Google: Searching Visually Is Rare In Many Areas
John Mueller of Google said on Twitter the other day that “in many areas, searching visually is rare.” Meaning, that most of your traffic likely does not come from Google…
Current Trends in Email Marketing: Tips & Pitfalls – Ep...
Email marketing has been around awhile, but it’s still a top traffic and lead generator. Jay Schwedelson explains how to make email marketing successful today. The post Current Trends in…
How To Lower Average Cost Per Click
In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective. The post How To Lower Average Cost Per Click…
Text Formatting: Is It A Google Ranking Factor?
While HTML elements format text to help determine the important portions of your content, can these elements impact your rankings in search, too? The post Text Formatting: Is It A…
Measuring Marketing Effectiveness: What You Need To Know
Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns. The post Measuring Marketing Effectiveness: What You…
Estimating Search Opportunity — Whiteboard Friday
Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the…
Ahrefs’ Twitter Marketing Strategy: Here’s How We Do It
To keep things succinct, I’ll be focusing on our primary social media platform: Twitter. I’ll also make it clear now that I won’t cover my content creation process in too…
Daily Search Forum Recap: October 6, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console’s…
Microsoft Advertising Gains Performance Max Import, Data Exclusio...
Microsoft Advertising has announced a boatload of new features in its October 2022 release schedule. These include the ability to import your Google’s performance max data, new data exclusion features,…
Google Search Console Queries Report In Google Analytics Not Show...
There may be a bug with the Google Analytics and Google Search Console integration. The queries report within Google Analytics when you connect your Search Console profile, now shows “not…
Google Review Guidelines Updated To Disallow Discouraging Negativ...
Google has updated its Google Maps contributor guidelines to disallow “discouraging or prohibiting negative reviews, or selectively soliciting positive reviews from customers.”
Multisearch Not Being Tracked In Google Search Console
Google Search Console is not currently tracking clicks or impressions for traffic sent through the new Google multisearch feature. Glenn Gabe confirmed this the other day by running some tests…
Google Ads To Update UK Financial Services Policy Update To Crack...
Google announced it is cracking down on more financial fraud in the UK by making updates to its UK Financial Services policy that will go into effect in December. Google…
Why Content Marketing For Law Firms Doesn’t Have To Be Boring
It’s time for content marketers to reinvent the way they look at creating content for a “boring” niche. The post Why Content Marketing For Law Firms Doesn’t Have To Be…
Google Ads Update: Target Users Who Click On In-App Ads
Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. The post Google Ads Update: Target Users Who Click On In-App Ads…
SEO Split Testing Result: Adding Dates to Titles Helps SEO –...
Google said that adding dates to news article titles can help, so we tested it on our daily reports pages. Read the article to see if it worked.
How To Format Your Blog Post: 7 Effective Tips for 2023
Explore our ultimate guide on how to write and format a high-performing blog post in 8 easy-to-follow steps. Includes examples and a free checklist.
How to Change Meta Tags with JavaScript
Do you want to change meta tags but can’t find a simple solution? Discover the path to better SEO outcomes for your optimization efforts here.
The Death & Afterlife of Content Marketing – Ep. 287
Is trust enough to keep your content marketing going? Is the end of content marketing near? Vitor Peçanha of Rock Content shared his thoughts. The post The Death & Afterlife…
7 Tips For Better Local SEO Reporting
Tell a story with your data and make your report more actionable. Discover these seven tips for reporting to local businesses. The post 7 Tips For Better Local SEO Reporting…
A Guide To Google’s Knowledge Graph Search API For SEO
Overtake your competitors by gaining a deeper understanding of how your users find you online. With this Python code, you can increase your confidence score. The post A Guide To…
Twitter Update Sets Goal To Be “Best Place To Share Media”
Changes to how users share images, videos and GIFS sets the stage for Twitter to become the “best place to share media” The post Twitter Update Sets Goal To Be…
How to Rank Higher on Google (10 Steps)
For that reason, if you want to rank higher, you need to be methodical. Start by working on the easy things that are within your control, then move on…
Google Analytics Discontinues Store Visits Reporting
Google advises publishers it will no longer report on store visits data in Google Analytics. Data will stop generating at the end of October. The post Google Analytics Discontinues Store…
How To Create Engaging Social Media Content: 12 Tips To Drive Res...
