Google Search Perspectives & Opinions
Google seems to be testing a new box in the search results named perspectives and opinions. The naming convention reminds me of Google perspectives, but this acts differently, as the…
Google Local Check Wait Time Button
Google is testing a “check wait time” button for some local results in the Google search results. I guess this tells you how long you have to wait to receive…
Microsoft & OpenAI Bring AI Models to Developers Worldwide
Microsoft is announcing the general availability of its Azure OpenAI service, which allows developers to create applications utilizing technology like ChatGPT. The post Microsoft & OpenAI Bring AI Models to…
Website Indexing For Search Engines: How Does It Work?
Website indexing is one of the first steps (after crawling) in a process of how web pages are ranked and served as search engine results. The post Website Indexing For…
The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022
Discover the top YouTube videos for 2022 and see what works in various industries. The post The Significant 7: Top YouTube Videos, Shorts, And Ads of 2022 appeared first on…
From Zero To ChatGPT Hero: How To Harness The Power Of AI In Mark...
ChatGPT is trending right now, but do you know how to use it? Learn the art of making prompts and harnessing the power of AI. The post From Zero To…
After Google: Should SEOs Jump Ship?
There was a pre-search-engine age. It’s hard to conceive of now, but there was. Even in the early days of search engines, when Ask Jeeves, Yahoo, and Excite still competed…
Here’s How to Start an Online Business (9 Steps to Success)
An online business allows you to take control of your life in a way that nothing else can. It’s one of the few ways to create true financial freedom. But…
Daily Search Forum Recap: January 16, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
9 Tactics to Increase Brand Awareness (Tried & Tested)
Countless tactics can increase your brand awareness. Technically, any piece of your marketing communication can be the first time someone from your target audience hears about you. But we’ll focus…
Twitter Cuts Off Access To Third-Party Apps
In a move sparking controversy across tech and developer communities, Twitter appears to have cut off access to third-party apps like Twitteriffic and Tweetbot. The post Twitter Cuts Off Access…
Vlog #206: Mark Saltarelli On What We�re Missing With Marketing...
Mark Saltarelli and I spoke about his history and about B2B digital marketing in part one…
Weekend Google Search Ranking Algorithm Update – Saturday, ...
Just a couple of days after the December 2022 helpful content update and link spam update finished, we are now seeing another update, an unconfirmed update that seemed to have…
Google Unlikely To Increase Request Indexing Quota In Search Cons...
Google’s John Mueller said that Google Search Console’s URL Inspection tool to submit a page to be crawled would probably not see the quota increase anytime soon. He said on…
Google Business Profile Image Server Rejected Upload Bug
Late last week, Google Business Profiles had a bug where uploading images to your business profile would fail. This was reported first by Tim Capper on Twitter on Thursday and…
Google Business Profiles Attribute Details Beta
Google Business Profiles seems to be testing, beta testing, the ability for businesses to add more details, to “say more about” their business attributes.
Google’s John Mueller: More About Head Section & JavaSc...
Last week we reported on a comment made by John Mueller of Google about the head section of your HTML and why you should keep it clean. John, on Friday,…
Sitelinks: What Are They & How Do You Get Them?
Don’t overlook sitelinks if you’re trying to gain more visibility online. Here’s what you need to know so you have better chances of gaining clicks. The post Sitelinks: What Are…
Will ChatGPT Take Your Job?
Automation and AI promise to revolutionize the way many people work, but don’t worry – you’re still going to be needed for a long time. The post Will ChatGPT Take…
Downloadable Content Strategy Template And How To Use It
Target your audience at every stage of the marketing funnel consistently. Here’s how to develop a content marketing strategy (with free templates!) The post Downloadable Content Strategy Template And How…
How to Align Your Blog with Your Organic Search Conversion Funnel
Business blogging is an interesting concept. Many businesses have a blog, and yet, in most cases, there isn’t much planning going into how those blogs fit into larger business goals….
SEO Automation: 9 Tasks That Save You Time & Money
SEO automation is the process of using software to perform repetitive SEO activities you previously did manually, saving you time to work on SEO strategy and execution. In this article,…
The 5 Best Long-tail Keyword Generator Tools
Thanks to their low popularity, they’re often less competitive and easier to rank for than short-tail keywords. This makes them an excellent target for new websites. In this guide, you’ll…
Daily Search Forum Recap: January 13, 2023
Here is a recap of what happened in the search forums today…
Search News Buzz Video Recap: Google Helpful Content & Link S...
This week, the December 2022 Google helpful content update and link spam updates are finally complete after a long, long wait. There was a lot of movement on Wednesday…
Google’s Helpful Content & Link Spam Updates Done Rolli...
