Latest SEO News & Tips From Ahrefs Blog

We’ll outline how to use the best feature of each tool so that you can get started on delivering some real marketing success today. Sounds good? Let’s get into it….

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives. First up—there is…

Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on? Here…

But with so many KPIs, knowing exactly which ones you should be benchmarking can be challenging. In this article, we will look at which SEO benchmarks matter and why.  Many…

While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next steps. Let’s…

We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail…

When we published our list of 50 trending tech startups, surprise surprise—AI companies topped the list. In fact, AI is so hot right now that I decided to add hundreds…

This coincides with the massive rollout of AI Overviews we saw alongside the March update. AI Overviews are now in 200 countries and 40 + languages. It seems that when…

The roll-out of AI Overviews now creates two opportunities for top-ranking content to log impressions for a given keyword, while simultaneously reducing the number of people who click from the…

To help solve this problem, SEO tools like Ahrefs give keywords a “difficulty” score from 0 to 100. But the truth is that these scores aren’t foolproof. So in this…

In this short article, I’ll try to distill the process of SEO into its essence: the four steps. To prove this process works, I’ll use our own example, i.e., the SEO…

Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you…

Below, you’ll find some we love and use every day, and others we’re keeping a keen eye on in 2025. Marketers use AI for search engine optimization, brainstorming content ideas,…

But I wasn’t an overnight success. I had to go through many iterations before finding a niche that worked for me. I tried everything from e-commerce and dropshipping, to making…

So, I asked our team for recommendations for a well-balanced SEO API stack that covers everything you’ll likely ever need. I’m excited to share this list with you, so let’s…

That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the era of SEOs as real marketers is here. Search…

  Rather than giving you unnecessary details, this article aims to teach you how to build a simple and effective full-funnel marketing strategy so you can target potential buyers at…

Click to find a particular term you’re interested in, or keep reading for all definitions. # | A | B | C | D | E | F | G | H | I | J | K | L | M | N |…

In this article, I’ll share how you can automate your SEO reporting easily using just two tools: Ahrefs and Google Looker Studio (GLS). In theory, automating SEO reporting should help:…

The basic formula for calculating TAM is: Understanding TAM helps you figure out the size of your market and the amount of money you could make if you captured all…

So to test them more thoroughly, I created a nightmare recording of two non-native speakers with loud city background noise. Audio · Voice And City Ambiance How did they fare?…

Back in 2016, I wrote an article titled “I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry.” People loved it. That post was born out…

But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post….

After spending hours researching SEO certifications and taking three of them (see my three certificates), my opinion is this: Most SEO certifications aren’t worth it. I’ll explain why in this article. But…

The benefit of having a keyword map is that it tells you: Let’s look at how to create one. Download the keyword mapping template to follow along. If you have…

I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good job summarizing common concerns: In…

  It’s simple—you can use a tool like Ahrefs to find out. If you want to get an overview of the organic search competition in your industry, the first step…

In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free. Price: Free Google Search Console, often called GSC,…

In this article, I’ll explain the framework and tools I’d use to approach quick SEO and the 8 methods I’d focus on first to get results quicker. To accelerate SEO…

If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month. In this post, I’ll share 11 takeaways from my deep dive into the…

It works for ecommerce stores, local businesses, affiliate sites—anything. Here’s the checklist: Basic SEO checklist Technical SEO checklist Keyword research checklist Content checklist On-page SEO checklist Link building checklist How…

Our marketing team was fairly split on whether we should have a section like this and whether it would help. I’ve had great results with this personally on sites with…

HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans….

That’s where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken offline. The Wayback Machine is the best-known option,…

That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in…

If you’re not familiar with BrightonSEO, it’s a search marketing conference created by Kelvin Newman. It’s pretty much the U.K.’s “must attend” search conference. It’s been running since 2010 and…

In this post, I’ll show you how I found and optimized my post for these related keywords. Related keywords are words and phrases closely linked to your main keyword. There…

Last year, the marketing team at Ahrefs published over 150 articles and 30 videos. While achieving those numbers is challenging for a lean marketing team, they did it without compromising…

Even better, many on-page improvements are super quick and easy to do. Follow this checklist for perfect on-page SEO every time: If you’re looking for a reusable interactive checklist to…

The best illustration of this is that out of over 4.5M keywords that Zillow ranks for, bringing them an estimated 32.7M visits from search, the top keyword is “zillow”. And…

The problem is that AI bots are new to web crawling. They’re still making some silly crawl decisions, bumping around, and wasting a lot of resources. We’ve already seen that…

Well, you can—with content outlines. Outlining your content can improve your writing efficiency and content flow, as well as ensure you include the required bits for SEO in every article….

I’ve tested a few dozen popular free Chrome extensions and included 14 of the most useful ones in this article. This extension allows you to inspect the meta information on…

Looks like professional blogging may actually be a good idea. You can make a full-time income or a decent side income. You can even own several blogs, hire copywriters, and…

There’s really a lot you can do with just a single keyword, so at the end of the article, you’ll find a few advanced SEO tips. Once you know how…

There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add value by sending referral traffic to websites….

Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that…

I am a thought leader. I feel gross for typing those words. But here’s something that feels less gross to type: over the past decade, I have been lucky to…

In the world of SEO, links are a crucial ranking factor. With that comes a temptation for many website owners and marketers to resort to manipulative tactics to acquire links,…

Follow this five-step process to diagnose and fix the issue. If you only see a few pages with the “Discovered – currently not indexed” issue, try requesting indexing via Google…

  While the amount of data you can get is amazing, you don’t need to track every single thing. Trying to do so will send you down a rabbit hole…

I started my first affiliate marketing blog 10 years ago with just $40 and not a clue what I was doing. Now, it’s earning six figures, and I only have…

Here’s an example of what a cluster might look like: These keywords all have the same or similar meaning—so they form a cluster. Let’s explore how to do it. Keyword…

To find out, I looked through 52 SEO specialist job listings on Indeed and SEOJobs. The most common responsibilities I found are: It seems like SEO specialists are expected to…

Here are the results. 1. Google Search Console Google Search Console (GSC) is an SEO tool that helps you to: GSC’s popularity among SEOs and marketers is just one of…

That’s not all. Despite not using outreach, it acquired links from sites like The New York Times and Forbes—on autopilot.    How? I spoke with the co-founder, Sol Orwell, to find…

Blogs Videos Podcasts Emails Infographics Webinars Case studies Presentations eBooks Whitepapers Testimonials Slide decks Quizzes Tools You’ll find these on pretty much any list of content marketing types that pops…

Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.) To be taken seriously by prospects and get…

You need to write about topics with traffic potential. The proverb goes, “Give a man a fish, and you feed him for a day; teach a man to fish, and…

Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference. But first,…

One person’s challenge is another person’s opportunity. Being able to cut through red tape and get things implemented is a super power. Here are challenges you’ll need to overcome to…

To help answer that, we’ve dissected internet marketing into its most basic strategies. We’ve also simplified them so you can get started right away. In this article, we’ll cover 11…

After years of working with clients, especially as the head of tech SEO for a U.K. agency, I’ve found technical SEO audits to be a near-daily occurrence. With that, I…

Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about…

But does growth hacking still work after a decade since the term “growth hacker” was coined? In this guide, you will learn what growth hacking is, where it originated, and…

It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all; it had never crossed my mind that…

Meet our Starter plan: a $29/month offering that’s great for SEO beginners who are looking to go beyond the basics offered in our free Ahrefs Webmaster Tools plan. Here’s what…

Having lived in this city-state for a good three decades, I’ve gathered that SEO remains a niche here—but the people within it are welcoming and always happy to exchange ideas….

In this beginner’s guide, I’ll share 16 elements that collectively make up the anatomy of a well-optimized product page. I’ll also explain how to audit your product pages for issues….

SEO really has changed: SERPs are drowning in AI-generated content. Google’s algorithms seem biased towards big brands like Reddit. AI Overviews are siphoning clicks away from creators. Google is losing…

It’s a situation dreaded by some SEOs. They believe this user behavior is tracked by Google and results in websites being penalized. But is Google actually penalizing pogo-sticking? And should…

Let me show you how. To get started, simply go to my SEO resume template and make a copy of it so you can follow along.    Let’s start by…

Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to…

When you move to a new address in the US, you set up mail forwarding with the United States Postal Service (USPS). If someone sends mail to your old address,…

  Without new customers, businesses cannot survive, let alone grow. In this guide, you’ll learn how to acquire more new customers for your business. Here’s what we’ll cover: What is…

Instead of building links to pages, I figured the easiest way to test this would be to remove links to a page and see what happened. With the help of…

So… we created one for you. Looking for a different format? Request it here. It gives you a proven SEO plan based on how we do things here at Ahrefs….

Is SEO dead and should you panic? Or is everything a big hoo-ha and there’s nothing to worry about? Here’s everything we know about Google’s AI Overviews to date: Google’s…

To find the top trending EV companies in 2025 we calculated the percentage growth of organic traffic to their websites between January 1, 2024 and January 1, 2025 using Ahrefs…

To answer this question, I decided to look at the referral traffic from AI Search using Ahrefs Web Analytics and compare that to traffic from Organic Search for ahrefs.com. We…

Here are ten that won’t cost a dime. Course provider: Ahrefs Duration: 2 hours Instructor(s): Sam Oh Level: Beginner Link: SEO Course for Beginners What you’ll learn This comprehensive course…

From AI tutors to classroom management platforms, both new startups and established players are racing to capture attention and market share. Using Ahrefs’ website data, we’ve found the top 50…

To find out, I went meta and asked 39 AI writing tools to recommend their top 10 AI writing tools. I then tallied the votes. Here are the 10 most…

  But you don’t have to start your draft on an empty Google Doc. It’s much easier if you begin with an outline.  Creating a blog post outline will help…

And although it can be harder to rank a landing page in Google compared to, say, a blog post, it is possible. Just look at this landing page from Asana….

It’s a fair question but a tough one to answer because there are just so many things to compare. So instead of filling out one of those classic “us” vs….

I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. A personal brand is how people perceive you and what you’re…

In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search alternative to Google.” And market projections back this up: You might resent AI chatbots…

I still believe that links should be a part of your SEO strategy, but they shouldn’t be your whole strategy. A while back, I answered the question, “Do links still matter…

The other day, Lily Ray (Vice President of SEO Strategy & Research at Amsive) noticed Google had begun surfacing its own storefront for some competitive “Your Money or Your Life” searches….

  What I learned during this time is that you don’t need dozens of link-building tools. You just need a few of the best ones. And in 2021, I’m convinced…

Want to make sense of it all and learn from various examples along the way? You’re in the right place. In this article, you’ll go through the following: What marketing…