SE Ranking

How to localize translations for SEO impact

Some tourists are easy to spot from a mile away, aren’t they? You know what we mean: They dress differently. They seem unfamiliar with the area. They also speak in…

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What is keyword cannibalization, and how do you fix it?

Imagine optimizing your site for search engines using the most effective practices and still not getting the results you want. Your organic traffic rate isn’t increasing, and sometimes it even…

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Getting Your Brand’s Voice and Tone Right

Your company’s online presence will stagnate if your customers don’t know who you are. That’s why you need to zero in on your brand voice. In this article, we’ll help…

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How to promote your NFT marketplace in organic search

Non-fungible tokens (NFTs) have recently become a buzzword. More and more entrepreneurs are capitalizing on this trend by building NFT marketplaces—distinct online platforms where digital assets are sold, bought, and sometimes…

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Homepage SEO is Real! Here’s How to Do It

Is it really possible to optimize your homepage to get it to rank higher in the Search Engine Results Page (SERP)? Whether or not homepage SEO actually exists has long…

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Visual Content Marketing: What Is It and Why Use It?

Content marketing has become one of the most important marketing tools for businesses in today’s world. The pandemic and new technological advancements changed clients’ shopping preferences. Businesses are trying to…

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On-Page SEO Process Guide

On-page SEO, also known as on-site SEO, is an optimization process you can use to rank higher in SERPs by tweaking the elements of your website that are within your…

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Does pay-for-performance SEO really save you money?

You’ve probably seen ads like “Rank #1 in SERPs super fast and cheap by using our effective SEO tactics. Guaranteed!”  Tempting but suspicious, isn’t it? This is typically how pay-for-performance…

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The Complete Bing Keyword Planner Guide

Google rules the search market, but don’t sleep on Bing. While the Bing search engine is largely overshadowed by Google, Bing SEO and PPC campaigns can still drive appreciable business…

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6 Ways Marketing Agencies Can Optimize Remote Work

After the global pandemic, companies the world over had to change their business model from in-office to remote work. Now, people are discovering how beneficial working from home can be—and…

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The Ultimate Guide to Backlinks

Just started your SEO journey? Maybe you’re building your backlink strategy or just planning further steps to create a website. In any case, this guide to backlinks should come in…

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Complete guide on how to set up Google Alerts

Many underestimate Google Alerts, but if configured correctly, it can be of great help and bring valuable insights. From monitoring your business reputation to spying on your competitors and finding…

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How to Use Google Alerts for Marketing

The rapid advancement of innovative technologies has enabled us to further push the boundaries of marketing. For instance, with the help of Google Alerts, we can monitor the web for…

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Trust factors for ecommerce websites

Categories of products and services, shop address, contact and delivery information, FAQs, and other ecommerce page elements help strengthen user trust. Surely, you have noticed these elements when looking for…

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How page title and description tags help in SEO

The title tag and meta description are basic but core elements of SEO. And because Google tends to use meta tag content to generate snippets, they can have a direct…

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Best 25 SEO-friendly templates for your business

Website development from scratch usually demands a lot of resources that sometimes may be more useful for other tasks. Fortunately, website templates exist that will facilitate not only the development…

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What are Drip Campaigns? Examples, Best Practices

Unless you’ve been living under a rock for decades or just returned from Mars, it would be safe to assume that you’ve heard the term “Drip Campaigns” being tossed around…

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How to Use Affiliate Links

Affiliate marketing is an excellent way for brands and individual marketers to earn passive revenue. It also promotes the company being linked to, ultimately earning them additional sales. Check out…

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The Female Faces of the War in Ukraine

It’s been almost two weeks since Russia started a brutal war against Ukraine and all it stands for: democracy, freedom of expression, and human rights. Ukrainian cities are being burnt…

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Accelerated Mobile Pages Guide

Mobile page loading speed is one of the key parameters that Google uses to measure the overall quality of a page. It is clear as daylight: if the page takes…

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How to Improve Your HARO Pitch Conversion Rate

When it comes to landing high-quality backlinks from reputed publications, HARO can be an incredible PR tool in your belt. That is, of course, if you know how to use…

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Why does an ecommerce site need internal search?

