Latest SEO News & Tips From Search Engine Journal Blog

The Internet Archive’s new WordPress plugin provides an easy way to bring the Archive into the SEO workflow The post 5 Reasons To Use The Internet Archive’s New WordPress Plugin…

Google’s Year in Search shows AI tools led trending queries globally. Gemini ranked first worldwide, with DeepSeek appearing in both US and global lists. The post Google Year In Search…

Learn how to track visibility with Google AIO using easy-to-follow steps for improved online presence and site performance. The post Google AI Overviews: How To Measure Impressions & Track Visibility…

Kevin Indig’s 2026 predictions reveal the end of AI dashboards, the rise of agentic SEO, and a web divided between bots and verified humans. The post 7 SEO, Marketing, And…

Bill Hunt outlines how leading brands close the search equity gap by linking discoverability, governance, and measurable financial impact. The post The Search Equity Gap: Quantifying Lost Organic Market Share…

Learn the differences between XML and HTML sitemaps, their impact on crawlability, and when each makes sense for your site’s structure. The post Ask an SEO: Is An XML Or…

New research exposes how just a few hundred malicious documents can plant backdoors in AI models and distort product comparisons. The post AI Poisoning: Black Hat SEO Is Back appeared…

AI now handles the entire research stage, so now the real fight in SEO is about earning a place inside those answers The post Bing Shows What Signals Matter For…

Google’s John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering. The post Google’s Mueller Says…

This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know. The post SEO Pulse: ChatGPT…

Harry Clarkson-Bennett dismantles AI hype, revealing how real marketing power still lies in creators, communities, and cross-platform customer journeys. The post The Impact AI Is Having On The Marketing Ecosystem…

Fresh data reveals where AI search value is actually accumulating, and which companies may face painful down rounds. The post The Alpha Is Not LLM Monitoring appeared first on Search…

Google’s John Mueller says he doesn’t expect a noticeable SEO impact from a 100MB video that loads in the background after page content and images. The post Mueller: Background Video…

AI search is overriding geographic signals, pushing global pages into local markets unless brands reinforce market-specific authority in ways LLMs can interpret. The post How AI’s Geo-Identification Failures Are Rewriting…

AI assistants generate shifting realities for your brand, making consistency a probabilistic challenge across every new conversation timeline. The post The AI Consistency Paradox appeared first on Search Engine Journal.

Ahrefs’ Patrick Stox joins Shelley Walsh to talk about the shifting search journey, the limits of LLM attribution, and the importance of brand consistency. The post Google Isn’t Going Anywhere:…

The EU’s Digital Omnibus proposal would relax parts of GDPR and the AI Act. Here’s what to watch. The post EU Plan To Simplify GDPR Targets AI Training And Cookie…

Treat hosting as strategic SEO infrastructure, not a cost line, because no optimization can outrun a slow or unstable server. The post Why Web Hosting Is A Critical Factor To…

Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and local SERPs keep tightening. The post Google CTR Trends In Q3: Branded…

This week’s SEO Pulse examines the updates influencing how brands monitor demand, attribute growth, and navigate evolving AI-driven SERP experiences. The post SEO Pulse: Gemini 3 Arrives & Adobe Buys…

Trust and proven expertise are quickly becoming the signals AI systems rely on when choosing which brands to surface. The post The Role Of Brand Authority And E-E-A-T In The…

Learn how to measure visibility in AI search and move beyond outdated ranking metrics with expert insights in this webinar. The post How Do You Track What Doesn’t Rank? Measuring…

Learn how to build SEO campaigns that win links, brand mentions, and authority with proven digital PR strategies. The post Backlinks vs. Brand Mentions: How to Engineer Campaigns That Earn…

Adobe’s purchase of Semrush signals the growing importance of SEO platforms as digital marketing struggles with AI-driven uncertainty. The post SEO Community Reacts To Adobe’s Semrush Acquisition appeared first on…

This year’s SEO Trends ebook translates SEO expertise into the practical, high-impact strategic guidance marketers need for 2026. The post Google’s Old Search Era Is Over – Here’s What 2026…

Bill Hunt outlines how proactive digital integration prevents post-acquisition visibility loss and turns M&A into a driver of growth. The post Digital Equity Is Brand Equity: Don’t Lose Search Visibility…

AI search buy-in comes when it’s framed as a cost-effective way to prevent losing ground in the next discovery shift. The post Selling AI Search Strategies To Leadership Is About…

A Cloudflare outage is causing 5xx errors for many sites. Here’s how Google handles short server spikes and what to watch in SEO reports. The post Cloudflare Outage Triggers 5xx…

Schema markup transforms uncertainty in AI search into a competitive edge built on clarity, context, and trust. The post The Knowns And Unknowns Of Structured Data Attribution appeared first on…

Google’s John Mueller answers question about the SEO value of a keyword-based generic Top Level Domain The post Google On Generic Top Level Domains For SEO appeared first on Search…

Unlock the power of local search to attract more customers. Elevate your marketing strategy with effective local search techniques. The post From Listings to Loyalty: The New Role of Local…

