What Is Bounce Rate and What Is a Good Rate?
Here‘s what you need to know about bounce rates, what a good bounce rate is, and how to improve yours.
Meta Launches Campaign To Support Small Business Shopping
Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season. The post Meta Launches Campaign To Support Small Business…
Google Search Console: Is It A Ranking Factor?
You can get lots of helpful information from Google Search Console to guide your SEO efforts. But is it a ranking factor? Let’s dig in. The post Google Search Console:…
What Is A Target Audience And How Do You Find It
The more you know about your target audience, the more chances you have of meeting goals. Here’s what you need to know to find them. The post What Is A…
SEO For News: Complete Top Stories Keyword Research Guide
This guide to news SEO will equip you with a quick keyword research framework to win in Google’s top stories. The post SEO For News: Complete Top Stories Keyword Research…
How Social Media Search & Short-Form Video Are Revolutionizin...
Learn how to market your brand on social media to boost your organic discoverability and reach. The post How Social Media Search & Short-Form Video Are Revolutionizing SEO [Webinar] appeared…
Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without ...
Learn how to tackle campaign management at scale with these global SEO strategies. The post Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without Losing Control appeared first on…
Daily Search Forum Recap: November 15, 2022
Here is a recap of what happened in the search forums today…
Twitter Fires Senior Engineers for Opinions Shared in Private Sla...
Senior engineers with over ten years experience fired from Twitter for privately sharing their opinions. Elon Musk and mock-apologizes for firing “these geniuses” The post Twitter Fires Senior Engineers for…
Google Is Restoring Missing Reviews In Business Profiles
Google is fixing a bug that caused reviews to go missing from Google Business Profiles. Google confirms reviews are getting restored. The post Google Is Restoring Missing Reviews In Business…
YouTube Testing In-App Shopping In Shorts
YouTube is adding new shopping features to its short-form video platform that will now allow users to make purchases as they scroll through their feed. The post YouTube Testing In-App…
Bing Trending Or Top Picks For You & Google Also Nearby For P...
Here are some cute features spotted in both Microsoft Bing and Google Search around products. Bing is testing showing “trending for you” or “top picks for you.” Google is testing…
Local Study: Review Recency Impacts Google Local Rankings
Another small study done by Joy Hawkins says that the recency of reviews does impact the rankings of those local business listings in Google Search and Google Maps. Like the…
More “Google Explore” Testing As The Dynamic SERP Fea...
In June of 2022, Mordy Oberstein first spotted a new SERP feature being tested called Google Explore. That’s where a feed of content shows up after a user scrolls through…
Google Recommends Dot Over Commas Numerical Separators In Review ...
Google has updated its review snippet structured data help documentation to recommend using dot separators in numerical review values over comma separators in numerical review values. Both dots and commas…
Google Ads Data Missing From Looker Studio Or Google Sheets with ...
There are reports that in some cases you can be missing some of your Google Ads data and campaign information when you use the Google Analytics 4 API in conjunction…
Microsoft Video Ads Are Now Broadly Available
Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns. The post Microsoft Video Ads Are Now Broadly Available appeared first…
Your Old Link Building Outreach Tactics Aren’t Working Anymore: H...
My first cold link building outreach went out campaign 8 years ago. Dozens of people responded, and we received more media mentions than expected. But today, you‘ll need a new…
12 Reasons Your Website Can Have A High Bounce Rate
Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it. The post 12 Reasons Your Website…
Google Updates Review Snippet Structured Data
Google updated the review snippet structured data to standardize how numbers are written The post Google Updates Review Snippet Structured Data appeared first on Search Engine Journal.
SEO Tutorial For Beginners (7 Steps To Learn)
For your client’s or company’s SEO campaign success, understand the basics and work your way to becoming an SEO pro in 7 digestible steps. The post SEO Tutorial For Beginners…
Tips For Bidding On Holiday Season Trending Keywords
This article is designed to give you some tips and tricks for bidding on holiday season trending keywords. The post Tips For Bidding On Holiday Season Trending Keywords appeared first…
How to Do Keyword Optimization for SEO (3 Steps)
It’s a fundamental process in SEO because Google aims to serve the most relevant content to its users. In this post, you’ll learn how to optimize your new and existing…
10 Image SEO Tips To Make A Website Users Will Love
Learn how to repair image-related SEO issues to easily give your website the competitive SEO advantage you need in 2023. The post 10 Image SEO Tips To Make A Website…
The 79 Best Marketing Articles of 2022 (So Far)
Here are all the ones we’ve shared in 2022 so far: SEO Case Study (On a Budget): From 0 to 75,000 Visits a Year Learn how Ryan Durani grew a…
Daily Search Forum Recap: November 14, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Yep…
TikTok Offers New Resources & Ad Credits For Small Businesses...
