Google Top Products Added To Business Profiles Performance Report...
Google seems to be rolling out a new “top products” report to the performance reports within Google Business Profiles. As you know, businesses can add products in numerous ways to…
Google Search In Video
Google announced in India yesterday that they are testing a search feature to allow you to search text within video. This isn’t a huge stretch from key moments but it…
Google Stops Using Web Light To Serve Lighter/Faster Version Of Y...
Since 2015 Google has been serving lighter-weight and thus faster-loading web pages over Web Light to some devices that just don’t have the speed or capabilities to load the heavier…
Twitter Launches Blue For Business With Square Profile Photos
Twitter is launching Blue For Business, a new version of Blue Verified designed to distinguish brand accounts from personal accounts. The post Twitter Launches Blue For Business With Square Profile…
Google’s New Local Pack Full Design Now Live?
A couple of months ago, I reported Google testing a new design for the local pack, which is a fuller design. Well, Shay Harel from RankRanger says this new design…
Split Testing: What It Is & How to Do It
Split testing is a way to compare versions of content to improve performance. Learn how to get started here.
Google Debuts New Search Technology, Including In-Video Search
Google is rolling out brand new search technology in India, one of the search company’s biggest markets, including bilingual search results and in-video search. The post Google Debuts New Search…
Google CALM: A New Language Model Technology
New research paper demonstrates a way to increase language model performance speed by up to three times with minimal modifications to the LLM The post Google CALM: A New Language…
The ROI of SEO: How to Measure SEO ROI (With Formulas)
SEO ROI measures the impact of your SEO efforts. Here‘s how to measure it. Step by step.
Marketplace SEO: A Guide To Optimize Listings
Marketplace SEO involves optimizing product listings on ecommerce marketplaces such as Amazon and Etsy to increase visibility and conversions. The post Marketplace SEO: A Guide To Optimize Listings appeared first…
How To Buy An Online Business (& Where To Buy)
Taking a leap to buy an online business is rewarding when you significantly reduce your risk. Here are important factors for consideration. The post How To Buy An Online Business…
What Is a CRM Strategy? Definition, Examples, and Strategy
CRM (customer relationship management) strategies help organizations accomplish specific business goals through carefully designed data workflows associated with sales and marketing.
SEO Recap: Page Rank
Have you ever wondered how Moz employees learn internally? Well, here’s your chance to get a sneak peek into never seen before, internal webinar footage with Tom Capper! Learning is…
Digital Marketing In 2023: 600 Marketing Agencies Share Expert In...
Learn how expert digital marketers adapted to changes within the digital landscape in 2022, as well as what’s new in marketing for 2023. The post Digital Marketing In 2023: 600…
Daily Search Forum Recap: December 19, 2022
Here is a recap of what happened in the search forums today…
Google Retires Web Light Webpage Transcoding
Google retired the Web Light service that made the Internet faster for users in countries where mobile connections were slow. The post Google Retires Web Light Webpage Transcoding appeared first…
New Instagram Templates: Create Year-In-Review Highlight Reels
Instagram is rolling out four new Reels templates that allow users to create a narrated video of their 2022 highlights. The post New Instagram Templates: Create Year-In-Review Highlight Reels appeared…
Vlog #202: Jessica Budde From Furry Fun Facts To Brewing Digital ...
Jessica Budde was next to be interviewed and she has an amazing personality. She co-hosts the Marketing O’Clock podcast…
Google’s John Mueller: WordPress Not Inherently Better For SEO
In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to WordPress over coding a website yourself. The post Google’s John Mueller:…
Journalism to PR to Marketing to Sports – A Journey – Ep. 2...
Sports marketing is filled with star power and money. You could never do the same with your marketing. Or could you? The post Journalism to PR to Marketing to Sports…
Google Search Knowledge Panel With Grey Links
Google is testing a light gray colored font for the links in the Google Search knowledge panel box. Google often tests various font sizes and colors and is constantly testing…
Google: No Core Update During Remainder Of The Year
Google’s John Mueller said that Google has no plans to release another core update in 2022. This was in response to a number of SEOs worrying that Google might release…
Google Learning Video Structured Data Text Field Now Recommended ...
Google has updated its learning video structured data documentation to no longer require the text field for Problem walkthrough videos and clips, now it is just recommended.
