Latest SEO News & Tips From Ahrefs Blog

So, I asked our team for recommendations for a well-balanced SEO API stack that covers everything you’ll likely ever need. I’m excited to share this list with you, so let’s…

That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the era of SEOs as real marketers is here. Search…

But I wasn’t an overnight success. I had to go through many iterations before finding a niche that worked for me. I tried everything from e-commerce and dropshipping, to making…

In this article, I’ll share how you can automate your SEO reporting easily using just two tools: Ahrefs and Google Looker Studio (GLS). In theory, automating SEO reporting should help:…

The basic formula for calculating TAM is: Understanding TAM helps you figure out the size of your market and the amount of money you could make if you captured all…

  Rather than giving you unnecessary details, this article aims to teach you how to build a simple and effective full-funnel marketing strategy so you can target potential buyers at…

Click to find a particular term you’re interested in, or keep reading for all definitions. # | A | B | C | D | E | F | G | H | I | J | K | L | M | N |…

So to test them more thoroughly, I created a nightmare recording of two non-native speakers with loud city background noise. Audio · Voice And City Ambiance How did they fare?…

Back in 2016, I wrote an article titled “I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry.” People loved it. That post was born out…

But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post….

After spending hours researching SEO certifications and taking three of them (see my three certificates), my opinion is this: Most SEO certifications aren’t worth it. I’ll explain why in this article. But…

The benefit of having a keyword map is that it tells you: Let’s look at how to create one. Download the keyword mapping template to follow along. If you have…

I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good job summarizing common concerns: In…

In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free. Price: Free Google Search Console, often called GSC,…

In this article, I’ll explain the framework and tools I’d use to approach quick SEO and the 8 methods I’d focus on first to get results quicker. To accelerate SEO…

  It’s simple—you can use a tool like Ahrefs to find out. If you want to get an overview of the organic search competition in your industry, the first step…

Our marketing team was fairly split on whether we should have a section like this and whether it would help. I’ve had great results with this personally on sites with…

HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans….

That’s where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken offline. The Wayback Machine is the best-known option,…

That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in…

If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month. In this post, I’ll share 11 takeaways from my deep dive into the…

It works for ecommerce stores, local businesses, affiliate sites—anything. Here’s the checklist: Basic SEO checklist Technical SEO checklist Keyword research checklist Content checklist On-page SEO checklist Link building checklist How…

If you’re not familiar with BrightonSEO, it’s a search marketing conference created by Kelvin Newman. It’s pretty much the U.K.’s “must attend” search conference. It’s been running since 2010 and…

In this post, I’ll show you how I found and optimized my post for these related keywords. Related keywords are words and phrases closely linked to your main keyword. There…

Even better, many on-page improvements are super quick and easy to do. Follow this checklist for perfect on-page SEO every time: If you’re looking for a reusable interactive checklist to…

The best illustration of this is that out of over 4.5M keywords that Zillow ranks for, bringing them an estimated 32.7M visits from search, the top keyword is “zillow”. And…

The problem is that AI bots are new to web crawling. They’re still making some silly crawl decisions, bumping around, and wasting a lot of resources. We’ve already seen that…

Last year, the marketing team at Ahrefs published over 150 articles and 30 videos. While achieving those numbers is challenging for a lean marketing team, they did it without compromising…

There’s really a lot you can do with just a single keyword, so at the end of the article, you’ll find a few advanced SEO tips. Once you know how…

There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add value by sending referral traffic to websites….

Well, you can—with content outlines. Outlining your content can improve your writing efficiency and content flow, as well as ensure you include the required bits for SEO in every article….

I’ve tested a few dozen popular free Chrome extensions and included 14 of the most useful ones in this article. This extension allows you to inspect the meta information on…

Looks like professional blogging may actually be a good idea. You can make a full-time income or a decent side income. You can even own several blogs, hire copywriters, and…

Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that…

I am a thought leader. I feel gross for typing those words. But here’s something that feels less gross to type: over the past decade, I have been lucky to…

Here’s an example of what a cluster might look like: These keywords all have the same or similar meaning—so they form a cluster. Let’s explore how to do it. Keyword…

To find out, I looked through 52 SEO specialist job listings on Indeed and SEOJobs. The most common responsibilities I found are: It seems like SEO specialists are expected to…

In the world of SEO, links are a crucial ranking factor. With that comes a temptation for many website owners and marketers to resort to manipulative tactics to acquire links,…

Follow this five-step process to diagnose and fix the issue. If you only see a few pages with the “Discovered – currently not indexed” issue, try requesting indexing via Google…

  While the amount of data you can get is amazing, you don’t need to track every single thing. Trying to do so will send you down a rabbit hole…

I started my first affiliate marketing blog 10 years ago with just $40 and not a clue what I was doing. Now, it’s earning six figures, and I only have…

Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.) To be taken seriously by prospects and get…

You need to write about topics with traffic potential. The proverb goes, “Give a man a fish, and you feed him for a day; teach a man to fish, and…

Here are the results. 1. Google Search Console Google Search Console (GSC) is an SEO tool that helps you to: GSC’s popularity among SEOs and marketers is just one of…

That’s not all. Despite not using outreach, it acquired links from sites like The New York Times and Forbes—on autopilot.    How? I spoke with the co-founder, Sol Orwell, to find…

