Google Ads Self-Upgrade Tool Now Rolling Out For Local Campaigns ...
Google announced on Friday that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. We knew this was coming, as we reported last August and…
Google Local Pack: What Is It?
Whether you work retail or restaurant, make it easier for customers to find you online. Discover how to use Google Local Pack to rank higher. The post Google Local Pack:…
7 Enterprise SEO Tools For Keyword Research, Compared
What are the best keyword research tools for enterprise businesses? See seven of the top ones compared here, with details and pricing! The post 7 Enterprise SEO Tools For Keyword…
Google Answers If Stop Words Should Be Used in URL
Google’s John Mueller answers the question of whether or not it matters if one uses stop words in the URL The post Google Answers If Stop Words Should Be Used…
The MozCon 2022 Video Bundle Is Here (Plus, Our 2020 Videos are F...
After three years and two virtual conferences, we gathered some of our best friends in the industry for the biggest SEO party of the year in Seattle — MozCon 2022….
How to Become an Affiliate Marketer (5 Steps)
But how does one become an affiliate marketer? Does it cost anything to get started? How long does it take to actually make money? I’ve been in affiliate marketing for…
Daily Search Forum Recap: September 16, 2022
Here is a recap of what happened in the search forums today…
Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Exper...
Learn what Core Web Vitals are and the different ways to measure these metrics. The post Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience appeared first on…
John Mueller Of Google On 404ing or Using Rel Canonical On URL Pa...
There is an interesting response from John Mueller of Google on what to do with URLs that may appear duplicated because of URL parameters, like UTMs, at the end of…
New Streamlined Google Ads Tools & Google Ad Extensions Now A...
Google announced it has renamed the Google Ads extensions to “assets” plus it has released new workflows, tools and reports to “make it easy for you to deliver more engaging…
Search News Buzz Video Recap: Google September Core Update, Helpf...
What a week, we had the launch of the September 2022 core update that started off strong and fast. Google confirmed the helpful content update is done rolling out but…
Google Hotel Knowledge Panels Gain Health & Safety And Sustai...
Google is now testing or rolling out the Health & Safety and Sustainability information for hotels right in the knowledge panel. Previously, in 2020 it was added to the hotel…
Adobe Buys Figma For $20 Billion
In an announcement timed to coincide with its quarterly earnings report, Adobe reported via press release it was going to buy the online collaborative design software company Figma. The deal,…
Google URL Inspection Tool Now Displaying Longer Rendering / Scre...
Google Search Console may have improved the URL inspection tools view inspected page screenshot feature to show more of the page. Now it seems with the mobile view, Google is…
Google Only Checks Your Homepage For The Favicon
Google can show your favicon in the search results next to your search result snippet. Google’s John Mueller said Google finds your favicon based on the favicon presented on your…
Basics Of JavaScript SEO For Ecommerce: What You Need To Know
Improve your organic performance by creating a user-friendly experience for shoppers using JavaScript. Learn the JS basics for SEO here. The post Basics Of JavaScript SEO For Ecommerce: What You…
How To Launch Your First Google Ads Remarketing Campaign
Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars. The post How To Launch Your First Google Ads…
Chrome Uses Interactive Screenshots To Speed Up Sites
Chrome’s Freeze Dried Tabs delivers interactive screenshots, speeding by up webpage delivery by up to 20% during moments such as in a cold startup The post Chrome Uses Interactive Screenshots…
Google: Timing Of September Core Update After HCU Not Coincidenta...
Google’s Danny Sullivan explained the reason why the September Core Update closely followed the Helpful Content Update, saying they could have released simultaneously The post Google: Timing Of September Core…
Visual Search Optimization — Whiteboard Friday
In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of results that you might…
Daily Search Forum Recap: September 15, 2022
Here is a recap of what happened in the search forums today…
Healthcare SEO Fundamentals To Grow Your Medical Practice
If you’re looking for some SEO fundamentals overall for optimizing your medical practice’s website for organic search, check out these top tips! The post Healthcare SEO Fundamentals To Grow Your…
SEO Split Test Result: Does Quality Content Work for eCommerce SE...
