Google Analytics Campaign Data Quality & Attribution Reportin...
A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named “Data not…
Google Fixes GA4 Attribution Models To Better Associate Conversio...
Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will…
Marketing Attribution: What It Is, Tools to Use & Best Practi...
Marketing attribution helps you understand which channels and campaigns drive the best results.
6 Ways To Supercharge Your Campaign Insights With Multi-Touch Att...
Learn how multi-touch attribution can help you better understand your customer journey. Blend first & last-touch data to find key marketing insights. The post 6 Ways To Supercharge Your Campaign…
Should Google Show Your Images In Some Search Features With Attri...
Google often shows images taken from websites and publishers like your sites in its search results. Would you prefer Google to show your image in search with attribution, or would…
Google Analytics 4 Dropping Many Attribution Models
A Google Analytics expert, Charles Farina spotted that Google Analytics 4, which had tracking for many attribution models, keeps reducing the specific attribution cases you can track. We are now…
Google Pushes Non-Last-Click Rules-Based Attribution Models Depre...
Google has pushed off the date when data-driven attribution (DDA) will be deprecating. It was supposed to be this month, but it was pushed to mid-July, so a month later.
Google Analytics 4 Rolls Out New Conversion Attribution Settings
Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign’s ROI. The post Google Analytics 4 Rolls Out New Conversion Attribution Settings appeared first…
Google Ads Postpones Data-Driven Attribution Switch To Mid-July
In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance. The post Google Ads Postpones Data-Driven Attribution Switch To Mid-July appeared…
Google Ads To Deprecate Non-Last-Click Rules-Based Attribution Mo...
Google announced that it would deprecate non-last-click rules-based attribution models in Google Ads and Google Analytics starting in July 2023 and then completely by September 2023.
Google Is Removing 4 Attribution Models For Advertisers
Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023. The post Google Is Removing 4 Attribution Models For Advertisers appeared first on Search…
Marketing Attribution: Everything You Need To Know
From the tools of the trade to the pros and cons, learn why marketing attribution is important for marketing leaders now more than ever. The post Marketing Attribution: Everything You…
Google Ads Makes It Easy To Switch To Data-Driven Attribution
Google is making it easy to switch to data-driven attribution for Google Ads campaigns, and letting advertisers see how it will impact campaigns before switching. The post Google Ads Makes…
A Comprehensive Guide To Marketing Attribution Models
This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them. The post A Comprehensive Guide To Marketing…
A Practical Guide To Multi-Touch Attribution
Learn the difference between 4 multi-touch attribution models to leverage them, and ultimately create better conversion rate optimation. Here’s how to do it step-by-step. The post A Practical Guide To…
Google Ads Automatically Will Switch Some Conversion Actions To D...
Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in September 2021 when it…
TikTok Advertisers Can Now Set Custom Attribution Windows
Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days. The post TikTok Advertisers Can Now Set Custom Attribution…
A Complete Guide To B2B Multitouch Attribution Models
What are the different multi-touch attribution models available to B2B marketers, and why would you choose one over another? The post A Complete Guide To B2B Multitouch Attribution Models appeared…
How To Use Amazon Attribution & Brand Referral Bonus Programs...
Looking for effective ways to drive traffic to your Amazon listings via external sources? Learn how Amazon Attribution & Brand Referral Bonus Programs work. The post How To Use Amazon…
Confirmed Google Ads Conversions Bug Impacting Non-First/Last Cli...
Google has confirmed a bug with Google ads impacting conversion data. The issue is specific with Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution…