Curated technical guides from trusted SEO blogs. Diagnose issues, prioritize fixes, and improve crawlability, speed and indexability with practical checklists and examples.
14 months ago, Google updated its documentation around its shopping related structured data warning not to generate your structured data dynamically through JavaScript. Yesterday, at the Search Central Live event…
Schema markup transforms uncertainty in AI search into a competitive edge built on clarity, context, and trust. The post The Knowns And Unknowns Of Structured Data Attribution appeared first on…
Google Search supports sitewide shipping policy markup, letting you surface delivery costs and transit times in results without relying on Merchant Center. The post Google Launches Structured Data For Merchant…
A Google blog post triggered a misunderstanding that structured data use will be diminished in 2026. The post Google Is Not Diminishing The Use Of Structured Data In 2026 appeared…
Google’s John Mueller announced Google is “simplify the search results page” by removing “some features that aren’t being used very often and aren’t adding significant value to users.” This means…
Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported. The post Google Deprecates Practice Problem Structured Data…
AI visibility now depends on semantics, not volume, and structured data determines how far your reach extends. The post How Structured Data Shapes AI Snippets And Extends Your Visibility Quota…
There are a lot of folks in the community saying that implementing structured data / schema on your pages will help you with AI Search visibility. But few have really…
Google, Microsoft, and OpenAI are clear: Structured data shapes AI visibility. Is your brand ready? Read the full breakdown. The post Structured Data’s Role In AI And AI Search Visibility…
Google is dropping support for six of the seven deprecated structured data types it announced back in June. Google Search Console’s Search Console rich result reporting, the Rich Result Test,…
Google’s John Mueller answers whether it is okay to show logged-out users different content from what is in the structured data. The post Google Answers Question About Structured Data And…
Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs. The post Google Clarifies Structured Data Rules For Returns & Loyalty Programs appeared…
The other day, I complained that Google told us we’d have more core updates, more often. Well, Google also said they would support more structured data, and Google did the…
Google has yet again dropped support for more of its structured data elements/markup that it uses for rich results in the search results page. Google calls this “Simplifying the search…
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. The post Google Retires 7 Structured Data Features To Streamline…
Google rolls out support for loyalty program structured data, which allows businesses to display member benefits in search results. The post Google Launches Loyalty Program Structured Data Support appeared first…
Google confirms that Recipe Rich Results and text search results select images using different criteria. The post Google’s Update To Recipe Structured Data Confirms A Ranking Criteria appeared first on…
Google has updated the event structured data and recipe structured data help documentation. The changes include removing the online event properties, adding more examples and also saying that recipe markup…
A few tweaks to your website can light up a neon sign above your local business details so search engines can find them.
Structured data isn’t just for rich results; it helps AI to understand. Learn how Schema Markup at scale drives visibility, authority, and real business outcomes. The post Factors To Consider…
Google quietly announced it will be ending support for a COVID-era structured data type The post Google Quietly Ends COVID-Era Structured Data Support appeared first on Search Engine Journal.
Google announced it will be deprecating the Special announcement structured data on July 31, 2025. This structured data was introduced during COVID as a way to communicate special announcements from…
Google seems to be no longer showing the events carousel, event rich results, in the desktop search results. I see them on mobile search but I cannot trigger them on…
Google said it again – structured data does not help your site rank any better. John Mueller of Google said this on Bluesky, “Structured data won’t make your site rank…
Google’s John Mueller explains that structured data won’t make a site rank better. The post Google Confirms That Structured Data Won’t Make A Site Rank Better appeared first on Search…
Google updated the documentation for their structured data carousels (beta) that are available in the EEA The post Google Updated Documentation For EEA Structured Data Carousels (Beta) appeared first on…
Google requires ecommerce stores to specify in their structured data which country their return policies apply to. The post Google Updates Structured Data Requirements For Return Policies appeared first on…
Improve your local business’s visibility with schema. Learn how structured data can help search engines understand and showcase your website better. The post Local SEO Schema: A Complete Guide To…
Structured data markup turns your website into a strategic asset, expanding discoverability and aligning your brand’s data with the future of AI-driven search. The post CMO Guide To Schema: How…
Improve your local business’s visibility with schema. Learn how structured data can help search engines understand and showcase your website better. The post Local SEO Schema: A Complete Guide To…
Google’s Rich Results tool may not be reliable for debugging structured data The post Why Google’s Rich Results Tool Can Be Misleading appeared first on Search Engine Journal.
