Google Explains Alt Text for Logos & Buttons
Google’s Lizzi Sassman & John Mueller describe the best way to write alt text for logos and images The post Google Explains Alt Text for Logos & Buttons appeared first…
Daily Search Forum Recap: October 31, 2022
Here is a recap of what happened in the search forums today…
Instagram Fixes Bug Causing Service Outages
Instagram fixed a bug causing a service outage that impacted users to varying degrees, as people reported disabled accounts and repeated app crashes. The post Instagram Fixes Bug Causing Service…
The Future of Programmatic: Transparent & Value Driven –...
Get critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more. The post The Future of Programmatic: Transparent…
Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub
Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners. The post Google Rolls Out 2 New Ways…
Vlog #195: Rick Mariano On Providing High Volume Digital Marketin...
Rick Mariano is the Vice President of Digital at Hearst and he runs LocalEdge…
How to Come up with New Ideas for SEO Tests
In this article, we explore what SEO testing is and how to come up with ideas to test, helping you generate positive, measurable, and quantifiable ROI with SEO.
This Scraper Site Got Hit Hard By The Google Spam Update
Mark Williams-Cook shared an example of a test site he was toying with that got hit super hard by the October 2022 Google spam update. He said the site was…
Keywords In Local Reviews Does Not Impact Google Local Rankings; ...
A new study from Sterling Sky shows that putting keywords in the local reviews on business listings does not help improve the local listings ranking in Google Search. The study…
Google Tests Fall Decorations In Search Results
Google seems to be testing displaying some fall season decorations in the search results. So Google is adding these colored leaves to the background of some search features.
Google Search Console Geographic Target Setting Still Visibile Bu...
On Friday, Michelle aka @Shelliweb, spotted that the Google Search Console geographic target setting feature was still visible under the legacy features. This is despite Google deprecating the feature months…
Google Showing On Time Delivery & Order Accuracy Estimates In...
Google is showing the on-time delivery percentages and order accuracy percentages in some of the Google Ads search listings. This should not come as a surprise because Google Merchant Center…
How to Use SEO for Brand Awareness
If increasing brand awareness is a top priority for your company as it is for many, have you considered the awareness-building benefits of SEO? Here‘s how to get started today.
What Does Error 404 Not Found Mean?
This post covers Hypertext Transfer Protocol (HTTP) requests and responses, common reasons for 404 errors, and how to fix them on your website.
Microsoft Launches Import Tool For Google Ads Performance Max
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. The post Microsoft Launches Import Tool For…
5 Top Enterprise Local SEO Challenges & How To Solve Them
Move beyond these common enterprise local SEO challenges. Read on to learn how to solve them. The post 5 Top Enterprise Local SEO Challenges & How To Solve Them appeared…
Research Finds Evidence Of User Dissatisfaction With Google Resul...
Recently published research shows that about 30% of searchers on Google must repeat their searches because the first set of results weren’t satisfactory The post Research Finds Evidence Of User…
TikTok: Your Guide To Quickly Growing Followers
Whether you want to grow your page organically (or with paid tools), here are tips to grow faster and appear on your customers’ feeds. The post TikTok: Your Guide To…
10 Dos And Don’ts For Building A Successful Travel Website
When it comes to SEO, your website is the foundation on which your hard work rests. Here are 10 tips for building a travel website. The post 10 Dos And…
The 7-Day Quick Start Guide to SEO + Cheat Sheet
We all start somewhere. For you, it’s your very first day of SEO. Or, more precisely—for the sake of this guide—your first seven days of SEO. If you do any…
15 Best Affiliate Marketing Tools & How to Use Them
I’ve been building and growing affiliate websites for nearly a decade and have recently made a “multiple six-figure” exit from one of my websites. If it wasn’t for the following…
SafeOpt’s 10 Trusted Ecommerce Tips To Reduce Abandoned Carts &am...
