Disconnected teams can’t deliver lasting results, making leadership-driven accountability the key to sustained digital performance in today’s AI-first world. The post Who Owns Web Performance? Building A Framework For Digital…
The Google August 2025 spam update seems to be heating up again. I am seeing both chatter within the SEO spike, while also seeing many of the third-party Google tracking…
Google Ads is testing new ways to maximize budget utilization and hit volume goals during planned or last-minute promotions. There are a few new options Google is testing, including promotion…
Google is testing placing the arrows next to the sitelinks on the left side of the sitelinks. Normally those arrows are on the right side of the sitelinks.
Google is now showing AI Mode shortcuts in the autocomplete search suggestions. As you type the main Google Search box, Google may try to jump you to AI Mode with…
Microsoft is testing expanding the text of the Microsoft Advertising search ads on Bing Search. So when you hover your mouse over an ad in Bing Search, the text expands.
Google purposely chose to use 301 redirects on missing web pages instead of 404s, creating infinitely circular crawl loops. The post Google Uses Infinite 301 Redirect Loops For Missing Documentation…
We reviewed the best AI search engines so you can choose the right one for your needs.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode…
Google, Microsoft, and OpenAI are clear: Structured data shapes AI visibility. Is your brand ready? Read the full breakdown. The post Structured Data’s Role In AI And AI Search Visibility…
New data from Similarweb shows that almost all ChatGPT users also use Google, but only 15% of Google users also use ChatGPT. This shows that Google, for now, is still…
Google is dropping support for six of the seven deprecated structured data types it announced back in June. Google Search Console’s Search Console rich result reporting, the Rich Result Test,…
Google supposedly added two new metrics within the Google Ads AI Max campaigns for improved tracking and reporting. One is named expanded matches and the other is named expanded landing…
Google Ads announced new features “aimed at bridging this gap” between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified…
Since Google launched AI Mode back in March, it has only supported the English language. Google has been releasing it in more countries and expanding it quickly, and now, finally,…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google initially said…
Google’s John Mueller said in a Reddit thread that he would personally go with a traditional TLD (i.e., .com) even if it means having to put a hyphen in the…
Google is testing alternatives to the title “People also search for” at the bottom of the Google Search results. I am seeing “Related your search,” “Search for next,” and “Also…
Google’s CEO, Sundar Pichai, said in May that web publishing is not dying. Nick Fox, VP of Search at Google, said in May that the web is thriving. But in…
Google AI Mode within Search Labs personalizes your results for dining-related topics. Well, now Google is showing a disclaimer when it does that. The disclaimer reads, “Personalized for you: Now…
Google seems to be using the reviews on your Google Business Profile listings to give responses in its AI Overviews. If you search for your favorite doctor reviews, you may…
The antitrust ruling keeps Google intact but rewires the search marketplace. How should marketers plan for AI assistants, auctions, and rising TAC costs? The post Google’s Antitrust Ruling: What The…
Logan Kilpatrick, lead product manager for Google DeepMind, Gemini, and all AI products at Google, said Google AI Mode will be the default for Google Search “soon.” He said this…
The European Union has fined Google $3.5 billion, 2.95 billion euro, for breaking its competition rules by favoring its own digital advertising services. Part of this ruling also says Google…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple will be…
Rethink endless SEO checklists with a sprint-based approach that prioritizes impact, aligns with strategy, and delivers measurable results. The post The Problem With Always-On SEO: Why You Need Sprints, Not…
This week, we covered the big Google Monopoly remedy ruling that will not end up breaking up the company and was more like a slap on the wrist. Google also…
Apple is reportedly working on a revamp of Siri, Apple Intelligence and its Apple Search features for 2026. Yep, another revamp. Bloomberg reported Apple planning to launch its own artificial…
Google Ads will soon allow advertisers to place ads for “Mature Cosmetic Procedures.” This change goes into effect on September 22, 2025, and then advertisers will be allowed to advertise…
Google will switch to a monthly release cycle for the Google Ads API in 2026. These are all estimated release dates but Google wants to release more frequent updates and…
Microsoft has been beta testing a new Bing Maps interface for the past couple of months. I just recently became aware of it and wanted to share some screenshots of…
We know Google can show AI-generated summary cards in the local panels on mobile and desktop. But I am not sure what this thing is, it was spotted by Stephen…
Check out our findings on how salary, role seniority, work setup, and location affect SEOs’ happiness and work-life balance.
