Search Engine Journal

Click-Through Rate (CTR): Is It a Google Ranking Factor?

Can click-through rate (CTR) impact your website’s performance as a direct ranking factor? Let’s see what the evidence says. The post Click-Through Rate (CTR): Is It a Google Ranking Factor?…

Search Engine Journal

7 Enterprise SEO Tools For Keyword Research, Compared

What are the best keyword research tools for enterprise businesses? See seven of the top ones compared here, with details and pricing! The post 7 Enterprise SEO Tools For Keyword…

Search Engine Journal

Does AI Democratize SEO Or Amplify Incompetence?

This what AI can realistically do for SEO and what should be expected in terms of results The post Does AI Democratize SEO Or Amplify Incompetence? appeared first on Search…

Search Engine Journal

Google Says AI Generated Content Is Against Guidelines

Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. The post Google Says AI Generated Content…

Search Engine Journal

Big Update To Google’s Ranking Drop Documentation

Google made a significant update to the documentation on how to diagnose the causes ranking drops The post Big Update To Google’s Ranking Drop Documentation appeared first on Search Engine…

Search Engine Journal

Google On The Future Of SEO

Google’s Search Relations team gets together for a discussion on the future of SEO in the latest episode of the Search Off the Record podcast. The post Google On The…

Search Engine Journal

Google Redesigns ‘How Search Works’ Website

Google has updated its ‘How Search Works’ website which contains information on how Google organizes, ranks, and tests search results. The post Google Redesigns ‘How Search Works’ Website appeared first…

Search Engine Journal

A Complete Guide to Google Ads Editor

Use the online Google Ads UI and offline Editor together for maximum efficiency. Here’s everything you need to know about Google Ads Editor. The post A Complete Guide to Google…

Search Engine Journal

Google: Customer Reviews Not A Signal For Web Search

Google’s John Mueller states that customer reviews are still not taken into account when it comes to web search results. The post Google: Customer Reviews Not A Signal For Web…

Search Engine Journal

Free Content Plan Template To Adapt To Your Needs

Supplementing your content strategy with a content plan is essential for marketing success. Here’s a downloadable template to help you create one. The post Free Content Plan Template To Adapt…

Search Engine Journal

Google Rolls Out November 2023 Core Update

Google begins rolling out the November 2023 core update, the second major change to its search algorithm in as many months. The post Google Rolls Out November 2023 Core Update…

Search Engine Journal

Improving Brand Awareness & CTR With On-SERP SEO

How can you stay effective when the SERPs are becoming more competitive? Learn how to use On-SERP SEO effectively and boost your search presence now. The post Improving Brand Awareness…

Search Engine Journal

Google Confirms Update To Local Search Results

Google confirms an algorithm update began rolling out to local search results at the end of November and concluded on December 8. The post Google Confirms Update To Local Search…

Search Engine Journal

Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal

Google clarifies E-E-A-T’s role in search rankings, emphasizing quality content over chasing specific signals for improved search performance. The post Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal…

Search Engine Journal

Google Changes Page Experience Ranking Signal Criteria

Google is removing safe browsing from the criteria sites need to meet to benefit from the page experience ranking factor. The post Google Changes Page Experience Ranking Signal Criteria appeared…

Search Engine Journal

Google Clarifies How Helpful Content System Works

Google SearchLiaison clarifies information about how the Helpful Content System works The post Google Clarifies How Helpful Content System Works appeared first on Search Engine Journal.

Search Engine Journal

Google Releases Annual Search Spam Report

Google’s annual report details its achievements in fighting spam and preventing users from clicking on harmful sites. The post Google Releases Annual Search Spam Report appeared first on Search Engine…

Search Engine Journal

7 Ways To Use Semantic SEO For Higher Rankings

Use these semantic SEO strategies to make the relevance and meaning of your content unambiguously clear to Google and searchers alike. The post 7 Ways To Use Semantic SEO For…

Search Engine Journal

Google Autocomplete: A Complete SEO Guide

Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it. The post Google Autocomplete: A Complete SEO…

Search Engine Journal

Amazon Alexa SEO Tools Is Closing

Search marketing community loses a powerful suite of SEO and online marketing tools. Alexa marketing tools retired The post Amazon Alexa SEO Tools Is Closing appeared first on Search Engine…

Search Engine Journal

12 Essential On-Page SEO Factors You Need To Know

How can you provide richer experiences to users, while simultaneously demonstrating your value to search engines? Start with on-page optimization. The post 12 Essential On-Page SEO Factors You Need To…

Search Engine Journal

Breadcrumb Navigation: Is It a Google Ranking Factor?

