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SEO Analytics: The Simple Step-By-Step Guide

That’s because you can’t make rational decisions without knowing which of your SEO efforts are (and aren’t) contributing to your SEO goals. In this guide, you’ll learn how to solve…

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What is Growth Marketing? A Beginner’s Guide

This integration of product and marketing was new at the time. Sean Ellis, then DropBox’s first marketer, coined it “growth hacking.” Another marketer, Andrew Chen, followed on by calling growth…

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18 Main Types of Marketing (Examples Included)

To simplify matters, here are 18 types that have been developed, tried, and tested by generations of marketers from various industries. It’s also likely each one has a dedicated annual…

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SEO for Startups: 8 Steps to Grow on a Budget

SEO doesn’t require a big budget and, if done correctly, brings free traffic that grows almost on autopilot. What’s more, it can boost other marketing tactics and influence every phase…

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17 Free Online Marketing Courses to Learn Digital Marketing

Is there a good FREE digital marketing course that you can recommend? — Tim Soulo (@timsoulo) August 17, 2021 Courses from Google’s Digital Garage, HubSpot Academy, and Ahrefs Academy all got…

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How to Choose the Right Keywords for SEO

If you make smart keyword choices, you’ll produce content with the potential to attract valuable organic search traffic month after month. If you pick the wrong keywords, your content will…

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What is SaaS Marketing? 8 Tactics We Use at Ahrefs

As a SaaS company ourselves, we’re no strangers to the process. In fact, we’d like to think we’re more than decent at it. Not only have we reached an eight-figure…

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How to Create a Winning Blog Content Strategy in 7 Steps

Drive traffic to your business. Increase awareness of your brand and products. Bring new customers your way. Educate and nurture your customers and prospects. Help you become a thought leader…

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10 Best Job Boards for Marketers (+ Bonus Suggestions)

To answer this question, we asked Twitter for some recommendations, added those we’ve personally used into the mix, and spent some time poking around each of them. Here’s what made the…

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10 SEO Metrics That Actually Matter (And 4 That Don’t)

But how do you know which are which? You’ll find the answers here. We’ll go through the following 10 SEO metrics worth tracking: Organic traffic Keyword rankings Search visibility Traffic…

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9 Easy Local Link Building Tactics

I’ll show you nine ways to build local backlinks in this guide, but first, let’s cover the basics… What local link building is How to estimate the number of backlinks…

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What’s New At Ahrefs? (September 2021)

Let’s get right into the new stuff – use the sidebar to jump straight into updates for a particular tool. Overview 2.0 Overview 2.0 is live! Use that quick link…

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Demand Generation 101: 5 Strategies That Work

We currently rank #1 for this term (and many others) with our free backlink checker: This helps to generate demand for our products because our free backlink checker is a…

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17 Actionable Marketing Tips for Small Businesses in 2021

Fret not. Here’s a list of 17 tips that’ll improve your marketing and help you get more customers. Know who you’re targeting Double down on what’s already working Eliminate tactics…

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How to Use Google Analytics 4 for Beginners [2021 Guide]

Enter Google Analytics. Google Analytics turns on your website’s metaphorical lights to reveal who’s visiting it, how they’re finding it, and what they’re doing there. You can then use this…

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How to Implement the 4 Ps of Marketing

Jeremy McCarty originally proposed this type of marketing mix in his 1960 book, “Basic Marketing: A Managerial Approach.” Since then, the model has been widely adopted by marketers and it’s…

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7 Niche Market Examples You Can Learn From

That means you’ll often need lots of money and resources to compete with the big players that already dominate. For that reason, it’s often better to target (and dominate) a…

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How to Build a Go-to-Market Strategy in 8 Steps

  The go-to-market strategy is the method to give yourself the green light to introduce a new product and make any significant changes while there’s still time. In this article, you’ll…

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Lead Generation: The Beginner’s Guide

These people are all leads. Some of them will upgrade and become paying customers. In this guide, you’ll learn how to generate leads for your business. But first, some fundamentals……

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How to Detect (and Deflect) Negative SEO Attacks

While it’s very unlikely these days, negative SEO could be the culprit. But before we talk about detecting, deflecting, and fighting negative SEO, let’s make sure we understand what it…

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Effective Email Outreach: 5 Lessons From 111 Emails

Back in 2016, I wrote an article titled “I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry.” People loved it. That post was born out…

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SEO Testing: A Simple (But Complete) Guide

But when should you do SEO testing, and how? In this guide, you’ll learn: What SEO testing is Why you should run SEO tests Types of SEO tests If SEO…

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The Website Migration Guide You Need To Read

There are many different kinds of migrations, but the basic steps for planning and troubleshooting are similar. Migrations can be highly complex as they often involve many people and moving…

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Wise.com SEO Case Study: 5 Reasons Why Their SEO Rocks

Formerly known as TransferWise, this fintech company offering multi-currency accounts and quick international money transfers with fair fees currently gets an estimated 6.4 million organic visits per month: That’s especially…

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How to Set the Right SEO Goals with 3 Examples

The problem is that without a clear vision of what a win is, we’re unlikely to achieve results at all. The same is true if we set vague and arbitrary…

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The Ultimate SEO Contract Template [100% Free]

  This template includes 13 vital sections needed to protect yourself and set clear expectations with your clients. It’s also fully customizable—you can easily swap out the names, edit the prices…

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SEO Certifications: Are They Really Worth It?

After spending hours researching SEO certifications and taking three of them (see my three certificates), my opinion is this: Most SEO certifications aren’t worth it. I’ll explain why in this article. But…

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How to Create a Winning Content Strategy

In a nutshell, we: Create blog posts and videos about relevant topics that people search for on Google and YouTube. Nurture and educate those people with useful content on Twitter and…

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How to Convince Your Boss to Invest in SEO

That might be easy if you’re working for a tech-forward company like Ahrefs with a boss that understands the value and importance of SEO, but it can be more of a…

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Steal Our SEO Specialist Job Description Template

Sounds like someone you’re trying to hire? We’ve got your back. We scoured popular hiring portals like LinkedIn and Indeed for commonalities in SEO Specialist job descriptions. Then we asked…

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Content Creation: The Complete Guide for Beginners

256 blog posts 181 YouTube videos 260 email newsletters 3,000+ tweets 3 courses Of course, I’m far from the only person responsible for this output. But I think it’s safe to say…

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The Ultimate SEO Checklist for 2021

It works for ecommerce stores, local businesses, affiliate sites—anything. Here’s the checklist: Basic SEO checklist Technical SEO checklist Keyword research checklist Content checklist On-page SEO checklist Link building checklist How…

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Market Research: What It Is and How to Do It

In other words, it’s the process of understanding who your business is targeting so you can better position your marketing strategy. In this guide, you’ll learn: The role of market…

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What is Organic Search? Everything You Need to Know

In this guide, we’ll cover: Types of organic search results Why organic search is important How to check and monitor organic search rankings How to rank higher in organic search…

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What Is Crawl Budget and Should SEOs Worry about It?

More crawling doesn’t mean you’ll rank better, but if your pages aren’t crawled and indexed they aren’t going to rank at all.  Most sites don’t need to worry about crawl…

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10 Lead Generation Tactics That Work (With Examples)

Getting more leads is important because it gives you the ability to nurture your relationship with potential customers and bring them closer to buying your product or service. In this…

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How to Do Local Keyword Research in 2021

But how exactly do you do local keyword research? In this guide, you’ll learn: Why local keyword research is important How to do local keyword research How to deal with…