The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook]
In this ebook, you’ll discover the PPC trends that will matter the most in 2023. The post The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook] appeared first…
8 Digital Marketing Strategy Insights For Massive Agency Growth I...
Learn how to adapt your strategy to frequent market shifts and prepare for the future with these 2023 marketing agency predictions. The post 8 Digital Marketing Strategy Insights For Massive…
Daily Search Forum Recap: November 7, 2022
Here is a recap of what happened in the search forums today…
Google’s John Mueller: “Search Is Never Guaranteed”
Google Search Advocate John Mueller said, “search is never guaranteed,” in response to a site owner asking why their content isn’t indexed. The post Google’s John Mueller: “Search Is Never…
Google’s John Mueller On How To Handle Negative SEO Attacks
Google Search Advocate John Mueller shares an easy way to deal with negative SEO attacks, such as competitors building spammy links to your domain. The post Google’s John Mueller On…
YouTube Shorts Now Available On TV
YouTube Shorts are now available in a television-optimized format for connected TVs. The post YouTube Shorts Now Available On TV appeared first on Search Engine Journal.
Vlog #196: Rick Mariano On Automation and Human Touch For Marketi...
In part one we spoke about how Rick Mariano has helped build LocalEdge to provide high volume digital marketing services at a low cost. In this next part…
Google Tests Multiple Size Sitelinks Designs
Google has been testing a lot of Sitelinks features in search, including the boxed-in design. But now I am seeing this new boxed design with different-sized formats for a single…
Google Search Ranking Algorithm Update November 4th and 5th ̵...
Google has been busy, on Friday morning, November 4th, I began to see new signals of another Google search ranking algorithm update. Over the next 24 hours, those signals escalated…
Google Search Moves Lyrics Results To Right Side
Google has moved the lyric details from the main middle section of the Google Search results to the right side panel. Well, for most queries, but not all.
10 Reviews Gives You A Ranking Boost In The Google Local Results,...
Joy Hawkins and her team published another local ranking study, this one says that hitting ten reviews on your local listing will result in a ranking boost in the Google…
Google Local Reviews Shows Number Of Reviews In City
Google’s local listings show for some listings the number of reviews left by a specific reviewer in a particular location. So if a specific person left 15 reviews and those…
The Ultimate Guide to Redirects: URL Redirections Explained
Redirects send users & search engines from one URL to another. Find out how to use each type here.
How To Create a Winning Content Hub in 5 Steps (+ Examples)
Looking to build a powerful content hub? Learn how to do it in 5 steps and explore practical examples.
Developing Value Proposition For Travel Websites Through Content
Keep up with the SEO industry and aim for a cozy spot on page 1 of the results pages to increase tour bookings. Here’s how. The post Developing Value Proposition…
Doing More With Less: 30 Minutes Of Local SEO Every Week
Save time while ensuring your local SEO is up to date. Try these 5 quick tips for more traffic, reviews, and customers. The post Doing More With Less: 30 Minutes…
12 Ultimate Tools & Tactics For Effective Content Strategies ...
Configure the right content marketing strategy to beat your competition with this ultimate checklist plus the best marketing tools by Semrush. The post 12 Ultimate Tools & Tactics For Effective…
How to E-A-T Ethically with Digital PR
It’s an old marketing cliche that people buy from people, not brands, and if you spend any amount of time on LinkedIn, you’ll be inundated with personal branding gurus explaining…
Daily Search Forum Recap: November 4, 2022
Here is a recap of what happened in the search forums today…
SEO Split Test Result: Adding Month and Year to Page Title
We added a month and year to page titles on the travel website. This time the result was unexpected. Read more to find out why.
Bing Image Search Tests Animated Ads
Microsoft Bing seems to be testing animated ads in the Bing image search interface. The ads look like an interactive banner ad of some sort, based on your query.
Google: Size Of Your H1 & Header Fonts Doesn’t Matter F...
Google’s John Mueller said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users…
Google: Links Will Be Less Important As A Ranking Factor In The F...
Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links…
Google: Writing Content From Keyword Search Volume Lists Will Res...
Google’s John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John…
Google Business Profile Manager Redirecting To Google Search
Google is now redirecting some (or all) of those trying to edit their business profiles in the Google Business Profile manager to the Google Search interface. You can still manage…
Search News Buzz Video Recap: Another Google Algorithm Update, A ...
