SE Ranking

How to perform an SEO audit for an ecommerce website

Organic search is the dominant source of web traffic. It’s also responsible for a large share of revenue for ecommerce businesses. But to reap this harvest, your website first has…

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How to Do a Competitor SERP Analysis

Beating your SERP competition can be tough, but it’s still doable. To reach the top of the SERP, you have to go through dozens of steps. One of the initial…

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SEO Progress Tracking: A Comprehensive Guide

When it comes to SEO tracking, we have some good and not-so-good news to share with you. The good news is that, unlike traditional offline marketing campaigns, you can measure…

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What does an SEO company do?

At first sight, the answer to this question is pretty obvious: an SEO company does… SEO! And this answer is correct. Or, at least partially correct.  But considering that SEO…

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How to Measure SEO ROI and Share It to Your Team and Clients

Website optimization is an intricate and multifaceted process that requires significant investment. Understanding where your budget goes helps you save money on effective strategies. So if you want to see…

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SEO Onboarding Questionnaire: What to Ask New SEO Clients

Congratulations on closing that SEO sales deal!  Now it’s time to kick-start your client’s path to success by organizing a top-of-the-line SEO client onboarding process. This will set the tone…

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How to do keyword optimization for SEO

Keyword optimization is a fundamental SEO technique that can improve your website’s visibility in search results and attract more visitors.  In this keyword optimization guide, we will share the knowledge,…

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How to choose the right keywords for SEO success

Words are more than just strings of letters. They’re the keys to unlocking the vast potential of the online market space. Choosing the right keywords for SEO is a lot…

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How to do SEO for blogs

Most of us frequently read blog posts. In fact, you’re reading one right now. And the reason behind it is simple: blogs are a powerful marketing tool. Around 7 million…

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How to find low competition keywords

Let’s face it. Finding the right keywords to target is more difficult than ever before. To stand out and attract the right audience, concentrating solely on generalized keywords may not…

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How to find competitors of any website

In the vast online landscape, competition is fierce and unyielding. Every click, search, and scroll marks a battlefield where businesses vie to capture their target audience’s attention. In this digital…

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How to create and optimize a one-page website

There are tons of different website types, ranging from media to entertainment, ecommerce, to business, and the list goes on. Each type has its own structure, its own approach to…

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How to create an SEO proposal

A well-crafted SEO proposal can be your agency’s secret weapon. It’s not just a document; it’s a gateway to capturing the attention and trust of potential clients. Think of it…

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Understanding JavaScript SEO

If you’re an SEO specialist, and not a developer, then you probably don’t need to tap into all of the intricacies of website development. But you do need to know…

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Magento Website Audit: A Complete Guide to Stable Work

Magento is known for being one of the most powerful and comprehensive systems for launching websites. It provides extensive customization and flexibility and adapts to various needs. But with great…

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What Is Semantic Search and How Does it Affect SEO

In today’s fast-paced digital world, standing out from a vast and volatile crowd of online merchants can be challenging, to say the least. As search engines become more sophisticated, traditional…

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15 digital marketing metrics used in SE Ranking

To achieve positive results from your digital organic and advertising campaigns on Google, it is crucial to understand the needs of your customers and align them with your promo activities….

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Understanding NAP in SEO and how to get it right

Digital marketing is packed with different acronyms, such as SEO, ROI, SERP, SERM and many others. But few are as confusing as NAP. Now, before you get excited, let us…

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Ecommerce SEO Rules and Trends for Thriving Online Stores

Ecommerce SEO refers to the search engine optimization of online stores. It constitutes an industry-specific blend of on-page, technical, and off-page SEO tactics. Its primary objective is to make your…

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How to find and fix orphan pages

Almost every page on your website is part of a bigger story, each of which link together to form a kind of digital spiderweb. It’s also possible for your pages…

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Top 10 Best Rank Tracker Software of 2023

Tracking your keyword rankings in search engines is a must if you want to know how to outrank your competitors. It allows you to identify where you stand, the direction…

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Moving from HTTP to HTTPS in 5 steps

Back in 2014, HTTPS encryption became another one of Google’s ranking factors, and Chrome has been marking all HTTP websites as not secure since July 2018. Internet browsers like Mozilla…

