Creating Content That Satisfies Search Intent & Meets Custome...
Want to create a content strategy aligned with search intent at every stage of the funnel? Here’s what you need to know. The post Creating Content That Satisfies Search Intent…
Want to create a content strategy aligned with search intent at every stage of the funnel? Here’s what you need to know. The post Creating Content That Satisfies Search Intent…
Google’s algorithms consider sitewide signals based on the helpfulness of your site. Learn how with insights from SEJ’s Trends 2024 ebook. The post SEO Experts On Helpful Content: It’s Bigger…
Brave announced a new AI search engine and provides answers on what SEOs should know about how it works for ranking websites The post Brave Announces AI Search Engine –…
Research confirms Google AIO keyword trends observed by digital marketers The post Research Confirms Google AIO Keyword Trends appeared first on Search Engine Journal.
Get the 2023 best link building guide that can help you identify link building opportunities and turn them into powerful backlinks. The post Link Building In 2023: 14 Ways To…
Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it. The post Google Autocomplete: A Complete SEO…
Discover how Google’s leaked ranking factors can provide valuable insights for testing and improving your SEO strategies. The post 2,596: How To Make The Most Out Of Google’s Leaked Ranking…
Successful, large ecommerce companies approach SEO in a way that allows them to easily grow, profit, and thrive. Now, you can thrive, too. The post SEO At Scale: What Large…
Use these semantic SEO strategies to make the relevance and meaning of your content unambiguously clear to Google and searchers alike. The post 7 Ways To Use Semantic SEO For…
OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. The post OpenAI Releases Tool To Detect AI-Written Content appeared first…
Gain insights on the perception gap surrounding SGE and its potential impact on the relationship between Google and the SEO community. The post The Big Disconnect: Charting The Growing Disconnect…
Google introduces a new mobile-only search feature that only shows the name of a site instead of the entire title tag for the home page The post Google Replaces Title…
Create SEO-specific SMART goals to prove the impact of your SEO efforts. Follow this framework to create your own for your company or client. The post Creating SMART SEO Goals…
The power of the X-Robots-Tag is that it is much more flexible than the meta robots tag. The post Everything You Need To Know About The X-Robots-Tag HTTP Header appeared…
New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast. The post Microsoft Ads: Reach Success With…
Hackers exploiting ecommerce websites to steal credit card data using Magecart style exploit The post New Ecommerce Exploit Affects WooCommerce, Shopify, Magento appeared first on Search Engine Journal.
Can click-through rate (CTR) impact your website’s performance as a direct ranking factor? Let’s see what the evidence says. The post Click-Through Rate (CTR): Is It a Google Ranking Factor?…
Learn how the right content strategy can make your entire team more effective and successful with tips from SEJ’s new Editor-in-Chief Amanda Zantal-Wiener The post How A Solid Content Strategy…
This what AI can realistically do for SEO and what should be expected in terms of results The post Does AI Democratize SEO Or Amplify Incompetence? appeared first on Search…
Study reveals Google’s AI search experience may impact brand visibility, prompting marketers to reassess SEO strategies. The post Google SGE: Study Reveals Potential Disruption For Brands & SEO appeared first…
Google confirms the March 2023 core algorithm update is now rolling out. Here’s what you need to know. The post Google Rolls Out March 2023 Core Algorithm Update appeared first…
Google made a significant update to the documentation on how to diagnose the causes ranking drops The post Big Update To Google’s Ranking Drop Documentation appeared first on Search Engine…
Get the latest information on Google’s new changes to their search engine algorithm, and discover how they affect local businesses. The post Google Algorithm Updates & Local SEO: 6 Top…
Learn how to prevent spam and abuse to your website with Google’s updated guide for web developers. The post Google Updates Its Guide on Preventing Spam and Abuse appeared first…
Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties. The post Google’s New 3-Strike Policy – The Checks &…
Search marketing community loses a powerful suite of SEO and online marketing tools. Alexa marketing tools retired The post Amazon Alexa SEO Tools Is Closing appeared first on Search Engine…
Learn 8 SEO & AI best practices that can help get your website to the top of Google and other search engines. The post 8 Powerful Steps To Outrank Your…
Content and PPC complement each other in more than just one way. Learn helpful tips on using your content and PPC campaigns in tandem! The post 5 Ways High-Quality Content…
Google begins rolling out the November 2023 core update, the second major change to its search algorithm in as many months. The post Google Rolls Out November 2023 Core Update…
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. The post Google Says AI Generated Content…
How can you stay effective when the SERPs are becoming more competitive? Learn how to use On-SERP SEO effectively and boost your search presence now. The post Improving Brand Awareness…
Get great content ideas from your SEO clients and create a real bond by asking these 10 important questions. The post 10 Key Client Questions To Inform Exceptional Quality Content…
Google clarifies E-E-A-T’s role in search rankings, emphasizing quality content over chasing specific signals for improved search performance. The post Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal…
Learn about 10 advanced SEO skills that could help you go deeper within your specialization or become a more well-rounded SEO pro. The post 10 Advanced SEO Skills To Level…
Building Google Discover visibility and traffic is different from your regular SEO content strategy. See which 10 optimizations work best. The post Google Discover: 10 Characteristics of Top-Performing Content [Study] appeared…
What are the best keyword research tools for enterprise businesses? See seven of the top ones compared here, with details and pricing! The post 7 Enterprise SEO Tools For Keyword…
Google SearchLiaison clarifies information about how the Helpful Content System works The post Google Clarifies How Helpful Content System Works appeared first on Search Engine Journal.
