Latest SEO News & Tips From Search Engine Journal Blog

If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete…

Google’s Preferred Sources tool is surfacing parked domains, spammy domain squatters, and random websites, detracting from legit sites that should be benefiting. The post Google’s Preferred Sources Tool Is Jammed…

Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. The post Google Warns Against Relying On SEO Audit Tool Scores appeared first…

The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built. The post The New Optimization Stack: Where SEO Meets AI…

Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles. The post Why AI Content All Sounds the Same…

Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported. The post Google Deprecates Practice Problem Structured Data…

When marketing and technology clash, SEO and site performance suffer. Bill Hunt outlines how to unify both for long-term digital resilience. The post The CMO-CTO Power Struggle: Solving The Web…

How do you optimize for AI Overviews, ChatGPT, and SGE? Get expert-backed frameworks to improve visibility, measure impact, and lead in AI-powered search. The post AI Search Playbook: The Strategy…

A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes. The post AI SEO: How To Understand AI Mode Rankings appeared first…

Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete. The post LLM Traffic Is Shrinking appeared first on Search Engine…

Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility. The post Ahrefs Data Shows Brand Mentions Boost AI Search Rankings appeared first on…

Google says AI surfaces businesses the same way people do, by checking what others recommend online. The post Google Discusses Digital PR Impact On AI Recommendations appeared first on Search…

With Microsoft, Google, and OpenAI leading the agentic shift, marketers face a new era of machine-mediated discovery and engagement. The post How Agentic Browsers Will Change Digital Marketing appeared first…

When Google’s algorithm updates hit your rankings, keep leadership calm and focused with a data-led, long-term SEO recovery plan. The post Ask An SEO: How To Manage Stakeholders When An…

Anthropic’s research explores how large language models perceive and structure text instead of simply producing it word by word. The post Anthropic Research Shows How LLMs Perceive Text appeared first…

Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady traffic flowing to sites. The post Google Q3 Report: AI Mode,…

Google Chrome will enable “Always Use Secure Connections” by default in October 2026, warning users before accessing public sites without HTTPS encryption. The post Chrome To Warn Users Before Loading…

Harry Clarkson-Bennett dissects the Google Discover leak to expose the real signals behind “trusted” content and sustainable visibility. The post How Google Discover REALLY Works appeared first on Search Engine…

If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete…

Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site. The post The AI Search Visibility Audit: 15 Questions Every CMO…

Knowing when to refresh content versus create new pages comes down to user value, topical focus, and measurable SEO outcomes. The post Ask An SEO: Is It Better To Refresh…

Google’s John Mueller said case sensitivity matters and SEOs shouldn’t just hope it works. The post Google’s Advice On Canonicals: They’re Case Sensitive appeared first on Search Engine Journal.

Learn 5 SEO tactics to improve visibility, trust, and traffic in AI search results. Adapt your strategy for ChatGPT, SGE, and other answer engines. The post AI in SEO: 5…

Automattic’s counterclaim against WP Engine says number of times keywords used is a ranking factor and they call that SEO. The post Automattic’s Legal Claims About SEO… Is This Real?…

The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever. The post The Same But Different: Evolving Your Strategy For AI-Driven…

As AI assistants shape how information is retrieved, hybrid search becomes the key to ensuring your content remains part of the conversation. The post Measuring When AI Assistants And Search…

As AI Overviews reshape discovery, Dan Taylor challenges SEOs to move beyond revenue metrics and start quantifying user alignment and trust. The post Time We Actually Start To Measure Relevancy…

Google’s new BlockRank AI ranking method could make advanced semantic search accessible to everyone. The post Google’s New BlockRank Democratizes Advanced Semantic Search appeared first on Search Engine Journal.

You may craft the perfect headline, but Google often has the final word. The Google leak reveals what’s really going on. The post How And Why Google Rewrites Your Hard-Earned…

When organizations embed search into their infrastructure, they convert customer intent into a measurable growth engine. The post SEO Is Not A Tactic. It’s Infrastructure For Growth appeared first on…

French technology group Positive acquires Surfer, expanding its full-funnel brand visibility ecosystem. The post Surfer SEO Acquired By Positive Group appeared first on Search Engine Journal.

What do AI Mode studies really say about search behavior, visibility, and brand trust? Kevin Indig separates fact from hype in this research-driven breakdown. The post The Impact Of AI…

Learn how to boost your brand’s AI visibility. Discover the key signals that drive AI citations and modernize your SEO strategy with AEO. The post Maximizing AI Visibility: How to…

Google announced a revolutionary update to voice search that uses AI to make it faster and more accurate The post Google Announces A New Era For Voice Search appeared first…

A showdown between AEO/GEO versus SEO yields a surprising insight about AI visibility tactics. The post Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight appeared first on Search…

Join Tom Capper, Sr. Search Scientist at STAT Search Analytics, as he reveals what enterprise SEOs need to know to maintain visibility and measure success. The post How To Win…

Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025. The post AI Is Rewriting Local Search:…

Google’s VP of Search said which kind of content gets more clicks in AI Overviews. The post Google Says What Content Gets Clicked On AI Overviews appeared first on Search…