A post on LinkedIn asked why SEOs are recommending Schema structured data as way to rank better for AI search The post SEOs Are Recommending Structured Data For AI Search……
An investigation reveals AI crawlers miss JavaScript-injected structured data. Use server-side rendering or static HTML to ensure visibility. The post AI Search Optimization: Make Your Structured Data Accessible appeared first…
Google has updated the screenshot examples of the events and estimated salary sections of the Structured data markup that Google Search supports. I assume this update was to better match…
Explore how structured data shapes SEO and AI in 2024, enhancing search visibility, AI discovery, and user experiences with new rich results and knowledge graphs. The post Structured Data In…
An article about adapting Schema structured data for emerging AI tech points to new directions in SEO The post Digital Marketers See Schema Structured Data Shifting Beyond SEO appeared first…
Google’s proposal for a new shopping related structured data received a positive response and sparks a lively discussion The post Google Proposes New Shipping Structured Data appeared first on Search…
Google announced that it is adding new features for travel search ads through integration with travel feeds. This will allow ads to show hotels, prices, dates, ratings and images in…
Find out how this strategy can improve your SEO performance and drive more accurate and quality traffic to your site. The post When In Your Digital Marketing Journey Should You…
Google expands product structured data, replacing ‘EnergyConsumptionDetails’ with ‘Certification’ type for improved merchant listings. The post Google Expands Structured Data Support For Product Certifications appeared first on Search Engine Journal.
Google adds ‘ineligibleRegion’ property to video structured data, allowing publishers to specify regions where videos shouldn’t appear in search results. The post Google Expands Video Structured Data Options With New…
Google’s updated profile page structured data documentation clarifies how it’s used in Google Search The post Google Updates ProfilePage Structured Data Documentation appeared first on Search Engine Journal.
Google updates its guide with an opening paragraph that is clearer, more thorough explanation of Organization Structured Data The post Google Updates Organization Structured Data Documentation appeared first on Search…
Google’s John Mueller explains 4 things you need to know in order to get more product rich results The post Google Says How To Get More Product Rich Results appeared…
Google updated the structured data guidance for a new EEA-only Carousels (Beta) structured data The post Google Updates Guidance On EEA Carousels Beta Structured Data appeared first on Search Engine…
Google has added a new bullet point in the structured data carousels (beta) help documentation around how to mark up categories with many items with that structured data. This is…
Discover how schema markup can improve your website’s performance in search results. Use variants schema to highlight product variations and provide context to search engines. The post What Is Schema…
Google adds clarification to the merchant returns section of the organization structured data requirements The post Google Clarifies Organization Merchant Returns Structured Data appeared first on Search Engine Journal.
In the Google Merchant Center structured data documentation, it says that you should add structured data to the HTML source and that it “can’t be generated after a page has…
Discover how schema markup can improve your website’s performance in search results. Use variants schema to highlight product variations and provide context to search engines. The post What Is Schema…
Harness Schema Markup to create a content knowledge graph. Explore the reasons behind adopting structured data and its benefits in the age of generative AI. The post Why Now’s The…
Google has expanded its support for return policy structured data to allow you to add the return policy to the organization level, and not have to specify that policy on…
Google discontinues support for rich results associated with Covid-era livestreamed events, classes and pre-recorded videos The post Google Quietly Ends Covid-Era Rich Results appeared first on Search Engine Journal.
Google revised their structured data guidelines to enhance brand panels in a way that may improve merchant search traffic and sales The post Google’s Structured Data Update May Boost Merchant…
Google is currently working on fixing a bug that prevents the product variant structured data from showing rating stars in the search. This bug was spotted by Jarno van Driel…
Google published a case study showing how adding structured data and improving crawlability nearly doubled the amount of clicks to the site The post Google Case Study Shows Importance Of…
Google has updated its discussion forum structured data help documentation to clarify that SocialMediaPosting markup is also supported. Google did say that SocialMediaPosting should be used for sites that are…
Google completely revamped their +6,000 word Product Structured Data documentation into three topically focused pages The post Big Change To Google’s Product Structured Data Page appeared first on Search Engine…
Google abruptly stops supporting the video carousel (limited access) rich results structured data and removes the documentation The post Google Ends Video Carousel Structured Data Test appeared first on Search…
Harness the potential of Schema Markup to create a content knowledge graph that enhances search engine understanding of your web content. The post Extending Your Schema Markup From Rich Results…
Google quietly updated the Vacation Rental structured data recommendations to clarify what is required for the address information The post Google Clarifies Vacation Rental Structured Data appeared first on Search…
Google has made some changes to its new Structured data carousels (beta) documentation to list the feature availability of this carousel and also to clarify where to place the markup….
Google updated their Carousels (beta) structured data documentation to clarify the instructions and added important information about availability The post Google Updates Carousels (Beta) Structured Data Documentation appeared first on…
Google has added new 3D models markup support to the product structured data documentation so that you can connect, associate or link your products to the appropriate 3D model.
