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Broken Link Building: The Complete Guide

But it’s not entirely foolproof, and there’s some nuance to doing it well. In this guide, you’ll learn how to get backlinks from broken link building. But first, let’s cover…

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Canonicalization: What It Is & How It Works

According to Google Webmaster Trends Analyst Gary Illyes, ~60% of the internet is duplicate content. Canonicalization is complex and often misunderstood. I don’t think most of the duplicates are nefarious….

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What Is Link Bait? 7 Successful Examples

  That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all pages will earn them. But there is a certain type…

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11 Internet Marketing Strategies That Work

To help answer that, we’ve dissected internet marketing into its most basic strategies. We’ve also simplified them so you can get started right away. In this article, we’ll cover 11…

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SEO vs. SEM: What’s the Difference?

Both SEO and PPC are ways to market your business in search engines. So both are types of search engine marketing (SEM). In this guide, you’ll learn how to create…

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What Is Experiential Marketing? 22 Examples & Takeaways

These experiences can help us sell our products and services and fulfill specific marketing goals. In this article, you’ll learn what experiential marketing is all about and how to execute it…

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How to Create a Buyer Persona for Your Business

Many companies have experience creating buyer personas. It’s usually done after a day of brainstorming in a meeting room. After the session, documents with demographic and psychographic details (married, have…

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Local SEO: The Complete Guide

But what is local SEO, how does it work, and which ranking factors matter? In this guide, you’ll learn how to rank your business on local search to get more…

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10 Types of Blog Posts & How to Use Them Effectively

  Here are some popular types of blog posts to know, along with examples of how to use them: How-to guides Content hubs Expanded definition posts Listicles, aka list posts…

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What Is Marketing Automation & How to Get Started?

According to EmailMonday, around 56% of companies use some form of marketing automation, and 40% of B2C companies plan to adopt the technology. But marketing automation can be overwhelming, with so…

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How to Create Great Content for Search

Great content needs to be useful and memorable. It has to go beyond other content in a way that shows real expertise. With brand-new content, you have an uphill battle….

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The Simple (But Complete) Guide to Video Marketing

Today, we have more than 300,000 subscribers and 14 million views, and that has led to thousands of new customers. For a “boring” industry like SEO, I’d like to think…

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How to Do an SEO Log File Analysis [Template Included]

They’re the most trustworthy source of information to understand the URLs that search engines have crawled, which can be critical information to help diagnose problems with technical SEO. Google itself recognizes their importance, releasing new features…

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16 Ways to Generate Stellar Content Ideas

It’s not long before you’re frustrated, thinking of everything else you could have done with your time and, eventually, you give up. Whether you’re new to content marketing or a…

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How to Learn SEO (Complete Roadmap)

Here’s the roadmap we’ll cover in this guide: Let’s get to it. Learn SEO fundamentals Put your knowledge into practice Deepen your SEO knowledge Keep your finger on the pulse…

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How To Find and Fix Orphan Pages (the Right Way)

These pits of technical site errors, littered by several generations of previous agencies, slow down and hinder SEO efforts and progress. And when you’re the one tasked to clean it…

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How the Google Search Algorithm Works

But what is the Google Search Algorithm? How does it work? And, most importantly, how can you rank higher on Google and get more traffic? This guide attempts to demystify…

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21 Common Marketing Interview Questions & Answers

Marketing interviews are unpredictable, and there’s no wonder. There are many different marketing roles and candidates with many backgrounds, skills, needs, and wants. Yet some questions get asked and answered…

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How to Use Podcasts for Link Building

Many of these podcasts also represent great link building opportunities. In this guide, you’ll learn how to utilize podcasts to build more links to your website: What is podcast link…

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The Essential Guide to Customer Acquisition

  Without new customers, businesses cannot survive, let alone grow. In this guide, you’ll learn how to acquire more new customers for your business. Here’s what we’ll cover: What is…

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Content Distribution Guide: What It Is & How to Do It

This is why simply creating great content isn’t enough. You need a distribution strategy to make sure your content actually reaches its intended audience. Otherwise, you’ll just be wasting your…

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13 Content Marketing Ideas for Small Businesses

Look at the meteoric rise in interest over the past 20 years, according to Google Trends: Many small businesses have successfully grown using content marketing. Beardbrand, Luxy Hair, Lodge Cast…

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15 Proven Ways to Drive More Traffic to Your Blog

A few years ago, we found ourselves in the same predicament. Traffic to our blog had plateaued despite us following “blogging best practices.” But today, we get an estimated 250,000…

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The Content Marketer’s Guide to Performance Reviews

  The problem is nobody really likes performance reviews. They’re stressful, awkward, and ineffective (according to some). Yet it seems they are necessary. So how should managers go about performance…

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4 SEO Benefits of Going Public (A Unique Study)

Some SEO benefits of going public are obvious and instantly rewarding; others need a proactive approach to get the most out of the opportunity. For this article, I analyzed many…

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Product Marketing: What It Is & How It Works

Because product marketing is closely related to some other roles in marketing, it’s not that obvious what product marketing is really about. That being said, once you learn what product marketers…

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How to Handle Out-of-Stock Products

Many content management systems have built-in rules for handling out-of-stock products, but that logic can often be changed. Some setups may have no built-in logic at all. In these cases,…

