Search Engine Journal

What Is Newsjacking: 5 Examples That Get It Right

Gain more positive brand awareness when you newsjack a trending topic correctly. Read on to get inspired by 5 successful examples from various brands. The post What Is Newsjacking: 5…

Search Engine Journal

LinkedIn: Top 25 Fastest Growing Jobs

LinkedIn has published a report on the fastest-growing jobs worldwide, with individual lists broken down by country. The post LinkedIn: Top 25 Fastest Growing Jobs appeared first on Search Engine…

Search Engine Journal

Google Removes Embedded Podcasts From Search Results

Google has quietly removed embedded podcasts from search results. Users will no longer be able to listen to podcast episodes directly from the SERPs. The post Google Removes Embedded Podcasts…

SE Roundtable

Google Search “Related Products”

Google has a “related products” section in its search results. This seems similar to the similar products concept, but it looks like the other query expansion options for Google Search…

SE Roundtable

Google Discontinues Google Posts Insights

Google Posts insights is no longer working, it has been discontinued according to the Google Business Profiles API documentation for the deprecation schedule.

SE Roundtable

Google Maps Tests Business Photo In Round Map Pin

Google is testing displaying a round map pin that has a business photo in the pin itself. This is supposedly working on some Google Maps devices when you request directions.

Search Engine Journal

What Is A Conversion Funnel? Optimize Your Customer Journey

Recognize the complexity of your customers’ intent to reach and engage them effectively. The post What Is A Conversion Funnel? Optimize Your Customer Journey appeared first on Search Engine Journal.

Ahrefs

Resume for an SEO Specialist

Let me show you how. To get started, simply go to my SEO resume template and make a copy of it so you can follow along.    Let’s start by…

Ahrefs

Quora Ads: Over $200K Spent. Here’s What I Learned

I’ve been using Quora Ads since it began in 2017, spent over $200K advertising for three global brands, and given lectures on how to succeed in it. I’ve managed campaigns…

Ahrefs

How to Do a SERP Analysis

It’s important because not all keywords are created equal. Some are harder to rank for than others, so you must choose wisely. In this guide, you’ll learn how to analyze…

Search Engine Journal

YouTube Launches New Analytics & Custom Shorts Thumbnails

In its latest round of updates for video creators, YouTube is launching more detailed analytics data and enabling Shorts thumbnail customization. The post YouTube Launches New Analytics & Custom Shorts…

SE Roundtable

Google Search Tests New Location Override Feature

For a long, long time, Google has given searchers a way to override the location Google Search thinks you are searching for. Often, that location was in the footer, but…

SE Roundtable

Google Search Perspectives & Opinions

Google seems to be testing a new box in the search results named perspectives and opinions. The naming convention reminds me of Google perspectives, but this acts differently, as the…

SE Roundtable

Google Local Check Wait Time Button

Google is testing a “check wait time” button for some local results in the Google search results. I guess this tells you how long you have to wait to receive…

Search Engine Journal

Microsoft & OpenAI Bring AI Models to Developers Worldwide

Microsoft is announcing the general availability of its Azure OpenAI service, which allows developers to create applications utilizing technology like ChatGPT. The post Microsoft & OpenAI Bring AI Models to…

Moz

After Google: Should SEOs Jump Ship?

There was a pre-search-engine age. It’s hard to conceive of now, but there was. Even in the early days of search engines, when Ask Jeeves, Yahoo, and Excite still competed…

SE Roundtable

Daily Search Forum Recap: January 16, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Ahrefs

9 Tactics to Increase Brand Awareness (Tried & Tested)

Countless tactics can increase your brand awareness. Technically, any piece of your marketing communication can be the first time someone from your target audience hears about you. But we’ll focus…

Search Engine Journal

Twitter Cuts Off Access To Third-Party Apps

In a move sparking controversy across tech and developer communities, Twitter appears to have cut off access to third-party apps like Twitteriffic and Tweetbot. The post Twitter Cuts Off Access…

SE Roundtable

Google Business Profiles Attribute Details Beta

Google Business Profiles seems to be testing, beta testing, the ability for businesses to add more details, to “say more about” their business attributes.

Search Engine Journal

Sitelinks: What Are They & How Do You Get Them?

Don’t overlook sitelinks if you’re trying to gain more visibility online. Here’s what you need to know so you have better chances of gaining clicks. The post Sitelinks: What Are…

Search Engine Journal

Will ChatGPT Take Your Job?

