in a carousel format. Normally, the Things to know is in this list format but here Google is testing…
The Complete Guide to Mobile SEO – 8 Tips & Best Practi...
Mobile SEO is key to getting Google traffic. Read this complete guide to optimizing your site for mobile users.
Microsoft Makes 3 Predictions For PPC Trends In The New Year
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly. The post Microsoft Makes 3 Predictions For…
Biggest Challenges Facing SEO In 2023 [Survey Results]
Our State of SEO report finds machine learning & AI, Google updates, and third-party cookie deprecation are the greatest expected shifts in SEO in 2023. The post Biggest Challenges Facing…
12 Powerful Email Marketing Tips You Need To Know
Email marketing is still one of the effective ways to promote your brand. Follow these 12 actionable tips to ensure you’re using email marketing wisely. The post 12 Powerful Email…
10 Remarketing Lists To Boost PPC Performance
With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel. The post 10 Remarketing Lists To Boost PPC Performance appeared…