Real-world cases reveal how failures in LLM systems spread harm and misattribute sources. Here are concrete actions SEOs can take now. The post LLMs Are Changing Search & Breaking It:…

The shift to AI search is testing every brand’s technical foundation, and only those tackling SEO debt head-on will survive. The post The Technical SEO Debt That Will Destroy Your…

Up to 56 million websites could be affected by unpatched versions of Imunify360 AV that allow full server takeover. The post Server Security Scanner Vulnerability Affects Up To 56M Sites…

Learn how translated sites can boost SEO effectiveness. Discover the benefits of multilingual visibility in AI Overviews. The post Data: Translated Sites See 327% More Visibility in AI Overviews appeared…

Discover proven AI + review tactics that boost Google visibility, rankings & ROI. Join our free webinar to turn reviews into measurable SEO success. The post Beyond Just the Stars:…

The Pulse covers the latest from Google and Open AI and the EU investigation into Google’s site reputation abuse enforcement The post SEO Pulse: AI Shopping, GPT-5.1 & EU Pressure…

Harry Clarkson-Bennett reveals how to turn Google Search Console’s constraints into enterprise-level SEO advantages through smarter property segmentation. The post How To Make Search Console Work Harder For You appeared…

Google’s upcoming shift to default AI Mode marks a turning point for SEO, forcing brands to optimize for AI citations, brand authority, and multi-platform presence. The post Is Google About…

Google updated its review snippet documentation to clarify that each review or rating in structured data should point to one clear target, reducing ambiguity. The post Google Reminds Websites To…

When a publisher demands money for a link, Quid Pro No helps you turn the solicitation into a safer, higher-value outcome. The post The Quid Pro No Method Of Link…

The llms.txt proposal aims to guide AI systems through web content, but without governance or verification, it risks repeating old SEO trust failures. The post llms.txt: The Web’s Next Great…

Google responds to EU investigation into its site reputation abuse policy, defending enforcement against parasite SEO as essential for protecting search quality. The post Google Defends Parasite SEO Crackdown As…

Google is rolling out AI shopping updates across Search and Gemini, including conversational queries, agentic checkout, and AI-powered local business calling. The post Google Adds AI Shopping Tools Across Search,…

How to build high quality links with very little effort. You might as well try them. The post Lazy Link Building Building Strategies That Work appeared first on Search Engine…

BrightEdge predicts that AI Overviews will play an important role for shopping in November through December. The post Data Shows How AI Overviews Is Ranking Shopping Keywords appeared first on…

The creator of a wildly successful website shares their secrets to how it all happened. The post Secrets Of A Wildly Successful Website appeared first on Search Engine Journal.

Two ways to significantly boost the success of brand mention and link building campaigns The post Overcoming Skepticism In Brand Mention And Link Building Campaigns appeared first on Search Engine…

Treat hosting as strategic SEO infrastructure, not a cost line, because no optimization can outrun a slow or unstable server. The post Why Web Hosting Is A Critical Factor To…

Google Search supports sitewide shipping policy markup, letting you surface delivery costs and transit times in results without relying on Merchant Center. The post Google Launches Structured Data For Merchant…

Ahrefs podcast explores how efforts to get ahead in AI SEO may come at the expense of higher-value opportunities elsewhere. The post Is AI Search SEO Leaving Bigger Opportunities Behind?…

Marketing leaders need to stop funding SEO for clicks and start designing budgets around brand authority in AI-first search. The post Budget SEO For Capacity, Not Output appeared first on…

Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider. The post Ask An SEO:…

A Google blog post triggered a misunderstanding that structured data use will be diminished in 2026. The post Google Is Not Diminishing The Use Of Structured Data In 2026 appeared…

AI search results tend to recommend sites that are recommended by other sites, which makes cultivating brand mentions a key SEO strategy. The post How To Cultivate Brand Mentions For…

Reassess your SEO strategy to prevent drift and keep performance aligned with real business outcomes. The post Why Strategic Review Is The Missing Layer In Many SEO Campaigns appeared first…

Learn how to improve your website’s visibility with our comprehensive guide for growing AI engine engagement and citations. The post A Step-By-Step AEO Guide For Growing AI Citations & Visibility…

If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete…

Google’s Preferred Sources tool is surfacing parked domains, spammy domain squatters, and random websites, detracting from legit sites that should be benefiting. The post Google’s Preferred Sources Tool Is Jammed…

Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. The post Google Warns Against Relying On SEO Audit Tool Scores appeared first…

The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built. The post The New Optimization Stack: Where SEO Meets AI…

Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles. The post Why AI Content All Sounds the Same…

Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported. The post Google Deprecates Practice Problem Structured Data…

When marketing and technology clash, SEO and site performance suffer. Bill Hunt outlines how to unify both for long-term digital resilience. The post The CMO-CTO Power Struggle: Solving The Web…

How do you optimize for AI Overviews, ChatGPT, and SGE? Get expert-backed frameworks to improve visibility, measure impact, and lead in AI-powered search. The post AI Search Playbook: The Strategy…