Google December 2022 Link Spam Update’s Impact
Last Wednesday, December 14th, Google began to roll out the December 2022 link spam update, and it seems, at least based on the chatter and tracking tools I follow, this…
Google Merchant Center Policy For Google Ads Linked Account Suspe...
Google posted an updated policy update in the Google Merchant Center section for a new “linked account suspension.” In short, this impacts a suspended Google Ads account linked to your…
What Is Ecommerce Marketing?
Ecommerce marketing is a strategic approach to promoting your online store to drive traffic, sell more, and retain more customers post-purchase.
Everything You Need To Know About The X-Robots-Tag HTTP Header
The power of the X-Robots-Tag is that it is much more flexible than the meta robots tag. The post Everything You Need To Know About The X-Robots-Tag HTTP Header appeared…
9 Examples of Highly Shareable Content
Learn how to create the type of content that social media audiences will want to share with their connections. The post 9 Examples of Highly Shareable Content appeared first on…
7 Best Programming Languages To Learn (For SEO)
For those looking to level up their SEO, discover what you can do with programming languages. Here are the top 7 along with their benefits. The post 7 Best Programming…
Diggity Marketing SEO News Roundup – December 2022
This latest roundup is filled with everything you need to prepare for the coming year. Catch up on all the latest case studies, guides, and news items SEOs use to…
12 Local Search Developments You Need to Know About from Q4 2022
12 Local Search Developments You Need to Know About from Q4 2022 Hard to believe but neither Q1, nor Q2, nor Q3 can equal Q4 for the activity we’ve seen…
How To Get More Followers On Instagram: 22 Tips To Try
From increasing likes to posting high-quality images, here are 22 strategies to build followers on Instagram. The post How To Get More Followers On Instagram: 22 Tips To Try appeared…
Daily Search Forum Recap: December 16, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its…
17 Types Of Content Marketing You Can Use
Let’s take a look at 17 types of marketing content and learn how you can use them to make a bigger splash with your marketing. The post 17 Types Of…
Search News Buzz Video Recap: Google December 2022 Link Spam Upda...
This was a busy week, and I honestly thought it would start to slow down, but I was wrong; I am wrong a lot. Google launched another algorithm update, the…
E-E-A-T – “Experience” Added To Revised Search ...
The Google search quality raters guidelines were updated and updated in a big way, with a new E added on to E-A-T. Google is adding experience on top of expertise,…
Google Discover Ads Replaced “Ad” Label With “S...
A couple of months ago, Google switched the search ads label from “Ads” to “Sponsored.” Now, Greg Finn noticed that the ads in the Google Discover feed and Google Discovery…
Google Ads Insights Page Adds Search Terms, Asset, Audience &...
Google announced that the Insights page in Google Ads has gained four new features including new search terms insights, asset insights, audience insights, and change history insights.
Google Business Profiles Services Now Displays On Desktop Interfa...
Google is now testing showing the services listings, the different services a business offers, on the desktop local and maps interface in a business profile. Previously this only showed up…
Google Business Profile Photo Uploads Processing Notice & Pen...
Sometime in the past couple of months or so, Google added a notice after you upload photos to your Google Business profile that the photo is being processed. It may…
How SE Ranking collects and processes keyword data
SEO is no guessing game. It’s a data-driven process. The data you use should be accurate, so you can make good decisions to succeed not just in your SEO efforts…
How to track search engine rankings
So, you’ve done your keyword research and added a list of relevant keywords to your website content. Now what? How do you know if your SEO efforts are paying off?…
Social Media Career Path: How To Get Started
What steps should you take to start your career path in social media? This social media career guide answers these questions and more. The post Social Media Career Path: How…
Rank Tracking: How To Do It The Right Way
Rank tracking is still an important part of any successful SEO strategy and a key metric for SEO pros and marketers continue to measure. The post Rank Tracking: How To…
The Complete Guide To Lifecycle Advertising
Create intentional interactions that lead potential customers further along their journey to purchase (and become lifelong, loyal customers). The post The Complete Guide To Lifecycle Advertising appeared first on Search…
How to Optimize Existing Content for Featured Snippets — Whiteboa...
