5 Great Value Proposition Examples & Why They Work
Finding your ideal customers depends on nailing the right messaging for your brand’s value proposition. The post 5 Great Value Proposition Examples & Why They Work appeared first on Search…
What Is Online Reputation Management (ORM)?
Is your brand suffering from a negative review? Attract new customers and retain existing ones to your business by turning around perceptions online. Here’s how. The post What Is Online…
How Can Voice Search Benefit Your SEO?
What is voice search, and how can you leverage it for your business’s SEO? Get all the basics in this beginner’s guide to voice search. The post How Can Voice…
SEO Trends 2023, According To 24 Experts [Ebook]
Which SEO trends will matter most in 2023? Find out in the latest edition of our SEO Trends ebook with insights from today’s top experts. The post SEO Trends 2023,…
Daily Search Forum Recap: December 12, 2022
Here is a recap of what happened in the search forums today…
How to Craft a Blog Post that Search Engines Love
When we write blogs, we want them to be noticed, read, and liked. Blogs have the power to drive tons of traffic to your site. This in turn gives you…
Twitter’s New Verification System Has Blue & Gold Checkmarks
Twitter is launching a modified version of its verification system which includes gold checkmarks for businesses and special labels for official accounts. The post Twitter’s New Verification System Has Blue…
Vlog #201: Jeremy Meindl On Failing in Digital Marketing
Part one and part two with Jeremy Meindl was more on black hat SEO stuff and now in part three, we get into more white hat topics talking about CRM…
Google On Pages Popping In & Out Of The Google Index
Google has spoken about being on the edge of indexing is similar to Google thinking those pages are on the edge of quality – they seem to go hand in…
Google Search Console Content Ideas – Experimental Feature
Google Search Console is testing a new feature named “content ideas.” It is labeled as an “experimental” feature that brings Question Hub-like concepts directly into Google Search Console.
Google Maps Displays “Offer Available” Under Business...
Google Maps can now display an “offer available” label under a business profile listing’s map pin in the maps interface. Businesses that add offers in their Google Business Profile may…
Google Featured Snippet Perspectives Now Live On Mobile?
In August, we covered a new form of featured snippets in Google Search named Google perspectives. It seems like the perspectives feature is now live on the Google mobile search…
Google’s John Mueller: Expired & Repurposed Domains Are...
Google’s John Mueller said that using expired domains, repurposed domains are “SEO-flotsam, index-cruft.” John went on to add that search engines have had a lot of practice with dealing with…
Twitter Expands Community Notes To All Users
Twitter is rolling out Community Notes worldwide, giving everyone the ability to view and rate fact checks contributed by other users. The post Twitter Expands Community Notes To All Users…
7 Effective Digital Marketing Channels & How to Use Them
Digital marketing channels are platforms to market your business. Learn how to use seven of the best to reach more people.
12 Proven Local SEO Tips To Dominate The SERPs And Map Pack
Learn why local search is important and how to optimize your business for the local search results to maximize performance. The post 12 Proven Local SEO Tips To Dominate The…
ChatGPT For Content and SEO?
Six important things to know before using ChatGPT for SEO and content The post ChatGPT For Content and SEO? appeared first on Search Engine Journal.
SEO During A Recession (Does It Still Work?)
SEO should be an important part of your marketing plan, no matter what the economic conditions. The post SEO During A Recession (Does It Still Work?) appeared first on Search…
Email Marketing For Small Businesses: A Guide To Getting Started
When it comes to reaching new audiences, heating up cold leads or staying top of mind with existing customers, there’s nothing quite like email marketing. The post Email Marketing For…
Use SEO to Fuel Your Brand’s Community Flywheel
I don’t typically wear jewelry. However, when I heard a friend rave about the ring and necklace he bought from Automic Gold, it piqued my interest. As I scrolled through…
6 Ways To Engage Your Organic Search Traffic On Social Media
What if there were a better and faster way to engage your organic search traffic and your social media content all at the same time? The post 6 Ways To…
Daily Search Forum Recap: December 9, 2022
Here is a recap of what happened in the search forums today…
Search News Buzz Video Recap: Google Helpful Content System Updat...
This week we had another confirmed update to the Google helpful content system; it is now global. Google also had a lot of volatility over the previous week, unrelated to…
Google’s John Mueller Says HTML Sitemaps Should Never Be Ne...
