Google Cloud is launching new and updated AI tools to provide customers with a smoother online shopping experience and assist retailers with in-store inventory management. The post Google Cloud Launches…
@automattic The post Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites appeared first on Search Engine Journal.
Pinterest bursts with potential. Learn how to approach the unique platform to boost your ecommerce sales. The post How To Use Pinterest For Ecommerce appeared first on Search Engine Journal.
Find out how to reach consumers with the right kind of content to engage and excite in TikTok’s What’s Next 2023 Trend Report. The post Key Insights From TikTok In…
Supplementing your content strategy with a content plan is essential for marketing success. Here’s a downloadable template to help you create one. The post Free Content Plan Template To Adapt…
Welcome to 2023! In the first Whiteboard Friday of the new year, Paddy walks through three methods to evolve your link building efforts — not reinventing the wheel, but by improving what…
In this guide, you’ll learn how to get some serious SEO value from Keyword Planner. Google Keyword Planner is free. All you need is a Google Ads account to use…
Here is a recap of what happened in the search forums today…
Microsoft makes its first advertising product announcements and updates of 2023. Here’s everything advertisers need to know. The post Microsoft Announces Store Ads & Other Updates appeared first on Search…
Word count is not a direct SEO ranking factor, but it still matters. Learn how content length can both indirectly help and hurt your rankings. The post Word Count &…
Apple has reannounced its toolset for businesses to manage their business listings on Apple Maps. It is now called Apple Business Connect, previously named Apple Places and prior to that…
Google Search is testing displaying news stories for users in a specific country or region, from a specific country or region. Google titles this section, “Trending stories from country/region” and…
Google has this SEO case studies and success stories page since 2019 and they have updated it a few times, I believe, since. Recently, someone Mariachiara Marsella asked John Mueller…
Google’s John Mueller said when it comes to your HTML head section, you want to ensure that section is clean and tight. If possible, you don’t want it to have…
Over the last few days or so, Bankrate has been gaining a lot of attention in the SEO space. They are using AI to write a lot of content and…
Google’s Chrome team shares an updated set of recommendations for optimizing Core Web Vitals to help you decide what to prioritize when time is limited. The post Google Chrome Team…
That was the challenge I faced when I became the second member of Zapier’s editorial team in 2014. Zapier’s team had built a tool to automate your tedious business tasks….
Using private blog networks is a high-risk link building tactic. Here‘s what you need to know about PBNs.
What is the difference between a goal and a KPI? Learn what each of them mean in the world of SEO. The post How Do You Differentiate Goals From KPIs?…
Show how much revenue you think your SEO changes are going to make. Here’s how you can set up tracking for customers and revenue. The post How To Track Customers…
Paid media is different from PPC advertising, but relates to a broader advertising scope. Learn the difference with these examples and find what works. The post What Is Paid Media:…
Learn how to build a powerful collection of relevant keywords & boost your website traffic with this powerful research method – topic clustering. The post Topic Clustering: How To Upgrade…
If it looks like a cat and sits like a cat, it must be… OpenAI’s ChatGPT is a novelty that most SEOs are exploring right now for its ability to…
Learn how you can use artificial intelligence to gain an edge over your competitors by starting and creating high-conversion copy with GPT-3. The post The 5 Best Ways To Outrank…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
OpenAI has announced on its Discord server that it may soon introduce a paid pro version of its popular AI-powered chatbot, ChatGPT. The post OpenAI May Introduce A Paid Pro…
I see signals, both in terms of SEO chatter and some of the Google Search tracking tools, of more volatility in the Google Search results. The volatility is algorithm update…
In the rest of the article, I’ll explain why and how. Going forward, we’ll differentiate between two kinds of keywords. The primary keyword, also called the target keyword, is…
The Google Ads Liaison, Ginny Marvin, confirmed a bug when editing ads within a draft or experiment campaign. The Google Ads team is working on a fix, but Ginny provided…