TikTok is launching several initiatives to support small businesses, including tips from successful creators and $100 in ad credits. The post TikTok Offers New Resources & Ad Credits For Small…
Experts Predict Twitter Outage & Advise Downloading Your Data...
Multiple experts warn of a possible Twitter outage and encourage users to download their data now while they still can The post Experts Predict Twitter Outage & Advise Downloading Your…
Google Settles Location-Tracking Case For $391.5 Million
Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking. The post Google Settles Location-Tracking Case For…
LinkedIn + GitHub Launch 40+ Free Courses
LinkedIn is teaming up with GitHub to launch over 40 software development courses through LinkedIn Learning, all of which are free until March 2023. The post LinkedIn + GitHub Launch…
Apple Search Engine Four Years Away, At Least
The Information wrote a piece that says Apple is at least four years or more away from building its own search engine – Apple Search. We have been talking about…
Another Weekend Google Search Ranking Algorithm Update – No...
It seems as if I see more volatility signals on the weekends with Google Search than I do during the weekdays. We may have had another Google search ranking algorithm…
Google Local Reviews Shows Number Of Reviews From Reviewer By Cat...
Last week I reported on how Google Local reviews can display how many reviews a specific reviewer left in a specific city. Well, Google is also doing this by category,…
Google Business Reviews Going Missing After Suggested Edits (Scar...
Google Business Profiles and business listings reviews are going missing, dropping out completely, again, but this time it seems to be related to automated suggested edits occurring on some business…
Google Ads Paying Advertisers $100 To Enroll In Automatically App...
Google Ads is sending emails out to some advertisers offering to pay them $100 in Google Ads credits for enrolling in automatically applied recommendations. The response from the PPC community…
Vlog #197: Rick Mariano On Helping Clients Succeed Digitally Onli...
In part one with Rick Mariano we spoke about helping build LocalEdge to provide high volume digital marketing services at a low cost and then in part two we spoke…
What Is a Meta Description & How to Write One
Meta descriptions tell search engines and searchers what‘s on a webpage. Here‘s how to write a great one.
Twitter Fires 80% of Contractor Employees With No Formal Notice
Elon Musk fires nearly all Twitter contract employees, with one fired working parent tweeting how the timing couldn’t be worse The post Twitter Fires 80% of Contractor Employees With No…
Diggity Marketing SEO News Roundup—November 2022
Start November on the right foot with our latest roundup. We’ve got the guides, case studies, and news items you need to hold your competitive edge. First, you’ll pick up…
Google’s New Ad Insights Feature & 7 Tips For Competitive Ad ...
Here’s how to conduct competitive ad text research directly within Google Ads in 7 easy steps. The post Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research…
Google Analytics 4: Three Metrics You Should Know To Optimize Goo...
Prepare for UA’s last day collecting your website data and get to know three “hidden” metrics that are useful for Google Ad campaigns. The post Google Analytics 4: Three Metrics…
How to Optimize for Google’s Featured Snippets [Updated for...
Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. In fact, featured…
78 SEO Statistics for 2023
We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category or keep reading for our top SEO statistics. These are the most interesting…
How to Get a Job in SEO
I’ve also interviewed lots of exceptional candidates and some not-so-great candidates for SEO roles. So what exactly does it take to get a job in SEO? And what separates the…
Meta Announces Instagram Explore Home Ads Placement Via Marketing...
Meta announced a new way to place ads by using the ‘Instagram Explore home’ ads placement option through the Instagram Marketing API The post Meta Announces Instagram Explore Home Ads…
Vulnerabilities Discovered in Five WooCommerce WordPress Plugins
Warnings issued over vulnerabilities in five WordPress WooCommerce plugins that may affect up to 135,000 websites The post Vulnerabilities Discovered in Five WooCommerce WordPress Plugins appeared first on Search Engine…
Daily Search Forum Recap: November 11, 2022
Here is a recap of what happened in the search forums today…
Google Ads API v12 Updated Client Libraries & Code Examples
Google has updated the client libraries and code examples for the new Google Ads API version 12, which was released a couple of weeks ago.