To start things off, I quickly covered the monthly Google webmaster report. Google also had some big unconfirmed update on or around October 28th. Google confirmed a search bug with…
How to Do a SWOT Analysis (with Examples)
Conducting a SWOT analysis and TOWS analysis can help you evaluate your business and improve your strategy. In this guide, we’ll explore the process and provide examples to help you…
Scarcity Marketing & The Fear of Missing Out – Ep. 292
Scarcity drives marketing. Learn how to use it in your strategy to drive leads, sales, and more. The post Scarcity Marketing & The Fear of Missing Out [Podcast] appeared first…
Canonical URLs: A Beginner’s Guide to Canonical Tags
This guide will help you use canonical tags and URLs properly as part of your SEO strategy, you need to understand what they are, how they work, and how to…
Are Internal Links A Ranking Factor?
Do internal links matter in search? Read on and find out how they can help determine where your webpages will rank in search results. The post Are Internal Links A…
10 Steps To Boost Your Site’s Crawlability And Indexability
Let’s look at some elements of your website that affect crawling and indexing and discuss ways you can optimize your site for them. The post 10 Steps To Boost Your…
Google Shopping Free Listings: An In-Depth Guide
Learn the fundamentals of Google Shopping and explain everything you’ll need to get up and running on the world’s most popular retail search engine. The post Google Shopping Free Listings:…
Smarter Link Building: How To Use Machine Learning To Accelerate ...
Learn how you can use machine learning’s progress in relevancy to help you tailor your link building strategy. The post Smarter Link Building: How To Use Machine Learning To Accelerate…
How to Maximize Your Content — Whiteboard Friday
In today’s episode, content marketing expert Ross Simmonds walks you through the content life cycle, and how you can use it to ensure that the content that you’re developing quarter…
Daily Search Forum Recap: November 3, 2022
Here is a recap of what happened in the search forums today…
YouTube Updates: More Search Insights, New Channel Page Layout
YouTube rolled out several updates this week, including the expansion of search insights to more languages and a new layout for channel pages. The post YouTube Updates: More Search Insights,…
Can Link Building Give You Or Your Client A Bad Reputation?
In this article, we’ll look at how bad link building can hurt your reputation and give you some ways to help you keep yours spotless. The post Can Link Building…
Google Predicts Strength Of Backlinks Ranking Factor Will Drop
During a live session at Brighton SEO, Google Search Advocate John Mueller makes a prediction about the future of backlinks. The post Google Predicts Strength Of Backlinks Ranking Factor Will…
Substack Sets Its Sights On Twitter With New Chat Feature
Substack has launched a discussion feature that will allow authors to communicate with their audiences directly via mobile app. The post Substack Sets Its Sights On Twitter With New Chat…
Google Search Lets You Expand Video On Top Of Search Results
Google Search, for some videos, allows you to click an expand icon on some videos it shows you in the search results. That expand button will then overlay a larger…
Google: Having Duplicate Content URLs In Sitemap File Won’t...
Google’s John Mueller confirmed on Twitter that having a Sitemap file that lists pages that are duplicative to others, won’t necessarily cause ranking issues for your site. It might confuse…
Google Ads Changes Policies For Government Documents & Offici...
Google has announced some changes to the Google Ads policies for government documents and official services. Google said “in March 2023, the Google Ads Government documents and official services policy…
Google Tests New Site Name & Favicon On Desktop Results
Google is already testing the new site name and favicon design change they launched just a couple of weeks ago on the desktop results. This brings the favicon and site…
Google Announces Sunset Of Similar Audiences
Google announced an impact to audience targeting as a result of ongoing requirements for user privacy. Learn how your Google Ads campaigns may be affected. The post Google Announces Sunset…
Google Search Features Bug Impacted Top Stories & Other Featu...
Google has posted a short note in the Search Consoles data anomalies that says there was a bug in Google Search that affected some search features, including but not limited…
50 Things You Should Know About Tumblr
Take a look at the top features and benefits of using Tumblr, from writing tutorials to creating podcasts. The post 50 Things You Should Know About Tumblr appeared first on…
A Guide To Long-Form Content
Forget keyword stuffing and writing just to fulfill a word count. Learn to use and repurpose long form content to gain authority in your industry. The post A Guide To…
What Is A Content Management System (CMS)?
