Latest SEO News & Tips From Ahrefs Blog

This is a sweeping generalisation, but it’s a useful one. You probably deserve a promotion, but on its own, that’s rarely enough to actually get you promoted. There are forces…

All of this work is done by our tireless Partnerships Manager, Igor Gorbenko. I spoke to him to extract everything he learned about partnerships. The first time we sponsored podcasts,…

SEO really has changed: SERPs are drowning in AI-generated content. Google’s algorithms seem biased towards big brands like Reddit. AI Overviews are siphoning clicks away from creators. Google is losing…

When we see organic traffic growing, it’s a good sign that customer interest is building and brand strategy is hitting the mark. If you want a playbook for growth, our…

From Crypto.com to Airwallex, Paddle, and Surfer, these battle-tested methods have fueled growth in competitive markets with limited resources. In this article, we share their best insights so you can…

Slowly disappearing are the days when just one search engine dominates over the rest. The Internet is fragmenting, and people may choose a search engine over others because of specific…

But search for “how to get customers,” and you’ll find yourself flooded with advice, tips, and tactics. It’s hard to know which one to choose, considering that you have limited…

Here’s why that happens and what it means. Please note: correlation does not imply causation and past performance is not indicative of future results. This article is for informational purposes…

I can answer one of those questions for you. (Sorry, the universe thing is above my pay grade.) I work at Ahrefs, and we pronounce Ahrefs like “H-refs”. It’s how…

But instead of panicking, you need a structured approach to diagnose the issue, take corrective action, and restore your site’s performance. Here’s exactly how to analyze a sudden drop in…

That’s why I’ve put together 7 SEO SOPs that will make your work faster, smarter, and more effective, from using AI to create quality content to investigating why your traffic…

To find the top trending EV companies in 2025 we calculated the percentage growth of organic traffic to their websites between January 1, 2024 and January 1, 2025 using Ahrefs…

To find the top trending startups in 2025 we calculated the percentage growth of their organic traffic to their websites between January 1, 2024 and January 1, 2025 using Ahrefs…

Content dates, traffic dips. It’s a tale as old as… web 1.0. But recently I’ve cottoned on to a new strategy that’s helping me claw back some of those lost…

We analyzed the traffic differences between sites driving greater than 10,000 visitors, between 1,000 and 9,999 visitors, and below 999 visitors per month, across the following seven AI chatbots: ChatGPT,…

Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors’ articles. If you aren’t…

AI-generated content isn’t as simple to spot as old-fashioned “spun” or plagiarised content. Most AI-generated text could be considered original, in some sense—it isn’t copy-pasted from somewhere else on the…

We’ve already covered how we planned the event from start to finish and how we promoted the event. This time round, it’s about how our events can be better next…

This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll learn how to use our backlink gap analysis template to…

It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a given industry…

Choosing an enterprise SEO platform can be complicated. Let’s look at what is involved in the decision-making process. Some popular enterprise SEO platforms include: With so many different platforms and…

I still believe that links should be a part of your SEO strategy, but they shouldn’t be your whole strategy. A while back, I answered the question, “Do links still matter…

Below I’ve laid out 11 workflows you can follow to measure the success of your brand awareness—including some little-known Ahrefs use cases. Brand awareness refers to a series of marketing…

Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid…

At Ahrefs, we have a team of extremely skilled (and very human) designers, but not everyone has that luxury. I wanted to know: are AI image generators useful for spinning…

And, unfortunately, the problems don’t end there—ChatGPT also serves up middle-of-the-road content, and charges you a fair whack for the privilege. Can you get the same (or better) functionality from…

I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here’s everything we did to promote the conference. You…

2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to…

Given that the site’s monthly traffic peaked at just ~23K (according to Ahrefs), that’s impressive! Curious how he did it (and how the rest of us mere mortals might be…

Ever since then, the idea of starting another affiliate site and getting serious about it has always been in the back of my mind. I’ve just never had the time…

In this article, I’ll share some examples of calculators that caught my attention and show you how I found them. (And how you can make one, too.) Key stats The…

  I ran this test for two reasons: As a human being, I want to use the best search engine around. I spend my life on the internet. I want…

It wasn’t just a conference; it was an entire week of events. From Monday to Wednesday, we ran two paid workshops per day and then the conference on Thursday and…

But often, brand monitoring is more than just responding to comments that mention your brand—it’s about understanding customer sentiment and using feedback to shape your brand reputation in real-time. Whether…

Calculating SEO potential can be complex and time-consuming. But this is where my free SEO Potential Bot comes in. This simple tool automates the process of analyzing keywords, modeling ranking…

In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today. Hopefully, you’ll find them useful (…and maybe even…

Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short…

Here they are, starting with those with confirmed dates for 2025. Next event: April 10-11, 2025Location: Brighton, UKPrices: £275 (+VAT) BrightonSEO is a search marketing conference held twice a year…

Thanks to the following founders for sharing feedback on this guide: You already know that you need SEO, but it’s worth reiterating the benefits. SEO can help you: Some startups…

The news came after Glenn Gabe shared a “stop-the-presses” post, revealing that Google had penalized various affiliate directories through a spate of manual actions. Parasite SEO usually occurs when users…

