Latest SEO News & Tips From Search Engine Journal Blog

Stop obsessing over 500 searches. This week’s Ask An SEO shows how to decode keyword intent and turn Google Keyword Planner into an SEO asset. The post Ask An SEO:…

You can’t add EEAT to a site, but you can create the conditions that lead to the signals Google equates with it The post Reimagining EEAT To Drive Higher Sales…

Google’s recently updated Search Quality Raters Guidelines reflect Google’s search ranking priorities The post Google’s Updated Raters Guidelines Refines Concept Of Low Quality appeared first on Search Engine Journal.

Google’s John Mueller answers why a landing page about a domain migration ranks for an e-commerce search query The post Google Answers Why Landing Page Ranks For An E-Commerce Query…

After 12 years and 500+ audits, here are 11 SEO lessons that can save you time, money, and frustration on your journey to better rankings. The post 11 Lessons Learned…

SEO legend Todd Friesen names seven SEO fundamentals for winning in AI search, and it’s still called SEO The post SEO Rockstar Names 7 SEO Fundamentals To Win In AI…

Map platforms like Google, Apple, and Bing Maps now drive 20% of local searches, according to new research. The post Google & Apple Maps: 20% of Local Searches Now Start…

Unlock the secrets of AI Overviews and realign your SEO strategy for improved visibility and relevance on Google. The post We Figured Out How AI Overviews Work [& Built A…

Google Discover desktop data is already trackable in Search Console. Here’s how to prepare ahead of the full rollout. The post Google Discover Desktop Data Already Trackable In Search Console…

Explore how brand building can align with your business goals and create lasting value, even if it initially reduces traffic. The post Ask An SEO: How To Convince C-Suite To…

Google updated the Googlebot-News documentation to remove wrong information The post Google Clarifies Googlebot-News Crawler Documentation appeared first on Search Engine Journal.

Google’s updated guidance clarifies that Google-Extended does not affect search inclusion, nor is it a ranking signal The post Google Updates Gemini/Vertex AI User Agent Documentation appeared first on Search…

Explore an exhaustive list of new search engine options and how their technology changes the online search game. The post 25 Alternative Search Engines You Can Use Instead Of Google…

Google AI Overviews reaches 1.5 billion monthly users with Alphabet’s Q1 earnings showing 10% search revenue growth. The post Google’s AI Overviews Reach 1.5 Billion Monthly Users appeared first on…

Google’s John Mueller explained how to remove a site from the search results without Search Console ownership verification The post Google: How To Remove Site From Search Without Verifying Ownership…

Noindex tags hiding in your site can prevent search engines from indexing your pages. Google’s Martin Splitt advises where to look for them. The post Google’s Martin Splitt Explains How…

Google’s Gary Illyes explains how web standards benefit SEO, focusing on the differences between robots.txt and sitemaps. The post Why Do Web Standards Matter? Google Explains SEO Benefits appeared first…

OpenAI may seek to acquire Chrome if it’s split from Google in the ongoing antitrust proceedings. The post OpenAI Expresses Interest In Buying Chrome Browser appeared first on Search Engine…

Google’s antitrust trial enters the remedies phase, with the DOJ seeking Chrome breakup and AI restrictions. The post DOJ’s Google Search Trial: What If Google Must Sell Chrome? appeared first…

Hallucinations in Google’s AI Overviews offer insights into how the ranking algorithms understand search queries and choose answers The post AI Overviews Glitch May Hint at Google’s Algorithm appeared first…

Explore an exhaustive list of new search engine options and how their technology changes the online search game. The post 25 Alternative Search Engines You Can Use Instead Of Google…

Survey shows increasing integration of AI into ecommerce workflows for wins in conversion optimization, content, and technical SEO The post SEOFOMO Survey Shows How Ecommerce SEOs Use AI In 2025…

Google’s John Mueller critiqued the use of LLMs.txt and compared its utility to the useless keyword meta tag The post Google Says LLMs.Txt Comparable To Keywords Meta Tag appeared first…

Transform your reports with insights that matter. Discover how to create impactful SEO client reports that drive business results. The post How To Write SEO Reports That Get Attention From…

Google domains are consolidating to Google.com. Learn what this could mean for hreflang tags and what SEO steps you should take now. The post Google’s New Domain Structure: What’s Next…

Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO. The post AI Overviews: We Reverse-Engineered Them So You Don’t…

