SEO and HTTP Status Codes
One of the most important things you can assess on your website is what hypertext transfer protocol status codes (or HTTP Status Codes) exist there. These codes can be very…
Google Business Profile Optimization For The Financial Vertical
Develop a unique optimization strategy for your financial brand. Here are the best practices you should follow for GBP. The post Google Business Profile Optimization For The Financial Vertical appeared…
Yandex Search Ranking Factors Leak: Insights
Catch up with the Yandex ranking factors leak and what it’s all about. Gain a better understanding of how search engines generally work. The post Yandex Search Ranking Factors Leak:…
Scaling Content Production: Celebrating The Unsung Hero
Scaling your content production doesn’t always equal success. Don’t underestimate the role of good content briefs in the process. The post Scaling Content Production: Celebrating The Unsung Hero appeared first…
11 Disadvantages Of ChatGPT Content
Virtually all ChatGPT content contain one or more of these flaws. This is how to prevent them. The post 11 Disadvantages Of ChatGPT Content appeared first on Search Engine Journal.
How to Become a Content Developer
Content developers research, create, publish, and distribute content. Learn how to become one here.
Pillar Pages: Why and How You Should Add Them to Your Content Str...
In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results…
9 Common Technical SEO Issues That Actually Matter
If you’d like to follow along, get Ahrefs Webmaster Tools and Google Search Console (both are free) and check for the following issues. Indexability is a webpage’s ability to…
Daily Search Forum Recap: January 30, 2023
Here is a recap of what happened in the search forums today…
New Google Ads Feature: Account-Level Negative Keywords
Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal.
Twitter Introduces New Appeal Process For Suspended Accounts
Starting February 1, Twitter users will be able to appeal account suspensions for evaluations based on new criteria for reinstatement. The post Twitter Introduces New Appeal Process For Suspended Accounts…
Best AI Tools for Digital Marketers in 2023
Automation and scalability make artificial intelligence (AI) tools attractive to digital marketers at several levels. With the emergence of so many tools hitting the market at breakneck speed, choosing the…
Vlog #208: Jeff Ferguson On Starting His Own Digital Marketing Ag...
In part one, we go through Jeff Ferguson’s long history in search marketing. Here, in part two, we pick up with him starting his own agency…
Google Ads News & Feature Announcements Dry Up
The Google Ads team has not posted a new feature announcement or any new announcements on its new features and announcements page for about two and a half months, since…
Yandex Search Ranking Factors Leaked & Revealed
Yandex had a boatload of its source code across all its technology allegedly leaked by a disgruntled employee and part of that was the source code for Russia’s largest search…
Unconfirmed Google Product Reviews Update On Thursday, January 26...
On Thursday, January 26th, there were some signs of a possible Google search ranking algorithm update. The signals and chatter I was tracking, honestly, were not at super high levels….
Google: Don’t Use Relative Paths In Your rel-canonical
Gary Illyes from from the Google Search Relations team posted another PSA on LinkedIn, this one says “don’t use relative paths in your rel-canonical.” Gary wants you to use the…
Google: If You Redesign Your Site Your Rankings May Go Nuts
Gary Illyes from the Google Search Relations team posted another PSA on LinkedIn. This time he said, “when you redesign a site, its rankings in search engines may go nuts.”
Google’s Gary Illyes Answers Your SEO Questions On LinkedIn
Google Analyst Gary Illyes offers guidance on large robots.txt files, the SEO impact of website redesigns, and the correct use of rel-canonical tags. The post Google’s Gary Illyes Answers Your…
Identity & Custom User Experiences – How ID Helps Convert ...
How does identity affect digital advertising, and what does that experience look like in 2023? Nancy Marzouk explains in this SEJ Show episode. The post Identity & Custom User Experiences…
Sitelink Assets (Extensions) Best Practices & Examples
Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads. The post Sitelink Assets (Extensions) Best Practices & Examples appeared…
7 Content Marketing Best Practices In 2023
While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic. The post 7 Content Marketing…
Get Your Team Ready for a Productive Year — Next Level
Whether it’s a new year, new team or the same year, same team, it’s important to set yourself up for success. Every team has their own unique challenges when it…
How to Automate Dull SEO Tasks
With the right tools, however, you can automate various SEO processes—and free up resources for tasks that need more creative, human input. In this post, I’ll share two examples of…
10 Tools You Can Use For SEO Competitive Analysis
Here are the 10 SEO competitive analysis tools that you need to know. The post 10 Tools You Can Use For SEO Competitive Analysis appeared first on Search Engine Journal.