Creating engaging social media content is easier said than done. Here are 12 tips to help you create content that drives results. The post How To Create Engaging Social Media…
Google, Apple, Meta, Amazon & Microsoft Join To Improve Voice...
Five technology companies will work together in the new Speech Accessibility Project to bring voice recognition to those with non-standard speech patterns The post Google, Apple, Meta, Amazon & Microsoft…
Google Settles Consumer Privacy Lawsuit For $85 Million
The lawsuit filed by the state of Arizona alleged the search engine company collected location data even after users opted out of tracking. The post Google Settles Consumer Privacy Lawsuit…
Twitter Emulates TikTok With Two New Features
Twitter announces two updates that will improve the ability to discover videos and makes it easier to watch them in full screen mode The post Twitter Emulates TikTok With Two…
Google Integrates The Google Tag With Ads & Analytics
Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. The post Google Integrates The Google Tag…
Instagram Is Now Putting Ads In Your Profile Feed
In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab. The post Instagram Is Now Putting…
Do I Write Separate Pillar Posts For Each Category?
What do you do when you have multiple cluster posts without a pillar page? Follow these tips to ensure a good fit in content structure. The post Do I Write…
3 Experiments To Run For Responsive Search Ads Testing
While Google still doesn’t show you which ad showed for a search term, structure your PPC campaigns and try 3 RSA experiments you can run. The post 3 Experiments To…
Is RankBrain A Ranking Factor In Google Search?
RankBrain is a technology that seems to impact how Google returns search results but does it? Here’s what the pieces of evidence say. The post Is RankBrain A Ranking Factor…
How Google’s Helpful Content & Core Updates Impact Your Websi...
Learn how to create better content with authority that complies fully with Google’s revised Helpful Content guidelines. Join our upcoming webinar! The post How Google’s Helpful Content & Core Updates…
Programming Note: Offline Wednesday For Yom Kippur 5783
This is just a programming note that I will be 100% offline starting Tuesday night (October 4th) through Wednesday night (October 5th) for Yom Kippur. I am not scheduling any…
Daily Search Forum Recap: October 4, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just a quick…
Google Search Console Performance Report Missing Data On Septembe...
Google has confirmed that some data may be missing in the Google Search Console Search Performance report on September 21, 2022. If you log in and view that report, you…
Report: Unusual Spike In Google Business Profile Insights Traffic
There are some reports that in some industries, like the auto dealership industry, there is a bug with Google Business Profile insights reporting. There shows a large and unaccounted-for spike…
Google Advice On When Copy Sites Outrank Your Original Content
Danny Sullivan from Google provided some advice and took some feedback on a specific example of when an original piece of research from a website was being outranked by a…
How to Create Effective Marketing Strategies for Your Business
There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you…
Wild Google Ranking Swings With Google Algorithm Updates
With all these different Google search ranking algorithm updates over the past several weeks, it has been a very busy time for SEOs. While most sites probably don’t see huge…
Google: Anything That Talks About Link Juice Should Be Ignored
Google’s John Mueller said it again, he said on Twitter “anything that talks about “link juice” should be ignored.” Instead, he said you should “go and make awesome websites with…
7 Best Content Marketing Platforms For An Effective Strategy
Scale your content to new heights by investing in a great content marketing platform. Here are our top picks. The post 7 Best Content Marketing Platforms For An Effective Strategy…
Craig Campbell Talks SEO Trends, Organic Growth & Personal Br...
Craig Campbell shares his insights on past and future SEO trends, common SEO mistakes to avoid, career growth hacks, and a lot more. The post Craig Campbell Talks SEO Trends,…
October 2022 Google Webmaster Report
Talk about a busy month, we didn’t just have one or two confirmed updates this past month – we had three! We had the helpful content update finish rolling out…
Google Shopping Chat Feature On Product Results
Google Shopping seems to be testing or maybe has launched a new chat feature in the product search results. I personally cannot replicate this at the time I am writing…
Google Search “More Hotels” Grid Layout
Google Search now has a grid layout option labeled “more hotels.” This is even when Google shows the hotel listings sections, other hotel listings, explore more hotels, and now also…
Google Business Profiles Removes Health & Safety Attributes
In September 2020, Google added a new section for “health and safety” attributes to Google Business Profiles (formerly Google My Business). Those remained as an option until last week, Google…
Google Business Profile Suspensions Spiking
There seems to be a much higher level of Google Business Profiles suspended in the past couple of weeks than one would typically see. So a higher number of businesses…
Vlog #191: Marguarite Humphrey On Content Development For Franchi...
