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Steal Our SEO API Stack For Easy SEO Automation

So, I asked our team for recommendations for a well-balanced SEO API stack that covers everything you’ll likely ever need. I’m excited to share this list with you, so let’s…

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How to Find a Niche for Your Online Business

But I wasn’t an overnight success. I had to go through many iterations before finding a niche that worked for me. I tried everything from e-commerce and dropshipping, to making…

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Automated SEO Reporting (The Easy Way)

In this article, I’ll share how you can automate your SEO reporting easily using just two tools: Ahrefs and Google Looker Studio (GLS). In theory, automating SEO reporting should help:…

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Effective Email Outreach: 5 Lessons From 111 Emails

Back in 2016, I wrote an article titled “I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry.” People loved it. That post was born out…

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11 Easy-to-Follow Tips to Optimize Your Blog Posts for SEO

But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post….

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SEO Certifications: Are They Really Worth It?

After spending hours researching SEO certifications and taking three of them (see my three certificates), my opinion is this: Most SEO certifications aren’t worth it. I’ll explain why in this article. But…

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What’s the Point of AI Detectors?

I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good job summarizing common concerns: In…

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8 Free SEO Reporting Tools

In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free. Price: Free Google Search Console, often called GSC,…

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Spy on Your Competitors ?️ (How Do You Do It?)

  It’s simple—you can use a tool like Ahrefs to find out. If you want to get an overview of the organic search competition in your industry, the first step…

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Why Big Companies Make Bad Content

HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans….

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My Favorite Wayback Machine Alternatives

That’s where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken offline. The Wayback Machine is the best-known option,…

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LLMO Is in Its Black Hat Era

That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in…

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The Ultimate SEO Checklist for 2021

It works for ecommerce stores, local businesses, affiliate sites—anything. Here’s the checklist: Basic SEO checklist Technical SEO checklist Keyword research checklist Content checklist On-page SEO checklist Link building checklist How…

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Dear BrightonSEO, You’ve Come a Long Way, Baby

If you’re not familiar with BrightonSEO, it’s a search marketing conference created by Kelvin Newman. It’s pretty much the U.K.’s “must attend” search conference. It’s been running since 2010 and…

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I Got 129.7% More Traffic With Related Keywords

In this post, I’ll show you how I found and optimized my post for these related keywords. Related keywords are words and phrases closely linked to your main keyword. There…

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A Comprehensive On-Page SEO Checklist for 2024

Even better, many on-page improvements are super quick and easy to do. Follow this checklist for perfect on-page SEO every time: If you’re looking for a reusable interactive checklist to…

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9 Easy Local Link Building Tactics

I’ll show you nine ways to build local backlinks in this guide, but first, let’s cover the basics… What local link building is How to estimate the number of backlinks…

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The AI Bots That ~140 Million Websites Block the Most

There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add value by sending referral traffic to websites….

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Content Outlines: How to Write Better Content Faster

Well, you can—with content outlines. Outlining your content can improve your writing efficiency and content flow, as well as ensure you include the required bits for SEO in every article….

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5 Types of Blogs That Make Money

Looks like professional blogging may actually be a good idea. You can make a full-time income or a decent side income. You can even own several blogs, hire copywriters, and…

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How To Do Keyword Clustering the Easy Way

Here’s an example of what a cluster might look like: These keywords all have the same or similar meaning—so they form a cluster. Let’s explore how to do it. Keyword…

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8 Types of Bad Links to Avoid

In the world of SEO, links are a crucial ranking factor. With that comes a temptation for many website owners and marketers to resort to manipulative tactics to acquire links,…

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How to Fix “Discovered – currently not indexed”

Follow this five-step process to diagnose and fix the issue. If you only see a few pages with the “Discovered – currently not indexed” issue, try requesting indexing via Google…

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How to Sell SEO (With Expert Tips)

Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.) To be taken seriously by prospects and get…

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100 Blog Post Ideas to Get Traffic

You need to write about topics with traffic potential. The proverb goes, “Give a man a fish, and you feed him for a day; teach a man to fish, and…

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The No-Nonsense Guide to Competitive Intelligence

Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference. But first,…

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11 Internet Marketing Strategies That Work

To help answer that, we’ve dissected internet marketing into its most basic strategies. We’ve also simplified them so you can get started right away. In this article, we’ll cover 11…

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How to Complete a Technical SEO Audit in 8 Steps

After years of working with clients, especially as the head of tech SEO for a U.K. agency, I’ve found technical SEO audits to be a near-daily occurrence. With that, I…

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What Is Growth Hacking? Is It Still Worth It?

But does growth hacking still work after a decade since the term “growth hacker” was coined? In this guide, you will learn what growth hacking is, where it originated, and…

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SEO Community Spotlight: Singapore

Having lived in this city-state for a good three decades, I’ve gathered that SEO remains a niche here—but the people within it are welcoming and always happy to exchange ideas….

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Product Page SEO: The Anatomy of a Well-Optimized Page

In this beginner’s guide, I’ll share 16 elements that collectively make up the anatomy of a well-optimized product page. I’ll also explain how to audit your product pages for issues….

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What Are Redirects? Types, SEO Impact, & More

When you move to a new address in the US, you set up mail forwarding with the United States Postal Service (USPS). If someone sends mail to your old address,…

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Pogo-Sticking in SEO: What It Is & What to Do About It

It’s a situation dreaded by some SEOs. They believe this user behavior is tracked by Google and results in websites being penalized. But is Google actually penalizing pogo-sticking? And should…

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Resume for an SEO Specialist

Let me show you how. To get started, simply go to my SEO resume template and make a copy of it so you can follow along.    Let’s start by…

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10 Websites That Tried to Fool Google (And Failed)

  Here are 10 extraordinary examples of websites that failed to fool Google.   Key stats  Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired…

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Parasite SEO Explained (It’s Not Always Evil!)

But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive…

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AI Overviews Reduce Clicks by 34.5%

We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page,…

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8 On-Page SEO Factors You Can’t Ignore

Getting these right can lead to higher rankings, increased visibility, and more organic traffic to your website—so they’re worth doing. Let’s take a look at the top on-page SEO factors…

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The 100 Most Searched People on Google in 2024

These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For…

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Headless SEO Explained + 6 Best Practices

It functions differently from a traditional CMS, like WordPress, and therefore requires different considerations for SEO as well. While general SEO best practices and rules remain the same, how you…

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SEO Tracking For Beginners: All You Need to Know

Tracking the right metrics is crucial for SEO (search engine optimization) success. You need them to analyze your SEO performance, report to stakeholders, and take the right kind of action…

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How to Get Search Traffic Without Ranking for Anything

Well… if you can’t win, change the rules. There’s a very simple trick for getting search traffic for the keywords that you want to rank for—without actually ranking for them….

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10 Best Digital Marketing Facebook Groups

To find out, I vetted over 35 of them based on the volume of activity in the group, the quality and relevance of the content, and how the admins and…

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78 SEO Statistics for 2023

We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category or keep reading for our top SEO statistics. These are the most interesting…

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12 Field-Tested Content Marketing Tactics

Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking…

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36 Free SEO Tools for DIY SEOs

Add these 36 free SEO tools to your SEO toolkit. Monitor your website’s SEO health, see who’s linking to you, and learn what your website is ranking for on Google….

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Best PPC Tools: My 9 Top Picks Under $300

To help you with that, I looked at some of the best PPC tools and picked nine that stand out for their focus, features, and value, especially for teams looking…

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13 Content Marketing Ideas for Small Businesses

Look at the meteoric rise in interest over the past 20 years, according to Google Trends: Many small businesses have successfully grown using content marketing. Beardbrand, Luxy Hair, Lodge Cast…

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E-commerce Marketing 101: How to Maximize Sales

Plus, knowing the basics of marketing can get you ahead of the competition, and it’s valuable to have a base understanding if you ever hire marketing roles for your company….

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A Simple (But Effective) 14-Step SEO Audit & Checklist

Everyone’s SEO audit process differs, as there’s no universal approach. But there are a handful of basic issues all site owners should look for.  You’ll learn how to check for…

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How to Build a Topic Cluster in 10 Minutes

Don’t worry, they’ll tell you. Lots of SEOs seem to be raving about the benefits of topic clusters at the moment. But do topic clusters live up to the hype,…

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SXO Explained: How to Adapt to the New Era of Search

As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO). It…

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Affiliate Marketing for Bloggers: How to Earn Big

I’ve been monetizing my blogs with affiliate marketing for over 10 years and even recently sold one of my affiliate-monetized blogs for multiple six figures. It can be a lucrative…