Learn content marketing prompt frameworks, keep SEO trust intact, and scale AI content that ranks. Join our webinar to learn how to show-up in AIO. The post How To Use…

Google’s John Mueller explained the nuances of the URL Removals Tool, particularly for dealing with hacked pages The post Google Reminds SEOs How The URL Removals Tool Works appeared first…

Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles. The post Google Business Profile Tests Cross-Location Posts appeared first…

We used to measure rankings because that’s what we could see. Now, we’re measuring retrieval, the new proof of authority in AI-driven search. The post Your Brand Is Being Cited…

Bing now supports the data-nosnippet HTML attribute, letting websites exclude specific page sections from search snippets and AI-generated answers in Bing. The post Bing Supports data-nosnippet For Search Snippets &…

In a WSJ interview, Google’s VP of Search Liz Reid says ranking has been adjusted to surface more short-form video, forums, and UGC. The post Google Says It Surfaces More…

The second part of Kevin Indig’s AI Mode study breaks down what’s measurable, what’s myth, and where visibility is really earned. The post Google’s AI Mode SEO Impact | AI…

AI visibility now depends on semantics, not volume, and structured data determines how far your reach extends. The post How Structured Data Shapes AI Snippets And Extends Your Visibility Quota…

Uncover the truth about LLM visibility trackers. Are they worth the investment for your brand’s online visibility and success? The post Are LLM Visibility Trackers Worth It? appeared first on…

Google’s Robby Stein explained what creators should consider in terms of AEO/GEO The post Google Answers What To Do For AEO/GEO appeared first on Search Engine Journal.

Transform your approach to local search. Accurate information and AI readiness are essential for visibility in today’s search engines. The post The AI Search Effect: What Agencies Need To Know…

Google’s VP of Product explains the three foundations of the next generation of search, a shift that signals changes for SEO. The post Google Explains Next Generation Of AI Search…

Google quietly signals that NotebookLM will not obey the robots.txt protocol. This how to block it. The post Google Quietly Signals NotebookLM Ignores Robots.txt appeared first on Search Engine Journal.

Google’s Lighthouse 13 replaces many legacy audits with insights aligned to Chrome DevTools, removes outdated checks, and keeps performance scoring unchanged. The post Google Lighthouse 13 Launches With Insight-Based Audits…

With search traffic flat and AI accelerating zero-click, publishers face a survival test that demands SEO maturity and sharper strategies. The post AI Survival Strategies For Publishers appeared first on…

Google took 9 years to scale. ChatGPT does it in 4. The adoption slope is the wake-up call. The post 2026: When AI Assistants Become The First Layer appeared first…

Thirty years of industry insight from Carolyn Shelby reveals how AI, LLMs, and Google’s strategy are redefining search models and long-term marketing outcomes. The post 30-Year SEO Expert: Why AI…

SEO underperforms when capable teams face hidden barriers like turf wars, outdated workflows, and weak accountability. The post The 5 Hidden Organizational Forces That Undermine Enterprise SEO appeared first on…

Google rewards intent, not volume. Build SEO strategies around customer actions that move the business forward. The post How To Build SEO Strategies Around Real Customer Behavior appeared first on…

Search Atlas announced an ambitious slate of features that make it easier than ever to manage every aspect of SEO The post Search Atlas Announces New Features For Agencies appeared…

With 33% of organic searches now come from AI agents, CMOs must rethink SEO fundamentals to ensure content is accessible, authoritative, and AI-citable. The post The CMO & SEO: Staying…

Google reports a data center issue is causing a partial Search disruption, affecting some pages in certain locales. The post Google Search Experiencing Ongoing Service Disruption appeared first on Search…

Microsoft launched a new Bing Places with a recommendation tool, faster Google Business Page import, and automatic migration for existing users. The post Microsoft Launches New Bing Places For Business…

Discover the proven process to map real AI search journeys, uncover hidden decision points, and turn AI-driven discovery into revenue. The post In-House Marketers: How To Use Customer Insights To…

The W3C unveiled a new polysemic logo, one that is purposely designed to be evocative of multiple concepts The post W3C Rolls Out A New Evocative Logo appeared first on…

Traditional SEO metrics no longer define success as AI intermediaries and multimodal search tools transform user journeys and reshape how brands achieve visibility. The post How AI Is Redefining Search…

In the retrieval era, your competitive edge comes from embedding discipline, not just traditional technical SEO. The post Vector Index Hygiene: A New Layer Of Technical SEO appeared first on…

Strengthen your international presence by aligning hreflang setup with market goals and user expectations. The post Ask An SEO: What Are The Most Common Hreflang Mistakes & How Do I…

Yoast announced a new AI visibility tool that can help SMBs improve AI SEO. The post Yoast Announces New AI Visibility Tool appeared first on Search Engine Journal.

Usage patterns show LLMs reshaping how people consume information, raising the stakes for publishers to deliver real assets, not just content. The post How People Really Use LLMs And What…

Backlinks still matter in AI search, but quality, diversity, and even nofollow links now shift visibility more than raw volume. The post How AI Really Weighs Your Links (Analysis Of…

Google AI Overviews increasingly overlaps with organic search results, especially for YMYL queries. The post Google AI Overviews Overlaps Organic Search By 54% appeared first on Search Engine Journal.

