The Beginner’s Guide to Doing Local Marketing
Use this local marketing guide to keep your business top of mind for customers in your community.
Use this local marketing guide to keep your business top of mind for customers in your community.
Data is the new gold. Learn how to use data for a customer-centric SEO strategy to increase traffic and revenue for your business. The post Making SEO Decisions With Confidence:…
Formal education is difficult to find in SEO. Learn how to tell whether and SEO course is worth your time. The post Is That SEO Course Worth Your Time? How…
Google’s Lighthouse tool omits the INP metric. A web performance developer advocate on the Google Chrome team explains why. The post Why Google Lighthouse Doesn’t Include INP, A Core Web…
Dive deep into the basics of brand tracking. Discover strategies and insights that can propel your brand to the forefront of your industry.
Google’s AI Overviews now prioritize niche expertise, with big brand generalist sites losing visibility The post Google AIO Is Ranking More Niche Specific Sites appeared first on Search Engine Journal.
Here are the tactics they shared, how to do them, and tips for success. How to do it Let’s say you were doing this for MailChimp. You might want to…
Here are the tips they shared and how to do them. How to do it Don’t try to do this manually. Use a WordPress plugin to automate it. Neither of…
Google updates Search Console with sticky filters and improved navigation, responding to user requests for improved data analysis. The post Google Updates Search Console With Sticky Filters appeared first on…
Google’s Search Liaison discusses the rise of user-generated content in search results, citing demand and poor quality of marketing-driven content. The post Google’s UGC Push: Sullivan Explains The Shift In…
These are the 100 most asked questions on Google, along with their monthly search volumes. Top Google questions by growth Many popular questions don’t change from year to year. For…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search…
Google will not, refused to, calm down, and the ranking volatility, the shuffling of the search results, remains constant. This weekend, probably starting on Friday, September 27th, through the whole…
Danny Sullivan, the Google Search Liaison, has been interviewed again – this time by Alyeda Solis. It is pretty similar to my interview with Google’s Search Liason, but this one…
Earlier this month, we reported that Google was testing a new Google Shopping Search interface. Well, Google may have rolled it out now. There is the new logo, with a…
Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target cost-per-lead (tCPL) bidding is a semi-automated smart bid strategy. You…
Google may have hit Forbes Advisor with a manual action, downgrading its rankings over maybe the site reputation abuse policy. Lars Lofgren wrote about this marketplace, as he put it,…
About 8 weeks ago, Google announced Google Search Console Recommendations and rolled it out to a limited number of properties within the platform. Google said the roll out will be…
Brush up on your SEO knowledge with recommended reading on link building and optimizing for local, ecommerce, entities, and more. The post The 11 Best SEO Books You Should Read…
Google’s John Mueller offers a more nuanced and definitive answer about using noindex and a canonical on the same page The post Google Clarifies Simultaneous Use of Canonical & Noindex…
As research for this article, I’ve asked eight top hiring managers to share the #1 SEO interview question they’re asking candidates right now, so you can understand what types of…
The best illustration of this is that out of over 4.5M keywords that Zillow ranks for, bringing them an estimated 32.7M visits from search, the top keyword is “zillow”. And…
Discover the differences between client-side and server-side rendering and how they can impact your website’s performance and user experience. The post Client-Side Vs. Server-Side Rendering appeared first on Search Engine…
Here is a recap of what happened in the search forums today…
Today is the day Google would be celebrating its birthday or anniversary – September 27th. As Google posted last year, On September 27, 1998, Google Inc. was officially born.
Learn what key performance indicators (KPIs) are and how to choose the right ones for your business.
Google Search rankings gains were lost for many, followed more more volatility this week. Google updated its web search spam policies, with a focus on site reputation abuse. Google’s cache…
Krystal Taing, a Google local product expert in the Google Business Profiles forum and Vice President at Uberall, said she is seeing a rise in re-verifications from Google Business Profiles…
Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.
