SEO Split Test Result: Title Tags for the Holiday Season
We changed the title to “Best XX Gift Ideas“ on the pages of an online marketplace site. What do you think the result of this test was? Read this short…
Marketing Strategy Guide: What It Is and How to Create One
A strong marketing strategy can grow your business. Here‘s everything you need to know about building one.
How BSM helped a barware ecommerce site outrank Walmart and Amazo...
Agency Boulder SEO Marketing (BSM) is a Denver-based search engine optimization company that’s been implementing digital marketing campaigns with local, national, and global objectives since 2009. BSM offers a tailored…
Crawl Errors And Crawl Budget: Are They Ranking Factors?
You may wonder: Is how well Google can crawl my website a ranking factor? Find out the answer here. The post Crawl Errors And Crawl Budget: Are They Ranking Factors?…
8 Facebook Marketing Tips To Revitalize A Boring Page
You’ve created your Facebook business page a while back, but losing engagement? Keep updating your page as Facebook features evolve with these 8 top tips. The post 8 Facebook Marketing…
WordPress & Full Site Editing: How To Create A Child Theme &a...
Create your own custom theme that you can export and use again. Learn how to easily create a child page for your new fonts here. The post WordPress & Full…
Google Index: How to Get Your Website Indexed by Google
Google‘s search index is a database of billions of webpages. Learn how to get Google to index your site.
5 Ways to Get More with Less Through Link Building — Whiteboard F...
As we enter 2023, several businesses are being squeezed because of rising costs. Customers are simultaneously struggling to cope with their living costs, which in turn affects companies and what…
Daily Search Forum Recap: December 8, 2022
Here is a recap of what happened in the search forums today…
Facebook Enables New Ways To Make Money & Faster Payouts
Meta is rolling out new ways to make money on Facebook, along with an update that allows creators to get paid faster. The post Facebook Enables New Ways To Make…
Poll Shows SEOs Split On If Google Or The Web Is Getting Worse
There have been a lot of complaints about the quality of Google search results – the truth is, there are always complaints. Assuming you believe the results are indeed getting…
Google’s Top Global & Local Search Trends Of 2022
Google’s annual report of top search trends is now available, which includes all new categories not seen in previous years. The post Google’s Top Global & Local Search Trends Of…
Google SafeSearch Can Be Triggered By Use Of Explicit & Extre...
A couple of years ago, Gary Illyes of Google noted that using many more X-rated curse words can trigger Google to think your site is adult oriented and thus be…
Google Search Tests “Where To Stop Along The Way”
Let’s say you are going on a road trip from one location to the next. One thing I expect some of those who do such entertainment would want to know…
Google Tests Removing Estimated Number Of Search Results Again
Seems Google is once again testing removing the estimated number of search results under the search bar. You know, the line that says “About X results in Y seconds” Google…
Google Search Console: Sites Using Subscribe With Google May See ...
Google added a new annotation to the Google Search Console performance reports on December 5th, saying that sites that use Subscribe with Google may see an increase in clicks and…
How Google’s Helpful Content Update Affected News SEO In 12 Diffe...
Learn exactly how Google’s Helpful Content Update impacted news SEO and news publishers in 12 different countries around the world. The post How Google’s Helpful Content Update Affected News SEO…
The Freelance SEO Professional’s Journey, How To Get Started In S...
Working as an SEO freelancer is how a meaningful percentage of people get their start in the industry. Here’s what you can learn from them. The post The Freelance SEO…
Feature Page SEO For SaaS: Non-Branded Keywords For Organic Traff...
While it’s more challenging to market SaaS organically, get creative and bring in more qualified leads with this guide. The post Feature Page SEO For SaaS: Non-Branded Keywords For Organic…
Daily Search Forum Recap: December 7, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rolling…
Poll: 40% Of SEOs Say Link Building Is As Effective As It Always ...
We have heard a lot from Google recently that links are just not as significant of a ranking factor in Google Search as they used to be. But 40% of…
Google Launches +Topic Search Bar Refinements After Several Month...
Back in July we reported that Google was testing a new more dynamic search bar refinement option that adds keywords to the filters at the top under the search bar….
Google Local Panel Adds Disclaimer To Appointment Providers Links
Google has added a disclaimer to the appointment provider links that you find in the Google Search local panel and in the Google Maps business listings. The disclaimer partially reads…
December 2022 Google Helpful Content Update Rolling Out With Glob...
