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White Hat SEO: How to Play by the Rules

In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics. White hat SEO…

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Linktree SEO Case Study: The Rise, Fall, & Future

  Let’s find out. Linktree says it has over 35 million users.  It built its brand by creating a platform where content creators can share multiple links to their social…

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Top-of-the-Funnel Marketing Explained: How to Attract Customers

Each marketing funnel is split into three stages: Today, we’ll be talking about top-of-the-funnel marketing. Top-of-the-funnel marketing refers to the marketing strategies and tactics used to create awareness of your…

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Single-Page Websites and SEO: The Essential Guide

In this article, we’ll define what a single-page website is, review whether it is good or bad for SEO, and run through some top SEO tips for single-page websites. A…

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Affiliate Marketing for Bloggers: How to Earn Big

I’ve been monetizing my blogs with affiliate marketing for over 10 years and even recently sold one of my affiliate-monetized blogs for multiple six figures. It can be a lucrative…

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30+ Content Creation Tools to Streamline Your Workflow

I’ve personally published thousands of articles across dozens of blogs, recorded hundreds of videos, and posted who even knows how many photos. Creating that much content takes a lot of…

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How to Get on the First Page of Google in 2023

In fact, almost all of the traffic to our blog comes from first-page Google rankings: Unfortunately, nobody can guarantee first-page Google rankings. But you can improve your chances of getting…

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10 Things You Can Do in Ahrefs for Free

  In this article, I’m going to walk you through each tool and when to use it. Setting up your website for success means starting with the basics: making sure…

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SEO Writing Tools (Do You Really Need Them?)

  If your goal is to rank high on Google, writing content without targeting any keywords is risky. You can get lucky, but ranking in Google without proper targeting will…

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7 Affiliate Marketing Examples & Why They Work So Well

  But what makes a good affiliate marketing website? What products does it promote? And how does it get people to visit and purchase its recommendations? To answer these questions,…

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5 Types of Blogs That Make Money

Looks like professional blogging may actually be a good idea. You can make a full-time income or a decent side income. You can even own several blogs, hire copywriters, and…

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Does Going Viral Help With SEO? Not Really

Spoiler alert: I was wrong.  There has to be some merit to it though, right? Even Google’s John Mueller seems to be on board with digital PR. To learn more,…

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11 Easy-to-Follow Tips to Optimize Your Blog Posts for SEO

But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post….

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9 SaaS Marketing Strategies for Sustainable Growth

  We’ll talk about nine marketing strategies that are perfect for achieving and maintaining sustainable growth.   Product-market fit (PMF) is when a business has confirmed signals that its product…

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SEO for a New Website: 8 Important Steps

Here are all the steps you should take: It’s easy to overcomplicate the process of choosing a domain. But choosing a branded domain that is short and memorable works better…

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Spy on Your Competitors ?️ (How Do You Do It?)

  It’s simple—you can use a tool like Ahrefs to find out. If you want to get an overview of the organic search competition in your industry, the first step…

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E-commerce Marketing 101: How to Maximize Sales

Plus, knowing the basics of marketing can get you ahead of the competition, and it’s valuable to have a base understanding if you ever hire marketing roles for your company….

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The 29 Best WordPress Plugins (Organized by Category)

However, over 60,000 WordPress plugins are available, and more are released every day. Plus, installing too many plugins can cause slow website loading speeds, so you want to avoid adding…

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The 9 Best Keyword Research Tools

In this post, you’ll learn how to do these tasks with nine free keyword research tools. The best free keyword research tools Keyword Generator shows up to 150 keyword ideas….

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20 Lesser-Known (Yet Powerful) Ahrefs Hacks

To help you get the most out of Ahrefs, we’ve put together 20 lesser-known use cases that can immediately enhance your SEO efforts. Are you wondering what people around the…

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10 Websites That Tried to Fool Google (And Failed)

  Here are 10 extraordinary examples of websites that failed to fool Google.   Key stats  Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired…

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SEO for Multiple Locations (Beginner’s Guide)

Let’s get started.   Multiple location SEO (MLS) is the process of optimizing your business’s organic search presence for multiple geographic locations. It may sound complicated, but it’s similar to…

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Marketing Automation Tools (That Save You Time)

Here are my (and the Ahrefs team’s) top tools that help you work smarter—not harder. Many SEOs dream of automating their business, but how much of SEO can you actually…

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8 Most Important Types of Keywords for SEO

  If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find…

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5 Questions With Kevin Indig

To kick things off, we chatted with Kevin Indig, who shared about his start in the industry, advice for aspiring SEOs, plus a DALL-E sketch that would put Leonardo da…

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Keyword Tracking Tools (To Suit All Budgets)

  Let’s look at the options. It’s easy to get started tracking keywords with Ahrefs. We have two core ways to track keywords to suit most budgets and businesses: Free…

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Get These 6 Types of Backlinks (+ 4 Types to Avoid)

Because when it comes to building the wrong links, this can be a costly error that can seriously damage your site or, worse, a client’s. This article will help you…

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Content Marketing Goals: How Many & Which Ones

  First, it mistakes goals for outcomes of content marketing.  Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality.  In this article,…

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20 Online Business Ideas That Actually Work

I’ve started over half a dozen online businesses in my life (three of which were highly successful, and one of which I sold for multiple six figures). What I’ve learned…

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7 Marketing Objective Examples (+ How to Set Yours Right)

It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time. Deciding where your marketing focus should be…

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12 Things That Only Ahrefs Can Do

It’s a fair question but a tough one to answer because there are just so many things to compare. So instead of filling out one of those classic “us” vs….

