Ahrefs

How to Achieve Product-Market Fit (5 Steps)

Step 2. Specify the features of your minimum viable product Once you’ve clearly defined the problem you want to solve, the next step is identifying the set of features that…

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SEO vs. SEM: What’s the Difference?

Both SEO and PPC are ways to market your business in search engines. So both are types of search engine marketing (SEM). In this guide, you’ll learn how to create…

Ahrefs

Music Marketing: A Simple (But Complete) Guide

Every band, solo artist, songwriter, producer, record label, venue, and promoter should have a firm grasp of the four Ps—product, price, promotion, and place (distribution)—if they want their music to…

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How Mid-funnel Content Can Be Your Secret SEO Weapon

For instance, AI Overviews and the commoditized answers Google serves directly in search results mean fewer top-of-funnel clicks reach websites. There are also fewer clicks for bottom-of-funnel keywords as Google…

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The Only 3 Keyword Monitoring Tools You Need

   Hence, marketers use keyword monitoring tools for two purposes: In this article, I’ll go through three tools you’ll need to get both jobs done (and even a bit more)….

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How To Find and Fix Orphan Pages (the Right Way)

These pits of technical site errors, littered by several generations of previous agencies, slow down and hinder SEO efforts and progress. And when you’re the one tasked to clean it…

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Get These 6 Types of Backlinks (+ 4 Types to Avoid)

Because when it comes to building the wrong links, this can be a costly error that can seriously damage your site or, worse, a client’s. This article will help you…

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Shotgun or Sniper? Choose Your SEO Outreach Tactic

Links are a major Google ranking factor. Even if they weren’t, a link from a popular website back to yours would send visitors to your site—and make your company and…

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9 Best Affiliate Programs for Beginners (Any Niche)

That’s why we created this guide to the best affiliate marketing programs for beginners. Here, you’ll find all the information you need to get started in affiliate marketing. Throughout this…

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Broken Link Building: The Complete Guide

But it’s not entirely foolproof, and there’s some nuance to doing it well. In this guide, you’ll learn how to get backlinks from broken link building. But first, let’s cover…

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How to Learn SEO (Complete Roadmap)

Here’s the roadmap we’ll cover in this guide: Let’s get to it. Learn SEO fundamentals Put your knowledge into practice Deepen your SEO knowledge Keep your finger on the pulse…

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Product Marketing: What It Is & How It Works

Because product marketing is closely related to some other roles in marketing, it’s not that obvious what product marketing is really about. That being said, once you learn what product marketers…

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15 Quick SEO Wins (To Improve Your Rankings)

  Implement these 15 quick SEO wins to rank higher on search engines and get more traffic.   You should be able to do each within an hour. Let’s get…

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6 Web Analytics Tools to Level up Your Site

  There are more website analytics tools than you’ll ever require. So here’s a list of the only six tools you’ll need based on the type of data you should…

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Brand Monitoring: 3 Must-Track Areas for Success

But often, brand monitoring is more than just responding to comments that mention your brand—it’s about understanding customer sentiment and using feedback to shape your brand reputation in real-time. Whether…

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How to Get Customers (There Are Only 4 Ways)

But search for “how to get customers,” and you’ll find yourself flooded with advice, tips, and tactics. It’s hard to know which one to choose, considering that you have limited…

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Share of Search: How to Calculate, Use, And Improve It

For example, let’s say your brand gets 20,000 searches in a month, and your three main competitors get 15,000, 10,000, and 5,000 searches, respectively. The total branded search volume in…

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B2B Marketing: The Beginner’s Guide

  In this guide, you’ll learn how to create a B2B marketing strategy and what tactics you should use. We’ll also look at some successful B2B marketing examples. But first,…

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How to Detect (and Deflect) Negative SEO Attacks

While it’s very unlikely these days, negative SEO could be the culprit. But before we talk about detecting, deflecting, and fighting negative SEO, let’s make sure we understand what it…

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Top 100 Most Visited Websites (US and Worldwide)

We’ve pulled the top 100 most visited sites by organic traffic from our database. YouTube is the most visited website, with an estimated ~4.5 billion monthly organic visits. Most other…

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AI Traffic Has Increased 9.7x in the Past Year

Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going by our new custom event tracking in Web Analytics). I wanted to see if…

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How to Choose an Enterprise SEO Tool

  Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress. Let’s…

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How to Do Keyword Optimization for SEO (3 Steps)

It’s a fundamental process in SEO because Google aims to serve the most relevant content to its users. In this post, you’ll learn how to optimize your new and existing…

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15 Effective Marketing Tactics Anyone Can Use

  In this article, you will find 15 tried and tested marketing tactics that don’t require experience in marketing. Organic traffic from Google is one of the best kinds. It’s…

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How to Create Great Content for Search

Great content needs to be useful and memorable. It has to go beyond other content in a way that shows real expertise. With brand-new content, you have an uphill battle….

