10 DuckDuckGo Facts For Digital Marketers & SEO Pros
The privacy-focused search engine can help you take your digital marketing strategy to the next level. Discover 10 facts and uncover its potential use. The post 10 DuckDuckGo Facts For…
Social Media Competitor Analysis: The Complete Guide
According to Sprout Social’s survey, 85% of companies rely on social data as a primary source of business insights. And with almost 4.6 million people on social media networks, they…
Customer Retention Fails: 5 Signs A Client Is About To Break Up W...
Load up your saddest playlist, because we’re talking about clients leaving you. Learn how to catch the signs early & reduce your agency’s churn. The post Customer Retention Fails: 5…
Daily Search Forum Recap: July 25, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s Things to…
LinkedIn Reports Demand For ‘Creator’ Jobs Up 3X
A new report from LinkedIn shows that job postings have tripled for creator-related positions as brands invest in new ways to drive engagement. The post LinkedIn Reports Demand For ‘Creator’…
RankRanger: Google Things To Know No Longer Showing In Desktop Se...
The Google Things To Know box, which was announced at Google I/O, and eventually has been showing up for about 1% of desktop queries, is no longer showing up for…
Google Tests Search Bar With Refinements Mixed With Vertical Navi...
Google is testing mixing the search bar, where you normally see the vertical search options like videos, maps, images, shopping, news, etc – but also showing refinements for your searches.
Google Products Carousel Displays Product Reviews Under Appears O...
Google has a section named “appears on these lists” that will show you which product review content (or comparison lists) has mentioned the product you are looking at. This works…
Google Local Service Ads Seeing A Lot Of Fake Reviews
Google’s Local Service Ads are supposed to be screened, guaranteed, and reviewed by someone contracted by Google. But supposedly, the reviews in many Local Service Ads are filled with fake…
Google Now Showing Three Local Service Ads Listings
Google is now showing three local service ads listings in both the mobile and desktop interface. Previously, Google has shown two local service ads listings, but as Len pointed out…
Vlog #183: Jaimie Clark On Google Product Reviews Update & Jo...
Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the…
Difference Between Search Console CWV Report & PageSpeed Insi...
Google’s John Mueller explains why Search Console CWV report never matches data from PageSpeed Insights The post Difference Between Search Console CWV Report & PageSpeed Insights appeared first on Search…
How Does SEO Work?
The core of SEO is about figuring out what works for your site and then changing it when it stops working. Learn the fundamentals here. The post How Does SEO…
How To Learn Local SEO: Recommended Skills, Reading & Courses...
From the skills you need to books and courses, you can definitely learn SEO for all kinds of local businesses. Begin with the basics here. The post How To Learn…
What Should You Do With Extra Domain Names?
Is buying extra domains recommended? Tony Wright gives a short-term and long-term perspective for single websites who own several domains. The post What Should You Do With Extra Domain Names?…
How To Perform A SEO SWOT Analysis
A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO…
What Is Puffery & How It Affects Your Brand Reputation
Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand. The post What Is Puffery & How It Affects Your Brand…
Getting Started In SEO: 10 Things Every SEO Strategy Needs To Suc...
Get started in SEO by learning these 10 essential factors that will help you improve your online presence and grow your business. The post Getting Started In SEO: 10 Things…
Transitioning to GA4: Is this the Right Analytics Move for Your T...
Back in March, Google announced that the current version of Google Analytics Universal (commonly known as Universal Analytics) will be deprecated as of July 1, 2023, in favor of the…
6 Reasons Why Blogging Is Important For Marketing And SEO
Discover why blogging is essential for brands and what strategies they use to ensure their blogs are influential in the ever-evolving age of online marketing. The post 6 Reasons Why…
Why Having A User-First Approach To SEO Is Important
Here are five steps you can take to make your site more user-friendly, and hopefully climb further up the search engine results page rankings. The post Why Having A User-First…
Daily Search Forum Recap: July 22, 2022
Here is a recap of what happened in the search forums today…
Drupal Warns of Multiple Critical Vulnerabilities
Drupal published a security advisory warning of multiple critical vulnerabilities The post Drupal Warns of Multiple Critical Vulnerabilities appeared first on Search Engine Journal.
Selecting SEO Elements to Test
The means and inclination to test SEO changes is growing within the industry (finally), but a willingness to test does not always mean it will be successful and worth doing….
