Latest SEO News & Tips From Search Engine Journal Blog

Google confirms the March 2023 core algorithm update is now rolling out. Here’s what you need to know. The post Google Rolls Out March 2023 Core Algorithm Update appeared first…

Want to create a content strategy aligned with search intent at every stage of the funnel? Here’s what you need to know. The post Creating Content That Satisfies Search Intent…

Successful, large ecommerce companies approach SEO in a way that allows them to easily grow, profit, and thrive. Now, you can thrive, too. The post SEO At Scale: What Large…

Google’s John Mueller discussed SEO for AI Overviews and emphasized the continued importance of search marketing The post Google Shares Insight On SEO For AI Overviews appeared first on Search…

Get the latest information on Google’s new changes to their search engine algorithm, and discover how they affect local businesses. The post Google Algorithm Updates & Local SEO: 6 Top…

Learn how to prevent spam and abuse to your website with Google’s updated guide for web developers. The post Google Updates Its Guide on Preventing Spam and Abuse appeared first…

Google clarifies E-E-A-T’s role in search rankings, emphasizing quality content over chasing specific signals for improved search performance. The post Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal…

Use these semantic SEO strategies to make the relevance and meaning of your content unambiguously clear to Google and searchers alike. The post 7 Ways To Use Semantic SEO For…

Google’s Danny Sullivan says it doesn’t matter how the content is scaled: “It’s going to be an issue.” The post Google On Scaled Content: “It’s Going To Be An Issue”…

Create SEO-specific SMART goals to prove the impact of your SEO efforts. Follow this framework to create your own for your company or client. The post Creating SMART SEO Goals…

Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties. The post Google’s New 3-Strike Policy – The Checks &…

Google begins rolling out the November 2023 core update, the second major change to its search algorithm in as many months. The post Google Rolls Out November 2023 Core Update…

These tips will help you cut through the noise and figure out which SEO information is likely valid versus smoke and mirrors. The post Tips For Avoiding Misinformation In SEO…

OpenAI unveils beta web browsing and and third-party plugins for ChatGPT Plus users. See how the latest version is transforming the generative AI chat experience. The post ChatGPT Plugins And…

Learn how the right content strategy can make your entire team more effective and successful with tips from SEJ’s new Editor-in-Chief Amanda Zantal-Wiener The post How A Solid Content Strategy…

Discover the ranking signals that still matter, and how to fine-tune your content strategy to maximize engagement and ROI in an AI-first world. The post Optimizing For Google’s New Landscape…

Google SearchLiaison clarifies information about how the Helpful Content System works The post Google Clarifies How Helpful Content System Works appeared first on Search Engine Journal.

Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. The post Google Says AI Generated Content…

Alphabet’s Q4 revenue rose 12%, driven by AI advancements, cloud growth, and infrastructure investments. The post Google’s Q4 Earnings Point To An AI-Focused Future appeared first on Search Engine Journal.

OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. The post OpenAI Releases Tool To Detect AI-Written Content appeared first…

Performance metrics in June 2024 CrUX data are expected to inform Google’s Page Experience Ranking Factor The post CWV & Google Page Experience Ranking Factor Updated appeared first on Search…

Audience first content is SEO content. Create high-quality, relevant content that appeals to both users and search engines with this detailed guide. The post Why Content Is Important For SEO…

Google releases the November 2024 core update, which affects global search rankings. The post Google Rolls Out November 2024 Core Algorithm Update appeared first on Search Engine Journal.

Get the 2023 best link building guide that can help you identify link building opportunities and turn them into powerful backlinks. The post Link Building In 2023: 14 Ways To…

Learn 8 SEO & AI best practices that can help get your website to the top of Google and other search engines. The post 8 Powerful Steps To Outrank Your…

Google has updated its ‘How Search Works’ website which contains information on how Google organizes, ranks, and tests search results. The post Google Redesigns ‘How Search Works’ Website appeared first…

Content and PPC complement each other in more than just one way. Learn helpful tips on using your content and PPC campaigns in tandem! The post 5 Ways High-Quality Content…

Google’s Search Relations team gets together for a discussion on the future of SEO in the latest episode of the Search Off the Record podcast. The post Google On The…

Google’s John Mueller states that customer reviews are still not taken into account when it comes to web search results. The post Google: Customer Reviews Not A Signal For Web…

Don’t overlook web directories. Discover top directories and learn how they can still offer value in today’s online landscape. The post 20 Web Directories You’ll Still Want To Use appeared…

Explore the advanced uses of Google Sheets for data scraping, integrating AI tools like ChatGPT for efficiency. The post How To Use Google Sheets For Web Scraping With AI appeared…

Use the online Google Ads UI and offline Editor together for maximum efficiency. Here’s everything you need to know about Google Ads Editor. The post A Complete Guide to Google…

SEO experts share research on how to incorporate Google’s new Search Generative Experience into your SEO strategy to rank on new SERPs. The post Here’s What SEO Experts Have To…

New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast. The post Microsoft Ads: Reach Success With…

Hackers exploiting ecommerce websites to steal credit card data using Magecart style exploit The post New Ecommerce Exploit Affects WooCommerce, Shopify, Magento appeared first on Search Engine Journal.