After a long slow and paused rollout, Google has said that both the December 2022 helpful content update and December 2022 link spam update are now done rolling out. Google…
Local SEOs: Check Your Photos In Your Google Maps Pin Overlay
Mike Blumenthal dropped a simple but thoughtful local SEO tip that all businesses should do some time in the near future. Just check the featured photos that Google selected to…
Google Sponsored Label In Product Listing Results
Google is now testing the Google Ads sponsored label in the product listing results within the more products section in an additional result. I cannot replicate this, but Saad AK…
Google Knowledge Panel Recent Images Carousel
Google has a “recent images” photo carousel for some knowledge panels. For example, Google had this for a search on the [golden globes] last week, where it shows photos from…
Does Google Conduct Link Buying Sting Operations? They Don’...
A Reddit thread asks if Google engages in link-buying sting operations where they will pretend to want to buy a link and then use that to penalize the network. John…
Google Cloud Launches New AI Tools for Retailers
Google Cloud is launching new and updated AI tools to provide customers with a smoother online shopping experience and assist retailers with in-store inventory management. The post Google Cloud Launches…
Automattic Announces Blaze Ad Network Of Millions of WordPress.co...
@automattic The post Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites appeared first on Search Engine Journal.
How To Use Pinterest For Ecommerce
Pinterest bursts with potential. Learn how to approach the unique platform to boost your ecommerce sales. The post How To Use Pinterest For Ecommerce appeared first on Search Engine Journal.
Key Insights From TikTok In The What’s Next 2023 Trend Report
Find out how to reach consumers with the right kind of content to engage and excite in TikTok’s What’s Next 2023 Trend Report. The post Key Insights From TikTok In…
Free Content Plan Template To Adapt To Your Needs
Supplementing your content strategy with a content plan is essential for marketing success. Here’s a downloadable template to help you create one. The post Free Content Plan Template To Adapt…
Three Ways to Evolve Your Link Building in 2023 — Whiteboard Frid...
Welcome to 2023! In the first Whiteboard Friday of the new year, Paddy walks through three methods to evolve your link building efforts — not reinventing the wheel, but by improving what…
How to Use Google Keyword Planner in 2023
In this guide, you’ll learn how to get some serious SEO value from Keyword Planner. Google Keyword Planner is free. All you need is a Google Ads account to use…
Daily Search Forum Recap: January 12, 2023
Here is a recap of what happened in the search forums today…
Microsoft Announces Store Ads & Other Updates
Microsoft makes its first advertising product announcements and updates of 2023. Here’s everything advertisers need to know. The post Microsoft Announces Store Ads & Other Updates appeared first on Search…
Word Count & SEO: What Content Marketers Need To Consider
Word count is not a direct SEO ranking factor, but it still matters. Learn how content length can both indirectly help and hurt your rankings. The post Word Count &…
Apple Business Connect: Manage Your Business On Apple Maps
Apple has reannounced its toolset for businesses to manage their business listings on Apple Maps. It is now called Apple Business Connect, previously named Apple Places and prior to that…
Google Search Tests Trending Stories From Country/Region
Google Search is testing displaying news stories for users in a specific country or region, from a specific country or region. Google titles this section, “Trending stories from country/region” and…
Google Says Writing SEO Case Studies Are Quite Challenging
Google has this SEO case studies and success stories page since 2019 and they have updated it a few times, I believe, since. Recently, someone Mariachiara Marsella asked John Mueller…
Google: Keep Your HTML Head Section Clean
Google’s John Mueller said when it comes to your HTML head section, you want to ensure that section is clean and tight. If possible, you don’t want it to have…
Google Reiterates Guidelines On AI Written Content After Bankrate...
Over the last few days or so, Bankrate has been gaining a lot of attention in the SEO space. They are using AI to write a lot of content and…
Google Chrome Team Shares Tips For Optimizing Core Web Vitals
Google’s Chrome team shares an updated set of recommendations for optimizing Core Web Vitals to help you decide what to prioritize when time is limited. The post Google Chrome Team…
How Zapier Built a Content Marketing Machine
That was the challenge I faced when I became the second member of Zapier’s editorial team in 2014. Zapier’s team had built a tool to automate your tedious business tasks….
Private Blog Networks (PBN): The Myths and the Risks
Using private blog networks is a high-risk link building tactic. Here‘s what you need to know about PBNs.
How Do You Differentiate Goals From KPIs?
