Daily Search Forum Recap: September 26, 2022
Here is a recap of what happened in the search forums today…
TikTok Adds Downvote Button For Comments
TikTok is rolling out a downvote button, which allows users to flag comments that are irrelevant or inappropriate. The post TikTok Adds Downvote Button For Comments appeared first on Search…
Google On How To Simplify Hreflang Implementation
Google’s John Mueller says hreflang implementation doesn’t have to be as complicated as people think. He outlines a simplified approach for publishers to follow. The post Google On How To…
Vlog #190: Marguarite Humphrey’s Career & Challenges Of...
Marguarite (Maggie) Humphrey worked at Cypress North as an intern back in 2019, then went to DAC for a few years…
Google Updates Animal Sound Button In Search
Back in 2016, Google Search came out with a way to hear animal sounds in the knowledge panel. Google recently updated the play sound icon or button in Google Search…
Google Search No Results Found Fishing Game Gone Fishing
A year ago, last November, Google started to show this GIF of a fishing bot of some sort when Google returned no results. Well, sometime in the past weeks or…
Google Product Review Updates Still Get Periodic Updates That Goo...
Just a reminder, since I am seeing this question come up often. The Google product reviews update is updated periodically, just like with core updates. Google will run them every…
Google Local Search Ranking Bug Fix Rolling Out
A couple of weeks ago we reported on a possible Google local search ranking update that turned out to not be an update but rather a bug. Well, that bug…
6 Market Analysis Steps to Building a Surefire Marketing Strategy
Gaining sufficient market understanding is a prerequisite for business growth and success. This post uncovers the key market analysis techniques that help you build a data-driven marketing strategy.
How to promote your NFT marketplace in organic search
Non-fungible tokens (NFTs) have recently become a buzzword. More and more entrepreneurs are capitalizing on this trend by building NFT marketplaces—distinct online platforms where digital assets are sold, bought, and sometimes…
A Marketer’s Guide To TikTok Analytics
Learn what works for your brand on this popular platform with the help of TikTok Analytics. Here’s a guide to getting the data you need. The post A Marketer’s Guide…
Fact-Checking: Get Your Facts Right
Here’s what you should know about fact checking SEO content so that you can write with genuine authority and build consumer trust. The post Fact-Checking: Get Your Facts Right appeared…
Should I Pay for Backlinks?
Ever wonder if you can pay for backlinks? Check out our handy guide to learn the pros and cons of buying your links.
WordPress Considers Historic Development Change
Matt Mullenweg proposes dramatic change in how future versions of WordPress are developed called plugin-first, but some contributors are skeptical The post WordPress Considers Historic Development Change appeared first on…
How We Increased a Client’s Leads by 384% in Six Months by Focusi...
Content marketing is an essential part of any SEO strategy. Without it, how are you going to attract customers looking for answers to their questions, and who are potentially in…
Listicle Outreach: How Hunter Built 96 Links in 3 Months (Case St...
The problem is that listicle outreach is quite complicated. You need to identify the right listicles, as well as the right prospects to pitch your business to. Your cold email…
How To Quickly Fill Content Gaps In Your Strategy
Learn how you can get high-quality E-A-T content on your site that helps you build your business and rank higher on SERPs. The post How To Quickly Fill Content Gaps…
Programming Note: Rosh Hashanah 5783 – Happy & Healthy ...
This is a programming note that Monday and Tuesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline Monday…
A Complete Guide to Robots.txt & Why It Matters
A robots.txt is a file that tells search engine robots which pages they can access on your site. Read to learn why they‘re important and how to create your own!
Daily Search Forum Recap: September 23, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has a…
TikTok Increases Length Of Video Descriptions
TikTok creators have more ways to optimize their content for users’ searches, thanks to a significant increase in the length of video descriptions. The post TikTok Increases Length Of Video…
Search News Buzz Video Recap: Google’s Overlapping Algorith...
In this week’s video, we cover how Google said they try not to overlap search algorithm updates but then announced the rollout of the fifth product reviews update before the…
Bing Tests Colored Sitelink Boxes
Microsoft Bing is testing background colors for the sitelinks section of the search result snippet. I am not sure I like this look but it does indeed make the sitelinks…
Google Search & Google Ads Do Not Guarantee Conversions
Google’s John Mueller and Ginny Marvin said that both on the organic search side and paid search ad side, Google does not guarantee clicks will lead to conversions.