Breadcrumbs help provide positive user experiences to website visitors and reinforce site structure for search engines. Is it a ranking factor? The post Breadcrumb Navigation: Is It a Google Ranking…

Search Engine Journal

10 Advanced SEO Skills To Level Up Your Career

Learn about 10 advanced SEO skills that could help you go deeper within your specialization or become a more well-rounded SEO pro.  The post 10 Advanced SEO Skills To Level…

Search Engine Journal

How To Use Google Sheets For Web Scraping With AI

Explore the advanced uses of Google Sheets for data scraping, integrating AI tools like ChatGPT for efficiency. The post How To Use Google Sheets For Web Scraping With AI appeared…

Search Engine Journal

20 Web Directories You’ll Still Want To Use

Don’t overlook web directories. Discover top directories and learn how they can still offer value in today’s online landscape. The post 20 Web Directories You’ll Still Want To Use appeared…

Search Engine Journal

How To Simplify Your Content Creation Process

Want to increase your business’s content production? Struggled with finding and retaining reliable writers? Good news: scaling content is very possible. The post How To Simplify Your Content Creation Process…

Search Engine Journal

Google Rolls Out March 2023 Core Algorithm Update

Google confirms the March 2023 core algorithm update is now rolling out. Here’s what you need to know. The post Google Rolls Out March 2023 Core Algorithm Update appeared first…

Search Engine Journal

The Top 5 SEO Software Suites For Agencies

This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO. The post The Top 5 SEO Software…

Search Engine Journal

Google Updates Its Guide on Preventing Spam and Abuse

Learn how to prevent spam and abuse to your website with Google’s updated guide for web developers. The post Google Updates Its Guide on Preventing Spam and Abuse appeared first…

Search Engine Journal

OpenAI Releases GPT-4: Now Available In ChatGPT & Bing

Open AI launches GPT-4. Discover the capabilities and limitations of the latest AI model, which has human-level performance in various professional and academic benchmarks. The post OpenAI Releases GPT-4: Now…

Search Engine Journal

Page Speed and Google June-July 2021 Core Algo Updates

Google’s John Mueller explains how ranking changes can be attributed to page speed but core updates were separate things The post Page Speed and Google June-July 2021 Core Algo Updates…

Search Engine Journal

20 Essential Technical SEO Tools For Agencies

Technical SEO tools for agencies abound. What’s in your toolkit and how you use them can mean the difference between great success and great failure. The post 20 Essential Technical…

Search Engine Journal

Twitter Tests New Shop Module

Following Professional Profiles, Twitter announces the launch of the Shop Module as part of its wider approach to improving the shopping experience on the platform. The post Twitter Tests New…

Search Engine Journal

Google E-E-A-T: What Is It & How To Demonstrate It For SEO

Discover how to demonstrate expertise, authority, trustworthiness, and experience for your content by learning about the latest updates to Google’s search quality rater guidelines. The post Google E-E-A-T: What Is…

Search Engine Journal

Twitter Alternatives: Can These Emerging Microblogging Networks S...

