Latest SEO News & Tips From Search Engine Journal Blog

Search marketing community loses a powerful suite of SEO and online marketing tools. Alexa marketing tools retired The post Amazon Alexa SEO Tools Is Closing appeared first on Search Engine…

Google confirms an algorithm update began rolling out to local search results at the end of November and concluded on December 8. The post Google Confirms Update To Local Search…

Brave announced a new AI search engine and provides answers on what SEOs should know about how it works for ranking websites The post Brave Announces AI Search Engine –…

Research confirms Google AIO keyword trends observed by digital marketers The post Research Confirms Google AIO Keyword Trends appeared first on Search Engine Journal.

Google’s CEO Sundar Pichai revealed that Google Search will profoundly change in 2025 and struggled to articulate concern for web content creators The post Google CEO: Search Will Change Profoundly…

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. The post Google Brings Optimization Score To Performance Max Campaigns appeared first on Search…

Google is removing safe browsing from the criteria sites need to meet to benefit from the page experience ranking factor. The post Google Changes Page Experience Ranking Signal Criteria appeared…

Discover how Google’s leaked ranking factors can provide valuable insights for testing and improving your SEO strategies. The post 2,596: How To Make The Most Out Of Google’s Leaked Ranking…

Google’s annual report details its achievements in fighting spam and preventing users from clicking on harmful sites. The post Google Releases Annual Search Spam Report appeared first on Search Engine…

You can’t add EEAT to a site, but you can create the conditions that lead to the signals Google equates with it The post Reimagining EEAT To Drive Higher Sales…

Google’s algorithms consider sitewide signals based on the helpfulness of your site. Learn how with insights from SEJ’s Trends 2024 ebook. The post SEO Experts On Helpful Content: It’s Bigger…

Get great content ideas from your SEO clients and create a real bond by asking these 10 important questions. The post 10 Key Client Questions To Inform Exceptional Quality Content…

Gain insights on the perception gap surrounding SGE and its potential impact on the relationship between Google and the SEO community. The post The Big Disconnect: Charting The Growing Disconnect…

Learn about 10 advanced SEO skills that could help you go deeper within your specialization or become a more well-rounded SEO pro.  The post 10 Advanced SEO Skills To Level…

Building Google Discover visibility and traffic is different from your regular SEO content strategy. See which 10 optimizations work best. The post Google Discover: 10 Characteristics of Top-Performing Content [Study] appeared…

How can you stay effective when the SERPs are becoming more competitive? Learn how to use On-SERP SEO effectively and boost your search presence now. The post Improving Brand Awareness…

This what AI can realistically do for SEO and what should be expected in terms of results The post Does AI Democratize SEO Or Amplify Incompetence? appeared first on Search…

Study reveals Google’s AI search experience may impact brand visibility, prompting marketers to reassess SEO strategies. The post Google SGE: Study Reveals Potential Disruption For Brands & SEO appeared first…

Google made a significant update to the documentation on how to diagnose the causes ranking drops The post Big Update To Google’s Ranking Drop Documentation appeared first on Search Engine…

SEO experts weigh in on the nine top SEO Key Performance Indicators worthy of consideration for developing your own business KPIs. The post The 9 Most Important SEO KPIs You…

Mistakes in SEM can be expensive and disastrous. These 10 can cost you the success of campaigns or career — learn how to avoid them. The post 10 Most Common…

Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it. The post Google Autocomplete: A Complete SEO…

Use the latest content creation tips that make blog posts rank high to plan your next content strategy. Learn them in this upcoming webinar! The post 6 Keys To Effective…

Want to increase your business’s content production? Struggled with finding and retaining reliable writers? Good news: scaling content is very possible. The post How To Simplify Your Content Creation Process…

Supplementing your content strategy with a content plan is essential for marketing success. Here’s a downloadable template to help you create one. The post Free Content Plan Template To Adapt…

This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO. The post The Top 5 SEO Software…

Google introduces a new mobile-only search feature that only shows the name of a site instead of the entire title tag for the home page The post Google Replaces Title…

Get a better understanding of what a core update is designed to do and how to recover if your rankings are affected. The post What Is A Google Broad Core…

The power of the X-Robots-Tag is that it is much more flexible than the meta robots tag. The post Everything You Need To Know About The X-Robots-Tag HTTP Header appeared…

Want to create a content strategy aligned with search intent at every stage of the funnel? Here’s what you need to know. The post Creating Content That Satisfies Search Intent…

Google confirms the March 2023 core algorithm update is now rolling out. Here’s what you need to know. The post Google Rolls Out March 2023 Core Algorithm Update appeared first…