A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes. The post AI SEO: How To Understand AI Mode Rankings appeared first…

Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete. The post LLM Traffic Is Shrinking appeared first on Search Engine…

Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility. The post Ahrefs Data Shows Brand Mentions Boost AI Search Rankings appeared first on…

Google says AI surfaces businesses the same way people do, by checking what others recommend online. The post Google Discusses Digital PR Impact On AI Recommendations appeared first on Search…

With Microsoft, Google, and OpenAI leading the agentic shift, marketers face a new era of machine-mediated discovery and engagement. The post How Agentic Browsers Will Change Digital Marketing appeared first…

When Google’s algorithm updates hit your rankings, keep leadership calm and focused with a data-led, long-term SEO recovery plan. The post Ask An SEO: How To Manage Stakeholders When An…

Anthropic’s research explores how large language models perceive and structure text instead of simply producing it word by word. The post Anthropic Research Shows How LLMs Perceive Text appeared first…

Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady traffic flowing to sites. The post Google Q3 Report: AI Mode,…

Google Chrome will enable “Always Use Secure Connections” by default in October 2026, warning users before accessing public sites without HTTPS encryption. The post Chrome To Warn Users Before Loading…

Harry Clarkson-Bennett dissects the Google Discover leak to expose the real signals behind “trusted” content and sustainable visibility. The post How Google Discover REALLY Works appeared first on Search Engine…

If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete…

Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site. The post The AI Search Visibility Audit: 15 Questions Every CMO…

Knowing when to refresh content versus create new pages comes down to user value, topical focus, and measurable SEO outcomes. The post Ask An SEO: Is It Better To Refresh…

Google’s John Mueller said case sensitivity matters and SEOs shouldn’t just hope it works. The post Google’s Advice On Canonicals: They’re Case Sensitive appeared first on Search Engine Journal.

Learn 5 SEO tactics to improve visibility, trust, and traffic in AI search results. Adapt your strategy for ChatGPT, SGE, and other answer engines. The post AI in SEO: 5…

Automattic’s counterclaim against WP Engine says number of times keywords used is a ranking factor and they call that SEO. The post Automattic’s Legal Claims About SEO… Is This Real?…

The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever. The post The Same But Different: Evolving Your Strategy For AI-Driven…

As AI assistants shape how information is retrieved, hybrid search becomes the key to ensuring your content remains part of the conversation. The post Measuring When AI Assistants And Search…

As AI Overviews reshape discovery, Dan Taylor challenges SEOs to move beyond revenue metrics and start quantifying user alignment and trust. The post Time We Actually Start To Measure Relevancy…

Google’s new BlockRank AI ranking method could make advanced semantic search accessible to everyone. The post Google’s New BlockRank Democratizes Advanced Semantic Search appeared first on Search Engine Journal.

You may craft the perfect headline, but Google often has the final word. The Google leak reveals what’s really going on. The post How And Why Google Rewrites Your Hard-Earned…

When organizations embed search into their infrastructure, they convert customer intent into a measurable growth engine. The post SEO Is Not A Tactic. It’s Infrastructure For Growth appeared first on…

French technology group Positive acquires Surfer, expanding its full-funnel brand visibility ecosystem. The post Surfer SEO Acquired By Positive Group appeared first on Search Engine Journal.

What do AI Mode studies really say about search behavior, visibility, and brand trust? Kevin Indig separates fact from hype in this research-driven breakdown. The post The Impact Of AI…

Learn how to boost your brand’s AI visibility. Discover the key signals that drive AI citations and modernize your SEO strategy with AEO. The post Maximizing AI Visibility: How to…

Google announced a revolutionary update to voice search that uses AI to make it faster and more accurate The post Google Announces A New Era For Voice Search appeared first…

A showdown between AEO/GEO versus SEO yields a surprising insight about AI visibility tactics. The post Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight appeared first on Search…

Join Tom Capper, Sr. Search Scientist at STAT Search Analytics, as he reveals what enterprise SEOs need to know to maintain visibility and measure success. The post How To Win…

Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025. The post AI Is Rewriting Local Search:…

Google’s VP of Search said which kind of content gets more clicks in AI Overviews. The post Google Says What Content Gets Clicked On AI Overviews appeared first on Search…

Learn content marketing prompt frameworks, keep SEO trust intact, and scale AI content that ranks. Join our webinar to learn how to show-up in AIO. The post How To Use…

Google’s John Mueller explained the nuances of the URL Removals Tool, particularly for dealing with hacked pages The post Google Reminds SEOs How The URL Removals Tool Works appeared first…

Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles. The post Google Business Profile Tests Cross-Location Posts appeared first…

We used to measure rankings because that’s what we could see. Now, we’re measuring retrieval, the new proof of authority in AI-driven search. The post Your Brand Is Being Cited…

Bing now supports the data-nosnippet HTML attribute, letting websites exclude specific page sections from search snippets and AI-generated answers in Bing. The post Bing Supports data-nosnippet For Search Snippets &…