Structured Data

Google has new structured data markup for car dealerships, it is called vehicle structured data. You can use it to communicate to Google information about your new car listings for…

We got another official Google ranking update, the September 2023 helpful content update. This week, we had our first post-Google core update tremors and fluctuations. After saying they would a…

In August, Google announced it would do away with How-to rich results on the mobile search results. Now, Google has decided to completely do away with How-to rich results both…

A month ago, Google told us that FAQ rich results in the Google search results will be shown for only authoritative sites but we waited over a month and nothing…

For the original iTunes version, click here. Google has a bug with the Google News Publisher Center where some publishers’ feeds were days behind…

Google said you will soon see fewer FAQ and HowTo rich results showing up in the Google Search results. Why? I assume because there is just too many of these…

Google has added back the edit code button to the Rich Results Test tool. Ryan Levering from Google posted this news on Mastodon saying, “Excited for this new button in…

Gary Illyes from Google said that having invalid schema markup does not hurt your rankings or your site. He said the worse case, if Google cannot parse the markup, it…

Over the past month or so, we’ve been seeing a huge drop in the number of FAQ rich results Google has been displaying both on mobile search and now desktop….

Google has updated the video structured data to say that the description property is no longer a required field. Instead, Google moved the description property item to the “recommended” section,…

Google has clarified in its search developer documents that JSON-LD, Microdata and RDFa are all fully supported forms for structured data and Google Search. Google wrote, “all three supported formats…

Google’s John Mueller was asked if there is a Google SEO preference to having your structured data connected in some graph or node array versus having them as individual elements…

Google has updated the article structured data help documentation by removing the 110-character limit from the headline properties. It now says, “Consider using a concise title, as long titles may…

Google has updated its learning video structured data documentation to no longer require the text field for Problem walkthrough videos and clips, now it is just recommended.

Google’s Danny Sullivan said that not only can a rich result manual action result in the removal of your rich results from displaying in Google Search but also it can…

Google has updated its review snippet structured data help documentation to recommend using dot separators in numerical review values over comma separators in numerical review values. Both dots and commas…

Google may be showing fewer rich results, specifically, FAQ rich results and possibly people also ask (although I think that is a bug with the tracking tools). RankRanger is showing…

Google has confirmed that it has relabeled many of the rich results issues in Google Search Console from “errors” to “warnings.” So you may see a bunch of errors being…

Google has confirmed that structured data is one of the many signals the search company uses to help identify if a page has product reviews content or not. This was…

Google announced a lot of new features and availability around shopping and product experiences in Google Search yesterday. Google expanded eligibility for merchant listing experiences, added more structured data properties,…

Google has removed the datePublished “recommended” property from the fact check structured data documentation. Google said, “Currently, date information isn’t used in the Fact Check rich result.”

Google has updated the Learning video structured data documentation to add the full list of supported academic values for educationalLevel. It now lists out the values per country, since each…

Google has clarified on its Local Business structured data help documentation that when you want to specify multiple types in Local Business structured data, specify them in an array and…

Google’s John Mueller said that adding video structured data to pages with videos on them will not make that video more prominent on that page. This comes from a video…

Google has added a new section to the Education Q&A structured data documentation for content guidelines. Google added three higher-level content guidelines around this type of structured data.

Rank Ranger reports show a significant drop again with the rich results for FAQs in the Google search results. Earlier this month 31% of the results the company tracked had…

Google has the gtin12 property to the Product structured data documentation in its help center. Note, the gtin12 property was always supported but Google just didn’t have it in the…

Google may be showing fewer reviews in the search result snippets, fewer review rich results, specifically when you filter by the shopping vertical. This seemed to happen right when Google…

Google may be displaying more people also ask rich results and showing fewer FAQ rich results. Semrush and RankRanger are reporting that there are big swings in some rich results…

Google now supports new structured data for pros and cons of editorial review pages. This new markup can be validated in the Rich Results testing tool and other Search Console…

As a reminder, back in 2016, Google updated its guidelines for using schema markup on your site with third-party reviews. Google reminded us in 2018 that this is not in…

Google has reiterated that when it comes to being eligible to show course rich results in Google Search, you need to have marked up at least three courses on your…

Google Search has added new content guidelines to the rich results help document. These new guidelines directly disallow you to markup product or content that are widely prohibited or regulated,…

We may have had another update, an unconfirmed Google Search algorithm update on June 27th and 28th. Google’s Danny Sullivan talked about how Google communicates about Google algorithm updates at…

Google has updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct…

This week, we dove more into the Google May 2022 broad core update, stories of those hit, how Google looks at the data prior to the rollout and more. Google…

Google has added new rich results for learning videos. Learning videos are videos that are aimed at students and teachers to discover and watch educational videos. They include educational level…

Google has posted a whole new section in the article structured data documentation for author markup best practices. These new best practices can help you communicate to Google the correct…

Google has officially suspended (pun intended) the job training rich results, this is something Google did by accident in January 2021 but now it is official. Google said they “ultimately…

RankRanger is reporting that Google is now showing FAQ rich results in the Google search results five percentage points more often. The data shows Google is showing these FAQs for…

Google’s John Mueller said that “rich results would not drop due to a slower response from the server.” He said this on Twitter when someone said they “lost 90% of…

Last week, we covered how Google now supports Education Q&A structured data as Google rich results in Google Search. Well now some folks who have implemented it are seeing Education…

Google has added a new page to its search developer documents for Education Q&A structured data. It seems similar to the Google Q&A structured data, do you remember when Google…

Google’s John Mueller was asked if Google allows for FAQ schema markup and structured data that appears in different sections of a blog post and that are not formatted as…

Lizzi Sassman and Martin Splitt brought on a special Google guest on their Google search off the record podcast to discuss structured data. The guest is named Ryan Levering who…

Google today has rolled out more specific, descriptive and contextually helpful names for the structured data error reporting it shows in Google Search Console rich result status reports, the Google…

Google posted a notice that it will now show warnings in the Google Search Console rich results report for when your structured data does not define the location for an…

Starting in mid-December, Google seemed to start showing more product rich results in the search results for many snippets even if those pages did not have product structured data on…

Google no longer supports time ranges for cook prep and total times times within recipe schema markup and structured data. Google said it removed the “guidance about specifying a range…

Now that some publishers, like Search Engine Land, are removing AMP because it is no longer a requirement for top stories inclusion, some are noticing weird changes to the publisher’s…

In 2013, Google launched its Structured Data Markup Helper tool to help site owners mark up their content with structured data without having to know how to code. Well, the…

Google has updated its logo structured data markup requirements again, this time to say your logo has to look good on a “purely white background.” So you need to test…

In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and in part two we…

Google added to the help documentation for the logo schema/structured data that you can now use ImageObject type to specify an organization logo. This is in addition to just the…