Search News Buzz Video Recap: Google Algorithm Update Maybe, Sear...
We had yet another biggish unconfirmed Google search ranking algorithm update on November 4th and 5th. Google also removed the annotation about the search features bug and added a Discover…
Bing Tests AI Chat Feature At Top Of Search Results
Microsoft is testing the AI chat bot feature at the top of the Bing Search results. We have seen the let’s chat feature from Bing for a while now but…
Google Ads Editor v2.2 Adds Asset Library Access, Easier Ad Sched...
Google has released version 2.2 of the Google Ads Editor, this comes four months since version 2.1 was released in July. The new version gains quicker access to the Asset…
Google: Some Old Links May Be Irrelevant (AKA Link Rot)
Google’s John Mueller said that some old links to old websites may be irrelevant links, at least from a Google Search and ranking perspective.
Google Confirms Hreflang Link Tags Don’t Need To Be Hierarc...
Google’s John Mueller confirmed I think again, that hreflang link tags do not have to be in hierarchical order. When asked about this, John said that “it doesn’t matter” on…
SEO Split Test: The Effect of Search Intent-Specific Keywords in ...
Want to see what happens when you add keywords in a title that are very clearly aligned with the intent of the search? Here is what we found.
What Is Online Marketing?
Learn all about online marketing and the tools you need to grow.
Letter From the Editor: Yes, We Have to Talk About Twitter.
The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. Greetings, SEO pros, digital marketers,…
Is Bounce Rate A Google Ranking Factor?
Does Google use bounce rate to rank webpages? Let’s take a look at what the experts say. The post Is Bounce Rate A Google Ranking Factor? appeared first on Search…
Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of ...
Musk reportedly says bankruptcy not out of the question as senior execs core to Twitter’s functioning resign The post Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of The…
The 40 Best Google Tools For Productivity And Marketing
Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales. The post The 40 Best Google Tools…
The Authoritative Content Funnel — Whiteboard Friday
In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building authority, as well as the…
8 SEO Software Problems Solved By This SEO Artificial Intelligenc...
Learn how you can gain your ultimate SEO advantage by accurately predicting future SERPs so you can truly rank higher. The post 8 SEO Software Problems Solved By This SEO…
Daily Search Forum Recap: November 10, 2022
Here is a recap of what happened in the search forums today…
Mastodon Is Using Rel Noreferrer On Outbound Links Causing Visits...
Mastodon is surging with Twitter in chaos, but traffic from the social network will be hard to track. That’s because Mastodon is using rel noferrer on outbound links causing visits…
Google Removes Search Features Bug Confirmation & Replaces It...
Google has done something unusual, it has removed one of the confirmed data anomalies notes about a search features bug, and added a new note confirming a bug with Google…
Google Search Console API Delay Confirmed, To Be Fixed In Days
Google has confirmed a delay with the Google Search Console API being a bit more delayed than normal. Daniel Waisberg from Google said the “delay was caused by processing issues,…
Bug: Google Ads Disapproves Ads For Using The Word “GetR...
Yesterday, a number of advertisers were asking why there Google Ads were being disapproved. The disapproval was due to the ad using the word “get” in the ad text and…
Google Can Pass PageRank From HTTP To HTTPS URLs With Redirects
Yes, Google can pass PageRank and other link signals from an HTTP non-secure URL to HTTPS secure URL through redirects. John Mueller from Google said this is how Google does…
Google: Sites With Good Category Pages Don’t Need Internal ...
Generally, Google says you should never let Google index your internal search result pages. But John Mueller of Google said you shouldn’t even be considering going against Google’s advice here,…
New Netflix Ads Tier Comes With An Unpredictable Price
After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022. The post New Netflix Ads Tier Comes With An…
How To Plan A Blog Post In 6 Easy Steps
Creating blog posts should always start with planning. Ensure your content is optimized for the right people at the right time with these six steps. The post How To Plan…
Google: Rankings Drop After Mobile Usability Fail?
