Key Insights That Agency SEO Professionals Should Know
Discover more key agency SEO insights with our State of SEO: Agency Report, and use your newfound knowledge to plan your strategy for next year. The post Key Insights That…
Google Search Console Goes Adds Shopping & Merchant Features
Google has added a new shopping section to the Google Search Console platform. Google added a shopping tab that includes a quick way to create a Merchant Center account, access…
Google On The Most Expensive Pages To Crawl & Does It Matter
There is a fun Twitter thread where Google’s John Mueller and SEO Elmer Boutin talk about expensive pages for Google to crawl. John starts off by explaining that Google doesn’t…
In-House SEO: Key Insights To Inform Your 2023 Strategy
Download our dedicated in-house SEO report and learn how to set your team up for success next year. The post In-House SEO: Key Insights To Inform Your 2023 Strategy appeared…
What Is an H1 Tag? Why It Matters & Best Practices for SEO
An H1 tag is code that marks up the title of a webpage. Learn how to use H1s and why they‘re important.
Google Tests Picture In Picture For Videos In Search Results
Google is testing a picture-in-picture mode for videos that are shown in the search results. You can click on the video preview image and play the video at the bottom…
Google Business Profiles “Showing The World Cup” Attr...
With the World Cup just around the corner, Google is asking certain businesses, like bars, restaurants and other venues if they will be showing the world cup at their location….
Google Tests New Local Knowledge Panel Photo & Street View La...
Google is testing a new user interface and design for the photos and street view imagery in a local panel knowledge panel within Google Maps. This is being spotted by…
Wix Announces New Way To Edit Page Level SEO Settings
Wix announced a new feature that let’s users update SEO factors like structured data and meta tags at the page level from one location The post Wix Announces New Way…
Increase Website Traffic: 8 Secrets From Popular Blogs
Let’s break down the eight ways you can increase website traffic with insights from popular blogs and brands. The post Increase Website Traffic: 8 Secrets From Popular Blogs appeared first…
Social Media Logos: How To Use & Where To Download Them
Social media icons are a great way to boost your follower numbers and connect with your audience. Use them without worrying about legal issues. The post Social Media Logos: How…
6 Social Advertising Tips For Financial Brands
Perfect your social advertising campaigns for a far-reaching and powerful marketing impact. The post 6 Social Advertising Tips For Financial Brands appeared first on Search Engine Journal.
Evidence of New Twitter Features Leaked By Security Researcher
Security researcher leaks evidence of new Twitter features under development, including end-to-end DM encryption and an anti-cyberstalking measure The post Evidence of New Twitter Features Leaked By Security Researcher appeared…
Inbound vs. Outbound Marketing: What’s the Difference?
In this post, you’ll learn how to decide which is better for your business. Let’s start with the basics. Inbound marketing is a marketing strategy that aims to “pull customers…
Daily Search Forum Recap: November 16, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Have you ever…
Google Makes It Easier To Get Products In The Shopping Tab
Google is making it easier for ecommerce stores to get their products showcased in the shopping tab in search results. The post Google Makes It Easier To Get Products In…
What’s new at Ahrefs? (Oct 2022)
Let’s get right into it. New URL Rating (beta) You’ll see this beta version of our new URL Rating in the score card and history chart in Overview, as well…
SEO Testing: 8 Experiments To Improve Organic Traffic
As algorithms change and new technologies emerge, your SEO strategy needs to evolve with them. This is where testing your SEO comes in. The post SEO Testing: 8 Experiments To…
Elon Musk’s Twitter Takeover: A Timeline Of Events
Elon Musk became the owner and CEO of Twitter on October 27, 2022, after acquiring the social media company for $44 billion. The post Elon Musk’s Twitter Takeover: A Timeline…
Google: We Pick Up On URL Patterns That Don’t Work But Shou...
Google’s John Mueller confirmed that GoogleBot will crawl and pick up on URL patterns that simply do not work on your site. I mean, we have all seen this happen…
Google Posts / Updates Adds Cropping Photo Tool
Google has added to the Google Business Profiles Google Posts or Updates section the ability to use a cropping tool when you upload photos to your updates. So now you…
Google Coati Algorithm – The Google Update You Never Heard ...
At SMX Next yesterday I have the privilege of interviewing Hyung-Jin Kim, the Vice President of Google Search. Hyung-Jin Kim has been working on search quality for the past 20…
Google: Cross Link Words In Your Content When It Is Relevant &...
