How to Build a Keyword Strategy [Free Template]
There are many ways to do it, but all methods pretty much boil down to finding keywords that: Potential customers are searching for. Have value for your business. Are within…
Daily Search Forum Recap: October 13, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google may have…
Microsoft Bing Is Getting An AI Image Generator
Microsoft Bing is getting an AI image generator in the coming weeks, which allows users to turn text into digital art. The post Microsoft Bing Is Getting An AI Image…
Google Launching Passkey Support for Android, Chrome
As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, allowing for secure password autofill The post Google Launching Passkey Support for Android,…
Microsoft: Half Of Bing Crawls Are New BingBot User Agent
Fabrice Canel updated us the other day that now half of all crawling Microsoft Bing does is over the new BingBot user agent. About a month ago, it was 20%,…
Unconfirmed Google Search Ranking Algorithm Update Around October...
It has been a while since I reported on an unconfirmed Google search ranking algorithm update but it seems over the past 24 hours or so, we are seeing one….
Google Releasing Older Local Reviews For Some Businesses?
There are reports from some local SEOs that Google is pushing out previously held reviews in Google Maps. Some are seeing dozens, if not over a hundred reviews being posted…
Google Image Metadata Now Supports Image Credits
Google has added support for image credits for image metadata. Previously, image credit information was only supported with IPTC photo metadata.
Google Business Profiles Edit Ticket Prices Feature Added
Google has added some new features around attraction and tour operators including the ability to edit your ticket prices directly in Google Business Profiles.
Goodbye Google Webmaster Guidelines, Hello Google Search Essentia...
Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections. The post Goodbye Google Webmaster Guidelines, Hello Google Search…
Is Link Spam From Our Old Hacked Website Impacting Our New One?
Spammy links are out of your control, but there are things you could to help overpower them. Here’s how. The post Is Link Spam From Our Old Hacked Website Impacting…
Google AdSense First-Party Cookies Now Support Personalization
Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. The post Google AdSense First-Party Cookies Now Support Personalization appeared first on…
A Day In The Life Of A Content Marketing Manager
Interested in becoming a content marketing manager? Experience what a day is like for Jessica Foster, SEO and Content Marketing Strategist. The post A Day In The Life Of A…
The Fundamentals Of Influencer Marketing
What exactly is influencer marketing? And why should marketers care? Read on to learn how you can incorporate influencer marketing into your brand’s strategy. The post The Fundamentals Of Influencer…
Google Updates Image Structured Data
Google’s update to image structured data makes it easier to add credit, creator and copyright information The post Google Updates Image Structured Data appeared first on Search Engine Journal.
Google On Solving How to Write Good Alt Text
Googlers discuss how to solve the difficulties of creating perfect image alt text for accessibility and SEO The post Google On Solving How to Write Good Alt Text appeared first…
Google Announces Search Central Live Conference
Google announced the return of their live in-person conferences, rebranded to Google Search Central Live. First one scheduled for November 2022 The post Google Announces Search Central Live Conference appeared…
New SEO Strategies: 3 Steps To Perfect SEO Content Creation
Make sure your content strategies stay up-to-date by applying all the principles discussed in this on-demand webinar. The post New SEO Strategies: 3 Steps To Perfect SEO Content Creation appeared…
How to Hire Freelance Writers in 5 Steps (Ahrefs’ Process)
This usually leads to you asking yourself two questions: How do I choose the best ones? How will I even have time to filter through that many applications? In this…
Daily Search Forum Recap: October 12, 2022
Here is a recap of what happened in the search forums today…
Google Display Ads Get More Personal With New Targeting Technolog...
Google is rolling out a way to utilize first-party data to deliver personalized ads via Display & Video 360, without third-party cookies. The post Google Display Ads Get More Personal…
Conversion Rate Optimization (CRO): How To Get Started
In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate. The post Conversion Rate Optimization…
TikTok Planning On Opening Warehouses In U.S.
More than a dozen recent LinkedIn Jobs postings suggest social media platform TikTok is getting into the warehousing and logistics business. The post TikTok Planning On Opening Warehouses In U.S….
Google AdSense Adds First Party Cookie Personalization & New ...
Google AdSense has announced support for personalization with first-party cookies and also new improvements to the blocking controls navigation.
WordPress Vulnerability In Shortcodes Ultimate Impacts 700,000 Si...