Google Search Updates Suicide Prevention Box With New Options
Google has updated the suicide prevention box in its search results with a new hotline number and a chat support option. “While Google has included suicide prevention information at the…
Google Super Basic Video On SEO
Google’s Creators channel has released a super basic video on SEO and how to rank your content in Google Search. It covers four basic tips and makes it all sound…
Unique IP Addresses Do Not Give You A Google Ranking Advantage, ...
Google’s John Mueller again said on Twitter “using a shared IP address is fine” for SEO and Google Search ranking purposes. “There is no SEO advantage to using a unique…
Google Search Trending Topics News Box On Mobile
Google Search seems to be testing a new “trending topics” section for some news queries in Google Search on mobile. This Trending Topics section lets you toggle and refine your…
Google Ads Automatic Upgrades To Performance Max For Smart Shoppi...
Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Smart Shopping campaigns. Automatic upgrades will gradually progress and finish in September for…
Search News Buzz Video Recap: Google Bugs With Indexing, Ads, Ana...
Google had plenty of bugs, some really big ones, this week including not indexing new content for a day in Google Search. Note, there were rumblings of a Google algorithm…
How To Build A Google Analytics 4 Landing Page Report In Less Tha...
Whether you’re familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report. The post How To Build A Google…
Is Google Losing Steam In The Ad Marketplace?
The recently announced partnership of Netflix and Microsoft is another blowback on Google’s share of the ad marketplace. The post Is Google Losing Steam In The Ad Marketplace? appeared first…
Interviewing Niche B2B Experts For A Better Content Strategy
Build on the human connection to better capture your B2B audience. Here’s how to choose interviewees, plus tips and sample questions to get you started. The post Interviewing Niche B2B…
Amplify Your Facebook Group With These 7 Marketing Ideas
Don’t underestimate the importance of strong communities. Boost your engagement rate with these 7 marketing tactics specific to Facebook groups. The post Amplify Your Facebook Group With These 7 Marketing…
Facebook Home Feed Changes May Improve Reach & Discoverabilit...
Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. The post Facebook Home Feed Changes May Improve…
Daily Search Forum Recap: July 21, 2022
Here is a recap of what happened in the search forums today…
New Instagram Reels Features Include Templates, Boosts, & Mor...
A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared. The post New Instagram Reels…
Google Business Profiles Messaging FAQs For Automated Responses T...
Google My Business has added a new feature to automate responses to customer messages through Google Search and Google Maps. It is a frequently asked question section where you enter…
Google Search Timer & Stopwatch Stop Ticking
The Google countdown timer and stopwatch feature seem to have stopped working. It seemed the Google stopwatch stopped ticking on July 19th. This feature first came up in Google about…
Google Tests “Reviews Aren’t Verified” Label
Google is testing a new label to notate that the reviews aren’t verified in Google Search and Google Map. The label is above the reviews in the local business listing…
Google People Also Ask Back To Normal Levels
Ten days ago, we reported that the people also ask feature dropped down 30 percentage points in terms of how often the feature is shown in Google Search. Well, now…
Google Local Pack Hours Filter By Day Of Week
Google Search’s local pack has for a long time let you filter the local results by hours of operation. But I am not sure when Google added by the day…
WordPress Releases Gutenberg 13.7 – Focused on Workflow and Bette...
Gutenberg 13.7 offers more design options and improvements to the user interface that should make the editing experience feel more natural The post WordPress Releases Gutenberg 13.7 – Focused on…
How Freshness Works (And How To Get It To Work For You)
How Google presents your content through the SERPs matters, whether it be images, videos, or rich results. Here’s how to utilize “freshness” for users. The post How Freshness Works (And…
10 New Social Media Platforms & Apps To Have On Your Radar
Stay ahead of the competition this 2022 by keeping an eye out for these trendy new social media platforms. The post 10 New Social Media Platforms & Apps To Have…
On-Site Search Best Practices For SEO & User Experience
Make sure your on-site search helps convert site visitors into customers with these SEO best practices. The post On-Site Search Best Practices For SEO & User Experience appeared first on…
How to Improve Click-Through Rate (CTR): 9 Tried & Tested Tip...