We learned about Maggie Humphrey in part one and what she did while working at DAC and in part two, we dig a bit more into content development strategies for…
Daily Search Forum Recap: October 3, 2022
Here is a recap of what happened in the search forums today…
Daily SEO Fix: Competitive Link Research
Link research is an essential pillar of an SEO strategy, but competitive link research can help you get a leg up. It’s vital for websites to not only know about…
12 SEO KPIs You Should (And Shouldn’t) Track
In this article, we’ll go through 12 common SEO KPIs and discuss if and how you should track them. Search visibility measures how visible your brand is in the market….
4 SEO Experts Share Key Actions To Raise Client Satisfaction
Learn how to show that SEO is a necessary investment with the best strategic actions to keep clients and stakeholders happy and prove SEO ROI. The post 4 SEO Experts…
TikTok Moves Forward With Live Shopping In US
TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer. The post TikTok Moves Forward With Live…
Click Bots and Fake Traffic Cost Online Advertisers $35 Billion
The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and…
Facebook Launching New In-App Browser For Android
Facebook is preparing to launch a new in-app browser on Android, replacing the standard Android System WebView with a more stable solution. The post Facebook Launching New In-App Browser For…
YouTube Shorts Adds Another TikTok Feature – Voice Narration
YouTube Shorts adopts another popular TikTok feature that allows creators to narrate videos. Learn how to add voiceovers after recording a piece of content. The post YouTube Shorts Adds Another…
TikTok vs. YouTube: Which Is Better For You?
Between TikTok and YouTube, which of these two highly popular video platforms makes more sense for your business? The post TikTok vs. YouTube: Which Is Better For You? appeared first…
How To Get Law Firm Leads By Refreshing Your Content
If you’re looking to get new clients in the door, a content refresh may be the next best step for your law firm. The post How To Get Law Firm…
Uncover Your Most Valuable Keywords with Aira’s New Keyword Oppor...
Whether speaking to senior management or just trying to figure out what direction our SEO strategy should take next, as SEOs we often find ourselves asking the same question: “but…
Build Trust & Boost Conversions With 6 Key Principles [Webina...
Join us and our guests on October 12 at 2 PM ET. Learn what it takes to develop a winning digital strategy for your business. The post Build Trust &…
WordPress Gutenberg 14.2 Offers Better User Experience
Newly released Gutenberg 14.2 features numerous improvements that make editing on WordPress a smoother experience The post WordPress Gutenberg 14.2 Offers Better User Experience appeared first on Search Engine Journal.
Drupal Warns of Critical High Severity Vulnerability
Drupal issued security advisories for two vulnerabilities that can allow access to sensitive data The post Drupal Warns of Critical High Severity Vulnerability appeared first on Search Engine Journal.
Daily Search Forum Recap: September 30, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing…
B2B PPC Experts Give Their Take On Google Search On Announcements...
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After the event, Google’s Ad…
Search News Buzz Video Recap: Google Core & Product Reviews U...
Google has finished rolling out both the September 2022 core update and product reviews update on Monday, September 26th – yes, there is a lot of confusion. Google fixed a…
SEO Myths – 10 Times Almost Every SEO Expert Was Wrong
We made polls for SEO experts to predict what a change will do. These ten times, almost nobody got it right.
SEO Split Test Result: Removing FAQ Schema
Would removing FAQ Schema on e-commerce category pages help SEO? Read the case study to find out.
Google: Page Speed Issues Wouldn’t Lead To Your Site Being ...
Google’s John Mueller said that your site or page would not be removed from the Google Search results over page speed issues. He was asked about this on Twitter and…
Google Testing Things To Know On Right Search Panel
Google is testing the placement of the Things To Know section on the right-side panel. Typically, you find these within the main search results in the middle portion of the…
Google Search: When A Brand Becomes More Popular Than The Meaning...