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Content Research: 9 Actionable Tips to Master It

When I started my career as a writer, I didn’t focus much on content research. My focus was always on completing the first draft as soon as possible. But with…

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What Do SEO Agencies Do? (And Tips for Choosing One)

Let’s get started. The main service an SEO agency will provide is improving your website’s visibility on the search engine results pages (SERPs).  More search visibility means more organic traffic…

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Marketing Funnels: Everything You Need to Know

In this guide, I’ll show you everything you need to know about marketing funnels. Let’s get started. A marketing funnel is a visual representation of the stages a customer goes…

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Mastering Website Navigation: The Ultimate Guide

First, it affects your user experience—helping users find what they want will result in more conversions.  Second, it helps search engines. Because good navigation will help them better understand how…

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9 Common Technical SEO Issues That Actually Matter

If you’d like to follow along, get Ahrefs Webmaster Tools and Google Search Console (both are free) and check for the following issues.     Indexability is a webpage’s ability to…

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How to Automate Dull SEO Tasks

With the right tools, however, you can automate various SEO processes—and free up resources for tasks that need more creative, human input. In this post, I’ll share two examples of…

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Indirect Marketing: Definition, Types, & Examples

Instead, it focuses on activities that generate brand awareness, build relationships with potential customers, and nurture them to eventually buy from you. Indirect marketing relies on the assumption that potential…

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How to Make Money With SEO

Want to know some of the best ways to monetize your SEO skills? Let me show you how. Selling productized SEO services or, in other words, creating standardized versions of…

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Resume for an SEO Specialist

Let me show you how. To get started, simply go to my SEO resume template and make a copy of it so you can follow along.    Let’s start by…

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Quora Ads: Over $200K Spent. Here’s What I Learned

I’ve been using Quora Ads since it began in 2017, spent over $200K advertising for three global brands, and given lectures on how to succeed in it. I’ve managed campaigns…

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How to Do a SERP Analysis

It’s important because not all keywords are created equal. Some are harder to rank for than others, so you must choose wisely. In this guide, you’ll learn how to analyze…

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9 Tactics to Increase Brand Awareness (Tried & Tested)

Countless tactics can increase your brand awareness. Technically, any piece of your marketing communication can be the first time someone from your target audience hears about you. But we’ll focus…

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SEO Automation: 9 Tasks That Save You Time & Money

SEO automation is the process of using software to perform repetitive SEO activities you previously did manually, saving you time to work on SEO strategy and execution. In this article,…

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The 5 Best Long-tail Keyword Generator Tools

Thanks to their low popularity, they’re often less competitive and easier to rank for than short-tail keywords. This makes them an excellent target for new websites. In this guide, you’ll…

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How to Use Google Keyword Planner in 2023

In this guide, you’ll learn how to get some serious SEO value from Keyword Planner.  Google Keyword Planner is free. All you need is a Google Ads account to use…

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How Zapier Built a Content Marketing Machine

That was the challenge I faced when I became the second member of Zapier’s editorial team in 2014. Zapier’s team had built a tool to automate your tedious business tasks….

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How Many SEO Keywords Should a Page Really Target?

In the rest of the article, I’ll explain why and how.   Going forward, we’ll differentiate between two kinds of keywords.  The primary keyword, also called the target keyword, is…

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Niche Site Ideas

Let’s get started. Hikers turn to Google for all kinds of inspiration. For example, if we search Ahrefs’ Keywords Explorer for “best bikes in” and check the Matching terms report,…

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Is SEO Dead? Heck NO. Here’s Why

Here’s a flowchart to drill home the message: So… why do people keep saying it is?  Let’s discuss. People often say that SEO is dead because they find it increasingly…

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How to Fit SEO Into Your Marketing Strategy

In my case, this is SEO. Having worked with several businesses and top brands over the past few years, I’ve learned that some specialists and marketing generalists are: Cannibalizing efforts…

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How to Choose an Enterprise SEO Tool

  Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress. Let’s…

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How to Perform a Competitor Link Analysis in 3 Steps

Performing this kind of analysis allows you to find sites that commonly link to websites similar to yours. If you look at well-ranking competitors and they have a lot of…

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DIY SEO: A Basic 5-Step Guide That Anyone Can Follow

No one had any marketing experience either. Being the only person who had read a couple of marketing books, I was put in charge of the marketing strategy.  Without any…

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7 Simple Steps to Grow Your Online Business

But growing an online business can be challenging. There’s a decent learning curve, and the way people interact with the digital world is constantly changing. I’ve personally grown three separate…

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7 Successful B2B Content Marketing Examples You Can Learn From

Depending on their goals, resources, target audience, and so on, different companies do content marketing differently.  In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done…