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PPC Spying: 7 Ways to Spy on Your Competitors’ Ads

In this article (for your eyes only), I’ll share what PPC spying is, why it’s important, and share seven ways you can start spying on your competitors’ paid search campaigns….

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Internal Links for SEO: An Actionable Guide

  In this guide, I’ll explain what internal links are, how to set up an internal linking structure, and how to strategically use them in SEO.  Internal links take visitors…

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9 Common Technical SEO Issues That Actually Matter

If you’d like to follow along, get Ahrefs Webmaster Tools and Google Search Console (both are free) and check for the following issues.     Indexability is a webpage’s ability to…

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Our 9 Best ChatGPT Alternatives for 2025 (So Far)

And, unfortunately, the problems don’t end there—ChatGPT also serves up middle-of-the-road content, and charges you a fair whack for the privilege. Can you get the same (or better) functionality from…

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8 Easy (But Effective) Ways to Grow Your Email List

You can make money at the click of a button whenever you need to with a strong email list. Unlike other marketing channels, you have full control and ownership here….

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15 Unique Ways to Check Competitor Website Traffic

Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them,…

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The Best AI Content Optimization Tools for 2025

Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors’ articles. If you aren’t…

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5 Smart Ways to Spy On Your Competitors’ Ads

This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You…

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Should You Buy Backlinks in 2022? It Depends

This is why many people turn to buying backlinks.  But if you’ve been offered links in exchange for money, should you do it? Is it worth the price? Or will…

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What Is Link Bait? 7 Successful Examples

  That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all pages will earn them. But there is a certain type…

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SEO for Lawyers & Law Firms: The Complete Guide

But first, let’s answer an important question… SEO (search engine optimization) is the practice of growing a website’s traffic from organic search results. The end result of SEO is more…

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The Website Migration Guide You Need To Read

There are many different kinds of migrations, but the basic steps for planning and troubleshooting are similar. Migrations can be highly complex as they often involve many people and moving…

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7 Simple Steps to Grow Your Online Business

But growing an online business can be challenging. There’s a decent learning curve, and the way people interact with the digital world is constantly changing. I’ve personally grown three separate…

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How to Build a Keyword Strategy [Free Template]

There are many ways to do it, but all methods pretty much boil down to finding keywords that:  Potential customers are searching for. Have value for your business. Are within…

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Marketing Analytics: The Simple Guide

If you’re doing digital marketing, you’re swimming in a vast pool of actionable data. But if you’re not using tools and techniques to discover, analyze, and interpret this data, then…

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HTTP Status Codes: The Complete List

The status codes are how your client and a server communicate with each other. You can view any page’s HTTP status codes for free using Ahrefs’ SEO Toolbar by clicking…

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17 Proven SaaS Marketing Strategies From 11 CMOs & Founders

From Crypto.com to Airwallex, Paddle, and Surfer, these battle-tested methods have fueled growth in competitive markets with limited resources. In this article, we share their best insights so you can…

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How to Become an Affiliate Marketer (5 Steps)

But how does one become an affiliate marketer? Does it cost anything to get started? How long does it take to actually make money? I’ve been in affiliate marketing for…

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Bidding on Branded Terms Increases Clicks by 18.3%

Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid…

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The 8 Best AI Detectors, Tested and Compared

There are tons of AI detectors available. And, while ours is the only one that can also show you any webpage’s backlinks and estimated search traffic, how the page content…

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How to Create a Winning Blog Content Strategy in 7 Steps

Drive traffic to your business. Increase awareness of your brand and products. Bring new customers your way. Educate and nurture your customers and prospects. Help you become a thought leader…

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10 Skills Every SEO Pro Needs for Success

If you aspire to become an SEO pro or want to take your SEO career to the next level, there are specific competencies you need to master. If you want…

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8 Most Important Types of Keywords for SEO

  If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find…

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Coming soon: Patches in Site Audit

What are Patches? Patches are fixes for your website that you can create and make directly in Site Audit issue reports.  Did your pages get flagged for having too-short meta…