The Ongoing Evolution of Link Building
Link building has played a fascinating role in the history of search engine optimization. Check out our blog to see where link building originated and how you can easily build…
The Best Times To Post On Instagram
Make the most out of your Instagram posts by posting them at the right times. Here’s what experts recommend. The post The Best Times To Post On Instagram appeared first…
Google Shopping Ads: How To Set Them Up
From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results. The post Google Shopping Ads:…
16 Best Readability Checkers To Improve SEO Content
Use these tools to help you punch up your copy and accurately convey information, all of which will reap benefits for SEO as well. The post 16 Best Readability Checkers…
Is TikTok Going to Replace Google?
TikTok has absolutely taken the world by storm since 2020. And it’s not just for the kids — with over 1 billion users, it’s popular across all demographics. User behavior…
Twitter Circle Lets You Send Tweets To A Select Group
Twitter is rolling out a feature similar to Instagram’s close friends that allows users to make select tweets visible to a small group of people. The post Twitter Circle Lets…
Daily Search Forum Recap: August 30, 2022
Here is a recap of what happened in the search forums today…
LinkedIn Offers Professional Certifications From Meta, Oracle, an...
LinkedIn is expanding access to professional certifications through new partnerships with Meta, Oracle, and IBM. The post LinkedIn Offers Professional Certifications From Meta, Oracle, and IBM appeared first on Search…
Twitter’s New Feed Options Look To Help Users Discover More
Twitter is working on new timeline options that will integrate Tweets and other media around specific events or themes. Initially announced on June 11, 2022 by the social media platform’s…
Did Google Remove The Maps Review-Gating Policy?
Chris Silver Smith noticed how Google has updated its Google Maps contributed content policy and removed a line that prohibited review-gating. The line that was removed was “don’t discourage or…
YouTube Adds Metrics To Main App, + New Way To Manage Livestreams...
YouTube is adding more metrics for creators in its main app, bringing it to parity with the YouTube Studio app. The post YouTube Adds Metrics To Main App, + New…
Sub-Reviews: Google Local Reviews By Category & Attribute
Google is asking some Google Local Guides to leave sub-reviews about a single business listing. So Google might ask the local guide about the restrooms in the restaurant or the…
Microsoft Advertising RSAs Deadline Extended Again, This Time TO ...
Microsoft Advertising has extended the deadline to move from Expanded Text Ads to Responsive Search Ads once again. Instead of it being August 29, 2022, Microsoft is now pushing the…
Google Promotes Search Console Insights In Some Google Accounts
Molly Youngblood posted some screenshots on Twitter showing how Google is pushing her to check out Google Search Console Insights with a little banner that reads “New: Get insights about…
Google Local Business Structured Data Doesn’t Support addit...
Google has clarified on its Local Business structured data help documentation that when you want to specify multiple types in Local Business structured data, specify them in an array and…
How SEOs and Developers Can Work Together
You need those SEO changes implemented yesterday. The developers have a stack of requests a mile high. What‘s the solution? Many times it comes down to communication. Here‘s how to…
How To Use TikTok Search To Find Content, Community, And Creators...
Use TikTok as a search engine for your brand to fuel collaborations and creative content. The post How To Use TikTok Search To Find Content, Community, And Creators appeared first…
Python Script: Automate Discovery Of Optimization Opportunities F...
Find high & low (or zero) click page clusters with this free Python script. The post Python Script: Automate Discovery Of Optimization Opportunities From GSC appeared first on Search Engine…
How to Target Keywords With Blog Posts
But why should you do that? And how exactly do you target keywords? You’ll learn how in this post. Why target keywords? If your content ranks high on Google, you…
Why It’s Getting Harder to Rank for Some Commercial Keyword...
Our inbound lead generation is highly dependent upon SEO — it’s how we get more than 70% of our leads. So, naturally, we got a tad nervous when we saw…
14 Cheap & Effective Small-Business Marketing Strategies
Call them strategies or tactics, but here are 14 ways you can promote your business that a) work, b) don’t require a large budget, and c) won’t hurt your brand…
How To Impress Your Leadership Team & Shareholders: Forecast ...