Google’s John Mueller answers a question about expired domains and ranking issues. The post Google Explains Expired Domains And Ranking Issues appeared first on Search Engine Journal.

Research across hundreds of thousands of queries shows AI Overviews shrinking click-through rates, destabilizing publishing models, and accelerating zero-click search growth. The post The Impact Of AI Overviews & How…

Reddit isn’t the point. It’s proof that real decision-making happens in conversations, not corporate content, and AI search is amplifying that shift. The post Why Reddit Is Driving The Conversation…

800M AI searches happen weekly. Learn how top brands measure, optimize & win AI visibility across ChatGPT, Claude & Perplexity. Register free. The post Track, Prioritize & Win: The Complete…

Websites will survive, but their strategic value is shrinking as agents mediate transactions and control consumer interactions. The post When Agents Replace Websites appeared first on Search Engine Journal.

This stack is built for small teams and busy owners who want clarity, shortcuts, and strategies that work. The post Get Found Without Paying for Ads appeared first on Search…

Newfold Digital sells MarkMonitor, says it will “double down” on core brands like Bluehost and Network Solutions The post Newfold Digital Sells MarkMonitor As Part Of Strategic Refocus appeared first…

Google launches Search Live in English in the U.S., adding real-time, camera-aware voice search to the Google app with links to the web. The post Google App Adds Search Live…

Websites built for performance fuel growth, protect valuation, and deliver measurable ROI far beyond marketing metrics. The post From Line Item To Leverage: How Web Performance Impacts Shareholder Value appeared…

The most recognizable AI fingerprint isn’t facts or punctuation but a relentless cadence that manipulates style over substance. The post And The Truth? This Writing Style Screams AI appeared first…

Evergreen articles once were reliable drivers of steady traffic, but AI summaries may now render them obsolete. The post Are AI Search Summaries Making Evergreen Articles Obsolete? appeared first on…

Understand the transition from traditional SEO to GEO concepts within SEO and how it transforms digital marketing with AI integration for better SERP visibility. The post From SEO To GEO:…

New data on over 3,000 Google Business Profiles finds proximity drives visibility, but review volume and keyword relevance are most influential near the top. The post Review Signals Gain Influence…

The best market intelligence you’ll ever get is hidden in organic queries, but only if you turn those signals into personas teams actually use. The post Making SEO Personas Actionable…

Is innovation or anxiety the driving force behind the adoption of LLMs.txt and where does it leave SEOs in terms of AI visibility The post LLMs.txt For AI SEO: Is…

Learn how to boost your SERP visibility with tips to navigate changes in Google’s search results and AI features. The post SERP Visibility Decline: How To Grow Brand Awareness When…

Agentic SEO goes beyond Google to optimize for AI-driven discovery, influence, and traffic flows in a reconfigured digital ecosystem. The post Agentic AI In SEO: AI Agents & The Future…

Google’s John Mueller offers a thoughtful answer to a question about keyword cannibalization. The post Google Answers SEO Question About Keyword Cannibalization appeared first on Search Engine Journal.

Google says the August 2025 spam update has finished rolling out worldwide. The post Google Confirms August Spam Update Is Complete appeared first on Search Engine Journal.

SEO meets compassion: Join SEO for Paws on Sept. 25, 2025 to learn from industry leaders and raise funds for animal shelters in Ukraine. The post SEO For Paws Live…

Google’s actions against SERP scraping are forcing the search industry to reconsider what ranking data is truly actionable. The post The Future Of Rank Tracking Can Go Two Ways appeared…

In conversation with Shelley Walsh, Ray Grieselhuber explains why the grounding data matters and human behavior should be the focus of SEO The post AI Platform Founder Explains Why We…

Google Discover now displays social media posts from Instagram, X, and YouTube Shorts alongside traditional articles, creating a unified content feed. The post Google Discover Adds Social Media Posts &…

Google is hiring an anti-scraping engineering analyst to help develop ways to stop search results scrapers. The post Google Is Hiring An Anti-Scraping Engineering Analyst appeared first on Search Engine…

In this edition of Ask an SEO, we dive into why evergreen and timely content work best when built for users. The post Ask An SEO: High Volumes Or High…

Google updated its quality rater guidelines to treat election and voting info as YMYL. See what changed and how to align civic content. The post Google Expands YMYL Guidelines To…

WordPress Core Web Vitals performance is compared and ranked against five other content management systems. The post WordPress Versus Everyone: The Top CMS For Core Web Vitals appeared first on…

Bias in AI and search is unavoidable, but your response determines whether it builds or erodes authority. The post Bias In Search: Visibility, Perception, And Control appeared first on Search…

Amazon has lost significant visibility in Google’s organic product grid, creating opportunities for merchants. The post Amazon Experiences Drop In Google Search Visibility appeared first on Search Engine Journal.

Google announced the deprecation of Looker Studio-based CrUX dashboard and promoted the CrUX Vis alternative. The post Google Retiring Core Web Vitals CrUX Dashboard appeared first on Search Engine Journal.