Map Pack

Google seems to be testing showing the local pack, Google Business Profile listings, at the top of the Google Shopping results in the Shopping tab. Normally, Google does not show…

Microsoft is testing various interfaces for the Bing Search local pack results and map. I spotted four different interfaces, some with the map on the page, some without. Some in…

Google is testing new direction buttons in the local pack within the Google Search results. Normally, we see a “Directions” button, but now Google is testing “Map it,” “Map,” “Route,”…

A bit over a year ago, we saw Google testing a website link in the hotel local pack on desktop search. Now it seems Google is also testing it on…

Microsoft is testing showing the “See more” button at the top of the Bing local pack, instead of the bottom of the local pack. I suspect this is a test…

Google seems to be testing displaying local ads at the bottom of the Google local map pack in the Google Search results. Normally the sponsored ads are at the top…

Google may be testing replacing local pack at the top of the Google Search results for “near me” related queries with an AI Overview. So instead of showing a map…

Google is once again showing a local pack in the AI Overviews, formerly known as SGE (Search Generative Experience). Google removed the local pack from those AI Overviews back in…

Microsoft is testing a new local pack design and layout for Bing Search local pack results. Bing is placing these blue boxes, either below the map, to the right side,…

Google is testing showing local ads in the local pack without review stars. Normally you’d see review stars for the sponsored results in the local pack, but in some cases,…

Google Search is testing showing a “nearby stores” section that has an embedded map with a “more options” button that leads to a local pack. This is instead of showing…

Google is testing showing Local Service Ads directly in the Google local pack. They are labeled as sponsored, but they can now show at the top of bottom of the…

Google is now testing an “open in maps” button in the local pack maps embed interface. That button takes you into the core Google Maps product for that Google search…

Microsoft is testing adding the source of the reviews in the Bing Search local pack, instead of showing review stars. So if the Bing Search local pack is showing reviews…

Google has updated the local pack, the local results box, in the Google Search results. Now when you click on the results in the local pack, the map slides to…

Google seems to be testing adding labels and descriptions on the photos within the local business profile listings. These are on both the carousel of images and on the detailed…

Google is once again testing showing five local results, a five-pack, instead of the typical 3 local results, a three-pack, in the search results local results section. Google tested this…

Google is testing a new design and feature for its local justifications section. There is this “people likes” section that is shaded in blue and really stands out under the…

Google has always shown how expensive restaurants are by placing either one, two, or three dollar signs by the restaurant’s name in the local pack listings. Now Google is testing…

There seems to be a bug right now with Google Search not showing the local pack results right now. I suspect it will be fixed really soon. Searches that trigger…

Google seems to be testing a new box underneath the local pack that is titled “websites for places.” It shows websites that represent the place listings showing in the local…

In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then in part two, we talk about some local pack…

Google seems to be testing showing multiple local packs in its search results as you scroll down the page. I cannot replicate this, which makes me believe this is a…

Google is testing a new local pack design that shows reviews, menu details and more in these card design. It is not too far off from the original local pack…

Since April, Google has been testing a local pack in the search results that auto-expands the map section when you hover your mouse cursor over it. This now seems to…

This week we learned that the upcoming Google helpful content update would soon promote content, not just demote content. Google also pushed out a search ranking algorithm update, but it…

Google lets you create a link of your recent searches that you can share with your friends or colleagues. So if you are planning a road trip with friends, you…

Google seems to be showing fewer and fewer local packs for various queries in the Google Search results interface. For the past few days or so, local SEOs have been…

Google has let you book reservations within the local pack and via Google Assistant for a while now. But what may be new is that Google may show you if…

Google is testing displaying a business profile listing in an overlay interface within the web search results instead of taking you into the Google Maps interface. So when you click…

Google is testing showing only one star in the local pack in the search results. This is instead of showing five stars with some of those stars filled in with…

For the past few months or so, I’ve been tracking reports that suggest that Google Search Console is not properly tracking clicks and impressions from the local pack. This first…

A couple of months ago, I reported Google testing a new design for the local pack, which is a fuller design. Well, Shay Harel from RankRanger says this new design…

There are some signs that Google web search results are displaying the local pack, the local search results box, less often and for fewer queries. The most shocking state is…

Google may be testing (or this might be old) a new user interface for the local pack map interface. In the example below, Google is showing the fuller local card…

Google Search’s local pack has for a long time let you filter the local results by hours of operation. But I am not sure when Google added by the day…

We have seen Google tests various labels for its Google Ads in search, including “Ads,” “Sponsored,” and of course “Advertisement.” But now we are seeing the full written out “Advertisement”…

Google is testing hiding the local pack within a locations tab that expands when you tap on it or the arrow down. When it expands, it shows you the full…

Microsoft Bing seems to be testing a new local pack design. This new design is more minimalistic right off the bat, and when you click on one of the local…

Google seems to be testing a specialized local pack that looks more like the local service ads. Maybe this is a bug because the ads are not labeled or maybe…

Allie Margeson from Whitespark noticed that the Google local pack in the search results is no longer a static map. The map is now interactive and lets searchers zoom in…

We’ve seen Google legitimately test two ads in the local pack but what Iampk spotted on Twitter and some were able to replicate seems like Google placing an ad unit…

Google seems to be testing a feature to help searchers listen to how to pronounce a company name with a microphone icon. Google is also testing in that local pack…

After many months of testing, Google has confirmed it is moving the local pack results to the top and the map on the right of those local results on desktop…

Google is now showing up to two ads in the local search results – the local pack. Joy Hawkins spotted it the other day for a search on [lawn care…