Learn how to predict SEO trends & implement SEO forecasting to create the ultimate SEO strategy that convinces leadership to get on board. The post How To Impress Your Leadership…
Daily Search Forum Recap: August 29, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. So far, at…
Google’s 6 SEO Tips For Ecommerce Websites
Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results. The post Google’s 6 SEO Tips…
Google: Adding Video Structured Data Won’t Make Your Video ...
Google’s John Mueller said that adding video structured data to pages with videos on them will not make that video more prominent on that page. This comes from a video…
Google: Soft 404s Do Waste Crawl Budget
Google’s Gary Illyes said on the latest Search Off The Record podcast that soft 404s, pages Google thinks are 404s but return a 200 server status code, do waste crawl…
Google Tests Quick Read & 5 Minute Read Label In Search Resul...
Google is testing a new label in the search results to tell searchers what is a quick read or a page that takes less than five minutes to read. I…
Google Helpful Content Update Feedback Form
As you know, the Google helpful content update started to roll out on Thursday, August 25th. Google has opened up a feedback form for you to leave Google URLs of…
Vlog #187: Jill Fecher On Podcasting & Agency Business Develo...
In part one, we learned about Jill Fecher, Chief Growth Officer at Cypress North. We learned about her past history in marketing, why she joined Cypress North, what she does…
Google Helpful Content Update Seems Weak & Slow To Roll Out S...
Google announced the helpful content update on August 18th and it officially started to roll out on August 25th. I thought this update would hit hard and fast, but so…
How To Create Perfect Images For SEO With Dall-E 2
Get creative with AI and generate unique images to better suit your content. Here are the best steps to get the most out of it. The post How To Create…
SEOs – You Can’t Afford To Ignore UX
SEO pros also need to adopt a UX mindset. Learn how both disciplines work together and how SEO professionals can use UX to improve results. The post SEOs – You…
How To Repurpose Long-Form Content Into Supplementary Content
More traffic, greater leads, higher ROI, and happier customers? Yes, please. When it comes to long-form content, blogging is where it’s at. The post How To Repurpose Long-Form Content Into…
Google Shares Insights into Indexing & Crawl Budget
Google’s Gary Illyes and Martin Splitt discuss why Google chooses to index some content and not others The post Google Shares Insights into Indexing & Crawl Budget appeared first on…
The Ultimate SEO Checklist For Boosting Organic Traffic: 6 Highli...
Find out what’s inside of Semrush’s complete, top-to-bottom SEO checklist featuring 44 best practices along with helpful tool reminders. The post The Ultimate SEO Checklist For Boosting Organic Traffic: 6…
5 Ways High-Quality Content & PPC Compliment Each Other
Content and PPC complement each other in more than just one way. Learn helpful tips on using your content and PPC campaigns in tandem! The post 5 Ways High-Quality Content…
Daily Search Forum Recap: August 26, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. It’s been a…
What Is Remarketing: 8 Types Of Remarketing To Consider
Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types…
Bing Tests People Also Ask In Carousel UX
Microsoft Bing is testing a carousel format and user experience for the people also ask. Normally we will the people also ask in a list view, but the carousel test…
View From Inside Of the Google NYC Outside View
Inside View Of A Google NYC Outside View
Google Search Conversations & Discussion and Forums
Google has had these discussion carousels for the past couple of years. Now Google also spotted a “conversations” box and also a “discussions and forums” box in Google Search.
Google Says Cloaking Affiliate Links Does Not Gain You Anything
Google’s John Mueller was asked about the pros and cons of cloaking affiliate links. John responded on Twitter saying, “I don’t think you gain anything by cloaking the affiliate links,…
Google Local Service Ads To Allow You To Exclude Areas
Google Local Service Ads is testing and may eventually launch a new user interface to allow businesses and advertisers to exclude their ads from showing in certain areas.
Google Business Profile Tests Captions On Business Photos
Google is testing allowing business owners add captions or descriptions to photos they upload to their business profiles. Mike Blumenthal spotted this in a Google Business Profile Help thread and…
Search News Buzz Video Recap: Google Helpful Content Update Live,...