I am a thought leader. I feel gross for typing those words. But here’s something that feels less gross to type: over the past decade, I have been lucky to…

Here are some holiday marketing strategies you can use: When I asked for the best marketing strategies for 2024’s holiday season on LinkedIn, Kaj Kandler told me to make preparations…

Low-hanging fruit SEO opportunities can help you: Here are 12 SEO quick wins you can implement today. It’s always easier to move something that’s already in motion. Shifting something from…

When we published our list of 50 trending tech startups, surprise surprise—AI companies topped the list. In fact, AI is so hot right now that I decided to add hundreds…

Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the…

In fact,  I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China,…

We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact…

In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search alternative to Google.” And market projections back this up: You might resent AI chatbots…

Here’s how we built this list (and how you can do the same using Ahrefs): Here are the 10 startups with the greatest growth in branded search volume in the…

For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least…

Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in. Learn more…

What does that entail exactly? I don’t know. In fact, Sam Oh asked me yesterday what the title of this post would be. “Is it like…Ahrefs Evolve 2024: Recap of…

To identify these trending products, we analyzed the growth in search volume of 28.7 billion keywords in Google searches within the United States over the past three months. Our final…

One way in is to identify and rank for trending keywords before these big sites catch up and dominate the SERPs. Here’s how you can discover trending keywords for your…

While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next steps. Let’s…

In this article, we’re looking at bootstrapped SaaS companies that gained the greatest amount of referring domains in the past year. Bootstrapped businesses generally don’t have huge budgets to spend…

Sometimes, it’s a short-term play, like an ecommerce store creating buzz before launching a new product. Other times, like with B2B marketing, it’s a long-term play to engage out-of-market audiences….

These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For…

Here are the tactics they shared, how to do them, and tips for success. How to do it Let’s say you were doing this for MailChimp. You might want to…

Here are the tips they shared and how to do them. How to do it Don’t try to do this manually. Use a WordPress plugin to automate it. Neither of…

These are the 100 most asked questions on Google, along with their monthly search volumes. Top Google questions by growth Many popular questions don’t change from year to year. For…

As research for this article, I’ve asked eight top hiring managers to share the #1 SEO interview question they’re asking candidates right now, so you can understand what types of…

The best illustration of this is that out of over 4.5M keywords that Zillow ranks for, bringing them an estimated 32.7M visits from search, the top keyword is “zillow”. And…

Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect strategy. But it’s also imperfect. As a public company, NerdWallet…

In this post, you’ll see the data behind nine successful PR campaigns, and hopefully get some inspiration for your next press idea. 9 popular PR campaign examples This list is…

The basic formula for calculating TAM is: Understanding TAM helps you figure out the size of your market and the amount of money you could make if you captured all…

Here’s what they said: Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola First published: 6 November 2009 Recommended by: Aleyda Solis Here’s why Aleyda recommended this book: Author: Eli Schwartz First…

I received 107 replies and had the opportunity to explore where people draw the line between basic and advanced skills in our industry. Here’s everything people considered advanced, ranked based…

Here’s the thing: We previously ran the exact same study for Wix and it did well. So we decided to replicate it for Squarespace. Quite innocuous, right? Turns out it…

Is SEO dead and should you panic? Or is everything a big hoo-ha and there’s nothing to worry about? Here’s everything we know about Google’s AI Overviews to date: Google’s…

After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their…

In this post, I’ll show you how I found and optimized my post for these related keywords. Related keywords are words and phrases closely linked to your main keyword. There…

I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really responds to. In this article, you’ll learn…

Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list. You’re barely afloat when…

When spending this kind of money per click, the cost of gaining new cases can quickly skyrocket. Since SEO focuses on improving your visibility in the unpaid areas of search…

…and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year. This is a list…

As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO). It…

1. OnlineGeniuses Members: 49,000+ How to join: Fill out this form on the website Cost: Free Online Geniuses is a vibrant, free Slack community dedicated to SEO & digital marketing….

In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled…

Meet our Starter plan: a $29/month offering that’s great for SEO beginners who are looking to go beyond the basics offered in our free Ahrefs Webmaster Tools plan. Here’s what…

In fact, according to Kevin Indig, travel was the fifth largest industry on the web by organic visibility in June 2024. If you want to generate more bookings or get…

More people are trying to “pass the human check”, either to make AI content suck a little less or to blag AI content detection tools. The process of “humanizing AI…

Focus on these two areas to create a website that people will want to visit, return to, and tell their friends about. If the site offers the type of content…

Getting diners through the door, then, is a game of ranking well for these types of queries. Here are a few ways to do this, backed by concrete research and…

In this article, we’re focusing on bootstrapped software companies—those who have never raised external funding. All SEO data featured here comes piping hot from the Ahrefs API. This is a…

Here’s their personal roadmap for speaking on the biggest stages, building your personal brand, and even getting flown around the world on someone else’s dollar. Big dreams often start with…

Search engines are increasingly ruthless when it comes to the quality of the sites they allow into the search results. If you don’t grasp the basics of optimizing for web…