Google announced that the self-upgrade tool for “upgrading” your Google Ads to Performance Max campaigns is now available for Dynamic Search Ads (DSA) campaigns and Google Display campaigns.
Alphabet’s latest earnings call provided insights into how Google is leveraging generative AI to evolve its flagship Search product. The post Google’s AI Innovations Drive Search & Ad Performance: Q2…
A four-day workweek experiment at SEJ revealed inefficiencies, led to better work-life balance, and showed that saying “no” can increase productivity. The post Oh, the 4-Day Workweek? We Crushed It….
The viral video landscape has changed dramatically over the past 18 years. But a couple of critical success factors have remained. Discover what they are. The post Top 42 Viral…
New study shows companies maintain reduced hours and boost performance with a four-day workweek, supported by SEJ CEO Jenise Uehara’s experiences. The post Success Of Four-Day Workweek: An Interview With…
Our jobs are changing. Each day, Google Ads relies on a combination of AI & machine learning to manage more of the hands-on work we used to do as campaign…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said site…
Learn more about the products and services that helped drive Microsoft revenue growth and its plan for more advances in AI. The post Microsoft Q4 Earnings Call: Over One Billion…
OpenAI discontinues AI text detection tool after criticism over inaccuracy. The post OpenAI Shuts Down Flawed AI Detector appeared first on Search Engine Journal.
The Norwegian order imposed a three-month ban on personalized and behavioral ad targeting against Meta, starting August 2023. The post What Does The Norwegian Meta Behavioral Ads Ban Really Mean?…
Explore the latest updates on the Threads app by Instagram, including a chronological following feed, organized notifications, and translations. The post Threads App Update Includes For You And Following Feeds…
Should you put your site name in your title tag? Google’s John Mueller said it really shouldn’t be an SEO decision. John Mueller seems to be a fan of having…
Microsoft might build an expert mode search interface for Bing Chat for those who may want to do more advanced prompting. Mikhail Parakhin, the Bing CEO, said on Twitter, “Yes,…
Google’s John Mueller said that when a link spammer (or I guess any time of spammer) find a vulnerability on a website, they might share that vulnerability with their network…
Yesterday I covered the hotel version of Google Search testing a comparison sites carousel and a new search filter. Well, it seems it is not specific to just hotels but…
Google Business Profiles messaging feature may be rolling out the ability to set your status to respond to messages and the ability to configure your away mode.
Learn about Google’s new upgrades to Performance Max campaigns for DSA and GDA advertisers to move toward unified campaign strategies. The post Google Encourages Performance Max Upgrade For DSA And…
Aug 2 Webinar: Unleash your ad potential with these top performance marketing trends. Reserve your spot today! The post Mastering Performance Marketing: How To Take Your Campaigns From Good To…
Negative keywords help you maximize ROI by preventing your ads from displaying in unrelated searches.
Prioritize the crawling and indexing of important and updated pages to optimize Googlebot’s crawl budget. Here are 12 tips you need to know. The post How To Manage Crawl Budget…
What’s the relationship between on-page SEO scores and domain authority? Expert Tony Wright answers your burning question in this week’s Ask An SEO. The post What Factors Contribute To High…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
In part one, we learned more about Fabrice Canel of Microsoft Bing and spoke about indexing quality. In part two we dig more into of the concern around content generation…
For the past few months, Google’s search results have been very volatile, but over the past couple of days, it seems, at least to some rank-checking tools, the volatility is…
Google posted a new Search Off The Record podcast all around picking a domain name and SEO. This was recorded by John Mueller, Gary Illyes, and Martin Splitt of Google….
Google seems to be testing a new hotel search feature that lets you compare sites using a carousel and a new search filter. The carousel shows you comparable hotels that…
Google Business Profiles seems to be rolling out a new FAQ feature where Google will automatically create FAQs based on your Google Business Profile details and your website.
Discover the new TikTok text posts: a fresh medium for self-expression and content creation, allowing TikTok to offer another alternative to Twitter. The post TikTok Introduces Text Posts To Effortlessly…
Bing AI chat and AI copilot for search results, previously exclusive to Microsoft Edge and Bing app users, is now accessible on Google Chrome browsers. The post Bing AI Chat…
Google Merchant Center is rolling out a new feature named “collections.” Collections let you group up to 100 products together in the same collection. Google said collections, “Collections allow you…
The new ChatGPT Android App from OpenAI, available for pre-registration, will provide instant answers and personalized AI assistance with professional inputs and tailored advice. The post ChatGPT Android App Available…
Twitter becomes X under Musk, promising unlimited interactivity and vast new features to redefine the scope of the popular social platform. The post Twitter Becomes X: The Future Of The…
Compare Shopify vs. WordPress to determine which ecommerce platform is the best for your online store.