Google has begun rolling out the helpful content update on Thursday…
13 Local Marketing Strategies That Work In 2022
From creating a Google Business Profile to gaining more customer reviews, here are 13 tips to update your local marketing strategies and reinforce your brand. The post 13 Local Marketing…
9 Surefire Tips On How To Write Facebook Ad Copy That Converts
Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help. The post 9 Surefire Tips…
4 Reasons Click Volume Decreases & What To Do
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause. The post 4 Reasons Click Volume Decreases & What To…
How to Find Your Real SEO Competitors — Whiteboard Friday
Competitive research and analysis is a critical component of your SEO strategy. You may have an idea of who your busines competitors are, but your real SEO competitors are the ones…
Daily Search Forum Recap: August 25, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now…
LinkedIn Improves Search Results For Posts
A series of improvements to LinkedIn’s search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. The post LinkedIn Improves Search…
Google To Clearly Label Clinics That Provide Abortions
Health care providers that are verified to provide abortions will now have a clear label in Google Search and Maps. The post Google To Clearly Label Clinics That Provide Abortions…
Google Search Algorithm Update On August 24th But Was It The Help...
We were all expecting Google to post that the helpful content update started to roll out earlier this week but it is Thursday and Google has not posted it yet….
Google Expanded From Sources Across The Web Feature
Google has this “from sources across the web” box that shows sites that cover a specific topic in this grid list view. You can click on a specific site to…
Google’s Helpful Content Update Rolls Out: 7 Things To Know
Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines. The post Google’s Helpful Content Update Rolls Out: 7…
Marketplace Marketing, Management, & SEO Tactics [Podcast]
Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it’s done right. Ryan Lee shares his tips & insights. The post Marketplace Marketing, Management,…
Google: Quality Raters Guidelines Are Not A Collection Of Ranking...
Google’s John Mueller said that the Google quality raters guidelines are “not a collection of ranking tips.” He said the quality raters guidelines “can be useful” to think about but…
Google: Don’t Noindex Pages With Comments, Keep The Good Co...
I am weird, I love user-generated comments and while tons of blogs removed them ages and ages ago, I kept them here. I do my best to remove the spam…
Google Adds Content Guidelines To Education Q&A Structured Da...
Google has added a new section to the Education Q&A structured data documentation for content guidelines. Google added three higher-level content guidelines around this type of structured data.
Google Helpful Content Update Is Now Rolling Out
The Google helpful content update is now rolling out. It can take up to two weeks to fully roll out. I’m currently typing this on my mobile phone but I…
Google Updates Education Q&A Structured Data Documentation
Google updated the Education Q&A structured data documentation with new guidelines and a new warning of manual actions for non-conforming websites. The post Google Updates Education Q&A Structured Data Documentation…
The Complete Bing Keyword Planner Guide
Google rules the search market, but don’t sleep on Bing. While the Bing search engine is largely overshadowed by Google, Bing SEO and PPC campaigns can still drive appreciable business…
Programmatic Advertising For Small Businesses: What, Why, And How...
Programmatic advertising is the use of technology to buy and sell advertising space. Learn how advertising is bought and sold for small businesses. The post Programmatic Advertising For Small Businesses:…
A Complete Guide To Site Taxonomy for SEO
Future-proof your site by applying the best practices for site taxonomy. Provide the correct silos for your content with this comprehensive guide. The post A Complete Guide To Site Taxonomy…
Internet Archive Website Offline for Hours
Internet Archive website offline. Tweet promises that they’re working to restore service but no explanation of what’s going on The post Internet Archive Website Offline for Hours appeared first on…
6 Keys To Effective Content That Ranks High On SERPs Right Now [W...
Use the latest content creation tips that make blog posts rank high to plan your next content strategy. Learn them in this upcoming webinar! The post 6 Keys To Effective…
A Guide to Franchise SEO
As franchises can have a large number of locations by nature, search marketers are faced with the ever present hurdle of scale. More locations means more content and landing pages…
Daily Search Forum Recap: August 24, 2022
Here is a recap of what happened in the search forums today…
When To Canonicalize, Noindex, Or Do Nothing With Similar Content...
The canonical and meta robots noindex tags are a great way to preserve website functionality for all users while also instructing search engines. The post When To Canonicalize, Noindex, Or…
Streamlined Link-Building: The SEO’s Guide to Scaling Outreach
Join us to find the tools, tactics, and workflow tips that will help you overcome your frustrations, scale and streamline your outreach efforts, and achieve better results from off-page SEO.