Successful, large ecommerce companies approach SEO in a way that allows them to easily grow, profit, and thrive. Now, you can thrive, too. The post SEO At Scale: What Large…

Get the latest information on Google’s new changes to their search engine algorithm, and discover how they affect local businesses. The post Google Algorithm Updates & Local SEO: 6 Top…

Google’s John Mueller discussed SEO for AI Overviews and emphasized the continued importance of search marketing The post Google Shares Insight On SEO For AI Overviews appeared first on Search…

Use these semantic SEO strategies to make the relevance and meaning of your content unambiguously clear to Google and searchers alike. The post 7 Ways To Use Semantic SEO For…

Learn how to prevent spam and abuse to your website with Google’s updated guide for web developers. The post Google Updates Its Guide on Preventing Spam and Abuse appeared first…

Google clarifies E-E-A-T’s role in search rankings, emphasizing quality content over chasing specific signals for improved search performance. The post Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal…

Google’s Danny Sullivan says it doesn’t matter how the content is scaled: “It’s going to be an issue.” The post Google On Scaled Content: “It’s Going To Be An Issue”…

Create SEO-specific SMART goals to prove the impact of your SEO efforts. Follow this framework to create your own for your company or client. The post Creating SMART SEO Goals…

Google begins rolling out the November 2023 core update, the second major change to its search algorithm in as many months. The post Google Rolls Out November 2023 Core Update…

Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties. The post Google’s New 3-Strike Policy – The Checks &…

OpenAI unveils beta web browsing and and third-party plugins for ChatGPT Plus users. See how the latest version is transforming the generative AI chat experience. The post ChatGPT Plugins And…

Learn how the right content strategy can make your entire team more effective and successful with tips from SEJ’s new Editor-in-Chief Amanda Zantal-Wiener The post How A Solid Content Strategy…

These tips will help you cut through the noise and figure out which SEO information is likely valid versus smoke and mirrors. The post Tips For Avoiding Misinformation In SEO…

Discover the ranking signals that still matter, and how to fine-tune your content strategy to maximize engagement and ROI in an AI-first world. The post Optimizing For Google’s New Landscape…

Google SearchLiaison clarifies information about how the Helpful Content System works The post Google Clarifies How Helpful Content System Works appeared first on Search Engine Journal.

Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. The post Google Says AI Generated Content…

Alphabet’s Q4 revenue rose 12%, driven by AI advancements, cloud growth, and infrastructure investments. The post Google’s Q4 Earnings Point To An AI-Focused Future appeared first on Search Engine Journal.

OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. The post OpenAI Releases Tool To Detect AI-Written Content appeared first…

Performance metrics in June 2024 CrUX data are expected to inform Google’s Page Experience Ranking Factor The post CWV & Google Page Experience Ranking Factor Updated appeared first on Search…

Audience first content is SEO content. Create high-quality, relevant content that appeals to both users and search engines with this detailed guide. The post Why Content Is Important For SEO…

Google releases the November 2024 core update, which affects global search rankings. The post Google Rolls Out November 2024 Core Algorithm Update appeared first on Search Engine Journal.

Get the 2023 best link building guide that can help you identify link building opportunities and turn them into powerful backlinks. The post Link Building In 2023: 14 Ways To…

Learn 8 SEO & AI best practices that can help get your website to the top of Google and other search engines. The post 8 Powerful Steps To Outrank Your…

Content and PPC complement each other in more than just one way. Learn helpful tips on using your content and PPC campaigns in tandem! The post 5 Ways High-Quality Content…

Google’s Search Relations team gets together for a discussion on the future of SEO in the latest episode of the Search Off the Record podcast. The post Google On The…

Google has updated its ‘How Search Works’ website which contains information on how Google organizes, ranks, and tests search results. The post Google Redesigns ‘How Search Works’ Website appeared first…

Google’s John Mueller states that customer reviews are still not taken into account when it comes to web search results. The post Google: Customer Reviews Not A Signal For Web…

Explore the advanced uses of Google Sheets for data scraping, integrating AI tools like ChatGPT for efficiency. The post How To Use Google Sheets For Web Scraping With AI appeared…

Don’t overlook web directories. Discover top directories and learn how they can still offer value in today’s online landscape. The post 20 Web Directories You’ll Still Want To Use appeared…

Use the online Google Ads UI and offline Editor together for maximum efficiency. Here’s everything you need to know about Google Ads Editor. The post A Complete Guide to Google…

SEO experts share research on how to incorporate Google’s new Search Generative Experience into your SEO strategy to rank on new SERPs. The post Here’s What SEO Experts Have To…