Google De-Duplicates Search Results Based On Almost Duplicates
Google’s John Mueller said Google Search will de-duplicate its search results based on almost duplicates. John said this on Twitter the other day when asked about canonicalizing international URLs.
Google On Percentage That Represents Duplicate Content
Google’s John Mueller answers the question of whether there’s a percentage at which content is considered duplicate The post Google On Percentage That Represents Duplicate Content appeared first on Search…
Google Asks German Reviewers If They Object To Reported Reviews B...
Did you know that in some countries, like Germany, if you report a review as being fake or spam, Google will email the reviewer about the objection and see if…
Google Ads Bug May Prevent Some Ads From Serving
Ginny Marvin, the Google Ads Liaison, posted last night that Google Ads has an issue where some ads may not be served. “Google is aware of an internal issue impacting…
Google Answers If Meta Robots Tags Affect Search Rankings
Google Search Advocate John Mueller explains whether the use of meta robots tags can affect webpage rankings in search results. The post Google Answers If Meta Robots Tags Affect Search…
Uncover Market Trends to Build a Sustainable Business Strategy
This post walks readers through the ins and outs of uncovering market trends to discover business opportunities, mitigate market risks, and drive innovation for building a sustainable business.
Keyword Difficulty: How Do You Measure It?
Strike a healthy balance between search volume and keyword difficulty. Learn how keyword difficulty is measured and what it really means for SEO pros. The post Keyword Difficulty: How Do…
TikTok Marketing 101: How To Get Started
Grow your business on the social platform that’s taking the world by storm. If you’re not too familiar with TikTok, here’s where you should start. The post TikTok Marketing 101:…
Are 301 Redirects A Google Ranking Factor?
Do 301 redirects affect your rankings in organic search? Read on and discover the relationship between 301 redirects and improved Google rankings. The post Are 301 Redirects A Google Ranking…
How To Create Awesome Meta Descriptions
The best practice for meta descriptions goes beyond using keywords. This is how to impress search engines and and site visitors. The post How To Create Awesome Meta Descriptions appeared…
Top 4 Things to Know About GA4 — Whiteboard Friday
In this week’s Whiteboard Friday, Dana brings you some details on the exciting new world of Google Analytics 4. Watch and learn how to talk about it when clients and…
How to Write a Blog Post Outline (7 Simple Steps)
But you don’t have to start your draft on an empty Google Doc. It’s much easier if you begin with an outline. Creating a blog post outline will help…
Daily Search Forum Recap: September 22, 2022
Here is a recap of what happened in the search forums today…
Advanced SEO Tasks When Working With Wix
No matter the CMS, what makes a website great is the work that content creators and SEOs (and beyond) do to help that site succeed.
SEO For Ecommerce Product Pages: 20 Do’s & Don’ts
Give your online customers a compelling reason to buy your product. Here are 20 do’s and don’ts for a successful ecommerce SEO strategy. The post SEO For Ecommerce Product Pages:…
Google App Lets You Remove Personal Information From Search
Google is rolling out an update to its mobile app that allows people to request the removal of personal information from search results. The post Google App Lets You Remove…
What We’re Seeing From The Google Product Reviews Update #5
As you know, Google began to roll out the fifth Google product reviews update on September 20th during the roll-out of the September 2022 core update. I promised to return…
Google’s John Mueller On When, Where & How To Use Hrefl...
Google’s John Mueller often posts detailed and thoughtful responses on Reddit related to SEO and also general gadget tinkering. In one of his latest SEO posts, he posted a very…
Survey Says Again: Links The Most Challenging Area Of SEO
About a year ago, Brodie Clark posted a poll asking SEOs which area of SEO do you find the most challenging. The response a year ago was by far link…
Google Search Console International Targeting Tool Is No Longer A...
As we reported last month, Google has now officially deprecated the International Targeting report in Google Search Console. If you try to access the report, Google will show you a…
Google Results About You Search Beta
Google is testing a new my account section named “results about you.” This is part of the feature where Google Search allows you to remove information about yourself from Search…
SEO Split Test Result: Will Adding Emojis to the Meta Description...
A major online retailer wanted to test if adding a smiley emoji ? to the meta description would have a significant impact on organic traffic. What do you think?
SEO For News Publishers: Your Next Must-Attend Event
On October 4 & 5, get access to the best minds in the SEO and publishing industries who will be sharing their insights and expertise. The post SEO For News…
How Do I Stop Keyword Cannibalization When My Products Are All Si...