Google has officially confirmed the launch of the second release of the Google helpful content update/system. It started lightly on December 5th but became noticeable, according to Google, on December…
Search Chrome Tabs, Bookmarks & History
Google announced three new ways to search in Chrome – including search your tabs, your bookmarks and your history. You can search with three new site search shortcuts directly built…
Are Breadcrumbs A Google Ranking Factor?
Breadcrumbs are helpful for users as they drill down into your site hierarchy, but do they help your rank in search, too? The post Are Breadcrumbs A Google Ranking Factor?…
Customer Retention Strategies Ecommerce Companies Should Apply In...
Accelerate your company’s growth by tailoring your online store for customer retention. Here’s how to get them to stay with you. The post Customer Retention Strategies Ecommerce Companies Should Apply…
Is Social Media Search The New Google? How To Boost Organic Traff...
Learn how to tap into each social media platform’s algorithm to improve your search visibility. The post Is Social Media Search The New Google? How To Boost Organic Traffic In…
2022 YouTube and Video SERP Result Changes
When you think of video results on Google in 2022 (and video optimization), you might think of something that looks like this (from a search for “flag football”): In mid-October,…
15 Ecommerce SEO Experts Reveal Their Top Insights For A Successf...
Get the ecommerce SEO insights you need to inform your strategy next year from 15 digital growth and SEO experts. The post 15 Ecommerce SEO Experts Reveal Their Top Insights…
Daily Search Forum Recap: December 6, 2022
Here is a recap of what happened in the search forums today…
Meta Would Rather Remove News Than Pay Publishers
Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers. The post Meta Would Rather Remove News Than…
New Google Feature May Help You Find More Relevant Results
Google is rolling out a new feature in search results that may help people find more relevant content. The post New Google Feature May Help You Find More Relevant Results…
Search Terms: Definition & How To Use Them (with Examples)
Search terms are words or phrases you enter in search engines. Here‘s how to use them & why they matter.
Microsoft Advertising Gains Flyer Extensions, Retract & Resta...
Microsoft posted the monthly Microsoft Advertising news and new features and announced a bunch of new stuff. The new features include new flyer extensions, update (restate) the revenue value associated…
Google Search Tests Short Product Reviews In Image Thumbnails
Google seems to be testing showing a super short product review in the image thumbnail in the search results. So Google will overlay at the top of the product image…
Businesses Cannot Upload Their Logo & Photos To Their Google ...
There is a confirmed bug with Google Business Profiles where you cannot upload your logo or other photos to their business profile. Google is aware of the issue and is…
Official: Google Continuous Scroll Now On Desktop Search
Google has officially brought the continuous scroll feature from the mobile search results to the desktop search results. Google has been testing this for a while after bringing it to…
Google Keyword Planner Organize Keywords Into Ad Groups Officiall...
Back in August that Google added a new feature to the Keyword Planner tool to organize keywords into ad groups. Ginny Marvin, Google’s Ads Liaison, said last Friday (yes, months…
Google Rolls Out December 2022 Helpful Content Update
Google confirms another helpful content update is rolling out across search results. It started on December 5 and will take two weeks to complete. The post Google Rolls Out December…
Google Ads Conversion Lift Tutorial For Advertisers
Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video. The post Google Ads Conversion Lift Tutorial For Advertisers appeared first on…
New LinkedIn Analytics: More Insight Into Followers & Top Pos...
LinkedIn is rolling out new analytics data for users with more insight into their followers and top performing posts. The post New LinkedIn Analytics: More Insight Into Followers & Top…
How To Eliminate Render-Blocking Resources
Improve how users experience your site by learning how to identify and eliminate render-blocking resources. The post How To Eliminate Render-Blocking Resources appeared first on Search Engine Journal.
How To Create A Social Media Content Plan
Planning will help you develop more effective topics and engaging content vs. creating posts spontaneously. Here’s how to create a social media calendar. The post How To Create A Social…
7 Ways To Bolster Your Sustainable Competitive Advantage
Nothing impacts your company’s survival more than the strength of its workforce. Bolster that, and you’ll increase your competitive advantage. The post 7 Ways To Bolster Your Sustainable Competitive Advantage…
How To Optimize The Largest Contentful Paint & Rank Higher In...
