Search Engine Journal

Is IP Address A Google Ranking Factor?

Does your IP address help or harm your rankings in search? Continue reading to learn whether IP addresses are a Google ranking factor. The post Is IP Address A Google…

Moz

SEO Gap Analysis — Whiteboard Friday

Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you’ve got very limited space on the first page of the SERPs, you need to…

SE Roundtable

New Google AdSense Format: Side Rail Ads

Google has announced a new AdSense ad format named side rail ads. Side rail ads stick to the sides of your web pages when the user viewing the page is…

Search Engine Journal

8 Creative Real Estate Marketing Ideas And Examples

From ensuring website loading speed to crafting great social media content, these 8 strategies can help you generate more leads and foster sustainable business growth. The post 8 Creative Real…

Search Engine Journal

Why Everyone In Your Business Wins With SEO

SEO has a very obvious benefit to companies. More traffic, more leads or sales, more revenue. But how else can SEO skills and activity help? The post Why Everyone In…

Semrush

What Are Intercept Keywords, and How Can They Help?

You might be forgiven for thinking that driving traffic via Google is all about targeting high-volume keywords that are low in competition. Sure, that can be part of making search…

SE Roundtable

Daily Search Forum Recap: November 30, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says again,…

Search Engine Journal

Google Adds 2 New Metrics To GA4 Reports

Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. The post Google Adds 2…

Search Engine Journal

Google: Noindexed Pages Do Not Impact Crawl Budget

Google’s Search Relations team confirms noindexed pages don’t adversely impact a website’s crawl budget, no matter how many a site has. The post Google: Noindexed Pages Do Not Impact Crawl…

SE Roundtable

Google: HTTP/3 Likely Won’t Help Your SEO

Google’s John Mueller said on the last Google office hours that using HTTP/3 for your server will likely not have any impact on your SEO or rankings in Google Search….

Search Engine Journal

Google Shares New Info About Vulnerabilities Found In Chrome

Google security researchers are sharing new information about vulnerabilities detected in Chrome, Firefox, and Windows. The post Google Shares New Info About Vulnerabilities Found In Chrome appeared first on Search…

Search Engine Journal

Ex-Googler Answers Why Google Search is Getting Worse

Ex-Googler Marissa Mayer says there’s nothing wrong with Google Search, it’s the web that’s getting worse The post Ex-Googler Answers Why Google Search is Getting Worse appeared first on Search…

Search Engine Journal

Is Fresh Content A Google Ranking Factor?

To decide if “freshness” could be a ranking factor, we need to understand what the “Freshness” algorithm updates mean and how they affect search rankings. The post Is Fresh Content…

Search Engine Journal

Google: HTTP/3 Doesn’t Impact SEO

Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can directly impact a website’s SEO. The post Google: HTTP/3 Doesn’t Impact SEO appeared first on…

SE Roundtable

Daily Search Forum Recap: November 29, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Got a lot…

SE Roundtable

Google Local Service Ads Heading Label Tests

Google is testing various headlines for the Local Service Ads. Two of them show the “Ads” label and one does not, while they all test different headlines for the ad…

SE Roundtable

Google Business Profile Can Notate Previous Location

The new Google Business Profile interface in Google Search to update your local listing can show the previous location your business was listed at before you tried to move that…

SE Roundtable

Google Tests Carousel Format For Things To Know

Google is testing the Things to know search refinement expander feature in a carousel format. Normally, the Things to know is in this list format but here Google is testing…

Search Engine Journal

Biggest Challenges Facing SEO In 2023 [Survey Results]

Our State of SEO report finds machine learning & AI, Google updates, and third-party cookie deprecation are the greatest expected shifts in SEO in 2023. The post Biggest Challenges Facing…

Search Engine Journal

12 Powerful Email Marketing Tips You Need To Know

Email marketing is still one of the effective ways to promote your brand. Follow these 12 actionable tips to ensure you’re using email marketing wisely. The post 12 Powerful Email…

Search Engine Journal

10 Remarketing Lists To Boost PPC Performance

With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel. The post 10 Remarketing Lists To Boost PPC Performance appeared…

Search Engine Journal

Marketing To Gen Z: How To Do It The Right Way

Gen Z may be a trickier market but done right, you’ll gain loyal followers with influence and spending power. Discover 10 tips for Zoomer customers. The post Marketing To Gen…

Search Engine Journal

Elon Musk Shares Vision For “Twitter 2.0”

Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” including longform tweets, encrypted DMs, user-to-user payments, and more. The post Elon Musk Shares…

Search Engine Journal

Twitter Rolls Out 3 New Ways To Advertise

Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites. The post Twitter Rolls Out 3 New Ways To Advertise appeared…

SE Roundtable

Bing Tests Favicons In Front Of People Also Ask

Microsoft Bing is testing placing a favicon or icon of some sort in front of the people also ask results. The screenshot example below is from Frank Standtmann, a German-based…

SE Roundtable

Google: There Is No SEO Compliance Score

Google’s Search Liaison, Danny Sullivan, said there is no such thing as an SEO compliance score from Google. He said instead think about avoiding technical errors, don’t spam, and use…

Search Engine Journal

Google Tag Manager: A GA4 Beginners Guide

Let’s take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial. The post Google Tag Manager: A GA4 Beginners Guide appeared first on Search…

Search Engine Journal

How To Improve SEO: Strategies To Try First

Not sure how to improve your SEO and where to start? Start with these on-page elements you can focus on to rank well. The post How To Improve SEO: Strategies…

Moz

4 Common Mistakes E-commerce Websites Make Using JavaScript

Despite the resources they can invest in web development, large e-commerce websites still struggle with SEO-friendly ways of using JavaScript. And, even when 98% of all websites use JavaScript, it’s…

SE Roundtable

Google: 60% Of The Internet Is Duplicate

And you think you have a duplicate content problem on your site? Google said, “60% of the internet is duplicate.” Gary Illyes posted this slide at the Google Search Central…

SE Roundtable

Google Tests New People Also Ask User Interface

Google is testing a new design, layout, and user experience for the people also ask box in the Google Search results. This interface has results side by side and stacked…

SE Roundtable

GoogleBot Can Now Crawl From Outside The US

Gary Illyes from Google announced at the Google Search Central Live in Singapore yesterday that Googlebot, Google, can now crawl from outside of the US. He said, according to reports,…

Search Engine Journal

Is Domain Name A Google Ranking Factor?

Does your domain name have an impact on search results? Let’s take a closer look at the debate. The post Is Domain Name A Google Ranking Factor? appeared first on…

Search Engine Journal

What Is Search Forecasting And Why Is It Important?

Make more informed decisions by learning how to predict organic search traffic, even in unprecented times. The post What Is Search Forecasting And Why Is It Important? appeared first on…

Search Engine Journal

Top 10 Essential Website Optimization Strategies

How can one boost rankings in today’s competitive SEO landscape? Focus on these 10 website optimization essentials and set yourself up for long-term success. The post Top 10 Essential Website…

Search Engine Journal

A Comprehensive Guide To Marketing Attribution Models

This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them. The post A Comprehensive Guide To Marketing…

Search Engine Journal

Inspiring Content Personalization Examples For B2B

Customers expect personalization, and if you’re not taking advantage of it, you’re missing out. The post Inspiring Content Personalization Examples For B2B appeared first on Search Engine Journal.

SE Roundtable

Daily Search Forum Recap: November 23, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Can you believe…