JavaScript-dependent content may not be accessible to search engine crawlers, so make sure all page content can be rendered for best practice. The post Ask An SEO: My Content Can’t…

Researchers test AI agents from Anthropic, OpenAI, and Google to learn what makes them interact with advertising The post Marketing To Machines Is The Future – Research Shows Why appeared…

Wix’s new AI assistant enables users to improve SEO, streamline how they work, and use tools more intuitively to grow their business. The post Wix’s New AI Assistant Enables Meaningful…

HubSpot unveils AI agents, new Workspaces, and key upgrades to Marketing Hub Enterprise in its Spring 2025 release, focused on speed and scale. The post HubSpot Announces 200+ Features At…

Google’s new patent enables users to search their personal history, like web pages or emails, using natural language queries. The post Google Files New Patent On Personal History-Based Search appeared…

Google Discover is coming to desktop search. Learn why it’s becoming a top traffic source and how to optimize your content before the rollout. The post Google Confirms Discover Coming…

Search marketing and brand strategy don’t typically get deeply integrated. Yet, there’s a lot to gain for both elevating brands and performance in partnership. The post Why Search Marketing &…

Progress Planner extends Yoast SEO with actionable guidance to further improve website performance The post WordPress Plugin Extends Yoast SEO appeared first on Search Engine Journal.

Google Search Console’s new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies. The post Google Search Console Gets New Merchant Opportunities Report appeared first on Search…

Google’s John Mueller affirmed that using the disavow tool is not a normal part of site maintenance The post Google Says Disavow Tool Not Part Of Normal Site Maintenance appeared…

Google Maps content moderation now uses Gemini to detect fake reviews and suspicious profile edits. Learn how these new tools protect businesses. The post Google Maps Gets An Upgrade To…

Transform your reports with insights that matter. Discover how to create impactful SEO client reports that drive business results. The post How To Write SEO Reports That Get Attention From…

Automattic terminates 16% of the workforce on top of the 8% that resigned six months ago The post Automattic Terminates 16% Of Workforce appeared first on Search Engine Journal.

DoorDash co-founder shares three insights that can be used to build a stronger digital brand and improve search visibility The post How DoorDash Became Huge Starting With A $10 Domain…

Streamline your work by using the AI prompts provided to quickly find migration issues and ensure all aspects are addressed before launch. The post How To Identify Migration Issues Quickly…

Google’s Danny Sullivan explained what to expect, from an SEO perspective, when a site starts publishing on a completely new topic The post Google Explains SEO Impact Of Adding New…

Google’s Danny Sullivan used the metaphor of a mini-site to illustrate how Google might split the topical site reputation within a site The post Google On Negative Authorship Signal And…

DoorDash co-founder shares three insights that can be used to build a stronger digital brand and improve search visibility The post DoorDash Co-Founder: Customer Obsessed, Not Competitor Focused appeared first…

JavaScript-loaded images can be indexed, Google’s Martin Splitt confirms. Learn common indexing issues and best practices to ensure your JS images appear in search. The post Google’s Martin Splitt: JavaScript-Loaded…

Should you open an agency as a beginner in SEO? Find out how it affects your competitiveness and client attraction. The post Ask An SEO: If I Am Not An…

Google AIO trends are making it increasingly important to keep older content relevant, fresh, and indexed The post Data Shows Google AIO Is Citing Deeper Into Websites appeared first on…

Google’s Danny Sullivan says it doesn’t matter how the content is scaled: “It’s going to be an issue.” The post Google On Scaled Content: “It’s Going To Be An Issue”…

Google’s John Mueller cited the newly updated Quality Rater Guidelines when affirming that filler content is problematic for page quality The post Google Cautions SEOs & Creators About Filler Content…

Find out how local business partnerships can boost your authority, making it easier to connect with local customers effectively. The post Using Local Business Partnerships And Collaborations To Build Authority…

Google’s John Mueller said that EEAT isn’t something that SEOs can add to websites The post Google Confirms You Can’t Add EEAT To Your Web Pages appeared first on Search…

Google’s John Mueller confirmed at Search Central Live NYC that they launch nearly 5,000 updates every year The post Google Says They Launch Thousands Of Updates Every Year appeared first…

Google’s John Mueller’s overview of the quality raters and the guidelines they use carries a subtext that’s valuable for SEO The post Google Shares Valuable SEO Takeaway About Quality Raters…

Google’s John Mueller discussed why the ‘15% of queries unseen’ statistic remains the same despite AI search changes The post Google Revisits 15% Unseen Queries Statistic In Context Of AI…

