Ahrefs

How to Audit Brand Mentions for Modern SEO

Auditing your brand’s mentions is how you uncover: How the public sees your brand What misinformation might be feeding AI systems Which topics and entities are most strongly connected to…

Ahrefs

How to Monitor and Win Brand Mentions in AI Answers

They’ve always happened on social media, forums, news sites, and blogs. But now they’re happening in AI responses—and these mentions influence how millions of people discover and perceive your brand….

Search Engine Journal

An Introduction To SEO Strategy For A Digital Presence

Master the art of SEO for a powerful digital presence. Learn how search engines like Google use algorithms to deliver relevant and high-quality content. The post An Introduction To SEO…

Search Engine Journal

4 Types Of Data Campaigns In Digital PR For SEO

Emphasize audience engagement, trust-building, and data-driven storytelling over traditional link building and experience the impact beyond links. The post 4 Types Of Data Campaigns In Digital PR For SEO appeared…

Moz

How to Use Digital PR to Improve E-E-A-T Signals

If there is poor quality information being served up in the SERPs, Google will have a big problem: Users will stop searching, and this hits Google where it hurts —…

Moz

How to E-A-T Ethically with Digital PR

It’s an old marketing cliche that people buy from people, not brands, and if you spend any amount of time on LinkedIn, you’ll be inundated with personal branding gurus explaining…

Semrush

How to Set, Track, and Reach Digital PR Goals

Digital PR helps gain brand recognition and reach SEO and general marketing goals. Use this guide to learn how to set, track, and reach digital PR goals.

Search Engine Journal

7 Steps To Building A Kickass Digital PR Campaign

Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following. The post 7 Steps To Building…

Search Engine Journal

Are Brand Mentions Important to Google’s Algorithm?

Google’s John Mueller answers if brand mentions are important to Google’s algorithm The post Are Brand Mentions Important to Google’s Algorithm? appeared first on Search Engine Journal.

Search Engine Journal

Google’s John Mueller on Brand Mentions

Google’s John Mueller explains Google’s position on using brand mentions for ranking purposes The post Google’s John Mueller on Brand Mentions appeared first on Search Engine Journal.