Google is testing adding a new section named “About this place” to the local panel in the Google Business Profile listings within Google Search and Google Maps. This section shows…
Microsoft is testing adding more details to the short video carousel it shows in Bing Search. Now it is showing video length, descriptions, a swipe to see more and other…
Google seemed to have removed/deleted a ton of reviews from Google Business Profiles within Google Maps and Local search last week, around September 17th. This came a day or so…
Google has this setting some searchers can manage that lets them turn on or off seeing content in a language that is popular in their region. The searcher can either…
Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect strategy. But it’s also imperfect. As a public company, NerdWallet…
In this post, you’ll see the data behind nine successful PR campaigns, and hopefully get some inspiration for your next press idea. 9 popular PR campaign examples This list is…
Explore the benefits of using faceted navigation on large ecommerce websites to enhance user experience and optimize crawl budget. The post Faceted Navigation: Best Practices For SEO appeared first on…
The basic formula for calculating TAM is: Understanding TAM helps you figure out the size of your market and the amount of money you could make if you captured all…
Fresh content is newly created or updated content. It matters most when it’s relevant to timely queries.
A redirect is a way to send users and search engines to a different URL than the one they requested.
Here is a recap of what happened in the search forums today…
Learn how to create an effective YouTube marketing strategy and use it to promote your business.
Mobile optimization is the process of improving your website‘s usability and performance on mobile devices.
Google Search still has not calmed its ranking shifts, volatility and movement. The search results remain incredibly volatile with rankings and traffic changing again in a big way over the…
Google has refreshed and updated its web search policies documentation. The big change is Google added more language around the site reputation abuse policy, while expanding, simplifying and clarifying other…
Google AI Overviews generally do not show up for branded or navigational queries. So if you are searching for a brand or company, generally, Google has not shown an AI…
Google now can show movies you recently viewed as an “activity card.” I am not sure if this is based on a movie you actually went to see in the…
Google Search has this newish news or top stories carousel format that Google titled “States in the news.” It shows you news or top stories from news publishers related to…
Google Search has this news or top stories section titled “Backstory.” It comes up from political queries, maybe other news queries.
Learn how to handle SEO international laws and regulations when operating across multiple territories. Ensure compliance and successful implementation of SEO strategies. The post Maintaining SEO Against Varying International Laws…
Google refreshed their spam policy documentation to tighten the focus, add new details, and make it easier to understand The post Google Updates Their Spam Policy Documentation appeared first on…
Learn about why brand matters so much in 2024 and how educating users and search engines about your brand can increase traffic. The post Four Reasons You Can’t Ignore Branded…
Audience first content is SEO content. Create high-quality, relevant content that appeals to both users and search engines with this detailed guide. The post Why Content Is Important For SEO…
Here is a recap of what happened in the search forums today…
In today’s rapidly changing work landscape, remote work has emerged as a popular working model, offering employees increased flexibility. In this article, we’ll cover the latest statistics on remote work…
Use these leading SEO writing tools to craft optimized content that ranks well and converts.
Looker Studio Connectors make SEO and marketing data easier to visualize and report on. Learn how to use them, the tasks they solve, and the data they provide.
Almost 25% of marketers say Facebook has the best ROI of all social platforms. Here are more stats.
Google is reportedly working on fixing a bug with not being able to properly respond to a noindex directive on some JavaScript generated pages. This is happening for some React…
Google now places a notice or warning on some Google Business Profile listings within Google Maps when it thinks some of the reviews may be fake or fraudulent. We covered…
Google is now testing adding labels to the product detail side panel when you click on a product in the Google Search popular products grid. The labels spotted include a…
This morning we covered these unusual “preferred source” labels in the search results. And now we are seeing “For you” labels in the search results. Maybe they are the same…
Google may be testing a new search label named “preferred source” on the search results snippets. This is shown on organic search results, not search ads, and honestly, this seems…
Affiliate marketers earn by promoting other companies‘ products or services. Learn how to become one.
Learn how to level up your online reputation with actionable insights from a major study on review requests and customer service. The post New Study Finds That Review Requests Should…
The term digital transformation describes the journey undertaken by companies to implement new technologies that promote change and improve business processes. Examples of digital transformation technologies include AI, hybrid cloud,…
Google finally removed the documentation for the cache: search operator, a small reminder that search and SEO are always changing The post Google Removes Cache: Search Operator Documentation appeared first…
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts. The…
The importance of comprehensive onboarding cannot be overstated, as it plays a crucial role in the long-term success of new employees and organizations’ productivity. Ineffective onboarding experience may lead to…
Feeling rocked by the latest Google update? You‘re not imagining things; your site‘s rankings may have taken a hit.
