Search Engine Journal

Google AdSense First-Party Cookies Now Support Personalization

Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. The post Google AdSense First-Party Cookies Now Support Personalization appeared first on…

Search Engine Journal

A Day In The Life Of A Content Marketing Manager

Interested in becoming a content marketing manager? Experience what a day is like for Jessica Foster, SEO and Content Marketing Strategist. The post A Day In The Life Of A…

Search Engine Journal

The Fundamentals Of Influencer Marketing

What exactly is influencer marketing? And why should marketers care? Read on to learn how you can incorporate influencer marketing into your brand’s strategy. The post The Fundamentals Of Influencer…

Search Engine Journal

Google Updates Image Structured Data

Google’s update to image structured data makes it easier to add credit, creator and copyright information The post Google Updates Image Structured Data appeared first on Search Engine Journal.

Search Engine Journal

Google On Solving How to Write Good Alt Text

Googlers discuss how to solve the difficulties of creating perfect image alt text for accessibility and SEO The post Google On Solving How to Write Good Alt Text appeared first…

Search Engine Journal

Google Announces Search Central Live Conference

Google announced the return of their live in-person conferences, rebranded to Google Search Central Live. First one scheduled for November 2022 The post Google Announces Search Central Live Conference appeared…

Search Engine Journal

Conversion Rate Optimization (CRO): How To Get Started

In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate.  The post Conversion Rate Optimization…

Search Engine Journal

TikTok Planning On Opening Warehouses In U.S.

More than a dozen recent LinkedIn Jobs postings suggest social media platform TikTok is getting into the warehousing and logistics business. The post TikTok Planning On Opening Warehouses In U.S….

SE Roundtable

Bing Launches Knowledge Panel Test Polls

A few months ago we reported seeing Microsoft Bing test polls in the knowledge panels within Bing Search. Well, Microsoft said on Twitter that this is now live and a…

SE Roundtable

Google Search Adds Arrow In Knowledge Panel

Google has added an arrow button, within a circle design, in the Google Search knowledge panel section. When you click on the arrow, it takes you deeper into the entity’s…

SE Roundtable

Google Data Studio Is Now Looker Studio

Google has brought Data Studio into Looker and it is now named Looker Studio. Google says this will bring more features and analytics tools to the platform.

Search Engine Journal

How To Create A Custom 404 Page In WordPress

When navigating a website, there are few things more frustrating than landing on a 404 error message: “Page Not Found.” Here’s how to fix it. The post How To Create…

Search Engine Journal

Is Mobile-Friendliness A Google Ranking Factor?

Is mobile-friendliness a ranking factor today? What impact does it have on search rankings? Read on to find out. The post Is Mobile-Friendliness A Google Ranking Factor? appeared first on…

Moz

How to Apply Semantic SEO to Different Niches

Search engine optimization is ever-changing as search engines are continuously evolving. A semantic SEO strategy can help you to carve out a competitive advantage. As search engines adapt to provide…

Ahrefs

Content Marketing for SaaS: The Ahrefs Guide

  Despite that, there is no one way to do content marketing for SaaS. Each SaaS operates in a different market with different customers, pain points, and needs.  As a…

Search Engine Journal

TikTok Adds New Photo Feature to Rival Instagram

TikTok announces it’s rolling out Photo Mode, a carousel format made specifically for sharing still images on the app. The post TikTok Adds New Photo Feature to Rival Instagram appeared…

SE Roundtable

Google Tests Previously Visited Sitelinks Icons

Google is testing a clock/timer type of icon on the sitelinks within Google Search. That icon apparently is designed to communicate that you previously visited that page from Google Search.

Search Engine Journal

Google Sunsetting Assistant Driving Mode Dashboard

The successor of Android Auto, Google Assistant Driving Mode Dashboard is being shut down, in favor of Driving Mode in Google Maps. The post Google Sunsetting Assistant Driving Mode Dashboard…

Search Engine Journal

9 Tools To Scale Your Amazon Marketing & Sales

Are you thinking about expanding your online business on Amazon? Consider the top 9 tools to help you set up your shop for success. The post 9 Tools To Scale…

Search Engine Journal

Anchor Text: What Is It & How To Optimize It?

Use anchor text to help your content rank in the search engines result pages. Learn why it’s important plus the best practices from Google. The post Anchor Text: What Is…

Ahrefs

10 Local Online Marketing Tips to Grow Your Business

  Online marketing is a crucial aspect of promoting a local business because: People look for nearby products and services online. They use search engines and social media platforms to…

Search Engine Journal

Link Building: Reduce The Risk, Maximize The Reward

Steer clear of the common link-building pitfalls. Our newest ebook outlines steps you can take to build your links safely without risking your site’s rankings. The post Link Building: Reduce…

SE Roundtable

Example Of Google Featured Snippet Callouts

A month ago we reported on Google’s announcement of the featured snippet callouts feature. Where Google uses MUM to bold sections of the featured snippet to give searchers a more…

Search Engine Journal

12 Tactics For Law Firm Content Marketing Success

Create content clients will love and attract new business to your law firm with these 12 content marketing tactics for success. The post 12 Tactics For Law Firm Content Marketing…

Search Engine Journal

Google Clarifies Product Review Best Practices

Google’s best practices on how to write product reviews was updated with new examples and more precise wording The post Google Clarifies Product Review Best Practices appeared first on Search…

Search Engine Journal

Google On The Use Of AI Images

Googlers Lizzi Sassman and John Mueller discuss the use of AI images on webpages The post Google On The Use Of AI Images appeared first on Search Engine Journal.

SE Roundtable

Google Ads API 2023 Release Schedule

Google has released its 2023 schedule for the Google Ads API. This includes the tentative dates for when various versions will be released and/or sunsetted for the Google Ads API.

SE Roundtable

Google: Searching Visually Is Rare In Many Areas

John Mueller of Google said on Twitter the other day that “in many areas, searching visually is rare.” Meaning, that most of your traffic likely does not come from Google…

Search Engine Journal

How To Lower Average Cost Per Click

In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective. The post How To Lower Average Cost Per Click…

Search Engine Journal

Text Formatting: Is It A Google Ranking Factor?

While HTML elements format text to help determine the important portions of your content, can these elements impact your rankings in search, too? The post Text Formatting: Is It A…

Search Engine Journal

Measuring Marketing Effectiveness: What You Need To Know

Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns. The post Measuring Marketing Effectiveness: What You…

Moz

Estimating Search Opportunity — Whiteboard Friday

Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the…

SE Roundtable

Daily Search Forum Recap: October 6, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console’s…

SE Roundtable

Multisearch Not Being Tracked In Google Search Console

Google Search Console is not currently tracking clicks or impressions for traffic sent through the new Google multisearch feature. Glenn Gabe confirmed this the other day by running some tests…

Semrush

How to Change Meta Tags with JavaScript

Do you want to change meta tags but can’t find a simple solution? Discover the path to better SEO outcomes for your optimization efforts here.

Search Engine Journal

7 Tips For Better Local SEO Reporting

Tell a story with your data and make your report more actionable. Discover these seven tips for reporting to local businesses. The post 7 Tips For Better Local SEO Reporting…

Ahrefs

How to Rank Higher on Google (10 Steps)

  For that reason, if you want to rank higher, you need to be methodical. Start by working on the easy things that are within your control, then move on…

Search Engine Journal

Google Analytics Discontinues Store Visits Reporting

Google advises publishers it will no longer report on store visits data in Google Analytics. Data will stop generating at the end of October. The post Google Analytics Discontinues Store…