Yoast SEO Founder: WordPress Admin Interface Is “Simply Bad”
Joost de Valk says “This is how we lose CMS market share to companies like Wix” The post Yoast SEO Founder: WordPress Admin Interface Is “Simply Bad” appeared first on…
12 Great Link Building Tools That Are Essential To Your Success
There is diversity in the available link-building tools, and you will need to select the right one for the job. The post 12 Great Link Building Tools That Are Essential…
Using Excel For SEO: 7 Essential Tips & Tricks You Might Not ...
Excel may not look like a fancy, paid SEO tool, but it remains one of the most versatile tools in an SEO professional’s toolbox. The post Using Excel For SEO:…
Daily Search Forum Recap: January 27, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads now…
Search News Buzz Video Recap: Google Layoffs, DOJ Sues Google, Se...
As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing…
Poll: Most SEOs Won’t Recommend Using AI To Write Content
A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, “Would you recommend using an AI writer…
Google Search Result Snippet Scrollable On Some Browsers
Did you know that in some browsers, specifically on Android on Chrome and maybe others, that you can scroll to see more of a longer and truncated snippet in the…
Gary Illyes: Google Search Handles marquee Tags Appropriately
Gary Illyes, from the Google Search Relations team, said on LinkedIn that Google Search handles the marquee HTML tag “appropriately.” What does it mean by appropriately? That is Gary for…
Google Ads Gains Account-Level Negative Keywords
We knew it was coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the…
Poll: AI-Generated YMYL Content Trusted Less By SEOs
Lily Ray ran a Twitter poll asking SEOs if they trust content in the YMYL, your money or your life, category more, less or the same if it was written…
Is ChatGPT Use Of Web Content Fair?
A review of ethical concerns regarding how ChatGPT and other large language models use web content without attribution The post Is ChatGPT Use Of Web Content Fair? appeared first on…
Content Planning: How to Create a Content Plan, Step by Step
Learn what a content plan is and how to build one, with examples and tools to make your life easier.
Where Are The Advertisers Leaving Twitter Going For The Super Bow...
The mass exodus from Twitter is a challenge for digital advertisers, especially with the Super Bowl coming up. Here’s what you should know. The post Where Are The Advertisers Leaving…
Sustaining A SaaS Brand & Organic Channel During A Recession
For subscription-model-based businesses such as yours, pivot your SEO strategy to maintain performance and return on investment using this guide. The post Sustaining A SaaS Brand & Organic Channel During…
What Are Hreflang Attributes & How to Implement Them
The hreflang attribute specifies the language and geographical targeting of a page. Learn more here.
8 Content Writing Tips From Experts In 2023
It can be challenging to write compelling content. From favorite tools to recommended books and SEO recommendations, here are 17 industry experts’ advice. The post 8 Content Writing Tips From…
An Apple Search Engine? – Whiteboard Friday
Happy Friday, Moz fans! In today’s Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine,…
Daily Search Forum Recap: January 26, 2023
Here is a recap of what happened in the search forums today…
Is Wix Good for SEO? Here’s Everything to Know About Wix SEO
In this article, I go through all the nooks and crannies of Wix SEO options so you can decide if Wix is right for your needs. I’ll also share…
Google Updates Discover Follow Feed Guidelines
Google updated the Discover Follow feed guidelines to highlight the importance of two feed elements The post Google Updates Discover Follow Feed Guidelines appeared first on Search Engine Journal.
Google Publishes A New SEO Case Study, This One From Vimeo On Vid...
A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video…
Report: Dealerships Can List Auto Inventory On Google Business Pr...
Google is now opening up its car or auto inventory feature within Google Business Profiles to all motor vehicle dealerships. Google began testing car listings in 2021 and then expanded…
Bing Search Menu Drop Down With Explore & Collect For Images
Microsoft Bing is testing a new search bar interface on image search (I believe) where the search vertical options, such as web, videos, news, etc, are now presented in a…
Google Tests New Trusted Store Badge
Google is testing a new design for the trusted store badge in the paid shopping results. The Google Trusted Stores program to all U.S. merchants back in 2012, along with…
Google Search Console Content Ideas Going Away March 28th?