In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and…
How to Choose an Enterprise SEO Tool
Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress. Let’s…
Daily Search Forum Recap: December 15, 2022
Here is a recap of what happened in the search forums today…
Meta Focused On Safety, Security in 2022
Meta implemented a number of new programs and features designed to improve safety and security on its platforms in 2022. The post Meta Focused On Safety, Security in 2022 appeared…
Google Analytics 4 Rolling Out Built-In Landing Page Report
Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. The post Google Analytics 4 Rolling Out Built-In Landing Page Report appeared first on…
New: Video Uploads For Google Reviews On Google Maps App
Google now allows users to upload videos to their local reviews on mobile. Videos uploads were added to the desktop interface in 20216, but now you can upload videos, in…
Google Business Profile Settings Added “Remove Business Pro...
Google has recently added a new option to the Google Business Profile settings to remove that business profile. It is named “Removed Business Profile” and will allow you to mark…
Google Unleashes December 2022 Link Spam Update With SpamBrain AI
Google began rolling out a revised link spam update on December 14, 2022 named the December 2022 link spam update. This update is new in that it uses SpamBrain AI…
Google Shutting Down Question Hub Next Month
Google is shutting down the Google Question Hub feature on January 15, 2023 – a month from today. Google officially launched Question Hub in the US two years prior, but…
Google Product Search Results With Information Boxes That Expand
Google Search has been super busy with tons of unique and different interfaces for shopping and product-related search results. Here is one, that I am honestly not sure is new…
How to Perform a Competitor Link Analysis in 3 Steps
Performing this kind of analysis allows you to find sites that commonly link to websites similar to yours. If you look at well-ranking competitors and they have a lot of…
DIY SEO: A Basic 5-Step Guide That Anyone Can Follow
No one had any marketing experience either. Being the only person who had read a couple of marketing books, I was put in charge of the marketing strategy. Without any…
9 Best Sitemap Generator Tools (Free & Paid)
Generate an XML sitemap for your website with one of the nine best sitemap generators from our list.
From Freelance Writer To In-House Leader: Meet Aja Frost
Read on as Frost shares her experience of becoming an in-house content strategist, go-to SEO techniques, and tips for building a rewarding SEO career. The post From Freelance Writer To…
Google Reveals More Information About Search Status Dashboard
Google search podcast reveals more details about the new Search Status Dashboard including why it’s not coming to other languages The post Google Reveals More Information About Search Status Dashboard…
A Marketing Calendar Template To Plan Your Content For 2023
We’ve done all the work to create a marketing calendar template for you. And best of all, it’s free. The post A Marketing Calendar Template To Plan Your Content For…
11 CRM Examples and How to Use Them
Learn about popular Customer Relationship Management (CRM) software and choose the best one for you.
7 Simple Steps to Grow Your Online Business
But growing an online business can be challenging. There’s a decent learning curve, and the way people interact with the digital world is constantly changing. I’ve personally grown three separate…
What Is Enterprise SaaS? (With Examples)
Running large-scale SEO campaigns, handling PPC or social campaigns for large enterprises? Read this guide to fully understand the difference between SaaS enterprise and B2B. The post What Is Enterprise…
7 Successful B2B Content Marketing Examples You Can Learn From
Depending on their goals, resources, target audience, and so on, different companies do content marketing differently. In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done…
Google Helps Searchers Find Cost Of Living Assistance
In response to a spike in searches for “cost of living,” Google is updating search results with quick access to helpful resources. The post Google Helps Searchers Find Cost Of…
Daily Search Forum Recap: December 14, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has posted…
Google and the Rise of Zero Click Searches – What Does it Mean Fo...
Zero-click searches are becoming more frequent. What can you do about it? The post Google and the Rise of Zero Click Searches – What Does it Mean For Your Business?…
Google Gives Official Names Of Some Search Features With Visual E...
Google has launched a new visual elements of Google Search gallery that documents some of the more popular search features in Google Search. Now we no longer have to guess…
500/503 HTTP Status Code On Robots.txt Can Remove Your Site From ...
Gary Illyes from Google said on LinkedIn that if your server returns a 500/503 HTTP status code for an extended period of time for your robots.txt file, then Google may…
New Google Search Status Dashboard Tells Us When Crawling, Indexi...