Google’s John Mueller said that while it does make sense to cross-link between your content on your website, you should do it only when it is relevant and within the…
Google AR Products & Clippable Coupons Live
It looks like the Google AR products, at least for shoes, and the clippable coupons feature is now live. If you search for various shoes or sneakers, you will see…
Announcing: The Impact of Local Business Reviews on Consumer Beha...
A warm welcome to Moz’s first large-scale survey on the habits of local business review readers, review writers and successful owner responses. Our survey uncovered interesting insights and actions local…
What Is Bounce Rate and What Is a Good Rate?
Here‘s what you need to know about bounce rates, what a good bounce rate is, and how to improve yours.
Meta Launches Campaign To Support Small Business Shopping
Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season. The post Meta Launches Campaign To Support Small Business…
Google Search Console: Is It A Ranking Factor?
You can get lots of helpful information from Google Search Console to guide your SEO efforts. But is it a ranking factor? Let’s dig in. The post Google Search Console:…
What Is A Target Audience And How Do You Find It
The more you know about your target audience, the more chances you have of meeting goals. Here’s what you need to know to find them. The post What Is A…
SEO For News: Complete Top Stories Keyword Research Guide
This guide to news SEO will equip you with a quick keyword research framework to win in Google’s top stories. The post SEO For News: Complete Top Stories Keyword Research…
How Social Media Search & Short-Form Video Are Revolutionizin...
Learn how to market your brand on social media to boost your organic discoverability and reach. The post How Social Media Search & Short-Form Video Are Revolutionizing SEO [Webinar] appeared…
Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without ...
Learn how to tackle campaign management at scale with these global SEO strategies. The post Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without Losing Control appeared first on…
Daily Search Forum Recap: November 15, 2022
Here is a recap of what happened in the search forums today…
Twitter Fires Senior Engineers for Opinions Shared in Private Sla...
Senior engineers with over ten years experience fired from Twitter for privately sharing their opinions. Elon Musk and mock-apologizes for firing “these geniuses” The post Twitter Fires Senior Engineers for…
Google Is Restoring Missing Reviews In Business Profiles
Google is fixing a bug that caused reviews to go missing from Google Business Profiles. Google confirms reviews are getting restored. The post Google Is Restoring Missing Reviews In Business…
YouTube Testing In-App Shopping In Shorts
YouTube is adding new shopping features to its short-form video platform that will now allow users to make purchases as they scroll through their feed. The post YouTube Testing In-App…
Bing Trending Or Top Picks For You & Google Also Nearby For P...
Here are some cute features spotted in both Microsoft Bing and Google Search around products. Bing is testing showing “trending for you” or “top picks for you.” Google is testing…
Local Study: Review Recency Impacts Google Local Rankings
Another small study done by Joy Hawkins says that the recency of reviews does impact the rankings of those local business listings in Google Search and Google Maps. Like the…
More “Google Explore” Testing As The Dynamic SERP Fea...
In June of 2022, Mordy Oberstein first spotted a new SERP feature being tested called Google Explore. That’s where a feed of content shows up after a user scrolls through…
Google Recommends Dot Over Commas Numerical Separators In Review ...
Google has updated its review snippet structured data help documentation to recommend using dot separators in numerical review values over comma separators in numerical review values. Both dots and commas…
Google Ads Data Missing From Looker Studio Or Google Sheets with ...
There are reports that in some cases you can be missing some of your Google Ads data and campaign information when you use the Google Analytics 4 API in conjunction…
Microsoft Video Ads Are Now Broadly Available
Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns. The post Microsoft Video Ads Are Now Broadly Available appeared first…
Your Old Link Building Outreach Tactics Aren’t Working Anymore: H...
My first cold link building outreach went out campaign 8 years ago. Dozens of people responded, and we received more media mentions than expected. But today, you‘ll need a new…
12 Reasons Your Website Can Have A High Bounce Rate
Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it. The post 12 Reasons Your Website…
Google Updates Review Snippet Structured Data
Google updated the review snippet structured data to standardize how numbers are written The post Google Updates Review Snippet Structured Data appeared first on Search Engine Journal.