This month’s roundup has the latest SEO data studies, guides, and news headlines you need to stay ahead of the competition. To start, you’ll get some data from our studies….
Check out successful case studies in of link building in the SaaS industry, so you can design and implement a highly effective link building program. The post An Essential Guide…
An HTML redirect, or meta refresh redirect, instructs a web browser to redirect a user to a different page. Here’s what you need to know.
Most of the discourse surrounding the impact of artificial intelligence (AI) on SEO has been about content creation. This makes perfect sense. Large language models (LLMs) have fundamentally changed the…
Google Analytics 4 expands ecommerce analysis with 30 new dimensions and metrics in custom report builder. The post Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics appeared first…
Google’s John Mueller answers whether it’s a good idea to match the title tag to how Google rewrites it The post Google Answers If Matching How It Rewrites Title Is…
Google advises against cheap TLDs due to spam risks, says TLD keywords don’t improve SEO. The post Google: Don’t Choose Cheap TLDs, Avoid Spam Risks appeared first on Search Engine…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads Editor…
Google’s Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies. The post Google’s On Domain Name Selection: Branding Over Keywords appeared first on…
With Microsoft announcing the enterprise version of Bing Chat, some are worried that the free version might disappear. Well, it won’t. Mikhail Parakhin, the CEO of Bing at Microsoft, said…
Google has released a minor update to the Google Ads Editor. This is version 2.4.1 and I am not exactly sure what updates we have with this minor release.
Google has updated its URL structure guidelines to specify what characters Google Search supports in URLs.
For the original iTunes version, click here. Every week, the Google Search volatility keeps getting hotter, but Google did say we should have a confirmed update this summer. Google fixed…
On June 28th, three weeks ago, I removed the AMP pages from this site. Overall, I didn’t see overall traffic changes from the change. I did notice issues with this…
Google Search is testing a new carousel search feature that shows products from EnergyStar.gov and Energy.gov, governmental websites, on products that you can buy to save with tax credits from…
AI is coming whether you want it to or not. Here’s how to prepare your social media team. The post Reflecting On 20 Years Of WordPress With The CEO of…
Google’s Gary Illyes offered advice about choosing between the 301 and 404 status codes The post What’s Less Harmful: 301 Redirect or “404 Error Pages”? appeared first on Search Engine…
Google Discover is a mobile experience that helps users find info they didn’t know they needed. Here’s how to use it for your brand. The post How To Succeed In…
This is the final installment of the three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. There are a lot of…
In this guide, we’ll answer just that and share some top tips for implementing a continuous SEO strategy. The answer, in short, is almost always no. SEO, in nature, is…
Here is a recap of what happened in the search forums today…
For the past couple of months now, Microsoft has been saying dark mode is coming to Bing Chat. But now they are putting a timeline on it – dark mode…
Several weeks ago, Bing’s CEO, Mikhail Parakhin said that Bing Chat will soon work on any browser – that you don’t have to use Microsoft Edge to run Bing Chat….
I think everyone in our industry is surprised we have not had a confirmed Google search ranking update since April 2023. But you should expect Google to confirm a search…
Google Search Console has a link report and that link report has become less and less useful over the years. This morning, it seems like Google pushed an update or…
As you may remember, Google has a news topic authority ranking system, which has been around for a while but Google recently disclosed to the public. Danny Sullivan, Google’s Search…
Writers from various sectors respond to the threat of generative AI technology. Explore the reasons why screenwriters, authors, journalists, and others writers want regulation. The post Screenwriters, Authors, and Journalists…
OpenAI introduces custom instructions for ChatGPT, allowing it to remember user preferences and provide personalized responses. The post ChatGPT Gets A Memory: New Feature Remembers Your Preferences appeared first on…
WooCommerce and TikTok announce opportunity for merchants to be among the first to sell directly in TikTok Shops The post WooCommerce Merchants Can Now Sell Directly On TikTok appeared first…
Explore the best CRM options to manage sales, marketing, and customer service for your business type.