U.S. Government advisory warns of CSRF vulnerability in WordPress plugin Shortcodes Ultimate which is used by over 700,000 websites The post WordPress Vulnerability In Shortcodes Ultimate Impacts 700,000 Sites appeared…
Bing Launches Knowledge Panel Test Polls
A few months ago we reported seeing Microsoft Bing test polls in the knowledge panels within Bing Search. Well, Microsoft said on Twitter that this is now live and a…
Google Search Adds Arrow In Knowledge Panel
Google has added an arrow button, within a circle design, in the Google Search knowledge panel section. When you click on the arrow, it takes you deeper into the entity’s…
Google Local Pack Map Overlay Tests Fuller Local Pack Card
Google may be testing (or this might be old) a new user interface for the local pack map interface. In the example below, Google is showing the fuller local card…
Google Data Studio Is Now Looker Studio
Google has brought Data Studio into Looker and it is now named Looker Studio. Google says this will bring more features and analytics tools to the platform.
Privacy Shield 2.0: Data Protection Framework May Benefit US Busi...
United States President Joe Biden signed an Executive Order this month to implement the EU & US data privacy framework known as Privacy Shield 2.0. The post Privacy Shield 2.0:…
How To Create A Custom 404 Page In WordPress
When navigating a website, there are few things more frustrating than landing on a 404 error message: “Page Not Found.” Here’s how to fix it. The post How To Create…
Is Mobile-Friendliness A Google Ranking Factor?
Is mobile-friendliness a ranking factor today? What impact does it have on search rankings? Read on to find out. The post Is Mobile-Friendliness A Google Ranking Factor? appeared first on…
WordPress Plugins Begin Adopting Cloudflare CAPTCHA Alternative T...
WordPress plugin publishers begin supporting the new CAPTCHA alternative from Cloudflare but Contact Form 7, used by 5+ million, rejects it for one valid reason The post WordPress Plugins Begin…
Research On 150,000 Product Queries Reveals Changes in Google SER...
Research on 150,000 apparel related search queries uncovers startling changes in Google SERPs with positive implications for ecommerce The post Research On 150,000 Product Queries Reveals Changes in Google SERPs…
How to Apply Semantic SEO to Different Niches
Search engine optimization is ever-changing as search engines are continuously evolving. A semantic SEO strategy can help you to carve out a competitive advantage. As search engines adapt to provide…
Content Marketing for SaaS: The Ahrefs Guide
Despite that, there is no one way to do content marketing for SaaS. Each SaaS operates in a different market with different customers, pain points, and needs. As a…
Daily Search Forum Recap: October 11, 2022
Here is a recap of what happened in the search forums today…
TikTok Adds New Photo Feature to Rival Instagram
TikTok announces it’s rolling out Photo Mode, a carousel format made specifically for sharing still images on the app. The post TikTok Adds New Photo Feature to Rival Instagram appeared…
Google Cloud Rebrands Data Studio As “Looker Studio”
Google has unified all its business intelligence tools under the Looker brand, seeking to allow companies to bring more data into their workflows. The post Google Cloud Rebrands Data Studio…
Advertisers Want Mass Opt Out Of Automatically Created Assets In ...
In June we reported about a beta feature in Google Ads that gives Google the ability to automatically create assets for your ads. There is an opt-out feature but there…
Google Does Not Shuffle Search Results After They Are Loaded
Google’s John Mueller said if you see the Google search results being shuffled around after they are loaded, then it is not Google Search doing that. Google does not “shuffle…
YouTube Launches @username Handles To Help Drive Traffic
YouTube has a new way for users to find and engage with content creators directly by tagging them. The post YouTube Launches @username Handles To Help Drive Traffic appeared first…
Google Still Does Not Use HTML lang Attribute (2022 Edition)
Google’s John Mueller recently confirmed again that Google Search does not use the HTML lang attribute. He said many screen readers do and Microsoft Bing might use it as well,…
Google Search Does Not Care If You Use Premium Plugins
Google’s John Mueller said Google Search does not care one way or another if you use premium security plugins or not. The answer is, Google probably doesn’t care if you…
Google Tests Previously Visited Sitelinks Icons
Google is testing a clock/timer type of icon on the sitelinks within Google Search. That icon apparently is designed to communicate that you previously visited that page from Google Search.