Content on an eCommerce product site is a challenging topic. It is difficult to produce content that differentiates you from your competition. It‘s even more difficult to quantify if it…
Google: Word Count Is Not A Sign Of Thin Or Unhelpful Content
Google’s John Mueller said on Twitter this morning that word count is not a sign or factor for what Google considers to be thin content or unhelpful content. John wrote,…
Google Promotes Google Lens In Mobile Search
Google is promoting the Google Lens feature in the mobile search results based on the type of query you enter. Google has a promotion box smack in the middle of…
Google Merchant Center No Longer Needs Primary Country Of Sale &a...
Google has made changes to how your feeds work for countries, removing the need to list a primary country and additional countries, and replacing them with target countries.
Google Drops Article Too Short & Word Count Section From The ...
Earlier this month, Google said it might remove the word count reference from the best practices for your article pages help document in the Search Console news errors page. Well,…
Google Ads Scripts Gains Support For Performance Max Campaigns
Google announced that Google Ads scripts now support Performance Max campaigns. Google said, “this treated as a brand new campaign type in scripts, similar to how video or shopping campaigns…
How To Do JavaScript Redirects For SEO
Not sure how to best communicate to users and search engines that the requested URL is unavailable? Here’s how to do a redirect via Javascript. The post How To Do…
Are SEOs Responsible For Google Search Bias?
Biases can exist even in SEO. What can SEOs do to create a search experience that won’t harm society? Read on for the latest research. The post Are SEOs Responsible…
Website Organization Best Practices For Law Firms
Learn these important ways to improve the search presence of your law firm’s website. The post Website Organization Best Practices For Law Firms appeared first on Search Engine Journal.
Google Discusses Zero Search Volume Keyword Targeting
Someone asked Google if it’s okay to target keyword phrases that have no search volume The post Google Discusses Zero Search Volume Keyword Targeting appeared first on Search Engine Journal.
Daily Search Forum Recap: September 14, 2022
Here is a recap of what happened in the search forums today…
Google Adds New HTTPS Report to Search Console
Google has announced it will begin rolling out a new HTTPS report in Search Console. The announcement came via Google’s Search Central Blog and indicated the search engine expects the…
New Apple Ads Spot Available To Advertisers In Q4
While over 50% of iOS users opt out of personalized ads, Apple announced its expansion of Apple Search ad inventory in time for Q4 2022. The post New Apple Ads…
Google Search Console Adds New HTTPS Report
Google has added a new HTTPS report within Google Search Console. This new report now shows you not just which pages are not served over HTTPS but also why they…
Google: Profile Links Are Not Enough
This may be obvious to most of you, but Google’s John Mueller was asked if profile links, links in forums or social profiles if those links are enough to get…
Google Merchant Listings Expanded, More Structured Data Propertie...
Google announced a lot of new features and availability around shopping and product experiences in Google Search yesterday. Google expanded eligibility for merchant listing experiences, added more structured data properties,…
Google Ads Consolidates Manage Automatically Applied Recommendati...
Google Ads has added a new consolidated or bundled page that puts all your automatically applied recommendations on one page. Google said there is “a new version of the “Manage”…
Google Local Search Ranking Update Around September 7th
Google may have also pushed out a local search ranking update around September 7th. This is in addition to the helpful content update between August 26th and September 9th and…
Web Push Coming to iOS
WebKit’s message alert service Web Push will soon be supported by WebKit for users of Apple devices, according to a tweet from Jen Simmons, a member of the Safari and…
Is Technical SEO A Female-Friendly Place To Build My Career? Ask ...
SEO women within the SEJ community share advice on how to overcome imposter syndrome and break gender barriers in the workplace. The post Is Technical SEO A Female-Friendly Place To…
5 Sitemap Examples That Showcase Best Practices In Action
Automate with a dynamic sitemap generator and save time tinkering around with development and maintenance. Here are 5 examples to get started. The post 5 Sitemap Examples That Showcase Best…
The 13 Best Local SEO Tools
Local SEO tools can help track rankings, competitors and useful keywords. In this guide, we share our top 13 best local SEO tools.
Podcasts SEO: How To Make Your Podcast Rank
Learn everything you need to know about optimizing podcasts for search. The post Podcasts SEO: How To Make Your Podcast Rank appeared first on Search Engine Journal.
Will Google Penalize Sites That Look The Same?