John Mueller of Google has always downplayed the importance of HTML sitemaps over the years, he is a fan of XML sitemaps, but HTML sitemaps, not so much. On Mastodon…
Google Tests +Topic Search Bar Refinements On Desktop After Launc...
Earlier this week, Google announced it has begun to roll out the new topics + sign refinement options in the English/US on mobile search results. But it seems Google is…
Google 2022 Year In Search – Top Searches
It is that time of the year again when Google publishes its top searches for the year. Not going to lie, it is getting tiring, but Google does put a…
2023 Edition: Google Says Only Update The Date When Significantly...
It is that time of year when content creators take their content that has been performing well and updates it from the 2022 edition to the 2023 edition. But updating…
Google: Using A CDN Or Cloud Hosting, Set Up Routine Tests To Ens...
Gary Illyes from Google loves posting his PSAs on Mastodon. His next PSA is that if you are using a CDN or cloud hosting service, then make sure to test…
SEO Split Test Result: Title Tags for the Holiday Season
We changed the title to “Best XX Gift Ideas“ on the pages of an online marketplace site. What do you think the result of this test was? Read this short…
Marketing Strategy Guide: What It Is and How to Create One
A strong marketing strategy can grow your business. Here‘s everything you need to know about building one.
How BSM helped a barware ecommerce site outrank Walmart and Amazo...
Agency Boulder SEO Marketing (BSM) is a Denver-based search engine optimization company that’s been implementing digital marketing campaigns with local, national, and global objectives since 2009. BSM offers a tailored…
Crawl Errors And Crawl Budget: Are They Ranking Factors?
You may wonder: Is how well Google can crawl my website a ranking factor? Find out the answer here. The post Crawl Errors And Crawl Budget: Are They Ranking Factors?…
8 Facebook Marketing Tips To Revitalize A Boring Page
You’ve created your Facebook business page a while back, but losing engagement? Keep updating your page as Facebook features evolve with these 8 top tips. The post 8 Facebook Marketing…
WordPress & Full Site Editing: How To Create A Child Theme &a...
Create your own custom theme that you can export and use again. Learn how to easily create a child page for your new fonts here. The post WordPress & Full…
Google Index: How to Get Your Website Indexed by Google
Google‘s search index is a database of billions of webpages. Learn how to get Google to index your site.
5 Ways to Get More with Less Through Link Building — Whiteboard F...
As we enter 2023, several businesses are being squeezed because of rising costs. Customers are simultaneously struggling to cope with their living costs, which in turn affects companies and what…
Daily Search Forum Recap: December 8, 2022
Here is a recap of what happened in the search forums today…
Facebook Enables New Ways To Make Money & Faster Payouts
Meta is rolling out new ways to make money on Facebook, along with an update that allows creators to get paid faster. The post Facebook Enables New Ways To Make…
Poll Shows SEOs Split On If Google Or The Web Is Getting Worse
There have been a lot of complaints about the quality of Google search results – the truth is, there are always complaints. Assuming you believe the results are indeed getting…
Google’s Top Global & Local Search Trends Of 2022
Google’s annual report of top search trends is now available, which includes all new categories not seen in previous years. The post Google’s Top Global & Local Search Trends Of…
Google SafeSearch Can Be Triggered By Use Of Explicit & Extre...
A couple of years ago, Gary Illyes of Google noted that using many more X-rated curse words can trigger Google to think your site is adult oriented and thus be…
Google Search Tests “Where To Stop Along The Way”
Let’s say you are going on a road trip from one location to the next. One thing I expect some of those who do such entertainment would want to know…
Google Tests Removing Estimated Number Of Search Results Again
Seems Google is once again testing removing the estimated number of search results under the search bar. You know, the line that says “About X results in Y seconds” Google…
Google Search Console: Sites Using Subscribe With Google May See ...
Google added a new annotation to the Google Search Console performance reports on December 5th, saying that sites that use Subscribe with Google may see an increase in clicks and…
How Google’s Helpful Content Update Affected News SEO In 12 Diffe...
Learn exactly how Google’s Helpful Content Update impacted news SEO and news publishers in 12 different countries around the world. The post How Google’s Helpful Content Update Affected News SEO…
The Freelance SEO Professional’s Journey, How To Get Started In S...
Working as an SEO freelancer is how a meaningful percentage of people get their start in the industry. Here’s what you can learn from them. The post The Freelance SEO…
Feature Page SEO For SaaS: Non-Branded Keywords For Organic Traff...
