Google Ads Similar Audiences Segments Going Away Next Year
Google announced that it is doing away with similar audiences segments. Starting May 2023 new similar audiences segments will no longer be generated in Google Ads and in August 2023…
Google Pulls The Plug On Hangouts
Hangouts, which has been Google’s primary messaging services since 2013 has been ended. Users have until January 1 to migrate data. The post Google Pulls The Plug On Hangouts appeared…
Are Social Signals & Shares A Google Ranking Factor?
Do social signals affect search rankings? Let’s explore social signals as a Google ranking factor to determine their effect on search rankings. The post Are Social Signals & Shares A…
The Definitive Guide to Ecommerce SEO
This step-by-step ecommerce SEO guide breaks down everything you need to know for ecommerce websites. With tips and strategies on keyword research, backlink building, technical SEO, and more to help…
16 Tips To Keep Your Sanity And Prepare Your Shopify Store For BF...
Learn how to make the customer journey on your Shopify store smoother and reap the rewards for Black Friday and Cyber Monday sales events. The post 16 Tips To Keep…
How To Get More Out Of Search Terms Reporting In The Age Of Priva...
Keep up with Google Ads’ recent changes for a healthy digital advertising ecosystem. Reimagine how to analyze and activate campaign data with this guide. The post How To Get More…
Content Strategy: How To Win With Better Content In 2023
Want to step up your content strategy in 2023? Join this webinar and discover how to create quality content for better performance and higher rankings. The post Content Strategy: How…
How SEO Experts Predict & Fix Surprise Demand Shifts With Sea...
Learn SEO tips to help you spot a sudden change in keyword search volume trends before it throws your SEO campaigns off the rails. The post How SEO Experts Predict…
Daily Search Forum Recap: November 1, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There may have…
Google: No, Your Website Doesn’t Need 200,000 Words To Be C...
Google’s John Mueller said a website does not need to have 200,000 words to be considered authoritative. This comes after a Twitter thread said “You need around 200,000 words on…
Microsoft Advertising Performance Max Import Tool Upgraded
Microsoft Advertising announced a few upgrades to the Google Ads Performance Max import tool before the holiday season. Most of it is around importing Performance Max campings that use a…
Another Google Search Ranking Algorithm Update / Adjustment On Oc...
Some SEOs are noticing a possible Google search ranking algorithm update on or around October 28th where sites hit by the unconfirmed October 13ish update and even the spam update…
Changes To Some Of The Google Search Help Documentation
Google has made some changes to its sitemap documentation and title links documentation but has yet to document those changes. Here are a list of the changes, some might be…
Google Business Profile Photo Insights Will Go Away
Google is not going to be migrating the Google Business Profile photo analytics section, known as “Insights” from the Business Profile manager to the new performance dashboard in search. Joy…
Announcing the Keyword Research Certification: Create a Personali...
The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we talking about? Keywords, of…
Apple Offers New Ad Placements In App Store
Apple officially announced two new ad placements on the Today tab and product pages. This controversial move comes on the heels of enhanced privacy measures. The post Apple Offers New…
The Agency Tech Stack: 17 Tools to Run a 7-Figure Company
Running a digital agency can be complex without the right systems in place. Here are the best agency tech stack tools to run a more efficient, impactful company.
71% Of Marketers Are Struggling To Meet Customer Expectations
A majority of marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The post 71% Of Marketers Are Struggling To…
Google Introduces New Search Labels For Coupons & Promos
Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers. The post Google Introduces New Search Labels For…
How To Track Offline Conversions From Your Google Ads
Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account. The post How To Track…
Semantic Search With Vectors
From vector to keyword-based search (and possibly hybrid), stay updated with how search engines work. The post Semantic Search With Vectors appeared first on Search Engine Journal.
Website Performance & Health Monitoring: Tips & Best Prac...
Discover what makes a healthy (and secure) website. Learn about technical metrics and improve on them to improve your site’s performance. The post Website Performance & Health Monitoring: Tips &…
How To Create More Helpful Content With Topic Modeling & Topi...