Google updated the Product Structured Data documentation to add support for 3D product models on merchant webpages The post Google Updates Product Structured Data With 3DModel Type appeared first on…
Schema markup is code you add to your webpage that tells a search engine what your content is about. If you can tell Google the meaning behind your content, it…
Google has updated the recipe rich results report within Google Search Console. Google also cleaned up some of its recipe structured data documentation. You may see an increase in warnings…
Google posted a notice in the Google Search Console data anomalies section that “Google Search has changed the way event rich results appear in Search results.” This was dated March…
Google has added new structured data carousel beta documentation, also known as host carousel. Google wrote that this is “a new carousel rich result that’s in beta, which is a…
Google announced this morning support for Product variant structured data. This new structured data supports three new properties; hasVariant, variesBy and productGroupID in order to handle most of the way…
Explore the evolving landscape of rich results and the strategic role of Schema Markup amid changes brought by Generative AI search engines. The post Are Rich Results Dead? Maximize The…
We’ve been seeing changes to the Google Search results in the European regions related to Digital Markets Act (DMA) comparison sites and hotels, etc. The Google Search team now posted…
Google may have officially rolled out and launched the clippable feature for product snippets. We saw variations of this in the product results before and I thought it went live…
Danny Sullivan, Google’s Search Liaison, said that Google may soon target or penalize recipe collection pages using recipe structured data, when recipe structured data should be used on pages that…
Google’s flexible sampling solution that replaced the first-click-free solution for gated, subscription or paywalled content launched in 2017. Since then, many publishers use the structured data to communicate to Google…
Discover the benefits of Review Schema markup for SEO, how to implement it, and how to test it.
A couple of months ago, Google launched course info rich results in the Engish regions but now it may be rolling out beyond those regions. Some SEOs in India are…
We reported on three different Google algorithm updates this week, a bug one on January 9th and 10th, another one on January 5th and 6th, and also a local search…
Google has updated its structured data documentation to now use hashtags for @id references. If you don’t use hashtags, it is fine, but Google said it is “schema best practice…
Google’s revision of the SpecialAnnouncement structured data quietly changes what it was originally intended for The post Google Alters Purpose Of SpecialAnnouncement Structured Data appeared first on Search Engine Journal.
A couple of days ago, we reported that the FAQ rich results dropped out of the search results again, and now we are seeing the how-to rich results drop out…
The JobPosting structured data guidance section on how to notify Google of changes to job webpages was updated The post Google Clarifies Job Posting Structured Data Guidance appeared first on…
Google officially supports the suggestedAge property as an alternative to suggestedMaxAge and suggestedMinAge within its product structured data. Google says they added this support to make it more flexible for…
It looks like Google has stopped showing FAQ-rich results again. Yes, again. Google told us that FAQ-rich results in the Google search results will be shown for only authoritative sites….
Schema markup is a special code that helps search engines better understand your website content.
Authorship data is focus of Google’s changes to forum structured data documentation The post Google Forum Structured Data Update Focused On Authorship appeared first on Search Engine Journal.
As a reminder, in August, Google stopped showing the How-to rich results on the mobile search results, and then in September, they did the same for desktop results. Well, they…
Google has announced it now supports new structured data for vacation rentals, which adds rich results to the Google Search results for vacation rental listing pages. With that, Google also…
Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later…
Google has yet again launched new structured data named Organization structured data. This new Organization structured data merged the old logo and URL structured data for your business but also…
Google has announced new structured data for discussion forum and profile page structured data on Google Search, with new markup and also new Search Console reports. Also, with this change,…
Google introduces structured data markup for forums and profiles to improve search visibility. New Search Console reports can help you help monitor implementation. The post Google Highlights Forums & Profiles…
Google introduces structured data markup for educational videos to enhance search and provide users more relevant results. The post Google Announces New Structured Data For Educational Videos appeared first on…
Over the weekend I saw two SEOs notice that Google is showing FAQ-rich results more often since it recently announced it would only show these FAQ-rich results for the most…
Google has added the learning video rich results data to the Google Search Console performance reports. Google announced this news just minutes ago on X, saying, “Search Console will start…
Google added new recommendations for the video structured data documentation The post Google Updates Video Structured Data Guidance appeared first on Search Engine Journal.
Google announced a new way to communicate Structured Data which can help reduce the amount of code used on a page The post Google Now Allows Mixing Structured Data Formats…
Google upgraded the Rich Result Test now to support the validation of structured data for paywalled content. This means you can check live sites, any site, to see if they…
Google seems to have stopped showing rich results for event markup in the Google search results. The event lists are no longer showing up event URLs in the Google search…
Google adds paywall markup validation to the Rich Results Test tool, helping publishers clarify protected content. The post Google Adds Support For Paywalled Content In Rich Results Test Tool appeared…