Learn how to speed up your website & rank higher on SERPs. Hint: Largest Contentful Paint is the most important site speed metric for Google. The post How To Optimize…
The 25 Best Small Business Ideas for Budding Entrepreneurs
Always dreamed of starting your own business, but no idea where to begin? Without a clear goal in mind, you might not be sure what’s best for you or what…
Daily Search Forum Recap: December 5, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google’s Desktop Search Results Are Now Continuously Scrollable
Google is making desktop search results more like mobile with an update that lets users continuously scroll through multiple pages. The post Google’s Desktop Search Results Are Now Continuously Scrollable…
December 2022 Google Webmaster Report
Welcome to the big Google Webmaster Report for December 2022, the last one for the 2022 year. It was a fun 30 days or so; we learned a lot. The…
New Retired Google Crawlers Document With DuplexWeb-Google Being ...
Google has updated its Google Crawler / User Agent help document with a new section for “Retired Google crawlers.” With that, Google announced the retirement of the short-lived DuplexWeb-Google User…
Vlog #200: Jeremy Meindl On CRM Targeting To Get A Girl (He Marr...
Part one and part two with Jeremy Meindl was more on black hat SEO stuff and now in part three…
Large Google Search Ranking Algorithm Updates & Volatility Co...
Every Monday, I end up covering an unconfirmed Google search ranking algorithm update but this past week, going into the weekend, was even more volatile than the others. I am…
Google Clarifies Using Noindex & 404 Status Codes For Crawl B...
On Friday, Lizzi Sassman from Google updated the crawl budget management help document with two more topics. Specifically, Google added two new myths to the crawl budget documentation.
Have Content Load First For JavaScript Heavy Sites Says Google
Gary Illyes from Google posted a PSA (public service announcement) of sorts on Mastodon and LinkedIn for sites that are heavy with JavaScript. He said that you should try to…
How to Build an Effective Data Strategy for Your Business
A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing…
Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company
Acquisition of hybrid workplace collaboration company strengthens Mozilla’s plans for growing their suite of products The post Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company appeared first on Search Engine Journal.
The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker St...
Discover how you can get the most out of this Google Ads Pacing Dashboard, including a free Looker Studio template. The post The Ultimate Google Ads Pacing Dashboard For 2023…
WordPress Hit With Multiple Vulnerabilities In Versions Prior To ...
WordPress recommends immediate action to fix multiple vulnerabilities discovered in versions prior to 6.0.3 The post WordPress Hit With Multiple Vulnerabilities In Versions Prior To 6.0.3 appeared first on Search…
Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaign...
Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they’re never stale. The post Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns…
6 Checkout Page Examples And How To Optimize Them
Ensure your customers leave happy, with your products in their shopping baskets. Check out 6 examples, their websites’ pros and cons, including a checklist. The post 6 Checkout Page Examples…
Sneak Peek: The MozCon 2023 Speaker Line-Up
The year may slowly be wrapping up but we’ve got an extra special, early gift to share before you log off that laptop and put away your favorite travel mug….
Google Doodle For Seasonal Holidays 2022
Google has posted its “Seasonal Holidays” Google Doodle for the month of December – the holiday month. Google did this last year as well, and while the past few days…
Rackspace Hosted Exchange Outage Due to Security Incident
Details emerge that Rackspace outage due to a security incident – Customers encouraged to migrate to Microsoft 365 The post Rackspace Hosted Exchange Outage Due to Security Incident appeared first…
Link Building for SEO: The Beginner’s Guide
Post Content
Daily Search Forum Recap: December 2, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just saying today…
SEO Split Test Result: Adding the Category Name to Product Page T...
We added the category name to product page titles on the e-commerce site. Read more to find out why.
Poll: SEOs Are Mixed On Importance Of Domain Age For Google Ranki...
A recent Twitter poll by Tim Soulo shows that SEOs are super mixed in their opinion of the importance of domain name age on SEO and Google rankings. The poll…
Google Shows Download Your Google Business Profile Data When You ...
In the new Google Business Profile manager, in Google Search, when you go to the option to remove your Google Business Profile from Google, Google will show you that you…
Google Search Doesn’t Rotate Its Index
Here is a bizarre question that was asked on the Google office hours video asking if Google rotates its index. The question kind of makes sense, because the SEO who…
19 Years Covering The Search Industry
It has now been 19 years that I’ve been writing on this site, covering what you – the search marketers are talking about from within the search community. Today marks…
Search News Buzz Video Recap: Google Thanksgiving Volatility, Lin...