As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift. The answer may…

Google SearchLiaison confirmed an investigation recent reports of dramatically declining traffic from News and Discover for some publishers. The post Google Investigating Reports Of Declining Traffic After Updates, Discover Bug…

Prevent panic and address traffic declines in Google Search Console with this detailed troubleshooting guide. The post How To Uncover Traffic Declines In Google Search Console And How To Fix…

Search marketing community loses a powerful suite of SEO and online marketing tools. Alexa marketing tools retired The post Amazon Alexa SEO Tools Is Closing appeared first on Search Engine…

Gain more insight into Google’s ranking algorithm with insights from Danny Sullivan. Learn to balance SEO advice while prioritizing user satisfaction for optimal search results. The post How To Rank…

Brave announced a new AI search engine and provides answers on what SEOs should know about how it works for ranking websites The post Brave Announces AI Search Engine –…

Research confirms Google AIO keyword trends observed by digital marketers The post Research Confirms Google AIO Keyword Trends appeared first on Search Engine Journal.

Google’s CEO Sundar Pichai revealed that Google Search will profoundly change in 2025 and struggled to articulate concern for web content creators The post Google CEO: Search Will Change Profoundly…

Google confirms an algorithm update began rolling out to local search results at the end of November and concluded on December 8. The post Google Confirms Update To Local Search…

Google is removing safe browsing from the criteria sites need to meet to benefit from the page experience ranking factor. The post Google Changes Page Experience Ranking Signal Criteria appeared…

Discover how Google’s leaked ranking factors can provide valuable insights for testing and improving your SEO strategies. The post 2,596: How To Make The Most Out Of Google’s Leaked Ranking…

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. The post Google Brings Optimization Score To Performance Max Campaigns appeared first on Search…

Google’s annual report details its achievements in fighting spam and preventing users from clicking on harmful sites. The post Google Releases Annual Search Spam Report appeared first on Search Engine…

You can’t add EEAT to a site, but you can create the conditions that lead to the signals Google equates with it The post Reimagining EEAT To Drive Higher Sales…

Get great content ideas from your SEO clients and create a real bond by asking these 10 important questions. The post 10 Key Client Questions To Inform Exceptional Quality Content…

Google’s algorithms consider sitewide signals based on the helpfulness of your site. Learn how with insights from SEJ’s Trends 2024 ebook. The post SEO Experts On Helpful Content: It’s Bigger…

Gain insights on the perception gap surrounding SGE and its potential impact on the relationship between Google and the SEO community. The post The Big Disconnect: Charting The Growing Disconnect…

Learn about 10 advanced SEO skills that could help you go deeper within your specialization or become a more well-rounded SEO pro.  The post 10 Advanced SEO Skills To Level…

Building Google Discover visibility and traffic is different from your regular SEO content strategy. See which 10 optimizations work best. The post Google Discover: 10 Characteristics of Top-Performing Content [Study] appeared…

How can you stay effective when the SERPs are becoming more competitive? Learn how to use On-SERP SEO effectively and boost your search presence now. The post Improving Brand Awareness…

Google made a significant update to the documentation on how to diagnose the causes ranking drops The post Big Update To Google’s Ranking Drop Documentation appeared first on Search Engine…

SEO experts weigh in on the nine top SEO Key Performance Indicators worthy of consideration for developing your own business KPIs. The post The 9 Most Important SEO KPIs You…

This what AI can realistically do for SEO and what should be expected in terms of results The post Does AI Democratize SEO Or Amplify Incompetence? appeared first on Search…

Study reveals Google’s AI search experience may impact brand visibility, prompting marketers to reassess SEO strategies. The post Google SGE: Study Reveals Potential Disruption For Brands & SEO appeared first…

Mistakes in SEM can be expensive and disastrous. These 10 can cost you the success of campaigns or career — learn how to avoid them. The post 10 Most Common…

Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it. The post Google Autocomplete: A Complete SEO…

Want to increase your business’s content production? Struggled with finding and retaining reliable writers? Good news: scaling content is very possible. The post How To Simplify Your Content Creation Process…

Use the latest content creation tips that make blog posts rank high to plan your next content strategy. Learn them in this upcoming webinar! The post 6 Keys To Effective…