In Google’s fifth release of the product reviews update, Google added that linking to multiple sellers is part of the overall algorithm. Alan Kent from Google said yesterday on Twitter…
Google’s John Mueller said that just because an algorithm update takes longer to roll out, it doesn’t make that update more or less intense. The update’s length is generally related…
Google Business Profiles will stop supporting price ranges for products and custom call to actions, starting February 15, 2023. Google will also remove any existing price ranges and all landing…
Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one. The post Google: Product Reviews Linking To Multiple…
Not sure how to sign up for a YouTube Partner Program or AdSense? Start earning from your YouTube videos with this easy step-by-step guide. The post YouTube AdSense: How To…
Gain a thorough understanding of your target customer, how they think, what they are looking for, and how you can solve their problem. The post What Is The Content Marketing…
AI continues to show great potential for revolutionizing search engine optimization. Here are ways SEO pros are using ChatGPT now. The post 6 Ways SEO Pros Are Using ChatGPT Right…
Six in ten consumers require a minimum 4+ star rating in order to consider patronizing a local business and over ⅓ say it’s the star rating that is the key…
Check out these free SEO tools that can help you go from beginner to SEO pro. Get free link reports, indexability reports, and more. The post Free SEO Tools To…
Here is a recap of what happened in the search forums today…
OpenAI, the company behind the popular conversational AI model, ChatGPT, has released an update to improve the chatbot’s accuracy. The post OpenAI’s ChatGPT Update Brings Improved Accuracy appeared first on…
YouTube is rolling out new contract terms for all channels that earn ad revenue, which creators must accept to remain in the YouTube Partner Program. The post YouTube’s New Partner…
Microsoft is reportedly making a big step to gain an advantage over its competitors by investing $10 billion in OpenAI, the developers of ChatGPT. The post Microsoft Reportedly Planning A…
Carrie Hill posted a poll on Twitter asking SEOs, her followers, what the status of their GA4, Google Analytics 4 installs are. It seems like most SEOs, well, the 300…
Google’s John Mueller said on Twitter that traffic is not necessarily a quality measure. Basically, John is saying just because a certain number of pages do not get as much…
Google Search has a feature named “instances” that shows you when an event happened each year in history. So if you run an event annually, Google may show the instances…
Ginny Marvin, Google’s Ads Liasion, said on Twitter that performance max is not preferred over search ad campaigns. Ginny wrote on Twitter, “PMax isn’t ‘favored’ over Search.”
Google Maps can now show 360 views of the outside of some famous buildings and places. This gives some sort of aerial 360 view of the building in a video-like…
Google’s John Mueller suggests placing JavaScript code below the HTML header tag to make sure that search crawlers can fully understand your website. The post Google’s John Mueller: Move JavaScript…
We’re about halfway into the program (with some kinks) but the overall sentiment is positive. Take a glimpse into how it’s going for SEJ. The post Four-Day Work Week: Pilot…
Here’s your easy-to-read guide for understanding how to create a successful ecommerce store with WordPress. The post How To Create A WordPress Ecommerce Website appeared first on Search Engine Journal.
Here are some of the biggest trendsetters on social media from around the globe. The post The Top 100 Social Media Influencers Worldwide appeared first on Search Engine Journal.
Building brand identity is a key component of any strong brand strategy. Why? Because it helps customers identify, understand, and remember you.
Here is a recap of what happened in the search forums today…
Microsoft is reportedly considering adding OpenAI’s ChatGPT technology to its Office software to improve efficiency and productivity. The post Microsoft Exploring Use Of ChatGPT In Word, PowerPoint, Outlook appeared first…
Google is updating one of its existing auto-applied recommendations policies, and advertisers aren’t happy. Read on to understand how this affects you. The post Advertisers React To Google’s ‘Remove Redundant…
Learn how Apple is claiming its place in the search market, the revenue streams for its services category, and the challenges it faces. The post Apple Ad Network Gives Marketers…
Matt Casady spotted that Google added a new vertical to Local Service Ads. Google now allows dental practices and dentists to buy ads on Google Local Service Ads.
