Marketing To Gen Z: How To Do It The Right Way
Gen Z may be a trickier market but done right, you’ll gain loyal followers with influence and spending power. Discover 10 tips for Zoomer customers. The post Marketing To Gen…
Local Pack Header Specificity Vanishes while Local Packs Downtren...
In July of this year, Dr. Peter J. Meyers and I published a report analyzing an element of Google’s local results we termed “local pack headers”. About a month after…
How To Choose The Best Rank Tracker For Your SEO Needs
Don’t be afraid to change ranking tools. Learn what to look for in an SEO tool & discover how to successfully onboard it! The post How To Choose The Best…
Daily Search Forum Recap: November 28, 2022
Here is a recap of what happened in the search forums today…
Elon Musk Shares Vision For “Twitter 2.0”
Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” including longform tweets, encrypted DMs, user-to-user payments, and more. The post Elon Musk Shares…
Vlog #199: Jeremy Meindl On Churn and Burn SEO & No Linking B...
In part one, we learned about Jeremy Meindl, why he loves pushing the line in SEO and how he never was caught with any of his SEO spam efforts. In…
Thanksgiving Holiday Google Search Ranking Algorithm Update ̵...
For the past several weekends, I’ve been reporting about a Google search ranking algorithm update that hit on a Friday and continued throughout the weekend. Well, last weekend was the…
So Many SEOs Just Don’t Know Guest Post Links Should Be Nof...
The other day, I covered a poll that showed about half of SEOs still use guest posting for SEO purposes. Then a few days later, an SEO asked John Mueller…
Google Local Reviews Bar Representing Positive Vs. Unfavorable Me...
Google lets you dive into some of the reviews on a business listing, so if you say show me the reviews of the bar in a hotel, Google will let…
Twitter Rolls Out 3 New Ways To Advertise
Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites. The post Twitter Rolls Out 3 New Ways To Advertise appeared…
Bing Tests Favicons In Front Of People Also Ask
Microsoft Bing is testing placing a favicon or icon of some sort in front of the people also ask results. The screenshot example below is from Frank Standtmann, a German-based…
Google: There Is No SEO Compliance Score
Google’s Search Liaison, Danny Sullivan, said there is no such thing as an SEO compliance score from Google. He said instead think about avoiding technical errors, don’t spam, and use…
What Does Chip-Making Demand Tell Us About Search Demand?
Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out. The post What Does Chip-Making Demand Tell…
SEO Salaries 2022: Industry Growth & Many New SEO Professiona...
How much do SEO professionals earn and is there room for new SEOs in the market? Discover what the industry pros have to say. The post SEO Salaries 2022: Industry…
Google Tag Manager: A GA4 Beginners Guide
Let’s take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial. The post Google Tag Manager: A GA4 Beginners Guide appeared first on Search…
[Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Differen...
Whatever SEO tool you’re using, understand what it’s best used for and discern which one you believe when running an analysis. The post [Semrush Vs. Ahrefs: Why Are The Number…
How To Improve SEO: Strategies To Try First
Not sure how to improve your SEO and where to start? Start with these on-page elements you can focus on to rank well. The post How To Improve SEO: Strategies…
4 Common Mistakes E-commerce Websites Make Using JavaScript
Despite the resources they can invest in web development, large e-commerce websites still struggle with SEO-friendly ways of using JavaScript. And, even when 98% of all websites use JavaScript, it’s…
Daily Search Forum Recap: November 25, 2022
Here is a recap of what happened in the search forums today…
SEO Split Test Result: Removing COVID Advisory Notes (Too Soon?)
Most people believe Covid-19 is over, is it time to remove coronavirus information from your pages? Read to find out.
Google: 60% Of The Internet Is Duplicate
And you think you have a duplicate content problem on your site? Google said, “60% of the internet is duplicate.” Gary Illyes posted this slide at the Google Search Central…
Search News Buzz Video Recap: Google Weekend Updates, E-A-T For A...