While it’s more challenging to market SaaS organically, get creative and bring in more qualified leads with this guide. The post Feature Page SEO For SaaS: Non-Branded Keywords For Organic…
Daily Search Forum Recap: December 7, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rolling…
Poll: 40% Of SEOs Say Link Building Is As Effective As It Always ...
We have heard a lot from Google recently that links are just not as significant of a ranking factor in Google Search as they used to be. But 40% of…
Google Launches +Topic Search Bar Refinements After Several Month...
Back in July we reported that Google was testing a new more dynamic search bar refinement option that adds keywords to the filters at the top under the search bar….
Google Local Panel Adds Disclaimer To Appointment Providers Links
Google has added a disclaimer to the appointment provider links that you find in the Google Search local panel and in the Google Maps business listings. The disclaimer partially reads…
December 2022 Google Helpful Content Update Rolling Out With Glob...
Google has officially confirmed the launch of the second release of the Google helpful content update/system. It started lightly on December 5th but became noticeable, according to Google, on December…
Search Chrome Tabs, Bookmarks & History
Google announced three new ways to search in Chrome – including search your tabs, your bookmarks and your history. You can search with three new site search shortcuts directly built…
Are Breadcrumbs A Google Ranking Factor?
Breadcrumbs are helpful for users as they drill down into your site hierarchy, but do they help your rank in search, too? The post Are Breadcrumbs A Google Ranking Factor?…
Customer Retention Strategies Ecommerce Companies Should Apply In...
Accelerate your company’s growth by tailoring your online store for customer retention. Here’s how to get them to stay with you. The post Customer Retention Strategies Ecommerce Companies Should Apply…
Is Social Media Search The New Google? How To Boost Organic Traff...
Learn how to tap into each social media platform’s algorithm to improve your search visibility. The post Is Social Media Search The New Google? How To Boost Organic Traffic In…
2022 YouTube and Video SERP Result Changes
When you think of video results on Google in 2022 (and video optimization), you might think of something that looks like this (from a search for “flag football”): In mid-October,…
15 Ecommerce SEO Experts Reveal Their Top Insights For A Successf...
Get the ecommerce SEO insights you need to inform your strategy next year from 15 digital growth and SEO experts. The post 15 Ecommerce SEO Experts Reveal Their Top Insights…
Daily Search Forum Recap: December 6, 2022
Here is a recap of what happened in the search forums today…
Meta Would Rather Remove News Than Pay Publishers
Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers. The post Meta Would Rather Remove News Than…
New Google Feature May Help You Find More Relevant Results
Google is rolling out a new feature in search results that may help people find more relevant content. The post New Google Feature May Help You Find More Relevant Results…
Search Terms: Definition & How To Use Them (with Examples)
Search terms are words or phrases you enter in search engines. Here‘s how to use them & why they matter.
Microsoft Advertising Gains Flyer Extensions, Retract & Resta...
Microsoft posted the monthly Microsoft Advertising news and new features and announced a bunch of new stuff. The new features include new flyer extensions, update (restate) the revenue value associated…
Google Search Tests Short Product Reviews In Image Thumbnails
Google seems to be testing showing a super short product review in the image thumbnail in the search results. So Google will overlay at the top of the product image…
Businesses Cannot Upload Their Logo & Photos To Their Google ...
There is a confirmed bug with Google Business Profiles where you cannot upload your logo or other photos to their business profile. Google is aware of the issue and is…
Official: Google Continuous Scroll Now On Desktop Search
Google has officially brought the continuous scroll feature from the mobile search results to the desktop search results. Google has been testing this for a while after bringing it to…
Google Keyword Planner Organize Keywords Into Ad Groups Officiall...
Back in August that Google added a new feature to the Keyword Planner tool to organize keywords into ad groups. Ginny Marvin, Google’s Ads Liaison, said last Friday (yes, months…
Google Rolls Out December 2022 Helpful Content Update
Google confirms another helpful content update is rolling out across search results. It started on December 5 and will take two weeks to complete. The post Google Rolls Out December…
Google Ads Conversion Lift Tutorial For Advertisers
Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video. The post Google Ads Conversion Lift Tutorial For Advertisers appeared first on…
New LinkedIn Analytics: More Insight Into Followers & Top Pos...