Twitter To Let Users Filter Unwanted Replies
Twitter users will soon be able to filter out potentially harmful and offensive replies with the help of an automatic reply filter. The post Twitter To Let Users Filter Unwanted…
Google Adds “View All Business Profiles” In Web Searc...
As Google continues to migrate off of the old Google My Business manager to the web search interface to manage your business, Google keeps adding subtle but more features. Now,…
Google Search Tests Popular On Twitter Box
Google is testing a new title for some of the Twitter carousel results in Google Search. I guess if something is trending on Twitter, Google will label the Twitter carousel…
Google Deprecates International Targeting Report In Search Consol...
Google has announced on Twitter that it has deprecated the International Targeting report in Google Search Console. Google’s international SEO advice has not changed with this but the International Targeting…
Google Discover Also Let’s You Hide Content From Authors
The other day we reported that Google Discover was showing the author name under the article and not the site name, for some stories. Well, Google Discover can now let…
Google Ads Automatic Upgrades To Performance Max For Local Campai...
Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most…
Does Adding Updated And The Year to Your Title Tag Help with Orga...
Want to know if having the text “(updated)” and the year at the beginning of the title would make people more likely to click on an organic result? Check out…
Why Brand Awareness Is The Fifth Pillar Of SEO
In this article, you’ll learn about why SEO marketers should consider brand awareness as the fifth pillar of SEO. The post Why Brand Awareness Is The Fifth Pillar Of SEO…
Google Ads Launches Tool For Upgrading To Performance Max
Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. The post Google Ads Launches Tool…
Why Is My New Campaign/Ad Group Getting No Traffic?
When your new ad campaign is getting zero clicks, don’t give up just yet. See the 5 most common problems and how to fix them. The post Why Is My…
Post-Pandemic Travel Marketing: What Now?
As borders reopen and travel resumes, the stakes to make up for the time and revenue lost in 2020 and 2021 have never been higher. For many travel and hospitality…
SEO for Plumbers: The Complete Guide
This means that if you want to attract more customers to your plumbing business, the first page of Google is where you need to be. This guide teaches you how…
Daily Search Forum Recap: August 23, 2022
Here is a recap of what happened in the search forums today…
Google Updates Article Structured Data Guidelines
Three changes to Google’s Article structured data documentation relaxes Top Stories eligibility requirements The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal.
Google Display & Video 360 Launches New Custom Bidding Option...
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention. The post Google Display &…
Google Ads: No Plans For Ad Customizers Using Location For Respon...
Google’s Ad Liasion, Ginny Marvin, confirmed on Twitter last week that there are no plans to add support ad customizers for responsive search ads, not now and not in the…
Google Tests New Local Service Ads UX
Google is testing a new layout and user experience for the Local Service Ads. This interface has the local service ads on the left and when you click on one,…
Google Search Cannot Interpret Your Poem
Do you write poems, creative texts, abstract thoughts, and the like and are wondering how Google Search can and will rank that type of content? Well, John Mueller of Google…
Google: Beauty Blog With Financial & Medical Advice A Bit Sus
Google’s John Mueller was asked if mixing topics on a single blog is a bad idea. John implied that yes, it is, at least for users. John said on Twitter…
Google Core Web Vitals Report Adds URL Level Data For Examples UR...
Google announced on Twitter it has added URL-level data in the example URLs within the Google Core Web Vitals report. Plus Google added that it made some textual changes to…
YouTube Adds New Podcasts Section
YouTube takes steps to make podcasts more readily available from a dedicated Explore page. The post YouTube Adds New Podcasts Section appeared first on Search Engine Journal.
6 Ways Marketing Agencies Can Optimize Remote Work
After the global pandemic, companies the world over had to change their business model from in-office to remote work. Now, people are discovering how beneficial working from home can be—and…
Why Do Our Search Rankings Drop On Weekends?
Learn the specific reasons why you might notice your search rankings dropping during weekends. The post Why Do Our Search Rankings Drop On Weekends? appeared first on Search Engine Journal.
How To Identify Fake News From Real News Online
Here are some tips you can do to help determine whether a story is real or fake. The post How To Identify Fake News From Real News Online appeared first…
How Long Does SEO Take to Show Results?
That’s according to the ~4,300 people who responded to our polls on LinkedIn and Twitter. But the reality is that there’s no definitive time frame. It depends. Why does SEO…