Mark Saltarelli used to work at Cypress North for a couple of years but wanted to go in-house and joined Order, a later-stage startup. We spoke a bit about his…
Google has updated the JSON files with the list of IP addresses Googlebot. I believe Google added one new IP6 and one new IP4 IP address to the list. That…
Google has once again updated the relatively new documentation around Site Names in Google Search, this time to clarify that www and m-dot prefixes for domain names are generally considered…
Google’s John Mueller said that with some Google search algorithm updates, it is like when you plant seeds in your garden. In short, he said it is not always easy…
Danny Sullivan, Google’s Search Liaison, said on Twitter on Friday afternoon that the December 2022 helpful content update and December 2022 link spam update may take an additional two weeks…
Learn everything you need to know to create a compelling Contact Us page and browse through over 40 examples to spark inspiration. The post Contact Us Page Examples: 44 Designs…
2023 is going to be a wild year in search. Look back at the past year and prepare accordingly with this SEM guide. The post SEM Strategy In 2023: More…
Your business must grow to remain competitive and relevant. Learn about business growth strategies here.
Learn what FAQ schema is and how you can use it to improve your website’s presence in Google search results. The post FAQ Schema: A Guide For Beginners appeared first…
A great product description tells a story—the story of who your product is for and how your product can help them get what they want. Because when it comes to…
Let’s get started. Hikers turn to Google for all kinds of inspiration. For example, if we search Ahrefs’ Keywords Explorer for “best bikes in” and check the Matching terms report,…
Here is a recap of what happened in the search forums today…
Microsoft Bing is at it again, this time testing a sitelink interface that zooms in and expands as you hover your mouse cursor over the link. It is pretty cool…
There are reports in the Local Search Forum that in the past few weeks or so, Google has been offering fewer verification methods via postcards than other verification methods, compared…
Google’s John Mueller said on Mastodon that using AI or ChatGPT blindly for title tag generation is not a great idea. But he did add that if you are running…
Do you need outstanding core web vital scores to be included in Google Discover? The answer is no, at least John Mueller of Google said “we don’t have that connection…
Welcome to the first video recap of 2023, where I start with the January 2023 Google webmaster report. I then explain how the Google helpful content and link spam updates…
As you know, Google can now crawl from locations outside of the United States. We know this is rare, it is used in specific situations. But if you want to…
Google answers how long it takes for a site to become eligible to regain search rankings after quality issues are fixed The post Google Answers How Long It Takes To…
It’s not enough to simply create and publish content. Keep up with the industry by knowing the latest in best practices, expectations, and trends. The post 30 Content Marketing Statistics…
This comprehensive guide teaches you what market intelligence is, how to collect data, and how to use it for your brand. The post Market Intelligence: What It Is & How…
There’s a reason why AI tools are popular. This is what you need to know about using AI for SEO and content. The post AI For SEO: Can You Work…
If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month. In this post, I’ll share 11 takeaways from my deep dive into the…
ChatGPT developer OpenAI is reportedly considering a tender offer valuing the company at $29 billion, making it one of the most valuable US startups. The post ChatGPT’s Popularity Boosts OpenAI’s…
Here is a recap of what happened in the search forums today…
Google stresses the importance of including multiple date indicators on webpages to ensure that the correct date appears in search results. The post Google Recommends Multiple Date Signals On Webpages…
A Google research paper named Generative Models are Unsupervised Predictors of Page Quality paints a negative connotation of SEO practices. It has a section named “attempts at search engine optimization…
The Information reported the other day that Microsoft plans to add OpenAI’s ChatGPT chatbot feature within the next few months. Bing Search already has a chatbot but ChatGPT is way…
Google seems to be sending out surveys about Google Search Console and potential future development and features around that tool. The survey takes several minutes to complete.
Google has sent out email notifications to some Google Ads advertisers about changes happening to the remove redundant keywords recommendations. In short, Google is expanding this recommendation to work across…
Google has added a new section to the crawl budget management help document. The new section is for the If-Modified-Since request header.
Discover why pillar pages and how it can help your SEO efforts, and share some examples of pillar pages in action. The post What Is A Pillar Page? How They…
Do you want to increase your productivity at work? Here are ten tips for using Slack more effectively. The post How To Use Slack Effectively: 10 Tips To Increase Productivity…
Creating an engaging brand presence starts with the first tweet. Stay on brand and find inspiration from 24 examples of first, funny, and viral tweets. The post What To Tweet:…
Here’s a flowchart to drill home the message: So… why do people keep saying it is? Let’s discuss. People often say that SEO is dead because they find it increasingly…
Here is a recap of what happened in the search forums today…
Meta has been fined a total of $414 million by the Irish Data Protection Commission for violating EU privacy laws. The post Meta Fined $414M for EU Privacy Law Violations…