19 Years Covering The Search Industry
It has now been 19 years that I’ve been writing on this site, covering what you – the search marketers are talking about from within the search community. Today marks…
Search News Buzz Video Recap: Google Thanksgiving Volatility, Lin...
Since Friday of Thanksgiving last week, we have been seeing a lot of chatter and volatility with Google Search. Google said they improved the accuracy of the Discover performance report…
Google Search Tests New Box “Maps On This Topic” &...
Google Search is showing and maybe testing news and top stories related boxes with a headline that says “maps on this topic.” Also, Google can also know what publications you…
Google: If Your Most Important Page Is Terrible, Then That Is Not...
Google’s John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are…
Semantic HTML: What It Is and How to Use It Correctly
Semantic HTML conveys real meaning through HTML tags. Here‘s what you need to know and how to use it.
What Is Cost Per Click (CPC) & Why It Matters
Find out how to calculate cost per click—the price you pay for each click on your pay-per-click (PPC) ads.
Is IP Address A Google Ranking Factor?
Does your IP address help or harm your rankings in search? Continue reading to learn whether IP addresses are a Google ranking factor. The post Is IP Address A Google…
How To Achieve 7-Figures With Your Law Firm Marketing Website
Here’s how to achieve seven figures with law firm website marketing. The post How To Achieve 7-Figures With Your Law Firm Marketing Website appeared first on Search Engine Journal.
Transitioning From Excel To Python: Essential Functions For SEO D...
Learn the Python equivalents of your favorite Excel formulas to speed up your data analysis and automate repetitive tasks. The post Transitioning From Excel To Python: Essential Functions For SEO…
What 2022 SEO Shifts Could Mean For 2023 & Beyond [Webinar]
For SEO pros looking to get ahead of the curve, our next webinar focuses on how to handle frequent algorithm changes and market shifts. The post What 2022 SEO Shifts…
SEO Gap Analysis — Whiteboard Friday
Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you’ve got very limited space on the first page of the SERPs, you need to…
Brighten Your Holiday with A Very Merry Semrush Marketing Calenda...
It’s the most wonderful time of the year, full of fairy lights, gift-giving, and carols galore—not to mention a time to create some of your most memorable campaigns!
Daily Search Forum Recap: December 1, 2022
Here is a recap of what happened in the search forums today…
A New Era Of Google Search: What It Means For SEO
Google continues to evolve how users search and how data is presented. Here are surprising ways Google is changing what it means to search. The post A New Era Of…
Google Sues Company That Impersonates Google Through Scammy Telem...
Google announced it has filed a lawsuit against “scammers who sought to defraud hundreds of small businesses by impersonating Google through telemarketing calls.” You know, the calls from “Google” asking…
Twitter Now Puts Recommended Tweets In Everyone’s Feeds
Twitter is expanding recommended tweets to all users, including people who managed to avoid them until now. The post Twitter Now Puts Recommended Tweets In Everyone’s Feeds appeared first on…
Google: URLs Don’t Have To Be In Same Language As Content O...
Back in 2015, Google said the URL should be in the same language as the content of the page. But now, Alan Kent from Google said the URL doesn’t have…
Google Tests Map Interface Within Search Result Snippets For That...
Google is testing placing the map of the business you searched for in the search results area under the snippet(s) for that listing. Google is also testing a slightly updated…
Google Improved The Search Console Discover Performance Report
Google has annotated the Discover performance report in Google Search Console, saying the report has been improved. Specifically, Google said it improved the system for counting clicks and impressions within…
New Google AdSense Format: Side Rail Ads
Google has announced a new AdSense ad format named side rail ads. Side rail ads stick to the sides of your web pages when the user viewing the page is…
LinkedIn’s New Focused Inbox Surfaces More Relevant Messages
LinkedIn is upgrading its messaging experience with a new ‘Focused Inbox,’ which aims to cut down on spam and surface more relevant messages. The post LinkedIn’s New Focused Inbox Surfaces…
Google Updates Display & Video 360 Account Level Suspension P...
Google is introducing a new ad and account policy and suspension page specifically for Display and Video 360 users. Read on to explore the updates. The post Google Updates Display…
How a Dutch marketing start-up secured the #1 spot on Google for ...