Google probably did yet another weekend search ranking algorithm update, I see a pattern here. Google’s Hyung-Jin Kim said E-A-T is used for all queries, not just YMYL. Google documented…
Google Tests New People Also Ask User Interface
Google is testing a new design, layout, and user experience for the people also ask box in the Google Search results. This interface has results side by side and stacked…
GoogleBot Can Now Crawl From Outside The US
Gary Illyes from Google announced at the Google Search Central Live in Singapore yesterday that Googlebot, Google, can now crawl from outside of the US. He said, according to reports,…
Google Business Profiles Now Offering Suggested Services Areas
When you create a Google Business Profile and now go into creating service areas, Google may now offer you a list of suggested service areas in your region. Just be…
Matt Cutts Fought With Sergey Brin & Larry Page On That Googl...
Some of you may know that in the early days of Google, Google’s co-founders, Sergey Brin and Larry Page would say Google Search was immune to search spam. Matt Cutts,…
What Is E-Marketing? — Definition, Types, & Examples
E-marketing, or electronic marketing, refers to the marketing of goods and services through the internet.
Is Domain Name A Google Ranking Factor?
Does your domain name have an impact on search results? Let’s take a closer look at the debate. The post Is Domain Name A Google Ranking Factor? appeared first on…
What Is Search Forecasting And Why Is It Important?
Make more informed decisions by learning how to predict organic search traffic, even in unprecented times. The post What Is Search Forecasting And Why Is It Important? appeared first on…
3 Important Google Updates to Understand — Whiteboard Friday
With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you three of the most important types of search engine updates that can affect…
How to Use HARO (And Alternatives) to Get Killer Backlinks
So should you still try to get media coverage this way? Absolutely! There are tons of links up for grabs. Not just any links. Super high authority links that can…
Top 10 Essential Website Optimization Strategies
How can one boost rankings in today’s competitive SEO landscape? Focus on these 10 website optimization essentials and set yourself up for long-term success. The post Top 10 Essential Website…
A Comprehensive Guide To Marketing Attribution Models
This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them. The post A Comprehensive Guide To Marketing…
Inspiring Content Personalization Examples For B2B
Customers expect personalization, and if you’re not taking advantage of it, you’re missing out. The post Inspiring Content Personalization Examples For B2B appeared first on Search Engine Journal.
Daily Search Forum Recap: November 23, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Can you believe…
Google Ads Account Managers Shouldn’t Contact Clients Directly
There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. The post Google Ads Account…
9 Steps To A Future-Proof Social Media Strategy In A Web3 World
Having a documented social media strategy is important. Here’s how to create an effective one to level up your Web 2.0 and prepare for Web3. The post 9 Steps To…
Poll: Many SEOs Still Guest Post For SEO
A poll by Marie Haynes shows that many SEOs are still doing guest posting for SEO purposes. The poll had over 400 responses and only 44% of those who responded…
Google Key Moments SeekToAction Markup Supports 12 Languages
Google key moments is a feature where Google Search highlights the sections in a video through a chapter-like interface. Google added support SeekToAction markup for videos on your site, so…
Google Discover Changes “More Recommendations” Label ...
In March, I wrote a post about “More recommendations” being surfaced in Google Discover. The call to action would show up after researching products in Google Search and would lead…
Google Maps Tests New Sidebar Navigation
Google is testing a new thin sidebar navigation on the left side of the maps interface. The sidebar has the Google Maps pin icon, then the explore tab, then trips,…
Bing Promoting TikTok In Search Results
Microsoft Bing seems to be promoting TikTok video results within the Bing search results. If you do a search for some videos, Bing might add a box on the left…
Google’s John Mueller On When To Use Subdomains
Just when you thought John Mueller of Google was done responding to sub-domain SEO questions – well – now we have a new social platform – so… John said on…
Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search...
Twitter CEO Elon Musk sets his sights on improving the website’s search functionality, enlisting the help of prolific hacker and long-time critic George Hotz. The post Elon Musk Hires Prolific…
Is Using Google Analytics A Search Ranking Factor?
Is Google Analytics really powerful enough to influence Google search results? Let’s take a closer look. The post Is Using Google Analytics A Search Ranking Factor? appeared first on Search…
An Introduction To Using R For SEO
Leave a bigger impact on your business. Discover how to connect R to your SEO work, plus how you can learn it in-depth (for free). The post An Introduction To…
A Practical Guide To Multi-Touch Attribution
Learn the difference between 4 multi-touch attribution models to leverage them, and ultimately create better conversion rate optimation. Here’s how to do it step-by-step. The post A Practical Guide To…
How To Analyze Your Content & Craft A Winning Strategy In 202...