Learn how content management systems are important website management efficiency, marketing abilities, powering your digital presence, and find the best option for your website. The post What Is A Content…
Get Your MarTech Stack Ready For 2023 [Webinar]
Learn how to build a winning marketing technology stack to help you improve campaign performance in this upcoming webinar! The post Get Your MarTech Stack Ready For 2023 [Webinar] appeared…
5 Lessons For Surviving Crises From The Ukrainian Team Of SE Rank...
Learn tips for surviving crises from a Ukrainian team; their business processes helped them stay strong through the invasion of Ukraine. The post 5 Lessons For Surviving Crises From The…
Daily Search Forum Recap: November 2, 2022
Here is a recap of what happened in the search forums today…
Instagram Launches New Ways For Creators To Earn Revenue
Meta is rolling out new ways for creators to earn revenue directly from their Instagram audience. The post Instagram Launches New Ways For Creators To Earn Revenue appeared first on…
TikTok Should Be Banned, Says US FCC Commissioner
TikTok could be facing a ban in the United States after a commissioner at the Federal Communications Commission (FCC) raised concerns over national security. The post TikTok Should Be Banned,…
Facebook Expands Professional Profiles To All Users
Facebook’s professional profile mode is now available to users worldwide, giving everyone an opportunity to showcase their skills and abilities in new ways. The post Facebook Expands Professional Profiles To…
Finally: Google Adds Lens Button To Desktop Homepage Search Bar
Google has finally added the Google Lens button to the Google.com homepage search bar. Rajan Patel from Google announced this quietly on Twitter saying the Google homepage, which rarely changes,…
November 2022 Google Webmaster Report
The past 30-days or so was pretty heavy between the October 2022 spam update and then several unconfirmed updates that were pretty strong, it was a bumpy road. Google also…
Google Search Adds New Ways To Find Deals While Shopping
Google announced a few new ways to find and use online deals while searching for products and holiday gifts this season. The updates include clippable coupons and promotion codes, a…
Google Search Console Verified Sites Do Not Get Crawled More
Google’s John Mueller was asked if sites that are verified with Google Search Console get crawled more often or at a higher priority. The answer is no, “crawling is independent…
Google Ads Similar Audiences Segments Going Away Next Year
Google announced that it is doing away with similar audiences segments. Starting May 2023 new similar audiences segments will no longer be generated in Google Ads and in August 2023…
Google Pulls The Plug On Hangouts
Hangouts, which has been Google’s primary messaging services since 2013 has been ended. Users have until January 1 to migrate data. The post Google Pulls The Plug On Hangouts appeared…
Are Social Signals & Shares A Google Ranking Factor?
Do social signals affect search rankings? Let’s explore social signals as a Google ranking factor to determine their effect on search rankings. The post Are Social Signals & Shares A…
The Definitive Guide to Ecommerce SEO
This step-by-step ecommerce SEO guide breaks down everything you need to know for ecommerce websites. With tips and strategies on keyword research, backlink building, technical SEO, and more to help…
16 Tips To Keep Your Sanity And Prepare Your Shopify Store For BF...
Learn how to make the customer journey on your Shopify store smoother and reap the rewards for Black Friday and Cyber Monday sales events. The post 16 Tips To Keep…
How To Get More Out Of Search Terms Reporting In The Age Of Priva...
Keep up with Google Ads’ recent changes for a healthy digital advertising ecosystem. Reimagine how to analyze and activate campaign data with this guide. The post How To Get More…
Content Strategy: How To Win With Better Content In 2023
Want to step up your content strategy in 2023? Join this webinar and discover how to create quality content for better performance and higher rankings. The post Content Strategy: How…
How SEO Experts Predict & Fix Surprise Demand Shifts With Sea...
Learn SEO tips to help you spot a sudden change in keyword search volume trends before it throws your SEO campaigns off the rails. The post How SEO Experts Predict…
Daily Search Forum Recap: November 1, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There may have…
Google: No, Your Website Doesn’t Need 200,000 Words To Be C...
Google’s John Mueller said a website does not need to have 200,000 words to be considered authoritative. This comes after a Twitter thread said “You need around 200,000 words on…
Microsoft Advertising Performance Max Import Tool Upgraded
Microsoft Advertising announced a few upgrades to the Google Ads Performance Max import tool before the holiday season. Most of it is around importing Performance Max campings that use a…
Another Google Search Ranking Algorithm Update / Adjustment On Oc...