Learn how to create authoritative topic clusters and better content with this step-by-step guide to topic modeling. The post How To Create More Helpful Content With Topic Modeling & Topic…
Google Explains Alt Text for Logos & Buttons
Google’s Lizzi Sassman & John Mueller describe the best way to write alt text for logos and images The post Google Explains Alt Text for Logos & Buttons appeared first…
Daily Search Forum Recap: October 31, 2022
Here is a recap of what happened in the search forums today…
Instagram Fixes Bug Causing Service Outages
Instagram fixed a bug causing a service outage that impacted users to varying degrees, as people reported disabled accounts and repeated app crashes. The post Instagram Fixes Bug Causing Service…
The Future of Programmatic: Transparent & Value Driven –...
Get critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more. The post The Future of Programmatic: Transparent…
Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub
Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners. The post Google Rolls Out 2 New Ways…
Vlog #195: Rick Mariano On Providing High Volume Digital Marketin...
Rick Mariano is the Vice President of Digital at Hearst and he runs LocalEdge…
How to Come up with New Ideas for SEO Tests
In this article, we explore what SEO testing is and how to come up with ideas to test, helping you generate positive, measurable, and quantifiable ROI with SEO.
This Scraper Site Got Hit Hard By The Google Spam Update
Mark Williams-Cook shared an example of a test site he was toying with that got hit super hard by the October 2022 Google spam update. He said the site was…
Keywords In Local Reviews Does Not Impact Google Local Rankings; ...
A new study from Sterling Sky shows that putting keywords in the local reviews on business listings does not help improve the local listings ranking in Google Search. The study…
Google Tests Fall Decorations In Search Results
Google seems to be testing displaying some fall season decorations in the search results. So Google is adding these colored leaves to the background of some search features.
Google Search Console Geographic Target Setting Still Visibile Bu...
On Friday, Michelle aka @Shelliweb, spotted that the Google Search Console geographic target setting feature was still visible under the legacy features. This is despite Google deprecating the feature months…
Google Showing On Time Delivery & Order Accuracy Estimates In...
Google is showing the on-time delivery percentages and order accuracy percentages in some of the Google Ads search listings. This should not come as a surprise because Google Merchant Center…
How to Use SEO for Brand Awareness
If increasing brand awareness is a top priority for your company as it is for many, have you considered the awareness-building benefits of SEO? Here‘s how to get started today.
What Does Error 404 Not Found Mean?
This post covers Hypertext Transfer Protocol (HTTP) requests and responses, common reasons for 404 errors, and how to fix them on your website.
Microsoft Launches Import Tool For Google Ads Performance Max
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. The post Microsoft Launches Import Tool For…
5 Top Enterprise Local SEO Challenges & How To Solve Them
Move beyond these common enterprise local SEO challenges. Read on to learn how to solve them. The post 5 Top Enterprise Local SEO Challenges & How To Solve Them appeared…
Research Finds Evidence Of User Dissatisfaction With Google Resul...
Recently published research shows that about 30% of searchers on Google must repeat their searches because the first set of results weren’t satisfactory The post Research Finds Evidence Of User…
TikTok: Your Guide To Quickly Growing Followers
Whether you want to grow your page organically (or with paid tools), here are tips to grow faster and appear on your customers’ feeds. The post TikTok: Your Guide To…
10 Dos And Don’ts For Building A Successful Travel Website
When it comes to SEO, your website is the foundation on which your hard work rests. Here are 10 tips for building a travel website. The post 10 Dos And…
The 7-Day Quick Start Guide to SEO + Cheat Sheet
We all start somewhere. For you, it’s your very first day of SEO. Or, more precisely—for the sake of this guide—your first seven days of SEO. If you do any…
15 Best Affiliate Marketing Tools & How to Use Them
I’ve been building and growing affiliate websites for nearly a decade and have recently made a “multiple six-figure” exit from one of my websites. If it wasn’t for the following…
SafeOpt’s 10 Trusted Ecommerce Tips To Reduce Abandoned Carts &am...
Learn how to recover ecommerce shoppers by reducing abandoned carts and improving customer loyalty to increase your online sales. The post SafeOpt’s 10 Trusted Ecommerce Tips To Reduce Abandoned Carts…
Buying Backlinks For SEO: Yes, This Is Still A Thing
Is paying for links worth the risk? In this piece, let’s take a closer look at the practice of buying and selling links for SEO. The post Buying Backlinks For…
How To Use Google Ads Keyword Forecast Tool For Predictive Keywor...
Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword…
Daily Search Forum Recap: October 28, 2022
Here is a recap of what happened in the search forums today…
Search News Buzz Video Recap: Google Spam Update Hits Hard, Query...
This week, we covered how the day after Google announced the Google October 2022 spam update was done, only then did we see some really massive changes. Google fixed a…
Old Google Page Speed Algorithms Are No Longer Used
Google’s John Mueller confirmed this morning that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience…
Google: You’d Be Lucky To End Up In The Same Place After Ch...
Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL. If you can keep the same URLs and change other things, that…
Google Analytics 4 Adds New Reporting & Features
Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Plus, Google…
Google Ads Performance Max Adds Performance Planner, Scheduled As...
Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and up to 15…
Google: Human Written Content Doesn’t Necessarily Make The ...
Google’s John Mueller said on Twitter that just because a piece of content is written by a human, it does not make that content necessarily helpful and good content. Having…
Are Nofollow Links A Google Ranking Factor?
Some argue that nofollow links have zero impact on ranking, and others claim that they still help. What’s the truth? The post Are Nofollow Links A Google Ranking Factor? appeared…
How To Unleash The Power Of Pre-Outreach Strategy
Let’s dive right into how to create and implement a pre-outreach strategy that can generate links and shares for all your content. The post How To Unleash The Power Of…
Meta Tags: What You Need To Know For SEO
Optimize your web pages and the effort to get more clicks will pay off when you follow best practices with meta tags. The post Meta Tags: What You Need To…
Metrics for Better Keyword Research — Whiteboard Friday
Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes…
The Only 2 Free SEO Audit Tools You Need
To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are…
Elon Musk Finally Owns Twitter – Fires CEO & CFO
Elon Musk completes purchase of Twitter and promises to make the platform a place for all sides to come together in a “healthy manner” The post Elon Musk Finally Owns…
SEO Data And New Opportunities – Ep. 290
SEO data and SEO for home services are full of opportunities for those who take the plunge. Dmitrii Kustov explains how to do just that. The post SEO Data And…
Daily Search Forum Recap: October 27, 2022
Here is a recap of what happened in the search forums today…
How To Get Your Site Indexed Before Launch & Why It Matters
Learn how to get your website indexed as quickly as possible when launching. The post How To Get Your Site Indexed Before Launch & Why It Matters appeared first on…
404 vs. Soft 404 Errors: What’s The Difference & How To Fix B...
Know the difference between error 404s and soft 404s and learn how to fix the SEO issues behind them. The post 404 vs. Soft 404 Errors: What’s The Difference &…
Google Ads Performance Max New Features & Best Practices
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. The post Google Ads Performance Max New Features…
Fixed: Query Data Returns To Google Search Console Queries Report...
Earlier this month, we reported that there was a bug where the Search Consoles queries report in Google Analytics, specifically Universal Analytics 3, was missing all of its data after…
Google Ads API Version 12.0 Now Available
Google has released version 12.0 of the Google Ads API. Version 11 of the Google Ads API was released in June, and version 11.1 was in August. Version 12.0 is…
Google Local Pack In Web Search Showing Up Less Often?
There are some signs that Google web search results are displaying the local pack, the local search results box, less often and for fewer queries. The most shocking state is…
Google Fixes Favicon Display Bug In Google Search
Since mid-September, there was a bug where some favicons were not showing up in Google Search at all, as we reported a week or so ago. Well, Google has now…
New Google Business Profile Web Search Menu Now Rolling Out
A few months ago, we reported Google was testing an expanded menu to manage your Google Business Profile in Google Web Search. Well, now it seems to be fully rolled…
Google Pushes Universal Analytics 360 Sunset To 2024
Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal…
The State Of SEO: Survey Data To Plan Your Next Year In SEO
Our 2nd State Of SEO report will help guide your SEO strategy into 2023 with unique data, graphs, and commentary. The post The State Of SEO: Survey Data To Plan…
Global vs. Local Websites: Which Is Right For You?