Learn how to identify content that works for you and create new, high-quality, authoritative content based on your findings. The post How To Analyze Your Content & Craft A Winning…
The Leading Characteristics of Review Writers, Review Readers, an...
Common sense is a useful asset, and as it turns out, it’s a fairly reliable guide when it comes to navigating the big world of online local business reputation. However,…
8 Easy (But Effective) Ways to Grow Your Email List
You can make money at the click of a button whenever you need to with a strong email list. Unlike other marketing channels, you have full control and ownership here….
YouTube Brings Photo Editing & Quizzes To Community Posts
YouTube is giving creators new tools to work with when publishing community posts, with the addition of photo editing features and interactive quizzes. The post YouTube Brings Photo Editing &…
Daily Search Forum Recap: November 22, 2022
Here is a recap of what happened in the search forums today…
Google Documents Search Ranking Updates As Systems; Labels Live O...
Google has published a new document named a guide to Google search ranking system. That document outlines the “notable” ranking updates that are currently live and running for Google Search…
Google: Last Batch Of Sites Moving To Mobile-First Indexing Comin...
Once again, Google’s John Mueller said the last batch of sites still being indexed using desktop indexing is going to be moved over to mobile-first indexing “soon.” John said this…
Google AdSense Rewarded Ad Gate Beta
Google AdSense is testing a new ad type for publishers named Rewarded Ad Gate beta program. This program is something Google has in AdMob and basically lets you serve some…
The State of SEO With SEJ’s Ben Steele – Ep. 293
If you’re planning your 2023 SEO strategy, you need to know what’s coming. SEJ Senior Editor Ben Steele shares insights on the State of SEO. The post The State of…
Google’s New Spam Policy: Policy Circumvention
Google has added a new spam policy for policy circumvention. The new section was added to the Google spam policies document and basically says if you try to go around…
Google Wants Examples Of URLs That Should Be Indexed But Are Disc...
Gary Illyes is back on social, not Twitter, but on Mastodon and he asked for examples of URLs that you think should be indexed but instead give you the status…
7 Ways To Improve Local SEO & Attract New Business
Let’s take you through how you can win new customers and improve your visibility through local SEO. The post 7 Ways To Improve Local SEO & Attract New Business appeared…
Competitor Mapping: What Is It & How To Do It
Not sure where to start? Automate your competitor mapping process in 5 easy steps. The post Competitor Mapping: What Is It & How To Do It appeared first on Search…
How to Create an SEO Content Strategy (Follow the Ahrefs’ Framewo...
At Ahrefs, SEO-driven content marketing is our main marketing type. And it’s been hugely successful for us, helping us grow our ARR consistently over the years. This is a…
Daily Search Forum Recap: November 21, 2022
Here is a recap of what happened in the search forums today…
TikTok’s New Tool Gives Businesses Helpful Audience Insights
A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies. The post TikTok’s New Tool Gives Businesses Helpful Audience Insights appeared…
Google Publishes Guide To Current & Retired Ranking Systems
A new guide to Google’s ranking systems will keep you informed about which systems are used to rank search results and which ones are retired. The post Google Publishes Guide…
Bing Webmaster Tools To Undergo Maintenance Today Between 10 and ...
Bing Webmaster Tools will undergo scheduled maintenance between 10am and 1pm ET today. The Microsoft Bing Search toolset posted this notice at the top of the tool when you login…
Google SEO Docs Adds The Unsupported Meta Tags & Attributes
Google has made a minor update to the meta tags and attributes that Google supports help documentation and added the two tags Google does not support. Those include the meta…
Yet Another Weekend Google Search Ranking Algorithm Update –...
Here we go again, I am reporting about yet another Google search ranking algorithm update over another weekend. That makes it several weekends in a row and I do plan…
Google “Why To Watch” Carousel For Google Movie Revie...
Google seems to have added a new carousel to the movie search results named “why to watch.” This carousel contains movie critique reviews, which is not new, but the user…
Vlog #198: Jeremy Meindl On Manipulating Google Search & Neve...