Google explains how generic login pages trigger duplicate indexing. Learn fixes using noindex, redirects, and paywall markup. The post Google: Your Login Pages May Be Hurting Your SEO Performance appeared…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Court documents reveal…
With the Google monopoly remedies ruling from the other day, we have more documents from the court mentioning more about Google’s usage of user interactions, user data, Chrome data and…
In June we reported that Microsoft was testing a floating Copilot search box in the Bing Search results interface. Now, Microsoft added keyword suggestions next to the floating Copilot search…
With the Google monopoly remedies ruling from the other day, we have even more documents from the court mentioning more about Google’s search index, spam score, PageRank, page quality, Glue…
Microsoft is testing expandable related searches in the Bing Search results. When you hover your mouse cursor over the related searches, Bing will load more below them.
Google sent out emails to hotels and lodging partners to inform them that they will begin enforcing pricing accuracy on their listings and feeds. The email says that starting on…
Google antitrust case shows that AI Overviews does not use links in its ranking algorithm The post Google Antitrust Case: AI Overviews Use FastSearch, Not Links appeared first on Search…
Unlock new strategies with ways to boost search visibility with GEO and ensure your brand gets the attention it deserves. The post 8 Generative Engine Optimization (GEO) Strategies For Boosting…
I am deeply sad to report that Alan Bleiweiss has passed away on August 22nd. Alan was a true friend to the search marketing industry; he always had a witty…
Prepare for the future of SEO and learn how to survive the AI-first era at NESS October 2025 with top industry insights. The post What To Expect AT NESS 2025:…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google won’t be…
These are the 100 most cited domains, along with their number of mentions. The top domains cited in AI Mode are Wikipedia, YouTube, Google’s blog, Reddit, and Google itself. With…
We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs for their response. But how, exactly? To find out, we’ve run a series…
When multi-AI search demands new thinking, CMOs and SEOs must align teams and strategies for visibility across ChatGPT, Perplexity, and Google. The post The CMO & SEO: Staying Ahead Of…
GEO, AEO or LEO? Whatever new name we want to call SEO by, let’s not lose sight of our main stakeholder: the user. The post The Behavioral Data You Need…
Google is testing a new top bar interface design for the search results page both in light and dark mode. The new design shades the top bar more, so it…
Did you know Google has a technology called FastSearch? No, not the one from the early 2000s, but its own Google FastSearch. Google said FastSearch is faster than Google Search,…
Google Ads has added new customization options for some of the graphing, charting and reporting. This change gives you “Conversion Delay,” “Performance Anomaly Insights,” and “Notes,” and is enabled with…
Google has updated its Google Business Profiles links policies & guidelines. Google added new sections for dedicated landing pages, direct action completion, social media sites and a new business links…
Google is testing new direction buttons in the local pack within the Google Search results. Normally, we see a “Directions” button, but now Google is testing “Map it,” “Map,” “Route,”…
Learn why establishing trust in SEO is essential, gain practical tips, and download our checklist.
Nine content management systems and ecommerce platforms are ranked according to Interaction to Next Paint scores. The post Interaction To Next Paint: 9 Content Management Systems Ranked appeared first on…
Study of 2,500 AI prompts reveals surprising rules governing brand visibility. Learn why community content beats marketing in LLMs.
Google avoids Chrome and Android breakup but must end exclusive search default deals, and may have to share data with rivals. The post Google Avoids Breakup As Judge Bars Exclusive…
U.S. District Judge Amit Mehta ruled on the remedies for Google being declared a monopoly. In short, Google won’t be broken up (will keep Chrome, Android and Ads), it will…
Here is a recap of what happened in the search forums today…
From PageRank flow to entity mapping, internal linking has evolved into one of SEO’s most powerful levers for organic visibility. The post Internal Linking Grows Up: Evolving From Link Juice…
Learn what AI referral traffic is, how to track it, and tactics to earn more visits from AI platforms.
We finally had a confirmed Google Search update this past month, the August 2025 spam update, which seems pretty intense and it is not done rolling out yet.