Agency b2bmarketeers.nl is a popular b2b marketing blog that was created by Marcel Nanning in 2011. It has since become a leading resource for marketing professionals in Dutch-speaking countries. Visitors…
8 Creative Real Estate Marketing Ideas And Examples
From ensuring website loading speed to crafting great social media content, these 8 strategies can help you generate more leads and foster sustainable business growth. The post 8 Creative Real…
Why Everyone In Your Business Wins With SEO
SEO has a very obvious benefit to companies. More traffic, more leads or sales, more revenue. But how else can SEO skills and activity help? The post Why Everyone In…
Finance Marketing: How To Form A Successful Content Strategy
This pocket guide has all the insights you need to navigate the ins and outs of content marketing within the finance industry. The post Finance Marketing: How To Form A…
How To Combine SEO & PPC Keyword Strategies For More Effectiv...
Learn a simple, 3-step marketing method for combining your SEO & PPC keyword data to get better organic & paid results & more effective ROI. The post How To Combine…
What Are Intercept Keywords, and How Can They Help?
You might be forgiven for thinking that driving traffic via Google is all about targeting high-volume keywords that are low in competition. Sure, that can be part of making search…
Google Answers If Splitting A Long Article Could Result In Thin C...
Google answers if a long article that is split into interlinked pages risks being seen as thin content The post Google Answers If Splitting A Long Article Could Result In…
Daily Search Forum Recap: November 30, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says again,…
Google: Links Have Less Impact Today Than In The Past
A Googler remarked that links have “a lot less significant impact” today than they previously did in the past The post Google: Links Have Less Impact Today Than In The…
Google Adds 2 New Metrics To GA4 Reports
Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. The post Google Adds 2…
8 Signs It’s Time To Fire A Bad Client & How To Do It
This article explains why you should end a client relationship, how to amend the relationship, and how to terminate the partnership. The post 8 Signs It’s Time To Fire A…
Google: Disavowing Random Links Flagged By Tools Is A Waste Of Ti...
Google says that disavowing random links that a tool has flagged is not a good use of time The post Google: Disavowing Random Links Flagged By Tools Is A Waste…
Google: Noindexed Pages Do Not Impact Crawl Budget
Google’s Search Relations team confirms noindexed pages don’t adversely impact a website’s crawl budget, no matter how many a site has. The post Google: Noindexed Pages Do Not Impact Crawl…
Google: We Do Not Crawl & Index Niche Shorter Content More Or...
In the last Google office hours, Gary Illyes said that Google is not more likely to crawl or index shorter or more niche content better or worse than other forms…
Google: A Page’s Content Does Not Need To Be Indexed For Th...
Here is a good one-liner from Google’s John Mueller on the technicalities of the Google index. John said on Twitter “A page’s content doesn’t need to be indexed for a…
Google: Links Have A Lot Less Significant Impact For Ranking Toda...
Duy Nguyen from Google’s search quality team said in the Google office hours video that “backlinks as a signal has a lot less significant impact compared to when Google Search…
Google: HTTP/3 Likely Won’t Help Your SEO
Google’s John Mueller said on the last Google office hours that using HTTP/3 for your server will likely not have any impact on your SEO or rankings in Google Search….
Google: We Have Algorithms To Detect & Demote AI Altered Plag...
Duy Nguyen from Google’s search quality team said in the Google office hours video that Google has “algorithms to go after” those who post AI plagiarized content, he the algorithms…
Google Shares New Info About Vulnerabilities Found In Chrome
Google security researchers are sharing new information about vulnerabilities detected in Chrome, Firefox, and Windows. The post Google Shares New Info About Vulnerabilities Found In Chrome appeared first on Search…
Why SEO Testing is a Must – Practical Examples
If you are doing advanced SEO without testing your theories, you are taking unnecessary risks. This article explains why.
What Is Data-Driven Marketing & Why Is It Important?
Data-driven marketing is when marketers base strategies on consumer data. Learn how it can benefit you.
What Are E-A-T and YMYL in SEO? How to Optimize for Them
E-A-T and YMYL can have a huge effect on your Google search rankings. Here‘s what you need to know.
Ex-Googler Answers Why Google Search is Getting Worse
Ex-Googler Marissa Mayer says there’s nothing wrong with Google Search, it’s the web that’s getting worse The post Ex-Googler Answers Why Google Search is Getting Worse appeared first on Search…
Is Fresh Content A Google Ranking Factor?
To decide if “freshness” could be a ranking factor, we need to understand what the “Freshness” algorithm updates mean and how they affect search rankings. The post Is Fresh Content…
Top 8 SEO Certifications (Free & Paid)
SEO certifications demonstrate your expertise. Read our list of the best courses with SEO certificates.
