Google Shopping Ads & Free Listing To No Longer Restrict COVI...
Google said starting in June 2023, the Google Merchant Center policy will stop disallowing the listing of COVID-19-related terms for Google Shopping Ads and free listings. This is an update…
Microsoft Unveils New Mobile-First Experiences For Bing & Edg...
Microsoft enhances the Bing mobile experience, integrates cross-platform chats, and adds innovative features to SwiftKey and Skype. The post Microsoft Unveils New Mobile-First Experiences For Bing & Edge appeared first…
What Is A Digital Marketing Strategy? 5 Steps To Create One
Don’t confuse short-term tactics with an overall strategy. Create a successful digital marketing strategy for the long run with these five steps. The post What Is A Digital Marketing Strategy?…
Google PageRank Explained for SEO Beginners
All SEOs should have a good grasp of what PageRank was, and what it still is. Read on to level up your understanding. The post Google PageRank Explained for SEO…
Why SEO Is Important: 8 Reasons (And How to Get Started)
No matter your line of work, people are searching for your business online. Let’s look at a few reasons why search engine optimization (SEO) is important. Look at these SEO…
Daily Search Forum Recap: May 15, 2023
Here is a recap of what happened in the search forums today…
Google Bard Update Enhances Source Content Visibility
Google’s Bard chatbot receives an update, enhancing summarization and source visibility. The post Google Bard Update Enhances Source Content Visibility appeared first on Search Engine Journal.
HomeAdvisor Penalized By FTC For Alleged False Claims About Leads...
HomeAdvisor punished by United States agency for allegedly using misleading tactics to sell leads to home improvement companies The post HomeAdvisor Penalized By FTC For Alleged False Claims About Leads…
Google’s SEO Best Practices For News Websites
Google’s Search Advocate team shares SEO best practices for news sites, emphasizing content quality and effective use of structured data. The post Google’s SEO Best Practices For News Websites appeared…
Vlog #223: Glenn Gabe On Google Broad Core Updates
In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content…
Bing Chat Now With Visual Search Comparisons, Knowledge Cards &am...
On Friday afternoon, Microsoft Bing announced its weekly Bing Chat enhancements, including more visual results and layouts, knowledge card images and more features.
Microsoft: Dark Mode Coming To Bing Chat
Microsoft will be bringing dark mode to Bing Chat in the future. Mikhail Parakhin, the CEO of Bing, when asked about dark mode for Bing Chat, he said on Twitter,…
Google +Topic Search Bar Refinements Finally Goes Live On Desktop
After so much testing and several months after going live on mobile search, Google has announced the +topic search bar refinements are now officially live on the desktop search results.
Why Google Needs To Encourage Clicks To Publishers In The Search ...
There is a lot of concern and worry around the new Google Search Generative Experience and how that might impact traffic to content creators, publishers, site owners, and the web…
Google Reduces Local Pack Results In Web Search?
Google seems to be showing fewer and fewer local packs for various queries in the Google Search results interface. For the past few days or so, local SEOs have been…
Bing Chat Rolls Out 4 Upgrades
Bing unveils new chatbot features, including images in responses, optimized topic answers, and improved text formatting and copy-paste. The post Bing Chat Rolls Out 4 Upgrades appeared first on Search…
Content Marketing ROI: How to Measure Your Success
Marketers say that improving their content measurement is a top priority for 2020, but some aspects of content marketing are easier to quantify than others. What are your most successful…
How to Conduct an Ecommerce Website Audit Like a Pro
Have you ever conducted an ecommerce website audit? Do you want to become a pro on it? For an ecommerce business, auditing is the most important thing.
New Tool Provides Advanced, Bulk Search of Semrush Data
As a former Senior Account Manager for Semrush, I worked with dozens of people to integrate API. Individuals and companies that offer free tools bring new creative ways to access…
How To Setup A/B Testing Using Microsoft Clarity And GA4 With Exa...
While some custom coding may be required, you can A/B test different types easily. Just follow these steps for both Clarity and GA4. The post How To Setup A/B Testing…
Amazon Product Review Best Practices
Don’t let your listing get flagged because of Amazon’s new set of rules. Here are the latest best practices to help you prevent it. The post Amazon Product Review Best…
Single-Page Websites and SEO: The Essential Guide
In this article, we’ll define what a single-page website is, review whether it is good or bad for SEO, and run through some top SEO tips for single-page websites. A…
ChatGPT Plugins And Web Browsing Beta Rollout For Plus Users
OpenAI unveils beta web browsing and and third-party plugins for ChatGPT Plus users. See how the latest version is transforming the generative AI chat experience. The post ChatGPT Plugins And…
Daily Search Forum Recap: May 12, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Meta Announces AI-Powered Tools To Streamline Ad Processes
Explore new AI tools announced by Meta that have the potential to help advertisers boost ad performance and streamline ad processes. The post Meta Announces AI-Powered Tools To Streamline Ad…
Professional Growth: The Value of Smaller SEO Events & Master...
