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Unlocking Growth Through Enterprise SaaS SEO

It works like this: Let’s dive in. There are many reasons SaaS companies should focus on SEO. These include: Some common SEO challenges include: Here are a few examples of…

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SEO OKRs: Driving Performance & Measuring Impact

The objectives should be clearly defined. Some people prefer the SMART framework to make sure their goals are specific, measurable, achievable, relevant, and time-bound. Key results are how you track…

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Enterprise Sites Are Where Technical SEO Shines

Enterprise websites are where technical SEO shines. There’s so much money at stake. One mistake can keep millions of pages out of the index or remove an entire site from…

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Enterprise Link Building & The Power Of Links

Enterprise companies get a lot of links naturally. While they may have some challenges with link building, these companies also have a ton of opportunities because of who they are…

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How Mid-funnel Content Can Be Your Secret SEO Weapon

For instance, AI Overviews and the commoditized answers Google serves directly in search results mean fewer top-of-funnel clicks reach websites. There are also fewer clicks for bottom-of-funnel keywords as Google…

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Online Reputation Management: A Beginner’s Guide

If you’re worried this could impact your business, you’ll need to start online reputation management (ORM). But where should you start with ORM? And what the heck is it? In…

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SEO Reporting for Agencies (With Real Report Examples)

In this article, I’ll share the structures of some real-world agency reports that have been shared with me and how different size agencies approach SEO reporting. SEO agencies juggle multiple…

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7 Content Automations Used by Real Content Pros

Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and dozens of articles each month. Smart content leads find…

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The 6 Biggest SEO Challenges You’ll Face in 2024

Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on? Here…

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12 Field-Tested Content Marketing Tactics

Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking…

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Parasite SEO Explained (It’s Not Always Evil!)

But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive…

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15 Unique Ways to Check Competitor Website Traffic

Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them,…

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8 Ahrefs API Use Cases For Agencies and Enterprises

They can also improve operational efficiency and provide insights for executives to make better decisions, faster. Here are the top 8 use cases of our API and how you can…

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SEO Agency Software (My Tried and Tested Tools)

In this article, I’ll use my 10 years of SEO agency experience to give you the inside scoop on the most trusted tools SEO agencies use to provide their clients…

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How to Promote Your Blog (There Are Only Three Ways)

No matter how many listicles you browse, every tactic you see falls into one of these three categories. Imagine being able to share your content with hundreds or thousands of…

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14 Ways to Use AI for Better, Faster SEO

Here are 14 practical ways to get faster, more efficient SEO results with help from your robot overlords friends. To use AI in the best way (and avoid the mistakes…

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SEO Tracking For Beginners: All You Need to Know

Tracking the right metrics is crucial for SEO (search engine optimization) success. You need them to analyze your SEO performance, report to stakeholders, and take the right kind of action…

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What Are Redirects? Types, SEO Impact, & More

When you move to a new address in the US, you set up mail forwarding with the United States Postal Service (USPS). If someone sends mail to your old address,…

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56 Google Search Statistics to Bookmark for 2024

Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends. Learn more Check out more resources on…

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Steal Our SEO Report Template (Inspired by SEO Experts)

Look at their SEO reports. I’ve seen many SEO reports from consultants, in-house teams, and agencies. I discussed them with SEO experts from our Ahrefs Insider community. Using this knowledge,…

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Why Big Companies Make Bad Content

HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans….

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HARO: Is It Alternatives You’re Looking For?

Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Disclaimer: I am not…

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brightonSEO Live Blog

Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you…

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How to Find and Use Competitor Keywords

Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them,…

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HARO Has Been Dead for a While

I know nothing about the new tool. I haven’t tried it. But after trying to use HARO recently, I can’t say I’m surprised or saddened by its death. It’s been…

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The Best of Ahrefs’ Digest: March 2024

If you’re not one of our 280,000 subscribers, you’ve missed out on some great reads! Here’s a quick summary of my personal favorites from the last month: Best of March…

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A Comprehensive On-Page SEO Checklist for 2024

Even better, many on-page improvements are super quick and easy to do. Follow this checklist for perfect on-page SEO every time: If you’re looking for a reusable interactive checklist to…

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7 Easy SEO Tips for Small Businesses

SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time. If you only do one…

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8 Free SEO Reporting Tools

In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free. Price: Free Google Search Console, often called GSC,…

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Automated SEO Reporting (The Easy Way)

In this article, I’ll share how you can automate your SEO reporting easily using just two tools: Ahrefs and Google Looker Studio (GLS). In theory, automating SEO reporting should help:…

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6 SEO Experiments That Help Reveal How Google Works

In this article, I’ll share my favorite Ahrefs’ SEO experiments we’ve run over the years and what they show us about how Google really works. Google recently downplayed the importance…

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Content Pruning: Why It Works, and How to Do It

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are…

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How to Stand Out in an Ocean of AI Content

Very few blog posts create new information. Most serve to remix, curate, and copycat existing content, transferring the same core information from one website to another. If all your content…

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Beginner’s Guide to Content Marketing Reporting

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers….