There’s a lot of speculation about the Metaverse. We bust the myths and share how brands and influencers are using it right now. The post Metaverse Marketing Myths, Musts &…

Generative AI tools are everywhere. How do you test and integrate them safely? Eric Enge shared his insights. The post Generative AI – Using Tools Effectively While Avoiding Common Traps…

Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword…

The SERPs are a volatile place right now. Since March 2024, the SEO industry has seen significant disruptions, with Google rolling out its latest algorithm changes.  From the deindexing of…

Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential. The post How Much Code Should SEO Pros Know? Google…

Google is no longer the world’s most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The post Google Loses Top Domain Spot To…

Does Twitter have an engagement problem? A new study from Pew Research Center finds 49% of US adults on Twitter qualify as “lurkers.” The post Nearly 50% Of Twitter Users…

Content silos aside, discover the impact of categories and structure have on your SEO efforts in this week’s Ask An SEO. The post Do Categories & Structure Matter More For…

Learn about revolutionizing link building, emphasizing storytelling, emotions, and authentic connections in the evolving digital era. The post 3 Books Essential To Master Link Building appeared first on Search Engine…

Take your in-house SEO career to the next level with guidance from industry leaders in this insightful post. The post Mastering The Art Of In-House SEO [2024 Edition] appeared first…

New data shows that YouTube citations in Google AI Overviews are growing by as much as 36% every month The post Google AIO Is Sending More Traffic To YouTube appeared…

Is Google MUM a ranking factor you can incorporate into your SEO strategy? See how it’s being used today and what lies ahead for MUM. The post Is Google’s MUM…

New research highlights content management systems ranking by market share with WordPress taking the lead with an incredibly impressive share. The post WordPress Dominates Market Share Of Top 10,000 Websites…

Alphabet’s Q4 earnings show steady growth driven by AI integration across Search, YouTube, Cloud; presenting risks and opportunities. The post Google’s Q4 Earnings Reveal AI’s Growing Role In Search appeared…

Learn why websites vanish from Google’s search results, learn investigative steps, and explore the causes of keyword ranking drops. The post Google’s Gary Illyes On Sudden Keyword Ranking Drops appeared…

Google’s Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies. The post Google’s On Domain Name Selection: Branding Over Keywords appeared first on…

Lemuel Park shares his career journey to martech co-founder/CTO and what it takes to lead in a data-driven organization as SEO and data science converge. The post Leading In SEO…

From increasing likes to posting high-quality images, here are 22 strategies to build followers on Instagram. The post How To Get More Followers On Instagram: 22 Tips To Try appeared…

Google’s John Mueller explains how long it takes for a disavow file to eventually affect the search results rankings The post Google: How Long it Takes for Disavow File to…

Google Search Console adds Interaction to Next Paint (INP) metric to Core Web Vitals report. The post Google Search Console Adds INP Metric In Core Web Vitals Report appeared first…

Discover how to demonstrate expertise, authority, trustworthiness, and experience for your content by learning about the latest updates to Google’s search quality rater guidelines. The post Google E-E-A-T: What Is…

Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting. The post Google To Unify GA4 & Google Ads Conversion Windows appeared first…

Google updated the documentation for the product structured data to now include product returns policy markup The post Google Updates Product Structured Data Documentation appeared first on Search Engine Journal.

Google Search Advocate John Mueller shares an easy way to deal with negative SEO attacks, such as competitors building spammy links to your domain. The post Google’s John Mueller On…

A federal judge found Google violated antitrust law in the search market. The ruling cites monopolistic practices, including paid default agreements. The post Google Found in Violation of Antitrust Law,…

Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO. The post AI Overviews: We Reverse-Engineered Them So You Don’t…

A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond.  The post Content Marketing Priorities for B2B &…

WordPress now has an AI Assistant to help with writing content, titles, summaries and even spelling & grammar. The post WordPress Now Has An AI Content Generator – Free Access…

OpenAI may seek to acquire Chrome if it’s split from Google in the ongoing antitrust proceedings. The post OpenAI Expresses Interest In Buying Chrome Browser appeared first on Search Engine…

Word count is not a direct SEO ranking factor, but it still matters. Learn how content length can both indirectly help and hurt your rankings. The post Word Count &…

Get ahead of the competition by understanding how local news sites can give you an advantage. Support your link building approach with these tips. The post 4 Tips For Getting…

SEJ’s CEO reflects on the recent acquisition of Search Engine Land by Semrush while reaffirming Search Engine Journal’s commitment to independent, unbiased SEO journalism. The post An Open Letter From…