Google Sunsetting Assistant Driving Mode Dashboard
The successor of Android Auto, Google Assistant Driving Mode Dashboard is being shut down, in favor of Driving Mode in Google Maps. The post Google Sunsetting Assistant Driving Mode Dashboard…
9 Tools To Scale Your Amazon Marketing & Sales
Are you thinking about expanding your online business on Amazon? Consider the top 9 tools to help you set up your shop for success. The post 9 Tools To Scale…
12 GA4 Expectations You Need To Have As It Replaces Universal Ana...
Making the switch from Universal isn’t easy, but you can make it easier for clients. Navigate through the transition with advice from three GA4 professionals. The post 12 GA4 Expectations…
Anchor Text: What Is It & How To Optimize It?
Use anchor text to help your content rank in the search engines result pages. Learn why it’s important plus the best practices from Google. The post Anchor Text: What Is…
Read the New Professional’s Guide to SEO Bonus Chapter: Ent...
In June 2022, the Moz team released The Professional’s Guide to SEO — a resource to help level-up anyone comfortable with the basics of SEO, who have some experience practicing it…
10 Local Online Marketing Tips to Grow Your Business
Online marketing is a crucial aspect of promoting a local business because: People look for nearby products and services online. They use search engines and social media platforms to…
Link Building: Reduce The Risk, Maximize The Reward
Steer clear of the common link-building pitfalls. Our newest ebook outlines steps you can take to build your links safely without risking your site’s rankings. The post Link Building: Reduce…
Daily Search Forum Recap: October 10, 2022
Here is a recap of what happened in the search forums today…
Google Adds Examples Of Types Of Product Review Pages To Help Doc
Google has added three examples of the type of product review pages and who can write them to the “how to write product reviews” help document.
Google: Structured Data May Help Us Identify Product Reviews Cont...
Google has confirmed that structured data is one of the many signals the search company uses to help identify if a page has product reviews content or not. This was…
Google Product Reviews Update Is Primarily On A Page-Level Basis ...
Google’s Danny Sullivan told us that the Google product reviews update primarily evaluates product review content on a page-level basis, but not always. Danny added “for sites that have a…
Google News Publisher Error “There Are No Items To ShowR...
Over the weekend, there has been a number of reports from news publishers of an error in the Google News Publisher Center. The specific error says “there are no items…
Example Of Google Featured Snippet Callouts
A month ago we reported on Google’s announcement of the featured snippet callouts feature. Where Google uses MUM to bold sections of the featured snippet to give searchers a more…
Vlog #192: Banter With Greg Finn & The Growth Of Cypress Nort...
Greg Finn and I have known each other for a pretty long time, so this video is pretty fun and we kind of go off topic a bunch but I…
Creating Hyper-Local PPC Landing Pages At Scale (No Coding Requir...
Scale your location landing pages and maximize your output without sinking too much resources into it. Here’s how to do it, step by step. The post Creating Hyper-Local PPC Landing…
SE Ranking’s new AI content tool: create SEO-friendly texts faste...
You won’t rank on Google—or any other search engine for that matter—if you don’t have content on your website. But even if you do, you need high-quality content to get…
Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Cont...
Learn five lessons that will help you create industry content that is interesting to your audience. The post Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Content…
12 Tactics For Law Firm Content Marketing Success
Create content clients will love and attract new business to your law firm with these 12 content marketing tactics for success. The post 12 Tactics For Law Firm Content Marketing…
Google Clarifies Product Review Best Practices
Google’s best practices on how to write product reviews was updated with new examples and more precise wording The post Google Clarifies Product Review Best Practices appeared first on Search…
What I’m Learning About Local Sustainability from Renowned Market...
Heart-on-my-sleeve: I’m stricken over climate change and wondering how I can help. What have I been doing about it lately? Listening to two remarkable women interview some outstanding experts on…
Programming Note: Offline For Sukkot On Monday & Tuesday
This is just a quick note that I will be offline for the Jewish holiday of Sukkot on Monday, October 10th, and Tuesday, October 11th. All stories, social media posts,…
Google On The Use Of AI Images
Googlers Lizzi Sassman and John Mueller discuss the use of AI images on webpages The post Google On The Use Of AI Images appeared first on Search Engine Journal.
Daily Search Forum Recap: October 7, 2022
Here is a recap of what happened in the search forums today…
Search News Buzz Video Recap: Google Algorithmic Swings, Search C...
This week, I posted the monthly Google webmaster report, an excellent place to catch up on the past month in SEO. Glenn Gabe shared some wild charts showing how Google’s…
Google Still Working On Getting Timestamps Accurate In Search Res...