Google Ads has reportedly added new checkboxes to the selector view within the Google Ads overviews of your campaigns. This lets you use the checkboxes, select the campaigns you want,…
Ginny Marvin, Google’s Ads Liaison, responded to some data that suggests that AI Max is expansionary on SPN, the Search Partner Network. That using AI Max will more heavily target…
Google Ads now lets you search Google Maps for setting up your location assets for your ad campaigns. You can select up to 10 locations from Google Maps to link…
Google Search is testing a new game in its search results to encourage searchers to search more. It is likely called the Google Search mini-game and it rewards searchers with…
Navah Hopkins, the Microsoft Ads Liaison, posted on LinkedIn a bit of a refresher on how CPCs work with search ads and Microsoft Advertising. Specifically, why your bid may be…
If you want any chance of visibility in LLM search, you need to understand how to make your brand visible in AI answers. The latest wave of experts claim to…
To find out, we looked at the http status of 16 million unique URLs cited by ChatGPT, Perplexity, Copilot, Gemini, Claude, and Mistral. We found that AI assistants send visitors…
Here is a recap of what happened in the search forums today…
Acronyms only stick when they’re unique, clear, and pronounceable – why GEO fails and what marketers should do instead. The post Stop Trying To Make GEO Happen! appeared first on…
Google may be testing a new format for AI Overviews in the search results. This one does not have the AI Overview label on the AI Overview, plus it seems…
Google’s John Mueller was asked again if a change in crawling patterns is related to Google algorithm updates. In which he said again, No, it is not.
Danny Sullivan, the former Google Search Liaison, spoke at WordCamp on Friday on the topic of How and why Google Search keeps evolving. The video is up for anyone to…
Google has supposedly updated the models that run AI Mode. Robby Stein from Google wrote on X, “We’re seeing big improvements for complex STEM questions.”
Google now has the ability within AI Mode to compare listed products or local businesses by selecting the listing and having AI Mode compare the ones you selected. Then AI…
If traffic from search goes up, so do their stock prices. But recently, many companies saw major traffic (and revenue) declines thanks to changes in AI search. This post is…
Two months later, on 20 May 2025, Google rolled out AI Mode to everyone in the U.S. Just a couple of months later, Google went full steam ahead and rolled…
Google’s updated documentation asks some publishers to change how they block users from paywalled content. The post Google Adds Guidance On JavaScript Paywalls And SEO appeared first on Search Engine…
Here is a recap of what happened in the search forums today…
Learn how you can draw up worthy progress report templates with Semrush‘s My Reports PDF builder.
This week we had our first Google spam update in 8 months, the August 2025 spam update. This update touched down very quickly, likely within 24 hours. I also posted…
Often, but not always, when Google releases an algorithm update, we don’t see the impact for the first few days. However, with the August 2025 spam update, we are likely…
Some SEOs are noticing that when you look at your sitemaps report in Bing Webmaster Tools, for some sitemaps, some are missing the Index Coverage button. I personally can see…
Google is testing a rounded corner search result snippet card design again. We’ve seen this numerous times over the past decade or so and it seems to be back. The…
Google may show a new “Profiles” button in the Google Business Profiles NMX dashboard. It may show if you manage multiple Google Business Profiles and you are in this test.
Google has added new guidance to the “Fix Search-related JavaScript problems” help document, specifically addressing JavaScript-based paywalls.
Discover how WooCommerce affects your site’s performance and rankings. Learn to optimize for better load times, SERP visibility, and trust. The post Why WooCommerce Slows Down (& How to Fix…
BrightEdge data reveals vast differences in AIO and ChatGPT brand citations and suggests a strategy to influence both The post Research Shows How To Optimize For Google AIO And ChatGPT…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There are many…
SEO has long been seen as tactical, but the rise of generative AI makes strategy the defining frontier for visibility and authority. The post SEO Has Been Tactical For 20…
SEO is still essential for brands to show up in these answers, but visibility now depends on more than rankings. What matters is whether your brand and content are trusted…
When technical debt blocks SEO progress, use this prioritization matrix and collaboration tactics to move critical fixes forward. The post Ask An SEO: How Do You Prioritize Technical SEO Fixes…
There may be a new reporting bug in Google Search Console’s performance report specific to the Android App search appearance filter. It seems some are reporting that Google stopped showing…
Microsoft Advertising is testing using larger font sizes for the sponsored ads in the Bing search results. This makes the sponsored results stand out just a bit more than the…
Google Ads seems to be rolling out audience exclusions for Shopping campaigns. Previously, the ability to exclude audience types was not permitted for Shopping campaigns but now some are seeing…
Microsoft Bing is testing bolding the site name in the search results snippet when you hover your mouse cursor over the search result snippet. This is similar to Bing bolding…
There are numerous complaints from SEOs and site owners who are noticing significant declines in crawl rates within Google Search Console. Most who see this, many do not by the…
Discover how Adsy, a global guest posting platform, automated backlink monitoring, recovered 10% of high-value links, and saved days of manual work with SE Ranking.