Craft compelling, accurate titles and meta descriptions that improve CTR without misleading users.
Tests show that removing meta descriptions may improve search engine traffic, although some say SEO tests are performative theater. The post SEO Rockstar “Proves” You Don’t Need Meta Descriptions appeared…
You can create the most helpful, well-optimized content on the web. But if you mess up the title tag, none of that will matter. The title tag is the blue,…
A title tag is an HTML element that provides a webpage title for search engines and internet browsers to use.
Find out what title tags and meta descriptions are and how they affect SEO in our guide. Learn how to write them correctly and avoid typical mistakes.
Google adds og:title to sources for generating search result titles, expanding use of Open Graph data beyond social media. The post Google Now Uses Open Graph Title Tag (og:title) For…
Google’s John Mueller shared an unexpected perspective on the ranking impact of title tags, clarifying their actual influence The post Google Says Title Tags “Maybe” Impact Rankings appeared first on…
Should H1 and title tags match? This is what Google recommends The post Google: Should H1 & Title Tags Match? appeared first on Search Engine Journal.
A meta description is a summary of a webpage that appears in search results and can largely impact CTR.
Get more traffic by finding and fixing duplicate meta descriptions. Find out how in this article.
Duplicate title tags occur when multiple pages on your site use the same title tag copy, which can harm SEO.
Google has updated its title links help documentation to say it is best to avoid including flight price information in title elements. Google said this is because flight prices rapidly…
Google’s John Mueller was asked if adding a language indicator to the meta title tag would have any impact on SEO and Google Search in any way. John Mueller replied…
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, “I’m sorry to tell you, those numbers…
How does replacing a CTA-focused meta description with a product-focused description affect the organic traffic to an online music store? Read the short blog post to find out.
We decided to see if changing the word “best“ from lowercase to uppercase in the title tags of category pages on the fishing site would increase organic traffic to this…
Google’s John Mueller said on Mastodon that using AI or ChatGPT blindly for title tag generation is not a great idea. But he did add that if you are running…
Title tags are an important part of on-page SEO because they help search engines understand the content of a webpage and its relevance to a user‘s search query.
We changed the title to “Best XX Gift Ideas“ on the pages of an online marketplace site. What do you think the result of this test was? Read this short…
Meta descriptions tell search engines and searchers what‘s on a webpage. Here‘s how to write a great one.
Is it testworthy, or is it untestworthy? There’s a fine line between optimizations and experiments. Testing something is an exercise in curiosity, whereas optimizing a thing is an act of…
Google introduces a new mobile-only search feature that only shows the name of a site instead of the entire title tag for the home page The post Google Replaces Title…
Would matching H1 with the most popular query help increase organic clicks to the pages of a travel site? Read the case study to find out.
The best practice for meta descriptions goes beyond using keywords. This is how to impress search engines and and site visitors. The post How To Create Awesome Meta Descriptions appeared…
A major online retailer wanted to test if adding a smiley emoji ? to the meta description would have a significant impact on organic traffic. What do you think?
Title tags remain an important part of SEO. But how much do they factor into Google’s ranking algorithms? Here’s what the professionals say. The post Are Title Tags A Google…
A title tag is HTML code that indicates the title of a page. Learn how to write effective title tags with Semrush.
Want to know if deleting numbers in some of your title tags affects search performance? Check out the test.
Google’s documentation for how to control search snippets was updated to include examples of good and bad meta descriptions. The post Google Updates Documentation On Meta Descriptions appeared first on…
Google has updated its meta descriptions help documentation to provide five examples of how to improve your meta descriptions. This was added yesterday, plus Google did some formatting updates to…
Want to know if having the text “(updated)” and the year at the beginning of the title would make people more likely to click on an organic result? Check out…
We decided to see if adding keywords to location tags is a guaranteed SEO win. Read to find out.
Using special characters or emojis in page titles and meta descriptions always generates a lot of discussion within the SEO community. “Is it advisable to use them?”, “Is it good…
Learn more about the test result from the most recent case study published by SplitSignal: “Deleting Duplicate HTML Titles” on an eCommerce site.