Google is still working on getting the timestamps accurate in the search results and news search results. Several publishers, including the Director of SEO at USA Today and the SEO…
Google Ads Apply A Recommendation As An Experiment In The Experim...
Google Ads announced that you can now apply a recommendation as an experiment in the Experiments page. This allows you to more efficiently “in as few as two clicks, you…
Google Ads API 2023 Release Schedule
Google has released its 2023 schedule for the Google Ads API. This includes the tentative dates for when various versions will be released and/or sunsetted for the Google Ads API.
Google Tag Adds Tap Coverage Summary, Ads, Analytics & CMS In...
Google has updated the Google tag to include a new tap coverage summary and offering deeper Google Ads, Google Analytics, and various CMS integrations.
Google: Searching Visually Is Rare In Many Areas
John Mueller of Google said on Twitter the other day that “in many areas, searching visually is rare.” Meaning, that most of your traffic likely does not come from Google…
Current Trends in Email Marketing: Tips & Pitfalls – Ep...
Email marketing has been around awhile, but it’s still a top traffic and lead generator. Jay Schwedelson explains how to make email marketing successful today. The post Current Trends in…
How To Lower Average Cost Per Click
In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective. The post How To Lower Average Cost Per Click…
Text Formatting: Is It A Google Ranking Factor?
While HTML elements format text to help determine the important portions of your content, can these elements impact your rankings in search, too? The post Text Formatting: Is It A…
Measuring Marketing Effectiveness: What You Need To Know
Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns. The post Measuring Marketing Effectiveness: What You…
Estimating Search Opportunity — Whiteboard Friday
Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the…
Ahrefs’ Twitter Marketing Strategy: Here’s How We Do It
To keep things succinct, I’ll be focusing on our primary social media platform: Twitter. I’ll also make it clear now that I won’t cover my content creation process in too…
Daily Search Forum Recap: October 6, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console’s…
Microsoft Advertising Gains Performance Max Import, Data Exclusio...
Microsoft Advertising has announced a boatload of new features in its October 2022 release schedule. These include the ability to import your Google’s performance max data, new data exclusion features,…
Google Search Console Queries Report In Google Analytics Not Show...
There may be a bug with the Google Analytics and Google Search Console integration. The queries report within Google Analytics when you connect your Search Console profile, now shows “not…
Google Review Guidelines Updated To Disallow Discouraging Negativ...
Google has updated its Google Maps contributor guidelines to disallow “discouraging or prohibiting negative reviews, or selectively soliciting positive reviews from customers.”
Multisearch Not Being Tracked In Google Search Console
Google Search Console is not currently tracking clicks or impressions for traffic sent through the new Google multisearch feature. Glenn Gabe confirmed this the other day by running some tests…
Google Ads To Update UK Financial Services Policy Update To Crack...
Google announced it is cracking down on more financial fraud in the UK by making updates to its UK Financial Services policy that will go into effect in December. Google…
Why Content Marketing For Law Firms Doesn’t Have To Be Boring
It’s time for content marketers to reinvent the way they look at creating content for a “boring” niche. The post Why Content Marketing For Law Firms Doesn’t Have To Be…
Google Ads Update: Target Users Who Click On In-App Ads
Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. The post Google Ads Update: Target Users Who Click On In-App Ads…
SEO Split Testing Result: Adding Dates to Titles Helps SEO –...
Google said that adding dates to news article titles can help, so we tested it on our daily reports pages. Read the article to see if it worked.
How To Format Your Blog Post: 7 Effective Tips for 2023
Explore our ultimate guide on how to write and format a high-performing blog post in 8 easy-to-follow steps. Includes examples and a free checklist.
How to Change Meta Tags with JavaScript
Do you want to change meta tags but can’t find a simple solution? Discover the path to better SEO outcomes for your optimization efforts here.
The Death & Afterlife of Content Marketing – Ep. 287
Is trust enough to keep your content marketing going? Is the end of content marketing near? Vitor Peçanha of Rock Content shared his thoughts. The post The Death & Afterlife…
7 Tips For Better Local SEO Reporting
Tell a story with your data and make your report more actionable. Discover these seven tips for reporting to local businesses. The post 7 Tips For Better Local SEO Reporting…
A Guide To Google’s Knowledge Graph Search API For SEO
Overtake your competitors by gaining a deeper understanding of how your users find you online. With this Python code, you can increase your confidence score. The post A Guide To…