SEO ROI: How To Ensure Performance Tracking Matches Goals
Not sure which SEO metrics are useful and which aren’t as prioritized? Discover which metrics in-house, agency, and freelance SEOs agree and disagree on. The post SEO ROI: How To…
Social Media Content Strategy: From Start To Finish
A social media content strategy is your treasure map to earning ROI from social media. Learn how to create one in 7 steps. The post Social Media Content Strategy: From…
Long-tail vs. Short-tail Keywords: What’s the Difference?
Because of that, long-tail keywords are generally easier to rank for and tend to attract searchers with more specific intent. This has made targeting them a widely adopted SEO tactic. …
Google: HTTP/3 Doesn’t Impact SEO
Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can directly impact a website’s SEO. The post Google: HTTP/3 Doesn’t Impact SEO appeared first on…
Daily Search Forum Recap: November 29, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Got a lot…
Ex-Googler On Featured Snippets: Google is More Hesitant To Send ...
Ex-Googler offers opinion that uptick in featured snippets is because Google is “concerned about some of the low-quality experiences out on the web” The post Ex-Googler On Featured Snippets: Google…
Google Local Service Ads Heading Label Tests
Google is testing various headlines for the Local Service Ads. Two of them show the “Ads” label and one does not, while they all test different headlines for the ad…
Google Business Profiles Now Showing Review Time For Some Edits
Google may now show you the time it takes to review a requested edit in Google Business Profiles. So if you edit, let’s say, your business category, Google may show…
Google Business Profile Can Notate Previous Location
The new Google Business Profile interface in Google Search to update your local listing can show the previous location your business was listed at before you tried to move that…
Study: Longer Reviews Stay At The Top Of Google Local Listings Lo...
Joy Hawkins team did another small local ranking study in Google and found that the longer reviews, the wordier reviews, tend to rank towards the top of the reviews and…
Google Tests Carousel Format For Things To Know
Google is testing the Things to know search refinement expander feature in a carousel format. Normally, the Things to know is in this list format but here Google is testing…
The Complete Guide to Mobile SEO – 8 Tips & Best Practi...
Mobile SEO is key to getting Google traffic. Read this complete guide to optimizing your site for mobile users.
Microsoft Makes 3 Predictions For PPC Trends In The New Year
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly. The post Microsoft Makes 3 Predictions For…
Biggest Challenges Facing SEO In 2023 [Survey Results]
Our State of SEO report finds machine learning & AI, Google updates, and third-party cookie deprecation are the greatest expected shifts in SEO in 2023. The post Biggest Challenges Facing…
12 Powerful Email Marketing Tips You Need To Know
Email marketing is still one of the effective ways to promote your brand. Follow these 12 actionable tips to ensure you’re using email marketing wisely. The post 12 Powerful Email…
10 Remarketing Lists To Boost PPC Performance
With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel. The post 10 Remarketing Lists To Boost PPC Performance appeared…
Marketing To Gen Z: How To Do It The Right Way
Gen Z may be a trickier market but done right, you’ll gain loyal followers with influence and spending power. Discover 10 tips for Zoomer customers. The post Marketing To Gen…
Local Pack Header Specificity Vanishes while Local Packs Downtren...
In July of this year, Dr. Peter J. Meyers and I published a report analyzing an element of Google’s local results we termed “local pack headers”. About a month after…
How To Choose The Best Rank Tracker For Your SEO Needs
Don’t be afraid to change ranking tools. Learn what to look for in an SEO tool & discover how to successfully onboard it! The post How To Choose The Best…
Daily Search Forum Recap: November 28, 2022
Here is a recap of what happened in the search forums today…
Elon Musk Shares Vision For “Twitter 2.0”
Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” including longform tweets, encrypted DMs, user-to-user payments, and more. The post Elon Musk Shares…
Vlog #199: Jeremy Meindl On Churn and Burn SEO & No Linking B...
In part one, we learned about Jeremy Meindl, why he loves pushing the line in SEO and how he never was caught with any of his SEO spam efforts. In…
Thanksgiving Holiday Google Search Ranking Algorithm Update ̵...
For the past several weekends, I’ve been reporting about a Google search ranking algorithm update that hit on a Friday and continued throughout the weekend. Well, last weekend was the…
So Many SEOs Just Don’t Know Guest Post Links Should Be Nof...