Explore the impact of micro influencers in boosting your brand‘s reach and authenticity.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. It took 9…
Gain insights into the relationship between common crawl data and AI Overviews. Understand how user intent influences AI Overviews and the distribution of top-ranking domains. The post AI On Innovation…
A couple of weeks ago, we reported a bug with the Google Search Console search performance report and rich results report when you filtered by the “product snippets” search appearance…
It seems that Google made a change, intentionally or unintentionally, to the site command within Google Image Search. When you do a basic site command, without appending keywords to the…
Google has updated its Google Merchant Listings help documentation to add priceType property and then also give new sale pricing examples. Google said they did this to “make it easier…
Here is another Google Search treatment where Google is trying to promote small businesses. Google is testing showing a “from small business” carousel in the search results, that shows products…
There was some speculation that Google may fold the Google Product Experts program but that is not true. John Mueller from Google responded to those concerns on Mastodon and said,…
Google has now totally disabled the Google Cache from completely working. Earlier this year, Google removed the cache link from the search result snippets. Then a couple of weeks ago,…
Join us LIVE on October 2nd as we explore how leveraging your brand is crucial to boosting your presence on the SERPs. The post Improve Your Brand’s Influence and Boost…
Google’s John Mueller shows how to use alt text for SEO and why you shouldn’t rely on AI to do it The post Google Shows How To Use Alt Text…
Here’s what they said: Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola First published: 6 November 2009 Recommended by: Aleyda Solis Here’s why Aleyda recommended this book: Author: Eli Schwartz First…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search…
Matt Diggity If you’re concerned about the update, don’t miss this month’s roundup. It’s packed with news, analysis from the community, and more. Our top stories for the month include…
I received 107 replies and had the opportunity to explore where people draw the line between basic and advanced skills in our industry. Here’s everything people considered advanced, ranked based…
It’s like Google cannot make up its mind – with all the volatility we reported post Google August 2024 core update, a lot of that volatility means ranking changes for…
Google Ads can show a nice number of sitelinks under the ad, as sitelink extensions. But I’ve never seen Google show 10 sitelinks under a single sponsored listing. Google did…
Google is testing using its top card format for shopping and e-commerce related queries and information. This shows product results with pricing on the left, with popular stores on the…
The Information posted survey results of its 1,088 subscribers they surveyed and said that 77% said they are using traditional search engines like Google because of generative Al products. So…
Google’s John Mueller responded to questions around image SEO, specifically explaining that while the image itself and the alt text is useful, so is the page that image is embedded…
Here’s the thing: We previously ran the exact same study for Wix and it did well. So we decided to replicate it for Squarespace. Quite innocuous, right? Turns out it…
Is SEO dead and should you panic? Or is everything a big hoo-ha and there’s nothing to worry about? Here’s everything we know about Google’s AI Overviews to date: Google’s…
Discover the fundamentals of digital marketing, plus effective ways to promote your brand and offering online.
Tune into the SEO for Paws live stream conference. Engage with industry experts and support a charity supporting pets affected by the war in Kyiv. The post SEO For Paws…
Check out these algorithm monitoring tools to track ranking fluctuations and SERP volatility. The post Why & How To Track Google Algorithm Updates appeared first on Search Engine Journal.
URL parameters can be an SEO nightmare. Read how to handle them to improve crawling, indexing and organic performance on Google surfaces. The post The Expert SEO Guide To URL…
Unlock the power of quality backlinks and boost your website’s prominence in search results. Learn effective strategies to improve your search ranking. The post How To Get Quality Backlinks: 11…
Query deserves freshness (QDF) is a model Google uses to rank fresh content for queries that need new info.
Here is a recap of what happened in the search forums today…
Another week and more Google Search ranking volatility, in fact, it has not calmed but we saw even more spikes in the middle of this week. Google Search Console may…
Google is now showing a blue map pin with a city name under some of the search result snippets. This seems to be rolling out now and seems to be…