Optimizing your click-through rate is an overlooked search marketing technique that can have a large impact on your overall site traffic. In this article, you will learn more about the…
Outstanding Local SEO Takeaways from MozCon 2022
It would be hard to overstate the value of the education offered at MozCon. From the impressive accreditation of seasoned speakers to the novel thinking of newcomers, MozCon 2022’s presenters…
Google Makes It Easy To Create Video Ads
Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. The post Google Makes It Easy To Create Video Ads appeared…
Daily Search Forum Recap: July 20, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is going…
7 Crucial Ecommerce Metrics You Should Be Tracking Right Now
Analyze these seven ecommerce metrics to keep your head above water and stay on top of your entire business. The post 7 Crucial Ecommerce Metrics You Should Be Tracking Right…
Google Lets Businesses Set Auto Responses To Common Questions
Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers. The post Google Lets Businesses Set…
Google Tests New AR Prototypes – Watch Out Google Glass
Google announced it will begin testing new AR, augmented reality, experiences in the public with a limited number of Googlers and trusted testers. These include in-lens displays, microphones, and cameras,…
New Verification Of Google Search Console Via DNS CNAME
Google announced this morning that they have added a new way to verify your domain name and properties in Google Search Console. You can now do so through or via…
Limited Google Search Bug Showing Only One Result To Some Users
Google has this weird Google Search rendering bug where it is showing only one search result to some users. This seems like a super limited bug, impacting a limited number…
Google Product Results Tests Customer Favorites, Most Mentions Of...
Google is doing a lot of product result testing, as you’d expect. Here are some new features we spotted Google testing for products in the search results. They include showing…
Google Now Test Interactive Card Knowledge Panel Box Layout
The other day we covered a knowledge panel box card layout, but now Google is testing a more interactive version of this card layout. When you click on the cards…
Instagram Makes It Easier To Discover Local Businesses
Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area. The post Instagram Makes It Easier To Discover Local Businesses appeared first…
SEO Split Test Result: Adding Local Intent Keywords to Headings
We decided to run a test with SEO split testing software and see what effect local intent keywords added to headings have on organic clicks. Read the short case study…
$115M In Ad Spend Lost To Clickbait Sites, Report Finds
A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all. The post $115M In Ad Spend Lost…
What Are The Creative Requirements For Responsive Display Ads?
Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC. The post What Are The…
How To Measure Instagram Reels Performance
Are you ready to upgrade your Instagram Reels? Here’s what you need to know about Instagram Reels Insights, plus best practices and recommended video editors. The post How To Measure…
How to Use Google Alerts for Marketing
The rapid advancement of innovative technologies has enabled us to further push the boundaries of marketing. For instance, with the help of Google Alerts, we can monitor the web for…
URL Parameters: A Complete Guide for SEOs
They are made up of key-value pairs, where the key tells you what data is being passed and the value is the data you’re passing, such as an identifier. They…
How We Increased Organic Traffic by 65% Using Keyword Research Wo...
For many of us, there is no greater feeling than winning a new client. It might help you to grow your team, earn yourself a bonus, or achieve a promotion….
SEO Copywriting: 13 Tips to Create Great Content That Ranks
How did we do it? Essentially, we’ve found a content creation method that blends good SEO fundamentals with sound copywriting principles. So not only does our content rank high…
Small Business Marketing: How To Safely Try New Strategies
How to reduce marketing risk: Learn how other small- to medium-sized businesses are successfully increasing their marketing ROI, which will help you follow suit. The post Small Business Marketing: How…
Daily Search Forum Recap: July 19, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had another…
Google Clarifies Title Tag Guidance
Google’s update to their documentation on how to control title tags in the search results makes the guidelines clearer The post Google Clarifies Title Tag Guidance appeared first on Search…
YouTube Reduces Length Of Copyright Dispute Process
YouTube is shortening the length of the copyright dispute and appeal process, which should help reduce the impact of false claims. The post YouTube Reduces Length Of Copyright Dispute Process…
Bing Tests Knowledge Panel Poll Tests
Microsoft Bing may be testing polls for the knowledge panels they display on the right panel. If you search for [joe biden], and scroll down the right side knowledge panel,…
Google May Investigate Potential Google Search Recipe Bug
Google may investigate a potential bug in Google Search with the recipe search results carousel. There are reports of sites dropping out from the recipe carousel without the URLs dropping…
Google Ads & AdSense Advertiser Console Delayed Again –...