John Mueller explains how Google treats two sites that share the same look and feel and whether they can still rank The post Will Google Penalize Sites That Look The…
Google Expands Eligibility for Product Rich Results
Changes to product rich results eligibility helps merchants, product review sites and product information aggregators become eligible for more rich results The post Google Expands Eligibility for Product Rich Results…
6 Keys To Effective Content That Ranks High On SERPs Right Now
Get 6 key insights on how to write and distribute content that boosts traffic and conversions. The post 6 Keys To Effective Content That Ranks High On SERPs Right Now…
The State of Digital Accessibility: Three Key Challenges
Earlier this year, the Department of Justice (DOJ) published its first web accessibility guidance in 10 years. It was meant to remind businesses of all sizes that their websites —…
The 15-Step Local SEO Guide: How To Find Hidden Opportunities
Discover 15 ways to improve your site’s rankings. Learn how to discover your local SEO weaknesses, strengths & opportunities for improvement. The post The 15-Step Local SEO Guide: How To…
Daily Search Forum Recap: September 13, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google announced a…
Report: Google Showing Fewer Featured Snippets, But I Am Not Sure...
According to both RankRanger and Semrush, Google is showing fewer featured snippets in the search results since Thursday, September 8th. Personally, I am not seeing this when I search but…
Google September 2022 Broad Core Update Is Live – What We A...
Google Search has started to roll out the second broad core update of the year, the September 2022 broad core update. It started on September 12, 2022 at about 11:25…
Google Review Guidelines Now Prohibit Incentivizing Removal Of Ne...
Google has updated its Google Maps contributor guidelines, specifically disallowing a business to incentivize those who leave negative reviews to remove those reviews. Previously, the guidelines only prohibited incentivizing leaving…
Google: We Will Never Penalize You For Not Having H1 Attributes
Google’s John Mueller said something he normally does not say, the word “never.” He said Google will never penalize a site for not having an H1. John said this on…
Google Consolidates A/B Testing SEO Impact In Search Help Documen...
Just like with Google’s consolidation of preventing spam on your site, Google did the same with its blog post on how to minimize A/B testing impact in Google Search. Google…
How To Add Google Analytics To WordPress
Improve your content by collecting more data. Explore 3 different ways to add Google Analytics to WordPress to gain valuable insights into your website traffic. The post How To Add…
Getting Started With Reddit Advertising: What You Need To Know
Consider Reddit to get to hard-to-reach audiences and test it as part of your social media strategy with this guide. The post Getting Started With Reddit Advertising: What You Need…
Visual Content Marketing: What Is It and Why Use It?
Content marketing has become one of the most important marketing tools for businesses in today’s world. The pandemic and new technological advancements changed clients’ shopping preferences. Businesses are trying to…
5 Things I Learned About E-A-T by Analyzing 647 Search Results
As a writer at a content marketing agency, I’ve written for a lot of different clients, and almost everything I’ve produced has been intended to rank on Google and encourage…
Microsoft Ads Unveils New Smart Campaign Features
The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google. The post Microsoft Ads Unveils New Smart Campaign Features appeared…
Twitter Testing “WhatsApp Share” Button in India
Twitter has added a Whatsapp share button for its users in India, the social media platform unveiled via tweet from its account dedicated to the country. The feature, which was…
UX & SEO: Strike The Right Balance. Achieve Maximum Results [...
Ready to upgrade your web presence and boost results? Our new UX & SEO ebook has everything you need to know. The post UX & SEO: Strike The Right Balance….
Daily Search Forum Recap: September 12, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There was a…
Vlog #188: Christine Zirnheld, aka Shep On Being A PPC Hypocrite
Christine Zirnheld, aka Shep, is a Digital Marketing Manager at Cypress North, is a co-host on Marketing O’Clock, and has been with the company for over four years. Shep came…
Google Helpful Content Update Finished On 9/9 But Were Those Fluc...
The Google helpful content update finished rolling out around 2 pm ET on September 9th. That morning we reported we started to notice more widespread volatility and fluctuations, possibly related…
Google: Billions Of Redirects Are Fine But Site Moves Do Impact R...
Someone is looking to move to a new CMS where the site has 20,000 products on the front-end of the website. When the site switches to a new CMS, it…
Google Tests Featured Snippet Yellow & Blue Highlights
Google is now testing highlighting portions of the featured snippets they show in the Google search results page. I am seeing the highlights both in yellow and blue format, as…
Google Removes datePublished Property From Fact Check Structured ...
Google has removed the datePublished “recommended” property from the fact check structured data documentation. Google said, “Currently, date information isn’t used in the Fact Check rich result.”
Google: Crawl Spikes Aren’t Global, Normally Noticed On A &...