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How to Become a Successful Content Creator

How did I become a content creator for such a popular blog? Well, I’ll talk about it later in the post. But before you carry on reading, I want you…

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A Complete B2B SEO Strategy Guide for 2022

Luckily, we’ve been doing this for years, so we’ve learned a thing or two about B2B SEO strategies. Today, you’re going to learn how to implement your own SEO strategy…

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React SEO: Best Practices to Make It SEO-Friendly

React and other similar libraries (like Vue.js) are becoming the de facto choice for larger businesses that require complex development where a more simplistic approach (like using a WordPress theme) won’t satisfy the…

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All You Need to Know About Online Advertising (Done Simply)

No other form of marketing evolves and changes as much as online advertising. We constantly have new platforms, ad formats, targeting options, bidding techniques, and automations. It’s difficult to keep…

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How to Calculate Churn Rate + 9 Ways to Decrease It

It’s a seemingly easy-to-understand metric. But the simple formula to calculate churn rate has some limitations and potential traps many marketers may not take into account. Also, contrary to popular…

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Marketing Analytics: The Simple Guide

If you’re doing digital marketing, you’re swimming in a vast pool of actionable data. But if you’re not using tools and techniques to discover, analyze, and interpret this data, then…

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How to Build a Topic Cluster in 10 Minutes

Don’t worry, they’ll tell you. Lots of SEOs seem to be raving about the benefits of topic clusters at the moment. But do topic clusters live up to the hype,…

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What Are Core Web Vitals & How Can You Improve Them?

Mobile page experience and the included Core Web Vital metrics have officially been used for ranking pages since May 2021. Desktop signals have also been used as of February 2022. The easiest…

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The Simple Guide to Building a Martech Stack

It’s no wonder why there is no such “miracle” tool yet. Marketing processes can be quite complex. For example, this is our blog content creation process: As you can see,…

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The Insanely Simple One-Page Marketing Plan Template

The problem is that creating one can get complicated, really complicated. It’s not so bad if you’re familiar with marketing jargon and acronyms like SWOT and KPI. But if you’ve…

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Google Penalties: The Newbie-Friendly Guide

In this post, you will learn the following: What a Google penalty is How penalties help Google fight spam How to identify manual and algorithmic actions What manual actions websites…

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The Beginner’s Guide to Lifecycle Marketing

They are at different stages of the buying journey and, therefore, respond to different messages. Having only one message—and shouting that at all of them—will not work and may even turn…

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12 Marketing Podcasts Worth Your Time

Its ability to get me thinking—and when its hosts are equal parts entertaining and knowledgeable. To choose my favorites, I unearthed some marketing podcast playlists on Spotify, then gave each…

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Pogo-Sticking in SEO: What It Is & What to Do About It

It’s a situation dreaded by some SEOs. They believe this user behavior is tracked by Google and results in websites being penalized. But is Google actually penalizing pogo-sticking? And should…

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70 Blogging Statistics for 2022

We’ve curated, vetted, and categorized a list of up-to-date statistics below. Click to jump to a category, or keep reading for our top blogging statistics: Top blogging statistics General blogging…

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Word-of-Mouth Marketing: A Simple Tried & Tested Guide

Let me introduce you to this often overlooked marketing channel that has had a huge impact on our business: word-of-mouth marketing. In this article, you’ll learn the following: What word-of-mouth…

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19 Easy (But Effective) Digital Marketing Tips

  Get ready to implement the tips below, which will improve your business: Set SMART marketing objectives Track the right KPIs Design a simple, logical website structure Create a clear…

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10 Best Digital Marketing Facebook Groups

To find out, I vetted over 35 of them based on the volume of activity in the group, the quality and relevance of the content, and how the admins and…

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B2B Marketing: The Beginner’s Guide

  In this guide, you’ll learn how to create a B2B marketing strategy and what tactics you should use. We’ll also look at some successful B2B marketing examples. But first,…

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HTTP Status Codes: The Complete List

The status codes are how your client and a server communicate with each other. You can view any page’s HTTP status codes for free using Ahrefs’ SEO Toolbar by clicking…

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What Is Googlebot & How Does It Work?

There are more crawlers Google uses for specific tasks, and each crawler will identify itself with a different string of text called a “user agent.” Googlebot is evergreen, meaning it sees…

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How to Write a Press Release (+ Free Template)

  Here’s everything you need to know about press releases, including a step-by-step guide to writing a good one: What a press release is When to use a press release…

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8 Types of Marketing Campaigns (With Examples)

Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of your marketing efforts. That’s why it’s worth knowing…

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6 Strategic Marketing Goals and How to Measure Them

Setting clear marketing goals is important, as this can effectively focus your team on a shared vision. But the thing is, you need to choose your goals carefully. Otherwise, you…

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How to Achieve Product-Market Fit (5 Steps)

Step 2. Specify the features of your minimum viable product Once you’ve clearly defined the problem you want to solve, the next step is identifying the set of features that…

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WordPress SEO: 20 Tips and Best Practices

Both of these things are true, but it’s important to remember that WordPress is just a content management system (CMS). So the mere fact that you’re using WordPress isn’t enough…

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8 Digital Marketing Trends That Will Continue in 2022

For long-term marketing planning, you need strong foundations: strategies and tactics that have shown good results in the past and are likely to do so in the future. After all,…