Google’s John Mueller offers explanation for a rankings drop after search console flagged problems with mobile usability The post Google: Rankings Drop After Mobile Usability Fail? appeared first on Search…
CMO vs SEO: How To Balance SEO And B2B Marketing Goals
Utilize this 4-step strategy to help SEO managers, the C-Suite, and marketers meet eye-to-eye when it comes to content strategies. The post CMO vs SEO: How To Balance SEO And…
Meta Ads Automation: An Advertiser’s Guide
With this detailed guide, automate many important campaign decisions and optimizations like budget, placement and creative with Meta Advantage and Advantage+. The post Meta Ads Automation: An Advertiser’s Guide appeared…
How To Hire Top SEO & Content Marketing Talent In 2023
Discover the top reasons why SEO candidates and content marketing talent may accept an offer letter from your competitor instead of you. The post How To Hire Top SEO &…
6 Holiday SEO Tips (To Boost Traffic During the Shopping Season)
In fact, according to the National Retail Foundation (NRF), American consumers each planned to spend ~$998 on holiday gifts in 2021. This is a fantastic opportunity for SEOs and…
How RTINGS.com Dominates Product Niches (SEO Case Study)
As of October 2022, the website drives approximately 9.5M organic search clicks in a month, making up a massive 160% year-over-year growth: Like many other successful affiliate websites, it started…
Daily Search Forum Recap: November 9, 2022
Here is a recap of what happened in the search forums today…
Google Rolls Out Ad Frequency Targeting For YouTube Campaigns
With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. The post Google Rolls Out Ad Frequency…
Yoast SEO 19.10 Update – Know This Before Updating
Yoast WordPress SEO Plugin released an update addressing a fatal error bug and compatibility issues The post Yoast SEO 19.10 Update – Know This Before Updating appeared first on Search…
SEO Tricks Make Browsing The Web For The Visually Impaired Really...
John Mueller shared on Mastodon that he met with someone who relies on screen readers to consume the web. And he explained to him how old-school SEO tricks make reading…
Google: Work On The Larger SEO Issues Before The One Off Issues
Google’s John Mueller recommended the obvious (as I write this I am asking myself why write it but hey, sometimes the obvious needs to be reminded). If you have SEO…
Google Updates Help Documentation To Say Using JavaScript For Lin...
Google has added a single “note” to the create crawlable links help documentation to say that links generated by JavaScript, where the link is visible, can be crawled by Google….
Google: Child Elements Don’t Count Towards Sitemap URL Limi...
Google has updated the sitemap section of the localized pages search help documentation to say that “Child elements don’t count towards the URL limit for sitemaps.”
Google Local Finder Auto-Play Video Thumbnails
Google has recently, estimates are in the past few weeks, added auto-play video thumbnails in the local finder on mobile. Allie Margeson spotted this and posted a video of it…
8 Elements of a 2023 Ecommerce Content Marketing Strategy
Ecommerce content marketing helps retailers build audience relationships and win customers. Find out how to design a powerful content strategy in 2023 – based on tips from industry experts.
Most Of You Aren’t Leaving Twitter, Poll Results Show
As SEOs and marketers discuss leaving Twitter for other platforms, we asked what your plans are. You told us you’re not leaving. The post Most Of You Aren’t Leaving Twitter,…
How to Get Links from Big-fish Publications
Looking for practical ways to get coverage on high-profile sites and big media publications? This post is for you! We‘ve included novel ways boost the odds that a publication will…
Is Reading Level A Google Ranking Factor?
Content is king, but can your content’s reading level have some power over your site’s ranking? Let’s take a look. The post Is Reading Level A Google Ranking Factor? appeared…
Streamlit Tutorial For SEOs: How To Create A UI For Your Python A...
Use the Streamlit package and create a beautiful app easily with Python with this tutorial, which also includes a Dockerfile for deploying your app. The post Streamlit Tutorial For SEOs:…
Money-Saving Placement Exclusion Script for Google Ads
Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set. The post Money-Saving Placement Exclusion Script for Google Ads…
Study: Which Link Metric Correlates Closest to Organic Visibility...
Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier links as possible. The…
The 6-Step Core Web Vitals Guide: How To Improve Your Website Ran...
Learn how to make sure your site is meeting Google’s Core Web Vitals criteria and track performance for better ranking. The post The 6-Step Core Web Vitals Guide: How To…
Daily Search Forum Recap: November 8, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Internal Links: Ultimate Guide + Strategies
An internal link is a link from one page on your site to another. Learn how they work & how to use them for SEO success.
How Often Should I Update On-Page SEO?
This article examines the ideal frequency of updates for the most essential on page factors, so you can work with confidence that you‘re spending time on what matters.