I always wondered why Google had status dashboards for hundreds of other products across Gmail, Drive, Google Ads, etc., but not for Google Search – its most important product/service. But…
Google Again: Time Spent On Page Is Not A Ranking Factor
Google’s John Mueller repeated it, the time spent on a page by your users is not a factor Google uses for ranking. Time spent on the page is not a…
Google: Disallowing Crawling Is Not A Super Fast Way To Deindex A...
John Mueller of Google said in a post on Reddit that disallowing Googlebot to crawl your site would not immediately lead to the site being deindexed. He added that “it…
Google Hanukkah Decorations Are Live For 2022
I’ve been checking for the past week, multiple times per day, and just now, Google has launched the Chanukah/Hanukkah decorations for the 2022 season. Chanukah starts this Sunday night, so…
Google December 2022 Link Spam Update Rolling Out Now
Google confirms an update to its spam detection system, called the December 2022 link spam update, is rolling out and will finish within two weeks. The post Google December 2022…
Is Google Down Right Now? Check The Search Status Dashboard
Google is rolling out a search status dashboard that will inform you, in real-time, whether there’s an issue with crawling, indexing, or serving search results. The post Is Google Down…
Is Code-To-Text Ratio A Google Ranking Factor?
What makes a good code-to-text ratio? How much does it factor into your search ranking? Find out here. The post Is Code-To-Text Ratio A Google Ranking Factor? appeared first on…
How To Understand If A PPC Test Is A Failure
Understand success and fail signals, as well as how to establish them for your brand. The post How To Understand If A PPC Test Is A Failure appeared first on…
If Time Is Money, This Free Google Ads Budget Script Is Priceless...
This free Google Ads budget script will help you to save time and money. The post If Time Is Money, This Free Google Ads Budget Script Is Priceless appeared first…
13 Age-based Local Business Review Preferences You Can Serve
Image credit: Mitchell Joyce Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The…
Daily Search Forum Recap: December 13, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. No…
UK Financial Services Advertisers Now Needs Verification For Micr...
Microsoft announced that if you do financial service ads in its network, like on Bing Search, in the UK, you will need to be verified in early 2023. “Starting early…
Google: Your Content Does Not Need To Be Niche, It Can Be Diverse...
Danny Sullivan, the Google Search Liaison, said on Masoton that your content does not need to be on one topic, one niche topic, for it to rank well. You can…
Study: Google Local Guides Reviews Stay At The Top Longer
Joy Hawkins has published another local SEO case study, this one on whether reviews left by Local Guides do better than any ordinary reviewer on Google. The answer is yes;…
Google: There Is No Helpful Content Score Or Threshold
Google’s John Mueller said there is no score or threshold for the Google helpful content update. He said on Mastodon “There is no “HCS score” or threshold at which HCS…
Google Tests Featured Snippets Not In Position Zero, Again
Google is once again testing showing the featured snippet, aka position zero, not in the first or position zero slot but rather under position one or even further down the…
Google Launches Visual Guide To Search Elements
Google’s new guide to search features visualizes and defines the various elements that appear on a search results page. The post Google Launches Visual Guide To Search Elements appeared first…
Google Ads Makes It Easy To Switch To Data-Driven Attribution
Google is making it easy to switch to data-driven attribution for Google Ads campaigns, and letting advertisers see how it will impact campaigns before switching. The post Google Ads Makes…
5 Great Value Proposition Examples & Why They Work
Finding your ideal customers depends on nailing the right messaging for your brand’s value proposition. The post 5 Great Value Proposition Examples & Why They Work appeared first on Search…
What Is Online Reputation Management (ORM)?
Is your brand suffering from a negative review? Attract new customers and retain existing ones to your business by turning around perceptions online. Here’s how. The post What Is Online…
How Can Voice Search Benefit Your SEO?
What is voice search, and how can you leverage it for your business’s SEO? Get all the basics in this beginner’s guide to voice search. The post How Can Voice…
SEO Trends 2023, According To 24 Experts [Ebook]
Which SEO trends will matter most in 2023? Find out in the latest edition of our SEO Trends ebook with insights from today’s top experts. The post SEO Trends 2023,…
Daily Search Forum Recap: December 12, 2022
Here is a recap of what happened in the search forums today…
How to Craft a Blog Post that Search Engines Love
When we write blogs, we want them to be noticed, read, and liked. Blogs have the power to drive tons of traffic to your site. This in turn gives you…