Smaller SEO events have a huge advantage. Find out why and what these two experienced professionals have learned while hosting live events. The post Professional Growth: The Value of Smaller…
Search News Buzz Video Recap: Google Search Generative Experience...
What a crazy week with Google I/O, where Search took the spotlight for the first time in a long time at the event. Google also may have rolled out an…
Google Search Pronunciation Practice Feature
Several years ago, Google Search added a search feature to help you pronounce words. Google Search has now added to that feature a way to practice your pronunciation directly in…
Google: Invalid Schema Markup Doesn’t Hurt You
Gary Illyes from Google said that having invalid schema markup does not hurt your rankings or your site. He said the worse case, if Google cannot parse the markup, it…
Google I/O Search Algorithm Ranking Update – Unconfirmed
I am seeing signs of another Google search algorithm ranking update touching down over the past couple of days, which is why I am naming it the Google I/O Search…
Google Bard Drops Waitlist & Gains Search, Maps, Lens & M...
Google Bard had a bunch of updates roll out at Google I/O, which I did not cover the other day, because, well, there was a lot of core search I…
Google Reiterates: Google Analytics 4 Deadline Is Not Changing
Ginny Marvin, Google’s Ads Liaison, posted on Twitter the other day saying, “The deadline is not changing,” when asked about a rumor that the GA4 deadline was being pushed off….
Migrating To HubSpot CMS: An SEO Walkthrough For New Users
Migrate your site to HubSpot CMS successfully when you learn about its SEO functionality, integrations, and gaps in this detailed guide. The post Migrating To HubSpot CMS: An SEO Walkthrough…
How to find and fix orphan pages
Almost every page on your website is part of a bigger story, each of which link together to form a kind of digital spiderweb. It’s also possible for your pages…
How To Exclude Internal Traffic In Google Analytics 4
Prevent internal traffic from interfering with your data analysis via GA4 by following this step by step guide. The post How To Exclude Internal Traffic In Google Analytics 4 appeared…
GA4 Audiences: Not Just for Ads! — Whiteboard Friday
There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they’re better. One of those features is Audiences, which many people may…
Affiliate Marketing For Beginners: What It Is + How to Succeed
According to Statista, business spending on affiliate marketing hit $8.2 billion in the U.S in 2022 and Influencer Marketing Hub estimates that the industry willl continue to grow to $15.7…
Is Content Still The Key To A Successful SEO Strategy? [Webinar]
Unlock the secrets of modern SEO. Discover how to boost content quality and outrank competitors in our live webinar. Save your seat now! The post Is Content Still The Key…
Daily Search Forum Recap: May 11, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I posted my…
YouTube Blocks Ad Blockers Amid Declining Ad Revenue
YouTube experiments with blocking ad blockers amid declining ad revenue, pushing for more Premium subscriptions. The post YouTube Blocks Ad Blockers Amid Declining Ad Revenue appeared first on Search Engine…
Google About This Image Snippet Feature
Google has launched the “about this image” feature at Google I/O, it is similar to when Google launched the “about this result” two years ago.
Now Live: Google Search Perspectives
Also, at Google I/O, Google announced the launch of “Perspectives” and the perspectives filter. We saw this earlier in the week and other variations over the past several months. But…
The Google Search Generative Experience – All New AI Google...
Google announced a preview, a labs experiment, of its all-new search engine, it is calling Google Search Generative Experience. This is where Google brings in generative AI into the search…
Google Helpful Content System To Find Hidden Gems In Blogs & ...
Google also announced an upcoming update to the helpful content system (update) that will be released in the “coming months.” This update will find content in hard-to-find places such as…
Google’s New AI-Generated Image Label & Meta Data Requi...
Google also is now asking you to self-label your AI-generated images as AI generated with a IPTC photo meta data attribute. This way Google can label images as being AI-generated…
Google Teases Update To Helpful Content System
Google teased a forthcoming update to its helpful content system at I/O. Here’s what we know so far. The post Google Teases Update To Helpful Content System appeared first on…
Goodbye FID, Hello INP – Interaction to Next Paint Coming T...