SEO Tutorial For Beginners (7 Steps To Learn)
For your client’s or company’s SEO campaign success, understand the basics and work your way to becoming an SEO pro in 7 digestible steps. The post SEO Tutorial For Beginners…
Tips For Bidding On Holiday Season Trending Keywords
This article is designed to give you some tips and tricks for bidding on holiday season trending keywords. The post Tips For Bidding On Holiday Season Trending Keywords appeared first…
How to Do Keyword Optimization for SEO (3 Steps)
It’s a fundamental process in SEO because Google aims to serve the most relevant content to its users. In this post, you’ll learn how to optimize your new and existing…
10 Image SEO Tips To Make A Website Users Will Love
Learn how to repair image-related SEO issues to easily give your website the competitive SEO advantage you need in 2023. The post 10 Image SEO Tips To Make A Website…
The 79 Best Marketing Articles of 2022 (So Far)
Here are all the ones we’ve shared in 2022 so far: SEO Case Study (On a Budget): From 0 to 75,000 Visits a Year Learn how Ryan Durani grew a…
Daily Search Forum Recap: November 14, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Yep…
TikTok Offers New Resources & Ad Credits For Small Businesses...
TikTok is launching several initiatives to support small businesses, including tips from successful creators and $100 in ad credits. The post TikTok Offers New Resources & Ad Credits For Small…
Experts Predict Twitter Outage & Advise Downloading Your Data...
Multiple experts warn of a possible Twitter outage and encourage users to download their data now while they still can The post Experts Predict Twitter Outage & Advise Downloading Your…
Google Settles Location-Tracking Case For $391.5 Million
Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking. The post Google Settles Location-Tracking Case For…
LinkedIn + GitHub Launch 40+ Free Courses
LinkedIn is teaming up with GitHub to launch over 40 software development courses through LinkedIn Learning, all of which are free until March 2023. The post LinkedIn + GitHub Launch…
Apple Search Engine Four Years Away, At Least
The Information wrote a piece that says Apple is at least four years or more away from building its own search engine – Apple Search. We have been talking about…
Another Weekend Google Search Ranking Algorithm Update – No...
It seems as if I see more volatility signals on the weekends with Google Search than I do during the weekdays. We may have had another Google search ranking algorithm…
Google Local Reviews Shows Number Of Reviews From Reviewer By Cat...
Last week I reported on how Google Local reviews can display how many reviews a specific reviewer left in a specific city. Well, Google is also doing this by category,…
Google Business Reviews Going Missing After Suggested Edits (Scar...
Google Business Profiles and business listings reviews are going missing, dropping out completely, again, but this time it seems to be related to automated suggested edits occurring on some business…
Google Ads Paying Advertisers $100 To Enroll In Automatically App...
Google Ads is sending emails out to some advertisers offering to pay them $100 in Google Ads credits for enrolling in automatically applied recommendations. The response from the PPC community…
Vlog #197: Rick Mariano On Helping Clients Succeed Digitally Onli...
In part one with Rick Mariano we spoke about helping build LocalEdge to provide high volume digital marketing services at a low cost and then in part two we spoke…
What Is a Meta Description & How to Write One
Meta descriptions tell search engines and searchers what‘s on a webpage. Here‘s how to write a great one.
Twitter Fires 80% of Contractor Employees With No Formal Notice
Elon Musk fires nearly all Twitter contract employees, with one fired working parent tweeting how the timing couldn’t be worse The post Twitter Fires 80% of Contractor Employees With No…
Diggity Marketing SEO News Roundup—November 2022
Start November on the right foot with our latest roundup. We’ve got the guides, case studies, and news items you need to hold your competitive edge. First, you’ll pick up…
Google’s New Ad Insights Feature & 7 Tips For Competitive Ad ...
Here’s how to conduct competitive ad text research directly within Google Ads in 7 easy steps. The post Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research…
Google Analytics 4: Three Metrics You Should Know To Optimize Goo...
Prepare for UA’s last day collecting your website data and get to know three “hidden” metrics that are useful for Google Ad campaigns. The post Google Analytics 4: Three Metrics…
How to Optimize for Google’s Featured Snippets [Updated for...
Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. In fact, featured…
78 SEO Statistics for 2023
We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category or keep reading for our top SEO statistics. These are the most interesting…
How to Get a Job in SEO
I’ve also interviewed lots of exceptional candidates and some not-so-great candidates for SEO roles. So what exactly does it take to get a job in SEO? And what separates the…
Meta Announces Instagram Explore Home Ads Placement Via Marketing...