We added an “order” call to action to the title of some pages on a food ordering site. Check out the result of this SEO split test.
Google’s update to their documentation on how to control title tags in the search results makes the guidelines clearer The post Google Clarifies Title Tag Guidance appeared first on Search…
Optimizing meta descriptions is something that just about every SEO has devoted time and attention to at some point in their career. Learn more about how a small change can…
We decided to run an SEO experiment where we changed existing meta descriptions to make them shorter on an ecommerce site. CTAs and product categories stayed. Read this short case…
Google’s John Mueller answers if the Meta Description tag matters for ranking purposes? The post Google Answers if Meta Description Matters for Rankings appeared first on Search Engine Journal.
Google’s John Mueller was asked if you could use hashtags in meta descriptions? He responded on Twitter saying #sure. But the bigger question is, should you use hashtags in meta…
This blog post will investigate what poor factors that contribute to Google rewriting web page titles and meta descriptions in their search engine results.
We hypothesized, by adding the city and state of a local dispensary to that dispensary’s listing page, we’d see an increase in clicks.
Here is an interesting test from Microsoft Bing. The search company is testing placing a newspaper emoji and a magnifying glass emoji as the favicon in the title of the…
Writing a meta description is often a neglected part of SEO. However, the meta description has a big influence on your potential customers. If you want them to be appealed…
Over the years, many articles have been written about “best practices” for writing the perfect title tag. A topic that you often see is the use of capital letters. Should…
Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. The post Google On The SEO Impact…
The meta description can help search engines and people understand what a webpage is all about. But will it help you rank higher in search? The post Are Meta Descriptions…
As you may remember, in August 2021 Google changed the algorithm it uses to determine your title links (tags) in the search results and it caused a huge issue in…
Page titles have a large impact on click-through rates. A recent study shows Google rewrites page titles more than 60 percent of the time. The post Google Changes More Than…
Learn how to create awesome meta descriptions that help search engines understand your page’s content and inspire searchers to click through and visit your website. The post SEO Best Practices:…
Discover the right balance between incorporating important keywords with also matching the intent for the topic. Here are some tips on title tag optimization. The post Title Tag Optimization: A…
Google’s John Mueller answers question about 65 character limit on title tags for SEO and if it’s ranking related The post What Is The Best Title Tag Length For SEO?…
Here’s one of the worst title tag rewrites that I’ve seen: Great example of Google rewriting the title tag and getting it very wrong For non UK folk, the…
We changed “|“ to “-“ “Buy” to the title of product pages on an ecommerce site. Check out the result of this SEO split test.
Google’s John Mueller explains the status of title tags as a ranking factor and whether company name in titles has an impact The post Title Tags are a Tiny Ranking…
Google’s John Mueller suggested steps to take to fix title tags so that Google stops rewriting them The post How to Fix Google Title Tag Rewrites appeared first on Search…
We added a CTA “Shop“ to the meta description of location pages on a cannabis site. Did Google like it as much as people think?
We added “Buy” to the title of category pages on a beauty site. Check out the result of this SEO split test.
Let’s take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.
What Google recommends for title tags and if that influences why title tags are rewritten The post What’s Driving Google’s Title Tag Rewrites? appeared first on Search Engine Journal.
You may be feeling confused and more than a little frustrated after Google’s recent title rewrite update, but why is Google rewriting titles, and what can we learn from it?…
Google’s Title Tag Update is causing so much disruption that some have started calling it Titlepocalypse The post Google Title Tag Update Casualties Lose Search Traffic appeared first on Search…
Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. The post Google is Rewriting Title Tags…
Meta descriptions can still be important – but they aren’t always. Now, not all webpages need to have one. Here’s what you need to know. The post When (& When…
Learn more about the test result from the most recent case study published by SplitSignal: replacing “Side Effects: Common, Severe, Long Term” with “Side Effects: What are they?” in the…
Learn more about the test result from the most recent case study published by SplitSignal: replacing “You‘ll Love in 2021“ with “Online“ in the title tag for category pages of…