Ahrefs

How to Set the Right SEO Goals with 3 Examples

The problem is that without a clear vision of what a win is, we’re unlikely to achieve results at all. The same is true if we set vague and arbitrary…

Ahrefs

The Ultimate SEO Contract Template [100% Free]

  This template includes 13 vital sections needed to protect yourself and set clear expectations with your clients. It’s also fully customizable—you can easily swap out the names, edit the prices…

Ahrefs

SEO Certifications: Are They Really Worth It?

After spending hours researching SEO certifications and taking three of them (see my three certificates), my opinion is this: Most SEO certifications aren’t worth it. I’ll explain why in this article. But…

Ahrefs

How to Create a Winning Content Strategy

In a nutshell, we: Create blog posts and videos about relevant topics that people search for on Google and YouTube. Nurture and educate those people with useful content on Twitter and…

Ahrefs

How to Convince Your Boss to Invest in SEO

That might be easy if you’re working for a tech-forward company like Ahrefs with a boss that understands the value and importance of SEO, but it can be more of a…

Ahrefs

Steal Our SEO Specialist Job Description Template

Sounds like someone you’re trying to hire? We’ve got your back. We scoured popular hiring portals like LinkedIn and Indeed for commonalities in SEO Specialist job descriptions. Then we asked…

Ahrefs

Content Creation: The Complete Guide for Beginners

256 blog posts 181 YouTube videos 260 email newsletters 3,000+ tweets 3 courses Of course, I’m far from the only person responsible for this output. But I think it’s safe to say…

Ahrefs

The Ultimate SEO Checklist for 2021

It works for ecommerce stores, local businesses, affiliate sites—anything. Here’s the checklist: Basic SEO checklist Technical SEO checklist Keyword research checklist Content checklist On-page SEO checklist Link building checklist How…

Ahrefs

Market Research: What It Is and How to Do It

In other words, it’s the process of understanding who your business is targeting so you can better position your marketing strategy. In this guide, you’ll learn: The role of market…

Ahrefs

What is Organic Search? Everything You Need to Know

In this guide, we’ll cover: Types of organic search results Why organic search is important How to check and monitor organic search rankings How to rank higher in organic search…

Ahrefs

What Is Crawl Budget and Should SEOs Worry about It?

More crawling doesn’t mean you’ll rank better, but if your pages aren’t crawled and indexed they aren’t going to rank at all.  Most sites don’t need to worry about crawl…

Ahrefs

10 Lead Generation Tactics That Work (With Examples)

Getting more leads is important because it gives you the ability to nurture your relationship with potential customers and bring them closer to buying your product or service. In this…

Ahrefs

How to Do Local Keyword Research in 2021

But how exactly do you do local keyword research? In this guide, you’ll learn: Why local keyword research is important How to do local keyword research How to deal with…