What is the difference between a goal and a KPI? Learn what each of them mean in the world of SEO. The post How Do You Differentiate Goals From KPIs?…
How To Track Customers & Revenue From SEO In Your CRM
Show how much revenue you think your SEO changes are going to make. Here’s how you can set up tracking for customers and revenue. The post How To Track Customers…
What Is Paid Media: Types & Examples
Paid media is different from PPC advertising, but relates to a broader advertising scope. Learn the difference with these examples and find what works. The post What Is Paid Media:…
Topic Clustering: How To Upgrade Your Keyword Research & Boos...
Learn how to build a powerful collection of relevant keywords & boost your website traffic with this powerful research method – topic clustering. The post Topic Clustering: How To Upgrade…
5 Times ChatGPT Steered Me Wrong in Local SEO
If it looks like a cat and sits like a cat, it must be… OpenAI’s ChatGPT is a novelty that most SEOs are exploring right now for its ability to…
The 5 Best Ways To Outrank Your Competitors In 2023 With AI
Learn how you can use artificial intelligence to gain an edge over your competitors by starting and creating high-conversion copy with GPT-3. The post The 5 Best Ways To Outrank…
Daily Search Forum Recap: January 11, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
OpenAI May Introduce A Paid Pro Version Of ChatGPT
OpenAI has announced on its Discord server that it may soon introduce a paid pro version of its popular AI-powered chatbot, ChatGPT. The post OpenAI May Introduce A Paid Pro…
Google Search Ranking Algorithm Update Kicking Off Or Tail-End To...
I see signals, both in terms of SEO chatter and some of the Google Search tracking tools, of more volatility in the Google Search results. The volatility is algorithm update…
How Many SEO Keywords Should a Page Really Target?
In the rest of the article, I’ll explain why and how. Going forward, we’ll differentiate between two kinds of keywords. The primary keyword, also called the target keyword, is…
Google Ads Editing Bug In Draft Or Experiment Campaigns
The Google Ads Liaison, Ginny Marvin, confirmed a bug when editing ads within a draft or experiment campaign. The Google Ads team is working on a fix, but Ginny provided…
Google: Linking To Multiple Providers In Product Reviews Might Gi...
In Google’s fifth release of the product reviews update, Google added that linking to multiple sellers is part of the overall algorithm. Alan Kent from Google said yesterday on Twitter…
Google: Longer Google Algorithm Updates Aren’t Necessarily ...
Google’s John Mueller said that just because an algorithm update takes longer to roll out, it doesn’t make that update more or less intense. The update’s length is generally related…
Google Business Profiles Products Price Ranges & Custom Call ...
Google Business Profiles will stop supporting price ranges for products and custom call to actions, starting February 15, 2023. Google will also remove any existing price ranges and all landing…
Google: Product Reviews Linking To Multiple Sellers May Get Boost...
Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one. The post Google: Product Reviews Linking To Multiple…
YouTube AdSense: How To Get Started
Not sure how to sign up for a YouTube Partner Program or AdSense? Start earning from your YouTube videos with this easy step-by-step guide. The post YouTube AdSense: How To…
What Is The Content Marketing Funnel?
Gain a thorough understanding of your target customer, how they think, what they are looking for, and how you can solve their problem. The post What Is The Content Marketing…
6 Ways SEO Pros Are Using ChatGPT Right Now
AI continues to show great potential for revolutionizing search engine optimization. Here are ways SEO pros are using ChatGPT now. The post 6 Ways SEO Pros Are Using ChatGPT Right…
How to Repair and Improve Local Business Reputation via Google St...
Six in ten consumers require a minimum 4+ star rating in order to consider patronizing a local business and over ⅓ say it’s the star rating that is the key…
Free SEO Tools To Help You Dominate Your Competition As A Beginne...
Check out these free SEO tools that can help you go from beginner to SEO pro. Get free link reports, indexability reports, and more. The post Free SEO Tools To…
Daily Search Forum Recap: January 10, 2023
Here is a recap of what happened in the search forums today…
OpenAI’s ChatGPT Update Brings Improved Accuracy
OpenAI, the company behind the popular conversational AI model, ChatGPT, has released an update to improve the chatbot’s accuracy. The post OpenAI’s ChatGPT Update Brings Improved Accuracy appeared first on…
YouTube’s New Partner Program Terms: What You Need To Know
YouTube is rolling out new contract terms for all channels that earn ad revenue, which creators must accept to remain in the YouTube Partner Program. The post YouTube’s New Partner…
Microsoft Reportedly Planning A $10 Billion Investment In OpenAI
Microsoft is reportedly making a big step to gain an advantage over its competitors by investing $10 billion in OpenAI, the developers of ChatGPT. The post Microsoft Reportedly Planning A…
Poll: Most SEOs Not Using Google Analytics 4
Carrie Hill posted a poll on Twitter asking SEOs, her followers, what the status of their GA4, Google Analytics 4 installs are. It seems like most SEOs, well, the 300…
Google: Traffic Is Not A Measure Of Search Quality
Google’s John Mueller said on Twitter that traffic is not necessarily a quality measure. Basically, John is saying just because a certain number of pages do not get as much…
Google Search Instances : For Recurring Events & Festivals
Google Search has a feature named “instances” that shows you when an event happened each year in history. So if you run an event annually, Google may show the instances…
Google Ads: Performance Max Is Not Preferred Over Search
Ginny Marvin, Google’s Ads Liasion, said on Twitter that performance max is not preferred over search ad campaigns. Ginny wrote on Twitter, “PMax isn’t ‘favored’ over Search.”