On Friday, the Google Ads, AdSense, Analytics, consoles, and more were delayed, super slow, and overall buggy. Well, it is happening again today, Tuesday morning. Google Ads has even confirmed…
PSA: Google Ads Won’t Let You Create Or Edit Expanded Text ...
Just a reminder, Google Ads no longer allows you to edit URLs, or create or edit any ETAs, i.e. expanded text ads, anymore. This should have gone into effect on…
Google Icons For Things To Do & Other Features Like Places To...
Google is now testing placing icons next to the Things To Do, How To Get There and Places To Stay search feature. Previously, I don’t think I have ever seen…
How To Connect Your YouTube Channel To Shopify
YouTube is introducing an easy way to link Shopify stores with channels, which allows content creators and businesses to feature their products across YouTube. The post How To Connect Your…
5 PPC Advertising Lessons From A B2B Growth Marketer
Whether you’re new to PPC or not, agency or in-house, here are 5 insightful lessons you’ll need to adapt as a B2B growth marketer. The post 5 PPC Advertising Lessons…
So You Want to Be a Forbes 30 Under 30 Winner? Here’s What We Lea...
What does it take to win the Forbes 30 Under 30? Dive into our original research exploring skills, experiences, and tips for up-and-comers.
10 Shopify Store Examples To Inspire Your Ecommerce Strategy
Set up your Shopify store for success by ensuring it looks great, navigates well, and optimizes SEO efforts. Here are 10 examples to get started. The post 10 Shopify Store…
How to Use Keywords to Combine the Power of SEO and Google Ads [C...
Spongebob and Patrick. Batman and Robin. Tom and Jerry. These iconic dynamic duos simply wouldn’t be the same by themselves, and you can think of SEO and PPC in the…
Daily Search Forum Recap: July 18, 2022
Here is a recap of what happened in the search forums today…
Google Ads Creative Studio Now Available To All Advertisers
Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. The post Google Ads Creative Studio Now Available To…
Instagram Adds In-Chat Payment Feature
Payments on Instagram allows buyers and sellers to communicate in real-time, request or collect payments, and track orders directly from an Instagram chat. The post Instagram Adds In-Chat Payment Feature…
Snapchat Launches On Desktop For Premium Members
Snapchat is now available for the first time on desktop browsers as a bonus feature for Snapchat+ subscribers. The post Snapchat Launches On Desktop For Premium Members appeared first on…
Vlog #182: Jon Clark On Building An SEO Agency & Happy Employ...
Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the…
Think With Google Test My Site Portal Sunsetting
Google six years ago launched a new Test My Site portal in the Think with Google portal. Well, that feature is going away soon, in the next few months Google…
Google Ads For Politics Now Must Be Always Visible, Sufficient Si...
Google is updating its Google Ads Political Content policy next month, in August 2022, to say that ad disclosure must be visible at all times and be of sufficient size,…
Google Taking Action On Recent One-Star Review Scams & Blackm...
A recent New York Times piece highlighted blackmail threads taken on small restaurants that threaten and blackmail the owners. These threats say the person will leave a one-star review, hurting…
Google Search Algorithm Update On July 16th Or Was It Related To ...
As many of you know, there was a pretty massive indexing issue impacting new content in Google Search most of Friday, July 15th, but that was pretty much isolated to…
Google Ads Testing Map Pin Ads With Photos From Location?
Google Maps might be testing a form of map pin ads that contain images or photos from the local business. I cannot replicate this, nor do I know if this…
How To Find Talented Writers To Fuel Top Quality Content Creation...
Creating top-quality content requires top-notch content writers. Here’s how to find them, according to content experts Robert Rose and Rebecca Lieb. The post How To Find Talented Writers To Fuel…
9 Things To Optimize On An Ecommerce Site To Drive Sales
Avoid abandoned carts and annoying pop-ups so you can delight your customers (instead of driving them away in frustration). The post 9 Things To Optimize On An Ecommerce Site To…
How to Pick an SEO-Friendly Theme for Your Business
New website owners often make the same old mistake. They begin to think about SEO after the website has been launched. It’s a bad strategy. First, you need to make…
Advanced Keyword Research: 5 Tips for Finding Untapped Keywords
There’s nothing wrong with this process because it makes sense to tackle popular keywords. But it does leave some of the less obvious keywords on the table. In this…