Learn how to recover ecommerce shoppers by reducing abandoned carts and improving customer loyalty to increase your online sales. The post SafeOpt’s 10 Trusted Ecommerce Tips To Reduce Abandoned Carts…
Buying Backlinks For SEO: Yes, This Is Still A Thing
Is paying for links worth the risk? In this piece, let’s take a closer look at the practice of buying and selling links for SEO. The post Buying Backlinks For…
How To Use Google Ads Keyword Forecast Tool For Predictive Keywor...
Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword…
Daily Search Forum Recap: October 28, 2022
Here is a recap of what happened in the search forums today…
Search News Buzz Video Recap: Google Spam Update Hits Hard, Query...
This week, we covered how the day after Google announced the Google October 2022 spam update was done, only then did we see some really massive changes. Google fixed a…
Old Google Page Speed Algorithms Are No Longer Used
Google’s John Mueller confirmed this morning that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience…
Google: You’d Be Lucky To End Up In The Same Place After Ch...
Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL. If you can keep the same URLs and change other things, that…
Google Analytics 4 Adds New Reporting & Features
Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Plus, Google…
Google Ads Performance Max Adds Performance Planner, Scheduled As...
Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and up to 15…
Google: Human Written Content Doesn’t Necessarily Make The ...
Google’s John Mueller said on Twitter that just because a piece of content is written by a human, it does not make that content necessarily helpful and good content. Having…
Are Nofollow Links A Google Ranking Factor?
Some argue that nofollow links have zero impact on ranking, and others claim that they still help. What’s the truth? The post Are Nofollow Links A Google Ranking Factor? appeared…
How To Unleash The Power Of Pre-Outreach Strategy
Let’s dive right into how to create and implement a pre-outreach strategy that can generate links and shares for all your content. The post How To Unleash The Power Of…
Meta Tags: What You Need To Know For SEO
Optimize your web pages and the effort to get more clicks will pay off when you follow best practices with meta tags. The post Meta Tags: What You Need To…
Metrics for Better Keyword Research — Whiteboard Friday
Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes…
The Only 2 Free SEO Audit Tools You Need
To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are…
Elon Musk Finally Owns Twitter – Fires CEO & CFO
Elon Musk completes purchase of Twitter and promises to make the platform a place for all sides to come together in a “healthy manner” The post Elon Musk Finally Owns…
SEO Data And New Opportunities – Ep. 290
SEO data and SEO for home services are full of opportunities for those who take the plunge. Dmitrii Kustov explains how to do just that. The post SEO Data And…
Daily Search Forum Recap: October 27, 2022
Here is a recap of what happened in the search forums today…
How To Get Your Site Indexed Before Launch & Why It Matters
Learn how to get your website indexed as quickly as possible when launching. The post How To Get Your Site Indexed Before Launch & Why It Matters appeared first on…
404 vs. Soft 404 Errors: What’s The Difference & How To Fix B...
Know the difference between error 404s and soft 404s and learn how to fix the SEO issues behind them. The post 404 vs. Soft 404 Errors: What’s The Difference &…
Google Ads Performance Max New Features & Best Practices
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. The post Google Ads Performance Max New Features…
Fixed: Query Data Returns To Google Search Console Queries Report...
Earlier this month, we reported that there was a bug where the Search Consoles queries report in Google Analytics, specifically Universal Analytics 3, was missing all of its data after…
Google Ads API Version 12.0 Now Available
Google has released version 12.0 of the Google Ads API. Version 11 of the Google Ads API was released in June, and version 11.1 was in August. Version 12.0 is…
Google Local Pack In Web Search Showing Up Less Often?
There are some signs that Google web search results are displaying the local pack, the local search results box, less often and for fewer queries. The most shocking state is…
Google Fixes Favicon Display Bug In Google Search
Since mid-September, there was a bug where some favicons were not showing up in Google Search at all, as we reported a week or so ago. Well, Google has now…
New Google Business Profile Web Search Menu Now Rolling Out
A few months ago, we reported Google was testing an expanded menu to manage your Google Business Profile in Google Web Search. Well, now it seems to be fully rolled…
Google Pushes Universal Analytics 360 Sunset To 2024
Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal…
The State Of SEO: Survey Data To Plan Your Next Year In SEO
Our 2nd State Of SEO report will help guide your SEO strategy into 2023 with unique data, graphs, and commentary. The post The State Of SEO: Survey Data To Plan…
Global vs. Local Websites: Which Is Right For You?