LinkedIn is rolling out new analytics data for users with more insight into their followers and top performing posts. The post New LinkedIn Analytics: More Insight Into Followers & Top…
How To Eliminate Render-Blocking Resources
Improve how users experience your site by learning how to identify and eliminate render-blocking resources. The post How To Eliminate Render-Blocking Resources appeared first on Search Engine Journal.
How To Create A Social Media Content Plan
Planning will help you develop more effective topics and engaging content vs. creating posts spontaneously. Here’s how to create a social media calendar. The post How To Create A Social…
7 Ways To Bolster Your Sustainable Competitive Advantage
Nothing impacts your company’s survival more than the strength of its workforce. Bolster that, and you’ll increase your competitive advantage. The post 7 Ways To Bolster Your Sustainable Competitive Advantage…
How To Optimize The Largest Contentful Paint & Rank Higher In...
Learn how to speed up your website & rank higher on SERPs. Hint: Largest Contentful Paint is the most important site speed metric for Google. The post How To Optimize…
The 25 Best Small Business Ideas for Budding Entrepreneurs
Always dreamed of starting your own business, but no idea where to begin? Without a clear goal in mind, you might not be sure what’s best for you or what…
Daily Search Forum Recap: December 5, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google’s Desktop Search Results Are Now Continuously Scrollable
Google is making desktop search results more like mobile with an update that lets users continuously scroll through multiple pages. The post Google’s Desktop Search Results Are Now Continuously Scrollable…
December 2022 Google Webmaster Report
Welcome to the big Google Webmaster Report for December 2022, the last one for the 2022 year. It was a fun 30 days or so; we learned a lot. The…
New Retired Google Crawlers Document With DuplexWeb-Google Being ...
Google has updated its Google Crawler / User Agent help document with a new section for “Retired Google crawlers.” With that, Google announced the retirement of the short-lived DuplexWeb-Google User…
Vlog #200: Jeremy Meindl On CRM Targeting To Get A Girl (He Marr...
Part one and part two with Jeremy Meindl was more on black hat SEO stuff and now in part three…
Large Google Search Ranking Algorithm Updates & Volatility Co...
Every Monday, I end up covering an unconfirmed Google search ranking algorithm update but this past week, going into the weekend, was even more volatile than the others. I am…
Google Clarifies Using Noindex & 404 Status Codes For Crawl B...
On Friday, Lizzi Sassman from Google updated the crawl budget management help document with two more topics. Specifically, Google added two new myths to the crawl budget documentation.
Have Content Load First For JavaScript Heavy Sites Says Google
Gary Illyes from Google posted a PSA (public service announcement) of sorts on Mastodon and LinkedIn for sites that are heavy with JavaScript. He said that you should try to…
How to Build an Effective Data Strategy for Your Business
A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing…
Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company
Acquisition of hybrid workplace collaboration company strengthens Mozilla’s plans for growing their suite of products The post Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company appeared first on Search Engine Journal.
The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker St...
Discover how you can get the most out of this Google Ads Pacing Dashboard, including a free Looker Studio template. The post The Ultimate Google Ads Pacing Dashboard For 2023…
WordPress Hit With Multiple Vulnerabilities In Versions Prior To ...
WordPress recommends immediate action to fix multiple vulnerabilities discovered in versions prior to 6.0.3 The post WordPress Hit With Multiple Vulnerabilities In Versions Prior To 6.0.3 appeared first on Search…
Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaign...
Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they’re never stale. The post Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns…
6 Checkout Page Examples And How To Optimize Them
Ensure your customers leave happy, with your products in their shopping baskets. Check out 6 examples, their websites’ pros and cons, including a checklist. The post 6 Checkout Page Examples…
Sneak Peek: The MozCon 2023 Speaker Line-Up
The year may slowly be wrapping up but we’ve got an extra special, early gift to share before you log off that laptop and put away your favorite travel mug….
Google Doodle For Seasonal Holidays 2022
Google has posted its “Seasonal Holidays” Google Doodle for the month of December – the holiday month. Google did this last year as well, and while the past few days…
Rackspace Hosted Exchange Outage Due to Security Incident
Details emerge that Rackspace outage due to a security incident – Customers encouraged to migrate to Microsoft 365 The post Rackspace Hosted Exchange Outage Due to Security Incident appeared first…
Link Building for SEO: The Beginner’s Guide
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Daily Search Forum Recap: December 2, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just saying today…