The other day, I covered a poll that showed about half of SEOs still use guest posting for SEO purposes. Then a few days later, an SEO asked John Mueller…
Google Local Reviews Bar Representing Positive Vs. Unfavorable Me...
Google lets you dive into some of the reviews on a business listing, so if you say show me the reviews of the bar in a hotel, Google will let…
Twitter Rolls Out 3 New Ways To Advertise
Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites. The post Twitter Rolls Out 3 New Ways To Advertise appeared…
Bing Tests Favicons In Front Of People Also Ask
Microsoft Bing is testing placing a favicon or icon of some sort in front of the people also ask results. The screenshot example below is from Frank Standtmann, a German-based…
Google: There Is No SEO Compliance Score
Google’s Search Liaison, Danny Sullivan, said there is no such thing as an SEO compliance score from Google. He said instead think about avoiding technical errors, don’t spam, and use…
What Does Chip-Making Demand Tell Us About Search Demand?
Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out. The post What Does Chip-Making Demand Tell…
SEO Salaries 2022: Industry Growth & Many New SEO Professiona...
How much do SEO professionals earn and is there room for new SEOs in the market? Discover what the industry pros have to say. The post SEO Salaries 2022: Industry…
Google Tag Manager: A GA4 Beginners Guide
Let’s take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial. The post Google Tag Manager: A GA4 Beginners Guide appeared first on Search…
[Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Differen...
Whatever SEO tool you’re using, understand what it’s best used for and discern which one you believe when running an analysis. The post [Semrush Vs. Ahrefs: Why Are The Number…
How To Improve SEO: Strategies To Try First
Not sure how to improve your SEO and where to start? Start with these on-page elements you can focus on to rank well. The post How To Improve SEO: Strategies…
4 Common Mistakes E-commerce Websites Make Using JavaScript
Despite the resources they can invest in web development, large e-commerce websites still struggle with SEO-friendly ways of using JavaScript. And, even when 98% of all websites use JavaScript, it’s…
Daily Search Forum Recap: November 25, 2022
Here is a recap of what happened in the search forums today…
SEO Split Test Result: Removing COVID Advisory Notes (Too Soon?)
Most people believe Covid-19 is over, is it time to remove coronavirus information from your pages? Read to find out.
Google: 60% Of The Internet Is Duplicate
And you think you have a duplicate content problem on your site? Google said, “60% of the internet is duplicate.” Gary Illyes posted this slide at the Google Search Central…
Search News Buzz Video Recap: Google Weekend Updates, E-A-T For A...
Google probably did yet another weekend search ranking algorithm update, I see a pattern here. Google’s Hyung-Jin Kim said E-A-T is used for all queries, not just YMYL. Google documented…
Google Tests New People Also Ask User Interface
Google is testing a new design, layout, and user experience for the people also ask box in the Google Search results. This interface has results side by side and stacked…
GoogleBot Can Now Crawl From Outside The US
Gary Illyes from Google announced at the Google Search Central Live in Singapore yesterday that Googlebot, Google, can now crawl from outside of the US. He said, according to reports,…
Google Business Profiles Now Offering Suggested Services Areas
When you create a Google Business Profile and now go into creating service areas, Google may now offer you a list of suggested service areas in your region. Just be…
Matt Cutts Fought With Sergey Brin & Larry Page On That Googl...
Some of you may know that in the early days of Google, Google’s co-founders, Sergey Brin and Larry Page would say Google Search was immune to search spam. Matt Cutts,…
What Is E-Marketing? — Definition, Types, & Examples
E-marketing, or electronic marketing, refers to the marketing of goods and services through the internet.
Is Domain Name A Google Ranking Factor?
Does your domain name have an impact on search results? Let’s take a closer look at the debate. The post Is Domain Name A Google Ranking Factor? appeared first on…
What Is Search Forecasting And Why Is It Important?
Make more informed decisions by learning how to predict organic search traffic, even in unprecented times. The post What Is Search Forecasting And Why Is It Important? appeared first on…
3 Important Google Updates to Understand — Whiteboard Friday
With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you three of the most important types of search engine updates that can affect…
How to Use HARO (And Alternatives) to Get Killer Backlinks
So should you still try to get media coverage this way? Absolutely! There are tons of links up for grabs. Not just any links. Super high authority links that can…
Top 10 Essential Website Optimization Strategies
How can one boost rankings in today’s competitive SEO landscape? Focus on these 10 website optimization essentials and set yourself up for long-term success. The post Top 10 Essential Website…