There are factors to consider when deciding to have a global site or separate local sites. Read on to determine which is better for you. The post Global vs. Local…
8 Brands Using Twitter Effectively
No two tweet strategies are alike. Take a look at some brands that use Twitter effectively and learn what makes them so successful. The post 8 Brands Using Twitter Effectively…
SEM Or Paid Social: Why Use Both?
Discover when it’s best to use one or the other, depending on where your customer is at on the marketing funnel and your goal. The post SEM Or Paid Social:…
3 Ways To Unlock Keyword Gold
Learn how to add efficiency & effectiveness to your SEO keyword research process & discover golden opportunities to rank higher on SERPs. The post 3 Ways To Unlock Keyword Gold…
Daily Search Forum Recap: October 26, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A new zero…
Meta’s Metaverse Division Loses $3.7 Billion In Q3
Meta’s Reality Labs division, overseeing augmented and virtual reality operations, lost $3.7 billion in Q3. Here are all the details from the latest earnings report. The post Meta’s Metaverse Division…
Google’s Bumper Ad Creation Tool Is Broadly Available
Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it. The post Google’s Bumper Ad Creation…
Why Tweet Comparing Google to Dying Mall Went Viral
Viral tweet exposes the reasons why thousands of users feel dissatisfaction with Google Search The post Why Tweet Comparing Google to Dying Mall Went Viral appeared first on Search Engine…
Google Ads Revenue Up Only 4.2% & Microsoft Bing Ads Revenues...
Both Google (Alphabet) and Microsoft (Bing) have announced earnings last night and both companies are down over 5% in pre-marketing trading after the news. Google’s ad revenue was up only…
Bing Full Size Search Box In Bottom Right Of Search Results
Microsoft Bing is showing the search box in the bottom right corner, when you scroll down the search results page and your browser window is wide enough to fit it….
New Zero Click Google Study Puts Zero Clicks At 25%, Not 65%
Marcus Tober at Semrush, a respected search marketing platform, published a new zero-click study that puts zero clicks across Google on average at 25% of all searches or 26% on…
Google Shopping Ads Overlay Carousel Testing Top & Bottom
Google is testing showing the overlay feature for its shopping ads, when you click the “view more” both at the top and the bottom. Here are GIFs showing how the…
Google: Link Wheels Are Against Google’s Guidelines & A...
Google’s John Mueller said that link wheels are against Google’s webmaster guidelines, I mean search essentials, because Google would consider them link schemes and thus spam.
Google Reports Slowest Revenue Growth In Nearly 10 Years
Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade. The post Google Reports Slowest Revenue…
AI Allows You To Talk With Virtual Versions Of Deceased Loved One...
Advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond the grave. The post AI Allows You To Talk With Virtual Versions…
Is Author Authority A Google Ranking Factor?
Users care about the reputation and relevance of a piece’s author. But does author authority matter in site rankings? The post Is Author Authority A Google Ranking Factor? appeared first…
How To Create Content Tagging Policies For News Publishers
Content tagging can help optimize your tag pages for better performance in search results. Learn how to implement a tagging policy for your publication. The post How To Create Content…
Backlinks: What They Are And How To Get Them
Sometimes called incoming links or inbound links, backlinks are the bread and butter of search engine optimization. Find out how to get them. The post Backlinks: What They Are And…
How To Adapt To Google’s Helpful Content & Core Updates
Explore how you can improve existing content in the same ways you’re approaching new editorial content. The post How To Adapt To Google’s Helpful Content & Core Updates appeared first…
TikTok SEO: Understanding the TikTok Algorithm
TikTok has quickly become a viral sensation, with millions of users across the globe spending hours scrolling through the app’s endless supply of videos. But for marketers, TikTok’s greatest asset…
A Simple SEO Guide for Successful Event Marketing
Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. Booking the most obvious venues, towns, and cities for your event is…
The Best Tools For Website Speed Tests (Plus How To Speed Up Your...