For ecommerce product pages, It can be tricky to have multiple products that are all equal but not unique enough. Here are two possible fixes. The post How Do I…
Voice Search: What Is It & How Does It Work?
With more smart devices on the rise, keep up with your competitors when you tailor-fit your SEO strategy to accommodate voice search. Here’s how. The post Voice Search: What Is…
LinkedIn Professionals Share Their Best Unusual LinkedIn Marketin...
LinkedIn presents endless opportunities for you to build your brand. Check out these marketing hacks to help you increase visibility, according to seven LinkedIn professionals. The post LinkedIn Professionals Share…
10 SEO Techniques for More Traffic
You can either: Rank higher for existing keywords Rank for more keywords Get more clicks The SEO techniques below all help you do one or more of those things. Competition…
Daily Search Forum Recap: September 21, 2022
Here is a recap of what happened in the search forums today…
How To Use Twitter To Increase Your Google Search Visibility
Improve your search visibility on Google with a Twitter strategy. Here are some basic guidelines to help you achieve maximum exposure for your tweets. The post How To Use Twitter…
Google Surveys Is Shutting Down; Here Are 6 Alternatives
Google is shutting down Google Surveys and Surveys 360 on November 1 and giving users until December to download historical data. The post Google Surveys Is Shutting Down; Here Are…
5 Key Reasons Your Brand Needs Surround Sound SEO
This article is for you if you want to increase share of search and brand visibility. It also includes examples of how this strategy works for your brand and how…
Is The Percentage Of Pages Not Indexed A Bad Google SEO Sign?
A lot of SEOs focus on the pages Google has indexed versus the pages Google has not indexed on your website. So if there is a larger percentage of not…
Here Is What Google Considers Quality Issues: Things Users Consid...
Google’s John Mueller explained what he would consider being a search quality issue, causing ranking issues specific to Google considering the site not “quality.” John said “to me, quality issues…
Google Tests Top Stories Thumbnail Placement Locations
Google is testing placing the thumbnail image on the top stories carousel in Google Search at the top and also at the bottom. I believe normally you would see the…
Google Tests Highlighting Text In People Also Ask As Well…
Last week we saw Google testing highlighting text in the featured snippets. Now I am seeing reports of Google testing highlighting text in the people also ask.
Google: Don’t Make Cookie Consent Banners Annoying
Google said when it comes to your cookie consent banners, make sure not to make those banners annoying. John Mueller of Google was asked, “does cookie consent banner disturb user…
SEO Split-Test and Analyze FAQPage Structured Data (Yourself)
How to set up your own FAQPage structured data SEO Split Test. Validate your changes in a data-driven way using the SEO A/B test analyzer.
Digital Marketplace Success Strategies From Nautical’s CEO
Nautical Founder and CEO Ryan Lee shares a few go-to strategies to tackle ecommerce challenges in the digital marketplace in this Q&A-style interview. The post Digital Marketplace Success Strategies From…
Why Would Someone Build Links For Me?
Is it normal to get weird links and would Google penalize your site for them? Discover the answer in this week’s Ask An SEO. The post Why Would Someone Build…
Wix Integrates With Semrush To Provide Users With Keyword Data
Wix is announcing an integration with Semrush, allowing Wix users to access Semrush’s SEO keyword data directly through the dashboard. The post Wix Integrates With Semrush To Provide Users With…
Are Title Tags A Google Ranking Factor?
Title tags remain an important part of SEO. But how much do they factor into Google’s ranking algorithms? Here’s what the professionals say. The post Are Title Tags A Google…
Google Answers If Core Update Ranking Losses Are A Soft Penalty
Google answers if Core Update loss of rankings is due to a soft penalty that stops websites from appearing in the search results The post Google Answers If Core Update…
Boost Organic & Paid Traffic: How To Bring Your SEO & SEM...
For your organization to work better, you’ll need to combine forces. SEO & SEM teams can make a large impact – together. The post Boost Organic & Paid Traffic: How…
How Helpful Was the Helpful Content Update?
On August 25, Google started rolling out the Helpful Content Update, an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux…
YouTube Is Monetizing Shorts With 45% Revenue Split
YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership. The post YouTube Is Monetizing Shorts With 45% Revenue Split…
E-commerce SEO: The Beginner’s Guide
That may sound easy enough, but avoiding technical issues along the way is a challenge. This guide teaches you how to navigate the e-commerce SEO minefield to drive more…
Daily Search Forum Recap: September 20, 2022
Here is a recap of what happened in the search forums today…
Google Streamlines Ad Creation Process
Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions. The post Google Streamlines Ad Creation Process appeared first on Search Engine Journal.