Automation and AI promise to revolutionize the way many people work, but don’t worry – you’re still going to be needed for a long time. The post Will ChatGPT Take…

Search Engine Journal

Downloadable Content Strategy Template And How To Use It

Target your audience at every stage of the marketing funnel consistently. Here’s how to develop a content marketing strategy (with free templates!) The post Downloadable Content Strategy Template And How…

Ahrefs

SEO Automation: 9 Tasks That Save You Time & Money

SEO automation is the process of using software to perform repetitive SEO activities you previously did manually, saving you time to work on SEO strategy and execution. In this article,…

Ahrefs

The 5 Best Long-tail Keyword Generator Tools

Thanks to their low popularity, they’re often less competitive and easier to rank for than short-tail keywords. This makes them an excellent target for new websites. In this guide, you’ll…

SE Roundtable

Google Sponsored Label In Product Listing Results

Google is now testing the Google Ads sponsored label in the product listing results within the more products section in an additional result. I cannot replicate this, but Saad AK…

SE Roundtable

Google Knowledge Panel Recent Images Carousel

Google has a “recent images” photo carousel for some knowledge panels. For example, Google had this for a search on the [golden globes] last week, where it shows photos from…

Search Engine Journal

Google Cloud Launches New AI Tools for Retailers

Google Cloud is launching new and updated AI tools to provide customers with a smoother online shopping experience and assist retailers with in-store inventory management. The post Google Cloud Launches…

Search Engine Journal

How To Use Pinterest For Ecommerce

Pinterest bursts with potential. Learn how to approach the unique platform to boost your ecommerce sales. The post How To Use Pinterest For Ecommerce appeared first on Search Engine Journal.

Search Engine Journal

Free Content Plan Template To Adapt To Your Needs

Supplementing your content strategy with a content plan is essential for marketing success. Here’s a downloadable template to help you create one. The post Free Content Plan Template To Adapt…

Ahrefs

How to Use Google Keyword Planner in 2023

In this guide, you’ll learn how to get some serious SEO value from Keyword Planner.  Google Keyword Planner is free. All you need is a Google Ads account to use…

Search Engine Journal

Microsoft Announces Store Ads & Other Updates

Microsoft makes its first advertising product announcements and updates of 2023. Here’s everything advertisers need to know. The post Microsoft Announces Store Ads & Other Updates appeared first on Search…

SE Roundtable

Google Search Tests Trending Stories From Country/Region

Google Search is testing displaying news stories for users in a specific country or region, from a specific country or region. Google titles this section, “Trending stories from country/region” and…

SE Roundtable

Google: Keep Your HTML Head Section Clean

Google’s John Mueller said when it comes to your HTML head section, you want to ensure that section is clean and tight. If possible, you don’t want it to have…

Ahrefs

How Zapier Built a Content Marketing Machine

That was the challenge I faced when I became the second member of Zapier’s editorial team in 2014. Zapier’s team had built a tool to automate your tedious business tasks….

Search Engine Journal

How Do You Differentiate Goals From KPIs?

What is the difference between a goal and a KPI? Learn what each of them mean in the world of SEO. The post How Do You Differentiate Goals From KPIs?…

Search Engine Journal

What Is Paid Media: Types & Examples

Paid media is different from PPC advertising, but relates to a broader advertising scope. Learn the difference with these examples and find what works. The post What Is Paid Media:…

Moz

5 Times ChatGPT Steered Me Wrong in Local SEO

If it looks like a cat and sits like a cat, it must be… OpenAI’s ChatGPT is a novelty that most SEOs are exploring right now for its ability to…

SE Roundtable

Daily Search Forum Recap: January 11, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Search Engine Journal

OpenAI May Introduce A Paid Pro Version Of ChatGPT

OpenAI has announced on its Discord server that it may soon introduce a paid pro version of its popular AI-powered chatbot, ChatGPT. The post OpenAI May Introduce A Paid Pro…

Ahrefs

How Many SEO Keywords Should a Page Really Target?

In the rest of the article, I’ll explain why and how.   Going forward, we’ll differentiate between two kinds of keywords.  The primary keyword, also called the target keyword, is…

Search Engine Journal

YouTube AdSense: How To Get Started

Not sure how to sign up for a YouTube Partner Program or AdSense? Start earning from your YouTube videos with this easy step-by-step guide. The post YouTube AdSense: How To…

Search Engine Journal

What Is The Content Marketing Funnel?

Gain a thorough understanding of your target customer, how they think, what they are looking for, and how you can solve their problem. The post What Is The Content Marketing…

Search Engine Journal

6 Ways SEO Pros Are Using ChatGPT Right Now

AI continues to show great potential for revolutionizing search engine optimization. Here are ways SEO pros are using ChatGPT now. The post 6 Ways SEO Pros Are Using ChatGPT Right…