Blogs Videos Podcasts Emails Infographics Webinars Case studies Presentations eBooks Whitepapers Testimonials Slide decks Quizzes Tools You’ll find these on pretty much any list of content marketing types that pops…

Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference. But first,…

One person’s challenge is another person’s opportunity. Being able to cut through red tape and get things implemented is a super power. Here are challenges you’ll need to overcome to…

Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about…

To help answer that, we’ve dissected internet marketing into its most basic strategies. We’ve also simplified them so you can get started right away. In this article, we’ll cover 11…

After years of working with clients, especially as the head of tech SEO for a U.K. agency, I’ve found technical SEO audits to be a near-daily occurrence. With that, I…

It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all; it had never crossed my mind that…

Meet our Starter plan: a $29/month offering that’s great for SEO beginners who are looking to go beyond the basics offered in our free Ahrefs Webmaster Tools plan. Here’s what…

But does growth hacking still work after a decade since the term “growth hacker” was coined? In this guide, you will learn what growth hacking is, where it originated, and…

Having lived in this city-state for a good three decades, I’ve gathered that SEO remains a niche here—but the people within it are welcoming and always happy to exchange ideas….

In this beginner’s guide, I’ll share 16 elements that collectively make up the anatomy of a well-optimized product page. I’ll also explain how to audit your product pages for issues….

SEO really has changed: SERPs are drowning in AI-generated content. Google’s algorithms seem biased towards big brands like Reddit. AI Overviews are siphoning clicks away from creators. Google is losing…

Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to…

When you move to a new address in the US, you set up mail forwarding with the United States Postal Service (USPS). If someone sends mail to your old address,…

These are prominent pages on the web, with a lot of visibility. Having your brand present on these pages means you likely have more credibility, that you’re a known brand….

It’s a situation dreaded by some SEOs. They believe this user behavior is tracked by Google and results in websites being penalized. But is Google actually penalizing pogo-sticking? And should…

Let me show you how. To get started, simply go to my SEO resume template and make a copy of it so you can follow along.    Let’s start by…

  Here are 10 extraordinary examples of websites that failed to fool Google.   Key stats  Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired…

But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive…

We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page,…

To keep things succinct, I’ll be focusing on our primary social media platform: Twitter. I’ll also make it clear now that I won’t cover my content creation process in too…

Getting these right can lead to higher rankings, increased visibility, and more organic traffic to your website—so they’re worth doing. Let’s take a look at the top on-page SEO factors…

These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For…

It functions differently from a traditional CMS, like WordPress, and therefore requires different considerations for SEO as well. While general SEO best practices and rules remain the same, how you…

For Ahrefs, we choose to store about 340B pages in our index as of December 2023. At a certain point, the quality of the web becomes bad. There are lots…

Tracking the right metrics is crucial for SEO (search engine optimization) success. You need them to analyze your SEO performance, report to stakeholders, and take the right kind of action…

Well… if you can’t win, change the rules. There’s a very simple trick for getting search traffic for the keywords that you want to rank for—without actually ranking for them….

To find out, I vetted over 35 of them based on the volume of activity in the group, the quality and relevance of the content, and how the admins and…

We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category or keep reading for our top SEO statistics. These are the most interesting…

Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking…

Add these 36 free SEO tools to your SEO toolkit. Monitor your website’s SEO health, see who’s linking to you, and learn what your website is ranking for on Google….

In this article, I’ll share some examples of calculators that caught my attention and show you how I found them. (And how you can make one, too.) Key stats The…

All of this work is done by our tireless Partnerships Manager, Igor Gorbenko. I spoke to him to extract everything he learned about partnerships. The first time we sponsored podcasts,…

Look at the meteoric rise in interest over the past 20 years, according to Google Trends: Many small businesses have successfully grown using content marketing. Beardbrand, Luxy Hair, Lodge Cast…

Plus, knowing the basics of marketing can get you ahead of the competition, and it’s valuable to have a base understanding if you ever hire marketing roles for your company….

Optimizing your click-through rate is an overlooked search marketing technique that can have a large impact on your overall site traffic. In this article, you will learn more about the…

Everyone’s SEO audit process differs, as there’s no universal approach. But there are a handful of basic issues all site owners should look for.  You’ll learn how to check for…

Don’t worry, they’ll tell you. Lots of SEOs seem to be raving about the benefits of topic clusters at the moment. But do topic clusters live up to the hype,…

You’ll create a lot of different SEO reports for a lot of different people in an enterprise environment. Let’s look at some of the reports you’ll want to create and…

As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO). It…

In fact,  I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China,…

I’ve been monetizing my blogs with affiliate marketing for over 10 years and even recently sold one of my affiliate-monetized blogs for multiple six figures. It can be a lucrative…

Faceted navigation is a widely accepted UX pattern that helps users discover what they’re looking for in less time. The downside is that it comes with many potential SEO complications…

These instances of hidden terms account for 46.08% of all clicks in our study. The study includes one month of data across 146,741 websites and nearly 9 billion total clicks….

The first impression users have of your site is how fast it appears to be loaded. The largest element is usually going to be a featured image or maybe the…

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s…

But don’t worry—we’ve got your back. Here are 5 arguments (and an example message) you can use to persuade your boss to send you to Ahrefs Evolve. SEO is changing…