Google’s Search Relations team gets together for a discussion on the future of SEO in the latest episode of the Search Off the Record podcast. The post Google On The…
Google has updated its ‘How Search Works’ website which contains information on how Google organizes, ranks, and tests search results. The post Google Redesigns ‘How Search Works’ Website appeared first…
Google’s John Mueller states that customer reviews are still not taken into account when it comes to web search results. The post Google: Customer Reviews Not A Signal For Web…
Discover the ranking signals that still matter, and how to fine-tune your content strategy to maximize engagement and ROI in an AI-first world. The post Optimizing For Google’s New Landscape…
Use the online Google Ads UI and offline Editor together for maximum efficiency. Here’s everything you need to know about Google Ads Editor. The post A Complete Guide to Google…
SEO experts weigh in on the nine top SEO Key Performance Indicators worthy of consideration for developing your own business KPIs. The post The 9 Most Important SEO KPIs You…
Performance metrics in June 2024 CrUX data are expected to inform Google’s Page Experience Ranking Factor The post CWV & Google Page Experience Ranking Factor Updated appeared first on Search…
Audience first content is SEO content. Create high-quality, relevant content that appeals to both users and search engines with this detailed guide. The post Why Content Is Important For SEO…
Google confirms an algorithm update began rolling out to local search results at the end of November and concluded on December 8. The post Google Confirms Update To Local Search…
Breadcrumbs help provide positive user experiences to website visitors and reinforce site structure for search engines. Is it a ranking factor? The post Breadcrumb Navigation: Is It a Google Ranking…
Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. The post Google Brings Optimization Score To Performance Max Campaigns appeared first on Search…
Google is removing safe browsing from the criteria sites need to meet to benefit from the page experience ranking factor. The post Google Changes Page Experience Ranking Signal Criteria appeared…
Mistakes in SEM can be expensive and disastrous. These 10 can cost you the success of campaigns or career — learn how to avoid them. The post 10 Most Common…
As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift. The answer may…
Google SearchLiaison confirmed an investigation recent reports of dramatically declining traffic from News and Discover for some publishers. The post Google Investigating Reports Of Declining Traffic After Updates, Discover Bug…
Google’s annual report details its achievements in fighting spam and preventing users from clicking on harmful sites. The post Google Releases Annual Search Spam Report appeared first on Search Engine…
Use the latest content creation tips that make blog posts rank high to plan your next content strategy. Learn them in this upcoming webinar! The post 6 Keys To Effective…
Gain more insight into Google’s ranking algorithm with insights from Danny Sullivan. Learn to balance SEO advice while prioritizing user satisfaction for optimal search results. The post How To Rank…
Explore the advanced uses of Google Sheets for data scraping, integrating AI tools like ChatGPT for efficiency. The post How To Use Google Sheets For Web Scraping With AI appeared…
Don’t overlook web directories. Discover top directories and learn how they can still offer value in today’s online landscape. The post 20 Web Directories You’ll Still Want To Use appeared…
Learn about revolutionizing link building, emphasizing storytelling, emotions, and authentic connections in the evolving digital era. The post 3 Books Essential To Master Link Building appeared first on Search Engine…
Learn how different verticals are impacted by Google SGE and how to adapt your SEO strategy accordingly. Get the data study insights in this article. The post Google SGE Organic…
Google’s Gary Illyes explains what smalls sites can do to outcompete Reddit and big brand websites The post Google Shows How To Beat Reddit & Big Brands appeared first on…
Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. The post Instagram Changes Ranking Algorithm To Favor Original Content appeared first…
New research highlights content management systems ranking by market share with WordPress taking the lead with an incredibly impressive share. The post WordPress Dominates Market Share Of Top 10,000 Websites…
Alphabet’s Q4 earnings show steady growth driven by AI integration across Search, YouTube, Cloud; presenting risks and opportunities. The post Google’s Q4 Earnings Reveal AI’s Growing Role In Search appeared…
Discover the latest advancements in language translation with Google’s AI-powered features in Google Translate. The post Google Launches AI-Powered Contextual Translations appeared first on Search Engine Journal.