Some SEOs are noticing a possible Google search ranking algorithm update on or around October 28th where sites hit by the unconfirmed October 13ish update and even the spam update…
Changes To Some Of The Google Search Help Documentation
Google has made some changes to its sitemap documentation and title links documentation but has yet to document those changes. Here are a list of the changes, some might be…
Google Business Profile Photo Insights Will Go Away
Google is not going to be migrating the Google Business Profile photo analytics section, known as “Insights” from the Business Profile manager to the new performance dashboard in search. Joy…
Announcing the Keyword Research Certification: Create a Personali...
The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we talking about? Keywords, of…
Apple Offers New Ad Placements In App Store
Apple officially announced two new ad placements on the Today tab and product pages. This controversial move comes on the heels of enhanced privacy measures. The post Apple Offers New…
The Agency Tech Stack: 17 Tools to Run a 7-Figure Company
Running a digital agency can be complex without the right systems in place. Here are the best agency tech stack tools to run a more efficient, impactful company.
71% Of Marketers Are Struggling To Meet Customer Expectations
A majority of marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The post 71% Of Marketers Are Struggling To…
Google Introduces New Search Labels For Coupons & Promos
Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers. The post Google Introduces New Search Labels For…
How To Track Offline Conversions From Your Google Ads
Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account. The post How To Track…
Semantic Search With Vectors
From vector to keyword-based search (and possibly hybrid), stay updated with how search engines work. The post Semantic Search With Vectors appeared first on Search Engine Journal.
Website Performance & Health Monitoring: Tips & Best Prac...
Discover what makes a healthy (and secure) website. Learn about technical metrics and improve on them to improve your site’s performance. The post Website Performance & Health Monitoring: Tips &…
How To Create More Helpful Content With Topic Modeling & Topi...
Learn how to create authoritative topic clusters and better content with this step-by-step guide to topic modeling. The post How To Create More Helpful Content With Topic Modeling & Topic…
Google Explains Alt Text for Logos & Buttons
Google’s Lizzi Sassman & John Mueller describe the best way to write alt text for logos and images The post Google Explains Alt Text for Logos & Buttons appeared first…
Daily Search Forum Recap: October 31, 2022
Here is a recap of what happened in the search forums today…
Instagram Fixes Bug Causing Service Outages
Instagram fixed a bug causing a service outage that impacted users to varying degrees, as people reported disabled accounts and repeated app crashes. The post Instagram Fixes Bug Causing Service…
The Future of Programmatic: Transparent & Value Driven –...
Get critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more. The post The Future of Programmatic: Transparent…
Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub
Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners. The post Google Rolls Out 2 New Ways…
Vlog #195: Rick Mariano On Providing High Volume Digital Marketin...
Rick Mariano is the Vice President of Digital at Hearst and he runs LocalEdge…
How to Come up with New Ideas for SEO Tests
In this article, we explore what SEO testing is and how to come up with ideas to test, helping you generate positive, measurable, and quantifiable ROI with SEO.
This Scraper Site Got Hit Hard By The Google Spam Update
Mark Williams-Cook shared an example of a test site he was toying with that got hit super hard by the October 2022 Google spam update. He said the site was…
Keywords In Local Reviews Does Not Impact Google Local Rankings; ...
A new study from Sterling Sky shows that putting keywords in the local reviews on business listings does not help improve the local listings ranking in Google Search. The study…
Google Tests Fall Decorations In Search Results
Google seems to be testing displaying some fall season decorations in the search results. So Google is adding these colored leaves to the background of some search features.
Google Search Console Geographic Target Setting Still Visibile Bu...
On Friday, Michelle aka @Shelliweb, spotted that the Google Search Console geographic target setting feature was still visible under the legacy features. This is despite Google deprecating the feature months…
Google Showing On Time Delivery & Order Accuracy Estimates In...
Google is showing the on-time delivery percentages and order accuracy percentages in some of the Google Ads search listings. This should not come as a surprise because Google Merchant Center…
How to Use SEO for Brand Awareness
If increasing brand awareness is a top priority for your company as it is for many, have you considered the awareness-building benefits of SEO? Here‘s how to get started today.