SE Ranking

How to troubleshoot XML Sitemap errors

So you just created a sitemap and submitted it to Google. Congratulations! But wait, your sitemap status isn’t a Success. On the other hand, maybe your sitemap report looks good,…

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Understanding JavaScript SEO

If you’re an SEO specialist, and not a developer, then you probably don’t need to tap into all of the intricacies of website development. But you do need to know…

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Magento Website Audit: A Complete Guide to Stable Work

Magento is known for being one of the most powerful and comprehensive systems for launching websites. It provides extensive customization and flexibility and adapts to various needs. But with great…

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What Is Semantic Search and How Does it Affect SEO

In today’s fast-paced digital world, standing out from a vast and volatile crowd of online merchants can be challenging, to say the least. As search engines become more sophisticated, traditional…

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SSL/TLS errors and ways of fixing them

Technical SEO forms the foundation of all other optimization efforts, and a website with security flaws is unlikely to engage visitors or make it to the top of the SERP. …

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Google Maps Advertising Guide

Each of us has probably Googled at least once the address of a place to check where it’s located on the map and find out how to get there or…

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SEO Forecasting: The Ultimate Guide

If there’s a singular truth about the SEO industry, it’s that SEO folks always have to stay out in front of their competitors to deliver the best results possible.  And…

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Hreflang: Full guide for newbies

Every day, millions of French users visit global websites like Amazon.com. Although the official page of Amazon.com is in English, users can still see text and product descriptions in French….

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Top 7 Surfer SEO Alternatives

When it comes to optimizing your brand’s content, data-driven insights and automation are key. Content tools play a vital role in researching topics, auditing your content, and finding effective keywords…

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9 Best Moz Alternatives and Their Pros and Cons

Moz is a widely recognized all-in-one SEO software catering to small businesses, agencies, and large enterprises. It provides comprehensive monitoring of site parameters and aims to enhance visibility in search…

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How to set up Google Search Console

In this article, you will learn how to add your website to Google Search Console using five methods, how to add users and manage permissions, connect GSC to different CMS,…

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15 digital marketing metrics used in SE Ranking

To achieve positive results from your digital organic and advertising campaigns on Google, it is crucial to understand the needs of your customers and align them with your promo activities….

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Understanding NAP in SEO and how to get it right

Digital marketing is packed with different acronyms, such as SEO, ROI, SERP, SERM and many others. But few are as confusing as NAP. Now, before you get excited, let us…

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Ecommerce SEO Rules and Trends for Thriving Online Stores

Ecommerce SEO refers to the search engine optimization of online stores. It constitutes an industry-specific blend of on-page, technical, and off-page SEO tactics. Its primary objective is to make your…

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Useful widgets for websites

Many websites have limited functionality for one reason or another, with the main one being the use of templates that require you to do some additional research and work if…

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Best CMS for SEO in 2023

The rapid development of content management systems (CMSs) has revolutionized website creation and management. Now, even people with little to no technical expertise can create, edit, and post content on…

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How to find and fix orphan pages

Almost every page on your website is part of a bigger story, each of which link together to form a kind of digital spiderweb. It’s also possible for your pages…

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How videos impact your SEO rankings

Over the past decade, video content has grown to become an essential part of the modern-day digital society. Many businesses have changed their marketing strategies by incorporating videos to communicate…

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Top 10 Best Rank Tracker Software of 2023

Tracking your keyword rankings in search engines is a must if you want to know how to outrank your competitors. It allows you to identify where you stand, the direction…

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Moving from HTTP to HTTPS in 5 steps

Back in 2014, HTTPS encryption became another one of Google’s ranking factors, and Chrome has been marking all HTTP websites as not secure since July 2018. Internet browsers like Mozilla…

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Keyword stuffing in a nutshell

When optimizing web pages for search engines like Google, it can be tempting to take the easy way out: using all kinds of manipulation tactics to quickly get higher rankings….

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Why every website needs a custom 404 page

Visitors usually see a 404 page after clicking on a non-existing URL. It informs users that the page they have been searching for is missing.  It may seem plain and…

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The SEO guide to finding all web pages of a website

In the SEO world, data reigns supreme. Access to it is crucial for making informed decisions and crafting a successful strategy for your project. To win this game, you should…

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Understanding referring domains and their impact on SEO

As a website owner or agency, you’re probably seeking ways to improve your site’s rankings and attract more visitors. While some may argue that the importance of backlinks has diminished…

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The 15+ Must-Know Backlink Types

The quality of your backlink profile is arguably one of the most important factors that Google looks at when determining how to rank your website. In the world of SEO,…

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How to migrate a website successfully

Website migration is like moving your house to a new location, but it can be a lot harder and the stakes are higher. If you organize the process improperly, your…

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How to generate SEO leads

Marketing agencies, especially ones that offer SEO services, frequently have trouble pulling in new clients. The challenge lies in capturing valuable prospects in a highly competitive market, which means agencies…

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How to Generate B2B Leads

Generating business to business (B2B) leads is often tough, especially when you’re operating in a competitive online landscape where everyone is fighting for a slice of the same pie. Still,…

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8 Semrush Alternatives and Their Pros and Cons

SEO is one of the most potent marketing channels for generating fantastic ROI, but building and executing a powerful SEO strategy is no easy feat. That’s where tools like Semrush…

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Keyword clustering guide

Keyword research is the primary task of any SEO strategy. Besides finding the most profitable terms you can rank for, there’s a whole deal of work that goes into analyzing…

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What is pagination and how to implement it properly

Pagination is the numbering of pages in ascending order. Website pagination comes in handy when you want to split content across pages and show an extensive data set in manageable…

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SEO for Startups: what it is and how it works

Running a startup means dreaming big and working hard to create an awesome product even if nobody knows about it just yet. This is precisely why you should get started…

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What is SEO?

