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Top SEO Metrics to Track

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Anna postol test

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December 2023 SEO News

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Ivanna Vashyst: SEO Expert

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What is White-Label SEO?

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Top 12 SEO Reporting Tools You Need to Know in 2023

To truly understand how effective your SEO efforts are, you need detailed reports. This goes especially for SEO agencies who need to present clear results to their clients. There are…

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How to Craft a Content Strategy That Actually Works

Content is a powerful marketing tool that helps you connect with potential and current customers throughout their journey on your site. It can push you to the top of search…

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How to perform an SEO audit for an ecommerce website

Organic search is the dominant source of web traffic. It’s also responsible for a large share of revenue for ecommerce businesses. But to reap this harvest, your website first has…

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How to Do a Competitor SERP Analysis

Beating your SERP competition can be tough, but it’s still doable. To reach the top of the SERP, you have to go through dozens of steps. One of the initial…

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SEO Progress Tracking: A Comprehensive Guide

When it comes to SEO tracking, we have some good and not-so-good news to share with you. The good news is that, unlike traditional offline marketing campaigns, you can measure…

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What does an SEO company do?

At first sight, the answer to this question is pretty obvious: an SEO company does… SEO! And this answer is correct. Or, at least partially correct.  But considering that SEO…

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How to Measure SEO ROI and Share It to Your Team and Clients

Website optimization is an intricate and multifaceted process that requires significant investment. Understanding where your budget goes helps you save money on effective strategies. So if you want to see…

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SEO Onboarding Questionnaire: What to Ask New SEO Clients

Congratulations on closing that SEO sales deal!  Now it’s time to kick-start your client’s path to success by organizing a top-of-the-line SEO client onboarding process. This will set the tone…

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How to do keyword optimization for SEO

Keyword optimization is a fundamental SEO technique that can improve your website’s visibility in search results and attract more visitors.  In this keyword optimization guide, we will share the knowledge,…

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How to choose the right keywords for SEO success

Words are more than just strings of letters. They’re the keys to unlocking the vast potential of the online market space. Choosing the right keywords for SEO is a lot…

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How to do SEO for blogs

Most of us frequently read blog posts. In fact, you’re reading one right now. And the reason behind it is simple: blogs are a powerful marketing tool. Around 7 million…

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How to find low competition keywords

Let’s face it. Finding the right keywords to target is more difficult than ever before. To stand out and attract the right audience, concentrating solely on generalized keywords may not…

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How to find competitors of any website

In the vast online landscape, competition is fierce and unyielding. Every click, search, and scroll marks a battlefield where businesses vie to capture their target audience’s attention. In this digital…

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How to create and optimize a one-page website

There are tons of different website types, ranging from media to entertainment, ecommerce, to business, and the list goes on. Each type has its own structure, its own approach to…

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How to create an SEO proposal

A well-crafted SEO proposal can be your agency’s secret weapon. It’s not just a document; it’s a gateway to capturing the attention and trust of potential clients. Think of it…

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Understanding JavaScript SEO

If you’re an SEO specialist, and not a developer, then you probably don’t need to tap into all of the intricacies of website development. But you do need to know…

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Magento Website Audit: A Complete Guide to Stable Work

Magento is known for being one of the most powerful and comprehensive systems for launching websites. It provides extensive customization and flexibility and adapts to various needs. But with great…

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What Is Semantic Search and How Does it Affect SEO

In today’s fast-paced digital world, standing out from a vast and volatile crowd of online merchants can be challenging, to say the least. As search engines become more sophisticated, traditional…

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Understanding NAP in SEO and how to get it right

Digital marketing is packed with different acronyms, such as SEO, ROI, SERP, SERM and many others. But few are as confusing as NAP. Now, before you get excited, let us…

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Ecommerce SEO Rules and Trends for Thriving Online Stores

Ecommerce SEO refers to the search engine optimization of online stores. It constitutes an industry-specific blend of on-page, technical, and off-page SEO tactics. Its primary objective is to make your…

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How to find and fix orphan pages

Almost every page on your website is part of a bigger story, each of which link together to form a kind of digital spiderweb. It’s also possible for your pages…

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Top 10 Best Rank Tracker Software of 2023

Tracking your keyword rankings in search engines is a must if you want to know how to outrank your competitors. It allows you to identify where you stand, the direction…

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Moving from HTTP to HTTPS in 5 steps

Back in 2014, HTTPS encryption became another one of Google’s ranking factors, and Chrome has been marking all HTTP websites as not secure since July 2018. Internet browsers like Mozilla…

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Why every website needs a custom 404 page

Visitors usually see a 404 page after clicking on a non-existing URL. It informs users that the page they have been searching for is missing.  It may seem plain and…

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How to generate SEO leads

Marketing agencies, especially ones that offer SEO services, frequently have trouble pulling in new clients. The challenge lies in capturing valuable prospects in a highly competitive market, which means agencies…

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How to Generate B2B Leads

Generating business to business (B2B) leads is often tough, especially when you’re operating in a competitive online landscape where everyone is fighting for a slice of the same pie. Still,…