Curious about Threads as a digital marketer and eager to learn some SEO tips? Follow the growing SEO community on Threads with this list. The post 68 SEO Experts To…
Content creation involves creating media to share with and engage a target audience. Learn how to do it.
Want to track your site’s performance, analyze keywords, and ensure mobile-friendliness? Discover the best tools for performing a comprehensive SEO audit in this guide. The post The Ultimate Guide To…
Researchers discover that ChatGPT quality has become worse over the course of several months The post Researchers Find That OpenAI ChatGPT Quality Has Worsened appeared first on Search Engine Journal.
Set your migration up for success and a better user experience. From an initial drop in traffic to redirects, here’s everything you need to know. The post Managing Successful SEO…
Here is a recap of what happened in the search forums today…
ChatGPT Plus users can now enjoy an expanded limit of 50 messages every three hours on the GPT-4 model, enhancing conversation depth. The post OpenAI Increases GPT-4 Message Cap To…
Twitter is about to launch new features for Verified Organizations to post jobs listings to Twitter profiles. The post Twitter To Launch Job Listings For Verified Organizations appeared first on…
Apple is reportedly developing its own AI chatbot, “Apple GPT,” to compete with big tech companies and many productivity tools in the App Store. The post Rumored ‘Apple GPT’ AI…
A month ago we saw Bing Chat testing visual search. Well now it is available for all who want to snap a photo or upload an image to Bing Chat.
Danny Sullivan, Google’s Search Liaison, responded to Vox Media’s claim that AI content is currently “well-received by search engines.” Sullivan said, “It’s still not correct that AI content will be…
Joe Hall posted a poll on Twitter asking SEOs how they typically handle category and/or tag archive pages for SEO. The results said that most noindex those pages so search…
Google has removed the related search operator from its “overview of Google search operators” help documentation. The related search operator would show you pages that are related to a specific…
Google’s John Mueller was asked again about page speed and how important of a ranking factor it is, if at all. John replied, saying page speed is a vague term…
GA4 is here and there are essential reports for SEO measurement and reporting to know. Here are the reports you need to get familiar with The post Essential GA4 Reports…
Image credit: JPreisler.com Call me a hopeless romantic, but I delight in extending the enjoyment of travel by writing reviews of the places I’ve been after returning home. It’s almost…
Boost your SEO with strategic alt text. Learn how to optimize your images, save time, and improve your ranking potential with an AI SEO tool. The post 8 Ways To…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just when you…
Microsoft unveils new AI features for Bing, Microsoft 365 to enhance consumer and business search, productivity, and data insights. The post Microsoft Doubles Down On AI To Transform How People…
Google offers a checklist for businesses to build customer trust through establishing legitimacy, transparency, reputation management, and professional design. The post Google’s Tips To Enhance Your Business Reputation & Trust…
Meta and Microsoft announce expanded AI partnership to release Llama 2, an open-source LLM, free to global partners and supporters. The post Meta And Microsoft Release Llama 2 Free For…
Some of the Google Search rank-checking tools are so far off their scales that they look broken to me. Did Google’s insane volatility break the automated Google Search volatility tracking…
Google Search is testing boxed-in favicons for snippets. That is, instead of the favicon as is, Google is placing them in a square box.
With generative AI advances, can technology discern human vs. AI-generated content? We review research claiming built-in biases and accuracy gaps in AI detectors. The post Should You Trust An AI…
Google’s John Mueller seemed to get annoyed the other day around people faking who they are with fake personas. He posted a PSA, public service announcement, on Twitter Monday saying,…
Google News seems to be testing a new section in the “for you” section named “Suggested for you.” This section shows you news sources that you can follow within Google…
Google’s John Mueller was asked if keyword research helps SEO. John immediately replied, “no,” but then explained why he said no. It is not the task keyword research that helps…
Crawlability refers to a search engine‘s ability to access web content and index it for ranking in search results.
Skyscraper technique SEO is creating a better version of popular content & working to inherit its backlinks.
Save resources by optimizing your use of bottom of funnel keywords (BOFU). Learn its importance and how to measure conversion in this guide. The post Why Brands Should Prioritize Bottom…
In the world of SEO, links are a crucial ranking factor. With that comes a temptation for many website owners and marketers to resort to manipulative tactics to acquire links,…