Market analysis is the process of collecting and analyzing information about your specific market. It involves speaking to your customers, analyzing competitors, and identifying industry trends. The result? You’re able…
In today’s rapidly changing work landscape, remote work has emerged as a popular working model, offering employees increased flexibility. In this article, we’ll cover the latest statistics on remote work…
The term digital transformation describes the journey undertaken by companies to implement new technologies that promote change and improve business processes. Examples of digital transformation technologies include AI, hybrid cloud,…
The importance of comprehensive onboarding cannot be overstated, as it plays a crucial role in the long-term success of new employees and organizations’ productivity. Ineffective onboarding experience may lead to…
AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it…
Let’s face it: When it comes to analytics tools, we want it all. Advanced metrics, intuitive dashboards, and seamless integrations. But we don’t always get what we want—especially as a…
You know the saying “work smarter, not harder”? That’s what Chrome extensions can do for you. In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed…
SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. And they show you the strategies that are working…
SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. And quarterly check-ins. This analytical approach has helped us…
If you have a website, keyword mapping should be a priority. Why? Because it can help you get more visitors, leads, and conversions. Noticeably more. At Backlinko, keyword mapping helps…
Bad (or toxic) backlinks are links from external websites that can harm your site’s ranking and online reputation. Search engines like Google see bad backlinks as a red flag, associating…
Online reviews have become an integral part of the buyer journey. From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. In this…
With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you…
Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI…
Google may be the king of search engines. But even kings have their flaws. Despite its immense popularity, Google isn’t perfect. Google’s dominance in the search engine market and data…
An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Complete with all the context, tactics, and timelines to bring your strategy to life. Because having a solid…
Have you ever wondered how to find keywords on a website? Or, why it’s so crucial for your online business success? This method is easy to overlook. But it’s a…
Redirects send users and search engines from one URL to another automatically. For example, when you try to visit https://backlinko.com/hub/youtube/position (which has a redirect) it will take you to https://backlinko.com/hub/youtube/positioning…
Social media is evolving fast, with platforms like Threads and Noplace leading the charge. Check out these 14 new social networks making waves in 2024. Let’s dive right in! 1….
In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Keyword Type Examples 1. Seed keywords Books, cars, digital marketing 2. Informational keywords How…
Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. However, despite a…
Want to learn about the state of blogging in 2024? What are the benefits of blogging to businesses? What are the most popular blogging formats? Keep reading as we will…
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates…
Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than…
A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. This technique can help you find a high-resolution…
We have one goal for this article: to help you land an SEO job. This isn’t a generic piece on SEO interview questions. Yes, we’ve broken the questions down by…
It’s no secret that social media marketing can boost your brand’s reach, forge stronger connections with your audience, and drive sales. In fact, social media has the highest ROI of…
Keyword cannibalization can negatively impact your website’s organic search performance. But catching and fixing this issue can have the opposite effect. Case in point: Two of our articles on Backlinko…
Since Backlinko’s launch in 2012, we’ve experimented with countless tactics to build website authority. Some successful. Others not so much. We’ve built our reputation (and authority) by consistently creating high-quality…
Keyword match types help you control which search queries can trigger your search ads. Balancing reach with relevancy. It lets you run search ad campaigns without having to account for…
Attending SEO conferences is one of the most impactful ways to elevate your SEO. You get to: Rub shoulders with marketing rockstars Soak in the latest SEO trends Leave with…
An SEO consultant helps your business improve search engine rankings. Through services like keyword research, site audits, and on-page SEO. Which can drive organic traffic and generate leads. They have…
Creating a website involves: Planning Content creation Web design and development Testing Historically, this process has taken months. Not to mention the complex coding, technical jargon, and steep learning curve….
Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in…
Mobile apps have become an integral part of our daily lives and take up a sizable share of screen time today. Below you’ll find the latest data on the most…
B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO…
Apple currently ranks as one of the most valuable companies with a market cap of $3.31 trillion. Founded in 1976, the company had a long history of innovations from introducing…
AI tools can be incredibly useful in scaling your SEO efforts. At Backlinko, we use SEO AI software to support our content marketing activities alongside our team of expert SEO…
Your small business needs a solid online presence to get discovered. Search engine optimization (SEO) is key. In 2019, Lindsey Bomgren, the founder of the online fitness website Nourish Move…
How do you make your product pages stand out? What unique details can you add to these pages to make them resonate with your customers? Most importantly, how can you…
Temu is a popular shopping marketplace known for its ultra-low prices owned by PDD Holdings. Launched in 2022, the platform quickly gained a massive following thanks to significant marketing investments…
Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. When you…
Whether you’re a solo business or a team, the right digital marketing tools can increase sales. And with artificial intelligence (AI) being added to almost every other software product, you’re…
OpenAI is an AI research organization behind the popular ChatGPT. Launched in November 2022, ChatGPT gained 1 million users within the first 5 days since launch. In 3 months since…
Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience…
Local SEO has become an important element of digital marketing strategy helping businesses enhance online visibility and connect with local customers. How popular are local searches? What are the top…
The world of online marketing evolves quickly. To stay ahead of the curve, you need to continuously update your skills and knowledge. At Backlinko, we’ve been using innovative techniques and…
We reviewed dozens of content marketing examples in different formats and from multiple channels. And handpicked the 22 most inspiring examples to share here with you. Take a look at…
Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. It’s about putting your business in the spotlight, grabbing attention, and…
Local rank trackers automate the process of tracking local search engine rankings. Allowing you to save time while getting more profound insights. For example, Stratedia, a marketing agency, improved its…
Want to attract prospects and land more cases from search engines? Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. For example, Google,…
A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you…
Small businesses are the backbone of the American economy (and in many parts of the world) and provide jobs for nearly half (45.9%) of US employees. Nearly 9-in-10 Americans state…
Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s…
Local SEO tools can be a game-changer. From automating review management to dominating local search, the right technology can help your business grow long-term. For example, KuchyneValent, a local Slovakian…
As of 2023, there are more than 180k SEO service providers in the US itself. With so many options to choose from, finding the best fit for your business can…
Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful…
Over 1.9 billion websites make up the internet. However, a select few dominate online traffic. According to the latest data from Semrush’s Traffic Analytics tool, the 100 most visited sites…
Threads is a microblogging app, new X (Twitter) rival operated by Meta. Launched in July 2023, Threads gained 2 million signups in 2 hours since its launch. By day 5…
From celebrities to brands, most followed accounts on social media have an extensive reach to millions of users worldwide. Below, you’ll find the latest data on the most followed accounts…
An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of a commission. While it may seem like a…
URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior. You can identify URL parameters as text strings…
Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual websites to signal to search engines—notably Google—the language…
SEO Agency of the Year Winner Harry Sanders started StudioHawk when he was just 17 years old and homeless. Fast-forward, StudioHawk grew its revenue from 3.4 million in 2021 to…
Google processes billions of searches every day, revealing what people around the world are curious about. But what are the most popular search queries, both in the United States and…
The H1 tag is an HTML heading tag you can use to create the main title or highlight the primary subject of a webpage. It comprises an opening <h1> tag,…
ChatGPT has been a game-changer, but it’s not the only player in the AI field. The world of large language models (LLMs) is vast and varied, each offering unique features…
Schema markup is code you add to your webpage that tells a search engine what your content is about. If you can tell Google the meaning behind your content, it…
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Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. Back in 2014, there were 1 billion smartphone users. Now,…
Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. From mobile-first surveys to social media analytics, researchers have access…
In the world of smartphones, the rivalry between Apple and Google has been ongoing for years. Apple offers iPhones with iOS, exclusively available to its smartphones. On the other hand,…
Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are…
In today’s digital world, screen time is an essential part of our daily routine. From checking mail in the morning on a smartphone, to watching videos on the smartphone and…
User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats,…
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This is a complete list of recent affiliate marketing statistics every marketer needs to know in 2024. So if you want to find data and facts on: Affiliate marketing spending…
This is a complete list of the most important AI statistics every marketer needs to know in 2024. So if you want to find data and facts on: AI Market…
Affiliate marketing is a great way to monetize your site’s traffic – but with hundreds of affiliate programs to choose from, how do you decide which ones are worth your…
A sitemap is a list of all the pages on your website. An XML sitemap, which is specifically meant for search engines, helps them discover new and updated content. Sitemaps…
In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights…
Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. Known for its unique…
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In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal…
In recent years, podcasts have taken the digital world by storm. With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike…
With the pet industry projected to grow to $368 billion by 2030, and tons of pet owners looking to find new products for their companions, there’s never been a better…
The gaming community is willing to invest large sums of money to fuel their hobby. This enthusiasm has propelled the gaming industry to a staggering worth of $217.06 billion as…
With fashionistas always on the prowl for the next big thing, these affiliate programs are like the golden ticket for anyone who wants to generate an income leveraging this niche….
The health and wellness industry is booming. As of 2022, the global wellness economy was worth $5.6 Trillion. With a wide range of sub-niches ranging from nutrition and physical fitness…
Affiliate commissions in the fitness industry range from 3% to 20%. These companies sell everything from supplements to advanced exercise equipment. Meanwhile, global revenue in fitness has a projected annual…
Finding profitable travel affiliate programs can be brutal. With the global travel industry worth more than $7 trillion, competition in this niche is fierce. The problem? There are so many…
YouTube is undoubtedly the world’s most popular video platform with over 2 billion monthly users. But what are those users searching for when they’re on the platform, and which channels…
In this article, you’ll find search engine optimization trends of 2024. And let’s be clear about something: This is NOT your average “SEO in 2024” guide. We’ll cover the most…
Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it,…
Among all the social media platforms out there, LinkedIn stands out as the go-to platform for professional social networking. But with over 900 million people using it, how do you…
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In the SEO world, we all spend a LOT of time optimizing our content. But did you know that optimizing your site’s images is also super important? Well, let me…
In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”. But what does this mean for your SEO efforts? In this guide, I’ll cover: What E-E-A-T actually…
An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction….
Search Engine Optimization (SEO) takes a lot of time, concentration, and dedication. Some tasks demand regular attention, such as backlink analysis, keyword research, conducting site audits, and monitoring your rankings….