There is an interesting conversation on Twitter about Google crawling spikes and (1) if these spikes are global or on a per-site basis and (2) if the URL parameter tool…
What Is a Title Tag & How to Optimize Title Tags for Google
A title tag is HTML code that indicates the title of a page. Learn how to write effective title tags with Semrush.
Google Announces September 2022 Core Algorithm Update
Google announced a September 2022 Core Algorithm Update, which signals noticeable changes to the search results. Some are counting on it The post Google Announces September 2022 Core Algorithm Update…
Social Media Analytics: A Guide To Get Started
Learn how to use social media analytics to determine the effectiveness of your social media marketing and advertising efforts. The post Social Media Analytics: A Guide To Get Started appeared…
18 Popular Link Building Tactics You Should Avoid
Stay away from these 18 popular link-building ideas that sound good but don’t work anymore. The post 18 Popular Link Building Tactics You Should Avoid appeared first on Search Engine…
Google Answers If Adding Content Daily Increases Rankings
Google answers if publishing content on a daily basis will help increase ranking The post Google Answers If Adding Content Daily Increases Rankings appeared first on Search Engine Journal.
13 Affordable Digital Marketing Tactics That Work
The two main reasons are a) it offers low-cost or even free traffic and b) there are plenty of occasions to be promoted through other people’s websites and social profiles….
How to Build Location Pages Humans (and Search Engines) Will Love
Location pages are an important part of multi-location SEO for enterprises and SMBs alike, but they aren’t easy to get right. At best, they should give potential customers zero excuse…
How to Market Your Small Business (7 Easy Steps)
You’re not alone. Small businesses make up over 90% of all businesses in the U.S., U.K., and Europe. So if you’re struggling to get noticed or generate inquiries or sales…
What Is Growth Hacking? Is It Still Worth It?
But does growth hacking still work after a decade since the term “growth hacker” was coined? In this guide, you will learn what growth hacking is, where it originated, and…
SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO To Clien...
Chris Laas to explore how he uses SEO forecasting to provide greater value to clients and senior stakeholders. The post SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO…
Bluehost Unveils Easy WordPress Ecommerce Solution
Bluehost announces a point & click WordPress eCommerce solution that makes it easy to create an advanced eCommerce website The post Bluehost Unveils Easy WordPress Ecommerce Solution appeared first on…
Daily Search Forum Recap: September 9, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are finally…
Instagram Beta Testing New Repost Feature
See the new Instagram repost feature tested with a select group of users, originally discovered on September 7th. The post Instagram Beta Testing New Repost Feature appeared first on Search…
YouTube Experimenting With New Features For Analytics Research Ta...
Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The…
Search News Buzz Video Recap: Google Helpful Content Update Impac...
This week, I posted the large Google webmaster report a bit late but then dug into the Google helpful content in a lot more detail…
Google Traffic Quality Site Adds More Invalid Traffic Examples
Google’s Aurora Morales posted on Twitter that her team has updated the Google Ads Traffic Quality site to provide more examples of what is invalid traffic. The previous site had…
Google One Box Results Get Tracking Parameters With Unique Integr...
Have you ever noticed that some Google one boxes, like the Twitter carousel, in Google Search, have special tracking parameters added to the URLs when you click on them. Carolyn…
Google Helpful Content Update Not Done Yet But Now We’re Se...
Today marks the two-week and one-day mark since the Google helpful content update started to roll out and by the time I am writing this (at 5:30 am ET on…
Google Consolidates Tips On Preventing Spam On Your Site In Help ...
Google has added a new section to its quality guidelines category named “Prevent abuse on your site and platform” yesterday. The content is mostly not new, it is mostly from…
Google Business Profile Photos With Timestamp Of Photo
Google seems to be testing showing when a photo was taken or uploaded to a Google Business Profile listing. Google has done this for image search and other areas but…
What’s REALLY Working In SEO [Podcast]
You keep hearing about all these new SEO techniques, but what actually works right now to drive traffic? Craig Campbell reveals his top tactics. The post What’s REALLY Working In…
What Is Alt Text & Why It Matters for SEO
Alt text is text included in HTML code to describe an image on a web page. We’ll cover different types of alt text and best practices to follow.
What Is Cost Per Click (CPC)?
Learn the basics of cost per click bidding, why it’s important, and when to use it. The post What Is Cost Per Click (CPC)? appeared first on Search Engine Journal.