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Personal Brand: What It Really Is & How to Build One

I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. A personal brand is how people perceive you and what you’re…

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How to Automate Dull SEO Tasks

With the right tools, however, you can automate various SEO processes—and free up resources for tasks that need more creative, human input. In this post, I’ll share two examples of…

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30+ Content Creation Tools to Streamline Your Workflow

I’ve personally published thousands of articles across dozens of blogs, recorded hundreds of videos, and posted who even knows how many photos. Creating that much content takes a lot of…

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Linktree SEO Case Study: The Rise, Fall, & Future

  Let’s find out. Linktree says it has over 35 million users.  It built its brand by creating a platform where content creators can share multiple links to their social…

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Content Marketing for SaaS: The Ahrefs Guide

  Despite that, there is no one way to do content marketing for SaaS. Each SaaS operates in a different market with different customers, pain points, and needs.  As a…

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Link Building Outreach for Noobs

For example, here’s an outreach email we sent as part of a broken link building campaign: In this guide, you’ll learn how to get started with link outreach and how…

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How to Use Ahrefs and ChatGPT to Improve Your SEO

Here are some of the best use cases. If a page is outranking you, it could be because it covers important subtopics searchers want to see (while you don’t). Here’s…

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10 Major SEO Mistakes (And How to Avoid Them)

  If you are, you should be aware. These are big mistakes—ones that could affect your chances of ranking higher on the search engines. Continue reading to find out if…

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How to Build a Topic Cluster in 10 Minutes

Don’t worry, they’ll tell you. Lots of SEOs seem to be raving about the benefits of topic clusters at the moment. But do topic clusters live up to the hype,…

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36 Free SEO Tools for DIY SEOs

Add these 36 free SEO tools to your SEO toolkit. Monitor your website’s SEO health, see who’s linking to you, and learn what your website is ranking for on Google….

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How to Achieve Product-Market Fit (5 Steps)

Step 2. Specify the features of your minimum viable product Once you’ve clearly defined the problem you want to solve, the next step is identifying the set of features that…

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Music Marketing: A Simple (But Complete) Guide

Every band, solo artist, songwriter, producer, record label, venue, and promoter should have a firm grasp of the four Ps—product, price, promotion, and place (distribution)—if they want their music to…

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The Only 3 Keyword Monitoring Tools You Need

   Hence, marketers use keyword monitoring tools for two purposes: In this article, I’ll go through three tools you’ll need to get both jobs done (and even a bit more)….

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How To Find and Fix Orphan Pages (the Right Way)

These pits of technical site errors, littered by several generations of previous agencies, slow down and hinder SEO efforts and progress. And when you’re the one tasked to clean it…

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How to Get SEO Buy-In: 7 Actionable Tips

At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects. Start by…

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Broken Link Building: The Complete Guide

But it’s not entirely foolproof, and there’s some nuance to doing it well. In this guide, you’ll learn how to get backlinks from broken link building. But first, let’s cover…

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How to Learn SEO (Complete Roadmap)

Here’s the roadmap we’ll cover in this guide: Let’s get to it. Learn SEO fundamentals Put your knowledge into practice Deepen your SEO knowledge Keep your finger on the pulse…

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Product Marketing: What It Is & How It Works

Because product marketing is closely related to some other roles in marketing, it’s not that obvious what product marketing is really about. That being said, once you learn what product marketers…

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B2B Marketing: The Beginner’s Guide

  In this guide, you’ll learn how to create a B2B marketing strategy and what tactics you should use. We’ll also look at some successful B2B marketing examples. But first,…

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How to Detect (and Deflect) Negative SEO Attacks

While it’s very unlikely these days, negative SEO could be the culprit. But before we talk about detecting, deflecting, and fighting negative SEO, let’s make sure we understand what it…

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How to Choose an Enterprise SEO Tool

  Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress. Let’s…

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How to Do Keyword Optimization for SEO (3 Steps)

It’s a fundamental process in SEO because Google aims to serve the most relevant content to its users. In this post, you’ll learn how to optimize your new and existing…

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Enterprise Sites Are Where Technical SEO Shines

Enterprise websites are where technical SEO shines. There’s so much money at stake. One mistake can keep millions of pages out of the index or remove an entire site from…

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How to Create Great Content for Search

Great content needs to be useful and memorable. It has to go beyond other content in a way that shows real expertise. With brand-new content, you have an uphill battle….

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15 Easy SEO Tips for Higher Rankings

Below are a few simple SEO tips to help you do that.  Many things affect ranking difficulty. But if you see pages from similar caliber sites in the top five…

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The Simple (But Complete) Guide to Video Marketing

Today, we have more than 300,000 subscribers and 14 million views, and that has led to thousands of new customers. For a “boring” industry like SEO, I’d like to think…

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Internal Links for SEO: An Actionable Guide

  In this guide, I’ll explain what internal links are, how to set up an internal linking structure, and how to strategically use them in SEO.  Internal links take visitors…

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8 Easy (But Effective) Ways to Grow Your Email List

You can make money at the click of a button whenever you need to with a strong email list. Unlike other marketing channels, you have full control and ownership here….

