Ahrefs

The 8 Best AI Detectors, Tested and Compared

There are tons of AI detectors available. And, while ours is the only one that can also show you any webpage’s backlinks and estimated search traffic, how the page content…

Ahrefs

The Lean Guide to Product Research

The good news is that’s no longer true. Today, anyone with an internet connection can uncover really powerful market insights using affordable and even free tools. This guide will show…

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AI Traffic Has Increased 9.7x in the Past Year

Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going by our new custom event tracking in Web Analytics). I wanted to see if…

Ahrefs

My Exact 7-Step Framework for Brand SEO (With Templates)

However, that changed when Google and OpenAI turned most of these queries into zero-click searches. For the remaining queries, search platforms directly reward authoritative and popular brands, so branding can…

Ahrefs

The Expert-Reviewed Guide to Automotive SEO

If they hadn’t shown up when I was looking, I never would have known they existed. That got me thinking about how crucial search visibility really is for auto businesses….

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Content Marketing Analytics, Without the Fluff

But marketers have learned something important along the way: don’t try to measure everything. It’s more helpful to track a few key numbers that give you useful insights. This guide…

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44 AI Marketing Statistics for 2025

Staying ahead and making great decisions on what to do next means understanding the data. We’ve run dozens of data studies helping SEOs and marketers figure out what’s going on…

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What’s the Point of AI Detectors?

I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good job summarizing common concerns: In…

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The AI Bots That ~140 Million Websites Block the Most

There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add value by sending referral traffic to websites….

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LLMO Is in Its Black Hat Era

That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in…

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15 AEO Tools That Will Help You Optimize for LLMs

We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail…

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Best PPC Tools: My 9 Top Picks Under $300

To help you with that, I looked at some of the best PPC tools and picked nine that stand out for their focus, features, and value, especially for teams looking…

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Top 40 Fastest-Growing Cybersecurity Companies

Using Ahrefs’ website growth data, we’ve found the 40 fastest-growing cybersecurity companies of 2025 based on estimated year-over-year (YoY) organic traffic growth. We analyzed 4,300+ global cybersecurity companies and filtered…

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Top 50 Fastest-Growing EdTech Companies

From AI tutors to classroom management platforms, both new startups and established players are racing to capture attention and market share. Using Ahrefs’ website data, we’ve found the top 50…

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AI Overviews Have Doubled (25M AIOs Analyzed)

This chimes with what we’re seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. We analyzed 25M AI overview…

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Share of Search: How to Calculate, Use, And Improve It

For example, let’s say your brand gets 20,000 searches in a month, and your three main competitors get 15,000, 10,000, and 5,000 searches, respectively. The total branded search volume in…

Ahrefs

What Is llms.txt, and Should You Care About It?

But what exactly is llms.txt, who’s using it, and—more importantly—should you care? llms.txt is a proposed standard for helping LLMs access and interpret structured content from websites. You can read…

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AI Overviews Reduce Clicks by 34.5%

We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page,…

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How to Rank for a Keyword (8 Steps)

How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right…

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5 Smart Ways to Spy On Your Competitors’ Ads

This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You…

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GEO, LLMO, AEO… It’s All Just SEO

So far, it doesn’t seem like it. There seems to be massive overlap in SEO and GEO, such that it doesn’t seem useful to consider them distinct processes. The things…

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How to Track and Analyze Your AI Traffic

But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is still finding its footing. Our research…

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Google Is Looking Out for #1. It’s Time You Do, Too

The other day, Lily Ray (Vice President of SEO Strategy & Research at Amsive) noticed Google had begun surfacing its own storefront for some competitive “Your Money or Your Life” searches….

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Python for SEO, Explained for Beginners

But here’s the truth: SEO is filled with repetitive, time-consuming tasks that Python can automate in minutes. Things like checking for broken links, scraping metadata, analyzing rankings, and auditing on-page…

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My Favorite Wayback Machine Alternatives

That’s where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken offline. The Wayback Machine is the best-known option,…

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Leverage, Not Luck: Why Most Marketers Stay Stuck

This is a sweeping generalisation, but it’s a useful one. You probably deserve a promotion, but on its own, that’s rarely enough to actually get you promoted. There are forces…

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17 Proven SaaS Marketing Strategies From 11 CMOs & Founders

From Crypto.com to Airwallex, Paddle, and Surfer, these battle-tested methods have fueled growth in competitive markets with limited resources. In this article, we share their best insights so you can…

Ahrefs

How to Get Customers (There Are Only 4 Ways)

But search for “how to get customers,” and you’ll find yourself flooded with advice, tips, and tactics. It’s hard to know which one to choose, considering that you have limited…

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How to Pronounce Ahrefs (The Official Way)

I can answer one of those questions for you. (Sorry, the universe thing is above my pay grade.) I work at Ahrefs, and we pronounce Ahrefs like “H-refs”. It’s how…

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Top 40 Trending EV Companies (Q1 2025)

To find the top trending EV companies in 2025 we calculated the percentage growth of organic traffic to their websites between January 1, 2024 and January 1, 2025 using Ahrefs…

Ahrefs

Top 50 Trending SaaS Startups (Q1 2025)

To find the top trending startups in 2025 we calculated the percentage growth of their organic traffic to their websites between January 1, 2024 and January 1, 2025 using Ahrefs…

Ahrefs

The Best AI Content Optimization Tools for 2025

Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors’ articles. If you aren’t…

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How Do AI Content Detectors Work? Answers From a Data Scientist

AI-generated content isn’t as simple to spot as old-fashioned “spun” or plagiarised content. Most AI-generated text could be considered original, in some sense—it isn’t copy-pasted from somewhere else on the…

Ahrefs

How to Do a Backlink Gap Analysis (With Template)

This process helps you: Find quality links quickly Improve your domain’s authority Close gaps against competitors In this guide, you’ll learn how to use our backlink gap analysis template to…

Ahrefs

How to Build an SEO Topical Map (With Template)

It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a given industry…

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Enterprise SEO Platform Buying Guide

Choosing an enterprise SEO platform can be complicated. Let’s look at what is involved in the decision-making process. Some popular enterprise SEO platforms include: With so many different platforms and…

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Bidding on Branded Terms Increases Clicks by 18.3%

Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid…

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I Reviewed the Best AI Image Generators for 2025

At Ahrefs, we have a team of extremely skilled (and very human) designers, but not everyone has that luxury. I wanted to know: are AI image generators useful for spinning…