The SERPs are a volatile place right now. Since March 2024, the SEO industry has seen significant disruptions, with Google rolling out its latest algorithm changes. From the deindexing of…
Google updated their structured data guidance to clarify which kinds of pages qualify for structured data and rich results The post Google Updates Product Structured Data Guidance appeared first on…
Check out this free Python script to semantically cluster keywords in over one hundred languages using deep learning natural language processing (NLP). The post Semantic Keyword Clustering For 10,000+ Keywords…
Looking to add AI-generated content to your SEO strategy? Check out our upcoming webinar with Conductor to learn ways you can overcome these challenges. The post How To Use AI…
Microsoft Clarity features are now available in Microsoft Advertising to pilot project participants and are coming for all users in November. The post Automatic Clarity Integration Coming to Microsoft Advertising…
Here’s how you can leverage Google’s structured data markup helper to help attract website visitors. The post How To Use Google’s Structured Data Markup Helper appeared first on Search Engine…
Learn why cloaking HTTP status codes is risky, Google’s stance on it, and the importance of ethical SEO practices. The post Google Warns Against Cloaking HTTP Status Codes appeared first…
Starting out as an independent SEO consultant? Don’t make these common mistakes. Learn from the experience of an experienced independent consultant in this article. The post 7 Common Mistakes New…
Can you use HTML lists, ordered or unordered, to rank higher in Google Search results? See what SEO experts had to say. The post Are HTML Lists A Google Ranking…
Looking to grow your online business? Try these 5 beginner-friendly techniques to grow your organic traffic and gain visibility online. The post 5 SEO Techniques To Grow Organic Traffic appeared…
WordPress now has an AI Assistant to help with writing content, titles, summaries and even spelling & grammar. The post WordPress Now Has An AI Content Generator – Free Access…
Chrome’s Freeze Dried Tabs delivers interactive screenshots, speeding by up webpage delivery by up to 20% during moments such as in a cold startup The post Chrome Uses Interactive Screenshots…
Take your in-house SEO career to the next level with guidance from industry leaders in this insightful post. The post Mastering The Art Of In-House SEO [2024 Edition] appeared first…
Get ahead of the competition by understanding how local news sites can give you an advantage. Support your link building approach with these tips. The post 4 Tips For Getting…
Google’s Search Liaison discusses the rise of user-generated content in search results, citing demand and poor quality of marketing-driven content. The post Google’s UGC Push: Sullivan Explains The Shift In…
Changes to LinkedIn’s feed algorithm aim to provide users with better, more relevant content and spark discussion. The post LinkedIn Changes How It Ranks Content appeared first on Search Engine…
Open AI launches GPT-4. Discover the capabilities and limitations of the latest AI model, which has human-level performance in various professional and academic benchmarks. The post OpenAI Releases GPT-4: Now…
Google’s John Mueller explains how ranking changes can be attributed to page speed but core updates were separate things The post Page Speed and Google June-July 2021 Core Algo Updates…
Ready to take your professional career to the next level? Check out five of the best digital marketing courses available today. The post 5 Best Digital Marketing Courses to Take…
Technical SEO tools for agencies abound. What’s in your toolkit and how you use them can mean the difference between great success and great failure. The post 20 Essential Technical…
Following Professional Profiles, Twitter announces the launch of the Shop Module as part of its wider approach to improving the shopping experience on the platform. The post Twitter Tests New…
Reciprocal linking isn’t always bad, in Google’s view. In many cases it’s natural to link back to a site that links to yours. The post Google Affirms Reciprocal Linking Is…
Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out. The post 4 Impactful PPC Ad Extensions You Need To Try…
Learn 200 of the most common SEO terms you will encounter in your career as an SEO expert. The post SEO Glossary: 200+ Terms & Definitions You Need to Know…
Google announced the February 2023 Product Reviews Update, accompanied by a clarification in the product reviews update guidance The post Google February 2023 Product Reviews Update appeared first on Search…
The search industry is always throwing a new curveball your way – and recently, the world of SEO saw many major shifts, from AI to SGE. So how do you…
Google Search Console adds Interaction to Next Paint (INP) metric to Core Web Vitals report. The post Google Search Console Adds INP Metric In Core Web Vitals Report appeared first…
Discover how to demonstrate expertise, authority, trustworthiness, and experience for your content by learning about the latest updates to Google’s search quality rater guidelines. The post Google E-E-A-T: What Is…
See where hotels should focus digital marketing efforts now and how to put proven hospitality SEO best practices to work for your brand. The post Hospitality SEO Best Practices For…
A federal judge found Google violated antitrust law in the search market. The ruling cites monopolistic practices, including paid default agreements. The post Google Found in Violation of Antitrust Law,…
There are a lot of articles promoting quick SEO fixes. Avoid these seven SEO tactics before they seriously hurt your long-term SEO performance. The post Avoid These 7 Easy But…
Uncover new social platforms attempting to revolutionize online communication, featuring blockchain technology, decentralized systems, and unique verification methods to challenge Twitter’s supremacy. The post Twitter Alternatives: Can These Emerging Microblogging…
This post was sponsored by Digitalinear. The opinions expressed in this article are the sponsor’s own. In a world where consumers search online for nearly everything – from product recommendations…
Learn how to create awesome meta descriptions that help search engines understand your page’s content and inspire searchers to click through and visit your website. The post SEO Best Practices:…
There are factors to consider when deciding to have a global site or separate local sites. Read on to determine which is better for you. The post Global vs. Local…
Google wants a discussion on AI’s use of web data. AI relies on data, but how much access is too much? The post Google Calls For Public Discussion On AI…