Google Maps 360 View For Popular Business Profiles
Google Maps can now show 360 views of the outside of some famous buildings and places. This gives some sort of aerial 360 view of the building in a video-like…
Google’s John Mueller: Move JavaScript Below HTML Headers
Google’s John Mueller suggests placing JavaScript code below the HTML header tag to make sure that search crawlers can fully understand your website. The post Google’s John Mueller: Move JavaScript…
Four-Day Work Week: Pilot & Early Challenges [An SEJ Case Stu...
We’re about halfway into the program (with some kinks) but the overall sentiment is positive. Take a glimpse into how it’s going for SEJ. The post Four-Day Work Week: Pilot…
How To Create A WordPress Ecommerce Website
Here’s your easy-to-read guide for understanding how to create a successful ecommerce store with WordPress. The post How To Create A WordPress Ecommerce Website appeared first on Search Engine Journal.
The Top 100 Social Media Influencers Worldwide
Here are some of the biggest trendsetters on social media from around the globe. The post The Top 100 Social Media Influencers Worldwide appeared first on Search Engine Journal.
How to Build a Brand Identity in 5 Steps
Building brand identity is a key component of any strong brand strategy. Why? Because it helps customers identify, understand, and remember you.
Daily Search Forum Recap: January 9, 2023
Here is a recap of what happened in the search forums today…
Microsoft Exploring Use Of ChatGPT In Word, PowerPoint, Outlook
Microsoft is reportedly considering adding OpenAI’s ChatGPT technology to its Office software to improve efficiency and productivity. The post Microsoft Exploring Use Of ChatGPT In Word, PowerPoint, Outlook appeared first…
Advertisers React To Google’s ‘Remove Redundant Keywords’ Update
Google is updating one of its existing auto-applied recommendations policies, and advertisers aren’t happy. Read on to understand how this affects you. The post Advertisers React To Google’s ‘Remove Redundant…
Apple Ad Network Gives Marketers A New Opportunity
Learn how Apple is claiming its place in the search market, the revenue streams for its services category, and the challenges it faces. The post Apple Ad Network Gives Marketers…
Dentists Now Can Use Google Local Service Ads
Matt Casady spotted that Google added a new vertical to Local Service Ads. Google now allows dental practices and dentists to buy ads on Google Local Service Ads.
Vlog #205: Mark Saltarelli On Start Up Campaigns and B2B Marketin...
Mark Saltarelli used to work at Cypress North for a couple of years but wanted to go in-house and joined Order, a later-stage startup. We spoke a bit about his…
Google Updated The Googlebot’s IP Addresses In JSON File
Google has updated the JSON files with the list of IP addresses Googlebot. I believe Google added one new IP6 and one new IP4 IP address to the list. That…
Google Site Name Documentation Clarifies M-Dot & WWW Are Cons...
Google has once again updated the relatively new documentation around Site Names in Google Search, this time to clarify that www and m-dot prefixes for domain names are generally considered…
Google: Rolling Out An Algorithm Update Is Like Planting Seeds In...
Google’s John Mueller said that with some Google search algorithm updates, it is like when you plant seeds in your garden. In short, he said it is not always easy…
Google: Helpful Content Update & Link Spam Update Can Take An...
Danny Sullivan, Google’s Search Liaison, said on Twitter on Friday afternoon that the December 2022 helpful content update and December 2022 link spam update may take an additional two weeks…
Contact Us Page Examples: 44 Designs For Inspiration
Learn everything you need to know to create a compelling Contact Us page and browse through over 40 examples to spark inspiration. The post Contact Us Page Examples: 44 Designs…
SEM Strategy In 2023: More Ahead With Your Year In Review
2023 is going to be a wild year in search. Look back at the past year and prepare accordingly with this SEM guide. The post SEM Strategy In 2023: More…