As expected, although it took a lot longer than we thought, Google announced it will be replacing the FID metric with the INP metric for its Core Web Vitals. This…
New Core Web Vitals Metric Coming: Interaction To Next Paint
Interaction to Next Paint upgraded from experimental metric to Pending Core Web Vital Metric The post New Core Web Vitals Metric Coming: Interaction To Next Paint appeared first on Search…
Reddit Marketing: A Guide To Getting It Right
Your Meta or Twitter content simply won’t work for Reddit. Drive respect, appreciation, and loyalty of customers by better understanding how ads on Reddit work. The post Reddit Marketing: A…
YouTube NewFront 2023 Showcased Shorts To Reach Gen Z
Learn more about YouTube’s strategic shift this 2023 and examples of best practices when it comes to long-form content. The post YouTube NewFront 2023 Showcased Shorts To Reach Gen Z…
Google Ranking Dropped Dramatically? (Here’s What to Check)
But before you make any changes, it’s important to check certain things first. Google’s algorithm updates are among the most common ways your website’s rankings can be negatively impacted….
Daily Search Forum Recap: May 10, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Chat AI…
Google Bard Removes Waitlist, Adds Image & Coding Features
Google’s AI tool Bard expands globally, adds image capabilities, enhanced coding, and plans for widespread app integrations. The post Google Bard Removes Waitlist, Adds Image & Coding Features appeared first…
Google’s John Mueller Reminds Of Nuance In Nofollow Attributes
Google’s John Mueller reminds of the different choices available when using nofollow link attributes The post Google’s John Mueller Reminds Of Nuance In Nofollow Attributes appeared first on Search Engine…
Google Unveils Search Upgrades At I/O: Generative AI & ‘Persp...
Google unveils AI-driven enhancements to Search at Google I/O, including a generative AI feature and a ‘Perspectives’ tool for diverse viewpoints. The post Google Unveils Search Upgrades At I/O: Generative…
Google Tests “Show More” Button On People Also Ask
Google Search is testing adding a “show more” button on the “people also ask” section of its search results. When you click on the button, it will load more results…
Google I/O Is Today – Watch The Keynote Here
Google I/O kicks off today and we are all expecting really big Google Search-related news today. Typically, I/O is focused on everything but core search but today, we are expecting…
Google: High Quality Content Might Still Be Of Low Value To The W...
Google’s John Mueller had one of his good oneliners again. He posted a reply on Twitter saying, “something can be high-quality content with a lot of information for users and…
Bing Chat AI Improvements Will Improve Bing’s Core Search A...
Did you know that some of the improvements being made to the Bing Chat AI models will lead to improvements to the Bing Search core ranking algorithms? Mikhail Parakhin, the…
Google Launches New Features To Improve Image Verification
To combat misinformation, Google updates search results with “About this image” and AI-generated image markups. The post Google Launches New Features To Improve Image Verification appeared first on Search Engine…
Google Finally Unofficially Comments On Drop in FAQ Rich Results
Over the past month or so, we’ve been seeing a huge drop in the number of FAQ rich results Google has been displaying both on mobile search and now desktop….
What a Content Writer Is and How to Become One [Research]
Read on to get an in-depth look at content writing based on our analysis of content writer jobs published on Indeed.com. You’ll learn how to become a content writer, what…
18 of the Best Marketing Apps for Professionals in SMBs
Marketing apps can help manage and optimize your campaigns, driving business growth for SMBs. So what are the best apps for marketing pros?
Wix Breaks New Ground With Launch Of Wix Headless
Wix launches Wix Headless, enhancing developer flexibility and scalability by integrating its business solutions across various tech stacks. The post Wix Breaks New Ground With Launch Of Wix Headless appeared…
Paid, Owned & Earned Media: What Is The Difference?
Paid, owned, and earned media can all boost your digital presence, but how do you employ and combine them all effectively? The post Paid, Owned & Earned Media: What Is…
15 Free Keyword Research Tools For 2023
Keyword research is an integral part of your SEO strategy. Learn more about the best free keyword research tools you can use. The post 15 Free Keyword Research Tools For…
Meet Our MozCon 2023 Community Speakers
Major high fives and fist bumps for each and every person who took the time to submit pitches for this year’s community speaker spots! With only two open community speaker…
How to Hire a Link Building Agency: A Step-by-Step Guide
If you don’t have the experience to find high-quality link prospects or can’t spare hours doing outreach, now may be the time to hire a link building agency. A quality…
Daily Search Forum Recap: May 9, 2023
Here is a recap of what happened in the search forums today…
How Google’s Hreflang x-default Enhances Website Navigation
Google highlights hreflang x-default’s benefits, including enhanced user experience, improved URL discovery, and increased conversions. The post How Google’s Hreflang x-default Enhances Website Navigation appeared first on Search Engine Journal.