Last December, we caught Google testing an experimental feature named content ideas in Google Search Console. Well, yesterday, Google sent more invites to this feature but noted the feature is…
Meta Reinstates Trump to Facebook & Instagram
Meta lifts two year ban on former president Trump, promises that guardrails will impose heightened penalties for new violations of policy The post Meta Reinstates Trump to Facebook & Instagram…
Facebook Marketing: An In-Depth Guide For Beginners
Avoid blowing through your budget and use the world’s most popular social media platform for your brand with this complete guide. The post Facebook Marketing: An In-Depth Guide For Beginners…
Daily Search Forum Recap: January 25, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is being…
Indirect Marketing: Definition, Types, & Examples
Instead, it focuses on activities that generate brand awareness, build relationships with potential customers, and nurture them to eventually buy from you. Indirect marketing relies on the assumption that potential…
Google Optimize Discontinued: What Businesses Need To Know
Google announced that Optimize and Optimize 360 will be discontinued on September 30. Users are encouraged to download their data before it becomes unavailable. The post Google Optimize Discontinued: What…
SEO Split Test Result: Adding Departure Location and Destination ...
We added departure location and destination keywords to the H1 to the product pages on a travel website. Read more to find out the result.
Twitter Rolls Out Search Keywords Ads To All Advertisers
Twitter rolls out a new ad unit, “Search Keywords Ads,” allowing users to promote sponsored tweets in search results to reach a wider audience. The post Twitter Rolls Out Search…
DOJ Sues Google Again To Break Up Its Ad Business Over Monopolist...
The big news out of yesterday was that the US Department of Justice and several states has once again sued Google calling for the breakup of its ad tech business…
Google: Generating Fake URLs On Competitors Site Shouldn’t ...
John Mueller from Google said that bulk-generating fake URLs of your competitor’s site should not lead to negative SEO and ranking issues for that site. “This is not something I’d…
Bing Tests Infinite Scroll
Microsoft Bing is testing infinite scroll just a month after Google fully launched continuous scroll on desktop search. I guess this should come as no surprise that Bing would test…
Microsoft Bing Ads Revenues Up 10% – Growth Slowing…
Microsoft reported earnings last night, and in after-hours trading, it seems, for the most part, that Wall Street is happy. But if you look at the search ad revenue numbers,…
Two Justifications In The Google Local Search Results
Now, Google is showing double justifications for some local results. Google’s local search results has a feature to highlight and/or summarize some of the local reviews in the map pack…
Google Search Issue With Search Results In Preferred Language Due...
Google’s Search Liaison, Danny Sullivan, posted a message on Twitter and other social networks, apologizing for the ongoing issues and complaints with Google showing the preferred language in the search…
Microsoft CEO: “Every App Is Going To Be An AI App”
Microsoft CEO, Satya Nadella, states that AI will be integrated into all of Microsoft’s applications in the future. The post Microsoft CEO: “Every App Is Going To Be An AI…
8 States vs. Google: A Closer Look At The DOJ’s Antitrust Lawsuit...
The U.S. Department of Justice files its second antitrust lawsuit against Google. This time, they’re suing over ad tech monopoly allegations. The post 8 States vs. Google: A Closer Look…
XML Sitemap: What It Is and How to Create One (+ Practical Tips)
An XML sitemap can boost your SEO by helping search engines find all the pages you want them to index.
Renting vs. Owning the Post-Review Local Consumer Journey
Technology can be a conductor or a barrier. Everything we do to market local businesses is meant to culminate in a human encounter. When we get our part right (and…
How to Make Money With SEO
Want to know some of the best ways to monetize your SEO skills? Let me show you how. Selling productized SEO services or, in other words, creating standardized versions of…
Mobile SEO: How To Optimize Your Site For Any Device
Learn the top 8 ways to make your site mobile-friendly so you can reduce your bounce rate and increase your ranking on SERPs. The post Mobile SEO: How To Optimize…
Daily Search Forum Recap: January 24, 2023
Here is a recap of what happened in the search forums today…
Google Merchant Listing Experiences: Tips For Optimizing Product ...
Google’s Developer Advocate Alan Kent shares ways to optimize product pages to ensure eligibility for merchant listing experiences in search results. The post Google Merchant Listing Experiences: Tips For Optimizing…
LinkedIn’s New Feature Can Help You Find Must-Read Newsletters
LinkedIn’s new feature allows users to see which newsletters other users are subscribed to, helping users discover new content and stay up-to-date on industry trends. The post LinkedIn’s New Feature…
Google Parses img Elements Even When Enclosed Within Other Elemen...