There are some brands that have generic names that have become more popular than the actual meaning of the word. In those cases, Google Search may rank or show information…
Google “More Like This” Star Search Snippet Feature
Google is testing a new feature that places a large and smaller star next to the search result snippet. When you click on the star icons, you are presented with…
Google Tests Shady Design For Product Panels
Google is testing another design for the product panels in Google Search. This new design shades the boxes for some of the products and reviews, etc. It also moves some…
Getting Your Brand’s Voice and Tone Right
Your company’s online presence will stagnate if your customers don’t know who you are. That’s why you need to zero in on your brand voice. In this article, we’ll help…
YouTube Searches For Health Topics To Show Personal Stories
YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients. The post YouTube Searches For Health Topics To Show…
Traditional vs. Headless CMS: Digital Evolution And Content Veloc...
Would your business benefit from a headless content management system? Discover what it is, plus the pros and cons before you decide on a CMS. The post Traditional vs. Headless…
Software Industry Traffic Trends Show Zoom Down, Others Up [New D...
Learn how paid search campaigns for the top 95 software companies in the U.S. fared in 2022 and how you can adapt your strategy. The post Software Industry Traffic Trends…
The nuts and bolts of SEO for SPAs (Single-Page Applications)
Historically, web developers have been using HTML for mere content, CSS for styling, and JavaScript for interactivity elements. It’s JS that makes it possible to add pop-up dialog boxes and…
How to Submit Your Website to Search Engines in 2022
In this guide, you‘ll learn how to submit your site to Google and other search engines (Bing, Yahoo, Yandex and DuckDuckGo), as well as understand other ways that they can…
Preparing Your Data Consumers for GA4 — Whiteboard Friday
You know GA4 is coming, and last week Dana took you through some of the top things to be aware of before making the transition to it. In this week’s…
A Simple (But Effective) 14-Step SEO Audit & Checklist
Everyone’s SEO audit process differs, as there’s no universal approach. But there are a handful of basic issues all site owners should look for. You’ll learn how to check for…
LinkedIn Rolls Out 3 Updates To Pages
LinkedIn rolled out three updates to pages that allows businesses to facilitate more meaningful communication with their audience. The post LinkedIn Rolls Out 3 Updates To Pages appeared first on…
Daily Search Forum Recap: September 29, 2022
Here is a recap of what happened in the search forums today…
Meta Institutes Hiring Freeze, Budget Cuts, Corporate Restructuri...
Social media company Meta is instituting a hiring freeze and warning employees about further restructuring and downsizing. The announcement came from CEO Mark Zuckerberg on an internal all-hands call, Bloomberg…
Google Announces 7 Local Search Updates
At Google’s annual Search On conference the company announced seven new features and updates coming to local search. The post Google Announces 7 Local Search Updates appeared first on Search…
Google Ads Continues To Suffer From Latency Issues
Google Ads continues to suffer from ongoing latency issues – mostly from the Google Ads console. This is the place advertisers go in and manage their ads. It has become…
All The Google Announcements From Search On 2022
We had another Google Search On event yesterday and in case you missed it or you simply do not want to read through a lot of fluff, here is the…
Google Really Wants You To Avoid Changing URLs Just For SEO Reaso...
Google’s John Mueller has put down some strong language against changing your URLs for SEO reasons alone. He basically said in most cases, changing URLs will have a negative impact…
Bing Tests Traffic Analysis In Search Results Snippets
Microsoft Bing is testing displaying more details in the page insights overlay feature in search. Now Bing is showing traffic analysis, like monthly visitors, the geo-location of those visitors, how…
Google Posts Submit Button Not Working For Some
Over the past 24 hours or so, there has been a ton of complaints that the Google Posts submit button is not working. I personally tested it and it seems…
The Ultimate Guide to Google My Business
Google Business Profile (formerly Google My Business) is a free business listing that supports reviews, Q&As, posts, and more.
The Beginner’s Guide to Local SEO
Local SEO is the process of optimizing a business‘s online presence to increase local traffic, visibility, and brand awareness. Read to learn all about local SEO!
Running Amazon Deals And Discounts: A Complete Guide
Learning how to set Amazon deals and discounts can help you increase your sales, click-through rate, and organic ranking. Here are the best practices. The post Running Amazon Deals And…
TikTok Trends Right Now: Fall 2022
Are you pressed for time without anything to post for your TikTok? Keep your viewers engaged with these top five trends for the fall. The post TikTok Trends Right Now:…