What Is Anchor Text? Best Practices for Optimizing Link Text
Anchor text is the text that appears in a link. Learn how anchor text works and how to optimize it for SEO.
Google Unleashes Fifth Product Reviews Update Before Core Update ...
Google, at about 4 am ET today, September 20, 2022, has unleashed the fifth product reviews update. This was released prior to the September 2022 core update being completed, which…
Bing Tests New Video Length Filter In Web Search
Microsoft Bing has been doing a lot of user experience features around search refinements and filters dynamically within various search feature boxes. Here is one more showing a filter option…
Jewish High Holy Days Approaching: Google Shares Tips On How To T...
Next week the High Holy Days begin for the Jewish people and some of us will be offline (I will be offline) and some more righteous folks actually disable functionally,…
New Google Site Verifier User Agent
Google has added a new Google crawler, a new user agent, to the Google spider list. Its name is Google Site Verifier User Agent. This user agent ignores robots.txt rules,…
Google Search Can Filter Out Obvious Hack Spam But…
What if your site gets hacked and there is a ton of spammy content placed on it? Do you have to worry about negative consequences on your Google rankings and…
Yoast SEO 19.7 Causes Fatal Error & Crashes Websites
Yoast SEO Plugin releases a new update to fix a fatal error caused by a conflict with certain other plugins The post Yoast SEO 19.7 Causes Fatal Error & Crashes…
10-Step Guide to Effective Healthcare SEO
Search engine traffic can help a wide range of health services, from doctors to medical recruiters, equipment, software, and pharmacies.
How To Use HARO For Link Building And PR
Build relationships with reporters and bloggers by using HARO correctly. Follow these steps to build your brand awareness with this useful PR/link building tool. The post How To Use HARO…
Google September 2022 Product Review Algorithm Update Rolling Out...
Google confirms the September 2022 product review update, the fifth in a series of updates targeting low quality reviews, is now rolling out. The post Google September 2022 Product Review…
Competitive Analysis: A Comprehensive 9-Step Guide
Stay ahead of your competitors. Learn how to do a complete competitive analysis, including an accompanying checklist of things to look at. The post Competitive Analysis: A Comprehensive 9-Step Guide…
How To Effectively Perform Keyword Research For Ecommerce
Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce. The post How To Effectively Perform…
WordPress Drops Security Support for Older Installations
WordPress announced that it is dropping security updates for versions 3.7 – 4.0 beginning on December 1, 2022 The post WordPress Drops Security Support for Older Installations appeared first on…
How to Identify and Refresh Outdated Content
When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? The way blogging works is really unfair to your past…
How to Fix “Discovered – currently not indexed”
Follow this five-step process to diagnose and fix the issue. If you only see a few pages with the “Discovered – currently not indexed” issue, try requesting indexing via Google…
Measuring Marketing Effectiveness: Techniques You Can Implement T...
Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns. The post Measuring Marketing Effectiveness: Techniques You Can Implement Today [Webinar] appeared…
Daily Search Forum Recap: September 19, 2022
Here is a recap of what happened in the search forums today…
Google: 5 Ways To Prepare For Site Closure
Are you planning to close your website for a day or longer? According to advice from Google’s John Mueller, here are five ways to prepare. The post Google: 5 Ways…
Vlog #189: Christine Zirnheld, aka Shep On Google Ads Performance...
In part one, we learned more about Christine Zirnheld, aka Shep, the Digital Marketing Manager at Cypress North and a co-host on Marketing O’Clock. We also spoke about her being…
Confusion: Google Search Console’s HTTPS Is Invalid And Mig...
Last week, Google rolled out a new Search Console report for HTTPS, and with that came a lot of confusion around a specific error. The error was “HTTPS is invalid…
Google September Core Update Slower To Roll Out In Some Countries...
Some folks in the SEO community have been asking if the last core update, the September 2022 core update, has been slower to roll out in some specific countries than…
Google Tries Hard To Not Overlap Different Search Ranking Algorit...
A lot of folks were thinking that Google in order to bolster the helpful content update rolled out a core update right after the helpful content update was done. As…
Google Tests Two People Also Ask Results In One Question
Google is testing showing two people also ask featured snippets in a single question expansion. This acts similar to the multifaceted featured snippets and the new featured snippet design we…