What does SEO stand for in marketing? SEO stands for search engine optimization. It means putting a web page in the search results in order to receive organic traffic from…

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SEO and HTTP Status Codes

One of the most important things you can assess on your website is what hypertext transfer protocol status codes (or HTTP Status Codes) exist there. These codes can be very…

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What Anchor Text is and What You Should Know About It

In the modern SEO landscape, backlinks are a hot commodity. Everyone knows that they are a crucial ranking factor, but some backlink parts are often overlooked. This article is dedicated…

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How to make your content go viral without cats and babies

Almost all content creators will do whatever it takes to write articles that capture people’s undivided attention. I’m referring to posts with hundreds of likes, comments, shares… Actually, scratch that,…

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The Complete Link Building Guide for Beginners

Link building plays a vital role in SEO. It increases website authority, impacts rankings and helps you build an online reputation and brand awareness. Increased website rankings results in increased…

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How to do a technical website audit mindfully

Running a technical website audit takes more effort than you might think. It’s like a 1000-piece Lego set that’s difficult to assemble without detailed instructions, which is why we prepared…

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How to choose and check a domain for SEO

Buying a domain is like buying a car. It may look new and pretty at first glance, but it’s better to give it a thorough check and look under the…

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How SE Ranking collects and processes keyword data

SEO is no guessing game. It’s a data-driven process. The data you use should be accurate, so you can make good decisions to succeed not just in your SEO efforts…

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How to track search engine rankings

So, you’ve done your keyword research and added a list of relevant keywords to your website content. Now what? How do you know if your SEO efforts are paying off?…

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How to find all the backlinks of any website

In SEO, backlinks are a lot like votes in elections. By casting your vote (aka linking out to another site), you’re showing that you trust the candidate (another site) and…

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Writing a Listicle in 5 Steps

If you want to get more clicks on your content, put a number in the title. This is why listicles convert so well. In fact, in analyzing hundreds of articles,…

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What is Search Intent? A Complete Guide

Ever wonder how Google understands what you mean when you type a single keyword into the search bar? For example, when you search for “MacBook,” you’re most likely to get…

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How to localize translations for SEO impact

Some tourists are easy to spot from a mile away, aren’t they? You know what we mean: They dress differently. They seem unfamiliar with the area. They also speak in…

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What is keyword cannibalization, and how do you fix it?

Imagine optimizing your site for search engines using the most effective practices and still not getting the results you want. Your organic traffic rate isn’t increasing, and sometimes it even…

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Getting Your Brand’s Voice and Tone Right

Your company’s online presence will stagnate if your customers don’t know who you are. That’s why you need to zero in on your brand voice. In this article, we’ll help…

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How to promote your NFT marketplace in organic search

Non-fungible tokens (NFTs) have recently become a buzzword. More and more entrepreneurs are capitalizing on this trend by building NFT marketplaces—distinct online platforms where digital assets are sold, bought, and sometimes…

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Homepage SEO is Real! Here’s How to Do It

Is it really possible to optimize your homepage to get it to rank higher in the Search Engine Results Page (SERP)? Whether or not homepage SEO actually exists has long…

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Visual Content Marketing: What Is It and Why Use It?

Content marketing has become one of the most important marketing tools for businesses in today’s world. The pandemic and new technological advancements changed clients’ shopping preferences. Businesses are trying to…

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On-Page SEO Process Guide

On-page SEO, also known as on-site SEO, is an optimization process you can use to rank higher in SERPs by tweaking the elements of your website that are within your…

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Does pay-for-performance SEO really save you money?

You’ve probably seen ads like “Rank #1 in SERPs super fast and cheap by using our effective SEO tactics. Guaranteed!”  Tempting but suspicious, isn’t it? This is typically how pay-for-performance…

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The Complete Bing Keyword Planner Guide

Google rules the search market, but don’t sleep on Bing. While the Bing search engine is largely overshadowed by Google, Bing SEO and PPC campaigns can still drive appreciable business…

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6 Ways Marketing Agencies Can Optimize Remote Work

After the global pandemic, companies the world over had to change their business model from in-office to remote work. Now, people are discovering how beneficial working from home can be—and…

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The Ultimate Guide to Backlinks

Just started your SEO journey? Maybe you’re building your backlink strategy or just planning further steps to create a website. In any case, this guide to backlinks should come in…

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Complete guide on how to set up Google Alerts

Many underestimate Google Alerts, but if configured correctly, it can be of great help and bring valuable insights. From monitoring your business reputation to spying on your competitors and finding…

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How to Use Google Alerts for Marketing

The rapid advancement of innovative technologies has enabled us to further push the boundaries of marketing. For instance, with the help of Google Alerts, we can monitor the web for…