Uncover new social platforms attempting to revolutionize online communication, featuring blockchain technology, decentralized systems, and unique verification methods to challenge Twitter’s supremacy. The post Twitter Alternatives: Can These Emerging Microblogging…

Search Engine Journal

Google Shares How It Treats .AI Domains For SEO

Google’s Gary Illyes answers a question about the SEO considerations of using the .AI top level domain which is associated with a Caribbean island The post Google Shares How It…

Search Engine Journal

Google Launches Free Tools For Travel Marketers

Google is launching free tools designed to help travel marketers make more informed decisions based on search data for destinations and hotels. The post Google Launches Free Tools For Travel…

Search Engine Journal

Google Search Console Insights: 7 Questions Answered

Google answers the most commonly asked questions asked about Search Console Insights since the feature rolled out two months ago. The post Google Search Console Insights: 7 Questions Answered appeared…

Search Engine Journal

Google’s October 2023 Core Update Now Complete

Google completed its October 2023 core search update rollout, which aims to improve rankings by promoting quality content. The post Google’s October 2023 Core Update Now Complete appeared first on…

Search Engine Journal

Has The Helpful Content Update Impacted SEO Content?

In this week’s Ask An SEO, you can reference this guide as the “why” things should change when explaining the Helpful Content Update to non-SEOs. The post Has The Helpful…

Search Engine Journal

Google Workspace Users Can Request No-Cost Trial Of Duet AI

Google announced the availability of Duet AI for Workspace users. Explore the generative AI features for content creation, meetings, and global collaboration. The post Google Workspace Users Can Request No-Cost…

Search Engine Journal

42 Facebook Statistics & Facts For 2024

Get a comprehensive overview of Facebook’s reach, user behavior, and influence with the latest statistics and facts so you can adapt your social media strategy. The post 42 Facebook Statistics…

Search Engine Journal

A 7-Step SEO Process For Long-Term Search Success

Search is not a get-rich-quick tactic but a channel that pays dividends over time. Here’s a step-by-step SEO process to make it happen. The post A 7-Step SEO Process For…

Search Engine Journal

Content Marketing Priorities for B2B & B2C in 2022

A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond.  The post Content Marketing Priorities for B2B &…

Search Engine Journal

Google Criticizes Canada’s Proposed “Link Tax”

Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. The post Google Criticizes Canada’s…

Search Engine Journal

Top 12 Most Common Content Marketing Mistakes to Avoid

Is your content strategy struggling? Learn how to avoid these common content marketing mistakes that are easy to make. The post Top 12 Most Common Content Marketing Mistakes to Avoid…

Search Engine Journal

4 Reasons International SEO Fails (And How to Fix It)

Managing and optimizing global websites comes with challenges unique to international SEO. Learn about 4 of them and how to do better. The post 4 Reasons International SEO Fails (And…

Search Engine Journal

Google: SSL Certificate Does Not Boost SEO

Google’s John Mueller says that an SSL certificate won’t boost your SEO The post Google: SSL Certificate Does Not Boost SEO appeared first on Search Engine Journal.

Search Engine Journal

Link Graphs And Google Rankings

Link graphs are a fundamental part of how Google understands websites and ranks them The post Link Graphs And Google Rankings appeared first on Search Engine Journal.

Search Engine Journal

Volatile Is The New Normal: A Year Of Updates

Learn to identify high SERP volatility and prioritize stable keywords for resilient keyword research strategies. The post Volatile Is The New Normal: A Year Of Updates appeared first on Search…

Search Engine Journal

The Traffic Impact Of AI Overviews

A recent analysis explores the impact of AI Overviews on organic traffic, highlighting potential shifts in ranking strategies. The post The Traffic Impact Of AI Overviews appeared first on Search…

Search Engine Journal

12 Important Image SEO Tips You Need To Know

Curious about which factors are key to ensuring your images don’t slow down your site? Explore these 14 essential tips for optimizing images. The post 12 Important Image SEO Tips…

Search Engine Journal

5 Best Digital Marketing Courses to Take in 2021

Ready to take your professional career to the next level? Check out five of the best digital marketing courses available today. The post 5 Best Digital Marketing Courses to Take…

Search Engine Journal

Twitter Rolls Out 3 New Ways To Advertise

Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites. The post Twitter Rolls Out 3 New Ways To Advertise appeared…

Search Engine Journal

103 Small Business Marketing Ideas To Help You Grow

As a small business owner, you’re already busy and overwhelmed. Here are 103 easy, proven small business marketing ideas you can try today. The post 103 Small Business Marketing Ideas…