Core Updates

Google’s John Mueller said that he doesn’t think links play a role with how core updates work. He wrote on Bluesky, “I can’t think of how these links would play…

Another week and more Google search ranking volatility hits, this time on June 25 and June 26. Google promised more core updates, more often, but that did not happen. Google’s…

Over 6 months ago, a Google search representative said we should all expect more core updates, more often. And in the past six months, we have had only one confirmed…

Google’s March 2025 core update finished yesterday, I have a standalone video on that, so check it out. The core update caused more volatility at the tail end of the…

Google confirmed that the volatility we saw prior to the core update was unrelated to this latest core update. I also posted status updates on the Google March 2025 core…

Google said that core updates should have no impact on a site name in the Google Search results being updated or changed. When asked, John Mueller of Google wrote, “That…

Google held its Google Search Central Live event at its large Zurich office (where the Search Central team is based) and one of the things presented was that Google will…

Happy Thanksgiving and Black Friday! The Google November 2024 core update is not done rolling out yet – it should have been. And yes, we are still seeing heated volatility…

It took some time, but Google’s November 2024 core update started to really heat up over the last weekend, it should be done soon. Google expanded its site reputation abuse…

Google core updates, such as the August 2024 core update, seem to directly impact if a site shows in the Google AI Overviews or not. Google did say quality is…

Google said that the next Google core update should be coming in the coming weeks. Google had some search ranking volatility, an unconfirmed Google update, around July 18th. Google said…

Another rumor coming out of the Google Search Console reporting delays is that this is some sort of unconfirmed update is rolling out. Well, that is not the case at…

John Mueller, a Google Search Analyst at Google, wrote a response to a site owner who saw their site tank in September 2023 and hired SEO, and there has been…

Google’s core update is still rolling out over 7 weeks later and yes we are seeing more fluctuations and chatter. Forbes blocked its coupon directory in preparation for the Google…

The Google March 2024 core update is still rolling out, almost 6 weeks now, and we saw two shifts of ranking volatility, both mid-week and the weekend before. Google’s Danny…

This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the…

This past weekend (a week ago) we saw the first ranking volatility likely from the Google March 2024 core update. We also some saw possible reversals or recoveries a few…

Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later…

This was a fun week, being that you all ruined the internet. First up Google shocked us with a new core update…

We got another official Google ranking update, the September 2023 helpful content update. This week, we had our first post-Google core update tremors and fluctuations. After saying they would a…

The Google August 2023 Broad Core update finished rolling out yesterday afternoon at about 4:03 PM ET. It took just over 16 days to roll out, kicking off on August…

Google said that core updates have no impact on what Google shows in the autocomplete search predictions or suggestions. Danny Sullivan, Google’s Search Liaison was asked about this and he…

Google Search has started to roll out the second broad core update of the 2023 year, and this one is named the August 2023 broad core update. It started on…

In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content, in part two we dig more into E-E-A-T and…

In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content…

This week in search, we covered the new April 2023 reviews update that goes beyond just product reviews. We also covered the possible impact the Google March 2023 broad core…

Did the Google March 2023 Broad Core Update impact local search rankings? That is the question many local SEOs are asking in the Local Search Forums.

Google finished rolling out the March 2023 broad core update on Tuesday, and it took about 13 days to roll out. Microsoft said they are exploring sharing ad revenue from…

The Google March 2023 Broad Core update finished rolling out yesterday morning at about 10:30 am ET. It took 13 days to roll out, kicking off on March 15th at…

As you know, Google has started to roll out the Google March 2023 Broad Core update on March 15th, it should probably continue to roll out through the first half…

Google Search has started to roll out the first broad core update of the 2023 year, and this one is named the March 2023 broad core update. It started on…

Google told us that we should not expect another Core update in 2022, so you can relax about that. Google said the helpful content update would take longer to roll…

Google Search has started to roll out the second broad core update of the year, the September 2022 broad core update. It started on September 12, 2022 at about 11:25…

Just when you thought the Google core update was done, we have been seeing big tremors this week that make us question if it was really done. Google product reviews…

This week, we had a lot of vocality around the Google core update and it has officially completed rolling out yesterday…

Google’s May 2022 core update is now just about 13 days in, we expect Google to say the update is now rolling out sometime in the next 72 hours or…

This week, we dove more into the Google May 2022 broad core update, stories of those hit, how Google looks at the data prior to the rollout and more. Google…

Last week, on May 26th, Google released the long awaited Google May 2022 core update. The update really kicked into high gear quickly, with a ton of volatility noticed within…

Google’s John Mueller was asked what are the timeframes for the data used when calculating quality metrics for the Google broad core updates. John said that there is a lot…

Google Search has started to roll out the first broad core update of the year, the May 2022 broad core update. It started on May 25, 2022 at about 11:30am…

Google’s John Mueller was asked a series of questions around the product reviews update on last Friday’s video hangout. In short, it will expand to other languages and countries, it…

In the most recent Search Off The Record podcast, John Mueller, Gary Illyes and Martin Splitt debate about if and what they should share when it comes to the Google…

Google’s John Mueller said on Twitter that when it comes to Google understanding and ranking documents, Google looks at more than just text on a page. He aimed this comment…

An insane week to end an insane month of Google changes is how to sum up this SEO video recap. Google finished rolling out the November 2021 core update on…