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The Role of SEO in Mergers and Acquisitions

Acquisitions can have a dramatic impact on your search visibility. Long ago, one of the main competitors of an engineering company I was working with shut down. I asked about…

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Sydney SEO Conference: “An Absolute Belter”

And it’s not just me who thinks so: There are loads of friendly folks in SEO I’m grateful to have met through this conference. Those of us who live down…

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Steal Our SEO API Stack For Easy SEO Automation

So, I asked our team for recommendations for a well-balanced SEO API stack that covers everything you’ll likely ever need. I’m excited to share this list with you, so let’s…

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How to Avoid Ruining SEO During a Website Redesign

For example, this site deleted about 15% of organic pages (yellow line) during the redesign, which resulted in an almost 50% organic traffic loss (orange line). Interestingly, even the growth…

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100 Blog Post Ideas to Get Traffic

You need to write about topics with traffic potential. The proverb goes, “Give a man a fish, and you feed him for a day; teach a man to fish, and…

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26 Women and Nonbinary SEO Pros Who Inspire Me

Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check them all out. Anyone who has seen me…

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23 Actual Content Metrics From Actual Marketers

To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get…

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How to Get SEO Buy-In: 7 Actionable Tips

At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects. Start by…

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Toxic Backlinks: SEO Woe or a Load of Baloney?

But there’s some disagreement and confusion among SEOs as to whether “toxic” links are actually a thing and what, if anything, you should do about them. If you believe Google’s…

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10 Completely Free SEO Training Courses

Here are ten that won’t cost a dime. Course provider: Ahrefs Duration: 2 hours Instructor(s): Sam Oh Level: Beginner Link: SEO Course for Beginners What you’ll learn This comprehensive course…

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SEOs, Are You Using These 6 Mental Models?

The thing is, you need to be careful with mental models because they’re sneaky. We tend to develop them during our lives, inherit them from our colleagues and mentors, and…

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My 5 Favorite Ahrefs Use Cases for Content Marketers

Here are five of my favorite ways to use Ahrefs for content marketing: Let’s be honest: we all snoop on our competitors to see what’s working (and isn’t). But today,…

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A Beginner’s Guide to SEO Reporting

SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds like a lot to take in—but once you know the basics, you’ll be able to…

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How To Remove Backlinks (And Clean up Your Link Profile)

In this article, I’ll share how to remove backlinks and consider the different approaches for cleaning up your link profile—depending on your circumstances. Google says if you have a manual…

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How to Visualize Ahrefs Data with ChatGPT

We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the traffic share for each intent. Check out this write-up from Si Quan…

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Marketing KPIs: 30 Metrics for Every Marketing Role

To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition). Many KPIs also…

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How to Use Ahrefs and ChatGPT to Improve Your SEO

Here are some of the best use cases. If a page is outranking you, it could be because it covers important subtopics searchers want to see (while you don’t). Here’s…

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Free SEO Plan Template (With Video Walkthrough)

So… we created one for you. Looking for a different format? Request it here. It gives you a proven SEO plan based on how we do things here at Ahrefs….

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Product Page SEO: The Anatomy of a Well-Optimized Page

In this beginner’s guide, I’ll share 16 elements that collectively make up the anatomy of a well-optimized product page. I’ll also explain how to audit your product pages for issues….

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The No-Nonsense Guide to Competitive Intelligence

Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference. But first,…

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SEO Data. Explained in 4 Minutes, 53 Seconds

Here’s a 5-minute, beginner-friendly introduction to each of them. Organic traffic data refers to how often people visit your website through unpaid search results. Key data How to get it…

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ChatGPT for SEO? You’re Using It Wrong.

Let’s explore three common mistakes and how you can fix them. Believing everything ChatGPT says is never a good idea, but believing answers to questions it doesn’t have data to…

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How to Get Backlinks: An Honest Answer

First, we have someone offering us to pay for it: Then there’s someone else, framing their backlink request as a “guest post opportunity”: And finally, here’s the most professional one…

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We Published a Children’s Book. Here’s How to Get It.

Introducing: “White Haired SEO (Super Exciting Odyssey)” This book tells the story of Jessy: a curious little girl, who touched her mother’s computer and got teleported to the magical world…

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51 Types of SEO. Did We Miss Any?

But no worries, we’ve organized them neatly to save you a headache. Click the links to explore a deep dive into each SEO type. Final thoughts  Let’s be real —…

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The Smart Investor’s Guide to Buying a Website

It’s a similar, yet simpler, process compared to merging or acquiring an existing business. But, just like with a business acquisition, not all website purchases come equal. In this post,…

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Headless SEO Explained + 6 Best Practices

It functions differently from a traditional CMS, like WordPress, and therefore requires different considerations for SEO as well. While general SEO best practices and rules remain the same, how you…

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14 Ways to Improve Ecommerce Product Pages for SEO

Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent. This is vital for ecommerce because users…

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How To Do an Enterprise SEO Audit

The basics are the same as any other SEO audit. Yet, an audit like this is an entirely different beast because of all the complications that come from large sites…

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How to Sell SEO (With Expert Tips)

Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.) To be taken seriously by prospects and get…

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SaaS SEO: The Tried & Tested Guide

To put it simply, this marketing tactic works like this:  From a strategic point of view, the main benefit of investing in SEO for SaaS companies is reducing the customer…