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Should You Buy Backlinks in 2022? It Depends

This is why many people turn to buying backlinks.  But if you’ve been offered links in exchange for money, should you do it? Is it worth the price? Or will…

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What Is Link Bait? 7 Successful Examples

  That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all pages will earn them. But there is a certain type…

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SEO vs. SEM: What’s the Difference?

Both SEO and PPC are ways to market your business in search engines. So both are types of search engine marketing (SEM). In this guide, you’ll learn how to create…

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9 Common Technical SEO Issues That Actually Matter

If you’d like to follow along, get Ahrefs Webmaster Tools and Google Search Console (both are free) and check for the following issues.     Indexability is a webpage’s ability to…

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7 Simple Steps to Grow Your Online Business

But growing an online business can be challenging. There’s a decent learning curve, and the way people interact with the digital world is constantly changing. I’ve personally grown three separate…

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How to Build a Keyword Strategy [Free Template]

There are many ways to do it, but all methods pretty much boil down to finding keywords that:  Potential customers are searching for. Have value for your business. Are within…

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Marketing Analytics: The Simple Guide

If you’re doing digital marketing, you’re swimming in a vast pool of actionable data. But if you’re not using tools and techniques to discover, analyze, and interpret this data, then…

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Get These 6 Types of Backlinks (+ 4 Types to Avoid)

Because when it comes to building the wrong links, this can be a costly error that can seriously damage your site or, worse, a client’s. This article will help you…

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Shotgun or Sniper? Choose Your SEO Outreach Tactic

Links are a major Google ranking factor. Even if they weren’t, a link from a popular website back to yours would send visitors to your site—and make your company and…

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How Mid-funnel Content Can Be Your Secret SEO Weapon

For instance, AI Overviews and the commoditized answers Google serves directly in search results mean fewer top-of-funnel clicks reach websites. There are also fewer clicks for bottom-of-funnel keywords as Google…

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HTTP Status Codes: The Complete List

The status codes are how your client and a server communicate with each other. You can view any page’s HTTP status codes for free using Ahrefs’ SEO Toolbar by clicking…

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SEO for Lawyers & Law Firms: The Complete Guide

But first, let’s answer an important question… SEO (search engine optimization) is the practice of growing a website’s traffic from organic search results. The end result of SEO is more…

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15 Quick SEO Wins (To Improve Your Rankings)

  Implement these 15 quick SEO wins to rank higher on search engines and get more traffic.   You should be able to do each within an hour. Let’s get…

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6 Web Analytics Tools to Level up Your Site

  There are more website analytics tools than you’ll ever require. So here’s a list of the only six tools you’ll need based on the type of data you should…

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How to Become an Affiliate Marketer (5 Steps)

But how does one become an affiliate marketer? Does it cost anything to get started? How long does it take to actually make money? I’ve been in affiliate marketing for…

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Top 100 Most Visited Websites (US and Worldwide)

We’ve pulled the top 100 most visited sites by organic traffic from our database. YouTube is the most visited website, with an estimated ~4.5 billion monthly organic visits. Most other…

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How to Create a Winning Blog Content Strategy in 7 Steps

Drive traffic to your business. Increase awareness of your brand and products. Bring new customers your way. Educate and nurture your customers and prospects. Help you become a thought leader…

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15 Effective Marketing Tactics Anyone Can Use

  In this article, you will find 15 tried and tested marketing tactics that don’t require experience in marketing. Organic traffic from Google is one of the best kinds. It’s…

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React SEO: Best Practices to Make It SEO-Friendly

React and other similar libraries (like Vue.js) are becoming the de facto choice for larger businesses that require complex development where a more simplistic approach (like using a WordPress theme) won’t satisfy the…

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How to Get a Job in SEO

I’ve also interviewed lots of exceptional candidates and some not-so-great candidates for SEO roles. So what exactly does it take to get a job in SEO? And what separates the…

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Local SEO: The Complete Guide

But what is local SEO, how does it work, and which ranking factors matter? In this guide, you’ll learn how to rank your business on local search to get more…

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What is Growth Marketing? A Beginner’s Guide

This integration of product and marketing was new at the time. Sean Ellis, then DropBox’s first marketer, coined it “growth hacking.” Another marketer, Andrew Chen, followed on by calling growth…

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Marketing Automation Tools (That Save You Time)

Here are my (and the Ahrefs team’s) top tools that help you work smarter—not harder. Many SEOs dream of automating their business, but how much of SEO can you actually…

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How to Do an SEO Competitor Analysis

In this post, you’ll learn how to find that information with an SEO competitor analysis. An SEO competitor analysis is where you dig into the SEO strategies of your competitors….

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5 Questions With Kevin Indig

To kick things off, we chatted with Kevin Indig, who shared about his start in the industry, advice for aspiring SEOs, plus a DALL-E sketch that would put Leonardo da…