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Why every website needs a custom 404 page

Visitors usually see a 404 page after clicking on a non-existing URL. It informs users that the page they have been searching for is missing.  It may seem plain and…

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How to generate SEO leads

Marketing agencies, especially ones that offer SEO services, frequently have trouble pulling in new clients. The challenge lies in capturing valuable prospects in a highly competitive market, which means agencies…

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How to Generate B2B Leads

Generating business to business (B2B) leads is often tough, especially when you’re operating in a competitive online landscape where everyone is fighting for a slice of the same pie. Still,…

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SEO for Startups: what it is and how it works

Running a startup means dreaming big and working hard to create an awesome product even if nobody knows about it just yet. This is precisely why you should get started…

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What is SEO?

What does SEO stand for in marketing? SEO stands for search engine optimization. It means putting a web page in the search results in order to receive organic traffic from…

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SEO and HTTP Status Codes

One of the most important things you can assess on your website is what hypertext transfer protocol status codes (or HTTP Status Codes) exist there. These codes can be very…

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How to make your content go viral without cats and babies

Almost all content creators will do whatever it takes to write articles that capture people’s undivided attention. I’m referring to posts with hundreds of likes, comments, shares… Actually, scratch that,…

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The Complete Link Building Guide for Beginners

Link building plays a vital role in SEO. It increases website authority, impacts rankings and helps you build an online reputation and brand awareness. Increased website rankings results in increased…

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How SE Ranking collects and processes keyword data

SEO is no guessing game. It’s a data-driven process. The data you use should be accurate, so you can make good decisions to succeed not just in your SEO efforts…

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How to track search engine rankings

So, you’ve done your keyword research and added a list of relevant keywords to your website content. Now what? How do you know if your SEO efforts are paying off?…

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How to localize translations for SEO impact

Some tourists are easy to spot from a mile away, aren’t they? You know what we mean: They dress differently. They seem unfamiliar with the area. They also speak in…

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Getting Your Brand’s Voice and Tone Right

Your company’s online presence will stagnate if your customers don’t know who you are. That’s why you need to zero in on your brand voice. In this article, we’ll help…

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How to promote your NFT marketplace in organic search

Non-fungible tokens (NFTs) have recently become a buzzword. More and more entrepreneurs are capitalizing on this trend by building NFT marketplaces—distinct online platforms where digital assets are sold, bought, and sometimes…

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Visual Content Marketing: What Is It and Why Use It?

Content marketing has become one of the most important marketing tools for businesses in today’s world. The pandemic and new technological advancements changed clients’ shopping preferences. Businesses are trying to…

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On-Page SEO Process Guide

On-page SEO, also known as on-site SEO, is an optimization process you can use to rank higher in SERPs by tweaking the elements of your website that are within your…

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The Complete Bing Keyword Planner Guide

Google rules the search market, but don’t sleep on Bing. While the Bing search engine is largely overshadowed by Google, Bing SEO and PPC campaigns can still drive appreciable business…

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6 Ways Marketing Agencies Can Optimize Remote Work

After the global pandemic, companies the world over had to change their business model from in-office to remote work. Now, people are discovering how beneficial working from home can be—and…

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The Ultimate Guide to Backlinks

Just started your SEO journey? Maybe you’re building your backlink strategy or just planning further steps to create a website. In any case, this guide to backlinks should come in…

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How to Use Google Alerts for Marketing

The rapid advancement of innovative technologies has enabled us to further push the boundaries of marketing. For instance, with the help of Google Alerts, we can monitor the web for…

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What are Drip Campaigns? Examples, Best Practices

Unless you’ve been living under a rock for decades or just returned from Mars, it would be safe to assume that you’ve heard the term “Drip Campaigns” being tossed around…

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The Female Faces of the War in Ukraine

It’s been almost two weeks since Russia started a brutal war against Ukraine and all it stands for: democracy, freedom of expression, and human rights. Ukrainian cities are being burnt…

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Accelerated Mobile Pages Guide

Mobile page loading speed is one of the key parameters that Google uses to measure the overall quality of a page. It is clear as daylight: if the page takes…