Google On Protecting Anchor Text Signal From Spam Site Influence
Google explains one way it maintains the quality of their anchor text signals The post Google On Protecting Anchor Text Signal From Spam Site Influence appeared first on Search Engine…
Influencer Marketing: What Is It and How to Build a Solid Strateg...
Influencer marketing is a big deal and it only continues to grow; with the industry set to be worth $12 billion by 2022. In this guide, we share our top…
Microsoft: Bing Chat AI Models May Be Updated Three Times Per Yea...
Mikhail Parakhin, the CEO of Bing Search, said on Twitter that Bing Chat’s various AI models take months to train and thus you might see updated models released to the…
Google Business Profile Conversion Actions & Chats In Google ...
Anthony Higman shared a couple new Google Ads and Google Business Profile items yesterday on Twitter. One on Google Business Profile conversion actions within Google Ads and the other are…
Microsoft: Bing Chat Growing Faster Than Servers Can Handle
Microsoft Bing Chat is growing so fast that the team can’t add enough GPUs fast enough to keep up with the growth. This leads to some Bing Chat experiences being…
Microsoft Advertising Ads For AI Chat Solutions
Microsoft Advertising announced a new ad solution for AI-powered chat experiences and solutions. Microsoft said this is a new way to help monetize online services, apps, and publishers monetize chat…
Google Maps With Addresses In Multiple Languages
Google can show your business address in more than one language within Google Maps and the Google local search results. So if you have a hotel, Google might be able…
LinkedIn Announces Shift In Global Strategy, Resulting In Job Cut...
LinkedIn announces restructuring affecting 716 roles, refocuses China strategy, and prepares for AI-influenced changes in the global economy. The post LinkedIn Announces Shift In Global Strategy, Resulting In Job Cuts…
Microsoft Unveils AI Chat Monetization For Digital Partners
Microsoft launches Ads for Chat API, aiming to seamlessly monetize AI chat experiences for partners, consumers, and advertisers. The post Microsoft Unveils AI Chat Monetization For Digital Partners appeared first…
How to Create an Affiliate Marketing Website That Converts
The concept of affiliate marketing involves advertising and promoting other people’s products or services and receiving a commission for each sale. The key is to build a website that…
PPC 101: Expert Insights To Enhance Your Strategy
Get your copy of PPC Expert Tips now and learn pro techniques on how to maximize your ad spend with cost-effective campaigns. The post PPC 101: Expert Insights To Enhance…
PPC Budgets, Testing & Optimization: Expert Tips To Enhance Y...
Get your copy of PPC Expert Tips now and learn pro techniques on how to maximize your ad spend with cost-effective campaigns. The post PPC Budgets, Testing & Optimization: Expert…
Daily Search Forum Recap: May 8, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. With Google I/O…
Bing Search “Learn More On” & Microsoft Edge Deal...
Microsoft Bing is testing a new section named “Learn more on.” This section seems to give you search refinements and expanders to find more information related to your original query….
Is This What Google Search May Be Launching At I/O?
For the past couple of weeks now, we’ve been hearing reports of how Google will change Google Search in the wake of AI and changes in searcher behavior. As many…
Google Local Business Panel: Chat With Live Agent
Google has been rolling out “chat with live agent” buttons in some local business panels within Google Search. This seems to be part of the Google Business Profile messaging platform.
Google: hreflang x-default Can Help Feed URLs To Google It Might ...
Gary Illyes from Google posted on the Google Search blog about some of the more “hidden” advantages of using hreflang x-default value. As Gary noted on LinkedIn, “incidentally, it can…
Google Search Snippet With Visual Explore Features
We have seen the Google Explore feature many times, but here is a similar explore feature but as a sub-feature of a single search result snippet. Google is testing showing…
Vlog #222: Glenn Gabe on AI Content, E-E-A-T & The Future
In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content…
Google Analytics Event Tracking: How To Get Set Up
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event…
How to Grow Traffic by 60.99% & SEO Topical Authority (Case S...
Whether you’re working on a brand new website, or building your existing site’s organic presence, it’s important to showcase your topical authority to both Google and your audience. They want…
6 Proven Digital Marketing Strategies For Oil And Gas Companies
Oil and natural gas marketing require special considerations when marketing online. Discover 6 strategies to expand your digital footprint and reach more clients. The post 6 Proven Digital Marketing Strategies…
2023’s Top 7 Local Search Ranking Factors, Illustrated and Explai...
Learning to be the best in town at the top seven elements experts feel impact your rankings in Google’s local packs is a smart strategic foundation. Thanks to Darren Shaw…