Learn how to make your website load faster to benefit your users, boost your visibility in search, and get more organic traffic from Google. The post The Best Tools For…
Daily Search Forum Recap: October 25, 2022
Here is a recap of what happened in the search forums today…
Twitter’s Most Active Users Have Reportedly Stopped Tweeting
Twitter’s heavy tweeters aren’t as active as they used to be, and people who use the site regularly have different interests than in years past. The post Twitter’s Most Active…
Google On The Use Of Stock Photography
Google podcast discusses stock photography and set the record straight about the impact on web and image search The post Google On The Use Of Stock Photography appeared first on…
Twitter Expands Campaign Planner To 15 More Countries
Twitter is expanding its Campaign Planner forecasting tool for advertisers to 15 additional countries and adding support for the video views objective. The post Twitter Expands Campaign Planner To 15…
Google Search Has No Documented Limit For Length Of Site Name
Google has no documented limit on the number of characters for the site name as listed in Google Search. In fact, the documentation says “there’s no limit to how long…
Google Search Console Bug Mislabeled Many Rich Results Issues As ...
Google has confirmed that it has relabeled many of the rich results issues in Google Search Console from “errors” to “warnings.” So you may see a bunch of errors being…
Is Google Showing Fewer FAQ Rich Results & Other Rich Results...
Google may be showing fewer rich results, specifically, FAQ rich results and possibly people also ask (although I think that is a bug with the tracking tools). RankRanger is showing…
Google Site Name At Domain Level But Favicons At Domain and Subdo...
Google has clarified its help documentation for the new site name markup and old favicon requirements about if they can be specified on the domain versus sub-domain versus sub-directory levels.
Google Search Console Notices For max-image-preview
Last week, Google began sending new notices via Google Search Console about ways to enhance your images on Google. The notice talks about using the max-image-preview robots meta tag on…
Meta Lets Brands Search Facebook & Instagram For Stolen Conte...
Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram. The post Meta Lets Brands Search Facebook & Instagram…
Etsy SEO: An 8-Step Guide
Learn how to get more sales with better Etsy SEO.
Best Digital Marketing Tools
Looking for new tools to help improve your digital marketing strategy? Check out these popular options and see why marketers everywhere love them.
The 20 Best Computer Science Schools Worldwide
Check out this article to learn more about the best computer science schools and opportunities out there today. The post The 20 Best Computer Science Schools Worldwide appeared first on…
Is It Better To Direct To A New Subpage Or A Popup Page?
Understand how your visitors consume your content so you can help them navigate your site successfully. The post Is It Better To Direct To A New Subpage Or A Popup…
Zero-Clicks Study
The phenomenon of zero clicks in Search is leaving many marketers wondering how their target customers are acting, and grappling with how best to appeal to them online.
What are EAT and YMYL and how to optimize your content to build t...
Google rewards sites that produce high-quality content because they tend to have the best answers to relevant queries. The two primary concepts that Google uses to assess content quality and…
Daily Search Forum Recap: October 24, 2022
Here is a recap of what happened in the search forums today…
Meta Rolls Out 6 Updates To Facebook Groups
Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The post Meta Rolls Out 6 Updates…
Is Google Okay With Minor Tweaks To Machine Translations?
Google answers whether machine-translated content with only minor editing changes is still good enough. The post Is Google Okay With Minor Tweaks To Machine Translations? appeared first on Search Engine…
Vlog #194: Greg Finn On Why Google Ads Will Decline
In part one, I do a lot of bantering with Greg Finn and talk about his history in the space and the growth of his agency, Cypress North. In part…
Google Search Ranking Algorithm Update On October 22, A Day After...
So we had Google confirm that the October 2022 spam update finished Friday morning, the morning of October 21st. The tracking tools and chatter were somewhat mild but that makes…
Google Local Panel Tests Dynamic Search Refinement Buttons
A few months ago, we spotted Google testing a dynamic search bar refinement interface in the core search results. Well, now it seems Google is testing a similar variation for…
Google Testing Explore More Visual Products Section
For the past several months Google has been testing a more visual product experience, a product grid that basically turns the search results into an e-commerce category page-like interface. Google…