Watch our in-depth webinar on-demand, where we’ll explore how SEO professionals and B2B companies can effectively navigate changes. The post Q2 SEO & AI Update: How To Track & Optimize…

Google’s John Mueller said Search is not going away, but acknowledged that AI is changing many things, requiring adjustments The post Google Affirms AI Is Not Replacing Search – Search…

Google’s Danny Sullivan shared what small independent sites can do to improve their rankings. The post Google’s SEO Tips For Better Rankings – Search Central Live NYC appeared first on…

Google completes March 2025 Core Update rollout after two weeks of implementation across search results worldwide. The post Google Completes March 2025 Core Update Rollout appeared first on Search Engine…

Jono Alderson proposes a radical rethink of content strategy to compete against AI and win in Google Search The post Top SEO Shares How To Win In The Era Of…

Avoid traffic loss during enterprise site migration by implementing an organized approach and involving key stakeholders in the process. The post A Guide To Enterprise-Level Migrations (100k + URLs) appeared…

What are zero click searches and why do they matter? Discover their significance and effects on digital marketing strategies. The post The Shift To Zero-Click Searches: Is Traffic Still King?…

Although current Googlers say Google cares about the web ecosystem, an ex-Googler says sending traffic to publisher sites is a necessary evil The post Ex-Googler: Google Sees Publisher Traffic As…

Google lawsuits may change the search engine’s dominance in search and ads. AI competition and political shifts could impact your traffic. Here’s what to know. The post Checking In: Where…

Are you considering selling on marketplace or website? Discover the best approach to launch your online sales effectively. The post Ask An SEO: Should I Prioritize Selling On Marketplaces Or…

Google’s March Core Update continues to rollout. Patterns are beginning to emerge as reports come in with data from the past week. The post Google’s March Core Update: Early Observations…

Google commits to December deadline to improve independent publishers’ search visibility after mounting criticism from content creators. The post Google Provides Timeline To Improve Publishers’ Search Visibility appeared first on…

Google’s Danny Sullivan explains the role predictive summaries, fan-out technique and grounding play to produce AI Overviews search results The post Google Search Central Live NYC: Insights On SEO For…

Google Business Profile suspensions are rising, with appeal times now hitting five weeks. Experts say one thing is clear: Don’t make any changes. The post Google Business Profile Suspensions Rise,…

Google’s Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. The post Google Explains Why Indexed Pages May Not Appear In Search…

Author pages can significantly impact trust. Find out how to optimize them for better authority and credibility. The post Ask An SEO: What Should Be On Your Author Pages? appeared…

Google faces official charges for allegedly favoring its services in search results and restricting app developers on Google Play. The post EU Charges Google With DMA Violations: What This Means…

Join us as we dive into the advanced techniques top brands use to enhance search performance and skyrocket conversions. The post High-Quality Conversions: How To Optimize Your Website & Boost…

New cybersecurity bot attack defense gives SaaS apps deeper insight into threats and attackers The post New Cybersecurity Bot Attack Defense Helps SaaS Apps Stay Secure appeared first on Search…

Google researchers reduce AI hallucinations in RAG by using a sufficient context signal and model confidence The post Google Researchers Improve RAG With “Sufficient Context” Signal appeared first on Search…

AI tools are creating fake URLs causing 404 errors. Google’s John Mueller offers guidance to navigate this issue. The post Google’s Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not?…

Google’s John Mueller advises SEO professionals to adapt to modern business needs, focus less on server-side optimization. The post Google’s Muller Cautions SEO Pros On Changing Business Needs appeared first…

Find out how Agentic AI simplifies SEO workflows, allowing human experts to leverage agents for increased efficiency and improved rankings. The post Agentic AI In SEO: AI Agents & Workflows…

Avoid traffic loss during enterprise site migration by implementing an organized approach and involving key stakeholders in the process. The post A Guide To Enterprise-Level Migrations (100k + URLs) appeared…

2024’s top SEO podcasts offer deep dives into search marketing, analytics, and industry trends. The post Top SEO Podcasts For 2025 appeared first on Search Engine Journal.

Google Gemini’s integration of Search history blurs the line between traditional Search and AI assistants The post Google Search History Can Now Power Gemini AI Answers appeared first on Search…

Google has begun rolling out the March core algorithm update, which is expected to complete in two weeks. The post Google Begins Rolling Out March Core Algorithm Update appeared first…