Since Friday of Thanksgiving last week, we have been seeing a lot of chatter and volatility with Google Search. Google said they improved the accuracy of the Discover performance report…
Google Search Tests New Box “Maps On This Topic” &...
Google Search is showing and maybe testing news and top stories related boxes with a headline that says “maps on this topic.” Also, Google can also know what publications you…
Google: If Your Most Important Page Is Terrible, Then That Is Not...
Google’s John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are…
Semantic HTML: What It Is and How to Use It Correctly
Semantic HTML conveys real meaning through HTML tags. Here‘s what you need to know and how to use it.
What Is Cost Per Click (CPC) & Why It Matters
Find out how to calculate cost per click—the price you pay for each click on your pay-per-click (PPC) ads.
Is IP Address A Google Ranking Factor?
Does your IP address help or harm your rankings in search? Continue reading to learn whether IP addresses are a Google ranking factor. The post Is IP Address A Google…
How To Achieve 7-Figures With Your Law Firm Marketing Website
Here’s how to achieve seven figures with law firm website marketing. The post How To Achieve 7-Figures With Your Law Firm Marketing Website appeared first on Search Engine Journal.
Transitioning From Excel To Python: Essential Functions For SEO D...
Learn the Python equivalents of your favorite Excel formulas to speed up your data analysis and automate repetitive tasks. The post Transitioning From Excel To Python: Essential Functions For SEO…
What 2022 SEO Shifts Could Mean For 2023 & Beyond [Webinar]
For SEO pros looking to get ahead of the curve, our next webinar focuses on how to handle frequent algorithm changes and market shifts. The post What 2022 SEO Shifts…
SEO Gap Analysis — Whiteboard Friday
Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you’ve got very limited space on the first page of the SERPs, you need to…
Brighten Your Holiday with A Very Merry Semrush Marketing Calenda...
It’s the most wonderful time of the year, full of fairy lights, gift-giving, and carols galore—not to mention a time to create some of your most memorable campaigns!
Daily Search Forum Recap: December 1, 2022
Here is a recap of what happened in the search forums today…
A New Era Of Google Search: What It Means For SEO
Google continues to evolve how users search and how data is presented. Here are surprising ways Google is changing what it means to search. The post A New Era Of…
Google Sues Company That Impersonates Google Through Scammy Telem...
Google announced it has filed a lawsuit against “scammers who sought to defraud hundreds of small businesses by impersonating Google through telemarketing calls.” You know, the calls from “Google” asking…
Twitter Now Puts Recommended Tweets In Everyone’s Feeds
Twitter is expanding recommended tweets to all users, including people who managed to avoid them until now. The post Twitter Now Puts Recommended Tweets In Everyone’s Feeds appeared first on…
Google: URLs Don’t Have To Be In Same Language As Content O...
Back in 2015, Google said the URL should be in the same language as the content of the page. But now, Alan Kent from Google said the URL doesn’t have…
Google Tests Map Interface Within Search Result Snippets For That...
Google is testing placing the map of the business you searched for in the search results area under the snippet(s) for that listing. Google is also testing a slightly updated…
Google Improved The Search Console Discover Performance Report
Google has annotated the Discover performance report in Google Search Console, saying the report has been improved. Specifically, Google said it improved the system for counting clicks and impressions within…
New Google AdSense Format: Side Rail Ads
Google has announced a new AdSense ad format named side rail ads. Side rail ads stick to the sides of your web pages when the user viewing the page is…
LinkedIn’s New Focused Inbox Surfaces More Relevant Messages
LinkedIn is upgrading its messaging experience with a new ‘Focused Inbox,’ which aims to cut down on spam and surface more relevant messages. The post LinkedIn’s New Focused Inbox Surfaces…
Google Updates Display & Video 360 Account Level Suspension P...
Google is introducing a new ad and account policy and suspension page specifically for Display and Video 360 users. Read on to explore the updates. The post Google Updates Display…
How a Dutch marketing start-up secured the #1 spot on Google for ...
Agency b2bmarketeers.nl is a popular b2b marketing blog that was created by Marcel Nanning in 2011. It has since become a leading resource for marketing professionals in Dutch-speaking countries. Visitors…
8 Creative Real Estate Marketing Ideas And Examples
From ensuring website loading speed to crafting great social media content, these 8 strategies can help you generate more leads and foster sustainable business growth. The post 8 Creative Real…