Google replaces Search chief Raghavan with Nick Fox amid restructuring. Move follows criticism of ad-driven decisions affecting search quality. The post Google Search Has A New Boss: Prabhakar Raghavan Steps…

Users are rethinking their search habits in response to rising privacy concerns and the growing influence of AI in mainstream search engines. The post The Rise Of Privacy-First Search Engines…

A recent analysis explores the impact of AI Overviews on organic traffic, highlighting potential shifts in ranking strategies. The post The Traffic Impact Of AI Overviews appeared first on Search…

Google launched a new crawler for commercial use, accompanied by documentation for site owners to track its traffic The post Google Quietly Launches New AI Crawler appeared first on Search…

Your customers are searching across ChatGPT, Reddit, Pinterest, and more. Is your brand showing up where it counts? The post Stop Focusing On Google, It’s Time to Focus On Being…

There are factors to consider when deciding to have a global site or separate local sites. Read on to determine which is better for you. The post Global vs. Local…

Google wants a discussion on AI’s use of web data. AI relies on data, but how much access is too much? The post Google Calls For Public Discussion On AI…

A new guide to Google’s ranking systems will keep you informed about which systems are used to rank search results and which ones are retired. The post Google Publishes Guide…

Google’s AI search overviews favor YouTube and LinkedIn, shorten content, and mostly link to top organic results, a new study reveals. The post Google’s AI Overviews Ditch Reddit, Embrace YouTube…

Looking to grow your online business? Try these 5 beginner-friendly techniques to grow your organic traffic and gain visibility online. The post 5 SEO Techniques To Grow Organic Traffic appeared…

Google rolled out several game-changing algorithm shifts last year that shook up the SEO world, from core updates to Helpful Content.  In order to master SEO in 2024, staying ahead…

Boost your AI SEO strategy with vector databases. Find out how to leverage vector embeddings to improve your content relevance and search engine rankings. The post Introduction To Vector Databases…

Technical SEO tools for agencies abound. What’s in your toolkit and how you use them can mean the difference between great success and great failure. The post 20 Essential Technical…

Following Professional Profiles, Twitter announces the launch of the Shop Module as part of its wider approach to improving the shopping experience on the platform. The post Twitter Tests New…

Learn to identify high SERP volatility and prioritize stable keywords for resilient keyword research strategies. The post Volatile Is The New Normal: A Year Of Updates appeared first on Search…

Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool. The post Google Updates AMP, Mobile Friendly, and…

Explore the three pillars of SEO: authority, relevance, and user experience. Get insights on optimizing your website for better rankings and increased traffic. The post The Three Pillars Of SEO:…

Google’s Gary Illyes answered a question about hierarchical headings and what it means for ranking purposes The post Google Clarifies H1-H6 Headings For SEO appeared first on Search Engine Journal.

Update affects PageSpeed Insights, SEO description emphasizes CWV over SEO and introduces Project Fraggle Rock The post Google Lighthouse 8.3.0 Update appeared first on Search Engine Journal.

At SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search rankings and changes to how Google scores sites. The post New Updates To…

Microsoft Clarity features are now available in Microsoft Advertising to pilot project participants and are coming for all users in November. The post Automatic Clarity Integration Coming to Microsoft Advertising…

Uncover new social platforms attempting to revolutionize online communication, featuring blockchain technology, decentralized systems, and unique verification methods to challenge Twitter’s supremacy. The post Twitter Alternatives: Can These Emerging Microblogging…

Managing and optimizing global websites comes with challenges unique to international SEO. Learn about 4 of them and how to do better. The post 4 Reasons International SEO Fails (And…

E-A-T is an important guideline marketers need to know and focus on. Find out exactly what E-A-T is and why it matters. The post What Exactly Is E-A-T & Why…

Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report. The post Google Working on Indexing Instagram & TikTok Videos…

Reddit expanded its global reach in Q1 2025, with logged-in and logged-out user activity growing sharply in both the U.S. and international markets The post Reddit Q1 Report: What It…

Google voluntary buyouts target U.S. Search and Ads staff amid AI restructuring. What does this mean for future layoffs and team priorities? The post Google Offers Voluntary Buyouts To Core…

Check out this free Python script to semantically cluster keywords in over one hundred languages using deep learning natural language processing (NLP). The post Semantic Keyword Clustering For 10,000+ Keywords…

Learn 200 of the most common SEO terms you will encounter in your career as an SEO expert. The post SEO Glossary: 200+ Terms & Definitions You Need to Know…

Google removes the manual submission option for Google News from the Publishers Center The post Google News Deletes Manual Submission Option appeared first on Search Engine Journal.

Discover the key HTML attributes that are crucial to good SEO. Understand their uses and how to code them. The post 11 HTML Attributes For SEO & Why They Matter…