Meta announced a new way to place ads by using the ‘Instagram Explore home’ ads placement option through the Instagram Marketing API The post Meta Announces Instagram Explore Home Ads…
Vulnerabilities Discovered in Five WooCommerce WordPress Plugins
Warnings issued over vulnerabilities in five WordPress WooCommerce plugins that may affect up to 135,000 websites The post Vulnerabilities Discovered in Five WooCommerce WordPress Plugins appeared first on Search Engine…
Daily Search Forum Recap: November 11, 2022
Here is a recap of what happened in the search forums today…
Google Ads API v12 Updated Client Libraries & Code Examples
Google has updated the client libraries and code examples for the new Google Ads API version 12, which was released a couple of weeks ago.
Search News Buzz Video Recap: Google Algorithm Update Maybe, Sear...
We had yet another biggish unconfirmed Google search ranking algorithm update on November 4th and 5th. Google also removed the annotation about the search features bug and added a Discover…
Bing Tests AI Chat Feature At Top Of Search Results
Microsoft is testing the AI chat bot feature at the top of the Bing Search results. We have seen the let’s chat feature from Bing for a while now but…
Google Ads Editor v2.2 Adds Asset Library Access, Easier Ad Sched...
Google has released version 2.2 of the Google Ads Editor, this comes four months since version 2.1 was released in July. The new version gains quicker access to the Asset…
Google: Some Old Links May Be Irrelevant (AKA Link Rot)
Google’s John Mueller said that some old links to old websites may be irrelevant links, at least from a Google Search and ranking perspective.
Google Confirms Hreflang Link Tags Don’t Need To Be Hierarc...
Google’s John Mueller confirmed I think again, that hreflang link tags do not have to be in hierarchical order. When asked about this, John said that “it doesn’t matter” on…
SEO Split Test: The Effect of Search Intent-Specific Keywords in ...
Want to see what happens when you add keywords in a title that are very clearly aligned with the intent of the search? Here is what we found.
What Is Online Marketing?
Learn all about online marketing and the tools you need to grow.
Letter From the Editor: Yes, We Have to Talk About Twitter.
The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. Greetings, SEO pros, digital marketers,…
Is Bounce Rate A Google Ranking Factor?
Does Google use bounce rate to rank webpages? Let’s take a look at what the experts say. The post Is Bounce Rate A Google Ranking Factor? appeared first on Search…
Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of ...
Musk reportedly says bankruptcy not out of the question as senior execs core to Twitter’s functioning resign The post Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of The…
The 40 Best Google Tools For Productivity And Marketing
Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales. The post The 40 Best Google Tools…
The Authoritative Content Funnel — Whiteboard Friday
In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building authority, as well as the…
8 SEO Software Problems Solved By This SEO Artificial Intelligenc...
Learn how you can gain your ultimate SEO advantage by accurately predicting future SERPs so you can truly rank higher. The post 8 SEO Software Problems Solved By This SEO…
Daily Search Forum Recap: November 10, 2022
Here is a recap of what happened in the search forums today…
Mastodon Is Using Rel Noreferrer On Outbound Links Causing Visits...
Mastodon is surging with Twitter in chaos, but traffic from the social network will be hard to track. That’s because Mastodon is using rel noferrer on outbound links causing visits…
Google Removes Search Features Bug Confirmation & Replaces It...
Google has done something unusual, it has removed one of the confirmed data anomalies notes about a search features bug, and added a new note confirming a bug with Google…
Google Search Console API Delay Confirmed, To Be Fixed In Days
Google has confirmed a delay with the Google Search Console API being a bit more delayed than normal. Daniel Waisberg from Google said the “delay was caused by processing issues,…
Bug: Google Ads Disapproves Ads For Using The Word “GetR...
Yesterday, a number of advertisers were asking why there Google Ads were being disapproved. The disapproval was due to the ad using the word “get” in the ad text and…
Google Can Pass PageRank From HTTP To HTTPS URLs With Redirects
Yes, Google can pass PageRank and other link signals from an HTTP non-secure URL to HTTPS secure URL through redirects. John Mueller from Google said this is how Google does…
Google: Sites With Good Category Pages Don’t Need Internal ...
Generally, Google says you should never let Google index your internal search result pages. But John Mueller of Google said you shouldn’t even be considering going against Google’s advice here,…
New Netflix Ads Tier Comes With An Unpredictable Price
After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022. The post New Netflix Ads Tier Comes With An…