Google has also updated the image SEO best practices document to clarify that Google will parses img elements even when they’re enclosed in other elements such as picture elements when…
Google To Sunset Google Optimize On September 30, 2023
Google will be sunsetting, killing off, the Google Optimize product on September 30, 2023. “Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments…
Title & Link Are The Important Content For The Google Discove...
Google has updated its Get On Discover page in the RSS feed for the Follow feature in Google Discover section to specify the most important content for that section. Google…
Google: Include Your Canonical URLs In Your Sitemap File
Google’s Gary Illyes said on LinkedIn this morning that you should “include the URLs that you would want to see as canonical in your sitemaps.” This is not necessarily new…
Report: Google Pushing Advertisers To Use Agencies & Third Pa...
Digiday reported that with the mass Google layoffs, Google advertisers are being encouraged to work with third-party resellers, like agencies, directly as it seeks to reduce its overheads related to…
Yoast SEO 20.0 Update Makes Big Changes
Yoast SEO 20.0 WordPress plugin introduces bold design updates that will change how users interact with the plugin The post Yoast SEO 20.0 Update Makes Big Changes appeared first on…
SE Ranking’s 2022 Accomplishments and Product Vision for 2023
2022 was one of the most challenging years for the SE Ranking team, but it was also one of the most productive ones. We set ambitious goals and stuck to…
How To Avoid Plagiarism: Don’t Devastate Your Writing Career
Most cases of plagiarism are by accident. Here are practical tips to avoid plagiarism in your content. The post How To Avoid Plagiarism: Don’t Devastate Your Writing Career appeared first…
12 Social Media Posts For Real Estate Inspiration
Create social media posts that’ll establish yourself as an area expert and inspire your customers. Here’s a guide to do just that. The post 12 Social Media Posts For Real…
ChatGPT Won’t Replace Google Search (Yet)
Even in the relentless news and noise of early 2023, you’ve probably heard about ChatGPT, the GPT-3-powered (technically, 3.5) chatbot that’s eerily able to simulate human-like responses. Consider, for example,…
Daily Search Forum Recap: January 23, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There may have…
Google Ads Outages Impacting Many Advertisers (Now Resolved)
Google has confirmed outages across the Google Ads network, including Google Ads for Search, Google Ads for other surfaces and many of the Google Ads management projects, like Search Ads…
Microsoft & OpenAI Extend Deal To Make AI Accessible To Every...
Microsoft is continuing its partnership with OpenAI, creators of ChatGPT, through a new multi-year, multi-billion dollar investment to speed up the development of AI technology. The post Microsoft & OpenAI…
Vlog #207: Jeff Ferguson’s History In The Search Marketing ...
Jeff Ferguson is the CEO of Amplitude Digital, and he has been in the search space for a really long time. He is also an Adjunct Professor at UCLA. In…
TikTok Staff Can Decide What Goes Viral
TikTok confirms employees can manually boost videos’ reach by using a “heating” button, bypassing the algorithm intended to drive the TikTok experience. The post TikTok Staff Can Decide What Goes…
Possible Bing Algorithm Update On Wednesday, January 18th
There was a possible Bing algorithm update that rolled out on January 18, 2023 that’s impacting some sites heavily.
Yahoo To Make Search Cool Again
Yahoo posted on Twitter under its Yahoo Search account, “Just popping in to remind everyone that we did search before it was cool. BRB making it cool again.” Is that…
Google: No Preference Between Connected Structured Data In Graph ...
Google’s John Mueller was asked if there is a Google SEO preference to having your structured data connected in some graph or node array versus having them as individual elements…
Google Search Console Insights Achievements Section
Google Search Console Insights seems to have added a new section named “Achievements.” I believe Google would email these achievements but now there is a section at the top of…
The Google Layoffs Are Sad For Many But The Fear May Be Worse
As many of you know by now, Google announced mass layoffs due to “difficult economic cycles.” Those Googlers in the US were already informed by Friday morning if they had…
Google Ads Down For Advertisers, Google Confirms
Google Ads platform is down for advertisers around the world right now. See the latest updates around the ongoing issue here. The post Google Ads Down For Advertisers, Google Confirms…
ChatGPT Pro: Early Access Users Share Their Thoughts
New details emerge about the professional version of OpenAI’s ChatGPT as a selection of users receives early access to the faster chatbot. The post ChatGPT Pro: Early Access Users Share…