You probably already know how important the internal search engine on your ecommerce site is for improving sales. It also affects your site’s SEO: the internal search engine influences your…

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Keeping tabs on your competitors with SE Ranking

The most essential part of search engine optimization isn’t getting Google to like your website. Sure, it’s a big deal, The most essential part of search engine optimization isn’t getting…

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5 Areas to Automate in Your SMB

Automating business processes in any department helps reduce the resources used, improve information management, get more accurate analytics, and provide a better customer experience. Eventually, your employees will be free…

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13 Ways to Get Better Results from Google Ads

Google Ads is the most popular online marketing platform in the world right now. However, not everyone who advertises there gets the results that they are looking for. Many businesses…

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Affiliate marketing for beginners

Affiliate marketing has become a common buzzword for those who want to leverage their own audience, support brands they use, and earn passive income. In this blog, we’ll cover: Affiliate…

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The complete email marketing guide

The number of active email users grows every year. In 2021, it reached 4.1 billion, and by 2025, it is expected to grow to 4.5 billion. With emails, we communicate,…

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11 Tips To Improve UX Writing

UX, aka user experience, dictates how a consumer feels about your online presence—and, by extension, your brand, product or service. When consumers visit your website, they expect answers to their…

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The guide to ecommerce conversion rate optimization

The ultimate goal of any ecommerce business is to get more sales and satisfied customers. It’s achieved not only by offering high quality products but also by having a visually…

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The complete mobile optimization guide for SEO

From July 2019, Google switched to mobile-first indexing. This means it will use a mobile version of the document to assess the quality of the page. Therefore, if some of…

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20 Pro Tips on Using SE Ranking

There are a vast number of ways how SE Ranking can help take your SEO and marketing efforts to the next level. However, most of our users, even experienced ones,…

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Voice search and SEO

Voice search is and has been a topic of hot debate for a couple of years now. Anyone with young kids knows that they run searches using only their voice….

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What is conversion rate and how do You calculate it?

Instagram likes are great. Facebook followers are nice. Clicks on your product page are cool. But none of it means anything if these people aren’t somehow converting. But what is…

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SE Ranking updates: September-October 2021

Were you among the users who left feedback on how to improve the SE Ranking platform? Well, if so, we did our best to respond to your calls. Who knows,…

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Analyzing Traffic Forecast data with SE Ranking

The traffic forecast is the potential volume of traffic that keywords can attract to a website. By analyzing the correlation between keyword search volume and current SERP rankings, a rough…

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8 Follow-Up Emails After No Response

Good email writing requires patience and practice. To send an effective message is a challenging task to do. Yet, when following up, you might want to take all your benefits…

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SE Ranking updates: August 2021

We’ve recently added new keyword filters, expanded keyword databases for 13 countries, and rolled out a mobile app upgrade. In this post, we’ll guide you through all SE Ranking updates…

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Dofollow vs nofollow links and their value for SEO

In a multifaceted universe of links, there are several technical nuances that are invisible to the user but make a huge difference in how the link is perceived by search…

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How to install Google Analytics: A step-by-step guide

On 15 February 2013, there was a meteor weighing 11,000 metric tons exploded 23 km above Chelyabinsk in Russia. That day, over 12 million people went to NASA’s official site…

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SE Ranking Updates: July 2021

Oh, the summer months. Rising temperatures, awesome vacations, and decreased productivity. Wait, what? The last part is not about SE Ranking because we actually did a lot in July! I’m…

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SE Ranking Updates: April-June 2021

With June behind us, we’re officially past the halfway mark of 2021 and it’s high time to start making vacation plans. But before you make your summer getaway, we’re excited…

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Why are your existing customers more valuable than new ones?

This article is written in collaboration with Metrilo, an ecommerce analytics, CRM and email platform. Metrilo helps online stores sell more—especially to existing customers. In e-commerce marketing, the focus always…

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The cheat sheet of 30+ Google Search operators

Google has long become one of the best tools to find any information online. However, there is so much data available that sometimes it fails to show the right content…

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Using the power of internal linking

Content and links are the two cornerstones of SEO. The royal status of content is not even a matter of debate. Backlinks are also given a lot of value. At…