Search Engine Journal

Google Ads Performance Max New Features & Best Practices

Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. The post Google Ads Performance Max New Features…

SE Roundtable

Google Ads API Version 12.0 Now Available

Google has released version 12.0 of the Google Ads API. Version 11 of the Google Ads API was released in June, and version 11.1 was in August. Version 12.0 is…

Search Engine Journal

Google Pushes Universal Analytics 360 Sunset To 2024

Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal…

Search Engine Journal

8 Brands Using Twitter Effectively

No two tweet strategies are alike. Take a look at some brands that use Twitter effectively and learn what makes them so successful. The post 8 Brands Using Twitter Effectively…

Search Engine Journal

SEM Or Paid Social: Why Use Both?

Discover when it’s best to use one or the other, depending on where your customer is at on the marketing funnel and your goal. The post SEM Or Paid Social:…

Search Engine Journal

3 Ways To Unlock Keyword Gold

Learn how to add efficiency & effectiveness to your SEO keyword research process & discover golden opportunities to rank higher on SERPs. The post 3 Ways To Unlock Keyword Gold…

SE Roundtable

Daily Search Forum Recap: October 26, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A new zero…

Search Engine Journal

Meta’s Metaverse Division Loses $3.7 Billion In Q3

Meta’s Reality Labs division, overseeing augmented and virtual reality operations, lost $3.7 billion in Q3. Here are all the details from the latest earnings report. The post Meta’s Metaverse Division…

Search Engine Journal

Google’s Bumper Ad Creation Tool Is Broadly Available

Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it. The post Google’s Bumper Ad Creation…

Search Engine Journal

Why Tweet Comparing Google to Dying Mall Went Viral

Viral tweet exposes the reasons why thousands of users feel dissatisfaction with Google Search The post Why Tweet Comparing Google to Dying Mall Went Viral appeared first on Search Engine…

Search Engine Journal

Google Reports Slowest Revenue Growth In Nearly 10 Years

Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade. The post Google Reports Slowest Revenue…

Search Engine Journal

Is Author Authority A Google Ranking Factor?

Users care about the reputation and relevance of a piece’s author. But does author authority matter in site rankings? The post Is Author Authority A Google Ranking Factor? appeared first…

Search Engine Journal

Backlinks: What They Are And How To Get Them

Sometimes called incoming links or inbound links, backlinks are the bread and butter of search engine optimization. Find out how to get them. The post Backlinks: What They Are And…

Moz

TikTok SEO: Understanding the TikTok Algorithm

TikTok has quickly become a viral sensation, with millions of users across the globe spending hours scrolling through the app’s endless supply of videos. But for marketers, TikTok’s greatest asset…

Ahrefs

A Simple SEO Guide for Successful Event Marketing

Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. Booking the most obvious venues, towns, and cities for your event is…

Search Engine Journal

Google On The Use Of Stock Photography

Google podcast discusses stock photography and set the record straight about the impact on web and image search The post Google On The Use Of Stock Photography appeared first on…

Search Engine Journal

Twitter Expands Campaign Planner To 15 More Countries

Twitter is expanding its Campaign Planner forecasting tool for advertisers to 15 additional countries and adding support for the video views objective. The post Twitter Expands Campaign Planner To 15…

SE Roundtable

Google Search Console Notices For max-image-preview

Last week, Google began sending new notices via Google Search Console about ways to enhance your images on Google. The notice talks about using the max-image-preview robots meta tag on…

Semrush

Best Digital Marketing Tools

Looking for new tools to help improve your digital marketing strategy? Check out these popular options and see why marketers everywhere love them.

Search Engine Journal

The 20 Best Computer Science Schools Worldwide

Check out this article to learn more about the best computer science schools and opportunities out there today. The post The 20 Best Computer Science Schools Worldwide appeared first on…

Semrush

Zero-Clicks Study

The phenomenon of zero clicks in Search is leaving many marketers wondering how their target customers are acting, and grappling with how best to appeal to them online.

Search Engine Journal

Meta Rolls Out 6 Updates To Facebook Groups

Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The post Meta Rolls Out 6 Updates…

Search Engine Journal

Is Google Okay With Minor Tweaks To Machine Translations?

Google answers whether machine-translated content with only minor editing changes is still good enough. The post Is Google Okay With Minor Tweaks To Machine Translations? appeared first on Search Engine…

SE Roundtable

Confirmed: Google Ads Issue With Call Ads

Google has confirmed an issue affecting call ads within Google Ads. Google said, “the issue is specific to call ads and is affecting a subset of users.”

SE Roundtable

Google Testing Explore More Visual Products Section

For the past several months Google has been testing a more visual product experience, a product grid that basically turns the search results into an e-commerce category page-like interface. Google…

Diggity Marketing

Diggity Marketing SEO News Roundup – October 2022

Catch up on the latest SEO trends with this October roundup. We’ve got the data, guides, and news you need to stay ahead of the competition. First, you’ll get actionable…

Search Engine Journal

25 Best Examples Of Effective FAQ Pages

Learn from these 25 great examples of FAQ resources and discover what makes them effective. The post 25 Best Examples Of Effective FAQ Pages appeared first on Search Engine Journal.

SE Roundtable

Daily Search Forum Recap: October 21, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. That was fast…

SE Roundtable

Google My Ad Center Rolling Out To All

Google My Ad Center is now rolling out globally to all users, giving users the ability to control the ads they see or do not see, across Google Search and…

Search Engine Journal

Is Language A Google Ranking Factor?

Does offering different languages on your website and the way you organize localized pages affect organic search rankings? The post Is Language A Google Ranking Factor? appeared first on Search…

Moz

Measuring E-A-T? — Whiteboard Friday

The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually…

Ahrefs

Should You Target Zero-Volume Keywords? It Depends

Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there any logical reason to…

Search Engine Journal

LinkedIn Adds Automatic Captions To Videos

LinkedIn is upgrading video content with automatically generated captions and adding a number of new features to assist people with accessibility needs. The post LinkedIn Adds Automatic Captions To Videos…

Semrush

How to Change Meta Tags in Drupal

If you’re a Drupal user who wants to change meta tags to test SEO performance for certain pages on your site, here are two effective ways of going about it.

Search Engine Journal

Google Shopping Searches On Desktop Get More Visual

Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images. The post Google Shopping Searches On Desktop Get More Visual appeared…

Search Engine Journal

How To Optimize Your Statistics Pages To Earn Links

From utilizing long tail keywords to sending customer surveys, here’s how to create statistic pages that earn thousands of links (with top examples). The post How To Optimize Your Statistics…

Search Engine Journal

What Is Organic Search?

Learn about organic search and how to implement it using different techniques such as keyword research, content optimization and creation, and more, for your business. The post What Is Organic…

Search Engine Journal

Google Ads Rolls Out 5 New Video Ad Templates

To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates. The post Google Ads Rolls Out…