There are factors to consider when deciding to have a global site or separate local sites. Read on to determine which is better for you. The post Global vs. Local…
8 Brands Using Twitter Effectively
No two tweet strategies are alike. Take a look at some brands that use Twitter effectively and learn what makes them so successful. The post 8 Brands Using Twitter Effectively…
SEM Or Paid Social: Why Use Both?
Discover when it’s best to use one or the other, depending on where your customer is at on the marketing funnel and your goal. The post SEM Or Paid Social:…
3 Ways To Unlock Keyword Gold
Learn how to add efficiency & effectiveness to your SEO keyword research process & discover golden opportunities to rank higher on SERPs. The post 3 Ways To Unlock Keyword Gold…
Daily Search Forum Recap: October 26, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A new zero…
Meta’s Metaverse Division Loses $3.7 Billion In Q3
Meta’s Reality Labs division, overseeing augmented and virtual reality operations, lost $3.7 billion in Q3. Here are all the details from the latest earnings report. The post Meta’s Metaverse Division…
Google’s Bumper Ad Creation Tool Is Broadly Available
Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it. The post Google’s Bumper Ad Creation…
Why Tweet Comparing Google to Dying Mall Went Viral
Viral tweet exposes the reasons why thousands of users feel dissatisfaction with Google Search The post Why Tweet Comparing Google to Dying Mall Went Viral appeared first on Search Engine…
Google Ads Revenue Up Only 4.2% & Microsoft Bing Ads Revenues...
Both Google (Alphabet) and Microsoft (Bing) have announced earnings last night and both companies are down over 5% in pre-marketing trading after the news. Google’s ad revenue was up only…
Bing Full Size Search Box In Bottom Right Of Search Results
Microsoft Bing is showing the search box in the bottom right corner, when you scroll down the search results page and your browser window is wide enough to fit it….
New Zero Click Google Study Puts Zero Clicks At 25%, Not 65%
Marcus Tober at Semrush, a respected search marketing platform, published a new zero-click study that puts zero clicks across Google on average at 25% of all searches or 26% on…
Google Shopping Ads Overlay Carousel Testing Top & Bottom
Google is testing showing the overlay feature for its shopping ads, when you click the “view more” both at the top and the bottom. Here are GIFs showing how the…
Google: Link Wheels Are Against Google’s Guidelines & A...
Google’s John Mueller said that link wheels are against Google’s webmaster guidelines, I mean search essentials, because Google would consider them link schemes and thus spam.
Google Reports Slowest Revenue Growth In Nearly 10 Years
Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade. The post Google Reports Slowest Revenue…
AI Allows You To Talk With Virtual Versions Of Deceased Loved One...
Advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond the grave. The post AI Allows You To Talk With Virtual Versions…
Is Author Authority A Google Ranking Factor?
Users care about the reputation and relevance of a piece’s author. But does author authority matter in site rankings? The post Is Author Authority A Google Ranking Factor? appeared first…
How To Create Content Tagging Policies For News Publishers
Content tagging can help optimize your tag pages for better performance in search results. Learn how to implement a tagging policy for your publication. The post How To Create Content…
Backlinks: What They Are And How To Get Them
Sometimes called incoming links or inbound links, backlinks are the bread and butter of search engine optimization. Find out how to get them. The post Backlinks: What They Are And…
How To Adapt To Google’s Helpful Content & Core Updates
Explore how you can improve existing content in the same ways you’re approaching new editorial content. The post How To Adapt To Google’s Helpful Content & Core Updates appeared first…
TikTok SEO: Understanding the TikTok Algorithm
TikTok has quickly become a viral sensation, with millions of users across the globe spending hours scrolling through the app’s endless supply of videos. But for marketers, TikTok’s greatest asset…
A Simple SEO Guide for Successful Event Marketing
Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. Booking the most obvious venues, towns, and cities for your event is…
The Best Tools For Website Speed Tests (Plus How To Speed Up Your...
Learn how to make your website load faster to benefit your users, boost your visibility in search, and get more organic traffic from Google. The post The Best Tools For…
Daily Search Forum Recap: October 25, 2022
Here is a recap of what happened in the search forums today…