Jeremy Meindl is the co-founder of Target IQ and we spoke about the hotel we are in, its history of it, and the fire he risked his life showing how…
Google: E-A-T Applies To Every Single Query
Out of the Hyung-Jin Kim interview from SMX Next last week, we not only got the scoop on the Coati algorithm but also Hyung-Jin Kim told us that E-A-T is…
How to Make Your Own FAQ Pages & 25 Examples to Get Started
FAQ pages allow you to address common customer issues. Learn the ins and outs of creating an FAQ page.
How To Bypass Big Brands Bidding Up Your Terms
Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond. The post How To Bypass Big Brands Bidding Up Your…
Leading A Data-Driven Content Marketing Journey With Vitor Peçanh...
Rock Content’s CMO Vitor Peçanha shares what it takes to be a high-impact leader in a data-first culture. The post Leading A Data-Driven Content Marketing Journey With Vitor Peçanha appeared…
A Different Way of Thinking About Core Updates
These days, Google algorithm updates seem to come in two main flavors. There’s very specific updates — like the Page Experience Update or Mobile-Friendly Update — which tend to be…
How to Find Niche Keywords for SEO in 3 Steps
In other words, these are the “sustainable” and “recycled” jackets in the overall jacket market. Niche keywords can be an opportunity to attract highly targeted traffic in a short…
Are Press Releases Still Good For SEO?
Press releases can be a useful tool for SEO, but only if they’re used correctly. Learn how to employ them as part of your online strategy. The post Are Press Releases…
Daily Search Forum Recap: November 18, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched a…
Search News Buzz Video Recap: Google Coati Update, More Weekend T...
This week, we learned that Google’s Panda update at one point in time evolved into what was called the Google Coati update. Google also had another weekend update last week….
Beware Of Fake Ownership Requests From Google Business Profiles
I am sure many of you have received one or two (or more) requests from Google Business Profiles saying the owner is requested access to maintain your business. I just…
Google Rolls Out Multisearch, Lens, AR, Maps & Other Expanded...
Google announced a bunch of features around Google Search, Google Maps, Google Lens and more that are now rolling out in the US and some other regions. This goes across…
Google: Redirects From Non Relevant Pages Won’t Cause The D...
Dawn Anderson asked Google’s John Mueller if redirecting a non-relevant page would cause the destination page (where the redirect it going towards) to be less relevant and cause any ranking…
Google: Rich Results Manual Actions Can Lead To Removal Of Rich R...
Google’s Danny Sullivan said that not only can a rich result manual action result in the removal of your rich results from displaying in Google Search but also it can…
Google: Don’t Randomly Change The Author Name, Use Author A...
Google’s John Mueller was asked about the impact of changing the author’s name on an article. John gave three pieces of advice in response to the question, (1) use author…
SEO Split Test Result: The Impact of ItemList Structured Data on ...
We added ItemList structured data to give search engines more context about the listings of an online marketplace site. Read more to find out why.
WordPress SEO: The Ultimate Guide in 28 Actionable Steps
Follow these 28 WordPress SEO steps to improve your rankings and get more organic traffic to your website.
Domain Authority: Is It A Google Ranking Factor?
In this article, we will explore what Domain Authority is and the evidence as to whether it is a Google ranking factor. The post Domain Authority: Is It A Google…
Users Lose Confidence That Twitter Will Survive
Millions of tweets signal perception that Twitter is ending soon as mass resignations inspire users to lose confidence that it will stay online The post Users Lose Confidence That Twitter…
How To Write Great SEO Titles
In this brief-but-thorough guide, we’ll walk you through what you need to know to take your title strategy to the next level. The post How To Write Great SEO Titles…
Why Bulk Content Creating For Social Media Saves You Time
Social media managers can save time by adapting these content calendar templates for clients. Learn the why, how, and when to use them. The post Why Bulk Content Creating For…
How To Build A Winning MarTech Stack In 2023
Learn how to choose the right MarTech stack to help you automate tasks and streamline your workflow for better performance. The post How To Build A Winning MarTech Stack In…
Advanced On-Page SEO Optimizations — Whiteboard Friday
Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the…
Should You Buy Backlinks in 2022? It Depends
This is why many people turn to buying backlinks. But if you’ve been offered links in exchange for money, should you do it? Is it worth the price? Or will…
Daily Search Forum Recap: November 17, 2022
Here is a recap of what happened in the search forums today…
Google’s New Local Search Features Are Finally Here
Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone’s camera. The post Google’s New Local Search…